Euro Summer Internship

Euro India Fresh Foods Pvt. Ltd.
A
SUMMER TRAINING
PROJECT REPORT
ON
Brand positioning
Euro india fresh foods Pvt.ltd

SUBMITTED BY:
Anmol Ahir - 03
PGDM (FINANCE)
(2013-2015)
SOM-LALIT INSTITUTE OF MANAGEMENT STUDIES
Som-Lalit Institute of Management Studies (SLIMS)
Euro India Fresh Foods Pvt. Ltd. 2
DECLARATION
I Anmol Ahir hereby declare that the project titled " A project on BRAND
POSITIONING" during the academic year 2013-2014. The project has been
submitted to Som-Lalit Institute Of Management Studies. This is my real work
and has not been submitted to any other university or institute towards the award
of any degree.
Yours faithfully,
ANMOL AHIR
PREFACE
Summer internship offers the opportunity to work closely with professionals in
the field, and to develop knowledge, competencies, and experience related
directly to your career goals. If managed correctly, internship will lead to new
contacts, mentors and references. With recommendations in hand form business
relationship developed during summer internship, securing a job becomes that
much easier.
The competition is greater now that many candidates have more relevant
experience; the more prepared a candidate is, the better their chances of
success.
ACKNOWLEDGEMENT
I am very proud to be the part of Euro India Fresh Foods Pvt. Ltd. For
preparing my project report on it.
Many people have made their contribution in making this project a success. I
am thankful to all of them.
I express my gratitude Mr. Manharbhai Sanspara the CMD of Euro India

Fresh Foods Pvt. Ltd and Mr. Sailesh Maniyar Marketing Manager of Euro
India Fresh Foods Pvt. Ltd in making my work successful.
Then I express my gratitude to Prof. Harishmita Trivedi for her great help in
making this project report.
Last but not least I am also thankful to Euro India Fresh Foods Pvt. Ltd.
for their co-operation to me during my internship. I must thank them for
their kind support and their attention as well as guidance. I have learnt many
things from them and their unit. I express my gratitude towards all the
persons who directly or indirectly supported me in preparing this report.
Anmol Ahir
Table of Content
EXECUTIVE SUMMARY ................................................................................................ 6
INDUSTRY OVERVIEW ................................................................................................ 7
INTRODUCTION .............................................................................................................. 9
COMPANY PROFILE ..................................................................................................... 10
ORGANIZATION HISTORY .......................................................................................... 11
TOP MANAGEMENT ..................................................................................................... 12
CORPORATE GOALS AND OBJECTIVES .................................................................. 14
MANAGEMENT AND PRODUCT MANUFACTURING ............................................ 15
ORGANIZATION CHART.............................................................................................. 18
TIME KEEPING SYSTEM .............................................................................................. 19
SWOT ANALYSIS .......................................................................................................... 24
THE 7 S FRAMEWORK ................................................................................................ 28
PORTERS 5 FORCE MODEL: ...................................................................................... 35
FACILITIES GIVEN TO THE EMPLOYEES ................................................................ 38
PRODUCTS OF THE COMPANY .................................................................................. 39
ABOUT THE COMPANY: .............................................................................................. 43
INTRODUCTION TO THE PROJECT ........................................................................... 44
ORGANIZATION STRUCTURE FOR MARKETING .................................................. 45
MARKETING STRATEGIES.......................................................................................... 46
MARKETING RESEARCH ............................................................................................. 49
RESEARCH METHODOLOGY...................................................................................... 54
FINDINGS AND RECOMMENDATIONS..................................................................... 71
RECOMMENDATION .................................................................................................... 72
CONCLUSION ................................................................................................................. 73
Bibliography ..................................................................................................................... 74
EXECUTIVE SUMMARY
Euro India Fresh Foods Pvt. Ltd an ISO 22000:2005 Certified
Organization is swiftly capturing the market and soon becoming a leading
FMCG Company manufacturing Extruded Snacks, Mineral Water & Fruit
Juices.
Its product portfolio includes 13 brands that are all set to hit the market and
make everyone go gaga over it. It comprises of Snacks Food like Potato
Chips, Fried and Baked Extruded Products, Namkeen, Cookies, Juices and
Mineral Water manufactured with a State of the art Technology & secret
recipe.
Marketing is a societal process by which individuals and groups obtain what
they need and want through creating, offering and freely exchanging
products and services of value with others. In EURO INDIA FRESH
FOODS PVT. LTD. marketing has also vital importance. Its marketing
department is very systematic the marketing manager is very hard working
and experienced person. He operates marketing department and all the
marketing activities of EURO INDIA FRESH FOODS PVT. LTD.
The objective of the study is to check the awareness regarding the brand
EURO in the market, to study its demand in the market and to study what
the company is doing to build and develop the brand strategy by listing out
how, when, and what are they going to do to accomplish and meet those
brand objectives.
INDUSTRY OVERVIEW
Indian snacks market is experiencing rising demand due to various driving
factors which in turn is providing immense opportunities to manufacturers to
grow and operate in the market lucratively. The Indian snacks industry has
witnessed several changes since 1995. In the initial years, the market was
dominated by two players traditional snacks player Haldiram and Uncle
Chips manufacturer Amrit Agro. Later on, with the entry of global beverage
and snacks player PepsiCo, the market dynamics changed completely. Now,
the market is dominated by PepsiCo with its wide range of product portfolio.
The other major players include Parle Agro, ITC, Parle Products, EURO
INDIA FRESH FOODS PVT. LTD Wafers, Parle and Euro India Fresh
Foods Pvt, Ltd. among others. A number of regional players have also
entered the market over the past few years and are giving tough competition
to the big players.
The snacks market is classified into two broad segments Western and
traditional snack segments, wherein western snacks enjoy more popularity in
comparison to the traditional snacks. Moreover, the western snack segment
is dominated by a large number of MNCs and organized snack
manufacturers.
There are certain factors that have predominantly worked towards enabling
the sector to grow in recent years. These include higher disposable incomes
have enabled consumers to enhance their purchasing power, rapid
urbanization which leads to busy lifestyles and subsequent inclination of
consumers toward packaged food products and aggressive marketing
campaigns by all the players to break the product clutter and attract
consumers toward their brand. In addition to these, the other factors which
are contributing towards rapid growth of the industry include growing
working women population, fast expanding retail network and the
convenience factor associated with snack consumption
For snacks, quality standards laid by FSSAI have to be followed by the

industry players. Various government policies that have been formulated for
the food processing sector such as FDI, tax benefits and export promotions
are applicable for the snack category as well.
INTRODUCTION
For preparation of an industrial training report it is very important to
understand the general matters of the company. Without the information of
such matters the report is incomplete as it does not provide a perfect
knowledge of company.
EURO INDIA FRESH FOODS PVT LTD produces ready to eat food
products which people are fond of eating now a days and EURO INDIA
FRESH FOODS PVT. LTD is an emerging company now a days in this
industry.
It has a fully automatic plant in Gujarat the main objective of the company is
to provided best quality product at the cheapest rate and also their mission is
quality first and secondly the market of the product is large and
comprehensive.
COMPANY PROFILE
Name Of The Company
Year Of Establishment
EURO INDIA FRESH FOODS

