BEVERLY ANTUNES

7 Maxwells Green, Apt 204

Somerville, MA 02144
617-620-8858
bwhelan@gmail.com
EDUCATION
Boston University Graduate School of Management
Master of Business Administration
Recipient of Deans Achievement Scholarship
Concentration: Marketing

Boston, MA
May 2008

Harvard College
Cambridge MA
Bachelor of Arts, Psychology
June 2004
French Citation, Romance Languages Department, 2004
Varsity Track and Field Captain, 2003-2004
First Team All-Ivy and 11 time Harvard Athletics letter winner in Track & Field and XC
EXPERIENCE
Sperry (formerly Sperry Top-Sider)
Lexington, MA
Digital Marketing Manager
2012-Present
Manage brand paid media campaign. Determine digital and print media partners and
programs based on consumer profiles and business priorities, and manage digital ad
creation, delivery and optimization.
Launch and manage brand influencer strategy. Create and manage campaigns that
connect the Sperry brand with and seed product to social media influencers
Manage global content distribution plan for Odyssey Project experiential campaign.
Develop and oversee digital messaging strategy and content of brand social media
accounts, both paid and organic.
Implement digital programs to reinforce consumer engagement around the brand
(#odysseyproject, #mypassionforthesea in 2013, #TOPSIDING in 2014).
Create engaging digital content for sperry.com, including dynamic Instagram photo
galleries, landing pages to support brand campaigns, and videos and tutorials to support
product sell-through.
Plan and implement digital presence at events including social photo and video booths,
grassroots contests, and photo and video footage creation and distribution.
Create digital programs for wholesale partners, including photo contests, sweepstakes
and dedicated product photography.
Manage media, PR and creative agencies.
PR/Social Media Marketing Manager
2010-2012
Launched Sperry Top-Sider social media presence, including several Facebook pages,
PassionForTheSea.com, Polyvore, Twitter.
Created internal brand Tumblr account (The Sperry Current) to inform international
distribution partners, sales reps and internal team of marketing activities and press.
Managed print media added value programs, working with media partners across
lifestyle and performance properties. Included organizing blogger and athlete photo
shoots, sweepstakes, contests and events.
Managed lifestyle and performance PR agencies, as well as press and blogger events.

Trade Marketing Manager

2008-2010
Managed brands presence at lifestyle and performance.
Assisted in launch of ASV (Anti-Shock and Vibration) Technology, including ad
creation, experiential press events and activation at boat shows.
Spearheaded launch of brands training site and store on online retailer training portal.
3PlayMedia
Cambridge MA
Editor (Part-Time)
2008-Present
Using proprietary editing software, transcribe video content across the education, legal
and entertainment fields.
Stride Rite Corporation
Lexington MA
Strategic Intern, Sperry Top-Sider & Keds brands
January-June 2008
Developed detailed competitive and market assessments for brand strategic direction
Built dynamic financial models for each selected growth initiative. Analysis included
income statements, capital required, NPV, ROI and IRR for each initiative.
New Balance Canada
Toronto, Canada
Online Media Editor, Marketing Department
June-August 2007
Directed launch and 12 months of design and content of NBRunners.ca, a website aimed
at building New Balances brand equity among Canadian runners.
Researched and wrote first 4 feature articles for website.
HDO Group LLC
Cambridge MA
Director of Operations
2004-2006
Created and instituted real-time buying system integrating current inventory with
backordered items; reduced order shipping turnover by 24 hours and decreased
buying/shipping/customer service workload by 20 hours per week.
Analyzed past sales figures and profit margins to determine which products to feature
on website; doubled sales in drop-shippable merchandise.
Established, structured and authored a monthly e-newsletter.
INTERESTS
Competitive Running, Traveling, Cooking, Toronto & Boston sports teams, Flag (&
Fantasy) Football, Urban Bocce, Book Clubbing, Instagramming @btunes