Centric Digital - Overview

OVERVIEW
March 2015
We transform tradi.onal businesses into digital leaders.
Company.
Company.
PURPOSE
We are the leading pure-play digital transforma/on partner.
VISION:
Proprietary approach, services and soluFons to help enterprises compete and grow in the digital age.
We transform tradi/onal businesses into digital leaders.
MISSION:
TRADITIONAL BUSINESSES
DIGITAL LEADERS
Secondary Digital Channel Revenues
Digital Business
Business Unit Centric
Customer Centric
MulFple Channels
One to Many CommunicaFons
MulFple Disconnected Websites
Omni-channel
Proprietary
approach, services
and solu/ons
Personalized
Mobile Centric Ecosystem
Spreadsheets Analysis
Data Accessible, Visualized & Real Time
Manual Processes
Internet of Things AutomaFon
IT Department
Cloud Centric
Linear & Big Bang
Agile & IteraFve
Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.
SERVICES
We help tradi.onal businesses transform business models, user experiences & opera.onal processes for the digital age
D I G I T A L
T R A N S F O R M A T I O N
BUSINESS
TRANSFORMATION
EXPERIENCE
TRANSFORMATION
OPERATIONS
TRANSFORMATION
Examples...
New Digital Business Models
Digitally Enhanced Businesses
Enterprise Digital Strategies
Content & Trac MoneFzaFon Strategies
Open Data API Strategies
Examples...
Omni-channel Experiences
Digital In-store
Mobile Apps
Responsive Websites
Emerging Technology Experiences
Examples...
Big Data VisualizaFon
Industrial Internet of Things
Digital Center of Excellence
OperaFonal Process DigiFzaFon
Digital Team-on-Demand
APPROACH
Our proprietary approach includes 6 agile work-streams that itera.vely conceive and deliver transforma.ve ini.a.ves
PLAN
Deconstruct Capabili/es
Priori/zed Roadmap
Execu/on Plan
ARCHITECT
Content & Feature Backlog
User Experience
Technical Architecture
ENVISION
Strategic Opportuni/es
Experience Maps
Experience Prototypes
IMPLEMENT
Experience Development
Applica/on Development
API & System Integra/on
ASSESS
Digital Trends
Audience Proles
Capabili/es Benchmark
EMBED
User Acceptance Tes/ng
Deployment
Op/miza/on
CLIENTS
Game changing ideas from cross industry perspec.ve delivered for premier domes.c, global & emerging brands
HEALTH
FINANCIAL SERVICES
RETAIL & FASHION
MEDIA &
PUBLISHING
GOVERNMENT &
NON-PROFIT
LEADERSHIP
Hands-on leadership have stood in client shoes from running enterprise digital divisions to building digital businesses

Jason Albanese (Co-founder)

CHIEF EXECUTIVE OFFICER
Proven Entrepreneur, Business Visionary, Digital Enthusiast
CEO & Founder of SageSecure, Jumar Technologies

Published on Digital Strategy (McGraw-Hill), Patent Holder
Strategic Consultant to Global Fortune 1000 Leaders
Young Presidents OrganizaRon (YPO)
Brendan Hammond
PRESIDENT of AUSTRALIA
Global Business Leader & Seasoned Strategist
Chairman, Dampier Port Authority

Chairman, Horizon Power
Sustainability Professor
CEO of Argyle Diamonds (division of Rio Tinto)
David Palmieri
CHIEF OPERATING OFFICER
Digital TransformaRon at TradiRonal Businesses Veteran
CEO at US Legal; VP at LexisNexis / Reed Elsevier

SVP Product at Dun & Bradstreet, Register.com
Product Director at Barnes & Noble.com, Verizon
Senior Consultant at Accenture
Stephen Lathroum
SVP of BUSINESS DEVELOPMENT
Highly Connected Lead Generator & RelaRonship Expert
VP Digital Strategy at ScholasRc

