Professional Documents
Culture Documents
PROJECT REPORT
ON
Brand
Preference
Of
Mobile Phones Among
Submitted To:
Supervisor
Submitted By:
Your Name
Roll No.- XXXXXXX
COLLEGE NAME
Ghaziabad, U.P.
CERTIFICATE
This is to cert
YOUR
ify that
NAM
,st
E
udent
COLLEGE
of
NAM
hasE
guidanc
of
SUPERVISOR
e
Faculty m
er
em
of
bCOLLEGE
. NAM E
(
YOUR SUPERVI
) SOR
ACKNOWLEDGEMENT
I w ish to express m y gr
DIRECTOR
atitude
NAME,
to direcCOLLEGE
tor,
NAM
,
E
FACULTY M EM
, Pr
BER
ogram
orc
di
onator w ho have extended their kin
YOUR NAM E
StudentM anager
PGDM
08/012
COLLEGE NAM E
PREFACE
choosesa par
rbr
tiand
cula
w hen he/she purchasesa new hand
Table of Contents
1.
INTRODUCTION ....................................................................................................7
a.
..............................................................7
b.
c.
d.
3.
4.
5.
FINDINGS............................................................................................................. 40
6.
RECOMMENDATIONS ....................................................................................... 41
7.
LIMITATIONS ...................................................................................................... 42
8.
BIBLIOGRAPHY...................................................................................................43
9.
ANNEXURE ..........................................................................................................44
1. INTRODUCTION
a.
"handphone") is
range,
a long
portable electronic device used fo
com m unicat
Ini
addi
on. tion to the standard voice function ofa tele
spurred
the
by
grow th in dem and in countries.
like India and Chi
grow ing ata rate of82.2% .
China
the
is biggestm arketin Asia Pacific w it
8%
h aof
subscriber
the tot
subs
al cribersin Asia Pacific.
Considering
com parpopul
able
forgrow th.
the
fact
that
India
and
China
hav
basi
s
c
ervices.Private sector services are presently availabl
privat
ser
evicesfocuson the business/corporate sec
end
tor,and off
M obile Com m
ti
uni
ons
c(
aGSM )and Code Division M ultiple Access(CD
sector is dom inated by Ai
Es
rs
tar
el,Vodf
and I
one
dea Cellular,w hile the
2. M otorola
3. Sam sung
4. LG
5. Sony Ericsson
Nokia
In 1865,an engineer nam ed Fr
tedr
abli
i
s
khed
Ides
a
pul
tw
am
ood
pes
m ill and
w ere the days w hen there w as a strong dem and for paper in
stakes and Nokia grewas
fas
ter
ter
.The
and f
acquir
aed
m ajor partofthe Finnish Cable W orks shares.The Fin
m erged
up to form the Nokia Group.The Electronics Departm ent
Group w asform ed.
In the beginni
970,
ng of
the
1 telephone exchanges c
m
ons
echani
isted
cal
ofelect
200 w as em bedded w
level
ith m
hi
c
put
o
gh er language as w ell as Int
l
aunched and Nokia started the developm entofGSM phones.B
refused)Due to
ia
thi
inc
sr
Nok
eased itssale ofGSM phonesthatw aseno
series of
pr
the
oduction w as so successfulthat inspite ofits goa
Sol
t
u
ionsdivision enablesbusinessesand institutionsto exten
from m obile devices for voice and basic data to secure m obil
applications.Its solutions
opt
inc
im
lude
ized
bus
m obi
ines
les
devices for end u
a por
tfolio ofInternet portfolio netw ork perim eter security g
operatorsand s
ovi
ervi
der
ce
spr
.Nokia Corporation isbased in Espoo,F
Motorola
fastestnat
ever
ionw ide launch byM OTOROLA in a period of4 and 5
the com m encem entofoperationsin M ay 2003.
M OTOROLA setup
of
a
the
stat
are
tm anufacturing facility atGreater N
Delhi, in 2004,i
w
nves
ith t
an
m ent of Rs 500 Crores. During the ye
M OTOROLA also com m enced the hom epr
fri
oduc
endl
t
y
ion
Ref
f
r
or
iger
its
at
ec
or
os
The GreaterNoida mg
anuf
unit
ac
li
t
ne
urhas
in been designed w ith the
m ostEc
fro
iendly units am ongstallM OTOROLA m anufacturi
w orld.
