INTRODUCTION

WHAT IS CORPORATE PROFILE?

Corporate profile is concise description which, among
other items of information, includes firm's history, number
and quality of its human, financial,and physical
resources, organizational and management structure,
past, current and anticipated performance, and its reputation, and
the standing of its goods or services.

CORPORATE APPLE INC.

- INTRODUCTION/ HISTORY OF APPLE INC

Apple Inc. is an American multinational

corporation headquartered in Cupertino, California, that designs,
develops, and sells consumer electronics, computer software,
online services, and personal computers. Its best-known hardware
products are the Mac line of computers, the iPod media player,
the iPhone smart phone, and the iPad tablet computer. Its online
services include iCloud, the iTunes Store, and the App Store. Apple
was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on
April 1, 1976, to develop and sell personal computers. It was
incorporated as Apple Computer, Inc. on January 3, 1977, and
was renamed as Apple Inc. on January 9, 2007, to reflect its
shifted focus towards consumer electronics.

HISTORY OF APPLE INC.

1976: Jobs and Woz Found Apple - Apple Computer

Company is founded in a residential garage by Steve Jobs and
Stephen Wozniak, both college drop-outs. Fearing financial ruin,
the third co-founderRonald Waynerelinquishes his 10
percent stake in the partnership for only $800 less than two
weeks later.
1977: Apple II Introduced - In
contrast to the $666 Apple I, a kit
computer with limited appeal, the
$1,298 Apple II is the first personal
computer designed for the mass
market, thanks to its attractive lowslung case that was complete with
standard keyboard, power supply,
and color graphics capability.

1978: Apple Disk II Introduced The Apple Disk II external drive stores
110K on 5.25-inch floppy disks. At
$495, Wozs creation is half as
expensive as competitive floppy
drives, and much more reliable than
cassette tape storage systems.

steve jobs and steve

woz- 1976

apple II - 1977

Apple disk II - 1978

 2001: First
iPod Ships
- Nobody
realizes it at the time, but the tiny
$399 iPod with its 5GB hard drive
capable of holding 1,000 MP3s will
soon transform not only Apple, but
also the entire music industry.
2003: iTunes
Music Store
Opens - Building on its iPod
success, Apple opens the iTunes
Music Store with over 200,000
tracks available for 99 cents each.
2004: iPod Gets Miniaturized Reversing a trend towards iPods
with increasing capacity, Apple
introduces the iPod mini with a 4GB
hard drive in a physically smaller
aluminum body available in an
assortment of colors.

2008: Iphone and Ipod lauched In July 2008, Apple launched the App
Store to sell third-party applications
for the iPhone and iPod Touch.
Within a month, the store sold 60
million applications and registered
an average daily revenue of $1
million, with Jobs speculating in
August 2008 that the App Store
could become a billion-dollar
business for Apple.
201112: Steve Jobs's death - From
2011-2012, Apple released
the iPhone 4S and iPhone 5, which
featured improved cameras, an

Ipod 2001

First itunes store in 2003

ipods get minimized - 2004

Iphones and ipods -2008

steve jobs dies 2011 -2012

"intelligent software assistant"

named Siri, and cloud-sourced data
with iCloud;
the third and fourth generation
iPads. Apple also released a thirdgeneration 13-inch MacBook
Pro with a Retina display and
new iMac and Mac Mini computers.
In October 5, 2011, Apple
announced that Jobs had died,
marking the end of an era for Apple
Inc.
1984: Original Mac Introduced
the much-anticipated Macintosh, the
computer for the rest of us, finally
ships. It
comes with 128K of
memory and a price tag of $2,495.

1985: Jobs Resigns From Apple

- After losing a boardroom struggle
with Sculley, Jobs resigns from
Apple, taking a loyal band of
employees that would start NeXT.

1993: Newton Message Pad

Ships
The $699 Message Pad establishes
the personal digital assistant (PDA)
market, but its lousy handwriting
recognition disappoints many, ending
the tenure of Sculley, Newtons chief
proponent.

original mac-1984

Jobs resigns in 1985

Message pad -1993

iMac 1998

Ibook - 1999

 1998: iMac Introduced - Dubbed the Internet-age computer

for the rest of us, the original Bondi blue iMac announces to
the world that Apple is still a force to be reckoned with.

1999: AirPort Debuts on iBook

Apple gives its portable line-up the iMac
treatment, releasing the consumeroriented iBook featuring an optional
AirPort Card that helps kick off an industry-wide
Wi-Fi craze.

