Uber National

Mainstreet surveyed a random sample of 7,323 Canadians by Smart IVR on August 12-13,
2015 across 6 cities: Edmonton, London, Montral, Ottawa, Qubec City and Toronto. A
mixture of landlines and cell phones were surveyed. Margins of error: Edmonton: +/-2.89%;
London +/-3.7%; Montral +/-2.73%; Ottawa +/- 2.65%; QuVbec City +/-2.73%; Toronto:
+/-2.52% 19 times out of 20. Results were weighed by language (where applicable),
age and gender based on the 2011 Canadian Census.
A2
"Exclusive Mainstreet/Postmedia polls are protected by copyright.
The information and/or data may only be rebroadcast or republished
with full and proper credit and attribution to Mainstreet/Postmedia.
SUPPORT FOR UBER FLUID ACROSS CANADA

August 21, 2015 (Toronto, ON) A new Mainstreet/Postmedia poll finds Canadians divided over the ride-sharing
service Uber; with those in larger citieswhere Uber is more establishedmore likely to be supportive of it.
Canadians were surveyed across six cities: Edmonton, London, Montral, Qubec City, Ottawa and Toronto. The
maximum margin of error for the polls is +/-3.7%, 19/20. Collectively the six polls have 7,323 respondents; they
are the largest independent poll of Uber worldwide.
People are still making up their minds about Uber. While its not universally loved, Uber finds support among a
critical mass of people in larger cities, especially with those who are younger said Quito Maggi, president of
Mainstreet Research. Our findings show that most Canadians are paying close attention to the situation with
Uber and taxis, with those most aware of the situation more likely to favour Uber. However, people are still
unconvinced of Ubers merits in the places where Uber has more recently expanded.
Mainstreet found levels of support for Uber highest among younger people, namely those 18-34 and 35-49. This
accounted for much of Ubers backing in Toronto and Montral. Uber is most popular with a younger, more
technologically conscious demographic, almost all of whom have smartphones explained Maggi. The
generational gap in support for Uber reflects the fact that young people are, quite simply, much more familiar
with it. Those who were following the story surrounding Uber and taxis were also more likely to be supportive.
TORONTO
Torontonians are among the most favourable to the ride sharing service, with 45% of respondents in support of
continuing operations while 37% want it banned. Seven in 10 respondents in the city are following the issue
surrounding Uber and taxis, which began when UberX launched last fall. While Mayor John Tory has publicly
backed Uber, city council is divided on the issue and some drivers have been ticketed for by-law infractions. A
similar number of people consider Uber to be safe as support it (48%), while 85% say the same of taxis.
Torontonians largely favour change in the taxi industry, with 44% wanting to abolish the current system, albeit
most with compensation for current drivers. Respondents were strongly in favour of Uber playing by existing
rules, with 63% saying Uber should have the same regulations as taxis. Most want a compromise between Uber
and taxis to get there, with 38% favouring such a solution.
MONTRAL
Montral is even slightly more enthusiastic about Uber than Toronto, with 46% of respondents in favour and 38%
opposed. Uber has been a source of much friction in the city, where it launched last fall; Mayor Denis Coderre
and much of city council are opposed to it. Earlier this summer, police impounded Uber cars and confrontations
between taxi and Uber drivers turned violent. With Qubec Premier Phillipe Couillard now indicating hes open
to regulating Uber, taxi drivers are growing increasingly agitated. Seven in ten respondents have been following
the conflict. Ubers strong levels of support are reflected in the 47% of respondents who consider it safe; 86%
consider taxis safe. Nearly half of Montralers want to shake up the taxi industry, with 48% favouring its abolition
(35% with compensation for current drivers and 13% without.) Montralers still want Uber to play by existing
rules, however, with 63% believing Uber should be held to the same standards as taxis and 36% favouring a
compromise between the two rivals as the way to get there.
OTTAWA
Ottawans were less enthusiastic about Uber than those in the bigger cities, with 36% supporting the
continuation of Ubers service and 40% supporting banning Uber. Ottawa was more aware of the Uber-taxi
conflict than any other city in Canada, with 72% of respondents following the situation very or somewhat closely.
Uber came to Ottawa late last year, and has been opposed by Mayor Jim Watson and the citys taxi industry, with
some drivers ticketed by by-law officers as well. While an overwhelming 88% of respondents felt that taxis were
safe, the 50% who said the same of Uber was the highest number in Canada. Half of Ottawans favour abolishing
the current system (most with compensation for current drivers); 34% believe that a compromise should be
reached between Uber and the taxi industry and 58% think Uber should follow the same rules.
A3
"Exclusive Mainstreet/Postmedia polls are protected by copyright.
The information and/or data may only be rebroadcast or republished
with full and proper credit and attribution to Mainstreet/Postmedia.
EDMONTON
Edmontonians feel similarly to Ottawans when it comes to Uber, 36% of them are in support of the service and
41% in favour of a ban; six in 10 are following the issue. Uber launched in Edmonton last December and has met
with opposition from the taxi industry and a mixed reaction from City Hall. There was a brief, unsuccessful
attempt to issue tickets to drivers, but only three were actually ticketed. Taxis remain popular, with 84% of
respondents feeling that they are safe, compared to only 43% for Uber. People are split on what to do in the
future, with 27% in favour of maintaining the system and the same amount wanting to abolish it with
compensation for current drivers. There was less division on whether Uber should follow the same rules as taxis
with 66% agreeing; 38% want a comprise to be reached to get there.
QUBEC CITY
Residents of Qubec City were cool to Ubers presence, with 43% backing a ban and 32% wanting the service to
continue. Six in 10 Qubeckers were aware of the issues surrounding Uber, which launched in the city earlier this
year. Since then, it has encountered issues similar to other cities, including municipal opposition, by-law ticketing
and taxi industry anger. Qubec Premier Phillipe Couillards recent indication that hes open to legalizing Uber
has given the service new hope. While 43% said that they consider Uber to be safe, 86% felt that taxis were the
same. Despite their opposition to Uber, 43% of Qubeckers favour abolishing the current system. Furthermore,
60% want a compromise between Uber and the taxi industry and 35% want both to follow the same rules.
LONDON
Londoners were most hostile to Uber, with nearly half wanting it banned and only 23% supporting the ride
sharing services continued operations. Uber launched in London last month, which explains why only 37% of
respondents have been following the Uber-taxi issue. City council has been relatively friendly, but the lack of
students at Western likely explains the low awareness and support for Uber, even among young people.
Londoners took a dim view of Ubers safety record; only 29% called it safe, compared to 85% for taxis. The
situation does have a silver lining for Uber: 57% of Londoners favour abolishing the current system, most without
compensation for taxi drivers. They want Uber and the taxi industry to follow the same rules (64%), and think
the two rivals to compromise in order to get there (34%.)
Canadians are still getting used to Uber, added Maggi. We see that in larger cities where the ride sharing
service is more accepted, people are much more likely to support it. Ubers challenge is to raise awareness and
get more people using the service, which will build support, while avoiding trouble with regulation and the taxi
industry. The window for the Taxi industry to impact public opinion is narrowing but they have a key advantage
when it comes to safety. The challenge for Taxis will be to offer comparable smartphone applications in order to
compete and to convince City Halls across Canada to take action against Uber in the face of rising public
support.
About Mainstreet Research
Mainstreet is a national public research firm. With 20 years of political experience at all three levels of
government, President and CEO Quito Maggi is a respected commentator on Canadian public affairs.
Differentiated by its large sample sizes, Mainstreet has provided accurate snapshots of public opinion, having
predicted a majority NDP government in Alberta (2015), a majority Liberal government in British Columbia, and
a majority Liberal government in Ontario. Most recently, Mainstreet was the most accurate pollster of
Novembers Toronto mayoral election.
-30Available for Interview from Toronto: Quito Maggi, quito@mainstreetresearch.ca
For more information: David Valentin, (613) 698-5524 - david@mainstreetresearch.ca
OVERVIEW
EDMONTON
LONDON
MONTRAL
OTTAWA
QUBEC CITY
TORONTO
SCRIPT
A5 - A11
A12 - A19
A20 - A27
A28 - A35
A36 -A43
A44 - A51
A52 - A59
A60 - A61
A5
LEANING AND DECIDED
40
35
30
25
20
15
10
5
0
QC
Very Closely
MTL
Somewhat Closely
VERY CLOSELY
SOMEWHAT CLOSELY
NOT TOO CLOSELY
NOT AT ALL CLOSELY
NOT AWARE OF THE STORY
SAMPLE
OTT
TO
Not Too Closely

