Professional Documents
Culture Documents
business strategies
Submitted To:
Miss. Afshan
Submitted By:
Ghulam Ali Roll # 8317
Program :
MBA
Section :
Semester : 3rd
Report
• 4B Fertilizer
• 4B Telecom
• 4B Solutions
• 4B Industries
• 4B Gentle (Pvt.)
4B FERTILIZER:
We have selected ‘4B fertilizer’ to prepare a report on analyzing
whether there is integration in HR activities and business strategies of the firm. 4B
fertilizer is one of the biggest organizations of the Pakistan who has all liquid products in
the field of fertilizer. 4B Fertilizer is a complete line of specialty products including
cheated foliar fertilizers, plant growth regulators, solid amendments, micronutrients and
macronutrients for agriculture industry. 4B Fertilizer has developed a group of foliar
fertilizers specifically designed to maximize crop performance through the use of
chelates. These specially tailored products are not only for Pakistan’s farmer community
but also to fulfill the international demand. These products help plants to show more
resistance against stressful conditions, produce higher quality, maximize yield, and
promote earlier and uniform maturity.
PRODUCTS:
4B fertilizer’s major products are:
• Trophy
• Boll feed
• Builder
• Savar
COMPETITTORS:
The major competitors of 4B fertilizer are:
• Ali Akbar Group
• FFC
• Welcon
• Warble
• Angro Chemicals
We analyze the HR activities within the 4B fertilizer and also deeply study that whether
the HR activities within the 4B fertilizer are integrate with the business strategies. We
find that the competitive strategy use by the 4B fertilizer is the quality enhancement. So
to achieve the quality enhancement 4B used the following HR activities:
Resourcing
In any business role of HR activities start from the recruitment and selection of
the employees. 4B is a fertilizers and pesticides company so, the company required
expert persons because in this type of business innovation occurs continually and 4B also
hire professional marketers for the purpose of introducing the product within the market
and we find that the HR activities integrate with the business strategies in 4B Company.
To get the required candidate human resource department in 4B generate the pool of
competitive candidates and from that pool selection of the required candidates through
different tests. So the human resource department in the 4B fertilizers helps the company
to attain required capable employees.
Employee relations
Channel manager has the responsibility to tailor the products towards final
consumers through channel intermediaries. 4B’s marketing channel has three types of
intermediaries; these are distributors, dealers and retailers.
• Regions:
4B fertilizers has divided its channel into two main regions these are
Lahore, NWFP, Hyderabad and Vehari region.
• Zones:
• Territories:
Reward management
To gain the budgeted goals from the channel member 4B offer the competitive
pay and also offer benefit packages in the form of commissions. So the extra benefit offer
by the 4B fertilizer to the channel members in the form of commission motivate them to
attain the goals which are assign to them. HR activities within the 4B fully support to the
reward management because they offer reward on the performance base of the employees
and the performance of the employees are calculated by comparing the actual
performance performed by the employees with the targets assign by the company. And
see that either employees achieve the standard goals if they achieve then the company
give them rewards. If the employees give more return to the company as compare to the
standards then company provide them extra rewards and also chances of promotion of
that employees also increase.
Due to the effective reward management 4B is now at the stage that it can’t sale
on credit. Firstly the order party make DD(demand draft) and submit to the distributor
center with his order and then distributor center forward its order to the headquarter of
the province then the headquarter fulfill the order.
HR fuction
In the 4B HR functions are work closely with the line managers, in the 4B no
labour union is present because in the 4B human resource department fulfill his duties
more effectively that the employees give much important to the human resource
department and suppose to be their lawyers in the front of the top management.
Human resource function potentially large influence on the activities of the 4B fertilizers
and that’s why the human resource department having much importance in the 4B
fertilizers.