FRIT 7331 Key Assessment #3 Description and Rubric

Strategic Management Plan

According to Empowering Learners (AASL, 2009, p. 31) one of the responsibilities of the school
library media specialist is to use evidence-based practice to develop a strategic plan that
identifies the school library media programs goals and objectives and the steps taken to meet
these goals. In this project, you will demonstrate your ability to critically analyze and improve
upon a strategic management plan for a specific school library media center.
When completing this assignment, remember that you are EXPECTED to directly refer to course
readings and materials in EVERY section of this project, making a clear connection between
these readings and your responses.
FORMAT: The strategic management plan should be created using a variety of web 2.0 tools
and hosted on a wiki or web page. The data from Section I should be portrayed in an infographic.
Be sure to include your name on all web pages.
COMPONENTS:
Section I: Description and Analysis of the School Library Media Program
Conduct an environmental scan of school community and log the following elements:

Geographical location
Grade levels
Socioeconomic makeup of the school community
Size of student population
Size of faculty
Number of certified teachers
Scholastic standing, such as AYP status, test scores etc. (easily be found at the GOSA
Website)
Section II: School Library Media Center Philosophy/ Mission Statement

Locate your media centers educational philosophy/ purpose or mission statement and copy/paste
it into this section. In a paragraph below, analyze and critique the statement in terms of the
following: (1) purpose of the media center, (2) the need to provide access to information, (3) the
need to provide a climate conducive to learning, (4) proactive connection of the school media
program to the local learning community and beyond. Questions to consider:

Does the philosophy/ mission statement address the items listed above?
If so, how thoroughly are these items addressed? Would you add to these ideas?
If not, how would you modify the statement to address these items?

What type of program does the philosophy/ mission statement reflect?

NOTE: If your media center does not have an educational philosophy/ purpose or mission
statement, use this section to write a new one which includes the numerical items listed above.
You may locate and adapt an existing philosophy/ mission statement from another school, but
make sure you list your source (this will be included in the reference section at the end of the
plan).
Section III: School Library Media Center Services Overview
Locate the following pieces of information regarding your media center. Under each item,
analyze and critique the policies or pieces of information in terms of the following: (1)
addressing the needs of the 21st century library and its learners, (2) addressing BYOT or BYOD
(bring your own technology/ device), (3) Web 2.0 technologies, (4) e-books and (5) creative
commons. Not all of these may apply to every policy listed below. However, for each section,
consider how thoroughly items listed are addressed and in your response, explain how you would
modify the policies to address those missing items:

Circulation Policy: How does it consider different grade levels, staff and parents? How
does it describe privileges, responsibilities, and consequences? You can include all
policies that regard print, ebooks and computers.
Scheduling: Hours of operation, flexible/open access or fixed access?
Services: List of programming and services for students, teachers, staff and parents.
Specifically addresses services for diverse patrons (including disabilities).
Ethics and Legal Principles: Services offered in support of intellectual property rights
(copyright and creative commons), ethical information use, intellectual freedom, and
patron confidentiality (privacy). Includes at least one annual procedure for reminding
teachers of their copyright responsibilities. Addresses ethical information behavior
expected of students. Includes links to online resources on these topics.

NOTE: If your media center does not have one or more of the policies listed above, use this
section to write a new one which includes the all of the items discussed for that policy. You may
locate and adapt an existing policy from another school, but make sure you list your source (this
will be included in the reference section at the end of the plan).
Section IV: School Library Media Center Facilities
In this section, describe the facility as it is now. Include the following in your description:

Analysis of the overall learning climate

Furnishings and a list of the different sections/ regions
Virtual and technological elements such as wireless access and online resources available
to students at home

Work/ production areas that are not available to students

Consider sounds, light, traffic patterns, and possible problems with temperature and
moisture
Accessibility of the media center facility for special needs populations (ESL, GT, SE etc.)

Explore the virtual facility through the SLMC website and OPACS. Include the following in
your description:

What kinds of resources are available?

What part does filtering software play in online access?

Analyze the facility for needed changes. Include the following in your analysis:

What elements work well?

What changes need to be made in order to improve facilities?
What barriers exist between learners and equitable access to resources and services?
Is the library media environment conducive to learning? Why or why not?
Is the facility attractive? Why or why not?
Is the educational climate positive? Why or why not?
Is there adequate space for individuals, small groups, and whole classes?
If no improvement is needed, state this clearly and provide supporting evidence for
making this claim
Section V: Budget Sources

In this section, name the current sources of funds and state any formulas that apply (such as
dollar amount per FTE). Include any fundraising efforts such as book fairs or local supplements,
as well as potential sources of revenue. In a paragraph below, evaluate the adequacy of funding
for the program based on current needs.
Section VI: Survey Stakeholders
In this section, use an online survey tool such as SurveyMonkey, Google Forms or Poll Daddy to
conduct a survey of one group in your school community (administration and teachers, students
or parents) to assess their wants and needs in relation to the school library media program.
Include the survey link as well as a summary and your interpretation of the results.
Section VII: Planning for the Future
Part A: Long-Range Goals
Based on the information you collected and analyzed in previous sections, design 3 long-range
goals for improvement, written to be accomplished over a 5-year span. Give a short rationale for
each goal, referencing Empowering Learners and other course readings. Overall, your goals

should align resources, services, and information literacy standards with the schools goals,
objectives and student achievement. Goals should demonstrate a proactive rather than passive
goal and should be based on collaboration with teachers and administrators. They should address
specific needs of the library media program such as collection development and maintenance.
Part B: Short-Term Objectives
In order to meet the long range goals, list short-term objectives that should be met in the
following year. Short-term objectives must relate logically to the long-range goals. If the
relationship is not obvious, provide an explanation of the relationships. These short-term
objectives have measurable outcomes.
NOTE: Long-range goals are the destination, while short-term objectives are the markers you
must meet in order to reach that destination.
Part C: Evaluation
Describe what data you would collect in order to know short-term objectives are met. Clearly
map objectives to evaluation strategies. Name who is responsible for the evaluation strategy.
Explain when the evaluation strategy will be implemented (beginning of year, mid-year,
continually etc).
The following format is suggested for Section VII:
Goals

