I.

INTRODUCTION
As we all know economics refers to the production

and

consumption,

both

part

of

human

activities.

Literally, the essential of economics is how the limited

resources are allocated for the unlimited needs and wants
of mankind. In some way economics is quite related to
business, due to the fact that business helps the economy
of

every

country.

According

to

Wikipedia

Business

involves manufacturer, retailer, seller, and buyer mostly

in

stores

and

markets

were

goods

are

sold

by

the

costumers and consume it at their own home and satisfy

their wants.
However, not all markets are the same, there are
markets provides clothes, there are markets that sells
food and provide our basic needs in commodities and there
are markets that sells supplies for home; In short, there
are different types of markets that can provide a certain
need and want. As a fact one of the basic need of humans
are

foods,

foods

that

can

be

eaten

and

provides

nutrients. Foods are classified as raw and cooked that

can be bought in public market. Public market typically
composed

of

meat,

poultry,

fish,

dairy,

vegetables,

fruits,

and

some

canned

goods

and

processed

foods.

https://en.wikipedia.org/wiki/Market_(place)
In Philippines palengke is the Filipino context of
the word public market.

It is derived from the Spanish

root word Palenque literally means a cluster of stalls

as

pathway

for

buying

goods.

Palengke

is

usually

composed of arranged stalls under a shared roof. Palengke

provides

basic

commodities

poultry,

dairy

of

people
to

ranging

from

livestock.

(http://www.urbanfoodstories.com/#!san-diego-ca/crkn)

However, the fact that palengke was far from

remoted areas like barios and barangays.

Talipapa are

known as the temporary market from those remoted areas.

Talipapa is like a small stallin palengke which offers
limited

range

of

commodities

from

meat

poultry

farm,

vegetables and fruits that can be purchased at different

at different price. As the trend changed, you can see
products like coffee, canned goods, instant noodles and
MSGs on the talipapa due to the competitiveness of the
vendors.

(http://www.businessmirror.com.ph/do-you-still-

shop-in-a-palengke-7-of-10-pinoys-dont/)

The researcher is interested in conducting this

research about the different strategies used by the talipapa
business owners as a way for convincing their costumer to
buy their product.

OBJECTIVES OF THE STUDY

The
The
The
The
The

Good qualities of businessman.

Applied sanitation practices.
Selling techniques.
Ways of displaying goods.
Aesthetic appeal of the store.

SIGNIFICANCE OF THE STUDY

The study is about the Talipapa Business existing in
the country that serves the need of the society. The study
done

by

the

researcher

benefited

specicific

groups

individuals. They are the following:

Business Owners because this will help them to be more
knowledgeable

about

the

proper

way

of

treating

their

customers and knowing that each strategy is a great help to

gain

more

customers.

And

that

their

experience

and

challenges will serve as their motivation to strive harder.

Community will also benefit in this research by
knowing that the products in the talipapa were being taking
care of. The rent of the store and the tax of the owner will
be

one

of

the

community

funds

in

addressing

various

community expenses.
Customers will also benefit in this research in a way
that they will become aware of the things that the sellers
3

does in order to sell their product. By that, they can now

decide to whom they want to buy products that they need.
Furthermore, the future researchers can use this study
as basis and source of information in regards with related
studies

concerning

the

strategies,

experiences

and

challenges of the vegetable vendor whether in market or in

the street.
SCOPE AND LIMITATIONS
This study only includes the observation among the
Talipapa

business

owners.

It

covers

the

profile

of

the

respondents and their strategies, experiences, practices and

challenges.
DEFINITION OF TERMS
The

terms

used

in

this

research

are

defined

Aesthetic these refers to the beauty.

Business - refers to the activity of

making,

operationally.

buying, or selling goods or providing services in

exchange for money.

Commodities is something

sold.
Customers

services from the business.

Goods - refer to products.
Owner - the one who owns the business.
Price - refers to the amount of money given or set
as

are

consideration

the

for

that

people

the

is

who

sale

bought

buy

of

goods

and
or

specified

thing.
4

Quality

person.
Sanitation

cleanliness of the place.

Staffs - are the group of people who work for a

business.
Talipapa a temporary market for remote areas.
Vendor the one who sell product especially on

refers

to

these

the

characteristics

refers

to

the

of

level

a
of

street.

CONCEPTUAL FRAMEWORK
The
synopsis

conceptual
of

the

framework

good

of

qualities

this
of

study

shows

businessman,

the

applied

sanitation practices, selling techniques, ways of displaying

goods and aesthetic appeal of the store.
This framework also shows the different findings of the
researcher based on the strategies used by the talipapa
business owner and the conclusion and recommendation for
each finding.

VEGETABLE
Talipapa
Business
VENDORSvv
Owner

Qualities of
businessman

Sanitation
Practices

Aesthetic
appeal of store

Selling
techniques

Style of
displaying
5

FINDINGS
FINDINGS
FINDINGS
FINDINGS
FINDINGS
FINDINGS:
1. The vendors
are competitive
2. The owners
CONCLUSIONS
CONCLUSIONS
CONCLUSIONS
CONCLUSIONS CONCLUSIONS
are
knowledgeable
on what they are
doing
RECOMMENDATIONS
RECOMMENDATIONS
RECOMMENDATIONS
RECOMMENDATIONS RECOMMENDATIONS
3. The owners
are very
resourceful.
4. They are
friendly to the
customers
5. They are
compassionate.
6. They are open
minded to any
suggestions.
VEGETABLE
Talipapa
Qualities of
Selling
7. They are
Business
businessman
techniques
emotionally
VENDORSvv
Owner
stable.
8. Talipapa
Business owner
Style of
Aesthetic
Sanitation
displaying
try new things
Practices
appeal of store
and new ideas
9. They can
easily solved
their problems
CONCLUSIONS:
10. They can
1. The owners are competitive,
manage their
knowledgeable, and innovative.
business.
2. They are very compassionate.
3. They are open-minded to any
suggestions gave by customers.
4. They can easily solve the problems that
they encountered.
5. They can manage their business well.
6

FINDINGS:
1. The store is
clean.
2. They always
wear neat clothes.
3. They sure that
they are
presentable to
customers.
4. They wash the
utensils after using
it.
5. They avoid
pest. of
Qualities
6. They avoid
businessman
insects.
7. They remove
trash.
8. They always
wash their hands.
9. They are sure
that products are
free from dirt.
10. They are sure
that the products
are free from bad
odor.