PVT. LTD PVT LTD
PVT. LTD PVT LTD
302, J R Square, Varachha Road,
Surat 395006.
101, Sahas, Tejpal Scheme Road
No.
05,
Vile-Parle ( East ), Mumbai
400057.
Plot No. A-22/1, Ichchhapore
G.I.D.C., Hazira Magdalla Road,
Tal Choryasi, Dist. Surat-394 510.
PVT. LTD
2011
Nature Of Product
Ready to eat food products
Production Capacity
500 kg per hour for chips,

250 kg per hour extruded baked,
300 kg per hour extruded fried,
10 tonnes per day namkin.
Fresh Khao Healthy Raho
+91-22-26841800/ (0261) 291 3041
+91-22-26841900
info@euroindiafoods.com
euroindiafoods.com
Registered Office
Corporate Office
Factory Address
Trade Mark
Slogan
Phone No
Fax No
E-Mail Address
Website
ORGANIZATION HISTORY
Late Shri Jivanbhai Sansapara, renowned jeweller since 8 generations headed
SAHIL STAR GROUP, which currently deals in Manufacturing, Export &
Import of Diamonds, Diamond Jewellery & Real Estate. He came to be
known as Indian operator of the Sanspara Venture who built his goodwill in
the Indian Community. It was with his experience of decades, he initiated a
new venture Euro India Fresh Foods Pvt. Ltd. It is now operated by his two
sons Mr. Manharbhai Jivanbhai Sanspara & Mr. Dinesh Jivanbhai Sanspara,
who both are making invaluable efforts to take it to heights.
Euro India Foods Pvt Ltd an ISO 22000:2005 Certified
Organization is swiftly capturing the market and soon becoming a leading
FMCG Company manufacturing Extruded Snacks, Mineral Water & Fruit
Juices.
Its product portfolio includes 13 brands that are all set to hit the market and
make everyone go gaga over it. It comprises of Snacks Food like Potato
Chips, Fried and Baked Extruded Products, Namkeen, Cookies, Juices and
Mineral Water manufactured with a State of the art Technology & secret
recipe.
TOP MANAGEMENT
Mr. Manharbhai Jivanbhai Sanspara (CMD):
Founder of Sahil Star Group and Chief Managing Directors in Euro India
Fresh Food Pvt. Ltd. has gained 25 years of experience in diamond industry.
At present he is involved in strategic business decisions pertaining to his
FMCG Company and also looks after the overall management of the group
along with manufacturing of diamonds. He is also committed to social
responsibilities by way of various Medical. Educational & many other Trusts
Mr. Dineshbhai Jivanbhai Sanspara (MD):
Young, energetic and talented personnel designated as both partner of Sahil
Star Group and Managing Director in Euro India Fresh Food Pvt. Ltd. He
has also gained experience of more than 20 years in diamond industry and
handles overseas buyers of diamonds and finance department in the group.
He aims at making Euro India Fresh Food Pvt. Ltd. top FMCG player.
Mr. Jayantibhai Jivanbhai Sanspara (Executive Director):
He has been controlling and executing his role as the Executive Director of
Euro India Foods from Belgium. Known for his enthusiastic and energetic
approach towards work also has his control over the proceedings of JR
DIAM. He, with his qualified & capable expertise has taken the charge of
both the ventures flawlessly.
Mr. Mahesh Vallabhai Mavani (Director):
He is designated as both partner of Sahil Star Group and Director at Euro
India Fresh Food Pvt. Ltd. Having attained 15 years experience in Diamond
Industry he is all set to use his expertise in making Euro India Fresh Food
Pvt. a leading FMCG company.
Dr.Mukesh Navadiya (CEO):
Having passed his BAMS from Gujarat Ayurveda University, Jamnagar he
is also practicing doctorate and is now associated with Euro India Fresh
Food Pvt. Ltd. as its Chief Executive Officer. He takes care of all the
workings of the company and implementation of the project.
CORPORATE GOALS AND OBJECTIVES

Company has its own culture and identity in business world it is effort of the
company to maintain identity and to be no 1 in global market company has
fixed its goals and laid down some certain mission to achieve them.
CORPORATE GOALS:
1. To ensure quality at all stages.
2. To increase productivity and market share of the firm.
3. To increase the profitability of the firm.
4. Provide speedy services and satisfies the need and wants of the society.
5. To keep a slim and trim but fully satisfied management team to operate faster
and to achieve higher levels of business and growth effectively.
6. To effort foreign customer and export the product in near future.
OBJECTIVES:
Obviously primary objective of any company is to profit maximization but in
present competitive marketing approach profit maximization should not be
one and only goal but it is a short term goal every company wants to increase
prestige market share etc. so wealth maximization becomes important goal of
company which is also long term goal of the company.
MANAGEMENT AND PRODUCT

MANUFACTURING
The products are processed at their sanitized production unit using well-tested
ingredients under the supervision of their food experts. Acknowledged for
their freshness, mouth-watering taste, purity, longer shelf life, unadulterated,
easy digestion, crunchiness, low fat and rich nutrients, these are widely
demanded among clients across the globe. The major reason that led to their
quick success in the market is their efficient production methodologies and
hygienic & healthy food items. In addition to this, they provide the offered
range in various packaging demanded by their clients.
Their well-equipped infrastructure assists them in retaining their reputed