VP Business Development at ScholasRc
Business Manager at Newsweek
Business Manager at Primedia
Brian Manning (Co-founder)

PRESIDENT & CHIEF DIGITAL OFFICER
Proven Digital Operator, Digital Connoisseur, Business Athlete
VP of Ecommerce at ScholasRc
VP Digital Strategy & MarkeRng at CiRgroup
Product & Business Development at Barnes & Noble.com
Media & Retail Strategy Consultant at Accenture
Brian Dearth
CHIEF STRATEGY OFFICER
AnalyRcs Driven Strategist and MarkeRng Veteran
CMO at Smile Train

SVP MarkeRng ScholasRc
CEO Hollywood Stock Exchange HSX.com
SVP Entertainment Group at Nielsen
Jean-Marcel Nicolai
CHIEF PRODUCT OFFICER
InnovaRve Large Scale Product Development Expert
General Manager of Micropose Gaming

SVP InteracRve Studios at Disney
CTO & SVP Product Development at Atari
Center of SoluRon at Hewle]-Packard
Stephen Morrissey
CHIEF TECHNOLOGY OFFICER
Business Driven Digital & Enterprise Technology Veteran
CTO at Teaching Company

VP InformaRon Technology at New York & Co.
VP Digital Technology at ScholasRc
VP Technology at Sony Music, Kmart
TEAM
Global team, infrastructure & process enables unparalleled eciency, scalability and follow the sun speed
Budapest, Hungary
San Francisco, USA
Silicon Valley Team
New York City, USA

Silicon Alley Team
Global Headquarters
Mobile Apps
Emerging Technologies
Hyderabad, India
Development & Plamorms
Singapore
Regional Headquarters
Mendoza, Argen/na
Experience Design & Development
Perth, Australia
Regional Client Engagement
180+ 5 6 16 17
WORLDWIDE TEAM MEMBERS
CONTINENTS
COUNTRIES
STATES
CITIES
CAPABILITIES
Our team brings a diverse set of strategy, product and technical capabili.es to deliver digital transforma.on ini.a.ves
Skills
n USA n ArgenFna n Hungary n India n Australia

STRATEGY
nnnn Digital Strategy
nnnn Data Strategy
nnnn Data VisualizaFon

nnnn Digital Analysts
PRODUCT
nnnn User Experience
nnnn Mobile Design
nnnn Content Strategy
nnnn Product Management

nnnn Experience Design
nnnn CreaFve Design
TECHNOLOGY
nnnn Project Management
nnnn Technical Architecture
nnnn TesFng & QA
Technologies
Pla^orms
MOBILE
nnnn iOS
nnnn Android
CONTENT MANAGEMENT
nnnn Sitecore
nnnn Teamsite
nnnn Adobe CQ
nnnn EPiServer
nnnn Umbraco
DATABASES
nnnn SQL Server
nnnn MySQL
nnnn Mongo
nnnn Maria DB
nnnn Oracle
nnnn DB2
ECOMMERCE
nnnn Wordpress
nnnn Drupal
nnnn Squarespace
nnnn Expression Engine
nnnn Demandware
nnnn IBM Websphere
nnnn Oracle ATG
nnnn Magento
nnnn Shopify
FRONT-END
nnnn HTML5
nnnn CSS3
nnnn SASS
nnnn LESS
nnnn Bootstrap
nnnn JavaScript
nnnn jQuery
nnnn Angular.js
nnnn Ember.js
nnnn Flash
nnnn App & Web Development