QC
26%
34%
24%
12%
4%
1291
MTL
32%
38%
18%
5%
7%
1292
EDM
LDN
Not At All Closely

OTT
31%
41%
18%
9%
2%
1371
TO
32%
38%
19%
5%
7%
1514
EDM
23%
28%
26%
13%
10%
1152
Not Aware
LDN
13%
24%
31%
23%
11%
703
A6
45
40
35
30
25
20
15
10
5
0
QC
MTL
Continue
THE PRACTICE SHOULD CONTINUE

THE PRACTICE SHOULD BE BANNED
DONT KNOW
SAMPLE
OTT
TO
Banned
QC
32%
43%
26%
1291
EDM
LDN
Dont Know
MTL
46%
38%
16%
1292
OTT
36%
40%
24%
1371
TO
45%
37%
18%
1514
EDM
36%
41%
23%
1152
LDN
23%
47%
31%
703
A7
LEANING AND DECIDED
30
25
20
15
10
0
QC
Very Safe
MTL
Somewhat Safe
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
OTT
TO
Somewhat Unsafe
QC
17%
26%
24%
10%
23%
1291
MTL
16%
31%
21%
13%
19%
1291
EDM
Very Unsafe
OTT
19%
31%
24%
5%
20%
1371
TO
16%
32%
19%
12%
20%
1514
LDN
Dont Know
EDM
12%
25%
26%
16%
21%
1152
LDN
9%
20%
30%
15%
26%
703
A8
LEANING AND DECIDED
60
50
40
30
20
10
0
QC
Very Safe
MTL
Somewhat Safe
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
OTT
TO
Somewhat Unsafe
QC
19%
67%
7%
2%
4%
1291
MTL
32%
54%
9%
2%
3%
1292
EDM
Very Unsafe
OTT
19%
69%
9%
1%
2%
1371
TO
34%
51%
11%
1%
4%
1514
LDN
Dont Know
EDM
31%
53%
9%
3%
5%
1152
LDN
25%
60%
9%
1%
6%
703
A9
35
30
25
20
15
10
5
0
QC
Maintain
MTL
Abolish & Compensate
MAINTAIN CURRENT SYSTEM