position by persistently responding to the demands of the ever changing
market demands. Their infrastructure is equipped with latest machines and
tools for the processing of their product range. They have segregated their
infrastructure into various units for smooth production of the products. These
segregated units are manned by their highly skilled professionals, who have
wide industry experience. They have selected a team of experts who are
blessed with the enormous experience of the industry. Their experienced team
consists of packaging experts, skilled workers and technicians. Professionals
of their team carry out every plan in close coordination with each other to
provide the clients premium quality product and to achieve maximum level of
contentment. Their team members have high capability to comprehend the
exact requirements of their customers and fulfil them accordingly. They also
regularly take part in various training sessions and workshops to nurture their
knowledge & skills .They remain concerned regarding the quality of their
products as their offered food products are widely consumed all across the
globe. The team of their quality analysts who meticulously monitor the
different stages of production and tests the quality of the ingredients used in
the processing of food items. Their earnest efforts towards preparing of
quality range of food items and their timely delivery have enabled them to
remain ahead of their competitors in the industry. They have succeeded to
earn a long list of clients by living up to their specified requirements. Their
esteemed customers can avail their offered food products in various
packaging options to fulfil their exact needs. Fair and ethical business dealing
are also adopted by their professionals to put their customers at more ease.
Furthermore, they also facilitate their clients with easy payment modes.
GENERAL INFORMATION
SIZE:
Industries can be categorized on the basis of capital invested in it there are
three categories.
1. Small scale industry.
2. Medium scale industry.
3. Large scale industry.
So as far as EURO INDIA FRESH FOODS PVT. LTD is concerned it can
be categorized as medium scale industry because as per new industrial law
the investment limit prescribed by government for small scale industries is 5
crores. Investment about more than 5 crores is called medium scale
industries EURO INDIA FRESH FOODS PVT. LTD has invested more
than 5 crores.
FORM OF ORGANIZATION:
According to John Piffiner Organization is an essentially a matter of man to
man, job to job and department to department.
There are different types of organization like :
1. Line organization
2. Staff organization
3. Line and staff organization
4. Committee organization
5. Project organization
6. Matrix organization
Out of all these EURO INDIA FRESH FOODS PVT. LTD follows line and
staff type of organization structure. Line and staff organization means to
prepare plans to take vital decisions and to implement them effectively all
these function cannot be performed simultaneously by a single person hence
there emerged a system where in line officers received advice from the staff
experts.
ORGANIZATION CHART
Chairman
Managing director
Technical director
Technical staff
Production
manager
Marketing
manager
Area wise
salesmen
Technical
workers
Packing
supervisor
Working
staff
TIME KEEPING SYSTEM

Time is very important for any business unit. As from the title time keeping
system we can say that under this system the arrival and exit time of the
employees is noted.
EURO INDIA FRESH FOODS PVT. LTD is having mainly a general shift
and in between they have a lunch break of one hour which is mentioned as
follows.
General shift
8am to 5 pm
Lunch break
12 pm to 1 pm
LOCATION FACTORS:
Location plays an important role in establishment of a new unit every
business entrepreneur of a business unit must give full consideration to the
suitable location for enterprise because success or failure is highly depended
on the location for enterprise. Optimum location point is expected to give the
lowest unit cost of production as well as of distribution and hence it can be
most profitable for the business. An entrepreneur must choose an ideal
location at the time of launching the enterprise in other words all the
pertinent factors influencing location will have to be taken into account and
weighed very carefully.
So as far as EURO INDIA FRESH FOODS PVT. LTD is concerned it
requires potatoes, edible oil , iodized salt, bananas , mungdal, chanaldal,
spices etc. in the production of various type of product such raw materials
are available in Gujarat very easily. Main reason for such location of the unit
are as follows:
AVAILABILITY OF RAW MATERIALS
The most important factor, which is directly affected to the product, is the
availability of raw material for producing the product.
Iodized salt edible oil, potetoes, beasn, rice flour, chilli powder, black
pepper etc are the raw material required and is easily available at nearest
place. Potatoes are purchased from Disa, Ahmedabad and Surat through
dealers as per requirement.
ELECTRICITY:The availability of electric power is very essential for any unit where
production is done 24 hours continuously. EURO INDIA FRESH FOODS
PVT. LTD gets electricity from G.E.B. and in absence of G.E.B. light it can
be operated by their own generators.
LABOUR:For running industry, essentiality is the labour because without man any
work is possible, man is focus of any industry, essential supply of labor in
required quantity is also taken into consideration while establishing an
industry. If the company can find skilled and experienced labor at minimum
wage rate it can reach to its organizational goals in time. In Surat city both
skilled and semiskilled labours are available. The level of education is also
high in Surat.
TRANSPORTATION:For every industry transportation facilities have much importance to run
their work regularly and smoothly as to get raw material quickly as well as
to supply their finished goods to the market.
Surat has an all weather part so there is no problem of transportation for
EURO INDIA FRESH FOODS PVT. LTD moreover Surat has all the
facility of transportation except seaway like railway airway and roadway etc.
SOME OF THE DISTINGUISHING FACTORS THAT MAKE THEM
FOREMOST CHOICE OF CLIENTS ARE AS FOLLOWS:
State-of-the-art infrastructure
Highly experienced workforce
Strict quality standards
Ethical business policies
Transparent dealings
Complete client satisfaction
Timely delivery
Very nominal price
VISIOIN
TO ALLOW PEOPLE TO INDULGE INTO HEALTHY SNACKS WITH
UNLIMITED FLAVOURS.
MISSION
1. To provide ultimate value satisfaction to its customers in terms of
quality, proportionate with price through:
a. Better quality
b. Excellence in technology
c. Speedy service
d. Management expertise
2. Much preferred organization for both its future and present
a. Employees
b. customers\suppliers
c. Related agencies and society at large
d. Share holders
3. Continue its march towards program and retain its front line
EURO INDIA FRESH FOODS PVT. LTD as a symbol of quality
EURO QUALITY POLICY

THE
COMPANY
BELIEVES
IN
BUILDING
SUCH
QUALITY
STANDARDS THAT THE SUCCESS IS INEVITABLE IN BOTH

QUALITATIVE AS WELL AS QUANTITATIVE.
COMPETITORS
Frito-lay :Lays, Kurkure , Lehar Namkeen, Cheetos , Uncle Chipps
ITC :Bingo
Parle Snacks : Musst Bites & Stix, Smart Chips, Cheeslings
Other Players : Balaji Wafers, Haldiram , Yellow Diamond among other local
players
SWOT ANALYSIS
The following are the strength, weakness, opportunity, and threats of EURO INDIA
FRESH FOODS PVT LTD.
STRENGTH
1. EURO is an established brand hence it enjoy very good brand name.

2. EURO is the first company to launch the core filling product in Gujarat market.
3. Company gives healthy profit margin to retailers so they are also very satisfied with
companys product.
4. To maintain quality at any cost is the first and strong object of the company.
5. EURO has a fully automatic plant for production .
6. The Company is promoted by established entrepreneurs after much research.
7. Good existing plant set up
8. The company is adopting modern technology and latest machines for

production
WEAKNESS
1.
EURO does not aggressively advertise on T.V. or in other media.
2.
They need to work a lot upon their distribution channel and sales team.
3.
Promoters
are new to the field
having no experience
of food
products.
4.
Limited shelf life of finished products
and need of high standard of
hygiene
5.
Problem in storages.
OPPORTUNITY
Euro is a well known established brand in snacks market. Hence it can use its brand name
further established itself in the international market.
As the real income of the people increases day by day, there are lots of avenues that
can be explored by the company to attract potential market in the urban, semi urban
and rural areas.
Willingness of Consumers to pay a premium for the products Creating
immense opportunities for manufacturers and retailers of food items.