nnnn Plalorm Setup
nnnn System IntegraFon & API
SEARCH
nnnn Lucene
nnnn Solar
nnnn Google
nnnn Oracle
LANGUAGES / FRAMEWORKS
nnnn PHP
nnnn C#
nnnn Java
nnnn Visual Basic
nnnn Ruby
nnnn nodeJS
nnnn Laravel
nnnn CodeIgniter
nnnn Kohana
nnnn CakePHP
nnnn WebAPI
nnnn EnFty Framework
nnnn ASP.NET
nnnn MVC.NET
ADVANTAGE
Strategic Digital Transforma.on Partner
CreaRve & technology digital agencies
TradiRonal technology vendors and ad agencies
Generalist accoun.ng & management consul.ng rms
< GENERAL BUSINESS
KNOW-HOW
DIGITAL BUSINESS >
We drive true digital transforma.on by fusing deep digital know-how, startup agility & management consul.ng rigor
< CREATIVE & TECHNOLOGY
LEADS WITH
STRATEGY & PRODUCT >
TAKE-AWAYS
1. FOCUSED only on digital transformaFon of tradiFonal businesses

2. PROPRIETARY toolkit and approach
3. AGILE & iteraFve throughout the process from concept through delivery
4. GLOBAL team follows the sun across 5 conFnents
5. SCALABLE infrastructure to ramp up for large scale iniFaFves
6. PROVEN across marquee global enterprises and emerging brand clients
7. CLIENT-SIDE experience leading digital groups across leadership
8. PERSPECTIVE on digital across industries
9. WE-WALK-THE-TALK as were 100% digital / cloud in our company
10. RECOGNIZED for growth and thought leadership in Inc. Magazine, Crains Business
Approach.
Company.
1. ASSESS
Our ASSESS ac.vi.es include digital strategists and digital analysts puTng digital
trends into context, iden.fying and analyzing your digital audience and audi.ng
and benchmarking your digital capabili.es against best prac.ces and compe.tors.
TRENDS REPORT
AUDIENCE PROFILES
DIGITAL BENCHMARK
HEALTH
I never thought Id have so

many health challenges; Im
nervous about the future
physically, mentally,
financially but feel grateful
and indebted to my wife for
her help.
Conditions/Health Status:
Congestive heart failure, high cholesterol,

hypertension; recently diagnosed with
dementia; recovering from a broken hip
Medications/Adherence:
Taking multiple medications (eligible for

Medication Therapy Management) adherent
via his wife
TOM PARKER
Retired | Male | 69 years old

I used to be pretty healthy when I was younger, but as my
wife once said, my last few years on the job took a lot out of
me. I thought my retirement wasn't going to filled with
pursuing my hobbies, traveling, seeing my friends and tons of
time with my grandchildren. Boy was I wrong. My family was
scared to death when they heard about my heart attack five
years ago, and so was I. My health is holding me back, but
luckily my family and especially my wife have been at my side
to help me. My doctors and care team are great, but Esther is
the one who is doing the hard work. I wish I wasn't such a
burden upon her. I love spending time with my young
grandchildren and I want to make sure that I'm still around to
watch them grow up and get married, too.
Banking
Prevention and Wellness:
Currently has limited mobility due to hip

fracture
Nutrition:
Okay begrudgingly eating healthier these

days
Care Delivery:
Cardiologist, physical therapist, orthopedic

surgeon, psychiatrist (for dementia), PCP;
visited ER a few months ago due to recent fall
SUPPORT SYSTEM
Family:
Married; has two children (a daughter and

son)
Social Support:
Relies heavily on his wife/caregiver Esther,

son, daughter, friends, church
High
Travel
74%
Schedule
Management
HEALTH ATTITUDES AND BEHAVIORS
I don't want to be a burden on my family.

Low
31%
My doctor is my go-to expert when it comes to my health. 21%

Esther has been making me eat healthy food, but I sneak in something tasty
every now and then.
Propensity to Engage
DIGITAL ADOPTION
27%
Health
Research
I'm pretty good at taking my medications.
Profile
Health: Chronic Complex
State: Ohio
59%
DIGITAL ADOPTION
Ethnicity: Caucasian
Marital Status: Married
Ocupation: Retired, financially secure
Smartphone
E-mail
Video Chat
Social
19%
78%
85%
49%
Exercises: Limited mobility
Shopping
Key Touchpoints
Understand maturity, relevance,

magnitude and impact of digital trends in
context to your industry and business
Digital trends impacFng industry
QuanFfy trends / opportunity
Demonstrate examples
55%
Understand users digital demographics

to decide touch-points and experiences
to be the focus of digital transformaFon

Review or create user segments
Layer digital lens on user segments
IdenFfy alignment of users & business
IdenFfy your strengths and weaknesses

in all areas of digital; understand where
you rank vs. best pracFces & compeFtors

