MBA-MysoreUniversity Syllabus-2015-16 PDF

1
a sse ssme nt mu st be sprea d o ver si xt een we ek s a l l owi ng rea so na ble

int erval between a ssessments. IA mark s sha ll be a warded on the ba sis
o f a n nou nc ed a nd su r pr i se t e st s, term pa pers / seminars / quizzes /
ca se discu ssi ons and computer practi ca l s. T he breakup of assessment
ma rk s wi ll b e a s f ol lo w s :
COURSE CURR ICULUM & REGULATIONS G OVERNING

MASTER OF B USINESS ADM INISTR ATION ( MB A)
DEGREE COURSE
2 0 1 5-16
RE GU L ATI O N S
1. Co urse Tit le
T he c ou r s e s ha ll b e ca l l ed Ma st er o f Bu s in e ss A d m i ni str a ti on D e gr e e
Cou r se . T h e du ra t io n o f t h e c ou r se i s t wo y ea r s c o n si s ti n g o f fou r
s e m e st ers; t wo se me st ers in ea ch yea r. A ca ndi da te j oi ning t he c our se
s ha l l pu r su e p r e s cr i b e d cou r s e s o f stu di e s .
2. Elig ib ilit y for Admiss io n
A n y g ra du a te or p o s t gra du a t e i n a rt s, sc i en c e , c o m m e r c e, bu si n e ss
ma na gement, allied sciences, engineering a nd technology, medical
s c i e n c e s o f t hi s U ni v er s it y or f r o m a ny o t h er u ni v er s i t y c o n si d er e d
e qu i va l e nt t h er et o s ha l l b e e li gi b l e for admission to the course.
Fu rt her t h e ap p li ca nt shall ha v e a mi ni mu m of 5 0% i n t he qua lifying
exa mi nat i o n. A relaxa ti o n of 5 % is a vai la ble for SC/ST & Cat-I
ca ndidates. Selection of candidates to the course shall be done as per
r u le s o f t h e U n i v er s it y a n d G o v e r n m e n t o f Ka r na ta k a .
3.
Co urse Co nte nt a n d I ns truct io n
a ) C o u r s e c o n t e n t : T h e c o u r s e c o mp r i s e s o f su b j e c t s o f s t u d y ,
in t er n shi p, pr oj e c t work a nd fi el d work a s pr e scr i b e d.
P eda g o g y i n clu d e s l e c t u r e s, ca s e stu di e s , gr ou p d i s cu s s i o n s ,
qu i z z e s , s e m i na r s , c o m pu t er pr a c ti ca l s , su m m er i nt e r n s h i p, fa c t o r y
vi sit s et c.
b ) S u m m e r I n t e r n s h i p : A f te r t h e s e c o n d s e m e ster exa mi na ti on
s t u d e n t s s ha l l u n d er t a k e t ea m b a s ed su m m e r i n t e r n sh i p a n d p r e p a r e
a re port u n der t he gu ida n ce of a facu lt y member. The report shall
b e su b mitted before the commencement of t he third semester failin g
w hi c h t h e stu d en t sha ll no t b e p e r mi tt ed t o j o i n t h e t hi r d se m e st er.
c ) F i n a l P r o j e c t : D u r i n g t h e t hi rd a nd fou r t h semesters each stu dent
shal l u ndertak e pr oj ect work a nd pre pa r e p roj ect r eport strictly in
ac c orda nce wi th t he gu i deli nes i n t heir el ect ive a rea under the
su per vi si on o f a fa cu l ty. T he stu de nts are required t o maintain a
pr oj e ct wo rk da ir y t o b e su b mi tt ed for e va lu ation. The project
rep ort mu st b e su b mit ted before the commencement of the fourth
semester exa mina tion, failing which the stu dent sha ll not be
p er m itt e d t o a p p ea r for t h e e xa m ina ti o n.
4.
Atte nd a nce a nd Co n duc t
The Course is a full time cou rse and students SH ALL NOT take up
an y e mpl oy ment /c ou r se, part t i me or full ti me du r i ng their stu dy.
Stu d e nt s fou n d v i ola t i ng t hi s ru l e sha l l b e r e m o v ed fro m t h e c ou r se.
Mini mu m a ttendance of 75% of a ctual working hours is required in
ea ch pa p er . A stu d ent who d o e s n ot satisfy the requ irements of
att e nda n ce a nd co n du ct sha ll not be permitted to write the
e xa mi na t i o n i n t h e c o n c er n e d su b j e ct .
5.
Exa mi nat io n
Ea c h su bj e ct i s di vi d e d i nt o i nt er na l a s s e s s m e n t ( I A) a n d e n d o f t e r m
e xa mi na t i o n wit h ma rk s a ll o ca t ed a s sh o wn i n th e ta b l e. I nt er na l
a.
b.
c.
d.
6.
7.
Announced test
05 Mark s
Su r pri se t est
05 Mark s
T er m pa p er / s e mi na r / ca se di scu s s i o n 1 0 Ma rk s
Viva -v o ce
05 Mark s
Tot al 25 Mar ks
T he r e sha ll b e a t er m e n d exa m i na t io n o f 3 h ou r s du ra t i o n for ea c h
su bj e c t a t t h e en d o f ea c h se m e st er ( e x c e pt in g pr oj e ct r e p or t).
Ev a lu a tio n o f Pro ject Re po rts
1 . Su mmer i nt er n sh ip r e p ort a nd pr oj ec t wo rk dia r y a r e
e va lu a t e d for 5 0 ma rk s t hr ou g h i nt e r na l va lu a ti o n.
2 . Stu d e nt s s ha ll ha v e t o su b mi t a w ork da i r y a n d s y n o p si s o f t h e
proposed proj ect work, to be evaluated for 50 mark s by the
co ncerned gui de, before t he co mmence ment of thi rd semester
e xa mi nat i on fai li ng w h ich he/she will not be allowed to
a p p ear fo r the t h ir d se mest er exa mi nati o n .
3 . Ea c h pr oj e c t r e p ort i s eva lu a t e d for 7 5 ma rk s b y in t er na l a nd
T h e gu i d e or di na r il y sha l l be th e
e xt er na l exa m i n er s.
in t er nal exa m i n er.
4 . A vi va -v o c e for 2 5 ma rk s wil l b e c on du c t ed b y a b oa r d o f
th r e e m e m b er s c on sti tu t e d b y t h e C ha ir ma n, B O E fr o m t h e
a p pr o v ed l i st o f e xa m i n e r s.
Decl ar atio n o f Res ul ts
T h e d e cl a r a t i o n o f r e su l t s s h a l l b e ma d e a s f o l l o w s :
a . Mi ni mu m for a pa ss i s 4 0 % o f t h e ma rk s in ea c h e xa mi na ti o n
pa p er a n d 5 0 % o f th e ma rk s i n t h e a g gr e ga t e o f fou r
se m e st er s. T h e r e i s n o m i ni mu m for i nt er na l a sse ssm e n t, a n d
su m m er i n t er n s hi p r ep or t.
b. T he mi n i mu m for a pa ss i n F i na l p ro j e ct r e p ort i s 3 0 /7 5 m a rk s
a n d th e r e i s n o m i ni mu m for v iva -v o c e .
c. Ca r r y ov e r i s p er m i t t ed a s p e r U ni v e r si ty r e gu la ti o n s.
d. De c la ra t io n o f gra d e s s ha l l b e d o n e a ft er t h e fou rt h se m e s te r
e xa mi na t i o n o n th e ba si s o f a g gr e ga t e ma r k s o f a ll s e m e st er s .
T he d e cla ra ti o n s ha ll b e ma d e a s fol lo w s:
G ra d e A1 7 0 % a n d a b o v e in t h e a g g r ega t e
Gra d e A 6 0 % a n d a b o v e bu t l e ss tha n 7 0 % i n t h e
a g gr e ga t e .
Grade B
5 0 % a n d a b o v e bu t l e ss t han 6 0 % i n t h e a g gr e ga t e
Grade F
L e s s t ha n 5 0 % i n t h e a g gr e ga t e ( F AI L)
De c la ra t io n o f r e su lt s i n t h e ca se o f R EP E AT ER S s ha ll b e d o n e
a c c or di n g t o g e n era l ru l es o f t h e U n i v er si t y.
Dr. T.THIMMAIAH POST GRADUATION CENTRE Oorgaum Kolar Gold Fields 563 120
COURSE CURR ICULUM & REGULATIONS G OVERNING

Thi rd Se mester
Credi ts*
Sl
No
Su bjec ts
(L+ P/S/ F)
1.
2.
3.
4.
5.
6.
7.
Pr oj e ct Ma na g e m e n t
En tr epr e n eu r shi p
El ect i ve I
El ect i ve II
El ect i ve III
Pr oj ect W ork D iar y
Su m m er I nt er n s hi p
Re por t
Total
MASTER OF B USINESS ADM INISTR ATION ( MB A) DEGREE COURSE

CO URSE STRUCTUR E
Credi ts*
(L+ P/S/ F)
F irst Semest er
Sl
No
1.
2.
3.
4.
5.
6.
7.
Su bjec ts
Ma na g e m e n t Co n c e pt s &
T he or i es
Orga n i za ti o na l B e ha vi ou r
Bu si n e ss E n vir o n m e nt
Ma na g e ria l C o m mu ni ca ti o n
Ma na g e rial Ac c ou nti n g
Ma na g e ria l E c o n o mi c s
Sta ti st i c s f or Ma na g e m e nt
Total
1.
2.
3.
4.
5.
6.
7.
Total
P/ S/F
1
Total
2
25
75
100
2
1
1
2
2
2
11
1
1
2
2
1
2
10
3
2
3
4
3
4
21
25
25
25
25
25
25
175
75
75
75
75
75
75
525
100
100
100
100
100
100
700
Int l.
As s t .
M a r ks
End
Term
Total
Credi ts*
(L+ P/S/ F)
Su bjec ts
Ma rk et in g Ma na g e m e nt
H u ma n R e s ou r c e
Ma na ge ment
Cor p ora t e Fi na n ce
Qu ant ita ti ve M et h o ds
Le ga l a s p e ct s o f Bu si n e ss
Op era ti o n s Ma na g e m e nt
Ma na g e m e n t I n fo r ma ti o n
S y st e m s
Total
End
Term
L
1
Seco n d Se mester
Sl
No
M ar ks
Int l.
As s t .
L
2
2
P/ S/F
1
1
Total
3
3
25
25
75
75
100
100
2
2
2
2
1
2
2
0
1
2
4
4
2
3
3
25
25
25
25
25
75
75
75
75
75
100
100
100
100
100
13
22
175
525
700
1.
2.
3.
4.
5.
6.
7.
End
Term
Total
P/ S/F
2
1
2
2
2
3
---
Total
3
2
4
4
4
3
---
25
25
25
25
25
50
50
75
75
75
75
75
-----
100
100
100
100
100
50
50
12
20
225
375
600
Credi ts*
(L+ P/S/ F)
Su bjec ts
Stra t e gi c
Ma na ge ment
El ect i ve I V
El ect i ve V
El ect i ve VI
El ect i ve VII
Pr oj ect R ep or t
Pr oj ect Vi va -vo ce
Total
Int l.
As s t .
L
1
1
2
2
2
0
---
F our t h Se me st e r
Sl
No
M ark s
M ar ks
L
2
P/ S/F
1
Total
3
2
2
2
2
0
--10
2
2
2
2
3
--12
4
4
4
4
3
--22
Int l.
As s t .
End
Term
25
75
100
25
25
25
25
75
75
75
75
75
25
475
100
100
100
100
75
25
600
--125
*L=Lecture 1 hour o f lecture per wee k for 15 weeks = 1 credit

P / S / F = Pr ac t ic als /Se m in ars /F ie ld Wo r k 2 hour s o f pr ac tic a ls /
se mi n ars / f ie ld wo r k pe r wee k fo r 1 5 we e ks = 1 c r e d it
El e c t i v e Ar e as :
1 . M ar ket ing (M )
2 . Fi na nce (F )
3 . H u m an Re so ur ce M a n ag e me n t (H RM )
4 . Inter natio nal B usi ness (IB )
5 . Info r m atio n S yste ms (I S)
6 . To uris m & Tr av e l M anag e me nt (TTM )
7. Heal th C are M anag e me nt (HCM )
8 . S ma ll B usi ne s s M a n ag e me n t & E ntr e pr e ne ur s hi p ( SBM &E )
9 . Reta il ing & Sup pl y C ha in M a n ag e ment ( R &SC M )
1 0 . Ba n ki ng & Ins ur a nc e ( B &I)
Total
3
SY LLAB US
FIR ST SEMESTER
1.2
1.
Fundamentals
of
Organizational
Behavior:
e volution
of
or ga ni za t i o na l b e ha vi or , i n di vi du a l s a nd O r ga nizations, forces
affecting
organizational behavior, Changing
work
force and
e m pl o y m e nt r ela ti o n s, i m pa ct o f gl o ba l i za t ion a nd i n for ma tion
te c h n ol o g y o n or ga n i za ti o na l b eha v i or,
2.
I n d i v i d u a l D i m e n s i o n s i n O r g a n i z a t i o n a l B e h a v i o r : individual
di ffe r e n c es p er ce pt i on s, in t er e st s, a p titu d e , a t titu d e, learning,
p er s o na l it y, cr ea t i vi ty .
3.
G r o u p D y n a m i c s : g r oup b eha vior, tea m development, group

c o h e si v e n e ss gr ou p d e ci s io n ma k i n g p r o c e s s, , Effecti ve t ea ms,
or ga ni zati onal con fl i ct s, & co n fli ct resolu ti on, i nt erperso nal sk il l s,
J o ha ri Wi n do w a n d t ra n sa ct i ona l a na l y s i s.
4.
M o t i v a t i o n : theories a nd mo dels of moti vation, Leadership, theories

o f l ea d er shi p & l ea de r shi p st yl e s.
5.
M a n a g e m e n t o f C h a n g e : re si sta nc e t o cha n ge, cha n ge models, cha nge

agent s.Orga ni za ti onal effectiveness. Orga nizational climate and
cu l t u r e. , l ea r ni n g or ga ni za t i o n s.
1 . 1 M a na g e me nt C on c e p t s & T h e or i e s
1.
M a n a g e m e n t : d e f i n i t i o n s , na tu r e a n d s c o p e o f ma n a ge ment , fu n ct i ons
and process of
ma na g e m e nt , e v olu ti o n of mana gement theory from
T a yl or, Fa yo l, D ru ck er to t he pr e sen t. G r o wth of pr o fessional
ma na g e m e nt i n I n d ia . Et h i c s i n ma na g e m e nt.
2.
M a n a g e r i al P l a n n i n g : pla nni ng process, ty pes of

pla ns, strategic vs.
operati ona l pla n s, mo dels of strategy for mulati on, li nki ng strategy to
stru ctu r e.
3.
D e c i s i o n M a k i n g : ma na ge ria l de ci si o n -ma k i ng p r ocess and models,

st eps in rati ona l deci si on-maki ng, creat i vi ty a nd gro up decisionma k i n g.
4.
O r g a n i z a t i o n s : or ga ni za ti o na l t h eo ri es a nd design, va riou s forms of

organization
stru ctures,
span
of
management
principles
of
c o or di na t i on , au th o rit y , p o wer , d e l ega ti o n a n d d e c e nt ra li z a ti on .
5.
M a n a g e r i a l C o n t r o l : r ela ti o n ship be t we e n pla nning and controlli mi ta t io n s o f co n tr ol , t y p es o f c o nt ro l systems a nd techniqu es

ma na g e m e nt by e x c e pt i on , bu d g e ta ry control, functiona l a nd
d y sfu n ct i o na l a s p e ct s of bu d g eta r y c o nt r o l, i nt e rna l c ontrol syst ems,
in t er na l a u d it a n d ma na g e m e n t a u di t.
References :
Es s e n tia ls o f Ma n a g e m e n t- Ko o n tz a n d O D o n n e ll. E - Mc G r a w H i ll ,
I n t r o d u c t i o n t o Ma n a g e m e n t - Fr e d Lu t h a n s - M c G r a w
Th e Pra ctice o f Ma n a g emen t- Peter . F.Dru ck er
Man agement- S ton er, Freemen and Gi lb ert
Man agement- Gri ffin
Man agement- Ho lt
Ma n a g emen t- Ta sks a n d Resp o n sib ili ties - Peter . F. Dru ck er
Pro fess io n a l ma n a g emen t- Th eo Ha ima n n
Org a n iza tion Th eo ry a nd De s ig n Rich a rd L .Dra f t
Ma n a g ement - R ich a rd L.D ra ft
Pe o p l e a n d Pe r f o r m a n c e b y Pe t e r F . D r u c k e r
O r g a ni z a t i ona l B e ha vi or
References :
Org anizationa l Beha vior Rob bins .
O r g a n i z a t i o n a l B e h a v i o r - Fr e d Lu t h a n s
H u m a n B e h a v i o r a t Wo r k - Ke i th D a v is
Org a n iza tio n a l Th eo ry a n d Design Da f t
T h e F i f t h D i s c i p l i n e - Pe t e r S e n g e
T h e S e v e n H a b i t s o f h i g h l y E f f e c t i v e Pe o p l e - S t e p h e n C o v e y
U n d e r s t a n d i n g O r g a n i z a t i o n a l B e h a v i o u r U d a y Pa r e k h
Th e F i v e M i n d s - H o wa r d G a r d n e r
All th e b o o ks by Ed wa rd De Bo no
Work in the 2 1 st Century Lan dy and Je ffrey
B us i n e ss E n vi r o n me n t
1.
B u s i n e s s a s a s o c i a l s y s t e m : in t er nal and external environment,

stakehol der map of bu siness, role of go ver n ment in econ omic activity
and i ts i mpa ct on bu sin ess in I ndia . Bu si ness Ethics and Corpora te
S o c i a l r e s p o n si b i l i t y. I s su e s i n c o r p o r a t e g o v er n a n c e .
2.
E c o n o m i c S t r u c t u r e o f I n d i a : ec on omi c pla nni ng i n India, transition

fro m mi xed ec o nomy to a ma rk et ec onomy, out li nes of Pu blic and
Priva te sectors. Characteristics of indu strial, service and agricultural
s e ct o r s. R e gi o na l a nd s e ct o ra l i m ba l a n c e s , D u a l i s m , T r e n d s i n G D P.
4
3.
M o n e t a r y a n d F i s c a l S y s t e m o f I n d i a : ove rvi ew of Indias monetary

pol icy, fi scal pol icy, role of RBI ,t he ba nki ng sector, In dian fi nancial
s y ste m, m o n ey ma rk e t a n d ca pi tal ma rk et s, st o ck e x cha n g es a nd stock
ma rk et r efo r ms in I n dia . In du stria l fi nance i n I ndia role of
development fina ncial Institu tions a nd commercial ba nks, NBFCs.
Fi na ncing of exports a nd imports, EXIM a nd ECGC. Issu es in ta xation
a n d g o v er n m e nt e x p e n di tu r e F RB M Ac t, t h e p ro b l e m o f fi sca l d e fi c it.
4.
I n d i a n S o c i e t y , C u l t u r e a n d P o l i t i c s : s o c ia l pr o bl e m s o f In dia , I m pa ct
modernization
on
Indian
society,
demo gra phy,
gender,
of
e n vi r o n m e nta l i s su e s.
5.
I n t e r n a t i o n a l B u s i n e ss E nv iro n me nt: India as a player in the

In ter nati o nal mark et pla ce its po sit i o n a nd pr o s pe cts, the role of
mu l ti -na ti o na l co m pa n i e s in I n dia . FDI & FI I s i n In d ia .
1.3
References :
Bu sin ess Environ ment C. A. Fra ncis
Bu sin ess, Go vern men t & S o cie ty Ar th ur Go ld S mi th .
Ethical choices - shekar
India Develo pment Rep or ts
I n d ia in T r a n s i t i o n J a g d i s h B h a g wa t h i
Indias Economic policy Bimal Ja lan
I s t h e r e a I n d i a n wa y o f t h i n k i n g A . K . R a m a n u ja m
A Mi ll ion Mutin ies- V.S.Na ipual
International Bu sin es s En vironment by Da niels & Radba ugh
I n d ia in th e Era o f E c o n o m ic Re fo r m s S a c h s , J a f f re y, Varshney,
A s h u t o s h a n d R a jp a i , N i r u p a m , N e w D e l h i , O x f o r d , 1 9 9 9 .
F i s c a l Po l i c y , Pu b l i c P o l i c y a n d G o v e r n a n c e S h o m e , Pa r t h a s a r a t h i
Eight Lec tu res on India s Econ omic Refor ms Srinivasan. T.N
F i s c a l Po l i c y D e v e l o p m e n t s i n I n d i a 1 9 5 0 - 2 0 0 0 S u r y
I n d i a s E c o n o m i c P e r f o r m a n c e a n d R e f o r m s : A Pe r s p e c t i v e f o r t h e
N e w M i ll e n i u m S wa m y , S u b r a m a n i a n
Ima gining in India Na ndan Nilekani
5.
Bus ine s s P r e s e n t a t io ns : ha n d s o n w i t h e x c e l a n d o f fi c e p o w er po i nt .
References :
Better Bus in e ss Co mmu nic a t ion De n ish Mu rp h y
Written Execut ive Co mmunicat ion - S hur ter
Mo d el Bu sin ess Lette rs - Ga r tis id e.
Bu sin ess Co mmu nicat ion Les ikar Petti t - Flatery .
MLA s Ha nd book.
Bu sin e ss Re se a rch Me th o d s- Co o p er a n d S c h n eid er
Bu sin e ss Re se a rch Me th o d s - Z ik mu n d
1.5
1.
I n t r o d u c t i o n t o A c c o u n t i n g : m ea ni n g , a c c ou nti ng concept s a nd
c onve nti o ns F i na ncial Acc ou nt i ng V/ s Ma nag ement Accounting
R e c or d in g, cla ssi fy i ng a nd su mmari zi ng bu si n ess t ran sa cti o ns l ea ding
to preparation of final a ccou nts of sole proprietary, mercha ndizing
ma nu fa c t u r i n g a n d s e r v i c e b u si n e s s e s u si n g E x c e l .
2.
Co m p an y Fi n al Ac co un ts i n I n di a: r e qu ir e me nt s o f C o m pa ni es Ac t o f
1 9 5 6 wit h r e s p e ct t o p r epa ra ti o n o f Fi na l A c c ou nt s o f Co m pa ni e s A n nu a l R e p or t s a n d i t s co n t en t s.
3.
F i n a n c i a l s t a t e m e n t A n a l y s i s : t e c h ni qu e s o f f i na ncial statement
a nal y si s: Horiz onta l a nal ysi s, Vertica l a nal y si s, Trend Anal ysi s, Rat io
Ana l ysi s ( Profitability, Liquidity, Solvency a nd Ca pital market ratios),
p r e pa r a t i o n o f fu nd f l o w & c a s h f l o w s ta t e m e n t u si n g E x c el .
4.
E x c e l a p p l i c a t i o n s : pre parat i on an d Anal ysis of I nco me Statement,

Bala nce Sheet, Ca sh Flow Sta tement, Ratios a nd Projections using
e x c el
5.
C o s t a c c o u n t i n g : el e m e nt s o f C o s t s, C la ssi fi cati on of co st s,
Pr e pa ra ti on of C ost She et, Co st a c c ou nting systems: Job costing,
pr oce ss c o sting, contract costing and service costing, Marginal costing
a nd use of break -even a nalysis in decision-making Releva nt costs for
mark eting a nd production decisions- Cost Drivers and Activity Based
Co sti n g.
M a na g e r i a l Comm uni c a t i on
1.
I n t r o d u c t i o n : na tur e o f ma na ge rial c o m mu ni ca ti on, the c o mmu ni ca t i on

process. Effecti ve commu nica ti on a nd barriers to commu nica tion,
c o m mu ni ca t i on sk i ll s; w ri ti n g, r ea di n g, l o gi c , a na l y s i s a n d li s t e ni n g
2.
Communication
for
Problem
Solving:
problem
sol vi ng
commu nication model for case analysis a nd reporting in detail. Group
di scu s s i o n, i n -cla ss or w ork sh o p e x er ci se s a n d a s si g n m en t s.
3.
W r i t i n g S k i l l s : e x er c i ses i n d ra ft in g l e tt er s, memo s, e -ma il, pr o p o sals,

re su me writ i ng, rep orts a n d executi ve su mmari es. Th e structure a nd
pr o c e s s o f cr ea ti n g bu s i n e s s m e s sa g e s .
4.
O r a l C o m m u n i c a t i o n : exerci ses in speak ing, di scu ssing, listening and

n e go t ia t i n g, bo d y la n gu a g e a n d k i n e si c s , bu s i n e s s e t i qu et t e s .
M a na g e r i a l A c c ount i ng
References :
F i n a n c i a l A c c o u n t i n g : A Ma n a g e r i a l p e r s p e c ti v e R . N a r a y a n s wa m y
Introdu ction of Mana gement Accounting- Horng ren , Su ndem, St ratto n.
Co st a nd Manag erial Accoun ting - Dun can Wil la mson
Co st a c c o u n tin g for Bu sin e ss Ma n a g e rs-As ish K Bh a tta c h a ra y y a.
Man agement and Co st Acco unting- Co l in Drury
Ma n a g e m e n t A c c o u n ti n g H e n s e n Mo we n
Fina ncial Analys is and Mod elling Ch and an Sen Gu ptha
5
1.6
1.
M a na g er i a l E c on o mi c s
M a n a g e r i a l E c o n o m i c s : i nt r o du ct i o n , ba s i c c o n c ep t s, a ppl ica ti on in
bu si n ess de ci si on -making. Dema nd and Supply Analysis,determina nts ,
e qu il i briu m , ela s ti c it y, d e ma n d for e ca s ti n g a n d e sti ma ti n g m e t ho d s
2.
T h e o r y o f c o n s u m e r b e h a v i o r : co n su mer pr e fer en ce s, in di fference

cu r ve s, bu d get co n st rai nt, ut ili ty ma xi miza ti on a nd the deriva tion of
th e c on su m e r d e ma n d cu r v e.
3.
P r o d u c t i o n a n d C o s t A n a l y s i s : pr o du c ti o n fu n c ti o n s- c o st fu nctions,
a nd pr o fit fu n c ti o n s, t ota l , a ve ra ge a nd ma r gi na l c ost s, returns to
fa c to rs a nd sca l e, sh ort ru n v/s l ong ru n decisions, derivation of the
su p pl y cu r v e .
4.
5.
M a r k e t A n a l y s i s : ma rk et for m s, p er fe ct c o m p et ition, monopoly,

monopolistic, oligopoly. Output a nd price determina tion. Cartels and
c ol lu sion, mergers a nd acquisitions a nd government regulations in the
for m of pri ce direct i ve s, taxe s, su bsi di es, a nt i -t rust action and
c o mp et iti on p o li ce s.
N a t i o n a l I n c o m e A c c o u n t i n g : c oncept s of GD P , NI, p er capi ta i ncome,
PPP Na ti onal i nc o me a ccou nti ng in I n dia . Bu siness cycles and bu siness
fore ca sti ng. Mea suri ng bu si ne ss c ycl es u si ng trend ana lysi s, ma cro
e c o no mi c i ndi ca t ors in bu sine ss c ycle mea surement , Copi ng st rate gi es
for bu si n e s s.
4.
Sta ti st i ca l De ci si on T he ory: hyp ot he si s te sti ng for means and

pr o p ort i ons a nd for di ffe r e nc e of mea ns a nd pr o port io ns analysis of
varia nce.
5.
Sa mpli n g: sa mpli ng te ch ni qu es, ra n d o m sa mp li n g, ra ndom nu mbers

ta b l e, M o nt e Ca r l o si mu l a ti o n , C hi -s qu a r e te st s, ti me series
for e ca sti n g, ha n d s-o n wit h M S e x c el .
References :
S ta tist ics for Ma n a g ers u sing M icro so ft exce l Lev in e, S tep h an &
others
S t a t i s t i c s fo r Ma n a g e m e n t Ri c h a r d Le v in a n d Ru b i n [e x c e l
version]
Statist ics Mu rray Spiegel , Sch aum Ser ies
Pro bability and Sta tis tics Murray Speige l, Schaum
S eries
Qu antitative Business Analysis Tex t & Cases S amul Bo diley
& o thers
Bu sin ess S tati stics Ka zmier , Scha um S er ies
Ba sic Bu sin ess S ta t ist ics Bereu ra m a nd Lev ine
Q u a n t i t a t i v e Me t h o d s A n d e r s o n , S we e n y & Wi ll i a m
SECOND SEMESTER
References :
1.7
1.
Man agerial Econ omics - Do m inick S al wato re .