Growing
econom y
and
increasing
population
is
providing
The proposed plant expected to catch up large customer
base as a
opportunities for existing and new players .
there is huge demand for good food products.
THREATS:-
1. Stiff
competition with unorganized/ non branded stores with relativel y
cheaper price from domestic supplier
2. Preference for healthy foods and health supplements among Urban

consumers
3. Likelihood of replacing Snacks with light meals or new food Items.
4. Euro switching amongst consumer has increased due to new entrances offering various
products in the market so it may be possible that the regular customer of Euro start trying to
buy other brands of snacks. Hence the company must keep upgrading its product list to suit
and match the faster and ever changing demand of customer and to give them maximum
satisfaction.
THE 7 S FRAMEWORK
Strategy:
The main strategy of EURO INDIA FRESH FOODS PVT. LTD. is
mainly they emphasis on the quality of their product. Their main aim is to
provide the best and world class quality to its customers. So they mainly
strategize much on the quality area of the product and continuously make
effort in research and development for their product. They are customer
centric as well as market oriented organization concentrating on the needs
and demand of the market. They dont only look for the customer
requirement
but they majorly concentrates on their quality and market
requirement.
Strategy:
What is the strategy?

The main strategy of the EURO INDIA FRESH FOODS PVT. LTD.
is that they mainly focus on the quality of their products, considers the
special requirements of the market and product strategy aims at
differentiating among its own brands in terms of product taste, design,
packaging and target audience
How do they intend to achieve their objectives?

The organization has a very loyal group of distributors so its not
tough to sustain in the market. But to achieve their objectives they
constantly strive to develop to new products and bring a different taste
in the market. They have a very strong and efficient R&D department
which drives them to success and helps in achieving their objectives.
The efficient management and the loyal and dedicated employees also
help them in achieving it.
How do they deal with competitive pressure?

As mentioned earlier they have very strong and loyal distributor group
regionally and nationally since their inception so they help the
company to face cut throat competition.
How are changes in customer demands dealt with?

The strong R&D drives the changes in the demand of the customer
into a tangible product and an efficient outcome.
Structure:
The structure of the organization is very simple, easy and well under stable.
Mr.ManharbhaiJivanbhai Sanspara & Mr.Dinesh Jivanbhai Sanspara, are
making invaluable efforts to take it to heights. As the organization chart
mentioned earlier under the founder, co founder and the directors there are
mangers for the different departments like H R department, Finance
department, R & D department.
How is the company/team divided?

The company is now being under the guidance of the Mr. Manharbhai
Sanspara (CMD),
is involved in strategic business decisions
pertaining to FMCG Company and also looks after the overall

management of the group,Mr. Mukesh Navadiya (CEO) takes care of
all the workings of the company and implementation of the project.
What is the hierarchy?

The hierarchical level of the organization is very simple
How do the various departments coordinate activities?

The departments generally co ordinate with each other through
intranet, internal telephones and also by meeting each other
personally. There is nothing like writing a letter to the department and
then communicate.
How do the team members organize and align themselves?

The organization is very harmoniously run as the team members are
given a different cubicles or sitting area where the concerned person
are available and so they can co ordinate with them easily.
Is decision making and controlling centralized or decentralized?

Is this as it should be, given what we're doing?
The decision making here is de centralised as the directors have
immense faith in their departmental managers. And they also have a
follow up on the decision taken.
Systems:
The main systems that run the organization? Production system
and HR systems as well.
Few months back they installed the ERP and SAP in their
organization which helped them in making their operations more
efficient and in HR different policies like workers development policy
and many such new clauses are added.
Where are the controls and how are they monitored and
evaluated?
They mainly have a strict leave policy as to maintain the records of
150-200 workers is not an easy task so they ought to make it bit strict.
Shared Values:
What are the core values?

Their core value is they never compromise on the quality. They
consider customers to be an integral part and a driving force of the
organization.
What is the corporate/team culture?
The team culture over there is very harmonious and very friendly.
Despite of designated superior and subordinate there is not a typical
superior subordinate relationship between the employees.
What are the fundamental values that the company/team was

built on?
The fundamental value on the basis of which the company was
formed is to provide mouth watering flavors of products to satisfy the
taste of variety of Indians. It is unique blend of tasty, healthy & fresh
food.
Style:
How participative is the management/leadership style?

The leadership of the leader is very strong and influential to its
employees. The leader handles the organization in a very efficient
manner and drives the organization to new heights.
Do employees/team members tend to be competitive or

cooperative?
The employees of the organization are very co operative and they
prove it every time. There is a strong respect and dignity for the
leader in the hearts of the employees which drives them to be co
operative. The organization is a whole big family attitude is the main
driving force.
Staff:
What positions or specializations are represented within the

team?
For every department there are departmental heads under him 2 3
managers and then the employees. Likewise the team works and
coordinates.
What positions need to be filled?

Yet there are no such positions prevailing in the organization which
requires to be filled.
Skills:
What
are
the
strongest
skills
represented
within
the
company/team?
The harmony, unity and relations of the management with the
employees is one of the strongest factor. Their adoption to the new
technology and the flexibility in the nature of all also leads them to
development.
What is the company/team known for doing well?

