Professional Documents
Culture Documents
Goods
Services
Events & Experiences
Persons
Organizations
Information
Ideas
Goods Marketing
Services Marketing
Event Marketing
Place Marketing
- Attempt to attract people and organizations to a
particular geographic area.
Organization Marketing
Demand States
Declining Irregular
Production Product
Selling Marketing
Holistic Marketing Concept
The Four P’s Of Marketing
Marketing-Mix Strategy
Core Concepts
Globalization
Deregulation
Privatization
Customer empowerment
Customization
Competition
Retail transformation
New Consumer Capabilities
Internet
Research
Speed of internal information
Speed of external information “buzz’
Better target marketing
Mobile marketing
Differentiated goods
Marketing Management Tasks
Develop market strategies and plans
Capture marketing insights
Connect with customers
Build strong brands
Shape market offerings
Deliver value
Communicate value
Create long-term growth
Thank You!!!