RECOMMENDATIONS:
1. Make sure that you treat your costumer
well.
2. be friendly to your staffs.
3. Always come on time.
4. Always give your effort on your
business.
5. Never lose hope.
6. Give your staffs free time to
unwind.
VEGETABLE
Talipapa
Business
VENDORSvv
Owner

Sanitation
Practices

Aesthetic
appeal of store

Selling
techniques

Style of
displaying

CONCLUSIONS:
1. The store is clean.
2. The owners / vendors wear neat clothes.
3. They remove trash.
4. They wash utensils after using it.
5. They avoid bad odors.

RECOMMENDATIONS:
1. Continue to be presentable at your
costumers.
2. Always wash your hands.
3. Maintain the cleanliness of your
store.

FINDINGS:
1. Store is well
ventilated.
2. Owners put
decoration.
3.They post
signage.
4. They post
business permit.
5. They post
store of
Qualities
rule and regulation.
businessman
6. They have
lightings.
7. They have a
water supply.
8. The owner sure
that the store is
pleasant to
customers.
9. They replace
damage signage.
10. They remove
unnecessary stuffs.

VEGETABLE
Talipapa
Business
VENDORSvv
Owner

Sanitation
Practices

Aesthetic
appeal of store

Selling
techniques

Style of
displaying

CONCLUSIONS:
1. The store is well ventilated.
2. They post signage, business permit,
and stores rules and regulation.
3. They have lightings and water supply.
4. They replace and remove unnecessary
stuffs.
5. They make sure that the store is
pleasant to the customers.
8

RECOMMENDATIONS:
1. Owners should remove old and
FINDINGS:
1. The vendor / owner maintain unnecessary stuffs.
the fresh looks of products.
2. Try to expand your store size.
2. They place product at the
ground.
3. They restock displays.
4. They display product with care.
Qualities of
businessman
5. They put fabric before product.

VEGETABLE
Talipapa
Business
VENDORSvv
Owner

Selling
techniques

6. They use transparent containers.

7. They separate vegetables from
meat.

Sanitation
Practices

Aesthetic
appeal of store

Style of
displaying

8. Vendors remove damage parts

of vegetables.
9. They display according to
which is the most bought.
10. They arrange product by bulk.

CONCLUSIONS
1. Owners maintain the fresh looks of the
products.
2. They restock their displays.
3. They separate the meat and vegetable.
4. They remove damage parts of the products.
5.They usually displays the most frequently
bought products..

RECOMMENDATIONS:
1. Make displays as attractive as possible.
2. Always use plastic bags or other
containers.
FINDINGS:
1. Vendors sell at the low
price.
2. They sell by fixed price.
3. They sell by bundle/ bulk.
VEGETABLE
Talipapa
Business
VENDORSvv
Owner

4. They sell by weight.

Qualities of
businessman
5. They sell by piece.
6. Vendors do not have good
convincing skills.

Aesthetic
appeal of store

Sanitation
Practices

Selling
techniques

Style of
displaying

7. They let their customer

inspect before buying.
8. They put discounts.
9. They are fast serving.
10. They sell according to
SRP.
11. They greet customers.

1.
2.
3.
4.
5.

CONCLUSIONS:
Vendors sells by piece, bulk, and
weight.
They put discounts.
They let the customer inspect
before buying.
They sell based on suggested retail
price.
They dont have enough skills in
convincing customers.

10

RECOMMENDATIONS:
1. Vendors / owners should improve
their communication skills.
2. They must be wise and attentive in
serving the customers

II. METHODOLOGY
This study presents the method of the study or the
research design, the instrument used and the statistical
treatment of the data gathered.
RESEARCH METHOD
This research used the qualitative research method
through case study using purposive sampling. As a means of
confirming and strengthening the collected data, aside from
the questionnaire, the researcher also conducted interview,
observation and focus question with the respondents.
Qualitative research is designed to reveal a target
audiences range of behavior and the perceptions that drive
it with reference to specific topics or issues. It uses indepth studies of small groups of people to guide and support
the construction of hypotheses. The results of qualitative

11

research

are

descriptive

rather

than

predictive.

(http://www.qrca.org/?page=whatisqualresearch)

Case Study is a form of qualitative descriptive

research that is used to look at individuals, a small group
of participants, or a group as a whole. Researchers collect
data

about

participants

using

direct

observations,

interviews, protocols, tests, examinations of records, and

collections

of

writing

samples.

(writing.colostate.edu/guides/guide.cfm?guideid=6)
Purposive sampling is when the researcher chooses
specific people to use for a particular study or research
project. (www.enkivillage.com/purposive-sampling.html)
RESPONDENTS
The subjects for this study are the talipapa business
owner

usually

vendors

in

Cabanatuan

city.

Were

10

respondents are selected based on the following criteria:

The talipapa store has clear surroundings.

