Professional Documents
Culture Documents
1. Theaker, Alison. 2001. The Public Relations Handbook, Second edition, Routledge.
LONDON AND NEW YORK
2. Weintraub, Erica Austin, Pinkleton, Bruce E. 2001. Strategic Public Relations
Management
Planning
and
Managing
Effective
Communication
Programs.LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 2001 Mahwah,
New Jersey London
3. Rhetorical and Critical Approaches to Public Relations,Edited by Elizabeth L. Toth
Syracuse University Robert L. Heath University of Houston. LAWRENCE ERLBAUM
ASSOCIATES, PUBLISHERS 1992 Hillsdale, New Jersey Hove and London
16
Field Dynamics and Public Relations Theory: Toward the Management of Multiple
Publics
Jeffrey K. Springston, Department of Communication University of South
AlabamaJoann Keyton, Department of Communication Studies Baylor University
Greg B. Leichty, Department of Communications,University of Louisville
Janet Metzger ,Department of Speech Communication Texas Tech University
Public Relations as Negotiation: An Issue Development Perspective
Gabriel M. Vasquez School of Communication University of Houston
Organizational Identification Strategies and Values
in High Technology Industries: A Rhetorical -- Organizational
Approach to the Analysis of Socialization Processes in
Corporate Discourse
Mina A. Vaughn Speech Communication Department California Polytechnic State University