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Management Information Systems

Information Technology
(Infrastructure and Emerging Technologies)

Management Information Systems


CRIS (IRCTC) Speeds Up with a New IT Infrastructure
Problem: Aging systems no longer able to provide
information rapidly enough for timely decisions; too
unreliable for 24/7 operations
Solutions: Replaced and upgraded hardware and
software and used leading-edge technology
Grid computing
Virtualization
Blade servers
Demonstrates IT s role in using resources more
efficiently; reducing computing energy usage,
modernizing services
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Management Information Systems


IT infrastructure:
Set of physical devices and software required to
operate enterprise
Set of firmwide services including:

Computing platforms providing computing services


Telecommunications services
Data management services
Application software services
Physical facilities management services
IT management, standards, education, research and development
services

Service platform
perspective more accurate view
of value of investments

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Management Information Systems


IT Infrastructure
Connection between the firm, IT infrastructure and Business Capabilities

The services a firm is capable of providing to its customers, suppliers, and employees are a
direct function of its IT infrastructure. Ideally, this infrastructure should support the firms
business and information systems strategy. New information technologies have a powerful
impact on business and IT strategies, as well as the services that can be provided to
customers.

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Evolution of IT infrastructure
General-purpose mainframe & minicomputer era:
1959 to present
1958 IBM first mainframes introduced
1965 Less expensive DEC minicomputers introduced

Personal computer era: 1981 to present


1981 Introduction of IBM PC
Proliferation in 80s, 90s resulted in growth of personal
software

Client/server era: 1983 to present

Desktop clients networked to servers, with processing


work split between clients and servers
Network may be two-tiered or multitiered (N-tiered)
Various types of servers (network, application,
Web)
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Stages in IT infrastructure evolution

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Evolution of IT infrastructure (cont.)
Enterprise computing era: 1992 to present
Move toward integrating disparate networks, applications
using Internet standards and enterprise applications

Cloud Computing: 2000 to present


Refers to a model of computing where firms and
individuals obtain computing power and software
applications over the Internet or other network
Fastest growing form of computing

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Stages in IT infrastructure evolution

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Multitiered Client/Server Network (N-Tier)

In a multitiered client/server network, client requests for service are handled by different levels of servers.

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Technology drivers of infrastructure evolution


Moore
s law and microprocessing power
Computing power doubles every 18 months
Nanotechnology:
Shrinks size of transistors to size comparable to size
of a virus

Law of Mass Digital Storage


The amount of data being stored each year
doubles
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MOORE
S LAW AND
MICROPROCESSOR
PERFORMANCE
Packing over 2 billion
transistors into a tiny
microprocessor has
exponentially increased
processing power. Processing
power has increased to over
500,000 MIPS (millions of
instructions per second).

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Management Information Systems

FALLING COST
OF CHIPS
Packing more transistors
into less space has
driven down transistor
cost dramatically as well
as the cost of the
products in which they
are used.

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Infrastructure Components
IT Infrastructure has 7 main components
1.
2.
3.
4.
5.
6.
7.
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Computer hardware platforms


Operating system platforms
Enterprise software applications
Data management and storage
Networking/telecommunications platforms
Internet platforms
Consulting system integration services
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THE IT
INFRASTRUCTURE
ECOSYSTEM
There are seven major
components that must be
coordinated to provide the firm
with a coherent IT
infrastructure. Listed here are
major technologies and
suppliers for each component.

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Management Information Systems


Infrastructure Components
Computer hardware platforms
Client machines
Desktop PCs, mobile devices PDAs, laptops

Servers
Blade servers: ultrathin computers stored in racks

Mainframes:
IBM mainframe equivalent to thousands of blade
servers

Top chip producers: AMD, Intel, IBM


Top firms: IBM, HP, Dell, Sun Microsystems
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Infrastructure Components
Operating system platforms
Operating systems
Server level: 75% run Windows; 25% run Unix or Linux
Client level:
90% run Microsoft Windows (XP, 2000, CE, etc.)
Handheld device OSs (Android, iPhone OS)
Cloud computing OSs (Googles Chrome OS)

Enterprise software applications


Enterprise application providers: SAP and Oracle
Middleware providers: BEA
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Data management and storage