EVOLUTION OF APPLE LOGO AND

HISTORY

The Newton Crest: 1976-1976 - The first Apple logo was

designed in 1976 by Ronald Wayne, sometimes referred to as the
third co-founder of Apple. The logo depicts Isaac Newton sitting
under a tree, an apple dangling precipitously above his head. The
phrase on the outside border reads, Newton A Mind Forever
Voyaging Through Strange Seas of Thought Alone.

The Rainbow Logo: 1976-1998 -Not surprisingly, the above logo

only lasted a year before Steve Jobs commissioned graphic designer
Rob Janoff to come up with something. Janoffs eventual design
would go on to become one of the most iconic and recognizable
corporate logos in history.
According to Janoff, the bite in the Apple logo was originally
implemented so that people would know that it represented an
apple, and not a tomato. It also lent itself to a nerdy play on words
(bite/byte), a fitting reference for a tech company.

The Monochrome Logo: 1998 Present - Tinkering with one of

the most recognizable logos in the world wasnt done simply
because Steve Jobs is always looking to change things up. When
Jobs returned to Apple in 1997, the company was
bleeding money, and Jobs and Co. realized that
the Apple logo could be leveraged to their
advantage.

DEPTH, BREADTH AND WIDTH (PRODUCT

MIX) OF APPLE
DEPTH:
IOS 2.0/3.0/4/5/6/7/8
OS X LEOPARD/SNOW,
LEOPARD/LION/MOUNTAIN
LION/MAVERICKS/YOSEMIT
E.
IPHONE
8GB/16GB/32GB/64GB/12
8GB.
IPOD

 WIDTH:
IMAC
BREADTH:
MACBOOK/PRO/AIR
MAC
IPAD/CLASSIC/SHUFFL
IPOD
E/NANO/TOUCH
IPAD
IPHONE3G/3GS/4/4S/5
/5C/5S/6/6 PLUS
IPHONE

PRODUCTS OF APPLE INC.

1. MAC

APPLE TV
SOFTWARES

iMac: Consumer all-in one desktop

computer, introduced in 1998.
Mac Mini: Consumer sub-desktop computer and server,
introduced in 2005.
MacBook (since 2006): Consumer notebook, discontinued.
MacBook Pro: Professional notebook, introduced in 2006.

 MacBook Air: Consumer ultra-thin, ultra-portable notebook,

introduced in 2008.
MacBook (redesign): Consumer notebook, introduced in 2015.

message pad -1993

Macbook pro 2006

2015

Ibook in 1999

imac 1998

macbook air -2008

Mac minii -2005

macbook

mac original

2. IPAD
On January 27, 2010, Apple introduced their much-anticipated
media tablet, the iPad, which runs a modified version of iOS. It
offers multi-touch interaction with multimedia formats including
newspapers, ebooks, photos, videos, music, etc.

 On March 2, 2011, Apple introduced the iPad 2, which had a

faster processor and a camera on the front and back.
On October 22, 2013, Apple introduced the iPad Air and the
iPad mini with Retina Display, both featuring a new 64 bit
Apple-A7 processor. The iPad Air 2 was unveiled on October 16,
2014. The iPad Mini 3 was unveiled at the same time.

3. IPOD
On October 23, 2001, Apple introduced the iPod digital music
player. More than 350 million units have shipped as of
September 2012
iPod Shuffle: Ultra-portable digital audio player, currently
available in a 2 GB model, introduced in 2005.
iPod Nano: Portable media player, currently available in a
16 GB model, introduced in 2005.
iPod Touch: Portable media player that runs iOS and was
released on September 12, 2012 and is currently available in
16, 32 and 64 GB models.

4. IPHONE

 The first-generation iPhone was released on June 29, 2007 for

$499 (4 GB) and $599 (8 GB) .
A second version, the iPhone 3G, was released on July 11, 2008
with a reduced price of $199 for the 8 GB version.
On June 8, 2009, Apple announced the iPhone 3GS.
Apple announced the redesigned iPhone 4. It featured a
960x640 display, the Apple A4 processor.

In June 2011, Apple overtook Nokia to become the world's

biggest smart phone maker by volume.

On October 4, 2011, Apple unveiled the iPhone 4S, which was

first released on October 14, 2011. It also features an updated
8MP camera with new optics.