Man agerial Econ omics - Gu pta and Mote
E c o n o m i c s - S a m u e l s o n &N o r d h a u s
Ma n a g erial Eco n o mics by Peterson a nd Le wis
Micro Econ omic s Do minick S alvato re
M a c r o E c o n o m i c s Pa l m e r a n d o t h e r s
Ma c r o E c o n o m i c s - Ko u ti n y a s
2.1
1.
Introductio n to M arke ting Manageme nt:

na tu re of marketing
ma na g eme nt, T yp es of pr o du cts / se rvi c es. Mark eting concepts:
Pro duc t, Produ ct i on, Sel li ng, Ma rketi ng a nd Societal, Concepts
Marketing environment, elements of Marketing Mix. Classifica tion of
g oo d s & ser vi ce s.
2.
C o n s u m e r B e h a v i o r : c o n su m er & bu yer beha vior process, models of

co n su mer b e ha vi or . Ma rk et r e sear ch a nd mark et intelligence.
Ma rk et in g i n for ma ti o n s y s t e m .
3.
M ar ke t S eg me nt at io n a n d T ar g e t i ng : concept of segmentation and

t a r g e t i n g , ba si s f or se g m e n ta t i o n. S e g m e nta ti on fo r c o n su mer a nd
in du st r ia l pr o du ct s , Pr o du ct p o s i t i o n i n g .
S t a t i s t i c s f or M a n a g e me n t
Qu a nt ita ti v e da ta i nt erp r eta t i on i n mana gerial decision making:
c ol l e cti on cla ssi fi ca ti on ta bu la t i on fr e qu ency di stribution
c ha rt s u si ng e xce l, mea su r es of c e nt ra l t e n de n ci es a nd dispersion
u si n g v i su a l ex p l or a t i o n s i n M S ex c e l.
2.
Correla tion and regression: multiple correlation ba sic probability

c o ncepts conditiona l proba bility Bayes theorem use MS excel PH
ST AT 2 .
3.
Pr obabil ity di st ri bution s: bino minal Poi sson and nor mal distributions
u si n g ex c e l e s ti m a t i o n po i nt a n d i nt e r va l u si n g E x c e l.
M a rk e t i ng M a na g e me nt
4. P r o d u c t & P r i c e : produ ct Mix and Produ ct Line, levels of produ ct, new
produ ct development, produ ct life cycle strategies. Branding, types of
bra n d s, bra n d bu il di n g, mea su r i ng bra n d e quity. Pa cka ging and
labeli ng. Pri ci ng: General pri ci ng a pproa ches, new product pricing
stra t e gi e s, Pu bl i c p ol i cy a n d pr i ci n g.
5.
P r o m o t i o n a n d P l a c e M i x : el e m e n t s o f p r o m o t i o n mi x, Ma rketi ng
c o m mu ni ca t i on pr o c e s s , Pu bl i ci t y , A d ve r t i si n g a n d pu b l i c r ela ti o n s.
6
P er so nal sel li ng a nd sa l es pr o mot i o n. Direct ma rk eti ng a nd online
ma rk eti ng. Di st ri but ion c ha nnels a nd logi st i cs ma na gement , Cha nnel
d e si g n a n d a d m i ni s t r a t i on , Pu bl i c p ol i cy a n d di s t r i bu t i o n d e ci s i on s .
References :
Ma r k e t i n g Ma n a g e me n t Ph i l ip Ko t l e r , P r e n t i c e Ha ll India, (Ne w
edition)
B a s i c M a r k e t i n g Pe r a u l t
Fu n d a m e n t a l s o f M a r k e t i n g Wi l l i a m S t a n t o n
P r i n c i p l e s o f M a r k e t i n g Ph i l i p Ko t l e r a n d G a r r y A r m s t r o n g
M a r k e t i n g M a n a g e m e n t R a ja n S a x e n a
Ma rket ing Ma n a g emen t Zick mu n d
M a r k e t i n g R a m e s h Ku m a r
2 . 2 H u ma n R e s o ur c e M a na g e me n t
2 . 3 Cor p or at e Fi nanc e
1.
G o a l o f t h e F i r m : p r o f i t ma x i mi za t i o n v s w ea l t h ma x i m i za t io n, Valu e
crea tion, Agency problems, Social resp onsi bilit y, Role of financial
ma na ge m e nt, T i me va lu e of mone y, Valuation of securities stocks
a nd bonds. Concept of risk a nd returns of securities, u sing proba bility
distribu tion to mea sure risk, risk a nd return in portfolio context (u sing
e x c el) .
2.
C a p i t a l B u d g e t i n g : e st i ma t ing ca sh flo ws i ni tial, intermediate and

ter mi nal Ca sh fl o ws on i n cr e me nta l ba si s, Ca pita l bu dg e ti ng decision
r u l e s , Pa y ba ck , AR R , D C F t e c h ni qu e s N P V , I R R, P I, u si n g e x c el .
3.
C o s t o f C a p i t a l : cost of debt, pr eferr ed st ock , equity, computing

W AC C, T h e C A P M a p pr oa c h , A dju s ti ng WACC for ri sk . Long-t er m
fi na n c i ng, Pu bl i c i s su e of d e b t, P r e ferred st ock and Common st ock,
T er m l oa n s.
4.
C a p i t a l S t r u c t u r e T h e o r i e s : t ra di ti o na l v i ew vs MM h yp ot hesi s, MM
p ositi on I &II, Ca pi tal structure designing in practice EBIT - EPS
anal y si s, t he pecki ng or der t heory. D i vi dend deci sio ns, Relevance vs
irr el e va n c e o f di vi d e n d s.
1 . P e r s p e c t i v e s i n H R M : r o l e o f H R ma na g e r s, su b-systems of HR M, HR
fu nct i ons a nd p oli cies. Or ga niza ti on for HR M, D evelopment of HRM in
In dia , R e c en t tr e n d s i n H RM , I m pa ct o f gl o ba l i za t io n on H RM .
2.
H R P l a n n i n g , R e c r u i t m e n t a n d S e l e c t i o n : sc o p e o f HR pla nning, J ob
analysis, job design J ob description a nd job evaluation, methods of
re cru it me nt . T e st ing fo r sel ec ti o n o f e mp lo y ee s, u se of p sy c ho l o gical
te s t, s el e c t i o n pr o c e s s , i nt er v i e w s, er r o r s in s el e c ti o n.
3.
T r a i n i n g a n d D e v e l o p m e n t : i ndu c ti on a nd Ori e n tati o n, methods of

training, tra ining ma nual, training u nder ISO and QS Certifica tion.
Su perv i sor y, Executive a nd Ma na gement develop ment programmes.
Ca r e er d e vel o p ment .
4.
P e r f o r m a n c e M a n a g e m e n t : KRA a nd KP As, T ra di tional vs Modern

met h o ds o f p er for ma n c e m a na g e me nt . P o t en tia l a p pra i sal, Feedback
sy stems. J ob evaluat i on.
5. C o m p e n s a t i o n P l a n n i n g : wa ges a nd sa la r y, Adm i ni stra t ion perk s,

Fringe
benefi ts,
Bonu s,
Incentives.
C o m p e n sati on surveys.
Pr o du c t i v it y, Performa nce link ed, Pa y stru ctu re. Compensa ti on review
a nd stru ctu r i ng .
References :
H R a n d P e r s o n n e l M a n a g e m e n t Ke i t h D a v i s
Pe r s o n n e l M a n a g e m e n t F l i p p o
Hu ma n Re so u rce Ma n a g e me n t T . V. Rao
H u m a n R e s o u r c e M a n a g e m e n t Pa t t a n a i k
Hu ma n Re so u rce Ma n a g e me n t M ic h e al Arms tro ng
Hu ma n Re so u rce Ma n a g e me n t Ga ry De sse ler
5 . W o r k i n g C a p i t a l M a n a g e m e n t a n d F i n a n c e : ca sh ma nagement,
R e c e i va b l e s ma na g ement a nd I nventory mana gement. Work ing ca pi tal
fi nance i n I ndia.
References :
Fu n d a m e n t a l s o f F i n a n c i a l M a n a g e m e n t Va n H o r n e a n d W a c h o wi t z
F i n a n c i a l Po l i c y a n d M a n a g e m e n t Va n H o r n e , 1 2 t h e d i t i o n .
Fina ncial Manag ement Pra sanna Cha ndra
Co rpo rate Finan ce Brigha m and Erh ardt
Co rpo rate Finan ce Ro ss, Wetf ield & Jaf fer
2 . 4 Q ua n t i t a t i ve M e t h od s
1. Sc i e nt i f i c me t ho d s : induction, deduction, theory, concept s, constru cts,
defi nition s, var ia bles, mo del s, la ws, hypot hesi s, syll ogism, levels of
a b st ra cti o n. Falla ci es of r ea so ni n g. The nature of research in
Ma na g e m e n t, E x er c i s es i n w rit i n g a r e sea r ch pr o p o sa l .
2.
P r i n c i p l e s o f r e s e a r c h d e s i g n : t ypes of ba sic research met ho ds a nd

seco n dar y r e sea rch met ho d s, sa mpl i ng de sign, meas urement and
m ea su r e m e nt sca les. Da ta collecti on methods, observat i onal stu dies,
e x p eri me n tati o n . Qu al ita ti v e met h od s of r e sea r ch.
3 . A n a l y s i s a n d p r e s e n t a t i o n o f D a t a : u se o f sta ti s ti ca l te c h ni qu es, style

ma nu a l s . E x er ci s e s i n wr i t i n g ma na g e m e n t r e p or t s.
7
4 . L i n e a r p r o g r a m m i n g : t y p e s o f l i n ea r p r o gra m mi n g , si mp l e x m et h od,
pr i ma l a nd du a l, s e n sit i vit y a na ly si s, r e s ou r c e a l l o ca ti o n, produ ction
pla n ni n g, pr o du c t m i x a n d ca p ita l bu d g e ti n g d e ci s i o n s u s i n g s o f t wa r e s .
5.
T r a ns po r t a t io n a nd as s i g n me nt pr o b l e m: s equ e n ci n g p r o b l e m s,
D e c i si o n ma k i n g u n d er r i sk a n d u n c er ta i nt y, d e ci s i on t r ee s . M S e x c el
s ol v er for a l l th e a bo v e m od e l s
References :
Bu sin e ss Re se a rch Me th o d s Zik mu n d
Market ing Research Malhotra N . K.
Bu sin e ss Re se a rch Me th o d s Do n a ld R . Co o p e rs a n d S c h i n d ler
Fo u n d a t i o n s o f B e h a v i o u r a l R e s e a r c h F . N . K e r l i n g e r
M LA Ha n d b o o k for Resea rch ers MLA Asso cia tion
A PA Ma nual
S o cia l Re se a rch Me th o ds Bry an
Ca se S tu dy Me th od of resea rch Ro b ert K Yin
Designing Qu al itat ive research Marshall and Rossman
R e s e a r c h D e s i g n & M e t h o d s Ke n n e t G . B o r d e a u x & O t h e r s
M a r k e t i n g R e s e a r c h wi t h S PS S C o r l M c . D a n i e l & G a t e s
Market ing Research Ch urchil & Laco bucci
O pe r a t i ons M a na g e me nt
1.
O p e r a t i o n s M a n a g e m e n t : p ro du ct strat e gi es Pr odu ct life cycle

Pr o du c ti v e s y st e m t yp es I mpa ct o f technology and orga nization of
t h e op e r a ti o n s fu n ct i o n R e qu i r e m en t s o f f or e ca s t i n g f o r o p er a t i o n s .
2.
P l a nt L o c a t i o n a n d T y p e s o f P l a n t L a y o u t : product planning and

control In vent ory pla nni ng a nd control Mat erial s requirements
pla n ni n g P la n ni n g pr o du ct i o n i n a g gr e ga t e t e r m s.
3. J o b D e s i g n i n g : work stu d y a nd t i m e stu d y S ta ti stical quality control

m et h o d s Ja pa n e se ma nu fa c t u ri ng sy s t e m s Fl e xi bl e ma nu fa cturi ng
s y s t e m O p e r a ti o n s s y st e m s o f t h e fu t u r e.
2 . 5 L e g a l As pe c t s of B us i ne s s
4.
Total
Quality Management:
trends
in
qu a l ity ma nage me nt
b en ch ma rking and bu siness process reengineering, Kaizen Six Sigma
Motorola systems Quality criteria ba sed on Deming prize Ma lcolm
Ba l dri g e A wa r d . Q u a lit y Ma na g e m e nt Sy s t e m s , I SO Sta n d a r d s .
5.
S u p p l y C h a i n M a n a g e m e n t : co n c e pt o f S C M. O p e ra ti ng model for
su ppl y chai n. Ma na gi ng t he ext ernal a nd i nt erna l su ppl y c hai n. Gl obal
SC M a n d sou r ci n g.
1.
O ut l i ne s : Industries Development and Regulation Act

C o m p e t i t i on A c t . F o r e i gn e x cha n g e ma na g e m e n t a ct . ( F E M A)
( I D R A),
2.
O u t l i n e s : company La w, pr ov i si ons of I ndia n Co mpa nies

re la ti n g t o i n c or p ora ti o n, ma na g e m e nt a nd a d m i ni s tra t ion.
re tu rn s, R e medi es a ga i n st mi sma na ge me nt a nd o pp re ssion.
inve sti ga t i on b y t he G ove rnme nt, I ssu e s rela t i ng to g ood
g over nance.
Act 1956
Filing of
Powers of
corporate
3.
2.6
O u t l i n e s : i nt ell ectua l pr o pert y ri g ht s, Pa ten ts a nd Tra de ma rk s Act,

c o py r ig h t s a ct, geo gra p hi ca l a p pel lat io n ,
4. O u t l i n e s : securit y Ma rket La ws, Securi t y and E xcha nge Boa rd of India

Act (S EBI ), Securities contra ct act, Laws pertaining to stock
e xc han g e s, SARFE SI Act.
References :
M o d e r n Pr o d u c t i o n M a n a g e m e n t B u f f a E l wo o d . S , a n d R a k e s h K.
Sa ren, John Wiley and So ns, 2 003.
Pro duction and Opera tion Analysis Steven Nah mas
Ca ses in Pro duction / Op erations Man agement
K. N .
K r i s h n a s wa m y
Th e Ben ch ma rking Ma n a g ement Gu ide A merican Pro d u ctivi ty
a n d Q u a l i t y C e n t e r , P r o d u c t i v i t y Pr e s s , U S A , 1 9 9 3 .
T o t a l Q u a l i t y M a n a g e m e n t D a l e H . B e s t e r f i e l d a n d o t h er s Pe a r s o n
Ed ucation, Ne w Delh i, 20 03.
T o t a l Q u a l i t y M a n a g e m e n t Po o r n i m a C h o u d h a r y Pe a r s o n E d u c a t i o n
Ne w Delhi , 20 02.
To ta l Qu a li ty Ma n a g ement S rid h a r Bh a tt .
Su pply ch ain Manag ement
theory and practices Moh anty a nd
Desh mu kh, Biz tantra 2 005.
5 . O ut li ne s : c on su m e r pr o t e c ti o n a c t a n d I n f or ma t i on t e c h no l o gy a ct .
References :
A M a n u a l o f B u s i n e s s L a ws S . N . M a h e s h wa r i a n d S . K . M a h e s h wa r i
Bu sin ess La w for Ma n a g emen t K. R. Bu lch a n d a ni
Bu sin ess En viro n men t : Texts a n d Ca ses Fra n cis Ch eru n i lam
B u s i n e s s a n d C o r p o r a t e La ws S . S . G u l s h a n a n d G . K . Ka p o o r
Ba re Ac ts o f respec tive legis lations .
2.7
M a na g e me nt I n f or ma t i on Sy st e m s
1. I n f o r m a t i o n S y s t e ms : data vs Informati on, Strategic r ole of informa ti on

in ma na g e m e n t, Or ga ni za ti o n as a n in fo r ma t i on sy st e m. T PS, MIS,
D S S, E S S, O A S, N et w o rk i n g c o n c ep t s, t e l e c o m mu n i ca t io n s n e t work s.
2.
Sys te ms De v e lo p me nt: t h e co n c e pt o f sy st e ms d e v e lo p m e nt li fe c y cl e
( SD L C ) , T y p e s o f SD L C , U s e o f fl o w c ha r t s .
8
A p p l i c a t i o n T e c h n o l o g i e s : ERP conce pt s, Evolution of ERP, ERP
pa ckages, SAP, Baan, MFG-PRO, Ora cle, ERP Eva luation, ERP a nd
B PR , ER P I m pl e m e nta t i o n, E x t e nd e d E R P , Ca s e s t u d i e s.
4.
W e b P u b l i s h i n g : w eb pu b li sh in g , T y p e s o f w e b si t e s, W e b sur fing, Ec o m m er c e , B 2 B , B 2 C , C 2 C , E - c o m m e r c e s e cu r i t y i s su e s , E t h i ca l i s su e s
5.
Pr ac t ic als o n E R P -. Fu n ct i ona l m o du l e s i n bu s i n e s s.
References :
MI S Ke n n e t t G . La u d e n a n d J a n e P. L a u d e n
MIS Ja mes A. O Br ien
MIS- C.S . V.Mu r thy
Co mp u ter To d ay S . K. Ba su d ev
ERP Co n cepts V. K. Ga rg
3.
Pr oj e c t Ma na g e m e n t fo r bu si n e s s , en g i n e e r i n g & t e c h n ol o g y: p ri n ci p l e s
& p ra ct i c e N i c ho la s, J o h n. M & St e y nl , H e r ma nn
Pr oj e c t Ma na g e m ent Ha rv e y Ma y l or 1 9 9 9 , New Delhi, Ma cmil lan
pub
www. pmi. or g
3 . 2 E nt r e pr e ne ur shi p
1.
Fo u nd a t io ns o f E nt r e pr e ne ur s hi p: na t u r e o f E nt r ep r e n e u r s hi p , so c i a l
& cu l t u r a l fa c t o r s i n nu r t u r i ng e n t r e pr e n eu r s hi p. I n s ti t u t i o na l su p p or t
for pr o m ot i n g e n tr e pr e n eu r shi p i n I n dia , r ol e o f Uni v er sit i e s &
C o ll e g e s, C SI R l a b s . Ca s e st u d y o f i n cu ba t i o n
2.
B u s i n e s s P l a n n i n g : f ro m i d ea g e n era ti o n t o pr e pa ra ti o n of deta iled

bu si n e s s pl a n s. E x e rc i s e s i n pr e pa ra t i o n o f bu si n e s s pla n s .
3.
V e n t u r e C a p i t a l : va lui ng a nd fi nancing a venture, sta ges of venture

development and fina ncing, venture ca pital firms (VCs) venture
e x pa n s i o n s t ra t e g i e s.
4.
R u r a l & s o c i a l e n t r e p r e n e u r s h i p : p ot e nt ia l for e ntr e p reneurship in

rural I ndia , SHG s, mi cro cre dit etc., Ca se studi es of r ural &social
e ntr e p re n eu r sh i p in I n dia .
5.
Entrepreneurs in India:
fa mil y
e ntr e p re n eu r s, wo men e ntr e pr e n eu r s.
THIRD SEMESTER
3 . 1 Pr oj e c t M a na g e me nt
1.
P r o j e c t M a n a g e m e n t : co nce pt s & key terms, evolution of integrated

pr oj ect ma na g ement sy st em, a li gni ng p r oj ect s with orga nization
s t r a t e g y, e f f e c t i ve p r oj e ct p o r t f o l i o ma na g e m e n t sy stem, p r oject li fe
c y cl e , fea s i bi lit i e s o f pr oj e c t s -di ffe r e nt for m s o f p ro j e ct c o ntra c ti n g.
2.
P r o j e c t S c o p e M a n a g e m e n t : d e fi ni n g p r oject scope, crea ting work

break d own st ru ctu re ( WB S) , pr oj e ct r oll up, process break down
stru ctu r e , r e s p o n sib il it y ma tr ix .
3.
P r o j e c t S c h e d u l i n g : n e t w ork m o d el s, PERT & C PM u sing so ft wares,

m ea su r i n g r i sk .
4.
Pro j e c t R is k M a n a g e me nt : contingency
resou r ces, r edu cing pr oj ect du rat i on .
5.
P r o j e c t T e a m M a n a g e me n t : bu il di ng hi gh-performa nce project t ea ms,

ma na gi ng v irtu al pr oj e ct t ea ms, pr oj ect co nt rol p ro c e ss. Performa nce
mea surement a nd eva luatio n, project quali t y, planning, quality
a s su ra n c e , qu a li t y a u di t, pr oj e ct cl o su r e , p o s t c o m pl e t i o n a u di t .
References:
planning,
sch edu li ng
Pr oj e ct Ma na g e m e n t Cl i ffor d G ra y & La r s o n
The p ra ctice a nd t heory of project ma nagement creati ng valu e through
c ha ng e N e wt o n, R ic ha rd 2 0 0 9 , Ha m p shir e , Pa l gra v e P u b
E ff e ct i v e pr oj e c t Ma na g e m e nt C l e m e n t s, J a m e s P & G i d o J a ck
2 0 0 6 , N e wD el h i, C e n ga g e L ea r n i ng
Pr oj ect Ma na g emen t: A ma na g eria l a p pr oa ch Meredith, Ja ck.R&
Ma nt el Sa mu e l.J 2 0 0 6 , N e w D el hi , Jo h n W il e y & So n s
bu sinesses,
new
genera tion
References :
E n t r e p r e n e u r s h i p Pr o f . T . V . R a o
Entrep reneurship His rich & Pe ter
Stay hung ry stay fo olish- Rash mi Bha nsal
Entrep reneurship- Mathe w J Mani mala
Indias ne w cap italist Har ish Damodaran
Bu s i n e s s Ma h a ra ja s G e e t h a Pe r a m a l
ELECTIVE PA PERS
MARKETING
3 . 3 E l e c t i ve MM 1 : C on s u me r B e ha vi or a n d M a r k e t i ng
Research
1.
C o n s u m e r B e h a v i o r : i n t r o du c t i o n , Fa ct o r s in flu en ci ng con su mer

behaviour, Personality, Psychogra phics, Fa mily, Society, Va lues of
p er c e pt i o n , A tt i tu d e a n d l i fe s t yl e s , D i f fer e n t m o d el s o f c o n su m er
9
behavi our Econo mic, Lea rni ng, Psychoa nal ytical, Sociological,
Ho wa rd Sh e tt , Ni c o sia , W e b st e r and Wind, Engel, Black well and
Mi na r d m od e l s.
Co m mu ni ca ti o n O r d er pr o c e s s i ng , Pa ck a gi n g
tra n s p o rt a t i on Wa r e h ou si n g a n d s t ora g e.
5.
2 . B u y i n g D e c i s i o n M a k i n g P r o c e s s : bu yi n g r ol e s, S ta g es o f t he deci sion
pr oc e ss H i gh a nd l o w e ffo rt de ci si o n s, P o st pu r cha se decisi ons,
M od e l s o f c o n su m er b e ha vi ou r
3 . M a r k e t i n g R e s e a r c h D e s i g n s : t y p e s o f r e s ea r ch desig ns, Techni qu es
a nd to o l s of da ta c oll e c ti on Sca l e s a nd m ea su r e m e nt, Variou s types
o f data , Sa mp li ng techniqu es, Sample size determination. Analysis a nd
in t er pr eta ti o n o f da ta . Re p or ti n g t h e r e s ea r ch fin d i ng s.
4.
A p p l i c a t i o n o f Q u a n t i t a t i v e T o o l s i n M a r k e t i n g : d e c i si o n maki ng
u si n g R e g r e s si o n a na l y si s , AN O V A , D i s c r i m i na n t a na ly si s, Fa ct or
analy si s, Clu st er ana l ysi s, Multi -di men sio na l scali n g and Conjoint
a na l y s i s, U s e o f S PS S f o r da ta a na l y s i s.
5 . M a r k e t R e s e a r c h : mark eti ng a nd market research, Qualita ti ve research,

Ma rk et a n d sa les a na l y si s. M oti va ti o n r e sea r c h, Commu nication
re s ea rc h , Pr o du ct , Pr i ci n g a n d D i st ri bu t io n r e sea r c h .
References :
Market ing Research R.Na rgu ndkar
Co nsu mer Beh aviour Schif fman and Ka n uk
Ma r k e t i n g R e s e a r c h Tu l l , G r e e n a n d H a wk i n s
Bu sin e ss Re se a rch Me th o d s Zik mu n d
Market ing Research N . K. Malho tra
M a r k e t i n g R e s e a r c h Pa r a s h u r a m a n , G r e w a l
Co n su mer Be h a v io u r Ho y e r Ma c In n is
3 . 4 E l e c t i ve MM 2 : Sa l e s a nd L og i s t i c s M a na g e me nt
R e t a i l i n g a n d W h o l e s a l i n g : n o n - s t o r e r e ta i li n g, E -ta ili n g, Direct

ma rk eti ng, T el e ma rk eti ng, Ma rk eti ng on t he net, Emerging trends in
reta il i ng &whol e sa li n g.
4.
D i s t r i b u t i o n a n d L o g i s t i c s M a n a g e m e n t : d e si gn of di stribution
c ha nn e l, S tru ctu r e a n d Cha n n el ma na g e m e n t. C o m po n e nt s o f l o gi s ti c s
in b ou nd a nd out b ou nd l o gi s ti cs, k ey l o gi sti cs a cti vities viz.,
C u s t o m er se rv i c e s - I n v e nt or y ma na g e m e nt Ma t er ia l ha n dl i ng
and
L o g i s t i c s S t r a t e g y : l og i st i c s i n f o r ma t i o n s y st em, Orga ni zi ng for

e ff e c ti v e l o gi sti c s, I m pl e me nt i ng l o gi sti c s strategy Computer
packages used in logistics.
R eta i l i ng a nd w holesali ng, sa les and
lo g i st i c s f or r u ra l ma rk e t s.
References :
Sales Manag ement Decisions , Strategies a nd Ca ses Richa rd R.
S t il l, E d wa r d W. C u n d i f f a n d N o m a n A . P. G o v a n i
Pro fess io n a l S a les Ma n a g ement R.E. An d erso n , Jo sep h F. Ha r, A la n
J. Ba sh
Ma rket ing Ch a n n els Lo u is W. S tern , Ad el I . E R An sa ry, T.
Coughlan
Fundamenta ls of Logis tics Management M. Lamber t, Ja mes R. Stock,
M. E lira m
Lo g ist ics Ma n a g emen t Do n a ld J .B . a nd D.J. C lo ss
Lo g ist ics a nd S u p p ly Ch a in Ma n a g e me nt Ma rt in Chr isto p h er
S a les Ma n a g emen t An a lys is a n d Decisio ns Ma king Th o ma s N.
Ingram
Ma n a g ing S u p p ly Ch a in J .L . Ga tto rn a n d D. W. Wa ld is
P r o m o t i o n M i x : ele me nt s of ma rk et ing pr o m oti on mix, Ad vertising,

Publicity, Personal selling, Pu blic relations and Sales promotion,
De t er mi na nt s o f p r o mo ti o n m i x.
2. Ad v e r t i s i n g : types of a dvertisement, adverti se ability and advertising

a id s, Ad v er ti s i n g pla n ni n g a n d d e c i si o n ma k i ng .
3.
A d v e r t i s i n g C a m p a i g n P l a n n i n g : setting a dvertising goals a nd

object i v es, The DAG MAR App r oac h. Messa ge strat egies and ta ctics,
Creative approa ches, Copywriting and testing, Advertising copy design
a nd c o mmu n i cat ion stra te g y , C o p y -vi sua li zat i on la y ou t, A dvertising
a p p eal s a nd themes, Cla ssifica tion of a dvertisement copies, Essentials
o f a g o od c op y . E x er ci ses i n dra fti n g a d v ert i se m e nt co p y .
4.
A d v e r t i s i n g M e d i a : t y p e s of media, media planning and schedu ling,

Advertisement
bu dgets, a pproa ches to a dvertising,
bu dgeting.
M ea su ri n g a dvert i si ng effecti veness. Advert i si ng strategies for rural
ma rk e t s.
2 . M a n a g i n g t h e S a l e s F o r c e : effect i ve Recruiting, Selecting and Trai ni ng

the sa les fo r c e. T i me a nd t errit or y ma na ge men t, Sal es territories a nd
Sales Qu ota s Compensa ting sales force, Motivating the sa les force
C o nt r ol l i n g t h e sa l e s for c e E va l u a t i ng t h e sa l e s f or c e .
3.
Traffic
3 . 5 E l ec t i ve MM 3 : Adve r t i s i ng a nd Sa l e s Pr o m ot i on
M a na g e me nt
1.
1. Sal e s M a n a g e m e n t : obj ect i ves of sal es ma na gement, Per so nal selling

pr o c e s s, D e v el o pi n g p er s o na l se lli n g st r a t e g i e s. O r ga n i z i ng the sa l es
f or c e T yp e s o f sa l e s or ga ni za t i on s Det ermi ni ng the kind of sa les
f or c e a nd Si z e o f t h e sa l e s f or c e . Q u a l i t i e s o f sa l e s e x e cu t i v e s .
5 . A d v e r t i s i n g A g e n c i e s : p ro f i l e o f ma j or a d v ertising agencies in India

a n d a b r oa d , Ru ra l a d v e rti si n g, s o cia l a dv e r t i si n g, e t h i c s i n a dv e rt isi ng,
a d v er t i si n g s ta n da r d s c ou n ci l o f I n dia ( A SC I ).
10
References :
Ad vertise ment a nd Pro mot ion Belch a nd Belch
Ad vertis ing Aa ker and Bathra
A d v e r t is i n g Ma n a g e m e n t C h u n a wa lla
Ad v e rtis ing Ma n a g e me nt Wr ite a nd Zie g ler
Co n te mp o r a ry Ad v e r tis in g Wi ll ia ms Ar e n s
Ad v e r t is i n g Ma n a g e m e n t Ra je e v Ba t r a , J o h n G . My e r , D a v id Ak e r
A d v e r t i s i n g Pl a n n i n g & I m p l e m e n t a t i o n S a n g e e t a S h a r ma & R a g h u v i r
Singh
Ad vertis ing Princip les and Practice Wells , Moria try, Bu rn ett
A d v e r t is i n g Ma n a g e m e n t J a i s h r i J e th wa n r y , S h r u t h i J a i n
Market ing Co m mu nication Dahlen
e xt e n d e d st a k e h ol d er s , C o n fl i c t s o f i nt er e s t, C o nt ra c t s a n d a r e v i s e d
di recti ve.
3. I nfo r matio n As y mmetr y and t he M ar kets for Corporate Securities:
in tr o ducti o n, T he or i es of t he effects of i n for mat ion a symmetry,
Va lua ti on of tra ded equ ity under asymmetric information, Information
a s y mmet r y a n d t he Q u ali ty of t he mark et for a firms equity, optimal
o w n er s h ip st r u c t u r e.
4.
L e v e r a g e D e c i s i o n : intr odu cti o n, C or pora t e a n d per sonal taxation,

