Assessment Information

Subject Code:
Subject Name:
Assessment Title:
Weighting:
Total Marks:

MAN2300
Strategic Management
Individual report
30%
30

Due Date:

Week 10 (September 25th, 11.50pm through Turnitin).

Assessment Description
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Description:
Based on the work presented in your assessment 1A, outline and describe a strategic plan that would support
the AirAsia companys achievement of key strategic goals. You will need to research current theories and
practices as they relate to organisational strategic management and use this to provide evidence that supports
your proposed system.
Your report should:
Analyse and evaluate the current strategic approach in the organisation.
Discuss the fit between the company strategy and its goals and expectations.
Outline and describe a strategic plan that would support the companys achievement of key strategic goals.
Your report should consider the following:
What types of strategies are available to the organisation?
What types of strategies are suitable for the organisation?
Which strategy is most appropriate for the organisation?
What strategy does the organisation have to capacity to support?
What do you see as most valuable strategic direction given your situational analysis?
How does the strategic plan you are recommending link to the organisations business future success?
The report requires:
The use of information from the selected organisation.
The use of analytic tools in the construction of a relevant strategic plan.
A range of references that should demonstrate breadth and depth of research.
An ability to utilise the wider literature in constructing the framework for this assignment.
The display of critical evaluation and diagnostic skills in the choice of the data included.
The display of critical evaluation in the choice of the information sources used.
Appropriate and accurate use of the Harvard Referencing System.
You must use a minimum of 15 references:
Text books: The prescribed text and at least 6 other books.
At least 6 academic journal articles (found using EBSCO, Emerald, ABI/Proquest, Science Direct, Informit,
PyscInfo etc.).
3 other sources of your choice : Blog, newspaper, magazine or other Internet source.
No more than 1 reference may be general Internet based sources.
Wikipedia is not to be used and does not count as an academic reference.

Feedback: Comments and a mark will be returned to you within two weeks of submission using
the feedback form below.

INDIVIDUAL STRATEGIC MANAGEMENT ASSESSMENT FEEDBACK

MAN2300 Strategic Business Management
Assessment
Student Name:
Key components of this assignment

Performance on this component

Excellent

Key report components were

provided (i.e. introduction, analysis,
recommendations, conclusion).
The students investigation of the
current strategy (i.e. Analysis &
Evaluation) was focused and
logically derived.
The students proposed strategy
(i.e.
Analysis,
Evaluation,
Recommendations) was focused
and logically derived.
The
students
knowledge
of
strategic
management
was
comprehensive and well informed.
The students knowledge of the link
between strategy and the situational
analysis was comprehensive and well
informed.
Thorough use of research from
literature was used to support
discussions.
Research
was
appropriately referenced.
Academic
writing
spelling,
grammar, was appropriate.
Summary Comment
Assignment Mark/Grade : _____/30

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Good

Fair

Mark
Poor

Very Poor
/2

/5

/5

/5

/5

/5

/3

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