The store owners have a nice approach to customers.
Pleasant looks were possessed by the vendor.
The talipapa store owner / vendor helps the customer to

choose the products.

The owners and vendor provides information and advice
to customers.

STUDY LOCALE
This research was conducted in Congressional District
III,

Nueva

Ecija

particularly

in

Cabanatuan

located

at

Barangay where talipapas can be seen.

12

INSTRUMENT OF GATHERING DATA

Questionnaire.
statistically
individuals.

useful

A set of questions for obtaining

or

personal

(Merriam-Webster)

This

information
data

is

from

collected,

processed and evaluated based on the need of the researcher.

There were one hundred (100) questions prepared for
the respondents.
Observation. Is a systematic data collection approach.
Researchers use all of their senses to examine people in
natural

settings

or

naturally

occurring

situations.

(www.qualres.org/HomeObse-3954.html)
Interview. Are particularly useful for getting the
story behind a participants experiences. The interviewer
can pursue in-depth information around the topic. Interviews
may

be

useful

as

follow-up

to

certain

respondents

to

questionnaires, e.g. to further investigate their responses.

(McNamara,1999)
Focal

Group

Discussion.

In

market

research

group

discussion, respondents unknown to each other are brought

together, in a particular neutral location, for specific
purpose of discussing an issue, or responding to ideas or
materials, of interest to the client of the research. (AQR,
2013-14).

DATA COLLECTION AND DATA ANALYSIS

In gathering data, the researcher asked permission to
vegetable vendor before distributing the questionnaire. The
researcher personally administered the questionnaires; she
13

gave

instructions

and

explanations

during

the

administration.
STATISTICAL TREATMENT
The data collected were processed using the following
statistical tools: frequency and percentage; and weighted
mean.
The following formula will be used to extract the
percentage of frequencies responses.
PERCENTAGE:
P =

F
N

x 100%

Where:
P= Percentage
F= Frequency
N= Total number of respondents
100% = Constant multiplier
WEIGHTED MEAN:
WM =

TWF
N

Where:
WM= Weighted Mean
TWF= Total Weighted Frequency
N= Total number of the respondents
14

The degree of responses of the respondents were guided

using the following descriptions.
5- Strongly Agree
4- Agree
3- Moderately Agree
2- Disagree
1- Strongly Disagree
The calculated weighted mean were given the following
verbal interpretation.
Range of Responses
4.20 5.00
3.40 4.19
2.60 3.39
1.80 2.59
1.00 1.79

Verbal Interpretation
Strongly Agree
Agree
Moderately Agree
Disagree
Strongly Disagree

Likert Scale:
5 SA
4 A
3- MA
2- DA
1 - SDA

15

III. RESULTS AND FINDINGS

This chapter presented the analysis and interprets the
data gathered from the respondents.
TABLE 1. QUALITIES OF BUSINESSMAN
Statements

TWF

WF

VI

0
about 5

0
5

6
0

3
0

1
0

25
45

2.5

DA

4.5

SA

my business.
3. I am well dedicated to my 0

34

3.4

business.
4. I treat my staffs well.

24

2.4

DA

25

2.5

DA

42

4.2

SA

48

4.8

SA

28

2.8

MA

43

4.3

SA

1. I am competitive.
2. I am knowledgeable

5. I am resourceful.
6. I am compassionate.
7.

am

friendly

customer.
8. I am open-minded
suggestion.
9. I accept
my customer.
10.
I
find

to
to

criticisms
myself

my
any
from

as

a
16

friendly competitor.
11.
I
try
new

45

4.5

SA

35

3.5

46

4.6

SA

43

4.3

SA

12

1.2

SDA

43

4.3

SA

25

2.5

DA

13

1.3

SDA

2
effectively.
19. I am confident enough to
2
make decisions.

31

3.1

MA

33

3.3

MA

48

4.8

SA

products and ideas.

12.
I
keep
calm
chaotic situation.
13. I can easily
problems.
14. I manage

my

things,
at

any

solve

my

business

well.
15. I came on time.
16. I let my staffs to unwind
when theres a free time.
17. I am well disciplined.
18.

20.

manage

am

willing

my

to

time

take
6

extra hour for my business.

There were a total of nine (9) statements which were

answered by the respondents that are verbally interpreted as
Strongly Agree. The statement no.2 I am knowledgeable about
my

business.

Statement

no.

am

compassionate.

Statement no. 7 I am friendly to my customer. Statement

no.9 I accept criticisms from my customer. Statement no.
10 I find myself as a friendly competitor. Statement no.
12 I keep calm at any chaotic situation. Statement no. 13
I can easily solve my problems. Statement no.15 I came on
time. And statement no.20 I am willing to take extra hour
for my business.
There were a total of two (2) statements which were
answered by the respondents that are verbally interpreted as
17

Agree.

The

statements

are:

Statement

no.

am

well

dedicated to my business. And Statement no.11 I try new

things, products and ideas.
There were a total of three (3) statements which were
answered by the respondents that are verbally interpreted as
Moderately Agree. The statements are: Statement no. 8 I am
open-minded to any suggestion. Statement no.18 I manage
my time effectively. And statement no. 19 "I am confident
enough to make decisions.
There were a total of four (4) statements which were
answered by the respondents that are verbally interpreted as
Disagree.

The

statements

are:

Statement

no.1

am

competitive. Statement no. 4 I treat my staffs well.

Statement no. 5 I am resourceful. And statement no. 16 I
let my staffs to unwind when theres a free time.
There were a total of two (2) statements which were
answered by the respondents that are verbally interpreted as
Strongly Disagree. The statements are: statement no. 14 I
manage my business well. And statement no. 17 I am well
disciplined.
Majority of the respondents answered strongly agree.
This means that the owners possess a good quality in keeping
up a business.
TABLE 2. SANITATION PRACTICES
Statements
1. I clean the store.
2. I wear apron.