The organization is very well known for its CSR activities as they
provide employment to around 50 60% of the Hazira and nearby
areas. It is also known for their quality and also for their dedicated
nature and timely delivery of the products.
Do the current employees/team members have the ability to do

the job?
All most all the employees fits in the organization and the employees
who are semi skilled are trained over there and turned them into
skilled employees.
PORTERS 5 FORCE MODEL:
Threat of new entry:
As the market is growing at 30 percent annually, new entrants may

consider it a profitable venture.
As branded players are priced similarly, new players might

penetrate by adopting a lower price or by offering more grammage at
the same price.
New players with a distinct USP and marketing strategy may find it
easier to enter the market.
Unorganized players still account for half of the total wafer

segment, thereby discouraging market entry.
Veteran players such as Fritolay, Haldiram etc enjoy economies of

scale, well-established distribution and good distributor relations
HENCE, THE THREAT OF NEW ENTRANTS IS MODERATE.
Competitive Rivalry
High Competition Branded Players involved in cut-throat

competition to increase market share, entice new consumers, find new
markets
Low Quality differences among branded players.
Quality difference between branded and unbranded offerings is

offset by low price offered by unbranded players
Cost of switching is low as all players have a similar pricing

strategy
Brand Loyalty is high for branded players
HENCE, THE THREAT OF COMPETITIVE RIVALRY IS HIGH.
Bargaining power of suppliers
Suppliers provide raw materials such as potatoes, spices and other

ingredients. Their ability to raise input costs is high.
Higher cost of input commodities leads to lower margins, making

the market unattractive for distributors and retailers (in an already
low-margin, high-volume market)
Shortage of any input material may also affect production and

thereby impact distribution.
Veteran players like Fritolay and ITC already have a wellestablished network of suppliers. ITCs e-choupal venture permits a
steady supply of raw materials at the lowest price.
HENCE, THE BARGAINING POWER OF SUPPLIERS IS HIGH.
Threat of substitutes.
Indian Snack Segment is high-volume, low-involvement driven

(thrives on impulse buy)
All snacks are considered to be substitutes of each other

Biscuits, Wafers and local snacks like Chakli, banana chips, farsan etc
are all substitutes of one another
HENCE, THE THREAT OF SUBSTITUTES IS HIGH.
FACILITIES GIVEN TO THE

EMPLOYEES
It is the duty of any unit to provide beneficiary services to the employees of
the unit. EURO INDIA FRESH FOODS PVT LTD also provides many
basic welfare facilities to the employees. This company provides the
following beneficial facilities to the employees undertaken to the provision
of the law.
Facilities given to the employees are as follows:-
1. Bonus is paid every year.

2. It also provides transportation facility.
3. It also provides refreshment facility.
4. At the time of any accident during the course of employment the
company provides first aid and hospital expenses.
5. Company also provides it s product at a concession rate to employees.
6. At the time of any family function of the employees company provide
several facilities like gift articles etc.
7. Lunch is also given to the employees free of cost.
PRODUCTS OF THE COMPANY
SNACKS
PRODUCTION
EURO INDIA
FRESH
FOODS PVT.
LTD.
NAMKEEN
BEVERAGES
EXTRUSION
LINE
Snacks Production: Banana Chips

Potato Chips
(CHILLI ACHAR , CLASSIC SALTED ,CREAM ONION ,FARALI
POTATO, MASTI MASALA , MINT LEMON , PEPPER ATTACK ,
TINGLING TOMATO )
Namkeen:
FARALI
- CHIWDA MITHA
- CHIWDA TIKHA
MAMRA
- MASALA MAMRA
- SEV MAMRA
MIXTURES
- KHATTA MEETHA
- NAVRATAN
- SHAHI
NUTS
- CHANA DAL
- MOONG DAL
- TASTY PEANUTS
SEV
- ALOO CHEESE SEV
- ALOO PUDINA SEV
- ALOO TOMATO SEV
- BIKANERI BHUJIA
- RATLAMI SEV
EXTRUSION LINE
GETMORE
- CHATPATA MASALA
- GREEN CHATNI
- RAW COLLATE
- TINGLING TOMATO
FUNFILL
- BLACK CURRANT
- CHOCOLATE
- STRAWBERRY
- VANILLA
BUBBLES
- CHEESE BALLS
- MASALA BALLS
- TOMATO BALLS
RINGOLI
- CHEESE RINGS
- MASALA RINGS
- TOMATO RINGS
Beverages : RO WATER
- PACKAGED DRINKING WATER
EURO SPA
JUICE
- FRESHO
MANGO JUICE
- LEMONI
LEMON JUICE
MINT LEMON
ABOUT THE COMPANY:

Incorporated in the year 2011, at Surat (Gujarat, India), Euro India
Fresh
Foods
Pvt.
Ltd.,
are
engaged
in
manufacturing,
exporting and supplying a wide range of Euro Chips, Euro Getmore

Snacks, Euro Try Angles, Euro Namkeens, Euro Farali Wafers, Euro
Hit Angles, Euro Flippe Puffs, Euro Bubbles, etc.
DEPARTMENTAL STRUCTURE:
MARKETING
PRODUCTION
& PLANNING
EURO INDIA FRESH

FOODS PVT.LTD.
FINANCE
E
HUMAN
RESOURCE
INTRODUCTION TO THE PROJECT

Marketing: - marketing is a societal process by which individuals and
groups obtain what they need and want through creating, offering and freely
exchanging products and services of value with others.
Marketing management: - marketing management is an art and science of
choosing target markets and building profitable relationship with then this
involves getting, keeping, and growing customer through creating,
delivering and communicating superior values.
Every day is different from its preceding day and to its next day. The world
is changing rapidly; globalization, advanced technology and deregulation of
economic sectors are developed. Therefore marketing has to meet human
and social needs as profitability.
Marketing is social and managerial process by which individuals and
groups obtain what they need and want through creating and exchanging
product and value with others.
- PHILIP KOTLER
Marketing is creation and delivery of a standard of living of society
- N.C.Nair
In EURO INDIA FRESH FOODS PVT. LTD. marketing has also vital
importance. Its marketing department is very systematic the marketing
manager is very hard working and experienced person. He operates
marketing department and all the marketing activities of EURO INDIA
FRESH FOODS PVT. LTD.
ORGANIZATION STRUCTURE FOR