ABOLISH & COMPENSATE
ABOLISH WITHOUT COMPENSATION
NOT SURE
SAMPLE
OTT
TO
EDM
Abolish Without Compensation

QC
18%
31%
12%
39%
1291
MTL
22%
35%
13%
31%
1292
OTT
13%
34%
16%
36%
1371
TO
24%
30%
14%
33%
1514
LDN
Not Sure
EDM
27%
27%
10%
37%
1152
LDN
29%
21%
36%
14%
703
A10
65
60
55
50
45
40
35
30
25
20
15
10
5
0
QC
MTL
OTT
Yes
YES
NO
NOT SURE
SAMPLE
No
TO
EDM
LDN
Not Sure
QC
60%
17%
23%
1291
MTL
63%
18%
20%
1292
OTT
58%
19%
23%
1371
TO
63%
14%
23%
1514
EDM
66%
13%
21%
1152
LDN
64%
12%
23%
703
A11
35
30
25
20
15
10
5
0
QC
MTL
Compromise*
FAIR COMPROMISE
TAXI DRIVERS SHOULD COMPETE
PUNISH UBER
NOT SURE
SAMPLE
OTT
TO
Punish Uber*
QC
35%
29%
21%
15%
1291
EDM
Compete*
MTL
36%
25%
23%
15%
1292
OTT
34%
33%
20%
12%
1371
LDN
Not Sure*
TO
38%
21%
24%
17%
1514
EDM
38%
20%
23%
19%
1152
LDN
34%
21%
23%
21%
703
A13
LEANING AND DECIDED
10%
23%
13%
26%
Very Closely
28%
Somewhat Closely
VERY CLOSELY
SOMEWHAT CLOSELY
NOT TOO CLOSELY
NOT AT ALL CLOSELY
NOT AWARE
SAMPLE
Not Too Closely
18-34
36%
18%
24%
10%
13%
102
Not At All Closely
35-49
22%
34%
27%
13%
4%
166
50-64
12%
37%
25%
17%
10%
407
Not Aware
65+ Male Female

8% 25%
20%
28% 29%
27%
29% 24%
27%
20% 12%
15%
15% 10%
11%
477 489
663
A14
23%
36%
41%
Continue
CONTINUE: 36%
DONT KNOW
SAMPLE
DONT KNOW
Banned
BANNED: 41%
18-34
50%
37%
13%
102
Dont Know
DONT KNOW: 23%

35-49
39%
35%
27%
166
50-64
22%
51%
27%
407
Following Closely
52%
29%
19%
65+ Male Female

19% 36%
37%
47% 41%
41%
34% 23%
22%
477 489
663
Not Following Closely
14%
59%
28%
A15
LEANING AND DECIDED
12%
21%
25%
16%
26%
Very Safe
Somewhat Safe
SAFE: 43%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 34%
18-34
16%
24%
26%
21%
14%
102
Very Unsafe
Dont Know
NOT SURE: 23%

35-49
15%
31%
19%
17%
20%
166
50-64
5%
26%
33%
12%
24%
407
Following Closely
21%
33%
21%
14%
11%
65+
10%
19%
24%
9%
38%
477
Male Female
12%
12%
27%
23%
23%
28%
17%
15%
21%
21%
489
663

4%
19%
33%
18%
27%
A16
LEANING AND DECIDED
3%
5%
9%
31%
53%
Very Safe
Somewhat Safe
SAFE: 84%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 12%
Very Unsafe
Dont Know
NOT SURE: 5%
18-34 35-49 50-64 65+ Male Female

37%
32%
23%
23% 31%
30%
44%
51%
65%
60% 54%
52%
13%
8%
7%
5%
8%
10%
4%
3%
1%
2%
3%
2%
2%
5%
5%
10%
4%
5%
102
166
407
477 489
663
Following Closely Not Following Closely
43%
19%
42%
67%
10%
7%
3%
1%
2%
6%
A17
27%
37%
27%
10%
Maintain

NOT SURE
SAMPLE
NOT SURE

18-34
25%
27%
11%
36%
102
35-49
24%
31%
12%
33%
166
50-64
31%
25%
8%
37%
407
Following Closely
29%
34%
13%
24%
Not Sure
65+ Male Female

