2011 Real Estate Sellers Marketing Plan Portland Oregon

Listed-2-Sold Action Plan
Objectives
Communicate Drive Buyers to Get you Top
Frequently Your Home Dollar
Pro-Active Plan
1. Sign, Lockbox, Multiple Listing Service
 Prudential has 98% brand recognition!
2. Professional Photographer
 Still Photographs, Virtual Tour
3. Exclusive Prudential Internet exposure
4. Price competitively to market
 Continually update you with Property Investment Profile (PIP) emails
 Provide a structured price reduction plan
5. Know your bottom line
 Net Sheet outlining your net proceeds at closing (now & with every offer)
6. Promote your home to 700+ professional, Prudential agents.
 Email listing information & special features
 Phone Top agents & reverse prospect from Prudential website
7. Contact local listing & buying agents to find buyers
 Email flyer & features list
 Contact agents with pending sales in the area
8. Recommend changes to make your property more saleable.
 Staging Advice (de-cluttering, cleaning, painting, updating, etc)
 Pricing & Terms
9. Keep you appraised of market conditions in your area (PIP)
10. Actively prospect for potential buyers using Mojo.
 Outbound telemarketing to potential buyers every day.
Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

Direct: (503) 770-0707 Lake Oswego, OR 97035
andrew@Listed2Sold.com (503) 624-9660 x2153
© 2005-2009 A Member of The Prudential Real Estate Affiliates, Inc. a service mark of The Prudential Insurance Company of America.
Listed2sold and the listed2sold.com names are copyrights of Andrew Beach all rights reserved. Not intended as solicitation of listed property.
Listed-2-Sold Action Plan (pg 2)
Pro-Active Plan (con’t)
11. Contact my buyer leads, sphere & past clients to get
referrals to prospective buyers.
 Database of 1500+ contacts
12. Pre-qualify prospective buyers, when possible.

 Make sure that agents and their buyers are serious!
13. Follow-up with agents to promote sale

 Lockbox Keys are wireless and notify immediately of showings
14. Represent you, and explain and negotiate all offers

15. AHS Home Warranty Coverage during listing
 You’re covered for many mechanical failures!
16. Access to Listed-2-Sold team’s best-in-class service

providers
 Corporate Relocation
 Title/Escrow/Mortgage
17. Buyer Acquire 800 & DriveBuy SMS Call Capture

 24/7 Sign Calls with 400% more response than just flyers alone
18. Professional Flyers with structured terms sheet

19. 100 Just Listed Announcements
20. Full time assistant to support marketing & admin
21. Provide referred clients same level of service

Team stronger than Individual!
Andrew Beach Committed to 3 hours per
Real Estate Sales day of prospecting to find
Prudential you buyers. Track record of
503-770-0707 99.2% of asking price in 63
days.
Kathryn Runyon Part of your team to make

Escrow Officer sure title is cleanly transferred
Lawyers Title between you and the buyer.
503-968-1082 Neutral 3rd party.
Art Marine Committed to prequalifying

Mortgage Broker potential buyers and keeping
Academy Mortgage us appraised of changes in
503-799-7085 the lending community that
might effect your home.
Karen Thomas Provides administrative

Transaction Coord. support to free up Andrew to
Prudential NW Prop find buyers willing to pay you
the highest price.
Nicole Webster Provides marketing support

Marketing Coord. for web and traditional
Prudential NW Prop. outbound marketing.
Home Services HomeservicesNW.com

Concierge Team Access to approved
Prudential contractors & service
1-877-849-8898 providers

Prudential Power

Mojo Power Dialer
Working to FIND you a buyer!
Mojo is a triple-line power dialer that allows our team to

find MORE buyers for your home. Watch our team at work
today! Schedule a “shadow” appointment.

Buyer Acquire & DriveBuy
Sign Capture Services
Buyer Acquire 800 call capture provides 400% more

response off the sign than flyers alone! Custom features
include the option to connect direct to my mobile phone,
text message the link to the listing details, get approved for
a loan with our approved lender, or leave a voice message
Drivebuy Technologies provides SMS text

message sign & flyer marketing for the 91%
of households that own a mobile phone to
get listing data. Choice between SMS or QR
Code access to your home’s flyer 24/7

Where buyers come from

Quality Service Guarantee
Gold QSC Rating 4.7 out of 5!

References
• Jim Nudelman (seller) 503-939-4715
• Stan Prentice (buyer) (503) 816-8100
• Courtney Withycombe & Chris Woods

(sellers & buyers)
503-888-4264 Courtney mobile
503-384-8033 Chris Mobile
• Jay Hemmady and Jan Potts (buyers)

503-806-6216 Jay Mobile or 503-914-6520 Home
• Sean Harry and Janeice Gray (sellers)

971-227-1532

Price Reduction Form
The Listed2Sold.com team is dedicated to high levels of customer
service and aggressive marketing. Even with great marketing,
if the buyers aren’t submitting offers, the most likely reason is
the price. After 3 weeks on market without an offer, buyers
are telling us there is better value in the marketplace. The
price reduction form will help us stay ahead of the
competition.