Samsung
The
Samsung Group isthe w orld's
congl
larges
omt
.
er
It
at
Sout
is
e h Kor
'sl
ea
argest
chaebol
and com posed ofnum erous
bus
int
ines
er
,
nat
al
ses
l
i
uni
onal
ted under the
Samsung brand, incl
Sam
uding
sung Elec
,t
t
r
he
oni
wcor
s ld's el
lar
ec
ges
troni
t cs
com pany,
Sam sung Heavy I
,
ndus
one t
of
rit
es
he w orld'
shi
sl
pbui
arges
l
and
der
t s
The
Samsung brand isthe bes
Sout
tknow
h Kor
nbr
ean
and in the w orld and in 2005
Sam sung over
Japanes
took
rival
eSony
as the w orld's
cl
ons
eadi
um
ng
er electronics
entertainm
indus
enttries. Sam sung's strong influence in South K
a num berofbusines
but
sesal
abr
sooad,
began leading the w ay in certain e
com ponent
Samss
.ung'sconstruc
wt
as
ion
aw
br
ar
anc
ded
h a contractto build on
the tw
Pet
o ronasTow
in
M er
alays
s,
Tai
iapeii
101
n
Taiwand
an tBur
he jDubai
in
United Arab Em
(founded
irates by Callum Cuirtis),w hich isthe tallest
constructed.In 1996,the Sam sungSungkyunkw
Group reacqui
anr
Uni
ed ver
thesity
a $5 billion vent
s
ur
ol
e
dw
t
Renaul
o
as
at
t a significant loss. M ost
im portant
Sam
ly,
sung Elec(
t
SEC)
ronicw
sas off
pun
ici
of
al
f
ly
fr
s
om the
Sam sung Group and has since com e to dom inate the g
in investmr
ent
the
sf
2005
o
fiscalyear.Sam sung'sbrand strengt
[9]
im proved in the las
tfew years.
[
10]
Top 20 Sem iconductor M arket Share.
Ranki
.In 1995,
ng Year
itby Yea
builtits
li
fqui
irs
ct
r
dystaldi
ss
cpl
reen.
ay Ten years later,Sam sung gr
be the w orld's largest m anuf
cac
rys
tur
tal
er
di
of
spl
li
ay
qui
Sony
panel
d
,
s.
w hi
ch had notinvested in LCDs,contacted Sam s
S
ung to coop
LCD
w as established as a jointventure betw een Sam sung a
to provide a stable supply ofLCD
m anuf
panel
act
sur
S
f
LCD
or
eri
bot
ss
. h
LG
that
produces electronics,m obile phones,and petrochem ical pr
subsidiaries
El
li
ec
ke
tr
LG
oni
G Tel
cs,L
ecom ,Zenith Electronicsand LG Chem i
countries.LG Group
Koo
founder
In Hw oiestablished Lak HuiChem icalIndu
(currently LG El
nc
ec.
t
)
roni
in 1958.
cs I I
Gol
n 1959,
dstar produced Korea's firstr
M any consum er electronics w ere sold under
GoldSt
t
ar
he
,w
br
hi
and
le s
nam
om e
e
soaps and
Hi
Ti laundry detergents,but m ost associated w ith its L
toothpaste.In 1995,
renam
ited
w as
"LG",the abbreviation of"Lucky Gold
w riter
et
s
c
,
.LG acquired Am erican television m anufacturing com pa
LG Electronics is the w orld's s
er
ecof
ond
Tel
bi
evi
gges
sit
ons
m
dak
bi
and
gges
thi
tr
m arker of
TVs
LCDand M obile Phones.W ith headquarters in the LG T
Yeouido,Seoul
Elec
,t
LG
ronics is the flagship com pany ofLG Group,on
largest Conglom
The
er
com
atpany
e.