28% 27%
27%
22% 32%
22%
6%
12%
7%
45% 29% 44%
477 489
663
24%
22%
8%
46%
A18
21%
13%
66%
Yes
YES: 66%
YES
NO
NOT SURE
SAMPLE
YES
NO
NOT SURE
No
Not Sure
NO: 13%
NOT SURE: 21%
18-34 35-49 50-64 65+ Male Female

73%
56%
68%
63% 66% 66%
9%
22%
11%
13% 13%
13%
19%
23%
21%
24% 21%
21%
102
166
407
477 489
663
64%
65%
19%
8%
17%
27%
A19
19%
38%
23%
20%
Compromise*
FAIR COMPROMISE
PUNISH UBER
NOT SURE
SAMPLE
FAIR COMPROMISE
PUNISH UBER
NOT SURE
Punish Uber*
Compete*
18-34
43%
18%
22%
17%
102
35-49
33%
30%
22%
15%
166
Not Sure*
50-64
41%
15%
26%
18%
407
Following Closely
37%
30%
26%
7%
65+
31%
15%
22%
32%
477
Male Female
35%
41%
21%
19%
27%
19%
17%
21%
489
663

42%
11%
24%
24%
A21
LEANING AND DECIDED
11%
13%
23%
24%
31%
Very Closely
Somewhat Closely
VERY CLOSELY
SOMEWHAT CLOSELY
NOT TOO CLOSELY
NOT AT ALL CLOSELY
NOT AWARE
SAMPLE
Not Too Closely
18-34
20%
17%
32%
24%
7%
41
Not At All Closely
35-49
17%
25%
33%
19%
6%
97
50-64
6%
30%
27%
24%
14%
241
65+
4%
22%
32%
24%
17%
324
Not Aware
Male Female
14%
11%
26%
21%
28%
34%
20%
26%
11%
10%
296
407
A22
23%
31%
47%
Continue
CONTINUE: 23%
DONT KNOW
SAMPLE
DONT KNOW
Banned
BANNED: 47%
18-34
24%
56%
20%
41
Dont Know
DONT KNOW: 31%

35-49
33%
32%
36%
97
50-64
18%
49%
33%
241
Following Closely
40%
31%
28%
65+ Male Female

13% 24%
21%
50% 45% 49%
37% 31%
30%
324 296
407
13%
56%
32%
A23
LEANING AND DECIDED

9%
26%
20%
15%
30%
Very Safe
Somewhat Safe
SAFE: 29%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 45%
18-34
10%
20%
36%
17%
17%
41
Very Unsafe
Dont Know
NOT SURE: 26%

35-49
15%
22%
18%
22%
23%
97
50-64
1%
23%
41%
10%
25%
241
Following Closely
18%
24%
39%
9%
10%
65+ Male Female

8%
9%
9%
14% 26%
14%
25% 28%
33%
9%
14%
16%
44% 24%
28%
324 296
407
4%
19%
29%
16%
33%
A24
LEANING AND DECIDED

6%
1%
9%
25%
60%
Very Safe
Somewhat Safe
SAFE: 85%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 10%
Very Unsafe
Dont Know
NOT SURE: 6%
18-34 35-49 50-64 65+ Male Female

27%
25%
20%
27% 27%
21%
61%
55%
68%
55% 60%
61%
10%
11%
8%
5%
7%
10%
0%
3%
0%
2%
1%
1%
2%
6%
4%
12%
5%
6%
41
97
241
324 296
407
31%
19%
56%
65%
9%
10%
0%
0%
3%
6%
A25
14%
29%
36%
21%
Maintain

NOT SURE
SAMPLE
NOT SURE

18-34
24%
15%
24%
37%
41
35-49
26%
26%
43%
6%
97
50-64
36%
24%
36%
5%
241
Following Closely
28%
32%
29%
12%
Not Sure
65+ Male Female

31% 26%
32%
20% 25%
17%
44% 36%
35%
5%
13%
16%
324 296
407
27%
17%
38%
19%
A26
23%
12%
64%
Yes
YES: 64%
YES
NO
NOT SURE
SAMPLE
YES
NO
NOT SURE
No
Not Sure
NO: 12%
NOT SURE: 23%
18-34 35-49 50-64 65+ Male Female

54%
69%
70%
67% 65% 64%
12%
19%
8%
8%
13%
11%
34%
12%
23%
25% 22%
25%
41
97
241
324 296
407
63%
65%
23%
7%
14%
29%
A27
21%
34%
23%
21%
Compromise*
FAIR COMPROMISE
PUNISH UBER
NOT SURE
SAMPLE
FAIR COMPROMISE
PUNISH UBER
NOT SURE
Punish Uber*
Compete*
18-34
24%
32%
24%
19%
41
35-49
39%
24%
22%
15%
97
Not Sure*
50-64
45%
12%
24%
19%
241
Following Closely
30%
40%
23%
7%
65+
28%
13%
23%
36%
324
Male Female
33%
36%
24%
19%
25%
22%
19%
24%
296
407