MARKETING
Marketing is essential for all the organizations, it is the tool by which an
industry can earn profit by selling product. It is true, nothing happens in our
economy until somebody sell the product as seeing the importance of
marketing its organization structure must be well prepared the flow of
authority Is from upward to downward and the flow of responsibility is from
down ward to upward be necessary. The following is the organization
structure for marketing department:
Chairman Managing directors Director Marketing managerArea
wise salesman
MARKETING STRATEGIES
PRODUCT PLANNING
Product planning means the planning for the product that is to decide what
type of production is to be produced or what needs or requirement the
product has to satisfy and for whom the product is meant. Product planning
is an important concept for any industry. Every industry must plan its
products as which result profitable for the company and satisfy the consumer
wants.
EURO plans its product in order to maintain existing customers. In fact
EURO does not require much of product planning it has a very good
marketing network and also a very good market for its product.
PRICING POLICY
Out of 6 Ps of marketing mix pricing is one of them price of the product is
main element in any organization. Therefore, decision regarding price is the
most vital decision for a marketing manager. Right price can promote sales
of the company. While wrong price affects the sales of the company largely,
so mixing of price is more important than all other tasks.
Pricing is an important element of the marketing department. a company has
to setup the pricing policy considering so many factors such as demand,
competition, government interference etc even company has its own pricing
policy.
EURO INDIA FRESH FOODS PVT LTD is concerned, the company tries
to keep least prices than competitors price lower prices are there because of
their minimum advertisement cost. The company has adopted retail pricing
policy under the policy the company binds the retailers to sale the branded
goods at the fixed rate decided.
TARGET AUDIENCE
The target customers means the target is fixed based on level of customers
age, sex, needs, wants, demand, competition, and changing fashion of the
society.
As far as EURO is concerned the market of the company is evolve
and large the product of EURO" is a food product so the main audience of
the company is children and young people.
ADVERTISEMENT
Advertisement is an important aspect in marketing. It is concerned with the
preparation of visual and oral messages for making people aware of and
favorably inclined towards product, brand, service, quality and institution
and so on. The ultimate aim of advertising is to contribute towards increase
sales and to increase profit. It is a specialized technique of popularizing the
product and is indispensable in the marketing of goods.
Advertising is a powerful promotion tool to establish and retain brand
loyalty, whether a company is introducing new products or expanding the
existing one. Advertising is inevitable in this modern competition market. It
can be done through various ways.
So far as EURO is concerned it also spends a good amount on advertising.
It makes advertising by following ways:1. Lighting board
2. Banners
3. Kitchen
4. Calendar
5. Wall painting
CHANNEL OF DISTRIBUTION
Channel of distribution is the route or ways through which goods or services
move from the place of production to place of consumption. In modern
marketing so many channel of distribution exist.
Channel of distribution have a vital role especially in the distribution of
consumer goods. The most innovative product offered as an attractive price
world is of no use unless there is as efficient distribution system.
So far as EURO is concerned its product is a consumer product so it mainly
sale the product directly to its dealers and distributor not to consumer.
However it has also a big distribution network at various places.
In case of EURO INDIA FRESH FOODS PVT LTD transportation and
dispatch activities are performed by carry and forward agencies.
Channel of distribution of the company is as follows
CompanyCarry and forward departmentDistributorDealersRetailers

Consumers
MARKETING RESEARCH
Marketing research is the systematic collection analysis and separation of
idea and reading and relevant marketing situation facing the company it is
highly necessary in this modern competitive age.
A company can conduct marketing research in different ways company can
hire a marketing research firm also however, most of the large companies
have their own marketing research department because in this competitive
age no firm can remain careless about asingle change in market.
EURO INDIA FRESH FOODS PVT LTD has its own research and
development department which is handled by marketing research manager
who prepares actual reports about the market and submit the marketing
research manager to understand the problems regarding marketing.
Research is conducted indifferent marketing factors like product and service,
sales, advertising, pricing, distribution packing etc.
BRANDING, PACKING AND SLOGAN

BRANDING :
The word brand is a comprehensive term. The brand is to name or
mark is a proof of ownership it means a sign or symbol of quality. It is
the best means of advertising and positioning in the market branding
is the best means of capturing and retaining the consumer demand in a
competitive market the marketer can create brand equity, brand
loyalty and brand image for his products only through branding .
EURO INDIA FRESH FOODS PVT LTD has the brand name as
EURO.
PACKAGING :
Packaging may be defined as the general group of activities in the
planning of a product these activities concentrate on formulating a
design of the package and producing an appropriate and attractive
container or wrapper for a product the container itself can act a
forceful though silent and colorful salesman at the point of purchase
or an effective medium of advertisement encouraging impulse buying
many a time , package design itself can act as a register brand,
packaging is necessary to present flowing out of such liquid. It is
essential to maintain freshness and quality; it can prevent the danger
of adulteration
In EURO the packing is done by fully automatic packing machine.

They are able to prepare 180 to 100 packs in 1 minute.
ADVERTISING THROUGH CHANNEL

The main purpose of every commercial organization is to promote sales
because it is only way to commercialize the product. That is why advertising
is a main and important tool to promote the product.
Advertising is one of the major tools of companies use to direct persuasive
communication to target buyers and public. We define advertising as:-
Any paid form of non personal presentation and promotion of ideas, goods
or services by an identified sponsor.
Advertising is a form of mass communication. A sponsor who wants to
communicate about his product or service to his customers pays it. They are
different media for advertising the product,they are:-
1. Print media which involves :i. Newspapers

ii. Magazines
iii. Business books
2. Outdoor publicity which involves

i. Posters
ii. Wall paintings
iii. Electric sign board
iv. Sky writing
v. Sandwich man
vi. Vehicle advertisement
3. Direct mailing postal advertising which involves

i. Leaflets
ii. Sales letter or post cards
iii. Folders
iv. Booklets
v. Catalogue
vi. Brochures
4. Audio-visuals advertising which involves:i. Radio advertising

ii. Television advertising
5. Film advertising which involves:i. Documentary advertising

ii. Advertising film
iii. Sponsored advertising.
Different media are selected depending upon the following factors:-
1. The financial allocation for advertising.
2. The nature of product and demand for it.
3. The type of products, their location and other characteristics.
4. The nature of competition
5. Cost of media, cooperation and promotional aids offered by media

circular.
Many companies allow to dealers to advertise the product on behalf of the

company.
As far as EURO INDIA FRESH FOODS PVT LTD is concerned it

advertises its product by different media as:-
1. Stickers
2. Light board
3. Banners
4. Kitchen
5. Metal board
6. Wall painting etc.
BENEFITS TO DEALERS BY ADVERTISING
1. Easy sale of product is possible since consumer is aware of the

product and its quality.
2. It supplements the selling activities
3. The dealers a like because they need not spent anything for
advertising of already a well advertised product share the reputation
created.
4. It ensures more economical selling because selling overhead is

reduced.
5. It enables them to have product information.
RESEARCH METHODOLOGY
Research
Research is the application of human intelligence in systematic
manner to a problem. It may minimize the total uncertainty by
intelligence use of the most reliable data available in the organization.
According to P.V. Young we may define research methodology as
scientific undertaking which by means of logical and systematized
method, aims to discover new facts.
Brand Positioning
Positioning a brand is serious business. There are several key
questions which have to be answered in brand positioning. First, we
determine WHAT dimensions are critical to the positioning. This has
everything to do with the target customers. Then, we need to
understand WHERE the brand is currently positioned, assuming we
are already in market, against these brand criteria. Often this sort of
analysis is conducted to determine what GAPS are underserved,
which presents a potential positioning opportunity of WHERE we
would like to be positioned. We then need to determine if the new
positioning opportunity is purely a matter of messaging or a matter of
bolstering our offerings.
Objective of the research study
The objective of the study is to check the awareness regarding the
brand EURO in the market, to study its demand in the market and to
study what the company is doing to build and develop the brand
strategy by listing out how, when, and what are they going to do to
accomplish and meet those brand objectives.
Utility of the study
It would help the company to learn from the results of the retailers
perceptions of how different their brand is from other brands in the
product category. It would let the company understand that on which
all grounds they need to take steps so as to grab maximum market
share
Methodology
To study the brand positioning of Euro in the Mumbai region,
survey was been carried out on convenience basis and about 100
retailers were approached on personal basis and following questions
were asked:
Name of store: _________________________ Location: ___________________

1.
2.
3.
4.
Names of the brand that the retailer offers.