5
6
7

4
3
1

3
1
2

2
0
0

1
0
0

TWF
45

WF
4.

VI
SA

45

5
4.

SA

5
18

3. I wear hairnet.
4.

always

wear

make

sure

that

37

3.

A
SDA

neat 0

16

7
1.

40

6
4.

36

0
3.

A
SA
A

clothes.
5. I cut my nails.
6.

am 3

presentable to my customers.
7. I always have a hand 6

45

6
4.

towel.
8.
I

41

5
4.

am

products

sure
are

that
free

my 5
from

insects.
9. I avoid pest at my store.

1
2

38

3.

8
10.

My

products

are

free

from dust.

26

2.

MA

6
11. I remove the trash.
2

35

3.

5
12.

My

products

are

free

from dirt.

36

3.

6
13. I wash the knives after
using it.

45

4.

SA

5
14.

wash

the

chopping

board after using it.

31

3.

MA

1
15. I wash my hands.
2

37

3.

7
16.

maintain

at my store.

cleanliness
3

36

3.

6
19

17.

packaging

use

different

from

different 7

46

4.

commodities.
18. I sweep the floor.

SA

6
6

44

4.

SA

4
19. I pick up trash.
1

30

3.

MA

0
20.

My

store

is

free

from

odor.

40

4.

0
There were a total of six (6) statements which were
answered by the respondents that are verbally interpreted as
Strongly Agree. The statements are: statement no. 1 I clean
the store. Statement no. 2 I wear apron. Statement no. 7
I always have a hand towel. Statement no. 13 I wash the
knives after using it. Statement no. 17 I use different
packaging from different commodities. And statement no. 18
I sweep the floor.
There were a total of ten (10) statements which were
answered by the respondents that are verbally interpreted as
Agree.

The

statements

are:

statement

no.

wear

hairnet.. Statement no. 5 I cut my nails. Statement no. 6

I

make

sure

that

am

presentable

to

my

customers.

Statement no 8 I am sure that my products are free from

insects.

Statement

no.

avoid

pest

at

my

store.

Statement no. 11 I remove the trash. Statement no. 12 My

products are free from dirt. Statement no. 15 I wash my
hands.

Statement

no.

16

maintain

cleanliness

at

my

store. And statement no. 20 My store is free from odor..

20

There were a total of three (3) statements which were

answered by the respondents that are verbally interpreted as
Moderately Agree. The statements are: Statement no. 10 My
products are free from dust. Statement no. 14 I wash the
chopping board after using it. And statement no. 19 I pick
up trash.
There is a total of one (1) statement which was
answered by the respondents that are verbally interpreted as
Strongly

Disagree.

The

statement

is

statement

no.

always wear neat clothes.

Majority of the vendors answered Agree which means
that they practice proper sanitation above but not always.
Majority of the vendors are preferred to be clean. They
sweep the floor, they pick up trash, and they avoid dust,
bad odors, insects and pests. However, vendors didnt wear
neat

clothes,

because

once

they

open

the

store,

they

wouldnt change what they have worn.

TABLE 3. AESTHETIC APPEAL OF THE STORE
Statements
1.
My
store

5
well 1

4
1

3
4

2
2

1
2

TWF
27

WF
2.

VI
MA

ventilated.
2. I use to paint the walls 3

30

7
3.

MA
SA

is

of my store.
3. I put decoration.

44

0
4.

4. Floors are cuttered.

28

4
2.

MA

20

8
2.

DA
A
SA

5.

put

the back.
6.
I

empty
post

baskets

at 0

attractive 4

signage.
7. I post business license.

40

0
4.

45

0
4.

21

5
8.

post

the

store

regulation.

24

2.

DA

4
9. I have a trash can.
0

20

2.

DA

0
10. I have a trash bag.
0

26

2.

MA

6
11.

post

alcohol

advertisement.

12

1.

SDA

2
12.

post

tabaco

advertisement.

21

2.

DA

1
13. My store have lightings.
1

31

3.

MA

1
14.

replace

damage

signs

with the new ones.

15.

remove

unnecessary 0

stuffs.
16.
I

remove

unnecessary

2
0

3
0

2
1

1
9

32

3.

MA

11

2
1.

SDA

signs.

21

2.

DA

1
17. I have water supply.
6

44

4.

SA

4
18. I repaint my store when
needed.

42

4.

SA

2
19. I put doormats.
4

39

3.

A
22

9
20. My store is pleasant to
customers.

34

3.

4
There were a total of four (4) statements which were
answered by the respondents that are verbally interpreted as
Strongly Agree. The statements are: statement no. 3 I put
decoration.

Statement

no.

post

business

license.

Statement no. 17 I have water supply. And statement no. 18

I repaint my store when needed.
There were a total of three (3) statements which were
answered by the respondents that are verbally interpreted as
Agree.

The

statements

are:

statement

no.

post

attractive signage. Statement no. 19 I put doormats. And

statement no. 20 My store is pleasant to customers.
There were a total of six (6) statements which were
answered by the respondents that are verbally interpreted as
Moderately Agree. The statements are: statement no. 1 My
store is well ventilated. Statement no. 2 I use to paint
the

walls

of

my

store.

Statement

no.

