Professional Documents
Culture Documents
Benihana of Tokyo
Group 6
Submitted by
Ankit Kumar Varsaney (14PGP071)
Abhishek Sharma (14PGP062)
Choudhari Amit Prakash (14PGP012)
Ronit Kumar Jena (14PGP112)
Sanjeet Sahu (14PGP111)
Table of Contents
Business Model & its Assessment...............................................................................3
every dining table on which specific cook will be serving for individual client group.
3. Channels: In the initial phase of their operation in United States, Benihana was functioning with
fully owned restaurants. But later on to expand in various markets, Benihana opted franchise
model in which investors used to invest their money. Benihana used marketing channel to reach
its customers by means of full-page outstanding advertisements in newspaper and magazines in
its targeted markets.
4. Key Activities: Benihanas major activity was to serve quality food to its customers with limited
items in its menu, which was helping in reducing the waste and increasing the efficiency of
employees. Management of all the restaurants and theirs resources was critical activity for
Benihana. In addition to this, Benihana had to manage its employees as they were bringing their
employees from Japan. So Benihana had to develop them to ensure quality and smooth operations
of the restaurants.
5. Key Partners: Major partners for Benihana was the raw material suppliers who were supplying
all the raw materials to its restaurants and carpenters who are designing and making the interiors
of the restaurants according to Japanese traditional designs.
6. Cost Structure: Elements of cost for Benihana includes: Raw materials, Salary, Marketing
expenditure, bonuses to managerial employees and initial investment in development of
restaurant infrastructure.
7. Customer Relationship: Relationship with customers was insured by providing personal
assistance to all the customers by providing cook on each and every table of the restaurants.
Benihana enhanced this relationship by taking their feedback and improving based on that.
8. Revenue Stream: Benihana had two sources of revenue. One was the combined sale of
beverages from bar and sale of food from hibachi system. Second was from the franchise outlets
of the Benihana in which they had shares based on sales.
9. Key Resources: Benihana had resources in the form of physical assets of all the restaurants and
its employees, which were brought from Japan and developed in United States by Benihana by
providing them training of 6 months period.