Modi fyi ng MM propositions to a ccount for corporate taxes, Tra ditional
trade-off theory, Agency theory and leverage decision, Asymmetric
i n f o r ma t i o n a n d l e v era g e, ba la n ci n g a g e n c y c o s t s w it h i n f or ma ti on
a sy mmet r y.
5.
The Fir ms Enviro nment, Governance, s trategy, operation and

f i n a n c i a l s t r u c t u r e - fir m s bu siness environment, o pera ti on st ru cture,
fi na nc ial stru c tu re, ri sk performa nce a nd c onti nge n ci e s, empirical
a na l y se s o f ri sk .
FINA NCE
3 . 3 E l e c t i ve FM 1 : A dva n c e d C a p i t a l B ud g e t i ng
1 . C a s h F l o w M e a s u r e m e n t : d e p e n d e n c e a nd i n d e p en d e n c e of ca sh fl o ws
in e va lu a ti n g pr oj ec t s, M ea su res o f r i sk a nd returns, Inflation in
ca pi tal bu d g et in g , R eal vs n o mi nal discou nt rates, Bias in ca sh flow
esti ma t es, T otal ri sk for mult i pl e i nve st me nt. Mea suri ng ca sh fl ow for
a c qu i s it i o n . U s e o f E x c el f or e st i m a t i n g ca sh fl o w s & d e ci s i o n ma k i n g.
3 . 5 E l e c t i ve FM 3 : Por t f ol i o M a na g e me nt
1
M a r k e t e f f i c i e n c y : ra n d o m wa lk a n d t h e e f f i c i e nt ma r k e t h yp othesi s,
E mpiri cal testi ng of E fficient Mark et H ypot hesis (E MH). Portfolio
T he or y Ca pi t a l a ll o ca t i o n b et w e e n t h e r i sky a sset a nd the ri sk free
a sset, O pti ma l ri sk y p ort foli o s-Ma rk o witz mo del Vs Stocha stic
Domina nce Anal ysi s( SDA), Equili briu m in ca pital mark ets Capital
asset pri ci ng model, Index models a nd Arbitrage pricing theory and
mu l t i fa c t o r m o d e l s o f r i sk a n d r e t u r n.
F i x e d I n c o m e S e c u r it i e s : bond Prices a nd yield Bond Chara cteristics

and T y pe s, Bo nd Pri c in g, B o nd yi el d, T er m Stru c tu re of In te r est ra te,
Inte rest rate ri sk -i nte rest rat e sen sit i vity, du ra ti o n, convexity a nd
i mmu n i zati o n .
F u n d a m e n t a l A n a l y s i s : e c o n o mi c a na l y si s, Indu stry a nalysis,

Co m pa n y a na l y si s, F o re ca s ti ng c o m pa n y earnings, Va luati on of
compani es,
T e c h n i c a l A n a l y s i s : ma rket i ndicat or s, Fore ca sti ng individual st o ck

performa nce, T echniqu es, T ypes of charts, Dow theory, Relative
stre ngt h, C ont ra ry opi nion, Mo vi ng ave ra ge, Confe rence index,
T radi ng volu me, Conce pt of dept h, breadth and resilience of the
ma rk e t.
Ac t iv e Po r tf o l io M a nag e me nt : p or t fo l i o p er f or ma n c e e va l u a t i on
m ea su r in g i n v e st m e n t r e tu r n, co n v e nt i ona l t h eo ry o f p e r for ma n c e
e va lu a t i on , M2 a n d T 2 , ma rk e t ti m i ng , p er fo r ma n c e a tt ri bu ti o n
p r o c e d u r e s, s t y l e a n a l y si s a n d m o r n i n g s t a r s , r i sk a d j u st e d r a t i n g .
Ac ti v e p or t fol io c o n stru c ti o n u sin g T re y n or B la ck m o d el
2. Ra n k i n g P r o j e c t s : NPV vs IRR Co nflict s, Fi sh ers ra te of i n tersection,

Mu lt i pl e IR R s, MI R R, O pt i ma l d e c i si o n u n d er ca p i ta l ra ti o ni n g
3.
R e a l O p t i o n s i n C a p i t a l I n v e s t me nt : types of options expa nsion,

A ba n d on m e n t a n d p o st p o n e m e nt .
4.
P r o j e c t R i s k A n a l y s i s : t e ch ni ques for mea su ri ng st and al on e ri sk

S en s i t i vi t y a na l y si s , S c e na r i o a na l y s i s a n d Si mu l a t i o n
Fi n a nc i ng D e c is io ns : s ou r c e s o f l o ng - t er m fi na n c e s f o r a p r o j e ct .
Lea s i n g T y p e s o f l ea s e s , s tru ctu ri n g o f l ea se r e nta l s a n d e va lu a t i on
o f l ea se.
3 . 4 E l e c t i ve FM 2 : A dva nc e d Ca pi t a l St r uc t ur e T he or i e s
1. E m p i r i c a l P e r s p e c t i v e s o n t h e F i n a n c i a l C h a r a c t e r i s t i c s : a nal y sis of
comp osite ca sh fl ows, L e ve ra ge, O wner ship structures, ROE, P/E
rati o s, Di vi d end pa y out , Di vi d end y i el d s, a nd o t her fina ncial
c ha ra ct e ri sti cs o f S e n se x a n d N i fty fir m s.
2.
P r i n c i p a l A g e n t C o n f l i c t a n d F i n a n c i a l S t r a t e g i e s : introducti on,
Li mi t e d lia bi lit y a nd t h e sepa ra t io n o f o wn er sh i p a n d c o nt ro l, r ol e o f
ma na g e m e n t wi t h d i f fu s e o w n e r s hi p . C l a s s i c d i r e c t i v e t o ma na g e m e n t ,
11
3 . 4 E l e c t i ve
HRM
D e ve l o p me nt
HUMAN RESOURCE MANAGEMENT
2:
O r g a ni z a t i ona l
Cha nge
and
1 . O r g a n i z a t i o n a l C h a n g e : p la n n e d o r ga n i za t i o na l c ha n g e, C ha n g e a gents,
D y na mi c s o f r e si s ta n c e to c ha n g e , Pla n n e d c ha n g e. Q u a li t y w o rk l i fe .
3.3
1.
E l e c t i ve H RM 1 : H uma n R e s o ur c e D e ve l op me n t
2.
H u m a n R e s o u r c e D e v e l o p m e n t : su b sy stems of HRD & OD, HRM a nd

HRD, E me rgi ng tr en ds i n HRD, HRD i n IT i ndu str y, publ ic sector,
g ov e r n m en t or ga ni za ti o n s, a n d N G O s.
2. Pe r f o r m a n c e M a n ag e me nt : tra ditional and modern techniques, Open

A p pra i sa l I d e nt i fi ca ti on of Ke y P e r for ma nc e Area s and Key Result
Ar ea s Ma na ge rial a p pra i sal E thical issu es in performa nce
a p p r a i sa l. Pote nt ial a p prai sa l, Feedba ck mecha ni sms, Performa n ce
ma na g e m e nt a nd ca r e er d ev el op m e n t. Bi -di r ecti o na l performa nce
ma na g e m e nt.
3.
M e n t o r i n g , C o a c h i n g & E m p l o y e e C o u n s e l i n g Se r v i c e s : nature
me nt or i ng a nd c oa ch i ng , C oa c h i ng t o i m pr o v e p oo r p er forma nce,
E ffect i veness of coa ching, Need for employee counseling progra ms,
C o m p o n e nt s & C ha ra ct er i st i c s, I s su e s i n e m p l oy e e c ou n s e l i n g .
4.
C a r e e r P l a n n i n g a n d D e v e l o p m e n t : mea ning a nd process

path, Career width a nd Length Su ccession planning
De v el o p me nt .
5.
L e a r n i n g a n d d e v e l o p m e n t i n k no wl e dg e s e t ti n g : lea rning in a
k no w l e d g e e nvironment, creating a holistic developmental a pproa ch,
social
capital,
developing
k nowledge
l eadership
developing
ca pa bil it i e s, pr oj e ct - ba sed lea rni ng, working with technol ogy, bu il ding
a comprehensi ve k n owledge devel opment stra tegy, planning for
in d iv i du al d e v el o p ment .
Career
Career
References :
Human Resource Deve lopment Randy L. Des imone, Jon M.Werner &
David M.Har ris .
D e s i g n i n g a n d M a n a g i n g H u m a n R e s o u r c e S y s t e m s Pa r e e k , U d a i a n d
Rao T. V.
Recent Experience in Hu ma n Resou rce Develop ment Rao T. V. and
Pe r e i r a , D . H .
Pe r f o r m a n c e A p p r a i s a l T h e o r y a n d P r a c t i c e R a o T . V .
Effec tive Hu man Resource Deve lopment Neal E. Ch al ofskey,
Carlene Reinhart.
Hu ma n Re so u rce Ma n a g e me n t S a ty a d ian S . Mir za
Kn o w l e d g e Ma n a g e m e n t S h e l d a D e b o ws k i J o h n Wi l e y , I n d ia
publicatio ns.
O r g a n i z a t i o n D e v e l o p m e n t : hi st o r y o f O r ga ni za ti o n, Devel opment
Va lu e s A s s u m pti o n s B e li e fs in or ga ni za t i on d e v el o p m e nt .
3 . T h e o r y a n d M a na g e m e n t o f O r g a n i z at i o n D e v e l o p m e n t : fou ndat i ons of

orga ni zation development Ma naging the organization development
pr o c e ss Ac ti o n r e s ea r ch a n d or ga ni za ti o n d e v el o p m e nt .
4.
O r g a n i z a t i o n D e v e l o p m e n t I n t e r v e n t i o n : t ea m intervention Intergr ou p a nd t hi rd pa rt y pea c e ma k i ng i n t er v e nti on Comprehensi ve

in t er v e nti o n St ru ctu r a l i nt er v e nt i on s T r a i n i n g e x p er i e n c e s.
5.
K e y C o n s i d e r a t i o n s a n d I s s u e s : i ssu es in con sul ta nt Cli ent

r e lationships System ra mi fica tions Power, politics a nd orga nization
d e v el o p m e nt R e s ea r c h i n o rga n i za ti o n d e v e lo p m e n t
References :
O r g a n i z a t i o n D e v e l o p m e n t Fr a n c h a n d B e l l ;
Org a n iza tion Beh a vio ur Fred Lu th a ns
H u m a n B e h a v i o u r a t Wo r k Ke i t h D a v i s ; O r g a n i z a t i o n a l D e s i g n f o r
E x c e l l e n c e Kh a n d a wa lla
O r g a n i z a t i o n a l i n te ll i g e n c e S il b e r Ke a r n y
T h e d a n c e o f c h a n g e Pe t e r S e n g e a n d o t h e r s
Th e f if th d isc ip line Peter S en ge
3 . 5 E l e c t i ve H RM 3 : T r a i n i ng a n d D e ve l op me nt
1 . T r a i n i ng : introduction, Importa nce of tra ining, Adva ntages of training,
Traini ng challenges, Changing work pla ce and workforce, Training as a
su b system of HRD, Learning environment, Instru ctional design,
Lea r ning outcomes, Feedback, Conditions of transfer, Converting
tra i ni n g o b j ec ti v es t o tra in i n g pla n .
2. T r a i n i n g N e e d s A s s e s s m e n t ( T N A ) : met hods of T NA, Organizational
su ppo rt for T NA, Or ga ni za t i onal a nal y sis S pecifying goals,
Identifying constra ints, Resource a nalysis, Learning principles,
T ra i ni n g en ha n c e m e nt , T ra i n e e cha ra ct er i st i c s.
3.
T r a i n i n g D e l i v e r y : tr a di ti o na l v s M o d ern met hods, SDLP, Simula ted

w ork set ti n g s, DL P, CD RO M, I nt era cti ve Mu l timedia , Web-ba sed
in stru ct i on s, I nt e lli g en t T ra in ing Sy st e m (IT S), Virtual Reality
T ra ini n g ( VRT ) .
4. T r a i n i ng Ev a l u a t io n: criteria, Eva luation of criteria, Dimensions of

cr it er ia , U se o f e x p eri me n tal d e sig n s, Q u a si e x pe ri me nta l d e si g n s,
12
U ti l it y c o n s er va ti o n s, I n di vi du a l d i f f e r en c e mo d e l s, C o nt e nt va li d i t y
m o d el , Sta ti s ti ca l m et h o d.
5. T r a i n i n g I n t e r v e nt io ns : learning Experience a nd Building Organization
Capa bi li t y, Empl oy ee ca pa bility, Apprenticeship, Vestibule, Embedded
trai ning, Tea m buildi ng, cross a nd Inter-po sitional training,
Lea d er s h i p tra i n in g .
References :
E f f e c t i v e T r a i n i n g : S y s t e m S t r a t e g i e s & Pr a c t i c e s P N i c k B l a n c h a r d
Ja mes W Th a cker.
Tra in in g For Org a n iza tio n a l Tra n sfor ma tion Ro lf P Lyn ton Ud ai
Pa r e e k .
Th e Tra in ers p o rta b le men to r Ga rg u lo & O th ers
3 . 3 E l e c t i ve IB 1 : Int e r na t i ona l E c ono mi c s

1.
T h e o r i e s o f I n t e r n a t i o n a l T r a d e : t he la w of compa rative a dva nta ge,

the stan dard theory of in ter nat i ona l tra d e, fa ct ors end o wment a nd the
He ck s h er -O hli n t h e or y.
2.
D e m a n d & S u p p l y A n a l y s i s : i ntr odu ct ion, t he equilibriu m relative

c o m m o dit y p r i c e w i t h t ra d e - pa r tia l a n d g e n era l e q u il i b ri u m a nal ysi s,
re lationship bet ween general and partial equilibriu m a nalyses, offer
cu r v e s, t h e t er m s o f t ra d e a n d ga i n s.
E c o n o m i e s o f S c a l e : i ntr o du ct io n , i mp er fect competition a nd

in ter national trade, tra de based on dyna mic technological differences,
cau se of t ra n s p or ta t i on, indu stry l ocat ion, environmental standards a nd
in t er na t io na l tra d e.
1.
References :
Do menic S alvator In ternation al Econo mics
Pa u l R . K r u g m a n a n d O b s t f e l d . M I n t e r n a t i o n a l E c o n o m i c s , 3 r d
E d i t i o n , H a r p e r C o l l i n s Pu b . , 1 9 9 4
B u c k l e y , A d r i a n M u l t i n a t i o n a l F i n a n c e , N e w Yo r k , P r e n t i c e H a l l
Inc.m 1996.
International Economics Robert J .Carbaugh 2008.
O v e r v i e w o f I n t e r n a t i o n a l T r a d e : i nt ro du ct i o n, d e v elopment,
operati ng fa ct ors, fa ctors l ea ding to growth in i nterna tio nal tra de a nd
e va lu a t i on .
2. T r a de R e s tr i c t i o n s : part ial equil ibriu m a nalysis a nd effects of tariffs,

theory of tari ff stru ctu re the rate of effective protection,
generali zati on a nd evalua ti on t he or y of effect i ve pr otection, general
equil i briu m a nal ysis of tari ff in sma ll a nd large country perspective,
o pt i mu m ta ri ff.
3.
N o n - t r a d e B a r r i e r s a n d P r o t e c t i o n i s m : in tr o du cti o n-i mp o rt qu ota sother non-tariff barriers and new protectionism-the political economy
of prot ect i oni sm-strat egi c tra de a nd indu stria l policies, the Uruguay
rou n d a n d ou t sta nd i n g t ra de pr o bl e m s.
4.
E c o n o m i c I n t e g r a t i o n - C us to m un io ns an d fr e e tr a de ar e a s : trade
c r ea t i n g cu s t o m u n i o n s, t r a d e d i v er s i o n s, t h e or y of se c o nd b e st a nd
other static welfare effects of cu stom u nions-dyna mic effects from
cu stom u nion, a na lysis of economic integration-E UFTA, NAFT A,
att e m pt s at e c o n o mi c i nt e gra t i on a m on g d e v e lo p in g c ou ntries,
tra n s it i o n e c o no m i e s a n d e m er gi n g e c o n o mi e s.
5.
I n t e r n a t i o n a l T r a d e & E c o n o m i c D e v e l o p m e n t : re gu la ti o n s, fr ee
trade,
protection,
determina nts,
FDI
regu lations,
currency
convertibility
regulations,
regulations
of
foreign
trade a nd
implementat ion in India, i mporta nce a nd terms of trade to
d e v el o pment, export instability, import substution/export orienta tion,
cu r r e n t pr o bl e m s fa c i n g d e v e l o p i ng c o u n t r i e s .
E c o n o m i c G r o w t h a n d I n t e r n a t i o n a l T r a d e : gr o wt h fa c t or s o f
produ ction, technical progress, growth a nd tra de in small cou ntry and
la r g e c ou n t r y p er s p e c ti v e, e f fe c t a n d e va l u a ti o n, t ra d e c ha n g e s.
5. T r a d e M o d e s : mode s, det er mi na nt s, forei gn i nvest me nts FDI, FPI,

FDI o n national trea t ment fa ctor. Heterogeneity in internationa l trade,
In dia i n t h e g lo ba l s e tti n g a n d gl o ba li za ti o n o f I n dia n bu s i n e s s.
In te rn a tio n al Ec o n o mics Th e o .S . Eic h e r, J o hn H. Mu tti a n d Mic h e l le

H.Tu mo vsky -2 0 0 9
International Econo mics Global Markets and comp etition Hen ry
Th o mp so n , 2 0 0 6
3 . 4 E l e c t i ve IB 2 : Int e r na t i ona l T r a de Pol i c y
Tra in in g in O r g a n iz a tio n Ir win L . Go ld s te in , J . Ke v in F o r d .
INTERNAT IONAL B USINESS
4.
References :
In tern a tio n al Tra de Po l icy A co nte mp o ra ry a n a ly sis Nig el
G o l m wa d e
In tern a tio n al Tra de a nd Tra de Po l icy Eth a n an He lp ma n
I n t e r n a t io n al Trade Po licy A develo ping cou ntry p erspective autho r:
Dil ip K.Das
I n t e r n a t i o n a l T r a d e Po l i c y f o r T e c h n o l o g y T r a n s f e r Y i S h i n T a n g ,
2009
In te rn a tio n al Tra de Po l icy Fre d ick Vic to r Me y er 1 9 7 8
13
s y s te m s d ev e l o p m en t, i n for ma ti o n s y st e m p ro j e ct s,
sy ste ms r e qu e st s, st e p s i n p r eli m i na r y i nv e s ti ga ti o n.
3 . 5 E l ec t i ve I B 3 : E xpor t I m p or t Pr oc e d ur e s ,
D oc u me n t a t i on a n d S upp l y C h a i n M a na g e me nt
1 . I n t e r n a t i o n a l T r a d e P o l i c y F r a m e wo r k : r e gu la t io n s fo r I nt ernational
tra d e , l e ga l a sp e c t s o f e x po r t s i mp o r t s co n t ra ct , e xi m p o l i c y o f I n dia .
2.
E x p o r t T r a d e P r o c e d u r e s & D o c u m e n t a t i o n : exp ort pr ocedures,

preshi pment i nspecti on procedu re, export docu menta ti on, ECGC
releva nces, i ncentives, eligibility criteria , performa nce evaluation,
se l f-c er ti fi ca t io n pr o c edu r e s, co n c e ssi on s a n d pr o m ot i o na l a d va nta g e s.
4.
I m p o r t T r a d e P r o c e d u r e s & D o c u m e n t a t i o n : r e str ic ti o n s, role and

releva nce of go vern ment inter venti o ns, mea su rement of i mp ort parity
o n G DP.
5 . R o l e o f I n t e r n a t i o n a l T r a d i n g C e n t e r i n E - c o m m e r c e : c o mputationa l
a na l y si s o f I n dia s e xp or t i m p ort l o gi s ti c s a nd si mpli fication of
pr o c e du ra l for ma l it i e s a n d r e qu ir e m e nt s.
Reference :
D e s a i . H . B I n d i a n S h i p p i n g Pe r s p e c t i v e s , D e l h i , A n u p a m
Pu b l i c a t i o n s , 1 9 8 8
Go vern ment of In dia ha ndb ook of Imp ort Exp or t Procedu res
Pa r a s R a m E x p o r t : W h a t , W h e r e a n d H o w , D e l h i , A n u p a m Pu b . ,
1995.
Export Mana gement Balagop al
Exp o rt I mp o rt Pro ced u res Th o ma s E .Jo h n so n
N e w I m p o r t E x p o r t Po l i c y & H a n d b o o k o f P r o c e d u r e s - N a b h i
I n t e r n a t i o n a l T r a d e & E x p o r t M a n a g e m e n t Fr a n c i s C h e r u n i l a m
INFORMATIO N SY STEMS
2.
Syste m Ana lysis Fundame nt als a nd t he Mo dern Syste ms Analyst:

i n t r o du c t i o n to sy s t e m s a na l y si s a n d d e si g n , i n f o r m a t i on s y st em
c o mp on e n t s, t y p es o f bu si n e ss i n for ma ti on sy st e ms, o rga niza tional
stru cture. Systems develop ment techniqu es and tools, the SDLC, the
s y s t e m s a na l y s t p o si t i o n .
I n f o r m a t i o n R e q u i r e m e n t s A n a l y s i s : sy st e ms pla n ni ng, preliminary
in v e sti ga t i on , t h e i m p orta n c e o f st ra t e gi c pla n ni n g , a fr a me w ork for
T h e D e s i g n P r o c e s s a n d i t s E s s e n t i a l s : eva l uati ng soft ware

a lternatives, steps in evaluating a nd purcha sing softwa re pa cka ges,
tr a nsiti on to systems design, prot ot yping. User i nterfa ce, i nput a nd
ou t put de si gn, u ser i nt er fa ce de si gn. Sy st ems i mpl ementationappli ca ti on development, stru ctured
application development, object
oriented
a pplication
development,
testing
the
application,
d o cu me n tation, ma nagement a pproval, insta lla tion and evalua tion,
training, data
c o n v er s io n , sy st e ms su p p o rt u s er su p p or t a cti viti es,
ma i n t e na n c e a cti v i t i e s, s y st e m s o b s ol e s c e n c e.
5 . C r o s s L i f e C y c l e A c t i v i t i e s a n d S k i l l s : pr oj ect a nd pr ocess ma na gement

techniqu es, fact finding and information gatheri ng, feasibility and
c o st -b e n e fit ana lysis, joint a pplication development, interpersonal
sk i ll s a nd c o m mu ni ca t i on s .
References :
J effrey L . Wh itten and Lonnie D.Bentley Systems Analysis and Design,
Tata McG ra w Hil l
Shelly, Gary b., Cashman, Thomas J and Rosenblatt, Harry J: Systems,
An alysis and Des ig n, Thomson
Ke n d a l l a n d K e n d a ll , S y s t e m s A n a l y s is a n d D e s i g n , P H I
Len Fertuck Systems Analysis and Design with Modern Methods
B &E T e c h
Satzinger, John W.Ja ckson, Rob ert B. Bu rd, Steph en D, Systems
An a lysis a nd Des ig n in A ch a n gin g wo rld , Th o mso n
3 . 4 E l e c t i ve I S 2 : Sof t wa r e E ng i ne e r i ng M a na g e me nt
1.
T h e P r o d u c t a n d t h e P r o c e s s : a n o v er vi e w o f s y s te m e ngi neeri n g,
analy sis concepts a nd pr in ci ples, a nal y sis mo del i ng, design concepts
a n d pr i n c i pl e s , d e s i g n m et h o d s, d e si g n f o r r ea l ti m e s y st e m s .
2.
S o f t w a r e L i f e C y c l e M o d e l s : so ft wa r e r e qu i r ement, so ft ware desi gn,

c o n fi gu ra ti o n ma na g e m e nt .
3 . 3 E l e c t i ve I S 1 : Sy st e m A na l y s i s a nd D e s i g n
1.
of
3 . S y s t e ms A n a l y s is P r o c e s s : requ irements modeli ng, syst em devel opment

met h o d s, mo d el ing t o ols a nd t ec h ni qu e s, s y st e ms requirement
checklist, fa ct finding, i nterviews, other fa ct-finding techniques,
d o cu men tat io n. Data a nd pr oce ss mo d el in g -DF D s, data dictionary,
pr o c e ss d e scri p ti o n to o l s, l o gi ca l v s. p h y sical models. Object
mo d el in g -o b j ect -or i en t ed t er ms an d co nce pt s, o b j ect s and cla sse s.
3 . E x p o r t P r o m o t i o n M e a s u r e s i n I n d i a : export promotion orga niza tions,

role of g ov er n me nt a g enci es, ST C , M N C /T NCs i n pr o moting exports
a n d e va lu a ti o n o f i t s i m pa c t o n BO P.
4.
evaluat i on
3 . S o f t w a r e M e t r i c s : s o ft wa r e pr o c e ss a nd project met ri cs, techni cal

met ri cs fo r so ft wa r e. Pr o j e ct pla n ni n g a n d ma na g e me nt : Project
ma na g e m e nt c o n c e pt s , pr o j e ct sc h e du l i ng a n d t ra ck i n g, soft wa re
pr oj ect pla nni ng.
14
4.
Ris k M anage ment,

va lu a t i o n, t e st i n g.
Qua li ty
Ass ur a nc e:
qua lit y
v eri fi ca ti o n
5 . O bj e c t O r ie n t e d C o nc e p ts : f or ma l M e t ho d s , S o f t wa r e
a n d s o ft wa r e t o ol s .
and
ree n gi n eer i ng
References :
R o g e r S . Pr e s s m a n : S o f t wa r e E n g i n e e r i n g A P r a c t i t i o n e r s A p p r o a c h
Ta ta Mc Gra w H il l I V e d it io n.
K i e r o n C o n wa y , S o f t wa r e P r o je c t M a n a g e m e n t : Fr o m c o n c e p t t o
d e p l o y m e n t , W i l e y D r e a m t e c h Pr e s s
S o m m e r v i ll e , I a n : S o f t wa r e E n g i n e e r i n g , A d d i s o n We s l e y
S . A . K e l k a r , S o f t wa r e P r o je c t M a n a g e m e n t , P H I
Ca rlo Gh e zz i, Me h d i J a za y e ri , D in o Ma n d rio l i Fu n d a me n ta ls of
S o f t wa r e E n g i n e e r i n g PH I
IT governa nce: a ma nag er's guide to d ata security and BS 77 99/ISO 1 7799
By Alan Ca lder, Steve Watk ins
TOURISM AND TRAVEL MANAGEMENT

3 . 3 E l ec t i ve T T M 1 : T our i s m M a na g e me nt
1
O r g a n i s e d T r a v e l : defi ni ng Tou ri st & Tou rism viz: inbound,

ou t b ou n d , d o m e s ti c, ma i n t ena n c e o f t ou ri s m p r o du c t s, Alt ernati ve
tou r i s m, Ma ss t ou ri s m , S p e cia l i nt er e st tou ri s m .
I t i n e r a r y D e v e lo p me n t : introducti on, mea ning a nd defini ti on, t ypes of

iti nera ries, how to develop an effective itinera ry, fu ncti ons of tour
ma na g er s a n d p la n ni n g to o l s fo r a n it in e ra r y.
T o u r P a c k a g i n g M a n a g e m e n t : co n c e pt , or i gi n a n d d e v el o p ment of
T ou r pa ck a gi n g, T yp e s o f T ou r, Co m p o n e nt o f a Sta n da r d Pa ckage
Tour, Fa ctors a ffecting T ou r Formula tion, T our Designing Process,
Si g ni fi ca n c e o f Pa ck a g e T ou r, T ou r Br o c hu r e .
T r a v e l A g e n c y M a r k e t i n g : ma rk e ti ng C o n c ept , u n i qu e fea tures of

