STEPHANIE KELLY, MS, APR

816-916-3616 ~ skelly5596@gmail.com ~ linkedin.com/in/stephaniekelly1

MARKETING, BRAND AND COMMUNICATIONS EXPERT

CAREER SUMMARY: Results driven marketing and communications professional successful in creating maximum business growth through
marketing strategy, digital content development, brand management, public relations, promotional partnerships, and strategic alliances.
Skilled in developing and executing marketing communications programs that amplify the brand generating increased profitability for an
organization. Progressive, action-oriented leader that thrives in a fast paced environment bringing an active approach to each job. Passion
and facility for developing cutting-edge solutions, leveraging organizational communications goals to drive meaningful results.

Strategic Planning and Program Implementation

Brand Management and Amplification
Marketing Promotion and Revenue Growth
Advertising / Collateral / Marketing Materials

Internal and Corporate Communications

Partnership Management and Vendor Liaison
Event Marketing and Creation
Digital and Social Media Content Development

PROFESSIONAL EXPERIENCE

Contractor, Medtrak (2015- Current)

MedTrak is a national pharmacy benefit management company with goals of managing prescription benefit costs while offering
customized solutions to deliver optimal benefits.

Providing digital and social media consultation, development, writing and editing.

Integrated Marketing Senior Manager, Sprint Corporation (2011-2015)

Developed and managed marketing communications programs to align marketing strategy with corporate brand, objectives
and target audiences. Oversaw full scale execution of national and local marketing, communications, promotions. events
and digital and social media content. Drove internal and external campaign publicity to increase brand awareness and
positive brand impression. Managed budgets up to $10 million.

Attained 55% increase in brand affinity and purchase consideration via on-site, in-show and retail aspects for The
Voice sponsorship on NBC which secured 20 million viewers per week. Managed product integration, branding and
messaging, retail promotion and collateral, employee and consumer sweepstakes, internal and external
communications, and measurement/analytics reports.

Tripled sales and quadrupled social media engagement by heading a multi-year, global partnership with Major League
Soccer (MLS). Responsible for partnership management, event activation, advertising and branding, national consumer
promotion, digital/social medial promotion and web content, retail collateral, executive hospitality, and measurement.

Skyrocketed business sales by 60% through multi-year Sundance Film Festival sponsorship, including on-site
branding, advertising, national messaging and communications, sales promotions and incentives, internal
communications and C-Level executive hospitality.

Generated 12 million positive brand impressions through sponsorship, brand presence, on-site promotion and
employee benefits for Kansas City Starlight Theater and Theater in the Park.

Secured 20 million positive brand impressions and 150% increase in local sales through management of signature
music festivals including event design, consumer engagement and digital/social media promotions.

Obtained 40 million brand impressions and 20% increase in local area retail sales through management of television
show sponsorships, including national public relations, internal promotion and communications, retail offers, on-site
promotional presence, consumer sweepstakes, and on-air branding.

Generated 165 million positive consumer impressions and increased multiple brand metrics by executing branded
promotions for multiple major national cinema releases. Included retail collateral, public relations, digital, email and
social media promotions, national sweepstakes, internal communications, in-theater branding, and interactive
consumer engagement.

Produced over 262 million positive brand impressions, $764,000 in earned media valuation, 40% increase in lead
generation, and saved company $300,000 by managing and renegotiating partnership and vendor contracts.
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STEPHANIE KELLY
Innovation Media Senior Manager, Sprint Corporation (2007-2011)
Served as leadership for strategy and planning for all non-traditional media. Developed programs to increase brand image, and
product/service sales. Managed brand and marketing activities and events. Designed and executed interactive and social media
marketing programs coordinating multiple agencies at a national level.
Increased brand metrics up to 70% through national cinema strategy for in-theater advertising, branding, and consumer
promotions on more than 30,000 movie screens nationwide.
Generated 15% increase in sales by overseeing creation of branded websites incorporating content from popular TV
shows: 24, Survivor, Desperate Housewives.
Increased advertising efficacy by 30%+ and grew field sales by 25% implementing marketing initiatives in television, live
events, print, and online.
Lifted brand metrics to 85% by positioning custom couponing system in 700 movie theaters nationwide.
Drove 70% increase in public image by launching red carpet digital campaigns with People magazine and Eonline to
create positive emotional engagement with targeted consumers.
Spearheaded creation of In the Motherhood original web series- so popular with online viewers, it was developed into an
ABC TV series.
Achieved 60% increase in sales through the creation and management of Business on Main, an award-winning on-line
community featuring original video programs, articles, answer center and community resources.

Corporate Brand Group Manager, Sprint Corporation (2002-2007)

Directed staff of five responsible for corporate brand strategy including positioning for products and services, brand positioning
and associated metrics, brand education, messaging strategy, product identity and naming, end-to-end campaign integration
from communications strategy to marketing materials. Acted as corporate spokesperson for branded entertainment initiatives.
Earned $160 million return on investment, and 89% positive brand perception by directing nationwide consumer and base
marketing campaigns for product and service launches.
Created Branded Entertainment team, which addressed new marketing trend for product and brand integration.
Negotiated and executed exclusive multi-year partnerships with the Oprah Winfrey Show, Academy Awards, Emmy
Awards, Live Broadway Theater League, and Tony Awards, for increased brand affinity and purchase consideration with
target audiences.

Corporate Communications Group Manager, Sprint Corporation (1999-2002)

Directed staff of six responsible for the design and development of national public relations campaigns and events for
community relations, philanthropy, health and safety issues, disaster response and government affairs.
Launched first nationwide retail collection for wireless devices resulting in 65 million+ devices collected to date and
generating $30 million+ in donations for charities including Susan G. Komen, Easter Seals and Disability organizations.
Public Relations Acting Director for southern California. Handled media inquiries, crisis communication and customer issues.

EDUCATION
Masters of Science in Management and Marketing, Baker University
Bachelor of Science in Industrial/Organizational Psychology, Kansas State University

PROFESSIONAL ACCREDITATION
APR, Public Relations Society of America

AWARDS
Top Integrated Advertising Campaign, Cinema Advertising Council
Bronze Quill, Kansas City International Association of Business Communicators
Silver Quill, Kansas City International Association of Business Communicators
PRISM Award, Greater Kansas City Public Relations Society of America
Sweet Sixteen of Top Brand Marketers, Cablefax
Sprint Values of Excellence Award
Sprint Presidents Club Award

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