On September 12, 2012, Apple introduced the iPhone 5. It

added a 4-inch display, 4G LTE connectivity, and the
upgraded Apple A6 chip, among several other improvements
Upon the launch of the iPhone 5S and iPhone
5C, Apple set a new record for first-weekend
smartphone sales.
Immediately in 2014 ,iphone 6 and 6+ was
launched.
5. APPLE
TV
Jobs
demonstrated
the Apple TV (previously
known as the iTV), a set-top video device
intended to bridge the sale of content from
iTunes with high-definition televisions.
On May 31, 2007, a 160 GB drive was released
alongside the existing 40 GB model. A software
update released on January 15, 2008 allowed
media to be purchased directly from the Apple

6. APPLE WATCH
The Apple
Watch smartwatch was
launched by Cook on
September 9, 2014, and is
scheduled to be released on
April 24, 2015. The device
consists of fitness-tracking
capabilities that are similar
to Fitbit, and must be used in

On September 1, 2010,
Apple
released
a
completely
redesigned
Apple TV.

PRODUCTLINE OF APPPLE IPHONE

 INTRODUCTION AND HISTORY OF

IPHONE

HISTORY OF
IPHONE

On January 9th,
2007, at the
Macworld, Steve
Jobs announced
the iPhone for
the very first
time. He stated
that it would be
released later
during the year.
On June 6th of that year, Jobs presented the original iPhone
and gave out the release date of June 29th, 2007. And the
original iPhone sold 270 000 phones in the first 30 hours
while the 3G and 3GS hit the million mark by the first
weekend.

The iPhones are a series of smartphones

(a cellphone that performs the
operations of a computer and has a fairly
big screen) developed by Apple. Inc and
Steve Jobs. The phones eliminated the
usage of keypadsand pens by bringing
touch pads into play. The software used
is iOS and that distinguishes the phone
from any other.

 At the "Beat Goes On" music event, it was announced that

the 4Gb iPhone was discontinued and the 8GB model was
being lowered down to $399.
IPhone 2G (original) becomes discontinued. On the 9th of
June, Jobs said how the App Store will be developed. The
iPhone 3G with a new
Introduction stage -This stage of
iOS 2.0 was due to be
the cycle could be the most
released.
expensive for a company launching a
On July 11 2008 ,the
new product. The size of the market
iPhone 3G was released
for the product is small, which means
sales are low, although they will be
globally along with the
increasing. On the other hand, the
new App store and on
cost of things like research and
june 8 th 2009, jobs
development, consumer testing, and
announced that iphone
the marketing needed to launch the
3G is going to be
product can be very high, especially
released with iOS 3 and
will be consisting of 50,000 apps. On june 19th iphone 3G was
realeased.
On June 17 2010 , Steve Jobs arrived to present the iPhone 4
with a new design, camera, and resolution. With over 100
new features, it was touted to be the best phone ever.
After steve jobs death on October 5th 2011, new iphones
came up with new functions and apps , different colours with
upgraded iOS feature.
Iphone 5 septemeber 21st 2013, iPhone 5s and 5c
septemeber 20th 2014 and 29th January 2015.
PRODUCT LIFE CYCLE
The product life cycle has 4 very clearly defined stages, each
with its own characteristics that mean different things for
business that are trying to manage the life cycle of their particular
products.

Growth Stage The growth stage is typically characterized by a

strong growth in sales and profits, and because the company can
start to benefit from economies of scale in production, the profit
margins, as well as the overall amount of profit, will increase. This
makes it possible for businesses to invest more money in the
promotional activity to maximize the potential of this growth
stage.
Maturity Stage During the maturity stage, the product is
established and the aim for the manufacturer is now to maintain
the market share they have built up. This is probably the most
competitive time for most products and businesses need to invest
wisely in any marketing they undertake. They also need to
consider any product modifications or improvements to the
production process which might give them a competitive
advantage.
Decline Stage Eventually, the market for a product will start to
shrink, and this is whats known as the decline stage. This
shrinkage could be due to the market becoming saturated (i.e. all
the customers who will buy the product have already purchased
it), or because the consumers are switching to a different type of
product. While this decline may be inevitable, it may still be
possible for companies to make some profit by switching to lessexpensive production methods and cheaper markets.

