Introduction to Unilever Bangladesh

Unilever Bangladesh (UBL) is the leading Fast Moving Consumer Goods Company in
Bangladesh with a heritage of 50 years and products that are present in 98% of Bangladeshi
household.UBL started its journey in Bangladesh with the production of soaps in its factory in
Kalurghat, Chittagong. Over the years the company introduced many affordable brands which
won the hearts of Bangladeshis all across the country. Today we are present with our brands in
almost every household of the country.
UBL is the market leader in 7 of the 8 categories it operates in, with 20 brands spanning across
Home and Personal Care and Foods.
Its operations provide employment to over 10,000 people directly and indirectly through its
dedicated suppliers, distributors and service providers. 99.8% of UBL employees are locals with
a large number of local UBL employees now working abroad in other Unilever companies as
expatriates.
Doing Well by Doing Good
Unilever believes in ambitious growth of the business while at the same time fostering a
sustainable environment. We believe the two must be related and hence sustainability is placed at
the heart of everything we do. Our philosophy of Doing Well by Doing Good is captured in the
Unilever Sustainable Living Plan (USLP).
Some of the initiatives under USLP in Bangladesh are:
Lifebuoy Lifesaver Program a Lifebuoy initiative to reduce child mortality through
Handwashing.
Oral Heath & Hygiene Awareness Programme led by Pepsodent, this school-based activation
program aims to reach 4,00,000 children with its dental checkups and awareness.
Lifebuoy Friendship Hospital - Launched in March 2002 in association with the humanitarian
organization "Friendship, the hospital is situated on a boat with a dedicated medical team and
reaches out to people who do not have access to proper medical facilities.
PureIt: Launched in 2010, PureIt is a water purifier which aims to provide safe drinking water to
2 million people by 2015. It has already reached a million people by 2013.
Pollydut: these are young, unemployed youth of the villages of Bangladesh whom UBL has
incorporated into their distribution network to provide them with a livelihood.
Aporajita In association with CARE Bangladesh, UBL has created a sustainable business
opportunity for rural women in the form of Aporajita. Aporajitas are recruited to sell UBL and

other company products, door-to-door. Over 2,500 Aparajitas earn their living by selling UBL
products.
Project Laser Beam (PLB) PLB started in 2010 a pilot project between (Global) Unilever
Foundation and WFP, targeted towards eradicating child hunger and malnutrition. Today the
project includes multiple partners such as WaterAid, Friendship, Care and Brac and works across
four pillars Nutrition, Water, Health and Hygiene and Livelihood.
UBL is a Joint Venture of the Government of Bangladesh and Unilever, one of the worlds
leading suppliers of fast moving consumer goods with strong local roots in more than 100
countries across the globe. Unilever holds 60.4% share in UBL.v
DOVE BEAUTY BARS
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EVOLUTION OF DOVE:
1940s Formula for Dove Bar (Mild Soap)
1950s Refined to original Dove Beauty Bar
1960s Launched in the market
1970s Popularity Increased as a milder soap
1980s Leading brand recommended by Physicians
1990s Dove beauty wash successfully launched
1995-2001 Extension of Doves range of products
The Dove Beauty Bar was launched in the US in 1957, promising women it wouldn't dry out
their skin like soap.

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feels to use Dove compared with soap.
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Dove operates in 87 countries today.