Detailed review of digital capabiliFes
QuanFtaFve score vs. best pracFces
CompeFtors / industry comparison
2. ENVISION
Our ENVISION ac.vi.es include digital strategists and digital analysts iden.fying
strategic opportuni.es, crea.ng journey maps for user experiences, and beginning
to bring the strategy to life and o the page in experience prototypes.
STRATEGIC OPPORTUNITIES
EXPERIENCE MAPS
EXPERIENCE PROTOTYPES
As Mary Beth approaches Medicare age,

Humana reaches out to engage her on
Humanas Medicares Products
Life Time Value analytics identified Mary
Beth as a high priority prospect for
Marketing outreach.
Mary Beths
Journey
360 view provides Customer Rep with

preferred contact details for Mary Beth.
Visits Concentra Clinic with unusual

C360 Shows ...
Mary Beth ages in and receives an onboarding call
Consumer 360 leverages all medical history
and consumer data, which enables a
personalized experience.
Mary Beth does not ha

.recommendation via C
based on language and demog
she has transportation needs.
Mary Beth leverages Social
research recommendations.
Mary Beth receives her Welcome Guide

C360 optimizes communication
Mary Beth receives.
Visits PCP
PCP leverages AMP to remind Mary Beth
about her medication adherence.
PCP schedules an eye exam to close a
gap in care.
Physician communicates next best
action.
Interacts with clinicians
Clinician is able to identify preferred
method of communication.
Able to influence our
communications based on past
interactions.
Improves eating habits & p

Enrolls in Vitality and meets Dietitian
for help.
Diabetes Platform uses
monitoring to t
with Care Manager.
Campaign outreach
with wellness p
Guidance Center.
Participates in disease management

Enrolls in Vitality and meets Dietitian
for help.
C360 enables Mary Beth to be
identified sooner for the diabetes
disease management program.
Digital iniFaFves aligned to business

objecFves and communicate how digital
enables corporate strategy

Dene digital strategies and iniFaFves
Align to business objecFves and goals
Shape & execute communicaFon
Visualize touch-points and illustrate

experience opportuniFes and challenges
of target users, use cases & channels

IdenFfy / dene key touch-points
IdenFfy / dene key use cases
Map user journey / experience
Brings strategy to life in visual and

touchable prototype to demonstrate
experience that align stakeholders before
full investment

IdenFfy / dene key features
Create preliminary design style
Create clickable prototypes
3. PLAN
Our PLAN ac.vi.es include product managers working with digital strategists and
analysts to translate the strategy by deconstruc.ng required capabili.es,
priori.zing them into a roadmap and dening how we will execute delivery.
DECONSTRUCT CAPABILITIES
PRIORITIZED ROADMAP
Q1#2014#
Member#
March#
MyHumana#
Release&2&
(PW&Reset,&iOS7,&&
HV&Dashboard,&&
SMS&Med&Ad)&
Caregiver#
Provider#
March#
Healthy#Food#
Recipes&
Deconstructs strategy and prototypes

into capabiliFes needed to deliver on
quick hits to long term strategic
opportuniFes