Database software:
IBM (DB2), Oracle, Microsoft (SQL Server),
Sybase (Adaptive Server Enterprise), MySQL
Physical data storage:
EMC Corp (large-scale systems), Seagate,
Maxtor, Western Digital
Storage area networks (SANs):
Connect multiple storage devices on dedicated
network
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Networking/telecommunications platforms
Telecommunication services
Telecommunications, cable, telephone
company charges for voice lines and Internet
access
AT&T, Verizon
Network operating systems:
Windows Server, Novell, Linux, Unix
Network hardware providers:
Cisco, Alcatel-Lucent, Nortel, Juniper Networks
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The Evolution of Networking

Telecommunications, combined use of computer hardware and


communications software for sending and receiving information over
communications media, enables computer users throughout the world to
communicate.

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Data Transmission Characteristics
What are the characteristics of transmitted data?
Bandwidth

number

of

bits

that

can

be

transferred

per second over a given medium


Analog signals continuous waves transmitted over a medium at a
certain frequency range
Digital signals send data in the form of bits

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Data Transmission Characteristics
Bandwidth
number of bits that can be transmitted per second
terms for measuring bandwidth

Analog and Digital Transmission


Modulate sending modem changes digital signal into
analog signal
Demodulate receiving modem changes analog signal
back into digital

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Translating digital signals to analog signals

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Internal modem electronic board


plugged into a slot on a computers
motherboard

External modem standalone device connected by


cable to a computer

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Serial transmission data transmitted


one bit after another

Parallel transmission 8
bits
(1 byte) plus a parity bit
transmitted at the same
time over 9 separate paths

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Data Transmission Characteristics

Parallel and Serial Transmission


Serial transmission sends 1 byte plus the parity bit one bit after another
in a continuous line.
Parallel transmission sends 8 bits plus a parity bit at the same time over
9 separate paths.

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Communications Media

Twisted-pair cable is two parallel copper wires, individually wrapped in


Twistedplastic and bound by another plastic casing.

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Communications Media

Coaxial cable is an insulated center wire grounded by a shield of braided wire.

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Fiber--optic cable transmits beams of light through a glass or plastic core.


Fiber

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Wired Communications Media

Integrated Services Digital Network (ISDN) Lines are used to dial into
the Internet and receive information at high speeds.

Digital Subscriber Lines (DSL) use existing phone lines and new
switched connections to get faster speeds than traditional phone access.

T Lines are digital, high-speed, long-distance lines capable of carrying


signals across the line.

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Microwave systems transmit data through the atmosphere from one


microwave station to another.

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How does wireless communication work?

Satellite system is a solar-powered device containing radios called


transponders.

Transponders receive signals from transmission stations on ground.

Satellites receives signals, amplifies them, and retransmits them to other


locations on earth.

Geosynchronous orbit rotates satellite at same speed as earths rotation.

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Communications satellite is a solar-powered, electronic device with


specialized radios (transponders) for receiving signals from ground
transmission stations. A satellite receives transmitted signals, amplifies
them, and retransmits them to other ground locations.

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Infrared technology allows data as infrared light waves to be


transmitted from a special port in a computer to an infrared sensor in a
printer.

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Signals sent by cell phones are transmitted and received from cell to cell until
they reach their destination.

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home

Wi-FiWiFi-enabled devices use a


broadband Internet connection
through a wireless access point.

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Wireless Communications Media
Bluetooth technology offers short-range connectivity with other
Bluetooth devices.
Devices form a small, temporary network that can transmit voice and
data.

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Network Classifications

Networking paths allow networked client computers to send information to a


server, which relays information back to the computer or to another on the
network. Fax machines and printers are shared resources. The file server
accesses a shared hard disk.

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In peer-to-peer architecture, computers act as both client and server.

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Local area network (LAN) is a private network using a file server that
houses all network resources.

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Wide area network (WAN) spans a large geographical area connecting two or
more LANs.

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An intranet is a network within an organization to serve internal users.