T rav el Ma rketi ng, Si gni fi ca nce of Travel Agency marketing,
De vel o pi ng a T ou r Ma rk et ing P la n, Ma rk eti n g S trategy of Inbou nd &
O u tb ou n d tou r s.
T r a v e l F o r m a l i t i e s i n I n d i a : v i sa R e q u i r e m e nts T yp es of v i sa s
Currency regu lations cu stom formalities Different types of taxes.
Re str i ct ed a nd Pr ot ect ed a rea s t ypes of restrictions, Health
Re gula ti o ns.
3 . 5 E l e c t i ve I S 3 : Da t a M a na g e me nt T e c hni que s
1.
D a ta ba s e C o nc e p t s,
S c h e ma s, M o d el s ,
F eatu r e s, O O AD , O OP S , O L AP, OLT P.
2.
Ex tra ct i on , T ra n s fo r ma ti o n a n d L oa di n g (ET L ), ET L C o n c e pt s a nd
T oo l s in ma rk e t, D a ta wa r eh ou s in g , D a ta M in i ng , D a ta Ma r t ,
D a ta S t ora g e M et h o d s.
3.
B u s i n e s s I n t el l i g e n c e, T o ol s a nd M et h o d s.
4.
St ru c t u r e, D e si g n , D e v el o p m e nt a n d Ma na g i n g C o r p ora t e I n f or ma t i o n
S y st e m s ( C I S ).
5.
Da ta Secu ri ty Ma na ge ment a nd Co n tr ol .
Arc h it ectu r es,
P ro du ct s,
References :
T h e D a t a W a r e h o u s e E T L T o o l k i t : Pr a c t i c a l T e c h n i q u e s f o r Ex t r a c t i n g ,
Clea ning by Ralph Kimb all and Joe Ca se rta
E T L S t r a t e g y f o r t h e En t e r p r i s e . .b y S a n d e s h G a wa n d e
Bu sin e ss In tel lig e n c e : A Ca p a b il ity Ma tu rity Mo d el By Do ro th y Mil ler
Introdu ction to Bus iness Intelligen ce By Jorg Ha rtenau er
Da ta b a se Ma n a g emen t: An Org a n iza tio n al Persp ect ive b y Rich a rd T .
Watson
Da ta b a se S y ste ms Des ig n , I mp le me n ta tio n , a n d Ma n a g e me n t by Pe ter
Rob a nd Ca rlo s Coro nel
M o d e r n D a t a b a s e M a n a g e m e n t (5 t h E d i t i o n ) b y F r e d R . M c Fa d d e n ,
J e f f r e y A. H o f f e r a n d M a r y B . Pr e s c o t t
D e v e l o p i n g Q u a l i t y C o m p l e x D a t a b a s e S y s t e m s : Pr a c t i c e s , T e c h n i q u e s
a nd Tech n o lo g ies by S h irley A . Becker
Strategic secur ity ma nag ement: a risk assessmen t guide fo r decision
m a k e r s B y Ka r im H . V e l l a n i
Th e b est d a mn I T secu rity ma n a g ement b o o k p er io d By S u s a n S n ed a ker
Informa tion Secu rity Mana gement with ITIL , Volu me 3 By Jacq ues A.
C a z e m i e r , Pa u l O v e r b e e k , L o u k Pe t e r s
References :
Ma rket ing Ma n a g emen t for Tra vel & To u r ism Ne lso n Th ro n es
I n t r o d u c t i o n t o T o u r i s m & H o t e l I n d u s t r y Z u l f i k a r , S PD
Mi ll and Morr ison, (1992), The Tourism System: An Intro ductory Text,
Prentice Hall.
C o o p e r , Fl e t c h e r e t a l , (1 9 9 3 ) , T o u r is m Pr i n c i p les a nd Pra c tices ,
Pit ma n.
3 . 4 E l ec t i ve T T M 2 : Ec o T o ur i s m
1 . I n t r o d u c t i o n t o E c o T o u r i s m : definit ion, Co ncept, Gr o wth & Pri ncip les
E mer gi n g C oncept s: Eco / rura l / agri / far m / green / wi l der ness /
c ou n t r y s i d e / s p e ci a l i n t er e st t ou r i s m.
15
To ur is m: e nv ir o n m e nta l R e l eva n c e; E c o t ou r i s m
C ou n t r i e s Pr o b l e m s , p r o s p e ct s f o r su st a i n a b i l i t y
3.
Concept of
p h en o me na .
4.
C o n c e p t a n d p l a n n i n g o f e c o t o u r i s m d e s t i n a t i o n s : devel opi ng and

impla nting Eco tourism guidelines for wild lands a nd neighbouring
c o m mu ni t i e s.
carrying
capacity:
eco
in
3rd
2.
Wo rl d
t o u r i sm as a world wi de
5 . Eco to ur is m a nd co m mu n it y dev elo p men t: c on fe r e n ce, c o n v en ti o n &

d ecla ra ti on r elat ed t o en vi r on men t s
References :
G l o b a l E c o T o u r i s m P r a b h a s C h a n d r a Ka n i s k h a Pu b l i c a t i o n
Co des Protocol & Ch ar ter
I n t e r n a t i o n a l E c o To u r i s m E n v i r o n m e n t P r o b h a s C h a n d r a Ka n i s k h a
Pu b l i c a t i o n
Tra vel & Tou rism Co tt man VNR
To u rism S y ste m In d tro d u c to ry Te xt Mik & Mo rr iv on
To u r i s m & S u s t a i n a b i l ity Mo wf o r th R o u th U d g e
3 . 5 E l ec t i ve T T M 3 : H os p i t a l i t y M a na g e me n t
1.
T o u r i s m & A c c o m m o d a t i o n : i n t r o du c t i o n t o hotel s, Ac co mmodati on

I n du st ry , T y p e s, Evoluti on of l odgi ng indu stry, Nee d, Importa nce, role
o f h ot e l s, FH R AI , Sta r H ot el s a n d c la ssification. International
S cena ri os a nd tr en d s.
2.
H o t e l I n d u s t r y i n I n d i a : evolu ti on, Di fferent groups of hotels in

I n dia , H o t el Gr ou ps IT D C ro l e, i m p or ta n ce , A SH O KA grou p,
WE LCO M E gr ou p, T aj G rou p r ol e i n I n dia n T ou ri s m
3.
F r o n t O f f i c e M a n a g e m e n t & H o u s e K e e pi ng : introdu ction to Front

Offi c e D e pa rt m e nt , Ad va nta ge s, F or ma l it i es a nd formats, types of
ro o ms a nd pla n s. Or ga ni zat i on cha rt a nd du ti es a nd responsibilities,
Q u a lit i es of a f ro n t - o f fi c e s ta ff Introdu ction to Hou sek eeping,
importa nce of hou sekeeping department, Orga niza tional chart a nd the
dut ies a nd responsibilities. Clea ning different equipments & a gents,
D a il y r ou t i n e s y s t e m s, La u n dr y , Li n e n & U ni f o r m, I nt e r i or D e c ora ti o n
& fa ci l it i e s, S pe c ia l d ec o r a ti o n s .
4.
5.
References :
Th e o r y o f C o o k e r y Kr i s h n a A r o r a
M o d e m C o o k e r y Vo l - I & I I T . E . Ph i l i p
Fo o d & B e v e r a g e S e r v i c e V i ja y D h a wa n
M a n a g i n g Fr o n t O f f i c e O p e r a t i o n s M i c h a e l L Ka s a r a n a & R i c h a r d
Brooks
O p e r a t i o n s M a n a g e m e n t S t a i n l e y Ph o r n c o
H o u s e Ke e p i n g Ma n u a l S u d h ir A n d r e ws
Introdu ction to Hospi tali ty I & I I Denn is Foster
Ma r k e t in g o f H o s p ita li ty Ko tle r , Bo we n , Ma k e n s .
H E AL TH CARE M ANAG EM E NT
3 . 3 E l ec t i ve H CM 1 : C om m un i t y H e a l t h, E p i d e mi ol og y &
P op ul a t i on M a na g e me nt
1.
E p i d e m i o l o g y : m ea n i n g & S c o p e, M o d el s a n d fa c t or s a ssocia ted with

h ea l th a nd di sea s e s; H ea lt h sta ti sti c s a nd h ea lth i n di ca to r; M or bi d ity,
M orta li ty : Da ta sou r c e s , c o ll e ct i o n, a na l y si s a nd u s e s.
2.
H e a l t h I n f o r m a t i o n S y s t e m : u se o f co mpu t e r s, pr i mar y h ealth ca re

a n d c o m mu ni ty pa rt i ci pa t i o n
3.
O r g a n i s a t i o n a l a s p e c t s o f c o m m u n i t y h e a l t h : c li ni ca l c a re; physical
a sp e ct s o f c o m mu ni ty hea lt h ; P syc h o lo g i ca l a sp ects of commu nity
h ea l th .
4.
Special aspects of community health;

pr e v e nt iv e a nd pr o m ot iv e h ea l th ca r e.
5.
Po p ul at io n po lic y: P la nn i ng a n d ma na g e m e nt .
dru g s,
alcoholism
etc,
References :
Ab elin T. Brzenski . Z.J an d Ca rs tairs . V.D, Mea sureme nt in health
p romo tion and protect ion, 1 98 7, WHO Co p en hagen.
Alderson.M, An introduction to epidemiology, 2 nd ed.1983, Mac Millan,
Lo ndon
Green .L . W and An derson.C .L, Co mmu nity Heal th, 5 th ed . 1 986. T imes
Mir ro r Mo sb y, S t .Lu ios .
Hil l. A. B, A sh ort textb ooks o f medica l s tati stic s, 1 984 UN I b ooks.
J o l l y . K . G , Fa m i l y p l a n n i n g i n I n d i a 1 9 6 9 - 8 4 : A d i s t r i c t l e v e l s t u d y ,
19 86, Hin dustan, Delh i.
Mc Ga r thy Ma rk, Ep id e m io lo g y a nd p o l ic ies for h e a lth p la n n in g , 1 9 8 3 .
Po l l a r d . A . H e t c , D e m o g r a p h i c t e c h n i q u e s , 1 9 8 1 , P e r g a m o n , O x f o r d .
F o o d & B e v e r a g e S e r v i c e : i ntr o du ci ng to food & beverage service,

types of services, orga nizational cha rts a nd duties, Menu s, Idea about
Be v era g es Al c o h oli c & No n Al c o h ol ic. Food Production
Intr odu cti on, Hi era rch y, I dea ab out di ffer e nt cuisines national and
i n t er na t i o na l , s p ec i f i c m e nu s a c c or d i n g t o f e st i va l s & ot h e r fa ci l i ti e s .
M ar ke t in g o f H o t e l s : mea ning and concept of Hospitality Mark eting

importa nce & i ts futu re, Great Lea ders in hospitality Ellsworth
Sta tl er, Ra l ph H itz, J .Willa rd Marri ot. Mark eting concept, Marketing
Mi x , H o t el Ma rk e t a n d n e w tr e n d s.
3 . 4 E l ec t i ve H CM 2 : H e a l t h C a re a n d Soc i a l Pol i c y
16
1.
So c i al We lf ar e : so c i a l po l i c y , h ea l t h ca r e a nd s o cia l d e v el o p m e nt;
pu b li c a nd so cia l p ol i cy .
2.
A p p r o a c h e s t o a n a l y s i s : r e sou r c e s, stru ctu re a nd orga niza tions;

fa ctors in social poli cy; Situati ona l, stru ctural , idealogical and
envir o nme nta l.
3.
H e a l t h p o l i c y f o r m u l a t i o n : fa c tor s, de t er mina nt s a nd other sectoral

i s su e s ; N a t i o na l h ea l t h p ol i cy : R ev i e w o f di f fe r e nt c o m mi tt e e s.
4.
Distri b ut io n o f he alt h s erv ices in I nd i a; d i spari ti es; h eal t h p ol i cy ;

in pu t , ou t pu t a n d p er fo r ma n c e.
R o l e o f p r i v a t e a n d v o l u n t a r y g ro u ps : role of national and
in t er na t io na l a g e n ci e s; H ea l t h a n d so cia l p o li c y; In te r na ti o nal
p er s p e ct i v e; H ea l th po l i c y t h e d i sa dva n t a g e d .
References :
C h a t t e r i c e , M e e r a , I m p l e m e n t i n g H e a l t h Po l i c y , 1 9 8 8 , M a n o h a r , N e w
Delhi.
Ch rist ian son.J. B and Ma mo r .T .R, Health Ca re Policy : A po lit ical
Eco n o mya p p ro a ch , 1 9 82 S a g e, Lo n d o n .
D ju n k a n o v i c . V a n d Ma c h . E. P e d , Al t e r n a ti v e A p p r o a c h e s to Me e ti n g
Ba sic Hea lth Needs in Deve loping Co untr ies, 19 75, WH O, Gen eva.
L e e Ke n n e t h a n d Mi l l s . A n n e , P o l i c y M a k i n g a n d Pl a n n i n g i n H e a l t h
Sector, 19 87, Oxford Un iversity Press , Ox ford.
Leichter.H.M, A comparative approach to policy analysis: Health care
p o l i c i e s in f o u r n a t io n s , 1 9 7 9 , C a m b r i dge University Pre ss,
Cambridge.
Pa r s t e n . G, Pla nn ers, Po l it ics a nd Heal th S ervices, 1 98 0, Cro o m Helm ,
Lo ndon.
5.
Roe mer. M.I, Co mparative Nat ional Pol icies on Heal th Care, 1977,
Ma reel Dekker, Ne w York.
3 . 3 E l ec t i ve SB M & E 1 : G ove r n me n t B us i n e s s I n t e r f a c e
1.
2.
3.
4.
5.
S y s t e m s a n a l y s i s a n d s y s t e m s d y n a m i c s i n h e a l t h c a r e : heal th
s y s t e m s : C ha r a ct e r i s t i c s , pl a n ni n g m et h o d o l og i e s , g oa l s a n d fu n ct i o n s.
2.
S t r a t e g i c m a n a g e m e n t i n h e a l t h c a r e ; qu a nt ita t i v e f o u ndations of
health services ma nagement; Hea lth systems research: Uses and
a p pli ca ti o n s.
3.
Methodologies:
eva luation
methodology
p er for ma n c e a n d n e ed s i n h ea lt h s er vi c e s.
4.
O p e r a t i o n a l p l a n n i n g a n d m a n a g e m e n t i s s u e s i n h e a l t h c a r e : hea lth
ca r e d e c i si o n ma k i ng f or m e ga pr o bl e m s .
5.
A p p r o a c h e s ; c o nt e m p ora r y tr e nd s i n h ea lt h ca r e; Hea l th Ma npower

p ol ic y , p la n n in g a nd ma na ge m e n t; P r oj e ct ma na g e m e n t in H ea lt h ca re .
for
monitoring
the
Indian Council of Medical Re search, National Conference on

Evaluation o f Prima ry health ca re prog ra mme s, 1980, ICMS, New
Delhi.
SMALL B USINESS MANAGEMENT &

ENTREPRENE URSH I P
3 . 5 E l ec t i ve H CM 3 : H e a l t h S y s t e ms M a n a g e me nt
1.
References :
Fe r r e r . H . P e d , T h e H e a l t h S e r v i c e s A d m i n i s t r a t i o n R e s e a r c h a n d
Ma n a g e m e n t, 1 9 7 2 , Bu tte r wo rth s , Lo n d o n .
Ho d g etts. R. M a n d Ca scio .D . M, Mo d e rn He a lth Ca re Ad min ist ra tio n ,
1 9 8 3 , A c a d e m i c Pr e s s , N e w Yo r k .
H o m b y . P e t c , G u i d e l i n e s f o r H e a l t h M a n p o we r P l a n n i n g , 19 81, WHO,
Geneva.
Hy ma n, Herb ert .H, Hea lth Plan ning: A syste ms ap proa ch, 2 n d ed.,
19 82. Asp en, Rockvi lle .
Sta te Pa rti ci pati on in Bu si ness, int era ct i on bet ween Go vernment,

Bu si n e ss a nd di ffer e nt cha mb ers of C o m mer ce a nd I ndu stry in India;
Public Distribution System; Government Control over price and
di str ibu ti o n.
Consu mer Prot ection Act (CPA) a nd the role of voluntary
or ga ni zat i ons i n P rot e ct i ng C o n su mer s R ig ht s; I n du stria l p olicy
re s o lu ti o n, n e w i n du str ial p o li c y o f t h e G o ve r n m en t.
Co n c e ntra ti o n o f E c o no m i c P o we r: R ol e o f Mu lt i na ti o na l s, F or e i gn
Ca p ital a nd F or ei g n co lla b orat i on s.
In dia n P la n n in g S y st e m: G ov e r n m en t P ol ic y co n c er n i ng d e v el o p m e nt
of ba ck ward area s/region s; Go vernment pol icy with regard to export
pro m ot i on a nd i m p ort su b st itu ti on; C o ntr o ll er of ca pital issu es.
G o v er n m e nt s p ol i cy wit h r ega rd t o sma l l sca l e in du stri e s.
T he r e s po n si bil it i es o f th e Bu si n e ss a s w el l a s t h e G overnment to
protect the Environment; Government clearance for establishing a new
e nt er p ri se .
Ref e rences:
C h e r u n i l a m F r a n c i s , B u s i n e s s a n d G o v e r n m e n t . 8 th e d . B o m b a y ,
Himalaya, 1995
Da sg u p ta A. a nd S en g upta.N, Go vern ment a nd Bu siness, Ne w Delhi,
Vikas, 1987
Marathe, S harad S. Reg ula tion and Development , Ne w Delhi, S age,
1986
Trived i . M. L , Go vern men t a n d Bu s in ess, Bo mb a y, Mu l ti tech , 1 9 80
3 . 4 E l ec t i ve SB M & E 2 : S ma l l B us i n e s s M a r k e ti ng
17
B a s i s f or c o mp e t i ti o n; st r u c t u r a l A na l y si s o f I n du st r i e s; G en eric
compet iti ve stra tegi e s; fra mework for competi ti on a nal ysi s; market
s i g na l s; co m p e t i ti v e m o v e s .
2. Tech nol ogy of competi tive adva nta ge; stra tegy towards buyers and
su p pl i e r s; st ra t e gi c g r ou p s w it hi n i n du st r i e s.
3. Competitive stra tegy in declining indu stries; competitive strategy in

gl o bal i n du st ri e s.
4 . St ra t e gi c a na l y si s of i nt e gra ti on ca pa city expa nsi on; strat egies of

e nt er i n g i n t o n e w bu s i n e s s.
1.
5.
P ort fol io techni qu es in co mpetitor a nal ysi s; t ech ni qu es of conducting

in du st r y a na l y s i s.
References :
A l b e r Ke n n e t h . J , Th e S t r a t e g i c Ma n a g e m e n t H a n d b o o k, Ne w Yo rk ,
McGra w H ill, 1983
All io Rob ert .J, The Pra ctica l Strateg ist; Bus in ess and Co rporate
Strategy in the 19 90s, Ca l ifo rn ia, Bal lin ger 19 88.
An soff H.I, Imp lant ing Strategic Ma na gement, En gle wo od Cliffs,
Prentice Hall Inc . 1984.
Ha rn el, g a ry a nd Pra h lad , C . K., Co mp le ting for the fu ture. Boston,
Harva rd Business S chool Press , 1994.
Ha x .A .C a n d Ma jlyf ,
N .S . Rea dings in S trategic
Man agement,
Ca mb ridge, Bal lin ger, 19 84.
Po r t e r , M i c h a e l . E , C o m p e t i t i v e a d v a n t a g e , N e w Yo r k , Fr e e P r e s s ,
1985.
S t a l k , G e o r g e , C o m p e t i n g A g a i n s t Ti m e , N e w Yo r k , F r e e P r e s s , 1 9 9 0 .
3 . 5 E l ec t i ve SB M & E 3 : F i n a n c i ng of S ma l l B us i n e s s
1.
Fi na ncia l Mana geme nt in sma ll indu stries; fi nan cial n eeds of small
bu si n e s s t y p e s o f ca p i ta l r e qu i r e m e n t s.
2.
Ca s h Ma na g e m e n t p r o b l e m s: s ou r c e s o f fi na n c e for s ma l l bu si n e s s i n
I n dia ; I n d i g e n ou s ba nk er s , pu bl i c d e p o si t s.
3.
Sta te Fi na nce cor p ora ti on s, I n du st rial C o -o pera tives adequacy a nd

a p pr o pria t en e ss of fu n d s fro m bank in g a nd non-ba nking fina ncial
in t er me dia r i e s.
4.
M on e t a r y p ol i c y of t h e R e s er v e Ba nk o f In d ia for small bu si ne ss;

Fi na n cia l A s si s ta n c e fr o m t h e c e n tr a l a n d sta t e G o v er n m e nt s.
5.
Sma ll scal e i ndu st ri es a nd fi na ncia l al l ocation and utilization under

f i ve y ea r p la n s a cr i t i ca l a p pra i sa l .
Bhattacharya.C.C, Pub lic Sector Enterprises in India , Allahabad,

Kitab Mah al, 19 90.
Desa i, Va sa nt , S ma ll S ca le In d u str ies a n d En trep ren eu rs h ip, Bo mb a y,
Himalaya, 1995.
Pi c k le H a l B a n d Ab r a h a m jo n , Ro y e e . L , S m a ll B u s i n e s s Ma n a g e m e n t
5th e d ., Ne w Yo rk , J o h n Wi le y, 1 9 9 0.
S ch u ma ch er.E. F, S ma ll is Bea u t ifu l , Ne w Delh i, Ru p a , 1 9 9 0 .
Staley.E and Morsey.R, Small Scale industries in the developing
c o u n t r i e s , N e w Yo r k , Mc G r a w H i l l .
Ve p a , R a m . N , H o w t o s u c c e s s i n S m a l l i n d u st r y , N e w D e l h i , V i k a s,
1984.
References :
Bh a l la . K. K, Fin a n c i a l Ma n a g e m e n t a n d Po li c y , 2 nd ed ., New De lhi,
Anmol 1998.
RETAIL & SUP PLY CH AIN MANAG EM ENT

3 . 3 E l ec t i ve R & SCM 1 : Suppl y C ha i n M a na g e me nt
1.
I n t r o d u c t i o n t o S u p p l y C h a i n M a n a g e m e n t : concept, Objectives a nd
fu nction of SCM, conceptual fra mework of SCM, su pply chain stra tegy,
o perat i ng mo d el for su p pl y c ha in . Ma nag i ng t he Externa l and interna l
su p pl y c ha in .
2.
Glo b al Su ppl y Ch a in M a nag e ment: EDI , Pr o bl e ms o f co mp l exit y

c o n fr o nt i n g su p pl y c ha i n Ma na g e m e nt , R e v e r s e Su p p l y C ha i n . Va l u e
c ha i n a n d va lu e d el i v er y s y st e ms for S CM . O rga n i za ti o n D e s i gn a n d
Ma na g e m e n t o f su pp l y c ha i n .
3.
So ur c ing : s ou r c in g o f ma t er ia l , G l o ba l s ou r ci n g - i s su e s, Pr o bl e m s .
G rou p Pu r cha s i n g, I n v en t or y Ma na g e m e nt i n Su p p ly c h a in : R ol e a nd
i mp or ta n c e o f i n v e nt or y i n SC , I n v e nt o ry p ol i c i e s, J I T , V MI . R ol e o f
St or e s ma na g e m e n t in SC , in v e nt or y a s a n el e m e nt o f cu s t o m er s er vi c e .
4.
S t r a t e g i c I s s u e s i n S u p p l y C h a i n s : lea n Manu fa ctu rin g, Strateg ic

Part n er sh i p s, All ia nces, a nd C ol la bo rat ive a dva nta ge. Strategic
relati onships in logistics, Handling systems and equipment, Stores
ma na gement. Best pra ctice a nd Bench marking, Re-e ngineering of
su p pl y c ha in .
5.
R e t a i l i n g a n d s u p p l y c h a i n I n t e r f a c e : r eta il su p pl y cha i n ma na gement ,

T ra n spo rtat i o n a nd i n v ent or y i n r eta il SC, Channel design and
ma na g e m e n t, R ol e o f Pa c k a g i n g a n d R e pa ck a gi n g i n R eta il bu si n e ss,
Cu st o mer l ed bu si ne ss, Cu st o mer focu s in Su p pl y C ha in, C o mplaint
H a n dl i ng , d e v el o pi n g cu st o m er s er vi c e st ra t e gy , R FID a n d Ba r co d i n g .
Reference :
Mo h a n ty, R. P a nd De sh mu k h , S .G , 2 0 0 5 ,. S u p p ly Ch a in Ma n a g e me n t
Th eo ry a nd p ra ct ices, B izta n tra .
Sunil Chopra & Meindl Peter , 2003, Supply Chain Management
stra teg y, p la n n ing a nd o p eratio n, 3 rd Ed itio n , Pea rson Ed u ca tion /
PHI.
Altekar , V. Rahul , 20 05, S upply Ch ain Man ag ement , PHI .
18
Pierre Da vid, 20 03, In ternational Log istics, Biztantra .

J o e l D. Wisn er , G. Keo ng Leo ng a nd Kea h -Ch o on Ta n, 2 0 0 5, Prin cip les
o f S u p p ly Ch a in Ma n a g e me nt A b a la n c ed Ap p ro a c h , Th o ms o n.
Ro naqld H.
Ballou , 20 04, Bus in ess
Lo g ist ics/ S u p p ly
Ch ain
M a n a g e m e n t , Pe a r s o n e d u c a t i o n , 5 t h Ed i t i o n .
Co yle, J.J ., Ba rd i E.J . & Jo h n La n g ley .C , 2 0 0 6, The M a n a g e men t o f
Bu sin ess Lo g is tics - A su p p ly Ch a in Persp ect ive Th o mso n, 7 th Ed i tio n .
B.S .Saha y,
2004,
Su pply
Ch ain
Man agement
for
Global
Co mp eti tiven ess, Ma c mi lla n In d ia Ltd , 2 nd Ed it io n .
Me tze r, 2 0 0 5 , S u p p ly Ch a in Ma n a g e me n t , Re sp o n se .
1.
Service: concepts, Scope of Services. Goods-Services continuum. 4Is of

Ser vi ces G o o ds a nd S er vi ces Cat eg or izati o n. I ndu strial Services.
S e gmentat ion ta rget Ma rke ti ng a nd posi ti oni ng, Cu st omer expectat i ons
a nd per cept i on s o f ser vi ces.
2.
S er vi ce ma rketi ng Mi x: pr o du ct, Pr ici ng, P la ce, Promotion, People,

P hy sical e vi de nc e a nd pr oc e ss. Di me n sions of Service Quality,
M ea su ri n g ser vi c e Q u a li t y.
3.
Stra t e gi es for Ma rke ti n g: o ver vi e w, strategies for dealing with

in t a n gi bil it y, i nvent ory, inconsi st ency and i nsepa rabil it y. Buil di ng
cu st o m er R e l a t ion ship t hrou gh Seg mentati on a nd retenti on strategi es.
Servi c e Ma rk eting Triangl e- External Mark eting, Internal Mark eting,
Re la t io n sh ip Ma rk et in g a nd I nt e ra cti v e Ma rk eti n g .
4.
Intr odu c ti on t o R eta i li ng: t ype s, Fra nchising in retail, Technology in

re tail , Fac t or s a ffecting retail, Retailing process. Retailing in India a nd
e m er g i n g t r e n d s a n d P o l i c y i m p er a t i v e s.
5.
Merchandise
Mana gement:
sources
of
mercha ndise,
Logisti c
Ma na g e m e n t, Ca t eg o ry Ma na ge ment, St ore La y ou t, Design and Visual
M er c ha nd i si n g , R e t a i li n g St ra t e g y a n d Cu st o m er S e r v i c e.
3 . 4 El ec t i ve R&SCM 2: O pe r at i ons Str at e gy

1 . I ntr o du ct i on to Opera tions Ma na gement: role of Opera tions Ma na gement
in total ma na gement Sy stem- Interfa ce bet ween t he operati on systems
and systems of other fu nctional area s. Produ cti on Pla nning and
Contr ol: Ba sic fu ncti ons of Pr odu cti on Pla nni ng and Control,
Pr o du c ti o n C y cl e - c ha ra c t eri sti cs o f p ro c e ss t e c h n ol o gi e s.
2.
Co n tr ol o f pr o du c ti o n op e ra ti o n s: p la nt Ca pa ci t y a n d Li n e Ba la n ci n g .
P l a nt l a y o u t - d i f f e r e nt t y p e s o f l a y o u t s . L o c a t i o n a n d t h e fa c t o r s
influ encing location. Maintena nce Mana gement: Objectives Failure
Co ncept, Relia bilit y, P r eventi ve a n d Break down mai nte nance,
Re p la ce me nt p ol i ci es.
3. Strategy & Opera tions: a fra mework for operations strategy . Tradeoffs,
pr o du cti v it y & competition . Processing Network Strategies-Ca pa city
a n d r ea l a s s e t i n v e s t m e n t , C a pa ci t y T i m i n g a n d Fl e xi b ili t y R i sk
Ma na g e m e n t a n d O p e ra ti o na l H e d gi n g.
4 . Su p pl i er & Cu st o m e r St ra t e gi e s: ou t s ou r ci n g v s. I nt e gr a ti on , Pu r c ha s i ng
Su p p l y Ma na g e m e nt , D e si g ni n g c o nt ra c t s & pr i ci n g; Ma s s cu s t o m i z e d
ser v i c e, T i m el y se rv i c e & i n c e nt i v e m gt , R e v enu e ma na g e m e nt
5.
Learning & Growth Strategies: globa l sta ndardiza tion/ automation,
E mp l o ye e co m p e t en c i e s & cu l tu r e, L ea r ni n g & p ro c e ss i mp ro v e m e n t,
c o m p et in g t hr ou g h l ea rn i n g a n d in n o va t i on s
Reference :
Op era tio ns Ma n a g emen t, S teven son J. Wi llia m, 2007, 9th Edition,

T MH.
Operations Management strategy and analysis, Lee J. krajewski and Larry P.Ritzman, 2007, 9th
Edition, Pearson
Operations Strategy by Slack and Lewis. Prentice Hall, 2003.
Manufacturing Strategy by Hill. Irwin McGraw-Hill, 2000.
Manufacturing Strategy: How to formulate and implement a winning plan by Miltenburg.

