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Soldier Sulfa
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Mrs. Chemistry
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Proof of the lmpossible
New Stories of Chemistry: Heritage Day
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Personalized Medicine Here and Now
Awarding Achievement
13 Dr¡v¡ng Forces
Telling WondrousTales
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14 Treasures
A Balancing Act
The Key to Good Taste
ATale ofTwo Knights
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(Electro)Plat¡ng to Success First sold in 1791 to a scientifically literate audience, chemistry sets have since occu-
Cold War Correspondent pied many niches-from colorful childrens toys to essential educational tools. Now
making a comeback after years of public neglect, modern chemistry sets are ready to
37 First Person deal with the issues ofthe 21st centurv.
Change Reactions
{ø bistory of tacchario}
Bv Jnssn Hrcrs
ou see them in almost every restaurant: those small paper packets, blue, yellow, or pink,
emblazoned Equal, Splenda, or Sweet'N Low. ln a little over 50 years artificial sweeten-
ers have become a ubiquitous part of the dining experience. Where diners once found a
sugar bowl, they're now more likely to find a multicolored collection of single-serve chemicals.
One compound blazed a trail for other artificial sweeteners: saccharin. Three hundred times
sweeter than sugar, with no apparent side effects, saccharin was touted to consumers as the gate-
way to a world of sweetness wlthout consequences. Over time the saccharin story grew more com-
plicated; while the substance remained unchanged, perceptions of it have undergone almost
alchemical shifts. ln its 130-year history saccharin has been a laboratory accident, a wonder drug,
a dangerous carcinogen, and a consumer cause célèbre.
The story of saccharin's rise, its long reign as king of the artificial sweeteners, and its eventual
decline illustrates a central tension within the American consumer's psyche. When a company
claims its product improves on nature, many consumers happily declare the product an example
of scientific progress. Equally powerful, though, is the inclination toward skepticism-a wary eye
for "faster, better, more" claims. From the beginning consumers and regulators wondered whether
saccharin was too good to be true, whether its sweetness could truly be harmless. That underly-
ing fear has never completely gone away despite the widespread use of artificial sweeteners to-
day. The story of saccharin is a story of chemistry outside the lab, where things get complicated.
saccharin's wake.
Had saccharin remained merely a sugar alternative, impoftant only to a rela-
tively small number of diabetics and weight watchers during peacetime, it But while eagerly embracing these ¡mprovements, many re-
probably would not have caught the eye of government regulators and scien- main susoicious about chemicals in their food. Stores like
tists. In the aftermath of World War II, though, saccharin production re-
Whole Foods Market, movies like Super Size Me, and books
mained high. Fundamental changes in the American diet meant fewer people
like Michael Pollan's Ihe Omnivore's Dilemma exemplify the
prepared meals at home, relying instead on preprocessed food. Presweetened
turn away from industrialized, processed food.
INDUSTRY, THE zuSE OF ARTIFICIAL S\XT,ET- That contradiction has played a major role in the history of ar-
tificial sweeteners. All three "first-generation" sweeteners-
ENERS, AND THE GRO\ØING COMPLEXITY cyclamate, saccharin, and aspartame-have been linked to
negative health effects. Cyclamate, introduced in 1951, was
AND SOPHISTICATION OF HEALTH SCIENCE. banned in the United States in 1970. The cyclamate ban re-
invigorated the debate over saccharin's safety, leading to the
Saccharin Study and Labeling Act. And aspartame, intro-
products, often containing inexpensive saccharin-the output of an increas- duced in 1981, was linked to a supposed increase in brain
ingly large food-processing industry-alarmed nutritionists, regulators, and tumors.
health officials. While saccharin consumption increased, the debate over its
ln all three cases researchers later declared the products
safety was never truly settled. Science, to the public, had issued too many
contradictory or inconclusive opinions, so when the decision about saccharin safe. But the debate over safety received much press atten-
fell to individuals, most responded to their desire for a no-consequences tion, and suspicion about artificial sweeteners has seeped into
sweetener. the collective consciousness. A Google search for any of the
Others, like Harvey Washington Wiley before them, were skeptical' A be- recently developed artificial sweeteners-acesulfame-K, su-
lief in the inherent healthiness of "nattua7" food led some people to decry the cralose, alitame, and neotame-invariably yields Web pages
increasing artificiality of the American diet. Avis DeVoto, a friend of Julia
devoted to "the kuth" about these chemicals.
Child and an editor at Alfred Knopf, remained unimpressed by saccharin, es-
pecially its increasing use in cookbooks. In 1957 she wrote, "Dessetts, of Some of these pages are well-intentioned, if often misin-
which there is a fat section, are incredible-sweetened with saccharine [sic] formed or simplistic. Others have less noble agendas. One ex-
and topped with imitation whipped cream! Fantastic! And I do believe a lot
ample, thetruthaboutsplenda.com asks, "Do you know what
of people in this country eat just like that, stuffing themselves with faked ma-
your children are eating?" The site answers that "Splenda is
terials in the fond belief that by substituting a chemical for God's good food
they can keep themselves slim while still eating hot breads and desserts and not natural; it is a chlorinated artificial sweetener." True, de-
GUNK." Devoto despaired, but also perfectly captured saccharin's appeal: pending on the definition of natural in use and certainly effec-
sweetness without consequences. tive in raising consumer suspicions. And who is the unbiased
Partly in
response to growing unease among regulators and the public, parly helping spread the truth about Splenda? The Sugar As-
Congress passed the Food Additives Amendment in 1958. In preparing its leg-
sociation, representing sugar-beet and sugar-cane producers
islation Congress heard testimony from members of the scientific commu-
across America.-lH
nity. For the first time in connection with food additives, scientists used the
c-word: cancer. Representative James J. Delaney, a Democrat fiom New York,
pushed hard for the addition of language specifically outlawing carcinogens.
Marcus, Alan l. "Sweets for the Sweet: Saccharin, Knowledge and the
Contem porary Regu latory Nexus." Journal of Pol icy H i sto ry (Winter
1996),33-47. Reprinted in Health Care Polìcy in Contemporory Amer-
ico (College Park: Pennsylvania State University Press, 1 997).