Deconstruct strategy into capabiliFes
Gap analysis with exisFng iniFaFves
EXECUTION PLAN
Q2#2014#
Q3#2014#
Q4#2014#
Q1#2015#
Q2#2015#
June#
Care#Companion#
Release&2&
April#
HumanaVitality#
Release&1&
June#
RightSource&&
Release&1&
December#
Care#Companion#
Release&1&&&
(Challenges,&MOIs,&
Quick&Start&&&HA)&
(Medicine&Cabinet&
&&Order&ReJll)&
(Exis?ng&Capabili?es&+&
Community&Resource&
Directory,&&
Welvie&Connec?on)&
(TBD)&
December#
Provider#
Companion#
Release&1&
June#
Provider#
Companion#
Release&2&&
March#
Humana#Vitality#
Coupon#Saver#&
(Medical&History,&
Referral&Network,&
Alerts)&
(TBD)&
March#
Caregiver#Companion#
Release&1&
(View&Coverage&&&&
Claims&Info,&Community&
&Resource&Directory)&
Clearly prioriFzes Fmeline of rollout of

capabiliFes factoring in complexity, costs
and return on investment

EsFmate costs
QuanFfy value
PrioriFze
Helps generate enterprise wide

understanding of how digital
transformaFon will be delivered, costs
and internal eort needed

Investment
Resourcing / Partners to deliver
CommunicaFon
4. ARCHITECT
Our ARCHITECT ac.vi.es include product managers working with designers and
technical architects to break down the capabili.es in a content & feature backlog
and technical architecture design. It also includes user experience architects and
designers designing the user experience.
CONTENT & FEATURE BACKLOG

Agile organizaFon of all product

requirements, allowing iteraFve
prioriFzaFon, and visualizaFon of their
implementaFon status

Sprint Planning
User Stories
Sprint Reviews
USER EXPERIENCE
TECHNICAL ARCHITECTURE
Architect the user experience, design

style guide and copy style of the product
to the brand and objecFves.

Sitemaps, NavigaFon Systems
Sketches and Wireframes
Design Style Guide, Design Comps,
Assets
Provides enterprise strategy to digital

technology plalorms to support all
digital businesses, beyond just one
website or business unit

Plalorm EvaluaFon
IntegraFon Strategy
Technical Architecture Diagrams
5. IMPLEMENT
Our IMPLEMENT ac.vi.es include technologists and developers begin develop the
experience and applica.ons, setup and congure pla[orms, and develop
integra.ons with APIs and legacy systems.
INTERFACE DEVELOPMENT

Agile / IteraFve approach to building

digital capabiliFes that aligns to the
strategy and design of the digital
transformaFon iniFaFve

Front End Development
PresentaFon Layer
InteracFve
APP DEVELOPMENT
API & SYSTEM INTEGRATION
ApplicaFons and applicaFon layer

development acFviFes to integrate the
interface to systems.

Mobile Apps
Plalorm Setup & ConguraFon
Backend Development
IntegraFon to internal and 3rd party

through APIs (ApplicaFon Programming
Interface) and other integraFon.

3rd party APIs and system integraFon
CRM and backend systems

6. EMBED
Our EMBED ac.vi.es include our technologist leading mul.ple tes.ng processes
from user acceptance to performance tes.ng, deploying the product to produc.on
environment and running various op.miza.on process to ensure and eec.ve
delivery.
TESTING & USER ACCEPTANCE

Integrated tesFng process ensures

performance and architecture issues
caught and addressed early in
development process

System TesFng
Performance TesFng
User Acceptance TesFng
DEPLOYMENT
OPTIMIZATION
Deployment of the product to producFon

environments to ensure no / minimal
impact to the business during transiFon.

Gradual Release Strategies
CommunicaFon
Release Management
Ongoing measurement of digital

performance creates a feedback loop
into the iteraFve nature of digital
transformaFon

Digital AnalyFcs & Intelligence
Value Measurement Dashboards
Feedback into next iteraFons
Case
Studies.

Sec/on
Title.

Company.
CASE STUDY: Finance (Insurance)
American InternaFonal Group (AIG) is an American mulFnaFonal

insurance corporaFon which is the worlds 5th largest company by
revenue.