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An extranet is an extension of an intranet that allows specified external users


access via the Internet

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Network Topologies

Bus Topology
all computers linked to a single line of cable (bus)
all communications travel length of bus

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Star Topology links multiple computers and devices to a central hub in a


configuration resembling a star.

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Ring Topology has no hub, and each computer is connected to two other
computers in a circular path.

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Network Hardware
Hub It is a device that links computers in a network and coordinates messages
computers send and receive

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Switch device that joins multiple computers within one local area
(LAN)

network

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Repeater device that receives signals, amplifies the signals, and sends the
signals along the communication path

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Router device that joins two or more networks

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A gateway is a combination of hardware and software that allows dissimilar


networks to communicate. This gateway connects a star network to a ring
network.

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A bridge is a combination of hardware and software that enables devices on


similar networks to communicate. This bridge connects two star networks.

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Network Interface Card (NIE) connects each client computer to a network

A
network
interface
card
(NIC) is used for
wired
connections in a
desktop PC.

A wireless NIC
allows notebook
computers to use
Wi-Fi hotspots.

Management Information Systems

Network Operating Systems (NOS)

controls flow of messages from client computers and provides services such
as file access and printing

systems such as UNIX and Mac OS have networking functions built in

Windows systems include Novells Netware or Windows Server software to


enhance the basic operating system

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Communications Software and Protocols
Communication software programs can be used to
access and use services of an Internet service provider for e-mail and Web
browsers
send and receive information to and from computers through LAN and
WAN networks
send and receive faxes

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Communications Software and Protocols
What are protocols
protocols?
Protocols are rules and procedures for exchanging information among
computers on a network.
Computers involved must have the same settings and follow the same
standards.

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Communications Software and Protocols

Examples of communications protocols

Management Information Systems

With simplex data


transmission, data
flows only one way.

With
halfduplex
data
transmission,
data flows in
both directions
but only in one
direction at a
time.

With
fullduplex
data
transmission,
data flows in
both directions
at the same
time.

Management Information Systems

Directional Protocols
Simplex transmission communications flow in only one direction
Half
Half--duplex transmission communications flow in both directions,
but not at the same time
Full
Full--duplex transmission communications flow in both directions
simultaneously

Management Information Systems

Internet platforms
Hardware, software, management services to
support company Web sites, (including Web
hosting services) intranets, extranets
Internet hardware server market: Dell,
HP/Compaq, IBM
Web development tools/suites: Microsoft
(FrontPage, .NET) IBM (WebSphere) Sun (Java),
independent software developers: Adobe,
RealMedia
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Management Information Systems

What is Web 2.0?

Web as a platform
Software as services
Architecture of participation
Social media
Harnessing collective intelligence
Originated from O'Reilly and MediaLive
International in 2004

Management Information Systems

Web 2.0 is the business revolution in the


computer industry caused by the move to
the Internet as a platform, and an attempt
to understand the rules for success on that
new platform.
- Tim OReilly

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Traditional Media

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Social Media

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Web 2.0 Provides the Infrastructure for Innovation

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And a personal change

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Web 2.0 Concepts

Blogging
Forums
Wikis
Social Networks
Bookmarking
Folksonomy = Tagging
E-commerce

Syndication
Instant Messaging
Mashup
RIA
Collaborative Software

Management Information Systems

Blogging
Individuals broadcast ideas to like-minded
people
Business to broadcast latest information to
stakeholders
Citizen journalism
Receive comments from readers
Photos, videos, podcasts
Micro-blogging (twitter)

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Forums

Online message board around one topic


Discussions with posts and replies
Threads are collections of posts and replies
Moderators to clean up spam
Software communities use forums as part
of support platform

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Wiki

Collectively share and edit a body of knowledge


Ongoing process of creation and collaboration
Knowledge Management
Wikipedia
Enterprise wikis

Management Information Systems

Social Networking

Online communities
Share information
Connect people with same interest
Personal, Business, Political
Facebook, Hyves, Friendster, Orkut,
MySpace, LinkedIn, Plaxo
Flickr, You-Tube, Slideshare, Iens

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E-Commerce

Connect seller and buyer


Adds value by providing service
Ebay, Amazon, Marktplaats
Kayak, hotels.com, Funda, Monsterboard
Business model to leverage Web 2.0
technology

