BUSINESS EXPOSURE

1.1.1 INTRODUCTION
About the business Exposure
Business exposure is an introductory course and provides an overview of business and the role that
business plays in economic, social, and political environments. In addition, it will provide
exposure to the functional areas of business such as management, operations, marketing, and
finance. There will be opportunities throughout the course to discuss current events in business as
they apply to the topics being covered.
The fundamental concepts of business and economics will be introduced. The course provides an
overview of U.S and international business topics as well as ethical issues related to business .
Students focus on the comparative advantages and disadvantages of the various forms of business
ownership, as well as explore business organization and the nature of management. They will
discuss the functional activities of a business. Topics related to management information systems,
production/operations management, and management of human resources will be covered .
Students will also discuss topics related to marketing and financial management.

1.1.2

Importance of Business exposure

Business Exposure is of vital importance in todays competitive business world as it helps the
future rising generation by giving them insight to look forward and explores the outside world.
Business exposure helps a lot to students as it provides them a new realistic and practical outlook,
gives them an opportunity to understand, explore and study the business world outside. It has a
large scope of practical knowledge rather than the theoretical knowledge; also many theoretical
concepts are cleared and easily understood by business exposure.
1. It introduces the students to the general nature and structure of source selected industries and
business organization.
2. It helps them to acquire the more practical and realistic knowledge about the working of
industries and carrying out various business activities.

3. It helps the students to understand the various different functions of the organization, industry,
like how Planning is carried out, how control is observed in what way production is undertaken,
how the orders are received, how the goods are dispatched, what is the marketing strategy, how
funds are raised etc.
4. It helps in understanding different process regarding the production, working, working schedule.
5. It directly makes the students aware of the role of different people of different position in an
organization, it tells what a managers job is, what is an supervisors job, what is laborers job, it
makes them aware of the various duties and responsibilities regarding the work at different
positions.
6. It brings awareness regarding the carrier opportunities among the students. They come to know
what kind of job are there in different types of industries, what are the requirements and skills
needed for different jobs and then start preparing for the same as they become carrier conscious.
7. Some industries require good health and hygiene, students are made aware of these
requirements. While in some industries certain safety measures are required to be taken while
working or performing certain tasks, students are made aware and conscious of these health and
safety requirements.
8. It helps the students to understand the different tools and techniques used and required in
different industries to have control on activities, human force working, production, financial funds,
etc.
9. It gives an opportunity to explore the industrial world and to understand more realistic and
practical approach rather than only studying from books.
10. It shows how disparity is kept aside and work is done to achieve the common objectives of the
organization.

1.1.3

Scope of Business process Exposure

Enterprise applications can be designed, developed and implemented within an organization. It

may also be purchased from an independent software developer that often installs and maintains
the software for their customers.

But what is an Enterprise Application?

It is software that performs business function such as Accounting production scheduling, Customer
Information Management, Inventory Management and the likes.
A common concept of such an Enterprise application is the ERP (Enterprise Resource Planning)
software. Major players in this field include SAP, Oracle , PeopleSoft, JD Edwards and MFG pro
but there are thousands of competing vendors. These ERP packages are built on various platforms
using different technologies, but they all perform more or less similar tasks in the manufacturing
and logistics domain.
For instance, if you take any manufacturing organization , it would ideally have these major
operations:
1.
2.
3.
4.
5.

Sales You have the sales orders generated

Production The goods manufactured / produced based on the order
Warehouse Where the goods are stored before dispatch
Distribution Dispatch the product to the customer who has placed the order
Finance Where all the accounting entries are registered

With application software, an organization can merge all these individual operations and create a
workflow. This would give the baseline of how the information will be shared within a system .
Any standard ERP can take care of these operations.

1.1.4 Objectives of Business Exposure

It is based on a requirement given by the Customer hence the software must take care of
Customer management . All information related to a customer is stored in the system

1.1.5

To explore the industry.