has 75 subs
w or
idi
ldw
ari
i
de
es that design and
larges
m anuf
t
acturers of liquid crystaldisplays.Also in 2006,th
phone divisM
ion,
obi
LG
le,m arketed the LG Chocolat
the
e phone,
com pany'
changi
s
ng
refrigerat
w as
or
hi
s,
m
ng
achines,and air conditioners.The LG Group w as
derived.The current"Life'sbac
Good"
kronym
slogan
.Bef
is
or
ae the corporate n
change
toLG,household products w ere sold
nam
under
e Lucky,
ofthe
w hi
brl
and
e
electronic productsw ere sold under
GoldStar
the
.The
brand
Gol
nam
dSt
brand
ar
e of
is
acquireni
ed Z
th Electronicsofthe United States.LG SolarEnergy is
in 2007
al
t
l
o
ow LG Chem to supply polysilicon to LG Electronicsfor
cells. In 2008,i
LG
ts f
t
i
ook
rst dive into
panel
the sm
ol
anuf
ar acturing pool,as
an
nounced a prelim inary deal
vent
to f
ur
or
emwa
it
j
h
oi
Coner
nt
gy.Under the dea
to be com pleted
ar'
by
s end,
ye LG w ould ac
per
qui
c
r
ent
e as
75
take in Conergy's
Frankfurt
panel
solarplant
Digitalappliance
Sony Ericson
Corporate structure
devices, includi
r
ng
ich
feat
phone
s
ur
, ac
e cessories and PC cards. The pro
Sony
Ericsson
M obile
itsfi
j
r
oi
st
ntproductsin MSony
archEr
2002.
icsson productshave universa
and are different in the key areas ofim aging,m usic,design
com pany has launched products that
f tm
he
ake
m aj
bes
ortmus
obi
el
o
e
an
accolades
receive acc
and
olades
Sony Ericsson is today accepted as a w orld lea
Best3G Handsetfor
ull
2004,
f
y
eatur
aed
f phone m ade for Vodafone w ith
perform ance and value form oney.In February 2007 the GSM A
phone.
shot
Innovation in partnership
firstto launch
enabl
Javaed
3Dhandsets,and isforging ahead to bring
aw i
er
d audience.
Factorsthatinfluenc
m aki
e dec
ng is
ni
pur
on chasing
hone.
a m obile p
2. RESEARCH METHODOLOGY
a. SAMPLING METHODOLOGY:
Sample Size
25
0respondents
Sample Unit-Stud
entsofGraduation and the PostGraduation have be
sam ple unit.
b. RESEARCH DESIGN: -
acros
Ghazi
s
abad
& gathered inform ation required aspe
questionnaire.
c. DATA COLLECTION:
NUMBER
M ALE
139
FEM ALE
111
%AGE
55.6
44.4
160
140
120
100
Number of the
Respondents
80
Percentage of the
Respondents
60
40
20
0
Male
Female
Interpretation:
The graphicalrepresentation ofut
the
of
tabl
thee
250
show
Res
st
pondent
hato
s,
139
w ere m ale and 111 w ere fem ale.
Q.2- oc
Table Number 2
PARTICULARS
NUMBER
%AGE
Service
109
43.6
Business
76
30.4
Professional
Others
34
13.6
31
Total
12.4
250
100
120
100
80
Number of the
Respondents
60
Percentage of the
Respondents
40
20
0
Service
Professional
Business
Others
Interpretation
NUMBER
%AGE
Les
t
s
han 15,000
101
40.4
25,001
35,000
52
20.8
15,001
25,000
Total
61
36
250
24.4
14.4
100
Interpretation
Q-4.
Table Number- 4
PARTICULARS
NUMBER
%AGE
High school
34
13.6
Graduate
89
35.6
2.4
Interm ediate
Postgraduate
Other
Total
23
98
250
9.2
39.6
100
120
100
80
60
40
Number of the
Respondents
Percentage of the
Respondents
20
0
Interpretation:
The graphic
r
al
esent
repation show s that out of the 250 respon
educationalbackground.
Number of the
Percentage of
Phones
Respondents
Respondents
Nokia
155
Sony Ericson
34
13.6
M otorola
22
8.8
2
4
5
6
Sam sung
LG
Others
Total
22
11
250
62
2.4
8.8
4.4
100.0
Interpretation
Ericson,6 are using the Sum sung,22 are using the LG,22 are
and 11 are using the Others.