12-Point Price Reduction Plan
Date/Time Action
________  Withdraw and relist in the MLS with new price, new
comments and modified photos.
________  Send email to all Agents in the office and make them
aware of the price change
________  Phone all the buyers who have seen the property in the
last 30 days and close for 2nd showing
________  Contact agents who have previewed or shown the
property and let them know of the new price via phone,
fax or email
________  Change the price on your 800InfoHomeLine recording of
the property
________  Call all of your 800InfoHomeLine inquires and make them
aware of the change
________  Contact all listing agents with sales pending in the last 30
days within 5 miles
________  Put a “price reduced” or “new price” sticker or sign on your
post sign
________  Door knock or call homes around your listing and make
them aware of the new price
________  Reverse prospect from the MLS and Prudential Website to
all Agents who have indicated interest in this property for
their buyer 30 days back
________  Call or email Agents who have written offers on Listed-2-
Sold team listings this year and work together to find
qualified buyers.
________  Write letters of intent to purchase in good faith from you
to the buyers/agents that have seen the property (reverse
offer).

Frequently Asked Questions
Q: What do you charge?
A: Marketing fees are important to getting your home
sold. We promote competitive commissions to drive
the best buyers to your home. Therefore we
recommend 7% listing.
Q: How long or what term is the listing agreement?

A: Our company policy is 7 months, ending on the last
day of the month
Q: What do you do to sell homes?

A: Please refer to the Listed2Sold action plan contained in
this packet of information. Andrew is an active,
aggressive agent that believes in finding buyers for
properties. Schedule a time today to watch Andrew in
action!
Q: How often can we expect to hear from you?

A: You will receive constant communication from
electronic mail, the web, and personal contact every 2
weeks on Wednesday or Thursday between 12pm and
6pm to give feed back and status reports.

home2536
88000
20066 Kimberly Rose Drive~ Oregon City, 97045
Living Room Kitchen Dining Area Master Suite
A home maker's delight Modern, sunny kitchen Harwood floors are Master suite has attached
with 4 bedrooms and 2.5 with lots of cabinet space, featured in this bright bath, as well as walk-in
baths. Built in 2000 with pantry, and view of dining area. Slider leads to closet. Three other
1,625 square feet. Living backyard. Main level also beautifully maintained bedrooms and one
room with fireplace leads features half bath and utility backyard with patio, additional bath are also
into dining room and room. custom pond, and plenty located on the upper level.
kitchen- great for of room for play! Schools: Beavercreek,
entertaining! CALL FOR TODAY'S PRICE AND PROPERTY INFORMATION Ogden, and Oregon City.
Ask me about the one-year Ask Me About the Job
Loss Protection that is
Home Warranty that
comes with this property. 1-800-597-3915 X 177 included with this
property!
Listed2Sold Team at Prudential NW Properties
Andrew Beach
Broker
503-770-0707 (Direct)
503-624-9660 (Office)
andrew@listed2sold.com
www.Listed2Sold.com
Listed2Sold Team at Prudential NW Properties

503-624-9660
Five Centerpointe Dr. Suite 150
©2011 Imprev, Inc. Lake Oswego, OR 97035

2011 Real Estate Sellers Marketing Plan Portland Oregon

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Listed-2-Sold Action Plan

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

12. Pre-qualify prospective buyers, when possible.

13. Follow-up with agents to promote sale

14. Represent you, and explain and negotiate all offers

16. Access to Listed-2-Sold team’s best-in-class service

17. Buyer Acquire 800 & DriveBuy SMS Call Capture

18. Professional Flyers with structured terms sheet

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

Kathryn Runyon Part of your team to make

Art Marine Committed to prequalifying

Karen Thomas Provides administrative

Nicole Webster Provides marketing support

Home Services HomeservicesNW.com

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

Mojo is a triple-line power dialer that allows our team to

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

Buyer Acquire 800 call capture provides 400% more

Drivebuy Technologies provides SMS text

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

Gold QSC Rating 4.7 out of 5!

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

• Stan Prentice (buyer) (503) 816-8100

• Courtney Withycombe & Chris Woods

• Jay Hemmady and Jan Potts (buyers)

• Sean Harry and Janeice Gray (sellers)

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

Q: How long or what term is the listing agreement?

Q: What do you do to sell homes?

Q: How often can we expect to hear from you?

Andrew Beach, Your Real Estate Broker 5 Centerpointe Drive #150

20066 Kimberly Rose Drive~ Oregon City, 97045

Living Room Kitchen Dining Area Master Suite

Listed2Sold Team at Prudential NW Properties

Listed2Sold Team at Prudential NW Properties

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