Pitti Bimbo

Pgina 1 de 10

Pitti Bimbo
FIONA COLEMAN, ELLEN KIRKHOPE, ORLA LANGAN, WGSN 02.02.10

Autumn/winter 2010/2011, January 21-23 2010, Florence, Italy

Brands N-W
Click to access: Notify, Pili Carrera, R-95th, Replay & Sons, Roberto Cavalli Angels and Devils,
Sarabanda, Simonetta, Stone Island Junior, The Smiley Company, Woolrich

Notify

Notify

Popular Parisian denim brand, Notify launches its first kidswear collection this season.
Its first offering of jeans, trousers and skirts is huge with around 40 products covering boys, girls and
unisex from 12 months to 12 years.
A vast array of its own washing techniques and fits, studding and pin tuck detailing makes up the
range.
WGSN loves the washable suede trousers.
Contact
Tel: +33 140 411 010
contact@notify.fr
www.notifyjeans.com
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11/02/2010

Pitti Bimbo

Pgina 2 de 10

Pili Carrera

Pili Carrera

Founded in 1963, the Pili Carrera company has 25 multi and mono brand stores in Spain.
Looking to continue its extensive overseas expansion, it chose this season to concentrate showing
exclusively at Pitti Bimbo.
Fairytales of knights and princesses in magical worlds are a key theme in classic colours of grey, navy,
red, toast, with violet added for girls.
Quality materials and attention to detail - bows, pleats and buttons - are seen throughout the
collection, which is designed and produced in Spain.
For girls, dresses and skirts are sculptural with pleated yokes and waists, bubble and tulip hems, while
knitwear is fine gauge with stitch interest on yokes and sleeves. For babies, there are classic appliqud
velvet jackets and coats trimmed with ruffles.
WGSN loves the mix of knit and wovens and the velvet print tulip shape dress and skirt, a highlight of
the collection.
Contact
Tel: +34 986 331 207
correo@pilicarrera.com
www.pilicarrera.com
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R-95th

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11/02/2010

Pitti Bimbo

Pgina 3 de 10

R-95th

Overall a very colourful bohemian-style collection at R-95th.

Native American-inspired colourful embroidery on garments and accessories is key for girls.
Crochet and knit mix dresses and waistcoats come in brightly coloured stripes. Coloured Fair Isle knits
and crochet flowers as brooches complete the offering.
Lots of liberty-style florals for patches on waistcoats, washed skirts and cargo pants and the use of
horn button closures on more functional quilted jackets.
For boys, there's a rugged vintage feel, with lots of chunky knit jumpers, multi pocket cargo pants,
stripes and denim.
Colours are slightly more muted for boys but with pops of brights taken from the girls' for accessories,
or inside shirt plackets and cuffs.
Contact
Tel: +32 927 262 37
Hans.bischot@riverwoods.net
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Replay & Sons

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11/02/2010

Pitti Bimbo

Pgina 4 de 10

Replay & Sons

Replay & Sons

With its casual signature style, Replay display two strong themes this season, Road Trip - with a
sporty feel - and Cool School, with a vintage college flavour.
Having launched its eco-friendly capsule collection last summer, this season sees it expand with Tshirts, sweatshirts and knitwear that use 100% natural dyes and natural fibres such as bamboo and
cellulose.
Colour palettes for winter are inspired by forest fruits for girls and more earthy colours for boys, such
as sky blue and browns - livened up with bright orange highlights.
Mixing contrasting fabrics is key to the range.
Contact
Tel: +39 042 374 91
www.replay-and-sons.it

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11/02/2010

Pitti Bimbo

Pgina 5 de 10

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Roberto Cavalli Angels and Devils

Roberto Cavalli Angels and Devils

A fairytale woodland setting for Roberto Cavalli's return to the catwalk schedule with a stand out
collection for both boys and girls.
Grunge for boys looks at the early 90s for inspiration with vintage look cardis and jeans, mixed with
velvet and warm and natural colours of North American forests.
Highlights for girls include the supersize butterfly wing designs in tones of brown and jewell shades,
mixing intarsia knits with printed velvet and silk.
A new addition to the collection is the Special Denim line: a selection of denim is decorated with hand
embroidery, pearl trim, Swarovski stones or animal patched print.