Productivity Press, 1995.
Restoring our competitive edge: competing through manufacturing by Hayes and Wheelwright.
John Wiley & Sons, 1984.
Operations Strategy by David Garvin. Prentice Hall, 1992
Balanced Sourcing by Laseter. Jossey-Bass Publishers, 1998.
3 . 5 E l ec t i ve R &SCM - 3 : Se r vi c e s & R e t a i l M ark e t i ng
Reference :
Ho ffma n, 2 0 0 7 , S ervices Ma rketing , Th o mso n .
L o v e l o c k , C h a t t e r je e , 2 0 0 6 , S e r v i c e s M a r k e t i n g Pe o p l e , T e c h n o l o g y
S t r a t e g y , 5 t h e d i t i o n , Pe a r s o n E d u c a t i o n .
Da vid Gi lbert, 200 3, Re tail Ma rketin g Ma na gement, 2 nd edition,
Pe a r s o n E d u c a t i o n .
Zei tha ml Valor ie A. a nd Bi tner Ma ry , 20 00, Services Mar keting TMH.
Rampal M.K. and Gupta S.L, 2000, Service Marketin g, Concepts,
application a nd cases ,
Ga lgotia Publi shing Co mp an y, Ne w De lhi.
Le vy & We it z, 2 0 0 5, Re ta il in g , T MH
A J La mb a , 2 0 0 6 , Th e Art of Reta il in g , TMH
Pa t r i c k M . D u n n e a n d R o b e r t F . L u s c h , 2 0 0 5 , R e t a i l i n g , T h o m s o n
Learning
Fe r n i e & S p a r k s , 2 0 0 5 , L o g i s t i c s & R e t a i l M a n a g e m e n t , V i v a B o o k s
Gilmo re , 200 5, Services ma rketing a nd Man agement, Res pon se Books
Gr o n r o o s, 2 0 0 5 , S e r v ic e s Ma n a g e me n t & M a r k e t in g , J o h n Wi le y
Cullen & Ne wman, 2007, Retailing, environment and operations,
Th omso n.
B ANK ING & INSURANCE

3 . 3 E l ec t i ve B & I - 1 : La w & Pr a c t ic e of B a nki ng
1.
Ba nk i n g a n d R egu la ti o n a ct o f 1 9 4 9
2.
Ana l y si s o f Fi na n cia l sta t e m e nt s o f Ba nk s
19
3.
Ba se l No r ms & i ssu e s in i m p l e m en ta t i on i n I n dia
4.
Ma na g e m e n t o f Ba nk s N P A a n d S AR F A ES I Ac t
5.
Ma na g e m e n t o f R i sk i n ba nk s V A R mo d e l, ca s e s t u d i e s o f r e c e nt
b a nk fa i l u r e s i n I nd i a .
o f r e s ou r c e s a n d c o m p e t i t i v e ca pa bil i t i e s, e nv i r o n m e n t a l s ca n ni n g
te c h ni qu e s.
3. E sta bl i s hi n g or ga ni za ti o na l dir e c ti on de v e lo p ing st ra te gi c vi sion,
mi ssion a nd setting objectives. Strategic intent a nd the concept of
strat e gi c p yra mi d, cor p ora t e et h i cs a nd so cial r e sp on si bi li ty .
4.
3 . 4 E l ec t i ve B & I- 2 : Inve stme nt B a nk i ng & M er c ha nt
B anki ng
1.
N a t u r e o f I n v e st m e n t Ba nk s & M er c ha nt Ba nk s, C o n v er g e n c e i n
ba nki ng
2.
Re gu la t or y i s su e s c o n c er ni n g I n ve s t me nt & M er c ha nt s Ba n k s
3.
.
4.
Ma na g e m e n t o f N B FC s ,r e gu la t o ry i s su e s
5.
A na l y s i s o f su b pr i m e c ri s i s o f 2 0 0 7 i n t h e U S a n d i t s i m p l i ca t i o n s f or
Generic competitive strategies stability, expansion, retrenchment,

c o ng l o m er a t e a n d t h ei r va r i a n t s. St ra t eg i c a n d c o mp e t i t i v e a d va nta g e ,
n e w bu si n e ss m o d el s fo r gl o ba l a n d i nt er n e t e c o n o m y, St ra t e g y
clu st er s a n d m od e l s r ela ti n g to p ort fo li o a na l y si s.
5.
Stra t e gy implementation building core competencies and competitive

ca pa bilities, developing policies a nd procedures for implementation.
Designing
and
insta lling
su p port ing
and
rewardi ng
systems.
Eva lu a ti n g a n d mon it or i ng i m p l e m e nta t i on .

References :
Ba nk i ng ser vi ces & so cial i n clu sion
India .
3 . 5 E l ec t i ve B & I - 3 : C or por a t e B a nk i ng & Re ta i l B a nki ng

1.
In tr odu c ti o n to pr o du ct s & se rv i c e s o ffe r e d b y c o m m e r cial ba nk s.
2.
C o m m e r c i a l B a nk c r e d i t t o I n du s t r y: T y p e s o f fa c i l i t i e s , T e r m l oa n,
u nd e r wr iti n g , w ork i ng ca pita l c r ed it , loa n s y nd i ca t io n , br i d g e fi na n c e ,
m e z za ni n e fi na n c e e t c.
3.
C o m m e r ci a l ba nk cr e di t to v e nt u r e ca p i ta l f i r m s , va l u a t i o n & r i sk
ma na g e m e nt
4.
T yp e s o f R eta i l p r o du ct s : C o n su m er l oa n s , A u t o l oa n s , H o m e l oa n s e t c.
5.
A gr i cu l t u ra l l oa n s T y p e s o f l oa n s & i s s u e s in r i sk ma na g e m e nt .
FOURTH SEMESTER
4 . 1 S t r a t e g i c M a na g e me nt
1. Overview of strategic ma nagement: ori gin of strategy, strategy vs
stru ctu r e , el e m e n t s o f bu s i n e ss s tra te g i e s, S tra t e g i c Ma na g e m ent
pr ocess.
2 . E n v i r o n m en ta l A na l y s i s: St ra t eg i ca l l y re l e va n t c o m p o n e n t s o f i n t er na l
a n d e xt e r na l en v i r o n m en t , I n du st r y a n d c o m p et i t i ve a na l y si s , a na l y si s
Strategy a nd Structure Al fred C .Ch an dler

Strategic Ma nag ement A lex Miller and Ir win
Competitive
Ad vantag es:
Crea t ing
and
Sustaining,
Superior
Pe r f o r m a n c e M i c h a e l E . Po r t e r
Co mp eting for the fu tu re Prahlad and Ha m mel
T h e Fu t u r e o f C o m p e t i t i o n P r a h l a d a n d V e n k a t a r a m a n
Cra ft ing a n d execu ting S tra tegy Aur th or A . Th o mp son a nd o th ers
Th e A r t o f S t r a t e g y A v i n a s h K. D ix it a n d B a r r y J . N a l e b u f f
ELECTIVE PA PERS
MARKETING
4 . 2 E l ec t i ve MM 4 : Pr od uc t a n d B r a n d M a n a ge me n t
1.
I n t r o d u c t i o n t o P r o d u c t M a n a g e m e n t : ba si c c on c epts of product;
cla ssification of product; produ ct mix and line decisions; growth
s tra t e gi es f o r F MC G ; or ga ni z i ng fo r pr o du ct ma na g e ment. Produ ct
ma rk e t s t ra t e gi e s f or l ea d er s , c ha ll e n g er s a n d f ol l o w e r s.
2 . N e w P r o d u c t P l a n n i n g a n d D e v e l o p m e n t : or ga ni zi ng fo r new produ ct,

n ew pr o du ct d e v el o p m e nt pr o c e s s, La u n ch stra tegy, Rea sons for new
pr o du ct fa ilu r es, c o n su mer a d o pti on pr o cess, pr o duct life cycle
c o n c ep t s.
3.
M ar ke t i ng Pl a nn ing : pl a n ni n g pr o c e s s, co m p o n e nt s o f ma rk e t i n g pla n
co m p e t it i on a na l y s i s, pr o du c t ca t e go r y a t t ra c t i v e n e s s a na l y si s ,
cu st o m er a na l y s i s a n d c o m pe ti t or a na l y si s . S e g m en ti n g T a rget i n g
P o si t i o ni n g ( ST P ) ba si s f or s e g m en ta t i o n , d i f fer e nt i a ti o n a nd
20
p o si ti o ni n g, T e c hn i qu e s o f g oo d p o s it i o ni n g , P r i ci n g a n d c ha n n e l
ma na g e m e nt s tra t eg y .
E -c o m m er c e, Pr o sp e c ti n g on I nt er n e t, Ac c e pt i n g o r d er s a n d pa y me n t
o n net
4. B r a n d s a n d B r a n d M a n a g e m e n t : c u st omer ba sed bra nd equ it y brand

po si ti oni ng a nd valu es ch oo sing b rand elements to build brand
equit y.
5.
D e s i g n i n g M a r k e t i n g p r o g r a m s t o b u i l d b r a n d e q u i t y : mea suring
sou r c e s o f bra nd e qu it y d e si gn a nd i m pl e me n ti n g bra n di n g stra t e gi es
ma na gi n g b ra n d ov e r ti m e .
References :
Pro duct Man agement Do nald R. Lehma n, Rus sel S . Winn er and
S t r a t e g ic B r a n d Ma n a g e m e n t - Ke v in L. K e l l e r
T h e B r a n d M a n a g e m e n t C h e c k l i s t B r a b Va n a u k e n a n d M a n a g i n g
I n d i a n B r a n d s R a m e s h Ku m a r
Ap p lic a t ion Ex e rc ises in Ma rke tin g Ra me sh Ku ma r
Bra n ds & Bra n d in g b y Th e Eco n o mis t
S t r a t e g ic B r a n d Ma n a g e m e n t b y J e a n N o e l Ka p f e r e r
B u i l d i n g , Me a s u r i n g , a n d Ma n a g i n g B r a n d E q u i ty b y K e v i n L . Ke l l e r
Ha n d b o o k of n e w p ro d u ct ma n a g emen t Ch ris to p h er H. Lu ch
4 . 4 El ec t i ve MM 6 : Se rvi c e s M ark e t i ng
1 . I nt r o d u c t i o n t o S e r v i c e s M a r k e t i n g : definition of servi ces, Rea sons for
e m ergence of services ma rketing, Chara cteristic features of services
ma rk e ti ng, Service mark eting mix, Recent trends in services mark eting.
S e ct ora l vi e w o f s er vi c e i n du st r y .
2.
4 . 3 E l ec t i ve MM 5 : B usi ne s s M a r ke t i ng M a nag e me nt
1.
2.
3.
4.
T h e N a t u r e o f B u s i n e s s M a r k e t i n g : bu s i n e s s a nd c o n su mer pr odu ct s,
Basis for cla ssifica tion, Difference between bu siness a nd consu mer
ma rk e t i n g, Bu si n e ss ma rk et i ng i n gl o ba l co n t ex t, C la s s i fica ti on of
bu si n e s s c on su m e r s, C la s si f i ca t i on o f bu s i n e s s pr o du ct s .
O r g a n i z a t i o n a l B u y i n g B e h a v i o u r ( O B B ) : k ey chara cteristics of
or ga ni za t i onal cu stomer a nd bu ying process Purcha sing orga niza tion
a n d bu yi n g sta g e s, C on c e p t o f bu yi n g c e n t er, Bu y in g motiva tions,
P u r c ha sers eva lua t ion of p ot entia l su p pl i er s, E n vir on me nta l i n flu e nc e
o n or ga ni za ti o nal bu y in g pr o c e ss. Ma rk e ti ng i n for ma tion system for
or ga ni za t i o na l ma rk et
B u s i n e s s M a r k e t i n g P l a n n i n g : pla n ni n g pr o c e s s, D e ma n d a nal ysis,
S eg m e n ti n g, T a r g et i ng a nd Positi oning, Indu strial pro duct stra t egy a nd
Product policy, New product development, Ma na ging bu siness services,
PL C o f i n du st r ia l pr o du c t s.
M a n a g i n g B u s i n e s s M a r k e t i n g C h a n n e l s : di r ect a nd i n dire ct
d i s t r i bu ti o n, E -c ha nnel s, D i st ributors, Ma nu fa ctu rer r epre se nta tive,
Cha nnel de si gn a nd a dmi ni stra ti on. Co nc e pt of l ogi sti cs a nd supply
c ha i n ma nagement in bu siness ma rketi ng. Prici ng strat egy for bu siness
ma rk e t s C o m pe ti ti v e b i d d i ng a nd l ea s i ng , Ad v e r ti sing a nd sa les
pr o m ot i on , P er s o na l sel li n g i n bu si n e ss ma rk e ti n g
References :
Bu sin e ss Ma rk e t in g Ma n a g e me n t Mic h a e l Hu tt a nd Th o ma s S p e h , 8 th
Edit ion, Tho mson Learning
Indu strial Marketing Reeder a nd Reeder (PH I)
In d u strial Ma rketin g Rich a rd Hi ll (AI TBS )
st
S u p p l y C h a i n M a n a g e m e n t S u n i l C h o p r a a n d Pe t e r M e i n d l (1 I n d i a n
r e p r i n t , Pe a r s o n E d u c a t i o n )
Bu sin ess Marke ting Hayn es
Bu sin ess Marke ting Ranga n
C o n s u m e r B e h a v i o u r i n S e r v i c e s : ga p a na l y si s for u nde rsta nding

co nsu mer b eha viou r. Cu st omer exp ectati ons Cu sto mer perception,
Fa ct ors i nflu encing cu stomer expectations. Service development an d
design, Sta ges in new service development, Service blu eprinting.
Cu s t o m er d e fi n e d ser v i c e sta n da r d s. Ph y s i ca l ev i d e nc e s e rv ic e s ca p e.
3 . Deliv eri ng a n d Perfo r mi ng Serv ices : e mp lo y ees r o l e in ser v i ce d el i v er y

B ou n da r y - s pa n ni n g r ol e s , St r a t e gi e s f or cl o si n g ga p s . C u s t o m er r ol e s
in ser vi c e d eli v er y , D e li v er i ng ser v ic e s t h rou g h i nt er m e dia ri e s a n d
el e c tr o ni c c ha n n el s.
4 . M a n a g i n g D e m a n d a n d C a p a c i t y : ma naging service pr omises, Int egrated
service ma rketing commu nicati ons, Prici ng of services, The integrated
ga p mo d el s for ser vi ce qu ali ty .
5.
M a r k e t i n g o f S e r v i c e s : hea lt h ca re , H ospita l it y s er vi c e s, T ra nsport

s er v i c e s, T el e c o mmu nica tio n servi ces, C onsultati on services, Fi na ncial
s er v i c e s.
References :
S e r v i c e s Ma r k e t i n g I n t e g r a t e d C u s t o m e r Fo c u s A c r o s s T h e Fi r m
Va l a r i e A . Z e i t h a m l a n d M . J . B i t n e r
S e r v i c e s M a r k e t i n g Pe o p l e , T e c h n o l o g y a n d S t r a t e g y L o v e l o c k
Services Ma rketing Ravishan kar
Market ing of S ervices Jha
Market ing of S ervices G.S . Bhatia
Market ing of S ervices Sa hu and Sinha
5 . M a n a g i n g B u s i n e s s M a r ke t s : ma na gi ng p er so nal sell ing fu n cti o n, Ke y

a c c ou n t ma na g e m e nt , Sa l e s a d mi ni stra ti o n, S e ll i ng t hr o u gh I n te r n et.
21
valuat i on of VC port foli o , I ni tia l Publi c offe ri ngs
Ma na g i ng i n t er na l a n d sea s o n ed e qu it y o ffe r in g s.
4 . 5 El ec t i ve MM 7 : Inte r nat i ona l M a r ke t i ng

1.
I n t e r n a t i o n a l M a r k e t i n g : i ntr o du ct io n a n d Importance Ba sis of

international tra de, Theories of interna tional tra de, Trade barriers,
In dia s fo r ei g n tra d e since i n d ep e nd en ce.
2.
I n t e r n a t i o n a l M a r k e t i n g E n v i r o n m e n t : e c o n o mi c , Po l i ti ca l , L ega l,
International ma rket
S oci o -cultural and Demographic environment.
e nt r y st r a t e gi e s MN C s, G l o ba l ma rk e t er s et c.
3 . O r g a n i z a t i o n f o r I n t e r n a t i o n a l M a r k e t i n g : obj ecti ves of i nt er natio na l

ma rk e ti ng, Factors a ffecting international mark eting, Internati onal
mark eting mix strategy. Distribu tion strategies a nd Types of
in t er m e dia r i e s i n in t er na t i ona l ma rk e ti n g.
4.
E x p o r t P l a n n i n g : e x p or t fi na n c e, Letter of credit, Export licensing,

Ex port h ou se s, E xp ort ri sk a nd i nsura nce, Export promotion and
In cent i ves b y the G o v er n ment of I nd ia and I n sti tutional arrangement
for e xport promotion in India . Import-Export policies of the
Government of I ndia Export docu mentati on pr ocedures and
f or ma l i t i e s . I n d ia n f or e i g n t r a d e si n c e i n d ep e n d e n c e.
5.
International Econo mic Institutio ns and Forums:

GATT, WTO,
EFT A, L AFT A, E U, SAARC , Wor ld Ba nk, IMF and other tra ding
bl o ck s a n d co m m o n ma rk et i ng f or i nt e rna t i o na l bu si n e s s
References :
International Marke ting S ak On kvis it and John J. Sha w
I n t e r n a t i o n a l M a r k e t i n g Ph i l i p C a t e o r a a n d J o h n G r a h a m
International Marke ting C .A. Fran cis
FINANCE
4 . 2 El ec t i ve FM 4: Fi nanc i a l St r at e g ie s
1.
M e r g e r s a n d A c q u i s i t i o n s : ba si c f or ms o f a cqu i sitions, ta x forms of

a c quisition, Accou nting, Synergy fro m an a cqui siti ons, a nd sources of
sy ner gy, ca lculat ing va lu e of fir m a fter a cqui siti on, cost to
stock holders fro m redu cti on in risk , the NPV of merger, defensive
tacti c s. T ak eo v er a nd Bu y ou t s.
2. F i n a n c i a l D i s t r e s s a n d R e s t r u c t u r i n g : i nt rodu ction, causes a nd effects

o f fi na n cia l d i str e ss, op e r a ti o na l cu t ba ck s, Cau ses and effects,
Divesti ture v s. a sset sa les, Fi na ncial restru ctu ri ng, Reforming
g ov e r na n c e ( or) Ma na g e m e nt st ru ctu r e s ( or) R e pla c ing ma na g e m ent
De bt r e s tru ctu r i ng , Ba nk ru p t c y, li qu i da ti o n & r e or ga ni za ti o n.
3.
Private Equity and

valuing a nd financing
financing, Fina ncial
Stru ctu ri ng the deal/
V e n t u r e C a p i t a l : i nt r o du ction, Ru di ments of
a ventu re, Sta ges of venture development and
a na l y si s o f Ve ntu re capital firms (VCCs),
F i na n c ial I n st ru m e n t, I nv e st m e nt nu rtu ri n g ,
of
st ock
4 . D i v i d e n d p o l i c y a n d S t o c k R e p u r c h a s e s : t h e Irr el eva n ce of D iv i dends

a nd S t o ck R e pu r c ha s e s i n I d ea l Ca pital Ma rket. Types of Di vi dends
and Divide nd Pa yment Process. Dividends and Principle Agent
C o n f l i c t s. D i vi den ds, Taxes and Tra n sa ct ion Cost s. St ock Repu rcha ses
v er su s D i vi d e n d s. C or p ora t e Lia bi li ti e s- Al t er na t e De bt Fina ncing
S ou rce s, De bt Ma turit y De ci si on, Cor porat e u se of T ra de Cre dit , Ba nk
Loa n s a nd R e la ti o n s h ip L e n di n g . I n fo r ma ti o n i n D eb t r ela t e d E v en t s.
5.
M e r c h a n t B a n k i n g a n d C r e d i t R a t i n g : i ntr odu ct ion to merc ha nt

ba nk i n g, m er c ha nt ba nk ers/l ea d ma na gers, r egi strati o n, obl i gation a nd
re s p o n si b il iti es, u nderwri ters, o bl i gati o n, ba nk ers to an i ssu e, brok ers
to an i s su e. I s su e ma na ge me nt a cti vit ies a nd pr o cedu re pricing of
i ssue, i ssu e of de bt i n stru me nt s, b o ok bui l di ng gr een shoe option,
ser vi c es of merc ha nt ba nk s, Credit Rating - SEBI guidelines,
li mi ta t io n s o f ra t in g .
4 . 3 E l ec t i ve FM 5 : D e r i va t i ve s
1. I n t r o d u c t i o n t o D e r i v a t i v e s : forwar d s, Fu tures, o pt io ns, swap s, tra ding
mecha ni sms, Ex cha nge s, Cl ea ri ng hou se ( stru ctu re a nd operations,
regula t ory fra mework), Fl oor brok er s, Ini tiat i ng t ra de, Liqu ida ti ng or
Future posi tion, Init ial margins, Variation margins, Types a nd orders.
fu t u r e c o m mi s s i o n m e r cha n t .
2 . F o r w a r d a n d F u t u r e C o n t r a c t s : f o r wa r d c o n t r a c t s, fu tu r es co ntra ct s,
Fina ncia l future s, Va luation of forwa rd a nd future prices, S tock i ndex
fu tu r e s, Va lu a ti o n of st o ck i n d ex fu t ures, Hea ding usi ng futures
c o n t r a c t s, H e a d i n g u si n g s t o ck i n d e x f u t u r e c o n t r a c t s, I n d ex fu tu r e s,
A dju sti ng B ET A o f a p ort fo li o u si n g stock. Interest rate futures a nd
cu r r e n c y fu t u r e s .
3 . O p t i o n s C o n t r a c t s a n d T r a d i n g S t r a t e g i e s : c hara ct e ri st i cs of options
c o nt ra c t s, t ra di n g s t ra t eg i e s.
4 . V a l u a t i o n o f o p t i o n s gra phic a nalysis of call and put va lues,
c ha ra cteristics of option values, Models of valuation; Binomial a nd
B l a ck a n d S c h ol e s mo d e l .O pt o n G r e ek s.
5.
C o m mo d i t y f u t u r e m a r k e t : f orward mark et commi ssi on; e xchanges

tra d i n g m e c ha ni sm.
4 . 4 E l ec t i ve FM 6 : Int e r na t i ona l Fi na nc i a l M a na g e me nt
1. Inter natio nal F i na nci al M anage me nt: Str uct ure o f fo re ign exc hange
m a r ke t : t h e b a l a n c e o f pa y m e n t s , i n t er n a t i o n a l m o n et a r y s y s t e m
22
I . M. F, t h e na t u r e o f g l oba l ca pi ta l fl o w s F D I , F I I , P r i va te e qu i t y a n d
h e dg e fu n d s.
2.
E x c h a n g e r a t e d e t e r m i n a t i o n : s tru ctu ra l mo del s of exchange rate

d et er m i na t ion IRP and PP Parity, exchange rate forecasting. Tra nsfer
pr ic i n g a n d n et ti n g.
3.
T h e f o r e i g n e x c h a n g e m a r k e t : s t r u c t u r e, t y pe s of tra n sa ct i ons,
quo tat i ons a n d Ar bit ra ge. E xc han ge rat e re gi mes foreign excha nge
ma rk e t i n I n dia .
4.
M e a s u r e m e n t o f e x p o s u r e a n d R i s k : c la ssi fi ca t ion, transaction,

tra nsla tion a nd ope rati ng e xposures. Ma nagement of exposures.
He d gi n g, fo r wa r d s, cu r r en c y fu tu r e s, o pt i on s, swa ps a nd he dg i ng wit h
mo n ey mark et.
5.
M a n a g e m e n t o f i n t e r e s t r a t e e x po s ur e : FRA interest rate caps and

fl oors. Fina ncia l swa ps-types-moti va tion ap plica tion of swa ps. GDR,
AD R.
References :
Inc.m 1996
K i m , S u k a n d Ki m , S e u n g G l o b a l C o r p o r a te F i n a n c e : Te x t a n d C a s e s ,
2 n d e d . M i a m i F l o r i d a , Ko lb , 1 9 9 3
S ha piro, Alan .C Mu l tin atio nal Fin an cial Man ag ement , New Delhi,
Prentice Hal l of India , 19 95
I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y P . G . A p t e , M c G r a w H i l l .
I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y J e f f M a d u r a
Investment Ma na gement Prasan na Ch and ra

In vestmen ts S ch a um S eries : Fra n cis a n d Ta ylo r
Fina ncial Manag ement Brigh am a nd Erh ardt
Co rpo rate Finan ce Brigha m and Erh ardt
M a n a g e r i a l Fi n a n c e W e s t o n a n d C o p e l a n d
Ad vanced Co rpo rate Fina nce Ogd en, Jen and O Co nno r
In co me Ta x Ac t o f 1 9 61
In c o me Ta x Ac t Ma lh o tra; Ta x ma n Pu b lic a t io n ; Ra v ik i sh o re
Por tfo lio Co nstruction ,Management and Protection by Robert A
Strong
Derivatives by Dub of sky
Fu t u r e s , O p t i o n s a n d o t h e r D e r i v a t i v e s b y J o h n C H u l l
Fu t u r e s a n d O p t i o n s b y Vo h r a a n d B a g r i
F i n a n c i a l D e r i v a t i v e s b y N . R . Pa r a s u r a m a n .
Th e Revo lu tio n in Co rp o ra te Fin a n ce b y ed t b y S tern
Mo d ern In ves tmen t Th eo ry b y Ro b ert A Ha u g en
T h e h a n d b o o k o f c o m m o d i t y i n v e s t m e n t - Fa b o z z i & o t h e r s
M o d e r n Po r t f o l i o M a n a g e m e n t - L e i b o w i t z & O t h e r s
HUMAN RESOURCE MANAGEMENT

4 . 2 E l ec t i ve H RM 4 : St r a te g i c H uma n R e s o ur c e
M a na g e me nt
1.
C o n t e x t o f S t r a t e g i c H R M : i n v e st m e nt p er spe cti ve of HRM, fa ct ors

influencing investment oriented orga nizations, Impa ct of changes in
te c h n ol o g y, W ork fo r ce d e m o gra ph i cs & di v er sit y on H RM .
2.
S t r a t e g i c R o l e & P l a n n i n g : s tra t egi c HR Vs T ra dit i ona l HR, Barriers

to stra t e g i c HR , S t ra t e g i c HR pla n ni n g; a g gr e ga te & su ccession
pla n ni n g.
3.
Str ateg ic Pers pect iv es on Rec ruitme nt , Tr ai ni ng & Deve lo pme nt:
T e m p ora ry Vs P er ma n e nt e m pl o y e e s, I nt er na l Vs E xt e rn a l recruiting;
I n te r v i e w i n g , t e s t i n g, re fer en ce s; I n ter nati o nal Assi g n me nt , Di v er sit y ,
Stra tegizing training & development, need assessment, design &
d el iv e r y.
4.
Str ateg ic Perspec tiv es on Perfo r m ance M anag e me nt, Feedback &
C o m p e n s a t i o n : u se of S y st e m , w h o, w ha t & h oe t o e va lu ate, m ea sures
o f eva lu a ti o n , I n t er nal e qu it y, e xt er na l e qu it y , a n d In d i vi d u a l e qu it y .
5.
Employee Separation:
r edu ct i on i n force, tur n over, retirement,
Inter nati o nal Vs D o mesti c H RM, St rat egic HR I ssu es in In ternational
Assi g n men t.
References :
Strategic HRM Jef fery Mel lo, Tho mp son Publica tion, Ne w De lhi
4 . 5 E l ec t i ve FM 7 : Cor p or a t e T a xa t i o n
1.
O u t l i n e o f I n c o m e T a x A c t , 1 9 6 1 : ba si c C o nc e pts a nd Definitions,
I n ci d e n c e o f T a x , H ea d s o f I n c o m e, E x e m pt i o n s a n d d e du c ti o n s.
2.
C o m p u t a t i o n o f B u s i n e s s I n c o me : defi nit ions, Scope, Computa ti on of

Pr o fi t s a nd Gai n s fr o m Bu si n e ss or Pr o fe ssi o n, D e du ct i o n s, Minimu m
A lt er na te T a x , T a x o n D i st ri bu t ed P ro fit s.
3.
C o m p u t a t i o n o f C a p i t a l G a i n s : ca pita l Asset, Tra nsfer, Short T erm

a n d Lo n g T er m C a p it a l G a i n , C o st I n fla t i o n I n d e x , Ex e m p t i o n s.
4.
5.
S e t o f f a n d C a r r y F o r w a r d : bu si ness L oss a nd Una bsorbed

De preciati on, Return of Income, Assessment, Adva nce Pa yment of Ta x,
T a x D e du cti o n o r Co ll e c ti o n a t S ou r c e.
T a x I m pl i ca t io n s i n Bu si n e ss R e s tru ctu r i n g
References fo r Elec tive FM 1 to 7 :