To understand the different functions of business.
To understand the different types of business process.
To experience the chemistry at work.
To become aware of the role of the different people in an organization.
To become aware of courier approaches.
To recognize the need for health or safety in the work place.
To understand the different types of controlling techniques about the business.
To suggest / recommend about the industries.

Limitations of business exposure

Business Exposure Limitation is a risk management technique of placing limits on risk exposures
or risk management metrics to achieve strategic and or operational objectives
a. Business Exposure limitations can specify the maximum loss a risk bearing entity is willing to
take
From some event (s) . The aim is to limit the cost of the specific event
b. Business Exposure limitations may vary by level of management to ensure decisions are made at
the appropriate level of management and that the overall exposure of the company is limited.
c. Business Exposure limitations can reduce the expected cost of risk by limiting the exposure of a
specific type of risk to a percentage of the total risk exposure .This would ensure total exposure is
a combination of specific exposure that are not 100% correlated.
d. Business Exposure limitations can reduce the variance in the expected cost of risk by limiting
the exposure in any specific instance of a particular type of risk . By limiting any specific instance,
it is hoped the total exposure in a particular type of risk will result from more instances , thus
taking advantage of the law of large numbers to reduce variance.
e. Business Exposure Limitations can be used in contractual arrangements to describe how risk
will be shared between two or more parties.

f. Business Exposure Limitations can be used in combination with another risk management metric
by placing a floor and or cap on that risk management metric.
g. Business Exposure risk limitation can be used as part a flexible pricing process by adjusting ,
prices up (or down ) as the difference between the exposure limitation and the current exposure
decreases ( increases ) . Price will be adjusted based on whether the quantity represented by the
exposure limitation is ample or scarce.
h. Business Exposure limitations do not have to be monetary . Exposure limitations can also be
used to limit operational risk or achieve operational objectives .

1.2 METHODOLOGY=
1.2.1 Concept Methodology
Concept Methodology has a distinct business-driven approach to real estate development. We first
apply a systematic analysis of all relevant factors. This includes site analysis (incl. topography,
transportation and access), market analysis (catchment areas, visitor profiling, etc), cultural
research, macro-economic drivers (e.g. employment generation), feasibility, environmental
analysis and ecological footprint assessment (resource usage).
A rigorous analysis of these factors provides a first understanding of the type of development (e.g.
luxury vs. family, leisure vs. commercial zone, daytime vs. evening capacity) and synergies
between them. Methodology proprietary development models then allow simulating a preliminary
usage mix (i.e. how many apartments of type x, how many commercial units of type y) as well as
various resulting parameters ( power and utility needs,CO2 and other impacts, etc).
Structured client meetings then generate the development strategy and concept. Based on these
decision, the concept definition process continues with tailoring of the development ( usage mix ,
key features, infrastructure, etc ) and optimization in terms of investor return , customer experience
and sustainability performance. In parallel, and based on the architect briefing, the creative design
and master planning process provides a series of visual results.

In other words, we first define what should be built and only then how it is designed.
Following additional client interaction, the team delivers detailed project feasibility calculations
(incl. budget and financial projections) as well as implementation, infrastructure and business
planning. In iterative cycles, the concept and program elements are adapted and refined throughout
the planning process.
Why is this important? In todays increasingly competitive markets, investors need to get the most
out of their property over the entire project lifecycle. Careful economic planning at early stages
can save millions in subsequent implementation costs and in investor returns and sustainability
performance. Methodology proprietary models allow optimization of complex projects throughout
the entire development lifecycle. This approach results in maximum operating performance with
minimized investment parameters.

1.2.2 PRIMARY DATA

Primary data is the data which is collected by the researcher directly from his own observation and
experiences.
Primary data of the companies are collected by us. We interviewed the staff as well as the
managers in order to the collect vital information of the company. We even observed carefully the
products of the respective companies, their manufacturing, packaging, various departments and
workers working there. Our visit to the companies played an important role in collecting the
primary data for the study. Behavioral method was also used.

