Professional Documents
Culture Documents
Moving Upward
Innovative approach
to day-to-day
operations
Enhancing passenger
experience is top
priority
Focus on
bottom line
and profitmaking
Exploring
new avenues
for nonaeronautical
revenue
Emergence
of new
technologies
(RFID, NFC,
Mobile, Cloud,
etc.)
Collaborative
decisionmaking for an
integrated
airport
EMERGING
INDUSTRY TRENDS
Figure 1
Quick Take
Getting There from Here
Todays airport operators have a lot of questions on their minds, including:
How
How
How
cost concerns and security mandates only exacerbate the situation. Digital technologies the
SMAC Stack (social, mobile, analytics and cloud)
and sensors from the Internet of Things, or IoT
(pervasive smart devices that connect and communicate over the Internet) can be the positive
tipping point.
How
At the airport
>> How long will
Great Expectations
Todays airline passengers expect a wide range
of services and support compelling airports to
align their thinking and actions with what passengers think.
tritious food?
checkpoints?
car?
Asset Halo
Usage information
Predictive analysis
Maintenance data
Breakdown information
Field-service tracking
Demand management
Improved access to engineers
Real-time work order status
Enhance passenger
experience
Passenger Halo
Reduce cost
Figure 2
Other
Data Sources
(GIS)
Fault Data,
Maintenance Data
(History)
Targets
from Business
Image Analysis
Asset Condition
Cause-Effect
Relations
Real-Time Alerts,
Remote Condition
Monitoring
Selection of
Infrastructure,
Scenario Analysis
Asset Reporting,
Topological Influences
Failure Mode
Analysis
Maintenance
Planning
Asset Life
Predictions,
Reliability & TCO
Quality, Risk
Analysis
Strategic Planning
Applications
Figure 3
Passenger Code
Halos can help
predict traveler
behavior and improve
their satisfaction
through a timely
and contextually
appropriate offer
or informational
transmission.
Reduce
terminal
congestion. Airport
operators can have greater visibility into hightraffic and congested areas allowing them
to improve asset and resource planning and
reduce wait times.
Improve safety and security. Aided by facialrecognition and emotion-reading tools, ground
staff and security personnel can quickly
react to compliance challenges and/or safety
breaches alleviating safety concerns among
airport employees and passengers.
Quick Take
Assessing IT Readiness
We believe that Code Halo thinking offers the business and technology insights needed to drive growth
beyond more traditional e-commerce. However, there are several business, IT and organizational challenges airports must address before the SMAC stack can be effectively blended into their operations.
Cognizant has developed an IoT readiness assessment framework that can help airport operators
quickly and effectively review their existing business, IT and organizational issues and get a head start
on this exciting journey.
Our IoT framework incorporates the key components that airports can build into an implementation plan:
desire.
teams.
airport.
Significantly
Looking Forward
The most significant outcome of Code Halo thinking is the ability to listen to and address passenger
needs, and introduce them to new and more convenient options. Airports are already taking steps
to increase their non-aeronautical revenues and
provide more customized services to passengers.
The use of SMAC technologies can play a crucial
role in helping airport operators achieve these
objectives, and carve out significant opportunities for growth. Concerns around data privacy are
Londons Heathrow
and Changi Airport
in Singapore, have
confirmed that
they are queuing
up with programs
to embrace digital
technologies and
business strategies
to confront these
challenges.
Footnotes
1
http://www.reuters.com/article/2015/06/05/us-boeing-paris-forecast-idUSKBN0OL2E820150605.
https://www.bcgperspectives.com/content/articles/transportation_travel_tourism_consumer_insight_
traveling_with_millennials/.
http://www.iata.org/pressroom/pr/pages/2014-10-16-01.aspx.
https://www.bcgperspectives.com/content/articles/transportation_travel_tourism_consumer_insight_
traveling_with_millennials/.
For more on Code Halos, read Code Rules: A Playbook for Managing at the Crossroads, Cognizant
Technology Solutions, June 2013. http://www.cognizant.com/Futureofwork/Documents/code-rules.pdf,
and the book, Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the
Rules of Business, by Malcolm Frank, Paul Roehrig and Ben Pring, published by John Wiley & Sons. April
2014. http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118862074.html.
http://www.sita.aero/globalassets/docs/surveys--reports/passenger-it-trends-survey-20141.pdf.
https://secure.sita.aero/globalassets/docs/surveys--reports/airport-it-trends-survey-2014.pdf.
Ibid.
About Cognizant
Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the worlds leading companies build stronger businesses. Headquartered in
Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry
and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 100
development and delivery centers worldwide and approximately 218,000 employees as of June 30, 2015, Cognizant
is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among
the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on
Twitter: Cognizant.
World Headquarters
European Headquarters
1 Kingdom Street
Paddington Central
London W2 6BD
Phone: +44 (0) 20 7297 7600
Fax: +44 (0) 20 7121 0102
Email: infouk@cognizant.com
Copyright 2015, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any
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