40%
12%
26%
23%
A29
LEANING AND DECIDED
7%
5%
32%
18%
38%
Very Closely
Somewhat Closely
VERY CLOSELY
SOMEWHAT CLOSELY
NOT TOO CLOSELY
NOT AT ALL CLOSELY
NOT AWARE
SAMPLE
Not Too Closely
18-34
47%
18%
17%
4%
14%
122
Not At All Closely
35-49
25%
54%
16%
3%
2%
173
50-64
26%
44%
21%
5%
4%
518
Not Aware
65+ Male Female

23% 36%
28%
44% 37%
39%
20% 16%
20%
9%
5%
5%
5%
6%
8%
479 572
720
A30
16%
46%
38%
Continue
CONTINUE: 46%
DONT KNOW
SAMPLE
DONT KNOW
Banned
BANNED: 38%
18-34
63%
28%
8%
122
Dont Know
DONT KNOW: 16%

35-49
46%
34%
20%
173
50-64
34%
47%
19%
518
Following Closely
53%
33%
14%
65+
31%
47%
22%
479
Male Female
47%
45%
38%
37%
15%
18%
572
720

16%
59%
24%
A31
LEANING AND DECIDED
16%
19%
13%
31%
21%
Very Safe
Somewhat Safe
SAFE: 47%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 34%
18-34
19%
28%
19%
21%
13%
122
Very Unsafe
Dont Know
NOT SURE: 19%

35-49
18%
34%
23%
9%
16%
173
50-64
12%
31%
24%
11%
23%
518
Following Closely
21%
37%
15%
14%
12%
65+ Male Female

15% 18%
15%
30% 30%
31%
21% 18%
25%
6%
15%
11%
27% 19%
18%
479 572
720
5%
18%
39%
11%
27%
A32
LEANING AND DECIDED
2% 3%
9%
32%
54%
Very Safe
Somewhat Safe
SAFE: 86%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 11%
Very Unsafe
Dont Know
NOT SURE: 3%
18-34 35-49 50-64 65+ Male Female

42%
34%
24%
20% 31%
33%
43%
54%
61%
65% 54%
54%
12%
7%
8%
9%
9%
9%
3%
1%
3%
1%
3%
1%
1%
3%
4%
5%
3%
3%
122
173
518
479 572
720
39%
18%
47%
74%
10%
3%
2%
0%
2%
6%
A33
22%
31%
13%
Maintain

NOT SURE
SAMPLE
NOT SURE
35%

18-34
25%
33%
9%
33%
122
35-49
21%
43%
15%
20%
173
50-64
19%
29%
18%
35%
518
Following Closely
24%
38%
15%
24%
65+
18%
32%
13%
37%
479
Not Sure
Male Female
22%
21%
39%
29%
17%
10%
22% 40%
572
720

18%
30%
10%
42%
A34
20%
18%
63%
Yes
YES: 63%
YES
NO
NOT SURE
SAMPLE
YES
NO
NOT SURE
No
Not Sure
NO: 18%
NOT SURE: 20%
18-34 35-49 50-64 65+ Male Female

75%
46%
66%
62% 64%
62%
10%
29%
14%
19% 17%
18%
15%
25%
20%
19% 19%
20%
122
173
518
479 572
720
63%
58%
20%
14%
17%
28%
A35
15%
36%
23%
25%
Compromise*
FAIR COMPROMISE
PUNISH UBER
NOT SURE
SAMPLE
FAIR COMPROMISE
PUNISH UBER
NOT SURE
Punish Uber*
Compete*
18-34
42%
20%
24%
15%
122
35-49
28%
39%
21%
12%
173
Not Sure*
50-64
37%
22%
28%
13%
518
Following Closely
35%
32%
26%
7%
65+ Male Female

38% 33% 40%
19% 27%
23%
20% 28%
18%
23% 12%
19%
479 572
720
41%
12%
20%
27%
A37
LEANING AND DECIDED
9%
2%
31%
18%
41%
Very Closely
Somewhat Closely
VERY CLOSELY
SOMEWHAT CLOSELY
NOT TOO CLOSELY
NOT AT ALL CLOSELY
NOT AWARE
SAMPLE
Not Too Closely
18-34
31%
31%
19%
19%
0%
96
Not At All Closely
35-49
32%
45%
16%
3%
5%
144
50-64
31%
44%
19%
3%
3%
609
Not Aware
65+ Male Female

27% 36%
25%
46% 42%
39%
17% 13%
23%
8%
7%
11%
2%
3%
2%
522 577
794
A38
24%
36%
40%
Continue
CONTINUE: 36%
DONT KNOW
SAMPLE
DONT KNOW
Banned
BANNED: 40%
18-34
38%
38%
25%
96
Dont Know
DONT KNOW: 24%

35-49
37%
38%
25%
144
50-64
36%
40%
25%
609
Following Closely
46%
33%
21%
65+ Male Female

33% 38%
34%
47% 43%
37%
20% 19%
29%
522 577
794
10%
56%
34%
A39
LEANING AND DECIDED
19%
20%
5%
31%
24%
Very Safe
Somewhat Safe
SAFE: 50%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 29%
18-34
19%
31%
31%
6%
12%
96
Very Unsafe
Dont Know
NOT SURE: 20%