Management Information Systems

Bookmarking

Users save and share links


Add meta-data
Access bookmarks on any computer
Delicio.us, Digg, Reddit, StumbledUpon
Rating
Also social networking sites

Management Information Systems

Folksonomy = Tagging

Cooperative Classification
Classification by users not experts
Easier to find
Blog posts, photos, videos, bookmarks
Common problems
Spelling
Plurals
Specificity

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Instant Messaging
MSN, Yahoo Messenger, ICQ, Aim, Jabber, Google
Talk, Skype
Instant updates and feedback
Real-time communication
Mobile-enabled
Extra features: file transfer, contact lists,
conferences
Business use to for more efficient communication

Management Information Systems

Syndication
Make updates come to you
RSS (Rich Site Summary, Really Simple Syndication)
Standard format used to publish frequently updated
works
Blog posts, comments, news, forum feeds, audio, video,
stock market

Aggregated for you by a RSS feed reader


Bloglines, GoogleReader

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Mashup
Aggregates data from more than one source
Often using Open API to build services from
data sources
e.g. Real estate data on Google map

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RIA

Rich Internet Application


Enhance user experience
Thin client to fat client
Technologies: Adobe Flex, JavaFX

Management Information Systems

Collaborative Software

Google Docs
Vyew
Real-time collaboration on documents
Change the way we work

Management Information Systems

Social Media Game


Pick a character
Discuss which Web 2.0 technology and how
they can be used
Work as a group for this assignment. Split in
to groups of 5.
Discuss how Web 2.0 concepts can help the
following characters

Management Information Systems

Character #1:
Project Manager
Ramesh is a project manager for a
project whose team is split between the
Australia and India. The client for the
project, which in the US, would like to
be informed about how the project is
going.

Management Information Systems

Character #2:
Freelance Consultant
Soundarya is a freelance consultant
with expertise in environmental law. She
would like to show potential clients the
extent of her knowledge. She would
also like to expand her network so as to
reach more potential clients.

Management Information Systems

Character #3:
Campaign Manager
Soumitra is the campaign manager for a
national politician. She would like to let
more people know about her candidate
and would like to get more people
involved in the cause.

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Character #4
University Dean
Prof. Sangvikar HOD PUMBA. He is setting
up a program that will introduce students to
cultural differences and prepare them for
working in a global economy. To do this,
there will be assignments to be done by
student
from
3
other
participating
universities around the world.

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Character #5: PRO


Shital is Public Relations Officer at the
KattaPWN
(Professional
Women's
Network). She wants to get more
visibility for the KattaPWN and she
wants to use the internet for that. She
also wants to get more people involved
in activities.

Management Information Systems

Character #6: Marketing


Praful is VP of marketing at a company
that sells electronics online. He wants
his company website to be the one that
people come to for information about
the products.

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Infrastructure Components
Consulting and system integration services
Even large firms do not have resources for a full
range of support for new, complex infrastructure
Software integration: ensuring new
infrastructure works with legacy systems
Legacy systems: older TPS created for
mainframes that would be too costly to replace
or redesign
Accenture, IBM Global Services, EDS, Infosys,
Wipro
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Contemporary Hardware Platform Trends
The emerging mobile digital platform
Cell phones, smartphones (BlackBerry, iPhone)
Have assumed data transmission, Web surfing,
e-mail and IM duties
Netbooks:
Small, low-cost lightweight notebooks
optimized for wireless communication and core
computing tasks
Tablets (iPad)
Networked e-readers (Kindle)
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Contemporary Hardware Platform Trends
Grid computing
Connects geographically remote computers into a
single network to combine processing power and
create virtual supercomputer
Provides cost savings, speed, agility

Virtualization
Allows single physical resource to act as multiple
resources (i.e., run multiple instances of OS)
Reduces hardware and power expenditures
Facilitates hardware centralization
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Contemporary Hardware Platform Trends
Cloud computing
On-demand (utility) computing services obtained
over network
Infrastructure as a service
Platform as a service
Software as a service

Cloud can be public or private


Allows companies to minimize IT investments
Drawbacks: Concerns of security, reliability