Floors

are

cuttered. Statement no. 10 I have a trash bag. Statement

no. 13 My store have lightings. And statement no. 14 I
replace damage signs with the new ones.
There were a total of five (5) statements which were
answered by the respondents that are verbally interpreted as
Disagree. The statements are: statement no. 5 I put empty
baskets at the back. Statement no. 8 I post the store
regulation. Statement no. 9 I have a trash can. Statement
no. 12 I post tabaco advertisement. And statement no. 16
I remove unnecessary signs.
23

There were a total of two (2) statements which were

answered by the respondents that are verbally interpreted as
Strongly Disagree. The statements are: statement no. 11 I
post alcohol advertisement. And statement no. 15 I remove
unnecessary stuffs.
Majority of the respondents answered moderately agree
in which they have ventilation, they paint the walls, and
they put trash bags. They also put attractive signage, and
business license, they also have a water supply. However,
the owners didnt post alcohol and tabaco advertisement and
remove unnecessary signs and stuffs though it may infer that
the store is quite messy it can assure to you that the store
is well ventilated and clean.
TABLE 4. STYLE OF DISPLAYING PRODUCTS
Statements

TW

WF

VI

1. I maintain the fresh look 0

F
21

2.

DA

20

1
2.

DA

of my product.
2. I place the

newer

behind the old ones.

3. I place product

item 0

0
at

the

ground.

26

2.

MA

6
4. I restock my products.
2

26

2.

MA

6
5.

display

products

with

care.

40

4.

0
6. I place where can be seen
by the customer.

37

3.

7
24

7.

put

fabrics

before

displays.

36

3.

6
8.

show

price

of

the

product.

30

3.

MA

0
9. I place according to size.
2

36

3.

6
10.

use

transparent

containers.

32

3.

MA

2
11. I separate vegetables and
fruits.

37

3.

7
12.

make

my

signs

attractive.

23

2.

DA

3
13.

place

product

where

customer can reach it.

36

3.

6
14. I remove the damage parts
of vegetables.

35

3.

5
15. I change the positions of
my displays.

41

4.

1
16.

display

according

to

shape.

27

2.

MA

7
17. I display rare products.
2

23

2.

DA

18. I display the frequently

bought product.

33

3.

MA
25

19.

put

plastic

bags

on

each side of the container.

24

2.

DA

4
20.

arrange

products

by

bulk.

37

3.

7
There were a total of nine (9) statements which were
answered by the respondents that are verbally interpreted as
Agree.

The

statements

are:

Statement

no.

display

products with care. Statement no. 6 I place where can be

seen by the customer. Statement no. 7 I am able to pay the
rent . Statement no. 9 I put fabrics before displays.
Statement

no.

11

separate

vegetables

and

fruits.

Statement no. 13 I place product where customer can reach

it.

Statement

no.

14

remove

the

damage

parts

of

vegetables. Statement no. 15 I change the positions of my

displays.

And

statement

no.

20

arrange

products

by

bulk.
There were a total of six (6) statements which were
answered by the respondents that are verbally interpreted as
Moderately Agree. The statements are: statement no. 3 I
place product at the ground. Statement no. 4 I restock my
products. Statement no. 8 I show price of the product.
Statement no. 10 I use transparent containers. Statement
no. 16 I display according to shape. And statement no. 18
I display the frequently bought product.
There were a total of five (5) statements which were
answered by the respondents that are verbally interpreted as
26

Disagree. The statements are: statement no. 1 I maintain

the fresh look. Statement no. 2 I place the newer item
behind the old ones. Statement no. 12 I make my signs
attractive. Statement no. 17 I display rare products. And
statement no. 19 I put plastic bags on each side of the
container.
Majority of the respondents answered agree on the
statements in which they able to make the displays looks
good but not attractive. They dont usually change their
display. Vendors sometimes dont remove the damage parts of
vegetables. Also, they dont make their displays attractive
to costumers.
TABLE 5. SELLING TECHNIQUES
Statements

TW

WF

VI

1. I sell at low price.

F
29

2.

MA

9
2. I sell by fixed price.
1

26

2.

MA

6
3. I sell by piece.

4. I sell by weight.

46

4.

SA

33

6
3.

MA

3
5. I sell by bulk.
1

26

2.

MA

6
6. I used sales talks.
5

43

4.

SA

3
7.

used

high

quality
27

products.

28

2.

MA

8
8. I let my customer inspect
my product before buying it.

28

2.

MA

8
9. I put discounts.
2

35

3.

5
10.

made

awesome

packaging.

35

3.

5
11. I greet my customers.
4

39

3.

9
12.

welcome

my

new

customers.

26

2.

MA

6
13. I am fast serving at my
customers.

35

3.

5
14.

treat

all

my

customers.

31

3.

MA

1
15.

smiled

at

my

customers.

37

3.

7
16. I am wise.
3

39

3.

9
17. I put promos.
1
18. I sell new products.

2
0

4
1

2
7

1
2

30

3.

MA

19

0
1.

DA

9
19.

sell

products
28

according
to
retail price.

suggested 3

35

3.

20. I use tactics to attract

new customers.
2

33

3.

MA

3
There were a total of two (2) statements which were
answered by the respondents that are verbally interpreted as
Strongly Agree. The statements are: statement no. 3 I sell
by piece. And statement no. 6 I used sales talks.
There were a total of seven (7) statements which were
answered by the respondents that are verbally interpreted as
Agree.

The

discounts.

statements
Statement

no

are:
10

statement
I

made

no.

awesome

put

packaging.

Statement no. 11 I greet my customers. Statement no. 13 I

am fast serving at my customers. Statement no. 15 I smiled
at

my

customers.

Statement

no.

16

am

wise.