F i n a n c i a l M a n a g e m e n t a n d Po l i c y Va n H o r n e
C o r p o r a t e F i n a n c e B r e a l y M y e r s : R o s s , we s t f i e l d , ja f f e .
I n v e s t m e n ts Wi l l i a m S h a r p e a n d o th e r s ; B o wd ie a n d o t h e r s
23
Lu is R. Go m e z - Me jia , Da vid B. Ba lk in , Ro b e rt L. Ca rd y , Ma n a g in g
H u m a n Re s o u r c e s, PH I , 2 0 0 1 . (U n i t 1 )
S . K. B h a t ia S t r a t e g ic H u m a n r e s o u r c e s Ma n a g e m e n t, D e e p & D e e p
Pu b l i c a t i o n Pv t . L t d . , 2 0 0 7 . .
C h a r l e s R , G r e e r , S t r a t e g i c H u m a n R e s o u r c e M a n a g e m e n t , Pe a r s o n
Ed ucation, 20 03.
Ka n d u la S . R . (2 0 0 1 ) . S t r a t e g ic H u m a n R e s o u r c e D e v e l o p m e n t. E a s t e r n
Econo my Edi tion, Prentice Hall India .
B o x e l l & Pu r c e l l , J . (2 0 0 3 ) . S t r a t e g y A n d H u m a n R e s p o u r c e
M a n a g e m e n t . Pa l g r a v e M c m i l l a n
S t r a t e g ic H R M Mi c h a e l Ar m s t r o n g , Ko g a n p a g e , Lo n d o n
S t r a t e g i c H R M A g a r wa l , O x f o r d U n i v e r s i t y Pr e s s , N e w D e l h i .
Strategic Ma nag ement Grego ry Dess and Al lex Mi ller .
S tra tegy Dr iven Ta len t Ma n a g e men t Ed td S i lzer Do vell
4 . 3 E l ec t i ve H RM 5 : L a bour L e g i s l a t i on s
1 . I n d ust r i a l D is p ut e s Ac t 1 9 4 7 : e m p ha si s on S e c 2 (a ll d e fi n it io n s ), 9 A ,
1 0 , 1 2 , 1 7 , 1 8 , 2 2, 2 3 , 2 4 , 2 5 , Cha pt er V B, Up t o S e c 2 5 (S) a nd S e c
3 3 . Ka rna t a k a ID R u l e s, I n du s t ri a l E m p l o y m e n t ( Sta n di n g O r d er s )
A c t, Ka r na ta k a S ta n d i ng O r d er s Ru l e s.
2 . I n d i a n F a c t o r i e s A c t 1 9 4 8 : k a r na ta k a Fa ct o r y Ru l es, Con tra ct Labour
(R egu la t ion a nd A bo li ti o n) Act 1 9 7 1 , Ka rna taka Contra ct La bour
R u l e s.
3.
Pa y me n t o f Gr at uit y Ac t 1 9 8 2 : p a y m e n t o f b onu s a ct 1 9 6 5 , Ka r na ta k a
I n du st r ia l E s ta bl i s h m en t s ( N a t i ona l F e s t i va l H ol i da y s ) A c t .
4 . E S I A c t 1 9 4 8 : e m pl o y e es pr o vi d e nt f u n d a n d m i sc ell a n e ou s p r ovisions
a ct 1 9 5 2 , w ork m e n s c o m p e n sa t i o n a ct 1 9 3 2 . pa y m e n t wa g e s a ct 1 9 3 6 .
5. C o d e o f D i s c i p l i n e i n I n d u s t r i e s : report of t he second na ti onal labour
commission 2002. Latest ILO deliberation on labour legislation in
d e v el o pi n g c ou nt r i e s.
References :
In d u str ia l La ws P.L . Ma l ik
I n d u s t r i a l La w s S a n je e v Ku m a r
La b o u r La w J o u r n a ls Mo n th ly
Cu rrent La b o u r Rep or ter Mon th ly
CLR Ann ual D igest 19 99 20 05
4 . 4 E l ec t i ve H RM 6 : I nd us t r i a l R e l a t i on s & C o l l e c t i ve
B a r gai ni ng
1 . I n d u s t r i a l R e l a t io n s : Hi st orica l ba ckgrou nd, concept and a pproa ches in
IR sta k e ho l d er s o f I R , va r iou s fa ct or s i n flu en c i n g IR , HR a pproa ch
to IR, essentials of sou nd IR policy, IR strategies, legal frame work of
IR, c o m mu ni ty o f I R . P r oa c ti v e I R, i ndu st ria l conflict s, dispu tes,
Confli ct r esoluti on.
2.
T r a d e U n i o n s : t ra de u ni on mo ve me nt a nd gr o wth of T U in India,
nationa l level federa tions, t rade union problems, trade union
orga nization, leadership a nd ma na gement of Trade union, tra de union
act 1 92 6, regi strat i on of t ra de u ni on, e mployers association
o bj e ct i v e s, ori g in a nd gr o w t h , l e ga l sta tu s , p r o b l e m s o f t r a d e u ni o n s .
3 . G r i e v a n c e s a n d D i s c i p l i n e s : grieva nces, r edressal, discipline, sta nding

or d ers, a cts of miscondu ct, show cau se notice, su spens ion, Enquiry
pro ce du r e, P ri n ci pl es of na tu ral ju sti ce, Pu n i sh ments, Demotion
su spe nsi on, Termi nation, Removal a nd dismissal s, Conflicts
In du st rial di spu t es La y o ff, T er mi nat i o n si mpli cit or , Re tr e nc hment,
cl o su r e s , VR S.
4.
C o l l e c t i v e B a r g a i n i n g : c o nce pt, its relevance in IR, CB as an

institution, ILO perception of CB, Objectives of CB, Structure,
Fu n c ti o n s, p r o cess, negotia tio ns, barga ini ng approa ches & techniqu es,
pa t t er ns o f ba r ga i ni n g .
5. S e t t l e m e n t s : t y p es of se ttl e m e nt s, wa g e se ttl ement, bonu s settlement,

pro du cti vit y settl ement, VRS sett lement, Uni on i ssu es sett lement,
Re orga niza tion settlement, tra nsfer, La yoff, retrenchment and closure
s e t t l e m e n t s.
References :
In d u strial Re la tion
R a m a s wa m y
Sarma
Ve n k a t a r a t h n a m
Arun Mon nappa
T V Rao
4 . 5 E l ec t i ve H RM 7 : K n ow l e d g e M a n a g e me n t
1.
Knowledge Management:
concept, leadership
and knowledge
ma na gement,
knowledge
culture,
learning
&
developmental
or ga n i za t i o n, A p pl yi n g k n o w l ed g e t o wo rk p ra ct i c e s , Kno wl edge
S y st e m s , K n o w l e dg e S er vi c e, St ra t e gi c K n o w l e d g e L ea d e r s hi p .
2. S t r at e g ic K no wle dg e M an ag e me nt : models, knowledge work ers, pha ses

o f k nowledge development, knowledge ma na gement infra stru cture,
ha r n e s sing o r ga n i za t ional k nowledge, building knowledge mana gement
int o t he Strat egi c Fra me work .
24
3 . K n o w l e dg e L e a d e r : contribu tory Disciplines to Knowledge Lea dership,
Attri but es Rol es, Lea di ng Knowledge T ea ms, Knowledge network,
Re c ru it i ng a nd Sel e ct i ng Kn o wle d g e L ea d er s.
4. K n o w l e d g e C u l t u r e : Kn owl e d ge Cul tu re E na b l er s, Maintaining the
Knowledge Culture du ri ng Cha n ge, Reviewing, Implementing &
Ma i nta i ni n g th e Kn o wle d g e Cu l tu r e.
5 . K n o w l e d g e M a n a g e me n t & H R M Pr a c t i c e s : stru ctura l Su ppor t, Impa ct
of Orga nizationa l Structure on Knowledge Ma na gement, Sta ffing,
Performa nce Ma na gement, Rewarding, Knowledge Workers, Learning &
De v el o p me nt , Or ga n i za t i ona l E va lu a t io n a nd R e vi e w.
References :
Kn o w l e d g e Ma n a g e m e n t S h e l d a D e b o ws k i J o h n Wil e y I n d ia
edition
Kn o w l e d g e Ma n a g e m e n t E l i a s M. A wa d & H a s s a n M. G h a z i r i
Pe a r s o n E d u c a t i o n .
Kn o w l e d g e M a n a g e m e n t C a r l D a v i d s o n & Ph i l i p Vo s s V i s i o n
Bo oks
INTERNAT IONAL B USINESS
1 . Glo b al i z at io n: gl o ba li za ti o n o f wor l d e c o n o my , bu si n e ss, i mpa c t a n d

i mp li ca ti o n s, p ol i cy o p ti o ns a nd g o v er na nc e. A r gu ments for India
jo i ni ng WT O - Ar gu m e nt s a ga i n st membership benefits a nd
disa dva nta ges to I ndia. Indias commi tment and role in WTO India as
d e fe n da n t a n d a s c o m pla ina n t I nd ia s po sit i on i n WT O .
2. Regional tra de blocks a nd economic integration rea sons for growth of
ec ono mi c bl ock s ec on omi c po lit i cal t ypes of economical
in t eg ra t io n. Ma j or r e gi o na l t ra d e gr ou p s NAFT A, ME RCOSUR,
A PE C , E U,BI MST AC, ASE AN, G -6, I BS A. Eu ro bene fit s of c omm on
cu rr e n cy e x p e cta n c y i mp e d i me nt s o f i nt egra tion, Indias role in
pr o m ot i ng f o r ei g n t ra d e vi s i on p er s p e ct i v e , r oa d ma p, p r o spect s,
p er for ma n c e a n d e va lu a t io n .
4 . 2 El e c t i ve IB 4 : I nt e r na t i ona l M a r ke t i ng
2.
I n t e r n a t i o n a l M a r k e t i n g : i ntr o du ct io n a n d Importance Ba sis of

international tra de, Theories of interna tional tra de, Trade barriers,
In dia s fo r ei g n tra d e since i n d ep e nd en ce.
I n t e r n a t i o n a l M a r k e t i n g E n v i r o n m e n t : e c o n o mi c , Po l i ti ca l , L ega l,
International ma rket
S oci o -cultural and Demographic environment.
e nt r y st r a t e gi e s MN C s, G l o ba l ma rk e t er s et c.
3 . O r g a n i z a t i o n f o r I n t e r n a t i o n a l M a r k e t i n g : obj ecti ves of i nt er natio na l

ma rk e ti ng, Factors a ffecting international mark eting, Internati onal
mark eting mix strategy. Distribu tion strategies a nd Types of
in t er m e dia r i e s i n in t er na t i ona l ma rk e ti n g.
4.
5.
E x p o r t P l a n n i n g : exp ort fi nance, Letter of credit, export licensing,

Export hou ses, export risk a nd insu ra nce, E xport promotion and
In cent i ves b y the G o v er n ment of I nd ia and I n sti tutional arrangement
for e xport promotion in India . Import-Export policies of the
Government of I ndia Export docu mentati on pr ocedures and
f or ma l i t i e s . I n d ia n f or e i g n t r a d e si n c e i n d ep e n d e n c e.
I n t e r n a t i o n a l E c o n o m i c I n s t i t u t i o n s a n d F o r u m s : EFT A, L AFT A,
E U, S AARC , AP EC W orl d Ba nk , I MF a nd o t h er tra di ng block s a nd
c o m m o n ma rk e ti n g fo r in t er na t io na l bu si n e s s.
Marke ting S ak On kvis it and John J. Sha w

M a r k e t i n g Ph i l i p C a t e o r a a n d J o h n G r a h a m
Marke ting C .A. Fran cis
Bu sin es s Da niel
4.3 Elective IB 5: India & WTO
3.
1.
References :
International
International
International
International
WTO Obj ect i ve s, fu nction, GATT and WTO., principles of WTO

tran s pa r enc y, M FN tr eat men t, na t i ona l tr ea t me nt free tra de
pr in c i pl es di s ma n t li n g tra d e ba rr i e r s r u led ba sed tra di ng sy stem,
tr ea t m e nt o f LC D s c o m p eti t i o n pr i n c i pl e s a nt i du m p i n g m ea su r e s
envi ronment pr ot ecti on.
4. Review of Indias economy post 1995, analysis of genera l agreement on

trade in services (GATS), definition of services u nder GATS, modes of
inter natio na l deli ver y ser vi ces cr oss bo rder su ppl y co mmercial
su p pl y con su mpti on a br oa d, mo ve me nt of personnel special
agr ee me nts u nder WT O T RIPS T RI MS obj e ct ives of i ntellectual
pr o p ert y pr otection, Indian patent la w a nd trips issues, controversi es
a n d l ega l p o si t i o n.
5.
Re view o f I ndia s I nt erna t i ona l Bu si ne ss with relevance to bilateral,

pr e ferentia l, regional, free tra de, multilatera l tra de agreements. Indias
stand on WTO agreements a griculture, N AMA, IPR, mode 4
restri cti on s, sub si di es, concessi ons etc. I ndia a s a felicitator in the
for ma ti o n o f r e gi o na l bl o ck s , e c o no m i c b l ock s .
References :
International
International
International
International
International
International
Bu sin es s
Bu sin es s
Bu sin es s
Bu sin es s
Bu sin es s
Bu sin es s
By Ro g er Bo n n et
- Micha el Zin kata
- John d .Da niels
Richa rd M.S haffer
- Rug man
Vyepth akesh Sha ran
25
ma j o r c o m p et it or s, ma j or i m p or t c o m m o di ty grou ps, tra de control in

I n dia ( for e i g n tra de d e v el o p me nt a nd regulation a ct), import a nd
e xpo rt co ntr o l or der s, ex p ort i mp ort li ce n si ng system, excha nge
contr ol i n I ndia .
International Economics Dominick Sa lvatore

Pro sp ects o f Ind ia s Fo reig n Tra de N. A. Kh an
I n d i a s Fo r e i g n T r a d e - Va d i l a l
M a n u a l o f Fo r e i g n E x c h a n g e H . E . E v i l t
4 . 4 E l ec t i ve I B 6 : Int e r na t i ona l Fi na nc i a l M a na g e me nt
1. I n t e r n a t i o n a l F i n a n c i a l M a n a g e me n t : stru cture of forei gn excha nge
mark et. T he bala nce of pa yments, International moneta ry system
I. M. F, T h e natu re of g l oba l ca pital flows FDI, FII, Private equity
a n d h e d g e fu n d s.
3. Export Pro motion incentives, du ty dra wba ck s, pa cking credit s, export

promotion councils, a dvisory bodies CAPAXIL, FICCI, CII, PHD
c ha m b er o f C o mm e rc e, DG FT a nd fu nc ti o nal fa cil ita t or s, e valua t i on of
In dia s p ol i cy on e xi m pla n, co ntr ol of for ei gn tra d e.
4 . Co nt e m p or a r y E xp or t I m p ort t r end a na l y s i s: I n vi si bl e exports Ba nking,
I n su ra n c e , s h i pp i n g , t o u r i s m, ma n p o wer , c o n su l ta ncy, so ft ware etc
need to p ro mot e tra d e, co nt r ol o bjecti ves a nd ma chiner y for export
c o ntr o l, ma i nt enance a nd devel opment of i mp ort s. Imp ort su b st ituti on,
n eed t o co ntr ol i mp ort tra d e, o b j ecti ve s a nd ma ch i n ery for import
c o ntr o l, ma i nt e na n c e a n d d e v el o p me nt o f i m p ort s
2.
E x c h a n g e r a t e d e t e r m i n a t i o n : stru ctu ra l m o d el s of excha nge ra te

d et er m i na t ion IRP and PP Parity, exchange rate forecasting. Tra nsfer
pr ic i n g a n d n et ti n g.
3.
T h e f o r e i g n e x c h a n g e m a r k e t : st r u c t u r e, T y p e s o f t ra nsa ctio ns,

quo tat i ons a n d Ar bit ra ge. E xc han ge rat e re gi mes foreign excha nge
ma rk e t i n I n dia .
4.
M e a s u r e m e n t o f e x p o s u r e a n d R i s k : c la s si fi ca t io n , Transa cti on,

tra nsla tion a nd ope rati ng e xposures. Ma nagement of exposures.
He d gi n g, fo r wa r d s, cu r r en c y fu tu r e s, o pt i on s, swa ps a nd he dg i ng wit h
mo n ey mark et.
M a n a g e m e n t o f i n t e r e s t r a t e e x po s ur e : FRA interest rate caps and

fl oors. Fina ncia l swa ps-types-moti va tion ap plica tion of swa ps. GDR,
AD R.
5.
References :
Inc.m 1996
K i m , S u k a n d Ki m , S e u n g G l o b a l C o r p o r a te F i n a n c e : Te x t a n d C a s e s ,
2 n d e d . M i a m i F l o r i d a , Ko lb , 1 9 9 3
S ha piro, Alan .C Mu l tin atio nal Fin an cial Man ag ement , New Delhi,
Prentice Hal l of India , 19 95
I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y P . G . A p t e , M c G r a w H i l l .
I n t e r n a t i o n a l Fi n a n c i a l M a n a g e m e n t b y J e f f M a d u r a
5. R ole of Government in Indias Foreign Trade: State tra ding corporation,

mi n e ra l a nd m eta l tra di ng c or p ora ti o n, r ol e of commodity boards,
c o m m er c ial tr ea t i e s, t ra d e a gr e e me nt s, c ou nt er t ra d e
INFORMATIO N SY STEMS
4 . 2 E l ec t i ve I S 4 : E nt e r pri s e R e s o ur c e Pl a nni ng A nd
B us i ne ss Pr oc e s s R e - E ng i ne e r i ng
1 . I n t r o d u c t i o n : fu n da m e nta l s of su p pl y c ha i n ma na g e me nt , a p plica tions
s y s t e m s in t h e i n di vi du a l bu si n e s s fu n ct i o n s .
2.
I n t r o d u c t i o n t o E R P : a n o v er vi ew o f t he e nt er p rise, ERP a nd related

t e c h n ol o gi e s , E RP a ma nu fa ctu ring pe r spec ti ve, Ve ndor s, c on sulta nts
and u ser s, i nt rodu ct ion to SAP, an overview of SD, MM, PP, FI/CO
M odu l es o f S AP.
3.
S APs SC M s ys te m: r e cent d ev el o p ment s i n or d er a nd SC M ba se d on

S A P s y s t e m s, ca s e s tu di e s o n S C M, I nt er n e t r e s ou r c e s f or SC M.
4.
Re -e ng ine e r ing : a n i m pe ra t iv e for su r vi va l , i m pl e m e nt i ng B PR

m et h o d ol o g y a n d s t e p s, I s r e -e n gi n e er i ng n e c e s sa r y?
4 . 5 E l ec t i ve I B 7 : Indi a s For e i g n T r a de
1.
F o r e i g n t r a d e a n d B O P o f I n d i a : for e ig n t ra d e u n d er p la n, major
ex ports a nd i mp ort s i mpa ct on I ndia n econ o my and BOP, trade
di rec ti o n s, ma jor hi n dra n ces i n In d ia n e x po rt s se ct o r, stru ctura l
tr eat ment i n p r o mo ti ng i nt er na ti o nal tra d e b y I n dia.
2. Recent trends in Indias foreign tra de, directional pattern, major export
c o m m o di t i e s t h r u s t a r ea c o m m o di t i e s , t r e n d s, pr o bl e m a n d pr o s p e ct s ,
References :
Bh ashya m.S
Exp o rt Pro mo t io n in In d ia : Th e In st itu t io n a l
I n f r a s t r u c t u r e , C o m m o n we a l t h Pu b . , D e l h i , 1 9 8 8
Kh an na, Sri Ram Expo rt Ma rketing in Indias New Manufacturers,
University of Delh i, Delhi , 19 86
Jain.S.K export Performance and Export Market in g Strategies,
C o m m o n we a l t h P u b ., D e l h i , 1 9 8 8
Nayyar, Deepak Indias Export and Export polic ies in the 1960s,
Camb ridge Un ive rsity p ress , 1 976.
26
5.
T r e n d s i n I n f o r m a t i o n t e c h n o l o g y : peo pl e vi e w, empowering people

th rou g h i n for ma t i o n, ma na g in g c ha n g e t h e I n dia n pa ra d i g m.
References :
ER P Alex is Leo n , Leo n Pu b li sh ers
Supply Ch ain Managemen t based on SAP sys tems, G. Knolmayer,
P. Mertens a nd A . Zeir , S p rin g er In tern a t io n a l Ed it ion
The one Source For Co mp rehens ive Solutions Using Sap R/3 III
Edit ion Authored by Asap World Co nsutan cy- PHI .
I n t r o d u c t i o n t o S A P , a n o v e r v i e w o f S D , M M , P P , FI / C O M o d u l e s o f
SAP
An I n s id e r s Un b l a s ed Ap p r a i s a l o f S A P R/3 Ma n a g e m e n t Wiley,
Coriolis d rea m tech
E R P , V i n o d Ku m a r G a r g a n d N . K . Ve n k i t a k r i s h n a n , PH I
Ha mmer, Michael and Champy, James: Reengineering the
Corporation: A manifes to for business revolution: Harper
Bu sin ess
4 . 3 E l ec t i ve I S 5 : E le c t r oni c Comme r c e
1.
I n t r o d u c t i o n t o E - C o m m e r c e : a dva n ta ge s a nd li mitations to EC o m m e r c e, Va lu e c ha i n s a n d ma na g er i a l i m pl i ca t i o n s o f E - C o m m e r c e.
2.
I n t e r n e t : th e i n t er n et an d t he wo rl d wide we b, the internet Protocol

Suit e, intern et architecture, I nt ernet ser vi ce pr ovi ders (enabling
tec h nologies of the worldwide web), Inter organizational Commerce
a n d EDI , EDI i mpl e m e n ta t io n , m o bi l e Co m m e r c e.
3 . C o m p ut e r N e t wo r k s & S e c u r i t y : di ffer ent t ypes of net wo rk s, pr otocols

and me dia .
4.
S e c u r i t y a n d c h a l l e n g e s : e l e c t r o ni c pa y me nt sy st ems a nd the i ssu es

in v ol v e d, s e cu r i t y i s su e s a n d e n c r y p t i o n, E - C R M , E - SC M. E -St ra t e g y.
5 . C o n s u m e r o r i e n t e d E l e c t r o n i c C o m m e r c e : a d v ert i si ng a nd Mark et ing

on the internet, Consu mer Search a nd Resource Discovery, Web based
b2b E -Comme rce. Intra nets a nd extra net s. Legal a nd et hi ca l issu es,
lega l i nfra stru ctu re for E -C o mmerc e i n I ndia (T he Information
T ec h n ol o g y Ac t, 2 0 0 0 ), I nt er na t i o na l c y b er la ws.
References :
R a v i B . Ka l a k o t a a n d A n d r e w B . W h i n s t o n Fr o n t i e r s o f E l e c t r o n i c
C o m m e r c e . A d d i s o n W e s l e y , Pe a r s o n E d u c a t i o n , A s i a .
Prac tical Cryptography, Bruce Sch neir and Ne ils Fer gu son, Wileyd rea mtech In d ia Priva te Ltd .
E-Co mmerce- Ama ngarial perspective , P.T.Joseph. Prentive Hall,
India
E l e c t r o n i c C o m m e r c e , Frame wo rk , Tech nolo gies and applicatio ns,
Tata McG ra w Hil l.
E l e c t ro n ic Co m me r c e , Fr o m v i sio n to fu lfi ll me n t, El ia s M.Awad ,

PHI.
J e ff r e y F . R a y p o r t a n d B e r n a r d J . J a wo s k i - in t r o d u c t i o n to E - C o m m e r c e .
4 . 4 El ec t i ve IS 6: IPR a nd Cybe r l a ws
1
IPR
introdu ction,
Ba sics,
Legal
Concepts,
International
Architectu re of Protection, Global Regulatory,
DRIPs, TRIPs,
D i p l o ma c y in I PR pr ot e ct i on , IP R i n I n dia , I P R v s V er ti ca l I n du st r i e s .
C y b e r L a w s : c y b e r a l e r t s , i nt e r n e t fr a u d s, t h e f t s a n d c r i m e s, c y ber
la ws Vs v er ti cal i n du st ri e s.
Online Shopping
M e t h o d s : sh o p pi n g ca r t s, i nt er net pa y ment
gat ewa ys, el ectro nic data inter fa ces, pa yment met ho ds and approval
me c ha ni sm s, c r ed it ca r d me r cha n t s a n d pa y me nt s
Information
compl ia nc es.
I nfo r m at io n Se c ur it y C o n t r o l a n d D i sa s t er Ma na g e m e nt .
Security:
concepts,
met ho d s,
tools,
sta ndards,
References :
P r a c t i c a l A p p r o a c h To I n t e l l e c t u a l Pr o p e r t y R i g h t s B y R a c h n a S i n g h
Pu r i , A r v i n d V i s wa n a t h a n
Re-think ing inte llec tual prop erty : the poli tical econo my of copyright
... By YiJu n Tian
I n t e l l e c t u a l p r o p e r ty a n d in f o r m a t i o n we a l t h : i s s u e s a n d p r a c t i c e s in
t h e . . . B y Pe t e r K . Yu
Cyb er la w si mplified by Vivek S ood
Cyb erla w for g lo bal E-b usin ess: f inan ce, pa yment , and di s pute s by
Ta k a s h i Ku b o t a
C y b e r l a w: t h e I n d i a n p e r s p e c t i v e - b y Pa v a n D u g g a l
In fo rma tio n Te ch n o lo g y in Bus in ess Ma n a g emen t b y D r. Mu kesh
Dh un na, J. B. D ixit
Pa y m e n t t e c h n o l o g i e s f o r E - c o m m e r c e b y W e i d o n g Ko u
N e w p a y m e n t wo r l d : a m a n a g e r ' s g u i d e to c r e a t i n g a n e f f i c i e n t
Pa y m e n t P r o c e s s b y M a r y S . S c h a e f f e r
Man aging in fo rma tion security ri sks: the O CT A VE app roa ch by
Ch risto pher J . Alber ts, Aud rey J. Do rofee
Informa tion Secu rity: design, i mplementat ion, mea sureme nt, and
Co mp lia n ces by Timo thy P. La yton
An in fo r ma tio n s e c u r ity h a n d b o o k b y J o h n M. D . Hu n te r
27
4 . 5 E l ec t i ve I S 7 : B us i ne s s St r a t e g i e s
1.
I n t r o d u c t i o n : d efi ning y our bu siness idea , creating an e-business

p la n , g e t t i n g y o u r bu s i n e s s o f f t h e g r o u n d , C o mp o n e n t s, l i nka ge s,
dyna mics and eva luation of bu siness models, dyna mics a nd a ppraisals
o f bu s i n e ss m o d e l s.
4.
Events a nd Tour i sm, Bu si ne ss t ou rist, Tourism & Cultu re, Incentive

to u r s R i sk Ma n a g e m e n t , Sa f e t y a n d G l o b a l i s su es i n E v ent
Ma na g e m e n t.
5.
MICE Tourism: tourism events national & International Scenario

In te r na ti o nal Tra de Fa ir s & Ma rs Ger ma n y, Ch i na , Singa pore,
Ho n gk o n g , U. K, et c. E v en t s an d T ou r i sm Mark et i n g.
2.
I n t e r n e t : Va lu e confi gurati on and t he i nternet valu i ng and fi nanci ng an

in t er n et st a r t -u p.
3.
e - b u s i n e s s : Buil d i ng you r e -bu si ness, d esig ni ng a n e-bu si ness web site,

u nd e r st a n di n g ba ck - e n d s y s t e m s .
4.
B u s i n e s E n v i r o n m e n t : t h e r o l e of competiti ve and ma cro

e n vi r o n m e nt s, a p plyi ng t he concepts mo dels a nd t o ol s, sa mple a nal ysis
o f a n i n t er n et bu si n e ss m o d el ca se.
4 . 3 E l ec t i ve T T M 5 : I nt e r na t i ona l T o ur i s m
La unch ing yo ur e-b us ine ss
1.
Glo ba li za t i o n & t ou ri sm s ect or: g lo ba li zation & the bu siness world,

the t ou ri s m i ndu str y, chall enges, Fa ct or s a ffect i ng G l obal & regional
touri st move me nt s, Dema nd and ori gi n fa ct ors, de st i nat ion & re source
fa c t o r s. C o nt e m p ora r y t r e n d s i n i nt er na ti o na l t ou ri s t m o v e m e nt s .
2.
T he e m er g e n c e o f i nt er na ti o nal ho t el s & t ou r i sm s: historical a spect s,

d e v el o p me nt o f c ha i n s, d e v el o p me nt a b r oa d , a irl i n e c o n n e ct i on .
3.
Politica l aspects of the international tra vel, tourism Ba rriers to tra vel,
tou r i s m i n v est ment & bu si ness, regulati ons, i nterna ti onal orga nizati ons
d ea l ing wit h ba rri e rs v i z: WT O, I MF, IHA, need for government
su p po rt of t ou ri sm, na ti o nal t ouri sm orga ni za ti on s, p ol iti cal sta bil it y,
tra v e l a d vi s o ri e s , p ol i t i ca l ri sk , cr i si s ma na ge m e n t.
4.
Huma n resources & cu ltura l di versi ty: Understanding

cultural
perceptions,
bu siness
protocol,
diversity,
c o n si d er a t i o n s i n n e g o t i a t i o n s.
5.
In te r na ti o na l t ou r i s m sa l e s & ma rk et in g: Ma rk et r e sea r ch, developing

an i nternat ional mark eting stra t egy, understa ndi ng variou s t ravel
di str ibu ti o n sy s t e m s v i z G D S , pr o du ct po sit i on i n g.
5.
References :
Crea ting a winning e -business, I Edi tio n, Na pier , Jud d , Rivers and
Wag ner
Internet business models and strategies, Edition 2001, Allan Afush,
Ch risto p er L . Tu cci
E- s e r v ie , N e w D i r e c t i o n s in Th e o r y a n d Pr a c t i c e , Ro l a n d T. T r u s t a n d
P . K . Ka n n a n , P r e n t i c e H a ll I n d i a .
S t e v e n A l t e r : I n f o r m a t i o n S y s t e m s : Fo u n d a t i o n o f e - b u s i n e s s , P H I
Fo r p r a c t i c a l s :
W e b D e s ign , wi th HT M L/ Fla sh /J a v asc ri pt / Dre a m we a ve r/ Fro nt p age
and e-Commerce
Mu l timed ia S ystems Des ig n, Pra b h a t K. An d leigh a nd Kira n Th a kra r.
TOURISM & TRAVEL MANAGEMENT

4 . 2 E l ec t i ve T T M 4 : Eve nt M a na g e me nt
1.
De fi ni ti o n, S co p e of E v ent Ma na g e me nt: i n tr o du cti on t o co n ve nt io n s,

exhi biti o ns, meeti ngs defi nit i on & compo nen t s. Nature and demand
o f c o n fe r en c e ma rk et . G ro wt h a n d de v el o p me nt o f event i ndu stry,
e c o no m i c a n d s o c ia l si g ni fi ca n c e.
2.
Typol ogy of pla nned event s, va riet i es & i mp orta nce of events, Key
steps to su ccessful ev ent s chara c teri sti cs a nd complexities of events
c h e ck li st fo r d i ffer e n t e v e nt s, pla n ni n g sc h edu l e & a cti o n s a g e n da .
3.
Co nference pr ogra m desi gni ng, ti mi n g, su pe rvi sion, presentation,

ca t e ri n g a n d h o spita li ty , T ransp ortation, teleconferencing, recording &
pu b li s h i ng s p o n s or s h ip , s p o n so r s, or ga ni z e r s, cu stomers & gu ests.
Event pla nning, Key chara cteristics, Pre-event responsi bilities, legal
i ssu e s , n e g ot ia t i on s.
References :
E v e n t M a n a g e m e n t i n l e i s u r e & t o u r i s m D a v i d Wa t t
Co n feren ces To my Ro g ers
cultural
cultural
References :
Mi ll , R. C. , (1 9 9 0 ), To u ris m : Th e In te r n a tio n a l Bu s in e s s, Pr e t ie n c e
Ha ll, Ne w Jersey .
Bh a tia . A. K. , - In tern a tio n a l To ur ism
4 . 4 E l ec t i ve T T M 6 : A r t H er i t a g e of I ndi a :
1.
In dia n Cu l tu re a nd Heri tag e: Co nce pt H i st o ry Sta g es of eva laion