1.2.3 Tools and techniques of primary data

Tools and techniques of primary data used in the report are as follows:

1.2.4 Interview method

An interview method is like a conversation but different. Like a conversation, an interview
involves two people talking to one another about something they are interested in. But an interview
is more one-sided than a conversation because one person, the interviewee, talks more and offers
more explanations, while the other person, the interviewer, has to listen very carefully to what is
being said and ask follow-up questions. When you do an interview you must both listen and
respond at the same time.

Journalistic (think hard-hitting 60 Minutes)

Job (proving yourself or showing what you can do )
Therapeutic (talking to a therapist or intake worker )
Ethnographic (used in oral history)
Unlike other interviews, the ethnographic interview needs to make the interviewee feel
comfortable and encourage them to talk about what they are interested in on their own terms.

1.2.5

Observation method

The observation method involves human or mechanical observation of what people actually do or
what events take place during a buying or consumption situation. Information is collected by
observing process at work. The following are a few situations:1. Service stations-pose as a customer, go to a service station and observe.
2. To evaluate the effectiveness of display of Dunlop Pillow cushions-In a departmental store,
observer notes: a) How many pass by,, b) How many stopped to look at the display,, c)
How many decide to buy .

3. Super Market-Which is the best location in the shelf? Hidden cameras are used.
4. To determine typical sales arrangement and find out sales enthusiasm shown by various
salesmen-Normally this is done by an investigator using a concealed tape-recorder.

1.2.6 Behavioral data

In order to design effective experiments and be critical consumers of research, investigators need
to be able to generate relevant hypotheses, select appropriate research designs, compute proper
statistics, and effectively communicate findings.

1.2.7 Secondary data

Secondary data is data collected by someone other than the user. Common sources of secondary
data used in the study are the respective official websites of the company. Other sources used are
magazines, earlier reports made and other medias.

1.2.8 Tools and techniques of secondary data

While primary data can be collected through questionnaires, in depth interview, focus group
interviews, case studies, experimentation and observation; the secondary data can be obtained
through
1. Internal Sources &
2. External Sources
Internal Sources of Data If available, internal secondary data may be obtained with less time, effort and money than the
external secondary data. In addition, they may also be more pertinent to the situation at hand since
they are from within the organization. The internal sources include.
1. Accounting resources- This gives so much information which can be used by the marketing
researcher. They give information about internal factors.
2. Sales Force Report- It gives information about the sale of a product. The information
provided is of outside the organization.

3. Internal Experts- These are people who are heading the various departments. They can give
an idea of how a particular thing is working
4. Miscellaneous Reports- These are what information you are getting from operational
reports.

External Sources of Data

External Sources are sources which are outside the company in a larger environment. Collection
of external data is more difficult because the data have much greater variety and the sources are
much more numerous.
External data can be divided into following classes.
a. Government Publications- Government sources provide an extremely rich pool of data for
the researchers. In addition, many of these data are available free of cost on internet
websites. There are number of government agencies generating data.
b. Non Government Publications- These includes publications of various industrial and trade
associations, such as
a. The Indian Cotton Mill Association
b. Various chambers of commerce
c. Syndicate Services- These services are provided by certain organizations which collect and
tabulate the marketing information on a regular basis for a number of clients who are the
subscribers to these services. So the services are designed in such a way that the information suits
the subscriber. These services are useful in television viewing, movement of consumer goods etc.
These syndicate services provide information data from both household as well as institution.

d. International Organization- These includes

a. The International Labour Organization (ILO)
b. The Organization for Economic Co-operation and development (OECD)
c. The International Monetary Fund (IMA)

1.2.9 Website of the Companies

1.Official website of Parle G
www.parleproducts.com

2. Official website of HMT (Hindustan Machine Tools)

www.hmtindia.com

3. Official website of Cummins India Ltd

www.cumminsindia.com

4. Official website of Sanghi Spinners ltd India

www.sanghigroup.com