S.NO
Number of the
Percentage of
Respondents
Respondents
Lessthan 1 year
48
19.2
24 years
56
22.4
2
4
12 years
Above 4 years
Total
75
71
250
30
28.4
100.0
Interpretation
Outof250
the respondents48 are using forlessthan
- year,75 are u
2years,56 are us
4i
year
ng for
s,71
2 are using forabove 4 years.
Frequency of
Number of the
Percentage of
Respondents
Respondents
phones
1
Lessthan 1 year
59
23.6
24 years
43
17.4
2
4
12 years
Above 4 years
Total
88
60
250
35.2
24
100.0
Interpretation
Q.8 What will you be willing to pay for a mobile phone by respondents.
Table Number- 8
PARTICULARS
NUMBER
Lessthan 10,000
142
20,001 to 40,000
15
10,000 to 20,000
86
Any am ount
Total
250
%AGE
56.8
34.4
6
2.8
100
160
140
120
100
Number of the
Respondents
80
Percentage of the
Respondents
60
40
20
0
Less than
10,000
10,00120,000
20,00140,000
any
amount
Interpretation:
The graphical representation show s that out of the 250
respondents w ere w illing to spend
86lw
es
er
se
than
w ill
10,
ing000,
to spend
betw een
,001
10 to 20,000,15 w ere w illing to pay betw eem 20,00
restw ere ready to pay any am ount.
Q-9 . Consider the TV advertisement you like most what brand is it promoting
by respondents.
Table Number- 9
PARTICULARS
NUMBER
%AGE
Nokia
122
48.8
Sony Ericson
42
16.8
Sam sung
LG
M otorola
11
24
Iphone
Blackberry
Other
43
Total
2
4
2
250
17.2
4.4
9.6
.8
1.6
.8
100
Interpretation:
LESS THEN
1-2 YEAR
2-4 YEAR
ABOVE 4
1 YEAR
Total
YEAR
M ALE
23
38
32
45
138
TOTAL
48
74
57
71
250
FEM ALE 25
36
25
26
112
Ho; th
ere isno significant
bet
rel
wat
een
ions
the
hi
gender
p
and tim e period of
the m obile phone.
23
26.5
38
31.4
25
36
32
25
45
26
(O-E)2
40.8
(O-E)2/E
12.25
7.84
.36
39.2
33.64
33.2
7.84
21.5
25.5
31.9
E)2
/ E = 3.429
12.25
.25
34.81
E
.462
.192
.011
.858
.570
.236
.009
1.091
3.429
ndf
= (row
1)(colum
1)n
=(2
1)(
1)
4
=3
So w e w ill accept
hypot
nul
hes
l
that
is is there i
fs
fer
no
enc
di
e significance
relations
bet
hi
wpeen genderand tim e period ofchange the m obile p
CHI-SQUARE ANALYSIS ON THE RELATIONSHIP BETWEEN
INCOME AND SPENDING ON MOBILE PHONES
Income/
Spending
Amount
Less than
Less than
10,000-
20,000-
40,000 &
10,000
20,000
40,000
above
Total
66
27
101
35
23
61
29
20
52
18
36
above
10
Total
140
88
15
250
15,000
15,000
25,000
25,00035,000
35,000 &
(O-E)2
66
56.66
29
29.12
35
10
27
23
20
18
4
3
1
7
4
2
1
34.16
(O-E)2/E
89.11
.70
.01
1.57
.02
.00
20.16
103.2
5.11
21.
7
4
2.34
.11
35.55
18.30
73.10
2.89
2.05
.16
12.67
28.40
2.24
3.66
.435
.12
6.06
3.12
4.24
4.49
2.16
23.42
1.70
2.89
2.82
1.45
1
1.39
.30
0
.70
144
10.84
.50
1.7
.21
0
26.77
E)2 / E = 26.77
=9
LESS THEN
1-2 YEAR
2-4 YEAR
ABOVE 4
1 YEAR
MALE
FEMALE
TOTAL
Total
YEAR
38
45
23
33
139
59
88
43
60
250
21
43
20
27
111
Ho; There is no s
ant
igni
rel
fic
ations
bet
hi
w een
p
the incom
frequenc
e and y of
changi
the
ngm obile phones.
