Professional Documents
Culture Documents
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Since ever in the western culture, chickens feet had been considered
as a useless part of the animal. But suddenly in the recent years some
countries realised that its a great opportunity to sell this product in
China, where is a popular dish. Specifically USA, which is the mayor
current seller. Keith Richburg reported for the Washington Post In the
subsequent 10 years, the trade of chicken feet from the U.S. to China
went from virtually nothing to some 377,005 metric tons worth $278
million in 2009.
But the truth is that in many parts of the western, chicken feet are
still considered as a waste, Richard Gray wrote in the Telegraph
Millions of chicken feet end up in landfill every week in the UK as
there is no market for them as food. However, in China they are
considered a delicacy and are fried before being served as a snack.
More than 850 million chickens are processed in British factories
every year. Most of their 1.7 billion feet are rendered into pet food,
along with other unwanted body parts such as heads, livers and
gizzards. Reported Charlie Cooper for The Independent.
With its known economic growth, China has become a country not
only to go a produce there but also to start selling products there.
With its huge population, China has become a huge importer of
commodities as Charlie Cooper reports for the Independent China
imported 36bn worth of food last year
Taking advantage of the chicken feet increases the profit of each
chicken. According to Richard Gray UK chicken producers have
estimated that selling chicken feet for food in China could add an
extra 15 per cent, or 1.50, to the revenue earned from each bird.
The truth is a great market opportunity in the current Chinese market
as Gray wrote in his article In 2012 China imported 231,700 tons of
chicken feet from abroad, a trade worth around 214 million.
Anyways there are many factors to take in consideration when you do
business in a foreign market as the Chinese. In this essay these
matters will be analysed from the point of view of a B-to-B export of a
foreign company. So what are the important issues to consider if you
deal with a Chinese distributor.
First thing to know when dealing with Chinese businessmen is that
Chinese culture is really respectful. Respect should be shown to age,
seniority, party membership, the history of China and so on. It is
advisable to stand up when a senior enters the room. Handshaking is
the norm but Chinese handshake is light.
Meetings will be about building relationships, the decision making will
be rarely done in a meeting.
It is advisable to hire someone to conduct the first steps dealing with
the Chinese culture, someone who has experience conducting
business and developing strategies in China. Is a key matter to be