Lays
Parle
Euro
Balaji
Crax
Haldiram
Yellow Diamond
Which company provides the best the quality in terms of taste, packaging & crispiness?
Lays
Parle
Euro
Balaji
Crax
Haldiram
Yellow Diamond
Company that provides best sales service.

Lays
Parle
Euro
Balaji
Crax
Haldiram
Yellow Diamond
Which company provides the best margin? What margin do they expect?
__________ / __________
5.
Highest selling snack food brand:

a.
Brand name
Lays
Parle
Euro
Balaji
Crax
Haldiram
b.
Yellow Diamond
Type / Flavors
__________________________________________________
c.
5
6.
Price
10
20
Which company offers the most types of varieties?

Lays
Parle
Euro
Balaji
Crax
Haldiram
Yellow Diamond
DATA PRESENTATION, ANALYSIS AND

INTERPRETATION:1. Name of the brand that the retailer offers
Lays
71
71%
Euro
43
43%
Yellow Diamond
17
17%
Balaji
64
64%
Crax
26
26%
Haldiram
18
18%
Parle
32
32%
Other
1%
Brands the retailer offers

80
71
64
70
60
50
43
40
32
26
30
18
17
20
10
0
Lays
Euro
Yellow
Diamond
Balaji
Crax
Haldiram
Parle
Other
Analysis and Interpretation:-
From this we can analyzed that maximum retailers offers Lays wafers. The reason is
because of strong brand awareness. Customers are very much aware about the brand. On
asking the retailers the reason for stocking Lays in their stores they said that customers
have very much associated confectionaries to Lays. They demand lays the most. It is
because of strong brand equity being created by the brand. Also the customers are very
satisfied with the quality and packaging being offered by the brand. These is all reasons
compels the retailers to stock the products of Lays.
Balaji wafers have also built their strong brand equity. Retailers said that the customers
are happy with the product. They find the quantity being provided by the company as the
best factor. Also the taste of the wafers is good as per the customers. They even provide
quality product. But the Balaji wafers lack the brand equity. Balaji wafers dont advertise
their product more. This is the reason why they are being consumed less by the
customers.
If we talk about Euro, being new in the market, it has quickly captured the attention of
the customers. The customers do demand about the Euro products. Reason being the
strong advertisement budget kept by the company. Euro has tried everything to generate
the awareness for their product. They sponsored various events, had invested in hoardings
etc and this is paying to the company through quick customer growth. Even retailers are
happy with the product. The company does provide a quality product with attractive
packaging which is very much liked by the kids as well as youths.
2. Which company provides the best quality in terms of taste,

packaging & crispiness?
Lays
68
68%
Euro
36
36%
Yellow Diamond
9%
Balaji
62
62%
Crax
15
15%
Haldiram
8%
Parle
17
17%
Other
0%
Company that provides best quality

80
70
60
50
40
30
20
10
0
Lays
Euro
Yellow
Diamond
Balaji
Crax
Haldiram
Parle
Other
Analysis and Interpretation:As we can say from the analysis that 68% of retailers think Lays provide the appropriate
quality in terms of taste, packaging and crispiness. The reason behind is the frequent
purchases being made by the customers. On asking the retailers why they feel so they
said that the customers demand of Lays wafers forces them to think about the same.
Customers associate Lays with quality. They feel much secured with their purchase. So
as per the retailers Lays provide quality.
The retailers even think Euro is providing a better packaged product. The taste of the
wafers is also admired by the customers. But being less advertised as discuss above
customer prefers them less over lays.
Only 36% of retailers feel that Euro is best in terms of taste, packaging and crispiness.
Euro product taste good as said by one retailer and also their packaging is good but being
a new product and less aware by the customers they prefer Lays and Balaji over Euro, but
Euro is also gaining popularity as said by one of the retailer.
3. Company that provides best sales service
Lays
65
65%
Euro
36
36%
Yellow Diamond
6%
Balaji
49
49%
Crax
9%
Haldiram
5%
Parle
11
11%
Other
0%
Best sale service

70
65
60
49
50
36
40
30
20
10
11
5
0
Lays
Euro
Yellow
Diamond
Balaji
Crax
Haldiram
Parle
Analysis and Interpretation:We can say from the graph that the best sale service as per retailers is provided by Lays
which means that they are very punctual with their delivery system. Retailers are very
happy with the distribution system of lays because they can get the product whenever
they want.
Balaji come the next in their sales service. There are sometimes some delays noted with
Balaji as per the retailers. But this complain was done by very few retailers.
Euro chips come at the third position as per retailers. So company has to work on its
distribution and other sale services inorder to gain satisfaction of retailers as well as the
customers.
4. Which company provides the best margin?
Lays
11
11%
Euro
24
24%
Yellow Diamond
9%
Balaji
41
41%
Crax
10
10%
Haldiram
3%
Parle
2%
Other
0%
Best Margin
3 2
11
10
Lays
Euro
24
Yellow Diamond
Balaji
Crax
Haldiram
41
9
Parle
Analysis and Interpretation:From this analysis, we can interpret that the best margin is provided by the Balaji
Company. Retailers can earn good profit by selling Balaji products. But if we look at the
buying behavior of customers of Mumbai, they are more interested in buying product
with good brand equity. So because of this reason as we can say from the analysis that
though only 11% of retailers consider that the Lays provide the best margin, which means
89% of retailers dont agree with this, still they stock the Lays product in their store. The
only reason behind this is the demand of the product. Retailers have to compulsorily get
the stock of Lays so that the customers dont go unsatisfactorily.
Of those 11% of retailers who think that lays provide best margin, 73% of retailers sell
only Lays product in their stores. So they had no option but to select Lays as their choice.
If we look at Euro, 24% of retailers think that provide best margin. So the company has
to work on its margin level so that more of the retailers would demand Euro because of
good margin of profit being provided by the company.
5. What margin do they expect?

