Professional Documents
Culture Documents
Submitted By:
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TOPIC:
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Definition of Management Information
system
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Marketing helps to establish and enhance the credibility of the
product or the service.
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INFORMATION
Marketing
Environment
Internal Strategic
Markets Report Marketing Decisions
System Research
Channels System
Competitors
Political Control
Decisions
Legal
Market
Economy Intelligence Marketing
System Models
Technology
Operational
Decisions
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buyers for the products of company. Marketing is a crucial activity
for business firms and this function is a major user of information
system facilities.
Some of the areas of applications of MIS in
marketing are as given below:
1. Order Processing System: Computerized order processing
system
Captures sales orders from customers and processes the orders
for further action. It checks the inventory availability,
pending orders, production details etc., before accepting the
customer order. Computerized sales order
processing generates control report daily on orders
processed, details of back orders, etc.
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1. Transaction data: The transaction data includes data about
marketing activities such as sales data and sales expense data.
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