And

statement no. 19 I sell products according to suggested

retail price.
There were a total of ten (10) statements which were
answered by the respondents that are verbally interpreted as
Moderately Agree. The statements are: statement no.1 I sell
at low price. Statement no. 2 I sell by fixed price.
Statement no. 4 I sell by weight. Statement no. 5 I sell
by bulk. statement no. 7 I used high quality products.
Statement no. 8 I let my customer inspect my product before
buying it. Statement no. 12 I welcome my new customers.
Statement no. 14 I treat all my customers. Statement no.
17 I put promos. And statement no. 20 I use tactics to
attract new customers.

29

There is a total of one (1) statement which was

answered by the respondents that are verbally interpreted as
Disagree. The statement is statement no. 18 I sell new
products.
Majority of the respondents answered moderately agree
on the statements about their selling techniques. The owner
lacks on the innovativeness, promotions and tactics. Owners
and vendors have good convincing skills and very friendly to
customers they preferred to sell products by piece. They are
willing to be friendly at any customers.

Age
0.35%
0.30%
0.25%
0.20%
0.15%
0.10%
0.05%
0.00%

Age

Figure no. 1

Age of the Respondents

Figure no.1 shows that majority of the respondents

are adult. There are typically age ranges from 51-56 years
old. Their age is enough to own a business. They can managed
their money, and time properly. However, there are also a
respondent aged 19 this means that even if the respondent is
still on their teenage period, they capable of managing a
business.
30

Status
1.00%
0.80%
Status

0.60%
0.40%
0.20%
0.00%

Married

Single

Figure no.2 Status of the Respondents

Bar graph shows that majority of the respondents are

married,

because

in

Figure

no.

1.

Majority

of

the

respondents are aged 51-56. This shows that the great number
of the respondents who owns talipapa business were already a
family man.

Gender
1.00%
0.80%

Gender

0.60%
0.40%
0.20%
0.00%

Female

Male

Figure no. 3 Gender of the Respondents

The above table showed the distribution of respondents

according

to

their

gender.

Most

of

the

respondents

are

female however, it can be seen that there were also a male

31

respondents. It shows that there is gender equality when it

comes owning a talipapa business.
PRESENTATION OF THE CASES
Case A
My first respondent is Mrs. Marlina Floresca, she is a
resident

of

Barangay

Camp

Tinio,

Cabanatuan

City,

Nueva

Ecija. She is 63 years old, she has 6 children. One (4)

girls and two (2) boys, her husband is a former jeepney
driver.
Mrs. Marlina Floresca has a capital of ten thousand
(15,000) pesos and her income is five thousand (5,000) pesos
She chose to sell vegetables in Camp Tinio because for her,
there are many possible buyers who cannot go the market
everyday. She has been in this business for about 20 years.
She chose to be

talipapa business owner because according

to her, by being a owner she dont need to buy to a market

for

their

needs

because

of

her

stocks.

Her

income

can

sustain her family needs because her family is just simple.

They dont eat expensive foods. Her business operates from 5
a.m. to 3 p.m. She doesnt borrow a capital when putting up
this business because according to her, she has savings
which she used to put up this business. She mind competition
and sell in the suggested price. She show equal treatment to
her customers by selling vegetables in the first come first
serve basis. Her price depends upon the price of the public
market.

She

helpful

in

sells
terms

because
of

lessen

she
the

finds

that

family

that

is

consumption.

very
She

restock the unsold items by replacing it.

32

When asked what she did to overcome the challenges she

encountered, she said she just use that challenges as her
foundation to strive harder. By being a talipapa owner, she
feels like she help the community. She also said to other
aspiring vendor, that they should keep selling commodities,
because in this way, they can help the producers.
The storeis clean but the store has many vegetable
displayed thats why some vegetable is being unseen.
Case B
The respondent is Mr. Rex Sabado, he is 51 years old,
a resident of Barangay Camp Tinio, Cabanatuan city, Nueva
Ecija. He has

one and only child. His wife is helping him

in their business.
Mr. Rex has a capital of 10,000 pesos. He has an
income of 3,000 pesos. He does not have a supplier. He chose
this location because it is near a highway. He has been in
this business for 8 years. He chose to be a business owner
because for him, being a business owner is an easy job; you
just have to be kind and generous to your customers. His
income can sustain his family needs because he budget her
income and she practice thriftiness. Her store opens at 7:30
a.m. and close at 7:45 p.m. he has this strategy of treating
her

customers

conversation

as

with

her

own

them.

He

friends,
doesnt

she

always

borrow

start

capital

when

putting up this business, according to him; he and his wife

have a small amount of money enough to open this business.
He gives a friendly competition. He show equal treatment by
just

treating

her

customer

fairly,

even

though

he

have

customers who are rich, he treat them as how he treat him

33

average customers. He doesnt mind the shoplifters but he

prays them to God. His price depends upon the season. He
decided to sell vegetable because vegetable and meat are one
of mans daily needs. He restocks the unsold products.
He said that even though he feels an urge to quit
because of the challenges before, he just thinks of his
family because they are the reason why she decided to own a
talipapa business. He is always happy being an owner and a
vendor. He also said to other aspiring vegetable vendor that
they should have time management and have a proper money
handling.
His stores strength is that it has a large number of
buyers; he was referred to them by her patron. The stores
weakness is that because of the large number of buyers he
encountered shop lifters.
Case C
The respondent is Mrs. Rosaalie Cantabello, 35 years
old, a resident of Barangay Mayapyap Norte, Cabanatuan city,
Nueva Ecija. She have 3 children, all are girls. Her husband
is a tricycle driver.
She has a capital of 190,000 and an income of 5,000 a
day. She has a supplier. Her supplier is her neighbors who
happens to be a dealer. She chose this location because it
is accessible to transportation and to people. She has been
in this business for 2 years. She chose to be a talipapa
owner because she loves selling. Her income can sustain her
family

