MARSA MAROC

STRATEGY
Competitive Advantages

The notoriety of the MARSA MAROC brand will depend on many factors, and specially the
differentiation strategy that provide a good rank in the Moroccan port sector.
Marsa Maroc has also several advantages which makes it an important player in the field of logistics,
which is precised clearly in major national logistics programs and even in the national ports strategy
spread over 15 years.
With more than 10 billion of tonnes of goods transported in 2010 in all ports of the kingdom, the
maritime transportation sector alone accounts for 80% of world trade exchanged.
It will also deal with different mutations and changes that arise in the maritime sector, such as,
increasing vessel size, the merger of major ocean carriers, etc..
So, today, a lot of pressure is exerted on the ports to suit their capabilities and provide effective
services.
Liberalization of the sector has also allowed to shake the entire national configuration of the port sector,
give birth to other actors, and of course raise the hand of the state and its control on Marsa Maroc.
We can align the competitive advantages of Marsa Maroc in three main areas:

Geographic presence
The know How!
Large Tariff plan.

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We will then explain in details each the parameters recited above.

1- Geographic presence
As we know, Marsa Maroc is present in all the main ports of the kingdom, which is giving a
stage of the monopole. In the same range, Marsa Maroc is taking the benefits of this by
providing boarding and fret services to the economic investor. The location of the ports where
Marsa Maroc is present is giving additional strengths, by its location close to logistics platforms
is an asset to an important degree.
2- The know how !
Know how, act know, for sure you will create the WOW !
Its historical part, its highly skilled human resources, Marsa Morocco has consolidated and
capitalized on its expertise to be among the most successful companies of the Moroccan port
services market. The introduction of the specialized services in the national plan of the port has
been shaped by the construction of specified ports, for example in the great fishing,
hydrocarbon processing and the phosphate products. This has allowed to increase the services
portfolio of Marsa Maroc and contribute to the development of teams skills.
3- Large Tariff Plan
Despite the infrastructure, Marsa Maroc has builded a strong service portfolio, whichs offering a
large scale of service and adaptive tariffs depending on the fret type, products and quantity.
Marsa Maroc is offering also other logistic services like dedicated stock spaces and be in
advance toward the competitors.

References:
1- La stratgie portuaire nationale lhorizon 2030, Ministre de lquipement et des Transports.

2- Marsa Maroc Annual report.

3- Marsa Maroc website.

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