T he M o h e n j o da r o a n d H a r a p pa n p er i o d V e d i c A g e , Bu d dhi st ep o ch,
Gupta Per io d, Earl y and Late Medieval period, Modern period,
F ea tu r e s o f In d ia n Cu ltu ra l H er ita g e C o n ser va ti o n o f Cu ltu r e.
28
2.
3.
4.
5.
Stu dy of Indian Archi tecture: the promi nent Architectural style in

di f fe r ent period Hara ppan Architecture, Ancient Indian Architecture
viz Hi ndu Bu d dhi st st yl e. Mu gha l Arc hit ectu re. T he Rock -Cut
mo nu ments co lo nial Archit ecture, Study of i mporta nt Architectural
sit es of I nd ia. Stu d y of I n dia n Temple Architecture and popular
re ligi ou s c entres Hi ndu, Bu ddhi st, Ja i n, Mu sli ms, Parsis and
Chr i st ia n.
Pa i nt i ng s: I nd ia n Pai nt i ngs chara ct eri sti c features Medieval and
Modern Paintings, Stu dy about performing Arts of India, Dances of
In dia , Hi storical ev olut io n ar ch eol ogi ca l a nd li tera ry evidence,
In dia n C la s si ca l Da n c es F o lk Da n c e s, Mu si c o f I n dia cla s s i fi ca ti o n
Ma r g & D e si , Ka r na ti c s t yl e, N or t h I n d ia n Mu si c Mu si ca l
instru ment s.
Rol e of P er for mi ng Art in T ouri s m D evel opme nt & Ha ndi cra ft s: I n dian
Theatre Different T heatrical forms, Indian Cinema Evolution
Role in Touri sm Devel op ment, I ndian ha ndicra fts textiles,
cla y wo rk s, st one work s, w o od wo rk s et c . cra ft m ela s Mark eting of
H a n di c r a ft s B o tt l en e ck .
Ra il wa y s . S tu d y o f va r iou s Fi s ca l a n d N o n F i s c a l
a va i la b l e t o T ra v el a g e n ci e s a n d T ou r O p era ti o n s bu si n e s s.
3.
Fu n c ti o n s o f a T ra v el A g en t: u n d er s tanding the fu nctions of a tra vel

a g e n cy t ra v el i n for ma ti o n a nd c ou n sel i ng to the tourists, Itinera ry
pre pa ration, reservation, tick eting, prepa ration and mark eting of T our
pa ck a ge s, ha nd li ng bu si ness/corporate cli ents i ncludi ng conference a nd
c o n ve nti o n s. Sou rces of i n co me: Co mmi ssi on, Servi ce c harge s. Tra vel
T er mi n ol ogy: Current a nd popular tra vel trade a bbrevia tions and other
te r ms u sed i n pr e pa r i n g i ti n era ri e s.
4.
Fu ncti ons of a T our Ope rat or: mark et research a nd tour packa ge
f or mu l a t i o n , a ssembli n g, processi ng a nd di sseminat ing i nfor ma ti on on
destinations, Lia sioning with principles, preparation of Itineraries,
tour operation a nd post tour Ma nagement. Sources of income for tour
o p era t i on.
5.
Public a nd Private sector in Tra vel Agency Bu siness and Tour

O p era ti on Bu si ness: orga ni za ti onal Stru cture a nd variou s depart ments
o f a T ra vel A g e n c y. Ca se s tu d y of IT D C. Ca se stu dy of SIT A, Cox &
K in g s, T C I a n d T ho ma s Co ok .
T he In d ia n T ra v el A g e n t s a nd t ou r op e ra t or s a n ov e rv i e w. Na t i ona l
T ra d e A s s o c ia t io n s : I AT O a n d T A AI .
References :
Hollo way.J .C (1983), The Business of Touris m, McDonald and Evans,
Plymo u nth.
S y r a t t G we n d a , (1 9 9 5 ) . M a n u a l o f T r a v e l A g e n c y Pr a c t i v e , B u t t e r wo r t h
Hein ma n n , Lo n d o n.
S t e v e n s L a u r e n c e , (1 9 9 0 ) . G u i d e to S t a r t i n g a n d O p e r a t i n g S u c c e s s f u l
T r a v e l A g e n c y , D e l m a r Pu b l i s h e r s I n c . m N e w Y o r k .
C h a n d , M o h i n d e r , T r a v e l A g e n c y M a n a g e m e n t , A n m o l Pu b l i c a t i o n
S e t h . P . N (1 9 9 2 ) , S u c c e s s f u l T o u r i s m M a n a g e m e n t Vo l . 1 & 2 , S t e r l i n g
Pu b l i c a t i o n s , D e l h i .
Fo s ter , Do u g la s (1 9 8 3 ), Tr a v el a n d To u r ism Ma n ageme nt, Mc Millan,
Lo ndon.
Mu seu ms a nd t hei r role: R ole of Mu seums in preservation of art

Herita ge Types of Mu seu ms Acqui sition of Mu seu m Articles Role
o f Mu s eu m i n S p e cia l I n t er e s t T ou r i s m .
References :
To u rism Develo p men t A. K. Bh a tia
Heritage Touris m Deve lop ment Ro m ila Tha per
Develo p ment o f To u rism in In d ia H. L. P. Rai
Pa r y a t a n B h u g o l P r o f . S . B . S h i n d e
Pa r y a t a n B h u g o l D r . Y . T . G h a r p u r e
Pa r y a t a n B h u g o l D r . N a g t o d e a n d o t h e r s
4 . 5 E l ec t i ve T T M 7 : Tr a ve l A g e n c y M a n a g e me n t
1.
2.
T r a v el formal it i es: pa ssp ort, v i sa, heal th requ i rement s, ta xe s, cu st o ms,

cu rr ency, tra vel i nsura nce, ba ggage a nd airport informati on. Travel
A g en cy and Tour Operation Bu siness: History, Growth, and present
statu s of Tra vel Agency. Definiti on of Travel Agency and
di ffe r e nt ia ti o n b et we en T ra ve l Age ncy a nd T our O pera tion bu siness.
Travel Agency and T our O perat or s: Li nkages and arra ngements with
h ot el s, air li n es a nd tra n spo rt a g enci es and ot h er se gments of tourism
sect o r.
A p p r o va l o f T ra v el A g e n t s a n d T o u r O p erat o r s: ap pr o val by
d epa rt me nt of t ou ri sm, G o v er n me nt of India . IATA ru les and
re gu la ti o n s for a p pr o va l o f a t ra v el a g e n cy , Ap pr o val b y Air li n es a n d
incentives
H E AL TH CARE M ANAG EM E NT
4 . 2 E l ec t i ve H CM 4 : H e a l t h C a re Ec on o mi c s a n d Fi n a n c e
1.
A s s e s s m e n t o f ca u se s o f p oo r h ea l t h i n t he devel opi ng cou ntri es;

h ea l th ser vi c e s, e c on o m i c d e v el o p m e nt a nd na t io na l d e vel o p ment
pla n ni n g.
2.
Ec o n o mi c a p pra i sa l o f h ea l t h ser vi c e s: n ee d s v s d e ma nd vs su pply

m o d el ; H ea l t h s e c t or fi na n ci n g a n d e x p e n di t u r e su r v e y s .
3.
Prima ry care: costs, resource ava ila bility and a llocation; methods and
m o d el s i n t h e a na l y s i s a n d eva l u a ti o n o f h ea l t h, s e ct or fi n a n ci n g.
29
4.
5.
Fi na ncia l Ma na ge ment in h eal th servi ces: bu dgeting, control, pricing

a n d e ffi ci e n c y.
Ec o n o mi c s o f N on -G o ve r n m en ta l hea lt h ca r e; e c o n o mi c s o f va r iou s
Na ti o na l , h ea l t h pr o gra m me s.
References :
Ca rrin.G , Econ omic Eva luation of Health in Developin g Co u ntries,
19 83, Oxfo rd Un iversi ty Press , Ne w York.
C l e v e r l e y . W . D . , e d , F i n a n c i a l M a n a g e m e n t o f H e a l t h C a r e Fa c i l i t i e s ,
19 76, Asp en, Maryland.
Conyers.D and Hills.P, An introduction to development planning in the
t h i r d wo r l d , 1 9 8 4 , J o h n W i l e y , N e w Yo r k .
Dru mmo nd . M. F, Princip les of Eco nomics ap praisal in Health Ca re,
19 85, Oxfo rd Un iversi ty Press , Ne w York.
Fe r r o r . H . P e d , H e a l t h S e r v i c e s : A d m i n i s t r a t i o n , r e s e a r c h a n d
Ma n a g e m e n t, 1 9 7 2 , Bu tte r wo rth s , Lo n d o n .
Fe r r n a t i . P . J , H e a l t h c a r e e c o n o m i c s , 1 9 7 9 , J o h n W i l e y , N e w Yo r k .
4 . 3 E l ec t i ve H CM 5 : E n vi r on me nt a l H e a l t h M an a g e me nt a n d
Safety Pl anni ng
4 . 4 E l ec t i ve H CM 6 : H e a l t h a n d H os p i t a l I n f or ma t i on
Systems
1.
Co n c e pt o f h ea lt h ; h ea lt h ca r e a n d ho s p ita l s, I nd ia n h ea l t h ca r e
s y s t e m , G o v er n m e n t - h ea l t h ca r e i n t e r fa c e : H o s p i t a l a s a su b s y st e m o f
h ea l th ca r e s y st e m ; h o s pi ta l fu n c ti o n s.
2.
Hospital orga niza tion, cla ssification of hospita ls; components of a

hospital syst em; cha ngi ng role of hospi tal a dmi ni stration; need for
ma na geria l fu n ct io na l sp e cia li st s, i ssu es a nd c ha l l en ge s of h o sp it al
ma na g e m e nt.
3.
D e c i si o n ma k i n g i n h o s p i t a l s , u n d e r s t a n d i n g d e c i si o n ma k i n g p r o c e s s;
dra w ba ck s of ho s pita l c o mmu ni cat i on sy st em; need for systems
a p pr oa ch t o ho sp ita l.
4.
Co nce pts of co mpu t er s a nd c o mmu ni cat ion technology, data ba se

c o ncepts, network s and commu nication; types of networks, network
t o p o l o g i e s , i n for ma ti on t ec h n ol o g y in h o sp ita l s; I n for ma ti on sy st e m
c o n c ep t s, t y p e s o f i n f o r ma t i on s y st e m s .
5.
Ho spi ta l in fo r ma t i on sy st e m; sy st e ms a na l y si s a nd design of hospital

i n f o rmat ion sy st ems; desi gn con si dera ti on s; develo pment approa ches;
implementation strategies; functionalit y of computerized hospital
information systems, merits a nd demerits of CHIS, trends in HIS;HIS
as a control system; resource u til ization & control in hospital s, i ssu es
a n d c ha l l e ng e s o f h o s p ita l ma na g e m en t.
1.
Con c e pt of hea l t h ca r e pla nning, health expenditures, hospitals as a

h ea l th ca r e d e li v er y s y s t e m; Ma na g e m en t o f h ea l th c a re s y s t e m s;
D i m e n si o n s o f h ea l th ca r e ma na g e m e nt .
2.
Ma nagement of Qual ity; concepts of en vir onmental health care;

Mi cr o biol ogi cal c onsi derat i on s; Lau ndri e s, CSS D, i n sect , Rodent
contr ol.
3.
E m e r g en c y a n d d i sa s t er pla n ni n g ; sa fe t y ma na g e m e n t; pa tients a nd
p er s o n n el sa fet y , f ir e sa f et y , g e n era l sa ni t a t i o n .
4.
Hazardou s wa ste mana gement; solid wa ste ha ndling & disposal; liquid
wa st e ha nd li n g, coll e c ti o n & disposa l; water treatment a nd
di str ibu ti o n. Pla n ni ng a nd or ga ni z ing for sa fe t y and wa ste
ma na g e m e nt.
5.
Lega l and social a spects of wa ste ma na gement; trends and practices;

ma na g e m e nt of c o st s; h ea l th ca r e bu d get ing; cost containment;
ma na ge me nt of co nfl i ct s; or ga ni zin g for better health care
ma na g e m e nt; col lect ive e mpl oyee parti ci pati on; ba rgai ning; rewards
a n d pu ni sh m e nt s.
References :
Fe r r y , T e d S a f e t y & h e a l t h
R e i n h o l d , N e w Yo r k , 1 9 9 0 .
management planning,
Va n
Bo nd Rich ard.g, G.S . Michaelsen and Roger L Deroo s, E nvironmental

Hea lth & S afety in hea lth care faci li ties , Macmi llan Pub.c o.inc, 19 73.
Jou rnal of Ha zardous wa ste ma na gement, US A
Z we i f e , P e t e r I a n d Fr i e d r i c h B r e y e r H e a l t h E c o n o m i c s , O x f o r d
Un iversi ty Press, Ne w York, 19 97.
Kur t, Da rr & Jon atha n.S . R., Ho spi tal o rg anization a nd management:
Text and reading, CBS publishers & D ist ributo rs , 19 92.
Go yal.R .C Handbook of hospital personnel management, Prentice Hall
of India, Ne w De lhi, 1993.
Nostrand
References :
Le le .R .D co mp uters in Med icin e, Ta ta Mc Gra w Hi ll Pu bl i sh ing Co .Ltd,
Ne w De lhi, 1988.
S aini, Anil Ku mar Management Informa tion System (MIS) in hospitals,
D e e p & D e e p Pu b , 1 9 9 3 .
Panko, Raymond.R, Business Data Communications, Prentice Hall Inc,
Lo ndon, 1997.
H o s p i t a l In f o r m a t i o n S y s t e m s T h e N e xt g e n e r a t io n , Ve l d e , Rudi Van
d e S p r i n g e r Ve r l a g , 1 9 9 2 .
Wa rd, Jo hn, Pr in ciples of In fo rma tion Systems Management,
Ro u tled g e, Lo n d o n, 1 9 9 5.
30
Health Information in India, Central Bureau of health Intelligence,

Min istry of He a lth & Fa mi ly We lfa re, Go vt . o f In d ia , Ne w De lh i.
A wa d, El ia s. M, S yste ms An a lysis & De sig n , Prent ice Hall of India,
Ne w De lhi, 1990.
4 . 5 E l ec t i ve H CM 7 : H e a l t h C om m un i c a t i o n: D e ve l op me nt
a n d D i s s e mi n a t i o n
1.
2.
An o v er v i e w o f ma ny su b sta nt i v e a rea s o f stu dy within hea lth

c om mu nication lik e interpersonal commu nica tion, inter-cultural
c o m mu ni ca t i on , ma s s m e dia h ea l th i ma g e s , c o m mu ni ca t i o n ca mpa i g n s,
a lt er na t i ve m e di c in e h ea l th et h ic s.
Use of l ea st t hr ee a rt i fa cts ( su ch a s pa m phlets, print a ds, video, etc)
a na l y s i s t h e r h e t o r i c o f a su c c e s s fu l or a n u n su c c e s s fu l hea lt h
c o m mu n i ca t i o n ca m pa i g n su c h a s A I D S a wa r en e s s , s m o k i n g c e s sa t i o n.
3.
Pla n, d el iv er & e va lu at e h ea l th i n formation & disea se prevention

ca m pa i g n s, a d vo ca t e fo r h ea l t h p ol i cy i n itia ti v e s.
4.
Ma nage health care delivery systems

for a healthy ca mpaign or develop
literacy & strategies dissemina tion in
from research in hearing, balance,
la n gu a g e.
5.
or pro du ce t he written ma t eria l

a t el evi sion programme/Health
area s of public health emerging
smell, ta ste, voice, speech or
Produce
ma teria ls that
make complex
di s ea se issu es more
u nde r sta nda bl e t o publi c e.g. ma t eria l s to accompany genetic
c ou n s e l i n g i n a rea s o f i n h er i t e d di s o rd e r s.
References :
Pa y e r s , L y n n , M e d i c i n e & c u l t u r e N e w Y o r k : H e n r y H o l t & c o m p a n y
1996.
D u Pr e , A t h e n a , C o m m u n i c a t i n g a b o u t h e a l t h ; C u r r e n t i s s u e s &
persp ective. Mou ntain vie w LA; May fie ld publish ing com pa ny, 2000.
Hea lth co mmu n ication, Ne w Jersey sch ool of public h ealth , 1 998.
Role of mass media in parenting education, 1997. Harvard school of
public health centre for heal th commu nica tion.
Text book of prevent ive & social medic ine, 2000.
2.
M e c ha n i c s o f set ti n g o f n e w e nt er p r i s es si z e and l ocation, opti mu m

u ni t s i t s m ea ni n g a n d d e t er mi na nt s ; si z e o f i n du s tr ia l u n i t s i n I n d i a .
3.
Theory of indu strial l oca ti on fa ctors deter mining the industrial

lo ca ti o n. R eg i o na l di str i bu ti on o f i n du st ria l a cti v it y i n India ; Recent
trends in t he loca li za ti on of i ndu strial acti vit y in India: Regional
pla n ni n g o f i n du stria l a ct i vi ty i n I n dia .
4.
F ea si bi li t y stu di e s: t e chni ca l, ma rke ti ng a nd fi nancial; Ma nagerial

probl ems of new ent er pri se s; produ cti on purc ha si ng, financi ng labour
a n d ma rk e ti n g pr o bl e m s.
5.
Fa cil it ies pr ovi d ed by di ffer ent i n sti tuti o ns a nd Agencies in India,

f i na n c i ng fa ci l i t i e s f or n e w e nt e r p r i s e s , ma r k e ti n g a n d o t h er fa ci l i ti e s .
4 . 3 E l ec t i ve SB M & E 5 : E n t r e p re ne ur i a l D e ve l op me n t
1.
Entrepreneurial
traits,
types
and
significance;
Definitions,
c ha r a ct e r i s ti c s o f E nt r e p r e n eu r ia l t y p e s , q u a li t i e s a n d fu n ct i on s o f
entr ep ren eu r s, R ol e a nd i mp orta n ce o f en tr epr e n eu r in eco no mi c
gr o wth.
2.
Competing theories of entrepreneurship; entrepreneuria l Development

pr o gra m me i n I n dia . Hi st ory, Su p p ort , objectives, sta ges of
p er for ma n ce s; pla nning and EDP objectives. Target group, selection of
ce ntr e, pr e -tra i ni n g wo rk .
3.
Go vt. Po li cy t o war ds SS I s; E nt re pre neu rial i n put; entrepreneurial

b eha vi ou s and e n tr epr e n eu ria l mo ti vat i on. N-Achievement and
ma na g e m e nt su c c e s s , e n t r e pr e n eu ri a l su c c e s s i n ru ra l a r ea .
SMALL B USINESS MANAGEMENT &

ENTREPRENE URSH I P
4.2
1.
E l e c t i ve SB M & E 4 : N e w E n t e r p r i s e M a n a g e me n t
En tr e pr e n eu r shi p a n d it s r ol e i n e c o no m i c d e v el o p me nt . Pr o bl e ms o f
i n du st r ia l i za t i on i n u n d er d e v el o p e d c ou nt r i e s w it h s p e c i a l r e fer e n c e t o
I n dia . I n du s t r i a l p ol i cy , R e gu la t i on a n d c o nt r o l o f i n du st r i e s i n I n d i a .
References :
Ca ticts A Da lley; entrepren euria l Man agement going all out for results
(McG ra w H il l, 1971 ).
Clel land .D. C and D.G. Winer ; Motivating Econo mic Ach i evement (Ne w
Yo rk1 9 6 9)
Drucker, Peter , Innovatin and En trepreneurship, east-West Press (P)
Ltd. , 19 92.
F. M. Harblso n; Entrepren eurial Org aniza tion as a fa ctor in economic
d evelop ment, qu arter ly jou rnal in econ omics Augu st 19 52.
Gupta.C.B and Srinivasan , Entrepreneurial Deve lopment in India, Ne w
Delhi, S ultan Ch an d, 199 7.
Hisrich , Ro b ert .D a nd Peto rs , m ich ea l. P En trep ren eu rs h ip ; Sta rting,
d evelo p ing a n d ma n a g ing a Ne w En terp rise , 3 rd ed . Ch ica g o , Ir win,
1995.
Ho lt Da v id .H, En t re p r e n e u r sh ip Ne w v e n tu re c r ea tio n , En g le wood
clif fs, Ne w Jersey , Prentice Ha l l In c., 199 2.
31
4.
5.
Inn ovation and entrepreneur; esta blishing entrepreneurs system. Search

f o r bu si n e s s i d ea , s ou r ce s o f i d ea s, i d ea pro ce ssi ng, i npu t
r e qu i r e m en t s;
S ou rc es a n d cr it er ia o f f ina n c in g , fi x e d a n d working ca pital

assessment; Technical a ssi sta nce, mark eting a ssi sta nce, sick ness of
units and remedial a ssista nce; prepara tion of fea sibility reports and
le ga l for m a li ti es a nd d o cu m e n ta ti o n .
References :
C l i f f t o n D a v i s . S a n d Fy l i e D a v i d . E , Pr o je c t Fe a s i b i l i t y A n a l y s i s , 1 9 7 7
J o h n Wi l e y , N e w Yo r k .
Desa i. A. N, Entrepren eur & Environ ment , 1 990 Ashish, Ne w De lhi.
D r u c k e r Peter , In n o vation a nd En trep ren eu rsh ip , 1 9 8 5, Hein ema n n,
Lo ndon
Jain Ra jiv, Plan ning a S mall Scale Indu stry; A Gu ide to
Entrep reneurs, 1984, S.S . Books, Delhi .
Ku m a r . S . A , E n t r e p r e n e u r s h i p in S m a ll I n d u s t r y , 1 9 9 0 , D i s c o v e r y , N e w
Delhi.
McC lel lan.D. C and Winter. W. G , Motivat ing Eco nomic Achievemen t,
1 9 6 9 , Fr e e P r e s s , N e w Yo r k .
Pa r e e k , U d a i a n d Ven ka tes wa ra Ra o. T, Develo ping Entre pren eu rship
A Ha n d b o o k o n Lea rn ing S yste m s, 1 9 7 8, Lea rn ing S ystem s , De lh i.
4 . 5 E l e c t i ve SB M&E 7 : G o ve r na nc e & M a na g e me nt of N onPr of i t O r g a ni z a t i ons ( N PO s) / N G O s
4 . 4 E l ec t i ve SB M & E 6 : S ma l l B us i n e s s E n vi r o n me nt a n d
M a na g e me nt
1.
S mal l Bu si n e ss i n In dia n E nv ir o n m ent Economic, Social, Political

cultural a nd lega l; Policies Governi ng small sca le unit s; indu strial
p ol ic i e s a n d st ra t e gi e s r ela ti n g to s ma ll s ca l e s e c t or .
2.
T ec h n ol o gi ca l K no w -h o w a nd a p p ro pr iat e t ec h n ol o g y; Q u a lity circles

a n d pr o du ct iv it y a n d li nk a g e b e t w e e n s ma ll a n d bi g bu sin e s s .
3.
O r ga n i za t i o na l st r u c t u r e a n d o t h er c ha ra c t e ri sti cs of sma ll firms;

S pe c ial pr o b le ms i n the ma na g e m e nt of s mall bu siness in va riou s
fu n ct i ona l a rea s l ik e f i na n c e , ma rk et i n g , pr o du ct i o n a n d p er s o n n el .
4.
5.
1.
G o v er na n c e & Ma na g e m e nt o f N o n - P r o f it or ga ni za t i o n s ( N PO s ) / N G O s;
A n I nt r o du ct i o n & D i s c o v eri n g t h e t hi n l i n e o f di v i si o n.
2.
Go v er na n ce I ssu e s: G o v er ni ng b o dy & strategic ma na gement,

a c c o u n t a bil it y , t ra n spa re n c y , su sta i na b il it y & Pa r ti ci pati o n, N o r ms o f
Good G o verna nce, NGO/NPO Accreditation, Gender Empowerment and
ca pa ci ty bu il d in g n e ed s: A s s e s s m e n t for st r en g t he n i ng G o v er na n c e.
3.
Ma na g e m e nt Pra c t i c e s o f fi na n cia l r e s ou r c e s, hu ma n r e s ou r c e s &

ext er na l r esou r ce s.
4.
Pr oj e c t pla n ni n g , d e si g n & i mp l e m e nta ti o n.
5.
Ma cro pe r sp ecti ves of G o v er na n ce & D ev el op me nt; Good Governa nce

Devel o p me nt ap pr oa c hes (De ma nd si de) , so cia l accounta bility,
pa rt i ci pa ti on & c iv i c e n ga g e m en t, co m mu n it y dr i v en development
(CDD) a n d e nt itl e m e n t, a nd r ig h t ba se a p pr oa c h e s.
Sick ness i n t he small -scale sect or; Mo der niza ti o n of sma ll and villa ge
in du st r i e s ; T r a i n i n g pr o gra m m e s a n d co n su lta n c y s e r v i c e s.
In st i t u t i o n a s si st i ng e x p ort pr o m ot i on of small bu si ness in India;
Ex p ort pr o mot i on coun cils gl oba l per spect i ve of small bu siness in
se le c t ed c ou ntr i e s.
References :
Desai Vasant, Organiza tion and Management of Sma ll sc ale industry,
Bombay, H imalaya, 1979.
S mall Scale Indu st ries and Entrepren eurship, Bo mb a y, Hi mala ya,
1995.
Papola .T.S, Rural Industria lization

a pproa ch es a nd potential,
Bombay, H imalaya, 1982.
Pi c k le H a l B a n d Ab r a h a m jo n , Ro y e e . L, S m a l l Bu s i n e s s Ma n a g e m e n t ,
5 t h e d . N e w Yo r k , J o h n W i l e y , 1 9 9 0 .
S ch u ma ch er.E. F, S ma ll is Bea u t ifu l , Ne w Delh i, Ru p a , 1 9 90
Ve p a R a m . N , H o w t o s u c c e s s i n s m a l l i n d u s t r y , N e w D e l h i , V i k a s ,
1984.
References :
Le a d e r s h ip in No n p r o fit o r g a n iz a tio n s Ka thryn A.Aga rd-Sage
publication
N o n p r o f i t O r g a n i z a t i o n s : T h e o r y , M a n a g e m e n t & Po l i c y H e l m u t
K.Anh eie r Ama zon
M a n a g i n g t h e N o n - Pr o f i t o r g a n i z a t i o n J o h n Wi l e y & S o n s .
D r u c k e r . P . F (1 9 9 0 ) N e w Yo r k : H a r p e r C o l l i n s
M a n a g i n g t h e N o n - P r o f i t o r g a n i z a t i o n : Pr a c t i c e s a n d Pr i n c i p l e s . N e w
Y o r k : H a r p e r C o l l i n s Pu b l i s h e r s .
RETAIL & SUP PLY CH AIN MANAG EM ENT

4 . 2 E l ec t i ve R &SCM 4 : Sa le s a nd L og i st i c s M ana g e me nt
1.
Sal es Ma na ge ment: Ob ject iv es of sa les ma na g ement, Personal selling

pr o c e s s, D e v el o pi n g p er s o na l se lli n g st r a t e g i e s. O r ga n i z i ng the sa l es
f or c e -T y p e s o f sales organi zati ons-Det ermi ni ng the ki nd of sal es force
a n d Si z e o f t he sa l e s for c e . Q u a l i t i e s o f sa l e s e x e cu t i v e s.
32
2.
M a n a g i n g t h e S a l e s F o r c e: r e c r u i t i n g , S e l e c t i n g a n d T r a i n i n g t h e sa l es
forc e. T i me a nd territ ory ma na ge ment, Sales territories and Sales
q u o t a s - C o mp e n sa t i n g sa l e s f o r c e , M o t i va t i n g t h e sa les fo r ceC o nt r ol l i n g t h e sa l e s for c e - E va l u a t i ng t h e sa l e s f or c e .
3.
Retai li ng a nd W h ol esali n g: no n -st ore r etai li n g, E -ta iling, Direct

ma rk e ti ng, T el e ma rk et i ng, Ma rk eting on the net-Future of sales
ma na g e m e nt.
4.
Di str i bu ti on a nd L o gi sti cs Ma na g eme nt: D e sign of distribution

cha nn e l, Stru cture a nd Cha nnel management. Components of logisticsin b ou nd a nd out bound l ogi st ics, k ey l ogi sti cs a ct ivit i es viz., Cu stomer
ser v i c e s-D e ma nd for eca st i ng -I n v en t ory ma na gement-Ma terial ha ndlingCommu nicati on-Or der
processing,
Pa ckaging-Traffic
and
tra n s p o rt a t i on - Wa r eh ou s i n g a nd st ora g e .
5.
Developing
Logistics
Strategy:
logistics
i nformation
system,
Orga nizing for effective logistics, Implementing logistics stra tegyC o m pu t e r pa ck a g e s u s e d i n l o g i st i c s.
4.3
Reference :
Sales Management Decisions, Strategies and Cases Richard R.Still,
E d wa r d W. C u n d i f f a n d N o m a n A . P . G o v a n i
P r o f e s s i o n a l S a l e s M a n a g e m e n t R . E . A n d e r s o n , J o s e p h F. H a r , A i a n
J.Ba sh
Ma rket ing Ch a n n els Lo u is W. S tern , Ade l I .E R An sa ry , T. Co u g h lan
Fundamenta ls of Logis tics Management M.La mbert, Ja mes R.Stock,
M. El iram
Lo g ist ics Ma n a g emen t Do n a ld J .B . a nd D.J. Clo ss
Lo g ist ics a nd S u p p ly Ch a in Ma n a g e me nt Ma rt in Chr isto p h er
Sales Manag ement Analysis and Decisio ns Ma kin g Thomas
N.Ingram
M a n a g i n g S u p p l y C h a i n J . L . G a t t o r n a n d D . W . Wa l d i s
E l e c t i ve R& SCM 5 : Re ta i l M a na g e me nt
1 . In tr o du c ti o n t o R eta il in g - Si z e, e c o n o mi c i m p or t a nc e and competitive

stru ctu r e ; C o m m on r e ta i l f or ma t s;T h e r e ta il ma rk e ti ng mix; The role of
the reta il bu yer a nd the work of t he bu yi ng office / merchandise
d epa rt ment; Orga nisational stru ctures and the orga nisation of retail
buyi ng.
2. In v e nt or y Ma na ge m e n t - Ke y p er for ma nc e ra ti o s, - margin on retu rns,
gr o ss ma r gi n, st o ck tu r n , f or wa rd co v e r, ma rk d o wn , gross ma rgin
re tu rn on i nve nt or y (G MROI) ; St o ckta ki ng met h od s,; T he cau ses of
ma rk d o w n, s trat e gi es t o li mit ma rk d o w n s; T he implications for
effe c ti ve ma na ge me nt of GMROI on t he fi na ncia l health of the
bu si n e s s ; M er c ha n di s e ma na g e m e n t f or ma xi mu m G MR O I .
3 . M er c ha n d i si n g - Pr o du ct a s s ort m e nt s t ra t e g i e s r ela t e d to retail format;
B ra n d i ng a nd r e t a i l e r s o w n bra n d d e v el o p m e nt ; Ra n g e a s s or t m e n t
pla n ni n g a n d bu d g eti n g , m o d el s t o ck , n e v er -ou t li st s, o p e n -to -bu y ;

