Kuliah hari pertama “Corporate Strategy”. Prof Arsono.

Resource ada yang tangible dan intangible (misal: image)

Catatan: Menurut Prof Idrus, ada satu lagi resource, yaitu: competency

Image ----> memberikan nilai

Pelajari soal RESOURCE <----- penting!

Corporate: usaha lebih dari satu, ada diversifikasi.

Resources Business
Vision

Goals & Objectives

Organizations

Structure System Processes

Strategy How to direct managerial behavior
- Capacity Bagaimana Kepentingan pemilik bisa
- Opportunity dijalankan oleh pengelola
- Cost - Mis. SOP
- Target

BIG MARKET tidak sama dengan GOOD MARKET

Misal: Jakarta adalah big market, tapi belum tentu good market karena banyaknya persaingan.

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Creating Corporate Value <---- Corporate Vision

Creating Customer Value <---- Strategi manajemen

Konsep ---> Value chain (rantai nilai)

Resourced-Based View ---> Menciptakan kebutuhan, menciptakan sesuatu, inovasi ---> karena
meningkatnya kompetisi

Value Based Strategy ---> Penilaian corporate dari market ---> Teori keagenan (Jensen)

Kuliah hari pertama “Strategic Management” Prof Idrus.

Paradigma Manajemen Stratejik

External
Opportunity
Threats

Enivironment Strategic Performance

E S P

Internal
Strength Resourced Best Practice Fit
Weakness Based View
- Tangible
- Intangible
- Competency

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Tujuan manajemen stratejik adalah mencapai SCA --> Sustainable Competitive Advantage
Apa itu SCA?
http://www.businessdictionary.com/definition/sustainable-competitive-advantage.html
Definisi: Long-term competitive-advantage that is not easily duplicable or surpassable by the
competitors.

http://www.1000ventures.com/business_guide/crosscuttings/sca_main.html

http://www.1000advices.com/guru/strategy_competition_sca_vk.html

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Three Levels of Culture (Schein)

ARTIFACT

Value

Norm

Basic Assumption

Belief

http://www.emeraldinsight.com/fig/2300050107001.png

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Ada 3 level strategi, yaitu level corporate, level business dan level functional.

http://www.1000ventures.com/business_guide/strategy_hierachical_levels.html

Culture = behaviour control.

Organizational Culture = the set of shared values and norms that controls organizational members’
interactions with each other and with people outside the organization.

Values = general criteria, standards, or guiding principles that people use to determine which types of
behaviour, events, situations, and outcomes are desirable or undesirable.

Norms = standards or styles of behaviour that are considered acceptable or typical for a group of
people.

Menurut Schein: Menurut Hatch: