Adobe Analytics (Omniture SiteCatalyst) Parameters Cheat Sheet

by Tom Marianczak (dmpg_tom) via cheatography.com/18888/cs/2047/

Basic Parameters

Custom Params

eCommerce

AQB

Analytics Querystring Begin

c1...cN

sProp1 to sPropN - custom metrics

products

(signifies end of the query

channel

the Channel (or section)

events

List of events (comma separated)

purchaseID

Purchase ID (transaction ID)

h1...h5

Hierarchy variables 1 to 5

state

the STATE of the purchaser

params, always last, always = 1)

l1...l5

List variables 1 to 5

zip

the ZIP of the purchaser

bh

Browser Height (viewport)

v0

campaign variable

cc

Currency Code

bw

Browser Width (viewport)

v1...vN

eVar1 to eVarN - custom

products is a comma delimited list of semi-

dimensions

colon delimited strings! in the format

params, always first, always = 1)

AQE

Analytics Querystring End

(signifies end of the query

Colour depth (in bits)

ce

Content Encoding

fid

The Fallback ID for this

events];[merchandising],[category],[sku2]...etc

Custom Links
pe

custom link type

url of page (inc url parameters)

pev1

full url of link clicked (e.g

gn

paGeName (same as pageName

version)

Page IDentifier (ClickMap only)

pidt

Page IDentifier Type (ClickMap only)

oid

Object IDentifier (ClickMap only)

oidt

Object IDentifier Type (ClickMap only)

Media Parameters

ot

Object Tag name (ClickMap only)

oi

source Index (ClickMap only)

pev2

custom link name

pev3

(see media below)

Java version installed

cooKies enabled?

ndh

Is this originating from a

c.

1st media delimiter

javascript request (1 = yes)

a.

2nd media delimeter

browser Plugins installed

media.

3rd media delimiter

pageName

the PAGENAME (same as gn but

playerName

Name of media Player

length

length of media (seconds)

p_e

type of call (see extra box)

pev3

type of media (e.g. video)

Screen resolution

Timestamp of request (inc

timezone)

ClickMap Parameters
pid

http://www.dmpg.co.uk/who)

long parameter name version)

below)

[category];[sku];[qty];[unit price];[incrementor

user/device

but short parameter name

the Products string (see note

possible pe parameter values

m_s

Media Start

m_i

Media Instance

lnk_o

Other LiNK

lnk_e

Exit LiNK

lnk_d

Download LiNK

jaVascript enabled?

Configuration Params
cdp

Cookie Domain Periods

ns

NameSpace

vmf

3rd party domain being Migrated From

vmt

3rd to 1st party cookie migration key

By Tom Marianczak

Published 9th July, 2014.

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(dmpg_tom)

Last updated 9th July, 2014.

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