needs

because

1,000

is

enough

for

their

daily

expenses. Her business operates from 7 a.m. to 6:30 p.m. She

uses her charisma as a strategy. She doesnt borrow capital
34

from moneylenders when putting up this business. She was

able

to

handle

competition

because

she

has

her

own

strategies in selling. She shows equal treatment to her

customers by not showing VIP treatment, rich, average, or
poor, she treats her customers as her friend. According to
her she never encountered shoplifters yet. Her price depends
upon the daily price of the vegetables delivered by her
supplier. She restocks the unsold products by placing those
in a chiller or freezer.
She overcome the challenges she encountered by facing
it positively. She is proud to be a owner and a vendor at
the same time. She has an advice to other aspiring vendor,
and that is to pursue what they want to be and they will
succeed.
The store place is accessible to all customers; the
price is much cheaper than the other store. But it has
insufficient number of suppliers thats why it is always
lacks on supply.
Case D
The respondent is Mrs. Marilou P. Cruz, 51 years old,
from barangay Bakod Bayan, Cabanatuan City, Nueva Ecija. She
has 2 children, 1 boy and 1 girl. Her husband is a former
soldier.
She has a capital of 13,000 and an income of 1,070 a
day. She has a supplier. She chose this location because it
is accessible to people. She had been in this business for 2
and half year. She chose to be a business owner

because

according to her, she has no other choice. She said that her
income is not enough to sustain her family needs because her
35

children are still in school. Her business operates from 6

a.m. to 5 p.m. She has a strategy of not snorting when the
customers did not buy her products. She saved her husbands
profit

to

start

this

business.

She

doesnt

mind

market

competition, all she want is that all the vendors would have
a sale. She shows equal treatment to her customers by giving
the same price, and not having VIP treatment. She handles
shoplifters by talking to them. The basis of her price is
the suggested retail price (SRP). She wants to earn thats
why she decided to sell vegetables. She sells the unsold
items in lowest price so she dont need to restock those.
She overcome the challenges she faced by just keeping
her patience. She is happy and proud because by being a an
owner and a vendor she is able to send her children at
school. She said to other business owner to just continue
selling and be proud.
The stores strength is that it follows the suggested
retail

price,

she

has

patience

and

she

has

an

equal

treatment to her customers, and the location is accessible.

The

stores

inadequate

weakness
for

the

is

that

number

of

the

size

stocks

of

and

the
the

store

is

number

of

customers.
Case E
The respondent is Mrs. Ofelia G. Mamangon, 45 years
old, a resident of Barangay Kalikid Sur, Cabanatuan city,
Nueva Ecija. She have 3 children, 1 girl and 2 boys. Her
husband is a former police officer.
She has a capital of 5,000 and an income of 700 a day.
She doesnt have a supplier. She chose this location because
36

it is their house and yet accessible to customers. She has

been in this business for more than 1 year. She chose to be
a business owner and vendor because for her, selling is
easy. Her income can sustain the needs of her family. Her
business operates for less than 10 hours. She has this
strategy of offering a promo so that her products can be
sold easily. She doesnt borrow capital because she has
small savings from her past job which she used to put up
this

business.

competition,

She

she

dont

just

give

take

it

big

easy.

deal
She

about
shows

the
equal

treatment to her customers by being fair and just. She

handles shoplifters by talking to them. Her price depends
upon the price of the season. For her, it is easy to sells
vegetables thats why she decided to increase her stocks on
it.

She

restocks

the

unsold

item

by

putting

it

on

the

chiller and boxes.

When asked what she did to overcome the challenges she
encountered, she said she take it as a motivation. She is
proud and happy as well by being a talipapa vendor and
owner. She said to other aspiring taliapapa owner to not be
shy, because being a vendor is a decent job.
The store is cheaper small yet accessible. But the
store needs expansion and renovation.
Case F
The respondent is Mr. Anton Vilanueva, 40 years old.
He lives at Barangay Bagong Sikat, Cabanatuan city, Nueva
Ecija. He has 2 children. His wife is a plain housewife.
He has a capital of 7,000 and an income of 1,600
pesos. He has a supplier. He chose this location because it
37

is peoples place. He had been in this business for 5 years.

He chose to be a business owner of talipapa store because it
is

their

familys

business.

His

income

can

sustain

his

family needs because he only buys what necessary for their

family. His business only runs for 9 hours. He doesnt even
borrow

capital

when

he

put

up

this

business,

he

just

takeover his mothers work. According to him, he does not

mind

any

competition.

He

shows

equal

customers by entertaining all of them.

treatment

to

his

First come, first

serve is the basis of his work. He handles shoplifters by

talking to them in a nice way. His price is based on the
price regulation board. He sells the unsold commodity in
lower price so there restocking is being reduce.
He overcome the challenges he encountered by being
optimistic at all time. He is happy being an owner and a
vendor because he loves what he is doing. He has a word of
wisdom to other aspiring business owner and vendor, and that
is, if you want to attain success, you must do all efforts.
The vendor sells a quality product for the customer
satisfaction and but it has a many business competitors.
Case G
The respondent is Mr. Rogelio P. Santos, 58, years
old,

resident

of

Sacred

Heart,

Cabanatuan

city

Nueva

Ecija. He has 4 children, 2 girls and 2 boys. His wife is a

vendor of their store.
He has a capital of 5,000 and has a minimum income of
500

pesos.

He

doesnt

have

supplier.