35-49
26%
25%
22%
6%
22%
144
50-64
14%
37%
24%
4%
21%
609
Following Closely
26%
35%
19%
7%
14%
65+
17%
35%
16%
4%
29%
522
Male Female
25%
13%
30%
33%
21%
27%
6%
5%
18%
22%
577
794

4%
24%
37%
1%
35%
A40
LEANING AND DECIDED
1% 2%
9%
19%
69%
Very Safe
Somewhat Safe
SAFE: 88%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 10%
Very Unsafe
Dont Know
NOT SURE: 2%
18-34 35-49 50-64 65+ Male Female

19%
20%
20%
19% 20%
18%
75%
68%
66%
64% 69% 68%
6%
11%
9%
12%
9%
10%
0%
0%
3%
1%
1%
1%
0%
2%
3%
5%
1%
3%
96
144
609
522 577
794
19%
21%
68%
73%
11%
3%
1%
0%
1%
3%
A41
13%
36%
34%
16%
Maintain

NOT SURE
SAMPLE
NOT SURE

18-34
13%
19%
19%
50%
96
35-49
11%
48%
12%
29%
144
50-64
15%
34%
21%
30%
609
Following Closely
13%
38%
19%
30%
Not Sure
65+ Male Female

17%
11%
17%
41% 37%
32%
12% 24%
8%
30% 29%
43%
522 577
794
15%
23%
9%
53%
A42
23%
58%
19%
Yes
YES: 64%
YES
NO
NOT SURE
SAMPLE
YES
NO
NOT SURE
No
Not Sure
NO: 12%
NOT SURE: 23%
18-34 35-49 50-64 65+ Male Female

44%
65%
62%
67% 62%
54%
19%
26%
15%
14% 18%
20%
38%
9%
23%
18% 19%
26%
96
144
609
522 577
794
60%
53%
21%
14%
18%
33%
A43
12%
34%
20%
33%
Compromise*
FAIR COMPROMISE
PUNISH UBER
NOT SURE
SAMPLE
FAIR COMPROMISE
PUNISH UBER
NOT SURE
Punish Uber*
Compete*
18-34
25%
44%
25%
6%
96
35-49
34%
38%
11%
17%
144
Not Sure*
50-64
40%
27%
23%
10%
609
Following Closely
33%
41%
19%
7%
65+ Male Female

44% 34%
35%
16% 35%
31%
21% 22%
18%
19% 10%
16%
522 577
794
39%
15%
23%
23%
A45
LEANING AND DECIDED
4%
12%
26%
24%
34%
Very Closely
Somewhat Closely
VERY CLOSELY
SOMEWHAT CLOSELY
NOT TOO CLOSELY
NOT AT ALL CLOSELY
NOT AWARE
SAMPLE
Not Too Closely
18-34
35%
21%
27%
16%
1%
78
Not At All Closely
35-49
21%
38%
27%
8%
6%
153
50-64
25%
40%
20%
10%
5%
528
65+
21%
38%
22%
15%
5%
532
Not Aware
Male Female
28%
23%
37%
30%
21%
29%
9%
15%
5%
4%
548
743
A46
26%
32%
43%
Continue
CONTINUE: 32%
DONT KNOW
SAMPLE
DONT KNOW
Banned
BANNED: 43%
18-34
36%
43%
22%
78
Dont Know
DONT KNOW: 26%

35-49
34%
37%
29%
153
50-64
29%
45%
26%
528
Following Closely
46%
35%
19%
65+ Male Female

25% 34%
29%
49% 44% 42%
26% 22%
30%
532 548
743
10%
54%
36%
A47
LEANING AND DECIDED
17%
23%
10%
26%
24%
Very Safe
Somewhat Safe
SAFE: 43%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 34%
18-34
20%
24%
26%
12%
18%
78
Very Unsafe
Dont Know
NOT SURE: 23%

35-49
19%
24%
22%
12%
23%
153
50-64
11%
33%
29%
6%
21%
528
Following Closely
26%
31%
21%
8%
14%
65+ Male Female

14% 19%
14%
28% 28%
24%
19% 22%
26%
6%
8%
11%
34% 22%
25%
532 548
743
4%
20%
29%
10%
37%
A48
LEANING AND DECIDED
2%
4%
7%
19%
67%
Very Safe
Somewhat Safe
SAFE: 86%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 9%
Very Unsafe
Dont Know
NOT SURE: 4%
18-34 35-49 50-64 65+ Male Female

19%
18%
20%
22% 20%
19%
72%
66%
67%
61% 70% 63%
1%
11%
9%
9%
5%
10%
4%
1%
3%
1%
2%
2%
4%
4%
2%
7%
3%
6%
78
153
528
532 548
743
21%
17%
67%
69%
7%
7%
3%
0%
3%
6%
A49
18%
39%
31%
12%
Maintain