F or e ca st i n g a nd m o d el i n g t e c h ni qu e s.
4. Vi su al Mer cha ndi si ng - Spa ce ma na g ement, its importance fina ncially
a n d t h e d i ffer e n t t ec h ni qu es u s ed t o ma na ge spa ce; The cu stomer
d eci si on maki ng process a nd i ts affect on store layout and product;
G e n er i c st or e la y ou t s a n d t h e ir a d va n ta g es a n d di sa d va n ta ges; Direct
Pr o du ct Pr o fit (D PP ), ABC a na l y si s a nd i m pli ca ti o ns for vi sual
mer c ha n di si ng .
5. Bu yi ng a nd Su p pl yi ng - Key o perational objectives: speed, cost,
qua li t y, depe n da bi li ty, fl e xi bil it y; Su p p lier sel e c ti on a nd e va luation,
or der qua li fi ers and or der wi nn er s, cu st o mer sat i sfa ction indices a nd
service le vel a gree me nts a s a p plied by r eta il ers; Partnerships for
c o mp et iti v e a d va nta g e, Qu i ck R e sp o n se (Q R) , E ffi ci e nt Cu st omer
Re s p o n se (E CR) a n d Ve n d or Ma na g e d I n v e nt or y ( V MI ).
Reference :
R e t a i l i n g M a n a g e m e n t , 5 t h E d . M i c h a e l L e v i a n d B a r t o n A . We i t z .
I r win Mc G r a w- H i l l, N e w Yo r k , N Y. 2 0 0 4 .
Berman a nd Evan s, Retail Man agement , Prentice Ha ll 2 00 4
Levy and Wei tz, Re tai ling Man agement, Ir win 20 04
D u n n e , L u s c h a n d G a b l e , R e t a i l i n g , S o u t h - We s t e r n 2 0 0 2
Da v is a n d Wa rd , Ma n a g ing Re ta il Co n su mp t io n, J o hn Wi le y & S o ns
2002
R o b e r t S p e c t o r a n d Pa t r i c k D Mc C a r t h y , T h e N o r d s t r o m W a y : T h e
I n s i d e S t o r y o f A m e r i c a s # 1 C u s t o m e r S e r v i c e C o m p a n y , J o h n Wi l e y
& Sons, Inc . 1995
Ju d i Beva n, Th e R ise a nd Fa ll o f Ma rks & S p en cer, Pro f il e Bo o ks Ltd
2001
Ca ses: \Spo rt Ob er meyer Ltd ." (HBS ca se #6 9502 2) and \ Wal- Mar t
S t o r e s in 2 0 0 3 " (H B S c a s e # 9 7 0 4 4 3 0 ) .
4 . 4 E l ec t i ve R &SCM 6 : Pr omot i o n & R e l a t i ons hi p

M a na g e me nt
1.
T h e Ma r k e ti n g C o m mu n i ca t io n P r o c e ss: a M o d el o f commu nication

effects.
Promotion
Mix,
Integrated
Ma rk eti ng Co mmu nication
( IM C) Stra t e gy . Pr o m oti o n a nd I MC pla n ni ng a nd Strategy. T he
In te r na ti o na l ma rk et e n vir o n m e nt for P ro m o ti o n & I MC .
2.
A d v er t i si n g: M e s sa g e a n d M ed i a S t r a t e g i e s: a dv e rt i si n g o bj e c t i v e s .
Cr ea ti v e s tra t e g y: T h e cr ea t iv e i d ea , cr ea ti v e e x ecu t io n T a c ti c s .
Cr ea ti v e e x e cu t i on : Att e nt io n a n d stru ctu r e o f Adv e rt i se m e nt s. M e dia
strat e gy a nd I mpl ementa ti o n.
3.
P er s o nal S e ll ing & Sa l es Ma na ge me nt : p ersonnel Selling Process a nd

a p pr oa che s, Sal es ma na gement - Objecti ve s, Poli ci es & St rat egy, Sa l es
Ma nage ment process, Moti vati ng, Compensati ng. Sa les Budgets,
Q u ota s a n d Sa l es T er ri to ri e s.
33
4.
Cu st o mer Relati ons Ma na ge ment: mea ni ng, d efi niti o n, Practice,

T echnology . Cu stomer Life Cycle, CRM Process, Negotiating with
Key Cu st omers- Call Centres, Cu stomer Interaction, Negotiation as a
Pr ocess, T o ols of Ne got iati o n, Neg otiati on Aud it, Ap plication
pr o vi d er s a nd C R M.
5.
Foundations of Cu st omer Cent ric Bu siness: internal process and

C u s t o m er s, E xt er na l Pr o c e ss a nd Cu s t omers, Key Custome rs,
prio rit izi ng Key Cu st omer s, Cu sto mer Stra tegy grid. Partner
Re la t io n s h ip Ma na g e m e n t ( PR M) , T h e T e c h n ol o g y in PR M.
Op era tio ns Resea rch Ha md y Ta ha

Th eo ry a nd Pro b lems o f Op era tio ns Resea rch Rich a rd B ro u er
Mathema t ical Methods in Bus in ess Ba rnett and Sieg er
Op erations Research S .D. Sh arma
B ANK ING & INSURANCE
Reference :
Se menik, 20 06, Pro mot ion and I MC , Tho mson.
Belch, 2 005, Advertis ing and Pro motion , T MH.
C l o w , 2 0 0 7 , I n t e g r a t e d A d v e r t i s i n g , Pr o m o t i o n a n d M a r k e t i n g , 3 r d
Edit ion, Tho mson.
Stil l, Cu ndiff and Govni , Sa les Ma nag emen t, PHI / Pearso n.
Ba tra , My e rs a n d Aa k e r, 2 0 0 5 , Ad v e rtis ing Ma n a g e me n t, PHI /
Pe a r s o n .
C l o w , 2 0 0 7 , I n t e g r a t e d A d , Pr o m o t i o n a n d M a r k e t i n g C o m m u n i c a t i o n ,
3rd Edit ion.
Ro n Ha sty a nd Ja mes Re a rd o n , 1 9 97 Reta i l Ma n a g e me n t, Mc Gra w H ill
International Edi tion.
Pa u l G r e e n b e r g , 2 0 0 5 , C R M a t t h e S p e e d o f L i g h t , T M H
Ke n B e r n e t t, 2 0 0 5 , Th e H a n d B o o k o f Ke y C u s to m e r R e l a t i o n s h ip
M a n a g e m e n t , Pe a r s o n e d u c a t i o n .
J a g a d i s h S e t h , A t u l Pa r i v a r t i y a r & S h a i n e s h , 2 0 0 5 , C u s t o m e r
Relat ion ship Man agement, T MH .
4 . 5 E l ec t i ve R &SCM 7 : O per a t i ons R e s e a r c h

1.
M o d e l B u i l d i n g i n O R : li n ea r pr o gra m m i ng , F ormu lati on, Gra phical

s olu ti o ns S i m pl ex m et h o d B i g -M m et h o d, Du a lity a nd sensitivity
a na l y s i s.
2 . T r a n s p o r t a t i o n a n d A s s i g n m e n t P r o b l e m : t raveli ng sa lesmen pr o blems,

S ol vi n g t h e se qu e n ci n g pr o bl e m s, b ra n d swit c hi n g pr o b le m s.
4.2
1.
N e t wo r k A n a l y s i s : PERT & CPM, Determi nati on of floa t s, Time-costT rade-o ff a nd Cra shing of net work s. Theo ry of ga mes Two persons
Ze r o - su m ga m e .
5 . D e c i s i o n T h e o r y : D e ci si on ma k i ng u nd er r i sk a nd u n cer tai nt y , d e ci sio n

tr e e s. U s e M S E x c el s ol v er f or t h e a b o v e m o d el s .
References :
Qu antitative Techniqu es in Man agement N.D . Vohra
Op erations Research Wagn er
In for ma ti o n & co m mu n i ca t io n t e c h no l o gy a p pli ca ti o n i n Ba nk s .

Ov er v i e w o f va ri ou s t e c h no l o gy pla t fo r m s, c orr e sp o n d e n ce ba nk i n g.
2.
E -c o m m er c e ov e rv i e w o f va r iou s p orta l s i n I nd ia.
3.
O nl i n e t ra di n g i n s e cu r it i e s : L e ga l & T e c hn i ca l i s su e s .
4.
O u tl i n e s o f c yb e r la w s & s y s t e m s e cu r it y i s su e s .
5.
Cu st o m er r e la ti o n s hi p ma na g e m e n t.
4 . 3 E l ec t i ve : B & I- 5 : L a w & Pr a c ti c e of I ns ur a n c e
1.
2.
3.
4.
5.
Pri n c ip l e s o f I n su ra n c e : Li fe , ma r i n e a n d fir e et c .
O v er v i e w o f i n su ra n c e i n du st r y i n In d ia b ot h pu bl i c & pr i va t e s e ct or .
Le ga l f ra m e w ork fo r In su ra n c e Bu s i n e s s I R D A
C r o p i n su ra n c e i n I n d ia .
New pension sche me of GoI. a nd pension sc hemes of LIC & other
pr i va t e s e c t or i n su ra nc e c o m pa n i e s.
4 . 4 E l ec t i ve : B & I - 6 : L i f e, H e a l t h & Ge ne r a l Ins ur a nc e

1.
T ypes of li fe i n sura nce polici es An ou tl ine of i mportant of life

in su ra n ce p oli ci es i ssu ed b y LIC & other maj or pri vate sect or life
in su ra n c e co m pa n i es in I n dia
2.
Types of Health
in su ra n c e et c .
3.
T yp e s o f G e n er a l I n su ra n c e p ol ic i e s: Ma j or t y p e s o f fi r e , pr op e rt y, &
m ot or v e hi cl e i n su ra n c e .
4.
IRD A gu i d eli n es r ela ti n g t o li fe i n su ra n ce p ol i ci e s.
5.
O u tli n e s o f w o rk i n g o f pu b li c se c t or g e n era l i n su ra n ce c o m pa ni e s .
3. Q u e u i n g M o d e l s : d et er mi ni s ti c a nd pr o ba bi li stic mo d el s, S in g l e ser ver

a n d mu l ti p l e s er v er m o d el I n fi nit e po pu la ti o n .
4.
E l e c t i ve B &I 4 : IC T Appl i c a t i ons i n B a nki ng
Insurance
policies.
Group
insurance,
medical
34
4 . 5 E l e c t i ve :B & I - 7 : A c t ur i a l M a t h e ma t i c s a n d St a t i c s
GU I DEL I NE S FO R P RE P A R ATI O N O F M B A PR O J E CT R E PO RT
S AR R AN G E M EN T O F C H A PT E R S*
1.
T i me v a l u e o f M o n e y : Si mple interest and comp onent interest,

co nti nu ou s co mpou nd i ng , p resent valu e and futu re value, yield, IRR,
c o m pu ta t i on o f ca sh flo w s.
2.
Probability:
C onc ept of pr obabil it y, t ypes of probability
di s t r i bu ti o n s, sa m pl i ng & h y p ot h e s i s t e st i n g , B a y e s t h e o r e m .
3.
M o de ls: Ma rk o v C ha i n , C ha p ma n -K o l m og o ro v equ a ti o n.
4.
T e s t s : Chi -squ a re t e st, sta nda rd i z ed de via ti o n test, si gn test,

cu mu la ti v e d e via t i o n t e st , gr ou pi n g o f s i g n t e s t , s er ia l c or r e l a ti o n t e s t.
5.
S t o c h a s t i c m o d e l s : Appl icati on of st ocha stic model for calculating

r i sk a n d r e t u r n, l o g n or ma l di s t ri bu t i o n s, Br o w n i a n m ot i on .
Reference fro m elect ive 1 to 7
Fu n d a m e n t a l s o f R i s k a n d I n s u r a n c e b y E . J . Va n g h a n & T . Va n g h a n
I n t r o d u c t i o n t o Ba n k i n g b y Vi ja y a Ra g a v a n I y e n g a r
B a n k Ma n a g e m e n t b y Ko c h & S c o t t Ma c h e n a ld
Fu n d a m e n t a l s o f I n t e r n a t i o n a l B a n k i n g b y R u p n a r a y a n B o s e
Introdu ction to Risk Ma nag ement & In surance by Mark Do rfma

Risk Manag ement and Insura nce Perspect ive in Glob al e cono my
b y H . D . S k i p p e r & W. J . K wo n
Risk Manag ement & In suran ce by Ha rr ington N ieha us.
Stocha stic p rocesses Sh eld on M.Rod
W W W.a ctu a r ie sin d ia .o r g
W W W.a ctu a r ie su k.o rg
Co v er T it l e Pa ge ( F or ma t e n cl o s e d)
In n er ti tl e pa g e ( Sa m e a s c o v er ti tl e pa g e)
C e r t i f i ca te fr o m gu i d e a n d c ha i r ma n a n d d e cla r a t i o n by t h e s tu d en t.
Ce rti fi ca te fr o m c o m pa n y/ fir m , w h er e t h e pr oj e c t w ork i s ca r ri e d ou t . ( N o t
re qu i r ed i f pr oj e c t wo rk i s n ot ba se d on a c o m pa n y/ fir m) .
A ck n o wl e d g e m e nt
Li s t o f ta bl e s a nd fi gu r e s.
A b br e via t i o n s/ o p era t i o na l d e fi ni t i o n s u s e d .
Intro duc tio n s ho u ld i nc l u de the fo l lo wi ng :
I.
Pr o bl e m d e fi n iti o n / stat e ment. This will cover compa ny

pr o fil e to o i f t h e t o pi c c h o se n p er ta i n s t o a c o m pa ny .
- 5 pa g e s
II.
Re sea r ch O b j e cti v e s n o t m o r e tha n 5 o b j e cti v e s, U se KS A
mo d el .
- 1 Pa g e
III.
Re sea r ch Me t ho d o lo g y Sta t e t h e basic and secondary
resea rch de si g n. If it i s a sa mpl e sur v ey e x plai n, sa mpling
desi gn a nd qu est io nnai re desi gn. Sou rces of data and
3 -4 pa g e s
te c h ni qu e s o f da ta a na l y s i s.
IV.
Li mi ta t i on s o f t h e pr o j e ct s tu d y
1 pa g e
.
Ch ap ter I
Liter at ure rev ie w
Di scu ss t h e ori e s, co n c e pt s, h yp o th e se s, mo d el s et c ., u nd e r pi n ni n g t h e
pr oj e c t w ork ( pr oj e c t r ep o rt i s a n a pp li ca ti o n o f t h e or et i ca l k n o wl e d g e i n
a na l y zi n g a r ea l l i fe pr ob l e m/ i s su e fa ce d by a n or ga ni za ti o n)
- 1 5 pa g e s
Ch ap ter II , III & I V
Fi nd ing s
T hi s i s t h e l o n g e s t s e c t io n o f the p ro ject r ep o r t. In these cha pters data
c ol l e ct e d wil l be pr e se nt e d a nd a na l y se d without dra wi ng any inference.
De p e n di n g o n t h e v olu m e o f da ta p r e se nt e d, t h er e cou ld b e 3 or 4 c ha p te r s
in t hi s secti on.
a t l ea st 4 0 pa g e s
Ch ap ter V
Su m m ar y o f F i nd ing s
T hi s c ha pt e r w il l b e a bri e f s ta t e m e nt o f a na ly s i s a lr ea d y s ta t e d in t h e
fi ndi ngs secti on.
- 3 pa g e s
35
fl ow ta bl e, et c. Al l fi gu res a nd ta bl es should a ppear either in the
sa m e pa g e o r t he n ext pa g e i n whi c h t hey are referred first.
P r e f e r a b l y , a l l fi gu r es a n d ta bl es a r e to be pla ced eit her at the top
or t h e b ot t o m o f a g iv e n pa g e.
Ch ap ter VI
Co nc l usio ns a nd s ug g est io ns
3 pa g e s
( t ot a l no . o f pa g e s mu s t b e a t le a s t 8 0 b u t no t m o r e t ha n 1 5 0 )
B i b l i o g r a p h y : R e f er e n c e s lik e a rt i cl e s , b ook s , w e b sites etc ., u sed in
th e pr oj e ct work mu st be i nclu ded i n this se cti on stri ct ly foll o wi ng t he
ci t a t i o n st y l e ( r e fer M L A s H a n d bo ok a n d ot h er st yl e ma n u a l s )
Appendix
T hi s wi ll i nclu de pri nt ed seconda ry data ( onl y if it i s very critical) and
a n y qu e st i on na ir es u s ed for t h e stu d y .
R e f e r e n c e s : T he re fer e nc e s should be n u m b e r e d s e r i al ly in the

or der of t heir occurr ence in t he t ext a nd t heir numbers should be
ind ica ted wit hin square b rack ets for e.g. (3 ) . The section on
re fe r en c e s s h ou l d li st t h e m in ser ia l o rd e r in t h e fol lo wi n g for ma t .
F or t e xt b o ok s A. V .O p p e n h eira a nd R . W. S c ha fer , D i gi t a l Si g nal

Pr o c e s si n g , En g l e w o od , N .J ., Pr e nt i c e Ha ll , 3 E di ti o n, 1 9 7 5 .
F or pa pers Da vid Insulation design to comba t pollution problem,

Pr o c o f I E E E, P A S , V o l 7 1 , Au g 1 9 8 1 , p p 1 9 0 1 -1 9 0 7 .
FOR M ATT IN G YO UR P RO J ECT R EPOR T

1.
Repo rts sho uld be typed neatly only on o ne side of the paper
with 1 . 5 s p a c i n g on a A4 si ze b ond pa per (210 x 297 mm). Use dry
to n e Xer o x fo r pr in ti n g.
T h e ma r g i n s s h ou l d b e : L e ft 1 . 2 5 , R i g h t 1 , T o p a n d B ot t o m
0 .7 5 . R e fer t o st yl e ma nu a l s lik e M LA: H a nd b o o k .
2.
T he t ota l n u m b e r o f r e p o r t s to be prepa red is FOU R . O nly o ne

co p y is to b e s ub m itted to the o ff ice.
3.
Be fo r e ta k i n g th e f i n a l p r i n t o u t t h e a p p ro va l of the concerned
gu i d e( s) i s n e c e s sa r y a nd c orr e c ti o n s suggest ed, if any mu st be
in c or p ora t ed. I f the dra ft i s no t a p pr o v e d b y t he gu ide, the guide
i s n ot o b li g e d t o sig n t h e r e po rt .
4.
T he pr oj ect r e p ort mu st b e pa p er ba ck b ou nd ( sa mple a va ila ble in

the libra ry) Do not insert tra nsparency sheets in the report. Do not
u se spiral bi ndi ng.
5.
T he pr o j e c t r e p or t mu s t co n ta i n 8 0 -1 2 0 pa g e s. B u t n o t m or e t ha n
1 5 0 pa g e s.
(R e fer st yl e ma nu a l, - ML A s Ha n d b o ok ).
T he r e p o r t sh ou ld be ex te n si ve a nd i nclu de d escr iptions of work

ca rr i ed ou t b y ot h ers o nl y t o t he b e st e xt e nt necessary. Verba ti m
reprodu ction of ma teria l a vaila ble elsewhere should be s t r i c t ly
avoided. Where short excerpts from published work are desired to
b e i n clu d e d, t h ey sh ou l d b e wit hi n qu ota ti o n ma rk s a pp r opria tely
re fe r en c e d . E nd n o t e, F o ot n ot e sh ould be printed a s per style
ma nu a l .
Proper at t e nt i o n is t o be p ai d no t o nl y t o t he t e c h nic a l c o ntents

but also to the organizatio n o f the report and clarity of the
e x p r e s s i o n . Due care should be tak en to a v o i d spelling a nd typing
er r o r s. S p e ll ch eck , Gra m ma r check , mu st be applied. It should
noted that report-wri te-u p forms t he i mporta nt component in the
o v era l l evalu a ti on of t he p ro j ect .
Outl a y o f t he Re po rt:
T he c h a p t e r s , s e c t i o n s a n d s u b s e c t i o n s ma y be nu mbered in the
deci ma l for m for e.g. C hapter 2, secti ons as 2 .1, 2 .2 etc., and
su b s e ct i on s a s 2 .2 .3 , 2 .5 .1 et c .
E a c h c h a p t e r m u s t be l e f t j u s t i f i e d ( f o n t s i ze 1 6 ) . Followed by
the t it le o f c h ap ter cen te red (fo n t si ze 1 8 ) , sect io ns /subsectio n
nu mbe rs a lo ng wi t h t he ir he a di ngs must be left justified with
s e ct io n nu m ber a n d it s he a di ng in font size 16 and s ubsectio n
and its he a ding in font s ize 14. The body or the text of the
re po r t s ho ul d h av e fo nt si ze 1 2 . ( Ti mes Ne w Ro man)
T he f i g u r e s a nd t a b l e s mu st be nu mbered cha pter wi se for e.g.:

Fi g.2 .1 Bl o ck d ia gra m o f a s er ia l bi na r y a dd e r, T a b l e 3 .1 Pri m it i v e
36
C O VE R T I T L E P A G E & I N N E R TI T L E P A GE F O R M A T)
Evaluation of Mutual Fund Performance

A Case Study of Equity Funds of UTI
by
. .
IV Se mest er MB A
Re g. No ..
Guide
Project Report submitted to the University of Mysore in partial fulfillment of the

requirements of IV Semester MBA degree examinations 20XX.
Dr.T.THIMMAIAH POST GRADUATION CENTRE

GOLDEN VALLEY EDUCATION TRUST,
Oorgaum Kolar Gold Fields 563 120
Phone: 08153 -265413, Fax: 08153 -262309
Web: www.gvet.edu.in

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COURSE CURR ICULUM & REGULATIONS G OVERNING

COURSE CURR ICULUM & REGULATIONS G OVERNING

MASTER OF B USINESS ADM INISTR ATION ( MB A) DEGREE COURSE

*L=Lecture 1 hour o f lecture per wee k for 15 weeks = 1 credit

G r o u p D y n a m i c s : g r oup b eha vior, tea m development, group

M o t i v a t i o n : theories a nd mo dels of moti vation, Leadership, theories

M a n a g e m e n t o f C h a n g e : re si sta nc e t o cha n ge, cha n ge models, cha nge

M a n a g e r i al P l a n n i n g : pla nni ng process, ty pes of

D e c i s i o n M a k i n g : ma na ge ria l de ci si o n -ma k i ng p r ocess and models,

O r g a n i z a t i o n s : or ga ni za ti o na l t h eo ri es a nd design, va riou s forms of

M a n a g e r i a l C o n t r o l : r ela ti o n ship be t we e n pla nning and controlli mi ta t io n s o f co n tr ol , t y p es o f c o nt ro l systems a nd techniqu es

B u s i n e s s a s a s o c i a l s y s t e m : in t er nal and external environment,

E c o n o m i c S t r u c t u r e o f I n d i a : ec on omi c pla nni ng i n India, transition

M o n e t a r y a n d F i s c a l S y s t e m o f I n d i a : ove rvi ew of Indias monetary

I n t e r n a t i o n a l B u s i n e ss E nv iro n me nt: India as a player in the

E x c e l a p p l i c a t i o n s : pre parat i on an d Anal ysis of I nco me Statement,

I n t r o d u c t i o n : na tur e o f ma na ge rial c o m mu ni ca ti on, the c o mmu ni ca t i on

W r i t i n g S k i l l s : e x er c i ses i n d ra ft in g l e tt er s, memo s, e -ma il, pr o p o sals,

O r a l C o m m u n i c a t i o n : exerci ses in speak ing, di scu ssing, listening and

T h e o r y o f c o n s u m e r b e h a v i o r : co n su mer pr e fer en ce s, in di fference

M a r k e t A n a l y s i s : ma rk et for m s, p er fe ct c o m p et ition, monopoly,

Sta ti st i ca l De ci si on T he ory: hyp ot he si s te sti ng for means and

Sa mpli n g: sa mpli ng te ch ni qu es, ra n d o m sa mp li n g, ra ndom nu mbers

Man agerial Econ omics - Do m inick S al wato re .

Introductio n to M arke ting Manageme nt:

C o n s u m e r B e h a v i o r : c o n su m er & bu yer beha vior process, models of

M ar ke t S eg me nt at io n a n d T ar g e t i ng : concept of segmentation and

Correla tion and regression: multiple correlation ba sic probability

C a p i t a l B u d g e t i n g : e st i ma t ing ca sh flo ws i ni tial, intermediate and

C o s t o f C a p i t a l : cost of debt, pr eferr ed st ock , equity, computing

T r a i n i n g a n d D e v e l o p m e n t : i ndu c ti on a nd Ori e n tati o n, methods of

P e r f o r m a n c e M a n a g e m e n t : KRA a nd KP As, T ra di tional vs Modern

5. C o m p e n s a t i o n P l a n n i n g : wa ges a nd sa la r y, Adm i ni stra t ion perk s,

P r i n c i p l e s o f r e s e a r c h d e s i g n : t ypes of ba sic research met ho ds a nd

3 . A n a l y s i s a n d p r e s e n t a t i o n o f D a t a : u se o f sta ti s ti ca l te c h ni qu es, style

O p e r a t i o n s M a n a g e m e n t : p ro du ct strat e gi es Pr odu ct life cycle

P l a nt L o c a t i o n a n d T y p e s o f P l a n t L a y o u t : product planning and

3. J o b D e s i g n i n g : work stu d y a nd t i m e stu d y S ta ti stical quality control

O ut l i ne s : Industries Development and Regulation Act

O u t l i n e s : company La w, pr ov i si ons of I ndia n Co mpa nies

O u t l i n e s : i nt ell ectua l pr o pert y ri g ht s, Pa ten ts a nd Tra de ma rk s Act,

4. O u t l i n e s : securit y Ma rket La ws, Securi t y and E xcha nge Boa rd of India

1. I n f o r m a t i o n S y s t e ms : data vs Informati on, Strategic r ole of informa ti on

B u s i n e s s P l a n n i n g : f ro m i d ea g e n era ti o n t o pr e pa ra ti o n of deta iled

V e n t u r e C a p i t a l : va lui ng a nd fi nancing a venture, sta ges of venture

R u r a l & s o c i a l e n t r e p r e n e u r s h i p : p ot e nt ia l for e ntr e p reneurship in

P r o j e c t M a n a g e m e n t : co nce pt s & key terms, evolution of integrated

P r o j e c t S c o p e M a n a g e m e n t : d e fi ni n g p r oject scope, crea ting work

P r o j e c t S c h e d u l i n g : n e t w ork m o d el s, PERT & C PM u sing so ft wares,

P r o j e c t T e a m M a n a g e me n t : bu il di ng hi gh-performa nce project t ea ms,

C o n s u m e r B e h a v i o r : i n t r o du c t i o n , Fa ct o r s in flu en ci ng con su mer

5 . M a r k e t R e s e a r c h : mark eti ng a nd market research, Qualita ti ve research,

R e t a i l i n g a n d W h o l e s a l i n g : n o n - s t o r e r e ta i li n g, E -ta ili n g, Direct

L o g i s t i c s S t r a t e g y : l og i st i c s i n f o r ma t i o n s y st em, Orga ni zi ng for

P r o m o t i o n M i x : ele me nt s of ma rk et ing pr o m oti on mix, Ad vertising,

2. Ad v e r t i s i n g : types of a dvertisement, adverti se ability and advertising

A d v e r t i s i n g C a m p a i g n P l a n n i n g : setting a dvertising goals a nd

A d v e r t i s i n g M e d i a : t y p e s of media, media planning and schedu ling,

2 . M a n a g i n g t h e S a l e s F o r c e : effect i ve Recruiting, Selecting and Trai ni ng

1. Sal e s M a n a g e m e n t : obj ect i ves of sal es ma na gement, Per so nal selling

5 . A d v e r t i s i n g A g e n c i e s : p ro f i l e o f ma j or a d v ertising agencies in India