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11/02/2010

Pitti Bimbo

Pgina 6 de 10

After last season's success there is also a limited-edition partywear collection in luxury fabrics. WGSN
loves the pairing of tuxes and worn denim.
Contact
Tel: +39 073 123 01
info@simonetta.it
www.simonetta.it
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Sarabanda

Sarabanda

First catwalk showing for Sarabanda, a mid-market trend-led brand of Miniconf Srl, with boys and girls
six months to 14 years.
For girls, a soft palette of winter white, lilac and silver is mixed with grape, featuring a historic barelythere scroll print. WGSN loves the cape-shape knit.
Winter Folk is a key theme for both boys and girls with appliqu and patterned knitwear - plaid for
boys and ditsy floral tiered dresses for girls.
Preppy Americana also features with retro influenced Hot Rod graphics for boys, plaid and sporty and
smart layering.
Contact
Tel: +39 057 553 31
Bendinelli.sara@miniconf.it
www.sarabanda.it
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Simonetta

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11/02/2010

Pitti Bimbo

Pgina 7 de 10

Simonetta

Simonetta

The two strongest looks for winter are space age sport and country couture.
Colours are muted with tones of grey, black and white and earthy hues. Bright blue and red brings the
collection to life.
An eclectic mix of material looks modern on bubble hemmed skirts and dresses. Maxi-length shirts,
tops and knitwear appear newest in shape.
Large floral prints are key to the weekend country look. Abstract digital prints give a futuristic feel.
Contact
Tel: +39 073 123 01
info@simonetta.it
www.simonetta.it
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Stone Island Junior

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11/02/2010

Pitti Bimbo

Pgina 8 de 10

Stone Island junior

Stone Island Junior has this season introduced new fabric innovations by way of a thermo sensitive
camouflage print, which turns completely black with heat.
A new deep indigo denim with a boil treatment is over-dyed with primary colours, using the CMYK
formula of mixing new hues of colour which stand out amongst the more muted, darker shades.
Jacket fabrics continue to be treated for functionality and high performance, and a three-layer padded
textiles system for extra protection plays about with different fabric textures by way of quilted and
bonded fabrics, using polar fleece, washed fleece and ultra-light nylons - also reversible.
The collection also features reversible graphic peached cotton tees with aeronautic graphic inspiration.
Cable and heavily textured knits are worn outside nylon jackets, and jumpers are hand sprayed in
melange and made with decoloured wool knits.
Contact
Tel: +39 059 810 111
Tommaso.gallini@spwco.it
www.stoneisland.com
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The Smiley Company

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11/02/2010

Pitti Bimbo

Pgina 9 de 10

The Smiley Company

The smiley Company's range includes an array of brightly coloured baby grows, tees and sweats, all
with optimistic smiley graphics alongside accessories, bags, footwear and caps.
There is a new range of tees, featuring a smiley face incorporating the country flag of all football
teams involved in the world cup.
Contact
Tel: +44 207 378 8231
jemma@smileyworld.co.uk
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Woolrich

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11/02/2010

Pitti Bimbo

Pgina 10 de 10

Woolrich

Woolrich offers warm, comfortable, sophisticated and classic product, influenced by the women's and
men's collection.
This is primarily a collection of traditional padded down jackets with cut-and-sew panels and double
breasted peacoats, all in brightly coloured cire nylons and printed checks and often featuring inner
detachable hoods. Also shown are sporty corduroy pants and parka jackets, but with a more
sophisticated and classic appeal.
Continuation of the recycled poly ripstop jacket in a wider range of strong colours.
Strongest new colour for girls is a vivid turquoise blue and purple, and for boys, new royal blue and
peppermint combinations.
Contact
Tel: +39 051 416 1411
wplavori@wplavori.com
www.wplavori.com
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WGSN 2010

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11/02/2010