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  • MKT 421 Final Exam Guide. 57 - 57

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    MKT 421 Final Exam Guide. 57/57. Get an A++. MKT 421 Final Exam Guide. 57/57. Get an A++. 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: 4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: 5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at 6) Which of the following statements regarding marketing strategies is FALSE? 7) The marketing mix 8) A firm’s marketing mix decision areas would NOT include: 9) Product is NOT concerned with: 10) When one considers the strategy decisions organized by the four Ps, branding is related to packaging as: 11) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________ 12) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix? 13) A marketing plan is: 14) The main difference between a marketing strategy and a marketing plan is that: 15) Which of the following would probably NOT be in a proposed marketing plan? 16) Marketing strategy planners should recognize that: 17) Good marketing strategy planners know that: 18) Target marketing, in contrast to mass marketing 19) Clustering techniques applied to segmenting markets 20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: 21) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. 22) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions. 23) ________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions. 24) Procedures that develop and analyze new information to help marketing managers make decisions are called: 25) The part of the relevant population that is surveyed by a researcher is called the: 26) One of the major disadvantages of the focus group interview approach is that 27) When focus group interviews are used in marketing, 28) The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men’s clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source? 29) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to: 30) The observing method in marketing research: 31) Market segmentation: 32) Which is the first step in market segmentation? 33) The first step in market segmentation should be: 34) Which of the following is NOT one of the text’s product life cycle stages? 35) Which of the following is a DEMOGRAPHIC segmenting dimension? 36) The produc

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    MKT 421 Final Exam Guide. 57/57. Get an A++. MKT 421 Final Exam Guide. 57/57. Get an A++. 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: 4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: 5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at 6) Which of the following statements regarding marketing strategies is FALSE? 7) The marketing mix 8) A firm’s marketing mix decision areas would NOT include: 9) Product is NOT concerned with: 10) When one considers the strategy decisions organized by the four Ps, branding is related to packaging as: 11) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________ 12) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix? 13) A marketing plan is: 14) The main difference between a marketing strategy and a marketing plan is that: 15) Which of the following would probably NOT be in a proposed marketing plan? 16) Marketing strategy planners should recognize that: 17) Good marketing strategy planners know that: 18) Target marketing, in contrast to mass marketing 19) Clustering techniques applied to segmenting markets 20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: 21) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. 22) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions. 23) ________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions. 24) Procedures that develop and analyze new information to help marketing managers make decisions are called: 25) The part of the relevant population that is surveyed by a researcher is called the: 26) One of the major disadvantages of the focus group interview approach is that 27) When focus group interviews are used in marketing, 28) The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men’s clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source? 29) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to: 30) The observing method in marketing research: 31) Market segmentation: 32) Which is the first step in market segmentation? 33) The first step in market segmentation should be: 34) Which of the following is NOT one of the text’s product life cycle stages? 35) Which of the following is a DEMOGRAPHIC segmenting dimension? 36) The produc

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    MKT 421 Final Exam Guide. 57 - 57

    Uploaded by

    teacher.theacestud
    MKT 421 Final Exam Guide. 57/57. Get an A++. MKT 421 Final Exam Guide. 57/57. Get an A++. 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: 4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: 5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at 6) Which of the following statements regarding marketing strategies is FALSE? 7) The marketing mix 8) A firm’s marketing mix decision areas would NOT include: 9) Product is NOT concerned with: 10) When one considers the strategy decisions organized by the four Ps, branding is related to packaging as: 11) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________ 12) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix? 13) A marketing plan is: 14) The main difference between a marketing strategy and a marketing plan is that: 15) Which of the following would probably NOT be in a proposed marketing plan? 16) Marketing strategy planners should recognize that: 17) Good marketing strategy planners know that: 18) Target marketing, in contrast to mass marketing 19) Clustering techniques applied to segmenting markets 20) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: 21) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. 22) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions. 23) ________________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions. 24) Procedures that develop and analyze new information to help marketing managers make decisions are called: 25) The part of the relevant population that is surveyed by a researcher is called the: 26) One of the major disadvantages of the focus group interview approach is that 27) When focus group interviews are used in marketing, 28) The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men’s clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source? 29) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to: 30) The observing method in marketing research: 31) Market segmentation: 32) Which is the first step in market segmentation? 33) The first step in market segmentation should be: 34) Which of the following is NOT one of the text’s product life cycle stages? 35) Which of the following is a DEMOGRAPHIC segmenting dimension? 36) The produc

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