38
32.80
23
23.90
45
33
21
43
20
27
(O-E)2
48.92
33.36
26.20
39.07
19.09
26.64
X2 = E)2
/ E = 2.64
=3
(O-E)2/E
27.04
15.36
1
.13
27.04
15.44
.82
.13
E
.82
.31
.04
.00
1.03
.40
,04
.00
2.64
5. FINDINGS
Nokia isthe m ostfavorite brand ofthe college student.
30% student
us
s
i
ar
ngethe m obile phonessince last1 to 2 years.
M ostfavourit
am
e br
ong
and
the college studentsisNokia and the l
favorite brand isLG.
6. RECOMMENDATIONS
com pani
.New
es techniquesofprom otion isrequired to create
ab
outthe entire range of
prc
oduc
om.pani
ts es
7. LIMITATIONS
A sm allsam pl
250
e size
student
of
sistaken,so w e can notdraw inf
abou
tthe population from thissam ple size.
Tim e period iss
rhor
esour
tand
ce constraints.
The scope ofthe
ispr
lioj
mi
ec
ted
t to the citySo,
ofGhazi
w e cannot
abad.say
thatthe sam e response w illexistthroughoutIndia.
Thisstudy
bas
i
ed
s on thei
pr
ngevai
student
l
student
s
8. BIBLIOGRAPHY
BOOKS:
M ARKETING M ANAGEM
ENT
V.S.Ram asw am y,
S.Nam akum ari
RESEAR
CH M ETHODOLOGY
C.R.Kothari
OPERATION RESEARCH
-
Vittal
Web Resources:
w w w .trai.gov.in
http ://w w
cw
om
.LG.
/LG.portal?nfpb=true&pageLabel=
AboutLG
http://w w w .m otorola.co.in/about.htm
w w w .google.com
w w w .scribd.com
9. ANNEXURE
Questionnaire
Section A: Personal Informations
1.Nam e:
2.(a)Age:
(b)Gender
M ale
Fem ale
3. Occupation of Father
Service
Professional
Business
Others
Specify
4. Income Level (per month)
Lessthan 15,000
15,001
25,000
25,001
35,000
High School
Interm ediate
Graduate
PostGraduate
IfOther
Specify
A)Nokia
C)Sony Ericson
E)M otorola
G)Blackberry
B)Sam sung
D)LG
F)iPhone
H)Others
Specify
Lessthan 1 year
1 2 years
2 4 years
Above 4 years
9) What are the reasons for using the above mentioned model.
A)W AP
B)Justto talk on it
C)UseGPRSfunction
D)Receive Em ail& SM S
E)Dow n Load Files
F)Others(Specify
Above 4 years
11) What phone Accessories do you have?
A)Handsfree
12) Latest Mobile facilities which you are aware of:(Can tick m ultiple boxesofthe facilitiesyou know .)
A)GPRS
B)3G
C)M M S
D)BLOOTOOTH
E)INFRARED
F)VIDEO CALL
3leastfavorite.)
A)Nokia
B)Sam sung
C)Sony Ericson
D)G
L
E)M otorola
G)Blackberry
H)Others
Specify the
. brand
14) Why you like the brands you chose above? (Please indicate the im portantofbe
factors w hen you choose
ver
the
y br
imands
por
t
sant
.
om
1 ew
,2hat
ri
t
m
ant
po
nei
,3 therim portant
norunim por
l
t
es
ant
si
,
m
4por
t
uni
ant
m,por
5 tant.)
A)Advertisem ent
B)Appearance
C)Price
D)Functions
E)Quality
F)Brand Im age
G)Service
Specify.
Light or
m edium or
heavy
Sm allor
m edium or
large
10,001 to 20,000
20,001 to 40,000
Any am ount(Specify
C)M agazine
E)Outdoor
G)Leaflets
H)Others(specify
B)New sPaper
D)Online
F)Radio
A)Nokia
B)Sam sung
E)M otorola
F)iPhone
C)Sony Ericson
G)Blackberry
D)LG
H)Others
Specify
1
A.Slogan
B.Picture
C.Color
D.Story
E.Spokesperson
F.M usic
G.Others
H.Recom m ended by
Friends
I.Others(Specify)
20.) Are there any general comments you would make about what you
like/dislike about mobile phones? (This could be pricing, location of sales,
reception, colour, memory, or anything else.)