Gender

41.2%58.8%

Male
Female

77
54
Male

77

58.8%

Female

54

41.2%

Age
17.6%13%69.5%

18-25
25-35
35 and above

91
17
23
18-25

91

69.5%

25-35

17

13%

35 and above

23

17.6%

Education level
14.5%32.1%46.6%

Foundation/A Level
Diploma level
Bachelor
Master

19
9
61
42
Foundation/A Level

19

14.5%

Diploma level

6.9%

Bachelor

61

46.6%

Master

42

32.1%

Profession
35.1%64.9%

Buisness
Service

85
46

Buisness

85

64.9%

Service

46

35.1%

Annual Income
14.5%16.8%30.5%38.2%

2-5 lakh
5-10 Lakh
10-15 lakh
15 and above

50
40
22
19
2-5 lakh

50

38.2%

5-10 Lakh

40

30.5%

10-15 lakh

22

16.8%

15 and above

19

14.5%

Do you believe in advertising?

18.3%81.7%

Yes
No

107
24
Yes

107

81.7%

No

24

18.3%

Do you think advertisement is important?

16.8%83.2%

Yes
No

109
22
Yes

109

83.2%

No

22

16.8%

Does these advertisement influences your buying behavior?

26.7%73.3%

Yes

96

No

35
Yes

96

73.3%

No

35

26.7%

Which media gets your attention?

30.5%43.5%13.7%

Print
Radio
Television
Word of mouth

16
18
57
40
Print

16

12.2%

Radio

18

13.7%

Television

57

43.5%

Word of mouth

40

30.5%

What is the function of advertisement?

36.6%26.7%36.6%

Proffer(offer or proposal) news

48
Entertainment form
35
Transfers belief and values to society
48
Proffer(offer or proposal) news

48

36.6%

Entertainment form

35

26.7%

Transfers belief and values to society

48

36.6%

Do you think that advertisement will influence your buying behavior

of real estate?
35.9%64.1%

Yes
No

84
47
Yes

84

64.1%

No

47

35.9%

Are you aware of advertisement given by Aakash Group?

53.4%46.6%

Yes
No

61
70
Yes

61

46.6%

No

70

53.4%

If yes, what was the mode of communication?

23.4%36.4%36.4%

Television
Newspaper
Hoardings
Radio

18
28
28
3
Television

18

23.4%

Newspaper

28

36.4%

Hoardings

28

36.4%

Radio

3.9%

Which media is more attractive and informative to you?

22.6%27.4%48.4%

Television
Newspaper
Hoardings
Radio

60
34
28
2
Television

60

48.4%

Newspaper

34

27.4%

Hoardings

28

22.6%

Radio

1.6%

Does advertisements from Aakash Group attracts and induce you to

make a purchase?
40.8%29.6%

Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

13
29
40
7
9
Strongly Agree

13

13.3%

Agree

29

29.6%

Neutral

40

40.8%

Disagree

7.1%

Strongly Disagree

9.2%

Does the advertisement for housing projects should have any offers?
18.6%21.2%25.4%34.7%

Payment plans
Schemes
Facilities
Amenities

41
30
25
22
Payment plans

41

34.7%

Schemes

30

25.4%

Facilities

25

21.2%

Amenities

22

18.6%

Which of these factors influenced your purchasing?

22.1%19.5%18.6%30.1%

The advertisement was interesting

Curious about the product
Wanted to imitate the actors in the advertisement
It was a familiar product or brand.
Was already planning on the purchase of that particular product but had not decided
on a brand
The advertisement was interesting
2
5

25
34
11
21
22
22.1
%

Curious about the product

3
4

30.1
%

Wanted to imitate the actors in the advertisement

9.7%

1
It was a familiar product or brand.

2
1

18.6
%

Was already planning on the purchase of that particular product but had not
decided on a brand

2
2

19.5
%

Number of daily responses

0255075100

Aug 6, 2015
Aug 7, 2015
Aug 8, 2015
Aug 9, 2015
Aug 10, 2015
Aug 11, 2015
Aug 12, 2015
Aug 13, 2015
Aug 14, 2015

91
11
5
22
0
0
1
0
1
Date

August 6, 2015
August 7, 2015
August 8, 2015
August 9, 2015
August 12, 2015
August 14, 2015

Count
91
11
5
22
1
1