CHALLENGE
Each business unit running o dierent data

ExisFng dashboard approach not intuiFve or visual
CEO wants to run the company on one view of data
APPROACH

Analyzed data and dened best visualizaFon methods

Prototyped dashboard visualizaFon
Build on business intelligence plalorm

RESULTS
Dashboard designs within weeks and evolving weekly

Rapid requirements gathered from operaFng commiKees
CEO shiring culture to operate from 1 authoritaFve dashboard
CASE STUDY: Healthcare
Humana markets and administers health insurance in the United States

with 13+mm customers, 40+B revenue and 52+k employees.

CHALLENGE
Disjointed adopFon of digital

Inconsistent customer experience with 60+ websites
Digital investment was not company-wide

APPROACH

IdenFed relevant trends and highlighted opportuniFes

Audited digital experience & idenFed key capabiliFes
Framework for prioriFzing opportuniFes with prototypes
Outlined business case and roadmap
RESULTS
Streamlining 60+ websites into one integrated, mobile-centric site

Enterprise plalorm to rapidly extend features to mulFple businesses
Forrester #1 ranking best prepared for heath insurance shoppers
1 of 6 of Fortune 100 to meet Googles mobile search readiness
InteracFve Media Council: HumanaVitality #1 Health & NutriFon
With Centric Digitals help weve achieved our goals and been rated
#1 in customer experience in our industry.
Head of Digital MarkeFng
CASE STUDY: Healthcare
Kaiser Permanente is the largest managed care organizaFon in the

United States with 8.9M health plan members.

CHALLENGE
End-to-end digital eco-system essenFal to member saFsfacFon

RevoluFonize member and consumer interacFons

APPROACH

Summary of digital trends impacFng client

Consumer Digital strategy aligned to macro customer objecFves
Research-backed consumer personas
Working prototypes were built to illustrate roadmap funcFonality
CapabiliFes organized into development roadmap
RESULTS
Consumer customizaFon was built into the new designs including
security, data, payment, and mulF-language soluFons
Omni-channel experience of high value digital features to reduce
costs, increase growth and engagement
Centric Digital is able to engage on the strategic level as well as lead
large scale implementaFon and opFmizaFon iniFaFves. They are able
to rapidly build working mobile prototypes which allow us to more
eecFvely align our organizaFon around our roadmap.
- VP of Digital
CASE STUDY: Private Equity & Ecommerce
Thomas H. Lee is a private equity rm focused on invesFng in

growth businesses.

CHALLENGE
THL had interest in a possible acquisiFon of 1-800-Contacts

Part of THLs due diligence process required digital assessment
THL needed a clear picture of investment & growth potenFal

APPROACH

Benchmarked experience against compeFtors, best pracFces

Provided visual heatmap illustraFng strong posiFon in digital
Highlighted key capabiliFes relaFve to compeFtors
PrioriFzed opportunity map w/ recommendaFons
RESULTS
Provided detailed recommendaFon to THL including
endorsement of brand digital capabiliFes
THL ended up acquiring 1-800-Contacts
1-800-Contacts implemented recommendaFons including
cross-selling, product detail page and visual improvements
CASE STUDY: Consumer Package Goods
Colgate Palmolive is an American mulFnaFonal consumer products

company focused on producFon, distribuFon and provision of
household, health care and personal products.

CHALLENGE
Old Spice and Axe deoderant massively successful brand campains

Already mature market with limited product innovaFon opFons
Need quick way to test new concepts such as customizaFon

APPROACH

Understand customer segmentaFon and apply digital lens

Apply customizaFon capabiliFes to typical shopping experience
Rapidly prototype a customizaFon ecommerce experience
RESULTS
Clicable prototype within weeks of project start
Client able to leverage prototype in execuFve buy-in
Likely next steps include build out of concept for mulFple brands
CASE STUDY: Retail
Founded in 1986, Party City is the largest retailer of party goods in

the United States and Canada with 750 company-owned and
franchise outlets under the umbrella Party City brand.

