You are on page 1of 18

Corporate Social Responsibility at Telenor Pakistan

Telenor Pakistan CR Vision & Guiding Principles


Maximize Impact of Telecom to Shape a sustainable future

Identify points of intersection between Business & Society

Generate shared value by selecting social issues in line with the business model

Capitalize on Synergies through partnerships with reputable organizations

Promote Telenor Pakistans Empower Societies Vision

Pakistan & the Millennium Development Goals

Every 3rd Pakistani


subsists below poverty
line

2nd highest # of school


dropouts, 2/3rd of which
girls

Lowest ranking in
Global Gender Gap
Index

5% of under 5 deaths
across the world in
Pakistan

Highest in South Asia


(260 per 100,000 live
births)

54 (HIV/AIDS) & 231


(TB) per 100,000
population

Progress on 4 indicators

Partnerships in
Development

Source: SDPI 2012, UNESCO 2012, WEF 2012, WHO 2012, Dawn 2012, Tribune 2012, Economic Survey 2011/2012 , NDMA 2012

Areas of Focus

Education

Health
Disability

Employee Volunteerism

Child Protection

Emergency
Response/Comms

Other areas

VULNERABLECOMMUNITIES

VULNERABLECOMMUNITIES

VULNERABLECOMMUNITIES

VULNERABLECOMMUNITIES

Stakeholders

Stakeholders

Goal

Government
INGOs, NGOs, Civil Society
Society
Employees

Government Relations
Goodwill for company
Reputation Management
Employee Motivation
Test-bed for Commercial

Programmes & Projects

Salient Impact
Emergency Response

Hum Qadam

Rs.280m
for floods
during
2010-12

Rs.2m in
Attabad
Lake
incident

Rs.17m
for IDP
crisis

Rs.95m
during
2005
Earthquak
e

Rs
5.5m
for
Thar
Famin
e

Rs.2.5m
during 2013
Awaran
Earthquake

425M

Global Countdown Game

Played by more than


100 Public/private
school students

60,000+ hours of
community service

Agriculture Commodity Trade

4,000 farmers
received information
through SMS & IVR

Programs & Projects 2014


Khuddar Pakistan - Open Mind

mHealth

DisabilityIntegrationProgram
SuccessfullyLaunchedOpenMindPakistanand
integrated16 traineesacrossalldivisionsofTP
SecondBatchtobeinitiatedinQ3

MobiletechnologiesforextendingHealthCare
MBR(MobileforBirthRegistration)projectwith
UNICEF&PunjabGovt.
MnCH (Mother&ChildHealth)Projectlaunched
withKPKGovt.

School Rehab & Improvement

E-Education

Rehabilitation&Improvementof44Schools
damagedbyfloods
Planningphaseconcluded.Partnershipinked
withPlanInternational.Projectinitiatedin
SouthernPunjab

IT Equipment Donation
DonatingendoflifeequipmenttosetupICT
centersatpartnerorganizations
Bi Annual donations to partner organizations. Set
up two ICT centers

ICT forPedagogy
Pilot concluded in Punjab with CLC
Subsequent Pilots launched in Sind/KPK with ITA

Child Sexual Abuse Filter


Blockaccesstochildpornographywebsites

Beneficiary Communications
DisasterCommunicationSystem

Khuddar Pakistan

Objective

Partners

Disability Partner
Organizations
Make TP an accessible
organization & equal
opportunity employer by
valuing diversity

Directorate General for


Special Education
Persons with Disabilities
(PWDs)

Mechanics

SharedValue

Employee motivation
Phase I: Awareness &
Accessibility

Access to untapped
human resource

Phase II: Inclusion


Open Mind Pakistan

Manifestation of
Empowering Societies

Open Mind Pakistan

1400 applications received; 321 applicable


candidates

Induction of 16 Trainees

3 month basic skills training

Placement as trainee in each Division for 9 months

mHealth
Mobiles for Birth Registration

Objective

Partners

PilotMechanics

UNICEF
Scale-up birth
registration & introduce
mother n child care
through use of mobile
phones
Support achievement of
MDG 4&5

NORAD
NADRA, Local
Governments,
Lady Health Worker
Programme

SharedValue

UNICEF reputation value


Pilot in Rural & Urban
areas of Punjab & Sindh
using LHWs & Telenor
Sahulat Ghars

Help Impact MDGs


Potential commercial
uptake
Stronger Government
relations

mHealth
Maternal and Child Health
Awareness Program

Objective

Establishing mobile
connectivity with Lady
Health Workers (LHWs)
to complement their
outreach activities
Support achievement of
MDG 4&5

Partners

PilotMechanics

SharedValue

MnCH Program KPK Govt

Improve core maternal &


child health indicators
through:

Help Impact MDGs

CMWs/LHWs
FSTeam

Remote/mobile
reminders, guidance and
advisory by LHWs/LHVs
in addition to regular
household visits

Potential commercial
uptake
Stronger Government
relations

School Rehab & Improvement


Objective

Improve quality of
education in flood
affected communities &
introduce m-learning
Rehabilitate 44 partially
damaged Middle
Schools in flood affected
areas

Partners

Provincial Education
Department
PLAN International

SharedValue

Improve the experience


of education
Enhanced reputation in
communities
Stronger Government
relations

Mechanics

1 year pilot in 4 schools


(Punjab)
Subsequent scale-up
across 3 provinces

eEducation
Objective

Partners

Provide Khan Academys content


offline to remote public schools
to:

SharedValue

Improved student learning


Khan Academy
Stronger Government Relations
Children's Library Complex (CLC)

improve conceptual understanding


provide access to unconnected
curcimvent Youtube Ban

Phase I
Immediate

Pilot with Individual


Organizations

Dovetails with IFA &


Idara Taleem o Agahi (ITA)

commercial objectives

Commercial/IFA team

Preferred Choice of Service


Provider

Phase II
Medium-Term

Integrate with Exisitng


Education Projects

Phase III
Long-Term

Make available for


all Customers

Child Sexual Abuse Filter

Objective

Fulfill commitment of Group to


Mobile Alliance
Block access to child pornographic
content on our network

SharedValue

Assist Government in
safeguarding child rights
Promote safe Internet use - IFA

Partners

Technology
Group CR
PTA

End-of-Life IT Equipment Donation

Objective

Bridge the digital divide between


through purposeful in-kind
contributions to underprivileged
children & vulnerable groups in
orphanages, schools and other
facilities

Mechanics

SharedValue

Identify end-of-life
life IT equipment
as per need

Internet for all

Seek approvals as per annual


market value cap
Sign agreement
Donate

Stakeholder relationship
management
No cash outlay
No adhocism
Long term PR value

Beneficiary Communications

Objective

Use core competency to provide


an effective communication
platform between PRCS/IFRC &
the community in times of disaster

Partners

PRCS
IFRC/Trilogy
Technology

SharedValue

Save lives
Stronger relations with disaster
management organization
Reputation

Thank you

You might also like