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PROJECT SUMMARY
I.
II.
LOCATION
The business will be located at AIC Gold Tower Garnet Rd. near
Emerald avenue Ortigas center Pasig City. The Reaseachers has
strategically chosen the place because of its accessibility and closer to
its potential target market.
III.
IV.
PROJECT OBJECTIVES
Long-Term Objectives
V.
FEASIBILITY CRITERIA
Market StudyDemand and Supply- Is there a demand for the product? Can the
demand fully meet by the supply? Based on the findings of the
researchers through survey, 88.6% of the respondents will surely use
the service of an events manager and only 11.4% of the respondents
said that they dont need an organizer for their event. Almost all of the
respondents doesnt know any of the event organizer with a rate of
72.4% and only 27.6% respondents know event agencies.
Marketing Program- How to increase the awareness by targeting the
high demand of the customers who seek for an event planner? Eon
events will establish brand awareness by using Integrated Marketing
Communication Phases.
Technical Study
5. Investment Costs
VII. MAJOR
FINDINGS
1.
2.
3.
4.
5.
VIII.
ASSUMPTIONS
Market Feasibility
Technical Feasibility
Financial Feasibility
Socio-Economic Feasibility
Management Feasibility
CONCLUSION
Chapter 2
MARKET STUDY
Introduction:
I.
AND
BUSINESS DESCRIPTION
SUMMARY
OF
THE
The term Eon is derived from the latin word aeon which means lifetime or
eternity. Eon aims create an intricately tailored classic event for our customers
that will surely be remembered for eons.
II.
DEMAND
II. Demand-supply
1. Demand Analysis
A total of 250 respondents took part on the survey conducted by the proponents
of this business. After gathering and recording all the data, it shows that 83.7% of
the respondents belong to the age bracket of 21-29 years old. The result also
shows that 68.6% of the respondents are employed while 31.4% are
unemployed. About 59.8% of the respondents had been organized an event.
Birthday celebration got the highest percentage which is 59.8% while the
wedding got 24.3% of the result. In general, 60.3% of the respondents have
rented a venue for their event. With regards to their monthly income, most of the
respondents belongs to the income/allowance bracket of P25, 000 50,000.
About 88.6% of the respondents are willing to use the service of an events
manager. Also 54.8% of the respondents are willing to spend up to P50, 000 to
hire an event organizer. Among the criteria on organizing an event, Availability
was ranked as the most important criteria followed by the attraction level of the
venues, next is a vast of choice of services, the fourth one is the originality and
the quality of the company is the least important.
III.
SUPPLY
IV.
DEMAND-SUPPLY ANALYSIS
V.
VI.
PRICE STUDY
This chapter summarizes about the certain factors affecting the market
operation of event organizer and impact analysis activities that address the
These Demand Factors can greatly influence the level of impact a planned
special event like wedding and debut:
them purchasing less and impacting on demand for products and services.
As supply chains become more global, variable economic conditions
continue to have a greater impact on the effective management of supply
chains. It can often be difficult to address factors resulting in reduced
demand, however, you can use marketing, competitive pricing and product
diversification to maximize your profit making potential during difficult
times.
the control of organization like phenomenal tragedy that can further down
the supply chain. For example, a factory that supplies raw materials to a
manufacturing plant is badly damaged in a fire and is unable to operate for
two weeks. The manufacturing firm that relies totally on their supplier has
no contingency plan in place and as a result, they have to close for two
weeks. As a manager at a retail store, you run out of products to sell, are
unable to replenish your inventory and your sales are badly affected.
experience of personnel and equipment available to plan and conduct dayof-event travel management operations. Besides the size of a planned
special event, the level of required resources depend on time/place of
occurrence, other planned special events, and equipment status.
Age
Freque
ncy
Percent
age
21-29
208
83.20%
30-39
29
11.60%
40-49
12
4.80%
50-59
0.40%
250
100.00
%
Grand Total
1.
250 respondents, 208 (83%) are on the age bracket of 21-29, 29 (12%) are on
the 30-39 age bracket, 12 (5%) are 40-49, and only 1 (0.40%) belong to the age
bracket of 50-59.
Majority of the respondents surveyed belong to the age
group of 21-29 with a rate of 83% while only 0.40% of the respondents surveyed
belong to the age group of 50-59.
Sex
Frequenc
y
Percentag
e
Female
141
56.40%
Male
109
43.60%
Grand Total
250
100.00%
Freque
Percent
ncy
Employed
age
182
72.80%
Unemployed
68
27.20%
Grand Total
250
100.00
%
The above table shows that out of 250%, 182 (72%) are
employed and only 68 (28%) are unemployed.
This shows that the majority of the respondents with a rate of
72% are employed and only 28% are unemployed.
Percentage and Frequency Distribution According to Salary
Freque
ncy
Percent
age
15 000 below
86
47.25%
15 001 - 25 000
68
37.36%
25 001 - 35 000
15
8.24%
35 001 - 45 000
3.85%
3.30%
182
100.00
%
Grand Total
Freque
ncy
Percent
age
No
103
41.20%
Yes
147
58.80%
Grand Total
250
100.00
%
VIII.
MARKETING PROGRAM
1. Introduction
2. General Business Condition
3. Competitive Conditions
4. Market Research Results
5. Sales and Distributions Plan
6. Advertising and Sales Promotions
7. Product Formulation
8. Packaging
9. Legal Clearance
10. Raw Material Procurement
11. Budget Summary
12. Profitability (Net Income Targets)
Chapter 3
TECHNICAL STUDY
CHAPTER III
TECHNICAL STUDY
The technical aspects discuss all about the event
services (packages and themes) offered by Eon Events. The proponents
also studied the cost of equipment and appliances, utilities and start-up
supplies.
The Eon Events technical study has the following
objectives.
A.
PRODUCT/SERVICE DESCRIPTION
B.
MANUFACTURING PROCESS
C.
D.
Business Location
Eon Events will be located at
1.
The Market
2.
3.
Accessibility
4.
Store Layout
FStore Improvement
F.
G. UTILITIES
H. WASTE DISPOSAL
I.
PRODUCTION COST
1. Direct Materials
2. Direct Labor
3. Manufacturing Overhead
J.
APPENDICES
1. Plant Layout/Equipment
2. Equipment Listing And Cost
3. Utilities Calculation
4. Plant Facilities Breakdown Cost
5. Projected Cost of Production
Chapter 4
FINANCIAL STUDY REPORT
I.
III.
IV.
FINANCIAL STATEMENTS
V.
FINANCIAL ANALYSIS
VI.
DECISION CRITERION
VII.
SENSITIVITY ANALYSIS
VIII.
Chapter 5
SOCIO-ECONOMIC STUDY
Chapter 6
ORGANIZATION AND MANAGEMENT STUDY
I.
IV.
BASIC CONSIDERATIONS
II.
FORMS OF OWNERSHIP
III.
ORGANIZATIONAL CHART
V.
SCHEDULE.
Chapter 7
ENVIRONMENTAL IMPACT STUDY
Chapter 8
RECOMMENDATION
PROJECT