CHALLENGE
Recently acquired and charged with increasing growth

Online penetraFon was signcantly lower than compeFFon
ExisFng digital plalorms were prevenFng quick opFmizaFon

APPROACH

Analyzed ecommerce alternaFve plalorms

Benchmarked ecommerce / experience vs. best pracFces
IdenFed key strategic opportuniFes to accelerate online growth

RESULTS
CategorizaFon and keywords across site were opFmized

IdenFed several next step quick hit merchandizing opFmizaFons
Dened a new party planner concept currently being considered
CASE STUDY: Retail
Guthy-Renker is a mulF-billion dollar direct-response markeFng

company.

CHALLENGE
Primarily a direct markeFng company, they also began developing

their own products but the process geyng the products to market
was disjointed and not well communicated internally.

APPROACH

Dened the current product- launch process, stakeholders, and

decision making points and built out a new framework.
Integrated feedback, evaluated exisFng material and synthesized

RESULTS
Completed a full-scale evaluaFon and set out to digiFze and

streamline the new framework
Delivered a vastly improved stage gate process for new products
that was transparent and digitally collaboraFve GTM process
Recommended shared plalorms, digital tools to socialize the
process throughout the pipeline.
We recognized that we needed an ecient process for bringing
new products to market and were failing fast in a turbulent
marketplace. Centric Digital helped us design and implement a
stage-gate decision making process to allow for a digitally
collaboraFve go-to-market approach. President
CASE STUDY: Media
The Readers Digest AssociaFon is a global media company with

emerging digital properFes beyond its agship publicaFon.

CHALLENGE
The digital shir of consumers using mobile devices forced

Readers Digest to rethink its digital approach for Taste of Home.

APPROACH

Conducted a digital experience, process, and plalorm audit to

evaluate digital capabiliFes, structure and plalorm delivery.
Visual representaFon of gaps against compeFtors
Framework design for quick wins and long term opportuniFes

RESULTS
Centric Digital provided a recommendaFon that included the

creaFon of a digital strategy and re-plalorm of current ecosystem
RecommendaFons to align resources and processes to support
digital strategy and growth
We needed a clear understanding of exactly where we are today relaFve to customer
expectaFons and what we need to do in order to create best pracFce digital experiences and
products that would not only engage our current customers, but aKract new ones. Centric
Digitals Benchmark showed us exactly where we needed to focus our eorts in order to
transform our digital business.
Chief MarkeFng Ocer
CASE STUDY: Non-Prot
Leukemia & Lymphoma Society is the worlds largest

non-prot health organizaFon dedicated to funding blood
cancer research and providing educaFon and paFent services.

CHALLENGE
NaFonal & local level digital markeFng disconnected

MulFple overlapping websites including countries, language
Campaign websites not integrated in naFonal website

APPROACH

Educate key stakeholders on current digital landscape and trends

Conduct benchmark of LLSs digital capabiliFes vs. best pracFces
Dened enterprise digital strategy and roadmap

RESULTS
New digital ecosystem design currently in development will

Integrate websites into one domain & navigaFon system
Integrate campaigns into one style guide
Integrate social media for consFtuents to tell story
We chose to work with Centric Digital because they clearly

understand and are aligned with our business goals.

Chief MarkeFng Ocer
CASE STUDY: Government Owned Power U/lity
Horizon Power is a State Government-owned, commercially-focused

corporaFon that provides high quality, safe and reliable power to
approximately 100,000 residents and 10,000 businesses, including
major industries, across regional and remote Western Australia.

CHALLENGE
Limited digital presence across remote Western Australia

Need to reduce operaFng costs and energy taxes
Inecient operaFons with low customer saFsfacFon

APPROACH

Prepare digital landscape summary of trends

Benchmark of Horizon Powers digital ecosystem
Created digital strategy, business case and roadmap

RESULTS
IdenFed several opportuniFes to increase customer engagement

Realigned general strategic eorts to include digital as core pillar
RecommendaFons being considered for 2015
Centric Digital was able to bring the digital conversaFon to the board level.