Objectives
Objective 1a
Objective 2a
Objective 3a

Description of Evaluation
Evaluation 1a
Evaluation 2a
Evaluation 2a

Goal 2

Objective 2a
Objective 2b
Objective 2c

Evaluation 2a
Evaluation 2b
Evaluation 2c

Goal 3

Objective 3a
Objective 3b
Objective 3c

Evaluation 3a
Evaluation 3b
Evaluation 3c

Goal 1

Section VIII: References

Include references that list any external resources you used or adapted. Use current APA style to
format your references. Help for APA can be found at the Purdue Writing Lab or by using The
Citation Machine.

Strategic Management Plan Evaluation Rubric

(PSC/NCATE Assessment #3)
FRIT 7331
Unacceptable
1

Acceptable
2

School Description
AASL 1.1
AASL 3.3
CF2
School Library
Philosophy and
Mission Statement
AASL 3.1
AASL 3.2
CF 4
CF 11
SLO 3a
SLO 4a
SLO 5b

Site description is
missing or incomplete.

Description is missing some

of the required components
and/ or description lacks
details.
Philosophy and mission
statement analysis or
development addresses most
required elements.

Description includes all required

components. Description is
detailed and accurate.

School Library
Services Overview
AASL 1.1
AASL 3.1
AASL 3.2
AASL 5.2
AASL 5.4
CF 2
SLO 2d
SLO 5b

Overview is missing or
incomplete.

Overview analysis or
development adequately
addresses the required
elements. Some elements
may be missing. Some
elements may not be
adequately analyzed,
described or developed.

Overview analysis or
development is well written,
contains required accurate, and
rich detail. Contains all required
elements.

Facilities
AASL 3.1
AASL 3.2
AASL 5.2
AASL 5.4
CF 2
SLO 2d

Facility components are

missing or incomplete.

The facility is adequately

described. Contains most of
the required elements and
analysis.

Both physical and virtual aspects

of the facility are described in
rich detail. Needs analysis is
based on best practices. Contains
all required elements.

Budget Sources
AASL 5.3

Missing, incomplete, or
lacks sufficient detail.

Adequate description of
school library budget
sources and evaluation of
funding.

Rich, detailed description of

school library budget sources and
evaluation of funding.

Online Survey
AASL 3.3
AASL 3.4
AASL 4.1
CF 3
SLO 2d

Survey is missing or
incomplete.

Needs survey was

administered to one school
group via online tool.
Results of survey are
adequately presented. One
element may be missing.

Needs survey was administered to

one school group via online tool.
Contains link. Results and
analysis of survey results are
clearly presented.

Philosophy and mission

statement is missing or
incomplete.

Target
3

Philosophy and mission statement

analysis or development
addresses all required elements.

Long Range Goals

AASL 4.2
AASL 5.4
SLO 1d
SLO 3a
SLO 4a

Missing or inadequate.

Contains 3 long range goals

with rationales partially
supported by sources.
Relationship between school
library environment, student
achievement and goals is
not always clear.

Contains 3 long range goals with

rationales fully supported by
sources. Long range goals clearly
identify relationships between
school library environment,
student achievement and goals.

Short Term Goals or

Objectives
AASL 5.4
SLO 1d
SLO 3a
SLO 4a

Missing or inadequate.

Contains minimum of 2
short term objectives for
each long range goal.
Relationship to long range
goal is not always clear.
Goals are not clearly
measurable.

Contains a minimum of 2 short

term objectives for each long
range goal. Relationship to long
range goals is clearly stated.
Goals are clearly measurable.

Evaluation
AASL 3.3
AASL 3.4
SLO 1d
SLO 2d
SLO 3d

Missing or inadequate.

Contains an evaluation
strategy for each short term
objective. Alignment
between objectives and
strategies not always clear.
Person responsible for
strategy listed.
Implementation timeline
included.

Clearly aligns evaluation

strategies with short term
objectives. Person responsible for
evaluation strategies listed.
Implementation timeline
included. Information provided is
detailed and supported.

Advocacy
AASL 4.3
AASL 4.4

Missing or inadequate.

Presentation of strategic
plan is in a format that can
be shared with stakeholders.
May lack detail or use
language not easily
understood by outsiders.

Presentation of strategic plan is in

a format that can easily be shared
with stakeholders. Language is
accessible and easily understood
by outsiders.

Presentation of
Information
AASL 3.4
CF 3

Information is poorly
organized. Technology
not adequately used to
summarize/ present
required elements.

Presentation of information
is clearly organized.
Technology has been used
appropriately to present
required elements.

Presentation of information is
creatively organized. Technology
has been used in unique and
engaging ways to present the
required elements.

Abbreviations:
AASL refers to AASL/NCATE Standards
CF refers to the COE Conceptual Framework
SLO refers to the Student Learning Outcomes for Instructional Technology

Maximum Score = 33
Minimum Acceptable Score = 22
Your Score =
This assignment is adapted from the EDIT 6300 Program and Development Plan Assignment with
permission from Dr. Mary Ann Fitzgerald (https://sites.google.com/site/slmdawgs/6300/assignments)