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Contemporary Hardware Platform Trends
Green computing
Practices and technologies for manufacturing, using,
disposing of computing and networking hardware

Autonomic computing
Industry-wide effort to develop systems that can configure,
heal themselves when broken, and protect themselves
from outside intruders
Similar to self-updating antivirus software; Apple and
Microsoft both use automatic updates

High performance, power-saving processors


Multi-core processors
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Contemporary Software Platform Trends
Linux and open-source software
Open-source software: Produced by community of
programmers, free and modifiable by user
Linux: Open-source software OS

Software for the Web


Java:
Object-oriented programming language
Operating system, processor-independent

Ajax
Asynchronous JavaScript and XML
Allows client and server to exchange small pieces of
data without requiring the page to be reloaded
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Contemporary Software Platform Trends
Web Services
Software components that exchange information using
Web standards and languages
XML: Extensible Markup Language
More powerful and flexible than HTML
Tagging allows computers to process data automatically

SOAP: Simple Object Access Protocol


Rules for structuring messages enabling applications to pass data
and instructions

WSDL: Web Services Description Language


Framework for describing Web service and capabilities

UDDI: Universal Description, Discovery, and Integration


Directory for locating Web services
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Contemporary Software Platform Trends
SOA: Service-oriented architecture
Set of self-contained services that communicate with
each other to create a working software application
Software developers reuse these services in other
combinations to assemble other applications as
needed
Example: an invoice service to serve whole firm for
calculating and sending printed invoices

Dollar Rent A Car


Uses Web services to link online booking system with
Southwest Airlines Web site
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Example Case Studies
www.makemytrip.com , www.cleartrip.com
http://in.bookmyshow.com/

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Contemporary Software Platform Trends
Software outsourcing and cloud services
Three external sources for software:
1. Software packages and enterprise software
2. Software outsourcing (domestic or offshore)
Domestic:
Primarily for middleware, integration services, software
support
Offshore:
Primarily for lower level maintenance, data entry, call
centers, although outsourcing for new-program
development is increasing
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Contemporary Software Platform Trends
Three external sources for software (cont.)
3. Cloud-based software services
Software as a service (SaaS)
Accessed with Web browser over Internet
Ranges from free or low-cost services for individuals to
business and enterprise software
Users pay on subscription or per-transaction
E.g. Salesforce.com
Service Level Agreements (SLAs): formal agreement
with service providers

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Contemporary Software Platform Trends
Software outsourcing and cloud services (cont.)
Mashups
Combinations of two or more online applications, such
as combining mapping software (Google Maps) with
local content
Apps
Small pieces of software that run on the Internet, on
your computer, or on your cell phone
iPhone, BlackBerry, Android

Generally delivered over the Internet

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Management Issues
Dealing with platform and infrastructure change
As firms shrink or grow, IT needs to be flexible and
scalable
Scalability:
Ability to expand to serve larger numbers of users
For mobile computing and cloud computing
New policies and procedures for managing these new
platforms
Contractual agreements with firms running clouds and
distributing software required

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Management Issues
Management and governance
Who controls IT infrastructure?
How should IT department be organized?
Centralized
Central IT department makes decisions

Decentralized
Business unit IT departments make own decisions

How are costs allocated between


divisions, departments?
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Management Issues
Making wise infrastructure investments
Amount to spend on IT is complex question
Rent vs. buy, outsourcing

Total cost of ownership (TCO) model


Analyzes direct and indirect costs
Hardware, software account for only about 20% of TCO
Other costs: Installation, training, support,
maintenance, infrastructure, downtime, space and
energy
TCO can be reduced through use of cloud services,
greater centralization and standardization of hardware
and software resources
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Management Issues
Competitive forces model for IT
infrastructure investment
1.
2.
3.
4.
5.
6.
101

Market demand for firm


s services
Firm
s business strategy
Firm
s IT strategy, infrastructure, and cost
Information technology assessment
Competitor firm services
Competitor firm IT infrastructure investments
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Management Issues
COMPETITIVE FORCES MODEL FOR IT INFRASTRUCTURE

There are six factors you can use to answer the question, How much
should our firm spend on IT infrastructure?
infrastructure?
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