Managing Director
CASE STUDY: Entertainment Ecommerce
Andrew McMahon a singer/songwriter and was the vocalist, pianist

and primary songwriter for the bands Something Corporate and Jack's
Mannequin. He dropped label and laucnhed a successful solo career.

CHALLENGE
Needed end-to-end digital and physical ecommerce strategy

Needed ability to manage merchandising and promoFons directly
Needed always up digital experience that met fans expecFons

APPROACH

Rapidly transiFoned to Shopify plalorm to put power in his hands

Integrated with fulllment center to eliminate manual processing
Integrated Andrews own photography into site for personal feel

RESULTS
Never down for major sales surges & customers raving about site
Able to oer limited ediFon sales and exciFng promoFons
Physical and digital sales are signicantly higher than previous site
My exisFng site was crashing every Fme I hosted a sale or put up a product that was in demand.
Centric built a bulletproof backend. Now customers are going o about how much beKer the
experience is. Needless to say I swear by these guys for any major web builds or lory digital
concepts/strategic goals. This is an awesome team to line up with!
Andrew McMahon
Thank you.
The Strategic Partner for Digital TransformaRon
Learn more at centricdigital.com

Centric Digital - Overview

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Centric Digital - Overview

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OVERVIEW

We transform tradi.onal businesses into digital leaders.

We are the leading pure-play digital transforma/on partner.

We transform tradi/onal businesses into digital leaders.

Secondary Digital Channel Revenues

Business Unit Centric

Data Accessible, Visualized & Real Time

Internet of Things AutomaFon

Linear & Big Bang

Agile & IteraFve

RETAIL & FASHION

Jason Albanese (Co-founder)

Proven Entrepreneur, Business Visionary, Digital Enthusiast

CEO & Founder of SageSecure, Jumar Technologies

Global Business Leader & Seasoned Strategist

Chairman, Dampier Port Authority

Digital TransformaRon at TradiRonal Businesses Veteran

CEO at US Legal; VP at LexisNexis / Reed Elsevier

Highly Connected Lead Generator & RelaRonship Expert

VP Digital Strategy at ScholasRc

Brian Manning (Co-founder)

Proven Digital Operator, Digital Connoisseur, Business Athlete

AnalyRcs Driven Strategist and MarkeRng Veteran

CMO at Smile Train

InnovaRve Large Scale Product Development Expert

General Manager of Micropose Gaming

Business Driven Digital & Enterprise Technology Veteran

CTO at Teaching Company

New York City, USA

Development & Plamorms

Experience Design & Development

Regional Client Engagement

n USA n ArgenFna n Hungary n India n Australia

nnnn Data VisualizaFon

nnnn Product Management

nnnn App & Web Development

Strategic Digital Transforma.on Partner

CreaRve & technology digital agencies

TradiRonal technology vendors and ad agencies

Generalist accoun.ng & management consul.ng rms

< GENERAL BUSINESS

DIGITAL BUSINESS >

< CREATIVE & TECHNOLOGY

STRATEGY & PRODUCT >

1. FOCUSED only on digital transformaFon of tradiFonal businesses

I never thought Id have so

Congestive heart failure, high cholesterol,

Taking multiple medications (eligible for

Retired | Male | 69 years old

Prevention and Wellness:

Currently has limited mobility due to hip

Okay begrudgingly eating healthier these

Cardiologist, physical therapist, orthopedic

Married; has two children (a daughter and

Relies heavily on his wife/caregiver Esther,

HEALTH ATTITUDES AND BEHAVIORS

I don't want to be a burden on my family.

My doctor is my go-to expert when it comes to my health. 21%

I'm pretty good at taking my medications.

Exercises: Limited mobility

Understand maturity, relevance,

Understand users digital demographics

IdenFfy your strengths and weaknesses