13% and below
25
25%
14%-16%
70
70%
17%-19%
5%
20% and above
0%
Margin the retailer expects

0
5
25
13% and below
14%-16%
17%-19%
20% and above
70
Analysis and Interpretation:From the analysis, we can say that, 70% of retailers expect 14%-16% of margin on the
product so that they can earn a good profit. Here stands the chance for the Euro Company
to outperform the competitors. As we have seen before the company does have a good
brand image, they do provide qualitative product and also have a good packaging. So if
the company can work on its cost and if they provide the retailers with good margin, they
would stock the Euro products. Also they would promote the product by displaying first
the Euro products and then the rest of the products. This would help the company in
increasing the sales and also the retailers would prefer the Euro products.
Highest selling snack food brand

6. Brand name
Lays
68
68%
Euro
31
31%
Yellow Diamond
3%
Balaji
52
52%
Crax
10
10%
Haldiram
6%
Parle
6%
Other
0%
Highest selling brand

80
70
68
60
52
50
40
31
30
20
10
10
Haldiram
Parle
0
Lays
Euro
Yellow
Diamond
Balaji
Crax
Analysis and Interpretation:From this analysis, we can say that the maximum selling brand amongst all was Lays. We
have discussed all the reasons for the same before. The company has good brand image,
it provides quality product, has a good taste, packaging and crispiness in its product.
These all reasons make it favourable for the customers to buy the lays product.
Euro has to work a little more on its brand image. The company is already doing well
with it but the efforts are concentrated only to the regional level. Time has arrived
wherein the company should go national to gain wide recognition.
7. Type/Flavors
It was an open ended question wherein the retailers where asked about highest selling
flavors of wafers wherein they voted for salty, cream & onion and tomato flavor.
8. Price
5
17
17%
10
97
97%
20
0%
Price
20
10
97
Sales
17
20
40
60
80
100
120
Analysis and Interpretation:From this analysis we can say that the maximum snacks sell at the price of 10. Customers
are not ready to purchase the snacks at the rate of 20. So its a great opportunity and
chance for all the company to stop selling the product at 5 and make the packages of Rs.
10. This would help them earning more. Also retailers can earn good margin on Rs 10
product rather than on Rs 5 product.
9. Which company offers the most types of varieties?
Lays
69
69%
Euro
26
26%
Yellow Diamond
3%
Balaji
55
55%
Crax
8%
Haldiram
3%
Parle
1%
Other
0%
Company providing variety

80
70
69
60
55
50
40
26
30
20
10
Haldiram
Parle
0
Lays
Euro
Yellow
Diamond
Balaji
Crax
Analysis and Interpretation:Customers today want variety in what so ever they purchase. Retailers inorder to keep
their customers happy ensures that their customers get whatever they demand. So
providing variety is one of the ways of having a competitive edge over the rivals. The
same strategy is being adopted by Lays. Lays provide wide variety of products in their
one product category say for example wafers. One can get vast variety in it. Also they
introduced new flavors based upon the occasion. This gives chance to the customers to
taste new varieties.
So providing variety is crucial in building brand. The same strategy is being adopted by
Balaji. But Balaji dont have many varieties though it offers some.
Euro in its initial stage is providing the variety but it is not enough. They will have to
work on their R&D to get some new flavors and varieties previously not been consumed
by anyone. This would enhance their brand image.
FINDINGS AND RECOMMENDATIONS

FINDINGS
1) AVAILABILITY OF PRODUCT
In relation to this question all the retailers replied positively, which shows 100%
availability of all the products of EURO on time without any delay.
2) POPULARITY OF THE PRODUCT

When I asked about customers preference or about the product highly demanded by the
customers, the retailers said that
-
Highest demand is for potato chips
Second is for Farali Chevdo
Third is for namkeens like ratlami sev etc.
Fourth is for sing.
3) OPTION FOR UNSOLD GOODS

For unsold goods dealers should provide option like money back or changing of the stock
etc. EURO dealers also give the option of replacement it is one of the good techniques of
promoting the product. All the retailers got replacement facility however in reality most
of the retailers said that there hasnt been the case of unsold stock.
RECOMMENDATION
The Firm will have to maintain superior qualit y whereby the consumer
will prefer the firms products. The firm can decide to use high qualit y
packing material for storing juices water and other drinks so as increase
the shelf life of the products. Further the firm can use Modern
technologies and latest machineries for production / manufacturing
and
qualit y standards which min imize the risk
CONCLUSION
EURO INDIA FRESH FOODS PVT LTD is the adventure of Gujarati Family. It is
located at GIDC hazira and almost all the states of India they have their dealers.
In this company the internal relation between the workers and management are
very well. All the workers and management behave with each other as family members. It
is the plus point of the company. The management of the company is well planned and
very effective.
On the point of completing this visit report I am concluding that EURO INDIA FRESH
FOODS PVT LTD is very well developed, well organized and progressive company.
My heartily best wishes are always with them for their great sparkling and bright
future.
Bibliography
BOOKS:-
Marketing Management
Philip Kotler
Marketing Management
Verma and Agarwal
OTHERS:- Euro India Fresh Foods Pvt. Ltd.- brochure

-
euroindiafoods.com

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Euro India Fresh Foods Pvt. Ltd.

Euro india fresh foods Pvt.ltd

SOM-LALIT INSTITUTE OF MANAGEMENT STUDIES

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 2

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 3

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 4

I express my gratitude Mr. Manharbhai Sanspara the CMD of Euro India

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 5

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 6

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 7

Euro India Fresh Foods Pvt. Ltd. 8

For snacks, quality standards laid by FSSAI have to be followed by the

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 9

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 10

EURO INDIA FRESH FOODS

Ready to eat food products

500 kg per hour for chips,

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 11

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 12

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 13

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 14

CORPORATE GOALS AND OBJECTIVES

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 15

MANAGEMENT AND PRODUCT

Their well-equipped infrastructure assists them in retaining their reputed

Euro India Fresh Foods Pvt. Ltd. 16

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 17

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 18

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 19

TIME KEEPING SYSTEM

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 20

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 21

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 22

2. Much preferred organization for both its future and present

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 23

EURO QUALITY POLICY

STANDARDS THAT THE SUCCESS IS INEVITABLE IN BOTH

Som-Lalit Institute of Management Studies (SLIMS)

Euro India Fresh Foods Pvt. Ltd. 24

1. EURO is an established brand hence it enjoy very good brand name.

6. The Company is promoted by established entrepreneurs after much research.

7. Good existing plant set up

8. The company is adopting modern technology and latest machines for

Som-Lalit Institute of Management Studies (SLIMS)