NOT SURE
SAMPLE
NOT SURE

18-34
14%
21%
16%
49%
78
35-49
16%
40%
9%
35%
153
50-64
21%
29%
16%
33%
528
Following Closely
18%
38%
16%
28%
Not Sure
65+ Male Female

22% 15%
21%
34% 35%
27%
9%
17%
7%
35% 33%
45%
532 548
743
17%
21%
7%
55%
A50
23%
60%
17%
Yes
YES: 60%
YES
NO
NOT SURE
SAMPLE
YES
NO
NOT SURE
No
Not Sure
NO: 17%
NOT SURE: 23%
18-34 35-49 50-64 65+ Male Female

39%
68%
65%
70% 65%
53%
21%
20%
12%
13% 15%
21%
40%
12%
22%
17% 20%
26%
78
153
528
532 548
743
61%
56%
22%
11%
17%
32%
A51
15%
35%
21%
29%
Compromise*
FAIR COMPROMISE
PUNISH UBER
NOT SURE
SAMPLE
FAIR COMPROMISE
PUNISH UBER
NOT SURE
Punish Uber*
Compete*
18-34
27%
42%
22%
9%
78
35-49
35%
31%
18%
17%
153
Not Sure*
50-64
41%
21%
27%
11%
528
Following Closely
31%
41%
21%
7%
65+ Male Female

40% 34%
35%
15% 31%
26%
21% 23%
19%
24% 11%
20%
532 548
743
43%
11%
23%
23%
A53
LEANING AND DECIDED
7%
5%
32%
19%
38%
Very Closely
Somewhat Closely
VERY CLOSELY
SOMEWHAT CLOSELY
NOT TOO CLOSELY
NOT AT ALL CLOSELY
NOT AWARE
SAMPLE
Not Too Closely
18-34
53%
22%
13%
0%
12%
224
Not At All Closely
35-49
29%
47%
18%
5%
2%
258
50-64
22%
44%
21%
7%
6%
495
Not Aware
65+ Male Female

19% 33%
30%
40% 38%
39%
27% 19%
19%
8%
4%
5%
6%
6%
7%
537 658
856
A54
18%
45%
37%
Continue
CONTINUE: 45%
DONT KNOW
SAMPLE
DONT KNOW
Banned
BANNED: 37%
18-34
73%
15%
12%
224
Dont Know
DONT KNOW: 18%

35-49
43%
41%
16%
258
50-64
37%
45%
17%
495
Following Closely
51%
34%
15%
65+ Male Female

22% 46% 45%
48% 36%
37%
30% 18%
18%
537 856
658
23%
53%
24%
A55
LEANING AND DECIDED
16%
20%
12%
32%
19%
Very Safe
Somewhat Safe
SAFE: 48%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 31%
18-34
25%
31%
13%
19%
13%
224
Very Unsafe
Dont Know
NOT SURE: 20%

35-49
14%
40%
23%
10%
14%
258
50-64
16%
30%
19%
11%
24%
495
Following Closely
21%
37%
15%
12%
15%
65+
8%
28%
23%
8%
32%
537
Male Female
17%
15%
32%
33%
19%
19%
11%
14%
21%
19%
658
856

6%
23%
28%
16%
27%
A56
LEANING AND DECIDED
1% 4%
11%
34%
51%
Very Safe
Somewhat Safe
SAFE: 85%
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
SAMPLE
VERY SAFE
SOMEWHAT SAFE
SOMEWHAT UNSAFE
VERY UNSAFE
DONT KNOW
Somewhat Unsafe
UNSAFE: 12%
Very Unsafe
Dont Know
NOT SURE: 4%
18-34 35-49 50-64 65+ Male Female

50%
37%
26%
19% 33%
35%
31%
51%
59%
67% 50%
52%
19%
9%
7%
6%
11%
10%
0%
1%
2%
1%
1%
1%
0%
3%
6%
7%
4%
3%
224
258
495
537 658
856
42%
17%
44%
72%
11%
4%
1%
0%
2%
7%
A57
24%
33%
30%
14%
Maintain

NOT SURE
SAMPLE
NOT SURE

18-34
25%
37%
13%
25%
224
35-49
28%
29%
18%
25%
258
50-64
22%
27%
13%
38%
495
Following Closely
25%
34%
15%
25%
Not Sure
65+ Male Female

18% 22%
25%
25% 33%
26%
9%
16%
12%
48% 29%
37%
537 658
856
21%
21%
11%
47%
A58
23%
14%
63%
Yes
YES: 63%
YES
NO
NOT SURE
SAMPLE
YES
NO
NOT SURE
No
Not Sure
NO: 14%
NOT SURE: 23%
18-34 35-49 50-64 65+ Male Female

81%
49%
61%
61% 63%
63%
6%
20%
14%
14% 15%
12%
12%
32%
25%
25% 22%
25%
224
258
495
537 658
856
65%
56%
15%
13%
20%
30%
A59
17%
38%
24%
21%
Compromise*
FAIR COMPROMISE
PUNISH UBER
NOT SURE
SAMPLE
FAIR COMPROMISE
PUNISH UBER
NOT SURE
Punish Uber*
Compete*
18-34
56%
12%
19%
12%
224
35-49
27%
32%
29%
13%
258
Not Sure*
50-64
35%
21%
24%
19%
495
Following Closely
39%
26%
26%
9%
65+
33%
17%
23%
26%
537
Male Female
37%
39%
23%
19%
25%
23%
15%
19%
658
856

