PARLE G PRODUCTS

INDUSTRY PROFILE=
Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80
years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular
brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to
the remotest villages of India, the company has definitely come a very long way since its
inception.
Many of the Parle products - biscuits or confectioneries, are market leaders in their category and
have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market
and a 15% share of the total confectionary market in India, Parle has grown to become a multimillion dollar company. While to the consumers it's a beacon of faith and trust, competitors look
upon Parle as an example of marketing brilliance.

Available Any Where

Today, the great strength of Parle Products is the extremely widespread distribution network. Even
at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken
years to create this extensive network. Parles sales force started with one salesman in Bombay and
some agents in few other cities. Gradually, Parle Products expanded. Soon sweets and biscuits
were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities. As production
increased, distribution was amplified. Full time salesmen were appointed in different areas.
Currently, Parle Products has over 33, 00,000

ABOUT US:
Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of
2011, it is the largest selling brand of biscuits in the world according to Nielsen.
Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades,
the product was instantly recognized by its iconic white and yellow wax paper wrapper with the
depiction of a young girl on the front. Counterfeit companies have attempted to recreate and sell
lower quality products of similar names with virtually identical package design.

HISTORY:
Parle-g is a worlds largest manufacturing company. Parle Products was established in the Vile
Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India
became independent, the company launched an ad campaign, showcasing its Gluco brand of
biscuits as an Indian alternative to the British biscuits.
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until 1980s. The "G" in the name Parle-G
originally stood for "Glucose", though a later brand slogan also stated "G means Genius".

Market
As of 2011, Parle-G is the largest selling biscuit in the world. It has 70% market share in India in
the glucose biscuit category followed by Britannia, Tiger (17-18%) and ITC's Sun feast (8-9%).
The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than
50 per cent of the company's turnover (Parle Products is an unlisted company and its executives
are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35
billion). It also is popular across the world and is starting to sell in Western Europe and USA.

Recognitions
The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in the 58th
place as the Most Trusted brands of India.

VISION:
To promote a society in which everybody including poor, marginalized and disadvantaged
Communities have equal opportunities and facilities and work to their potential and be self-reliant
with justice, equity and pride.
MISSION:
Enhancing the life standard in qualitative and quantitative terms so as to integrate the marginalized
and vulnerable sections and help them to participate in the mainstream society

BOARD OF DIRECTORS:
: Mr. V. I. Garg Non Exe. Chairman
: Mr. Vikas Shukla Executive Director
: Mr. Ravindra Shenoy Director
: Mr. Ashish Kankani Director
: Mr. Rahul Shidhaye Director
: Mr. Harish Luharuka Director.

Product range
Biscuits: Parle-g

20-20cookies Sweets: Kaccha mango

Melody
Mango bite
POPPINS

Parle-Marie

MANUFACTURING PROCESS:

PACKING MACHINE

HEATER (OVEN)

PACKING MACHINE

THE WHOLE PROCESS CAN BE SEEN WITH THE HELP OF THIS PICTURE

SWOT ANALYSIS.
Strength
1. Low cost
2. Good advertising and visibility
3. Celebrity brand ambassadors
4. Most trusted brand having high brand loyalty
5. Top of the mind biscuit brand

Weakness
1. Many competitors in this segment
2. Nothing unique in the product now.
3. Storage
4. No differentiation

Opportunity
1. Tie-up with schools as a part of meals
2. Tie-up with corporate/hotel chains

Threats
1. Similar biscuit categories

Competitors
1. Britannia Tiger
2. Horlicks Biscuits
3. Local glucose biscuits

OBSERVATION:
(1)The maintenance of the company was very good from outside.
(2)The safety measures provided to the workers were sufficient.
(3)More of capital intensive techniques were used.
(4)Wastage was thrown out immediately.
(5)No substitutes for electricity cut off (Non availability of generators).
(6)Closer to the main market of Pune
(7)Work was done in two shifts.
(8)Canteen facilities were not available.

RECOMMENDATION.
(1) Something must be done for obviating the effects of power cut.
(2) More number should be employed.
(3) Canteen services must be provided.
(4) They must start producing more variety of products.
(5) Plant should be expanded to boost production capacity.

CONCLUSION
The visit to Parle G (contract manufacturing unit) was very nice. We were quite nervous before
entering the seminar hall in which the video on Parle was shown to us. But after watching that
video we were confident enough to actually watch the industrys plant. The authorities there were
very familiar.