He

chose

this

location because for him, it is a nice place where many

people passes by. He had been in this business for 1 year.
38

He decided to be a vendor because for him, it is easy to

sell. His income can sustain the needs of his family by
means of proper budgeting. His business operates from 8:30
a.m. to 11 p.m. He has this strategy of selling at the right
price. He borrowed capital from money lenders because he
does not have enough money the time he wanted to start this
business.

He

shows

treating

them

equal

properly.

treatment
He

handles

to

his

customers

shoplifters

by

by

just

keeping an eye to his customers. His price depends upon the

price on the market. He restocks the unsold item by placing
it in the box and carton.
He thinks that planning can help to avoid that
challenges. Being a vendor, he cannot deny the fact that he
feels

tired

talipapa

everyday.

owner

has

to

He
do

said

that

planning

the
in

other
order

aspiring
to

avoid

challenges.
The store has a lot of products to be sell but the
storage room and the store are not separated.
Case H
The respondent is Mrs. Anita Mariano. She is 35 years
old, a resident of Barangay Bangad, Cabanatuan city, Nueva
Ecija. She has 3 children. Her husband is a vendor also.
She has a capital of 15,000 and an income of 2,800
pesos. She doesnt have a supplier. She chose the store
location because for her it is it is accessible to people.
She has been in this business for almost 3 years and eight
months. She decided to be a vendor and an owner because it
is one of the humans daily needs and it is easy to sell
products. Her income can sustain her family needs because
39

she budget her income properly. Her business operates from 6

am to 5:30 pm. She has a good dealing with people especially
customers. She does not borrow a capital when she starts
business. She shows equal treatment by giving a smile to
each of her customers. She handles shoplifters by watching
her customers around. Her price depends upon the price in
the market and the season. She decided to sell because she
wants to earn money to sustain her family needs. She put the
unsold item on the storage room and sells them.
When asked what she did to overcome the problems she
encountered, she said she had a proper strategy. She is
proud because for her selling is a good work. She wants to
say to other aspiring vendor to be kind, and associate well
with the customers. The store has many buyers yet too many
competitors as the researcher noticed.
Case I
The respondent is Ms. Claudine Roxas, she is 19 years
old. She lives at Valley Cruz, Cabanatuan City, Nueva Ecija.
She

is

still

living

with

her

family,

she

has

an

older

brother.
She has a capital of 10,000 and an income of 900
pesos. She dont have a supplier. She chose the location
because she can easily go there and it is near to the
market. She had been in this selling for almost a year. She
chose to be a vendor because she wants to help her family in
sustaining their needs. She usually gives her income to her
mother so that it can be budgeted properly. Her business
runs from 5 am to 3 pm. She doesnt have to borrow money to
any money lenders, because her parents has a little savings
40

and so did she, they combine the money and luckily it is

enough to start up this business. She shows equal treatment
to her customers by opening a conversation, whether the
customers are rich or not, Ms. Roxas still manages to give a
smile to them. She handles shoplifters by talking to them
and telling them what is bad. Her price is based on the
season, if the product that she will sell is in demand or
not. She restores the unsold item by storing those items in
a box.
When asked what she did to overcome the challenges she
encountered, she said she just think of her family, the mere
thought of her family gives her strength to overcome the
challenges she have encountered. She is proud to be a vendor
because this is a wholesome job.
The store have numerous customers can but it lacks on
sanitation.
Case J
The respondent is Mrs. Robelyn Diaz, 54 years old, a
resident of Barangay Bagong Sikat, Cabanatuan city, Nueva
Ecija. She has 4 childre. Her husband is a vegetable dealer.
She has a capital of 10,000 and an income of 1,000
pesos. She has a supplier. She chose the location because it
is accessible to transportation and to customers. She has
been in this business for 5 years. She cant find other job
thats why she decided to be an owner. Her income where able
to sustain her family needs. Her business runs from 6 am to
7:30 pm. Her price is right and she strives to gain more
customers. She has a saving that she saves for years and
that is the money that she used to put up this business. She
41

doesnt give too much attention to the competition, if her

co-vendor has many customers than her, so be it. She shows
equal treatment to her customers by practicing the first
come first serve and giving jokes. She handles shoplifters
by including them to her prayer to God. Her price is based
on the market price. Her reason to sell is that for her,
Basic

needs

like

foods

are

easy

to

sell.

She

gives

discount to her loyal customers.

When asked Mrs. Diaz what she did to overcome the
challenges she encountered, she said that she used that
challenges as her motivation. She feels happy and pleased by
being a vendor. She wanted to say to other aspiring vendor
that they should not hesitate to do what you want. Vending
is a decent job.
The store have numerous displays equipment, her
products

are

also

clean.

The

store

lacks

on

proper

ventilation.

42

IV. CONCLUSIONS AND RECOMMENDATIONS

This

chapter

presents

the

conclusions

and

recommendation offered.
Conclusions
Based on the summary of findings, the researchers have
drawn the following conclusion:
1. The talipapa business owner possesses good qualities of
businessman.
2. Owners and Vendors used to be friendly at any customer.
3. Vendors are afraid to sell new products at the store.
4. Talipapa

Owners

have

medium

level

of

sanitation

practices.
5. The store is neat but not attractive at all.
Recommendations
Based on the conducted results, finding and conclusion,
the researchers would like to recommend the following:
1. The talipapa store should practice cleaning habits as
well as maintaining the store cleanliness.
2. The store should be attractive to everyone, especially
customers.

43

3. Make sure that the vendors wore neat clothes and have a
pleasant looks to the customer.
4. Make sure that the utensils are cleaned after using it.
5. Make sure that the staffs are treated well.
6. Try

to

be

friendly

at

customers

even

at

your

competitors.
7. Try new exciting things at your store.
8. Put some promos, and discounts at your products so it

will catch the eye of your customers.

44