34%
12%
24%
30%
A60
How closely have you been following the story of Uber, the ride sharing application?
Very closely
Somewhat closely
Not too closely
Not at all closely
Not aware of the story
Uber is a smartphone application. Users can use their phones to request a ride. Drivers are
then connected with passengers. Once a ride is complete, riders are charged by Uber on
their credit card and drivers are given a portion of the fare. The practice has encountered
controversy because critics claim these drivers do not have a municipally required taxi
license, the proper insurance or security screening. Supporters say background checks are
performed on drivers and that this service is more convenient and cheaper than taking a
taxi. Do you think uber drivers should be allowed to operate without a municipally required
taxi license or should this practice be banned?
The practice should continue
The practice should be banned
Dont know
And, in your opinion, how safe of a service is Uber?
Very safe
Somewhat safe
Somewhat unsafe
Very unsafe
Dont know
And, in your opinion, how safe are taxis?
Very safe
Somewhat safe
Somewhat unsafe
Very unsafe
Dont know
A61
Currently, in order to drive a Taxi you must hold a Taxi Medallion or a taxi license issued by
the municipality. These Medallions and licenses cost up to hundreds of thousands of dollars.
Some have suggested doing away with Taxi Medallions and licenses all together to make
room for new and emerging options. In your opinion what should be done about Taxi
Medallions and licenses?
The current system should be maintained
Taxi medallions and licenses should be abolished and taxi drivers compensated
by the license issuer, the municipality
Taxi Medallions should be abolished without compensation to those who
purchased them to operate a taxi
Not sure
Some Cities are looking to introduce specific ridesharing regulation specifically to deal with
Uber. Taxi Drivers say it would be unfair for Uber to operate without proper insurance and
security checks. Uber maintains its service is safe and lowers the price of fares for
consumers. In your opinion, should Uber be held to the same standards as Taxis through
ridesharing regulation, or not?
Yes
No
Not Sure
In your opinion, knowing what you do about taxis and Uber, which of the following best
describes your feelings about the current situation:
There needs to be a fair compromise between the existing taxi drivers and uber
Taxi drivers need to compete with new technology even if it means they go out business
Uber needs to operate on a fair playing ground and needs to be punished until new rules are
bought into place
Not sure
Mainstreet is a national public research firm. With 20 years of political experience at all
three levels of government, President and CEO Quito Maggi is a respected commentator
on Canadian public affairs.
Differentiated by its large sample sizes, Mainstreet has provided accurate snapshots of
public opinion, having predicted a majority NDP government in Alberta (2015), a majority
Liberal government in British Columbia, and a majority Liberal government in Ontario.
Most recently, Mainstreet was the most accurate pollster of Novembers Toronto mayoral
election.
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Uber National

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Mainstreet surveyed a random sample of 7,323 Canadians by Smart IVR on August 12-13,

SUPPORT FOR UBER FLUID ACROSS CANADA

LEANING AND DECIDED

Not Too Closely

Not At All Closely

THE PRACTICE SHOULD CONTINUE

LEANING AND DECIDED

LEANING AND DECIDED

Abolish & Compensate

MAINTAIN CURRENT SYSTEM

Abolish Without Compensation

LEANING AND DECIDED

Not Too Closely

Not At All Closely

65+ Male Female

DONT KNOW: 23%

65+ Male Female

LEANING AND DECIDED

NOT SURE: 23%

Not Following Closely

LEANING AND DECIDED

18-34 35-49 50-64 65+ Male Female

Abolish & Compensate

MAINTAIN CURRENT SYSTEM

Abolish Without Compensation

65+ Male Female

NOT SURE: 21%

18-34 35-49 50-64 65+ Male Female

Not Following Closely

LEANING AND DECIDED

Not Too Closely

Not At All Closely

DONT KNOW: 31%

65+ Male Female

LEANING AND DECIDED

NOT SURE: 26%

65+ Male Female

LEANING AND DECIDED

18-34 35-49 50-64 65+ Male Female

Abolish & Compensate

MAINTAIN CURRENT SYSTEM

Abolish Without Compensation

65+ Male Female

NOT SURE: 23%

18-34 35-49 50-64 65+ Male Female

Not Following Closely

LEANING AND DECIDED

Not Too Closely

Not At All Closely

65+ Male Female

DONT KNOW: 16%

Not Following Closely

LEANING AND DECIDED

NOT SURE: 19%

65+ Male Female

LEANING AND DECIDED

18-34 35-49 50-64 65+ Male Female

Abolish & Compensate

MAINTAIN CURRENT SYSTEM

Abolish Without Compensation

Not Following Closely

NOT SURE: 20%

18-34 35-49 50-64 65+ Male Female

65+ Male Female