MARKETING STRATEGIES

- TARGET MARKET
Primary customer targets the middleupper income professional to coordinate
their busy schedules and communicate
with colleagues. Friends and family
Secondary customer targets are high
school, college and graduate students
who need one portable multifunction
device.
- IPHONE STRATEGIES
Brand awareness, ease-of-use, compatibility with iTunes and
MAC/ Apple products for upgradeability, secrecy prior to new
product launch, promoted as both professional and hip.
- DEMOGRAPHICS

31% of iPhone users are aged between 35 and 49 .

27% are aged between 25 and 34.
20% are aged between 18 and 24.
46% of iPod users are aged between 13 and 17.
This shows that more children and teenagers are using iPods
and they may not be allowed to use phones yet.
47% of iPhone users have a household income of over
$100k.
This shows that Apple customers are high income earners as
Apple products are expensive

- GEOGRAPHIC

Apple iphone s largest market is the Chinese.

In china, many become attached to luxury goods and worship
them in means in which they must have this products.
The USA and Malaysia are the cheapest places to purchase
Apple products especially iphone.
Apples market share and success is predict to boom
over the next 10 years.
Apple does not target any specific gender or family
size, however, there are apps within apples database
in which are gender specific.
Apple is a global company; however there are numerous
countries that are targeted as Apple has a high market share in
them i.e. USA, UK, France, Canada, Germany, Australia, Japan,
Italy and China.
- BEHAVIOURAL
Those who have purchase an apple product are almost certain
to stick with purchasing Apple products. This is die to growing
familiar with the interface which is similar throughout in Apple
products. Eg. When a customers buys iphone , it will be
observed that he/she will never buy any other phone except

iphone i.e. It is hard to change to any other phones because

iphone has the best features and
appearance that induces the
customer to buy it.
Apple has come to find that
apple users do no just seen
iPhone or a MAC as a phone or a
computer, but a representation
of their life and a part of them.

PRODUCT PLANNING AND

MANAGEMENT

Steve Jobs with Steve Wozniak

introducing the first key pad of iMac
computer.

For years Apple Inc. was

considered as a computer
manufacturer aiming at the
different hip and imaginative
Steve Jobs and Steve Wozniak
individual as a customer. With
working iPhones first model
the return of Steve Jobs, as a
CEO of the company, things
changed tremendously and apple
INC. brought matters to another
level. First the company
introduced a new line of
successfully marketed computers
and later a portable music player
that made the world go mad
the iPod. And not so long after
that came iPhones time to ravel
yet another market The movie
phone consumers. The iPhone
combines features like mobile
phone, music player, smart
personal organizer and portable
computing, all put in a small
handheld with a widescreen
display and multi- touch screen capability.

 The handheld device was introduced to

the American consumer on January 9,
2007 and on the other hand unlocked
iPhones were illegally available through
cracking the software. Those are
naturally not counted as official sales in
the region that are sold via third/fourth
parties, but rather as sales in the region
they were originally purchased with a
signed contract. The leader in the
illegally sold quantity (over 2 Mn
handhelds in 2007 alone ) is China where
a deal between Apple Inc. and China
Mobile is to happen in the Q4 od year 2009. This will give Apple
official access to the fastest growing and the biggest mobile
handheld market in the world.
The iPhone is fully compatible with both Apple computers and
software (MAC OS iTunes TM) as well as the online application, MAC
TM
(now called mobile me), it is also one click-sync ready for
computers using MicrosoftTM OS through the iTunesTM Windows
version, iTunes users are enjoying calendar, contacts, emails and
documents synchronization, and also availablility of all sorts of
applications, music and video contents, in that sense the iPhone
is a multitasking communicational device with the ability to
satisfy many individual needs in an all-in-one principle.

PRODUCT IMPROVEMENT AND DECISIONS

 The first product was launched in 2007 i.e. IPHONE1, 700000

were sold in its first week. The iphone consisted of 2-megapixel
camera, a 2G network and a 3.5-inch display. This gave the
users an advantage of three-in-one gadget which is
touchscreen iPod, mobile phone and webbrowser.
The second product IPHONE3G was
immediately released in 2008 which had
hit a million in the first week. Its internam
functions were similar to the first iphone
but had an addition of 3G network. Apple
iPhone 1
also launched the App Store and
included a built-in GPS which sold out
online before it even hit stores bringing in
better improvements in the second
iphone.
After his success of second installment of
iphone 3G
the Iphone, Job launches IPHONE3GS in
2009 , it maintains its sales record over a
million in the first week again. This
installment of Iphone had upgraded from
2 megapixels to 3.15 megapixels camera
with a memory of 32 GB, an advanced
video recording function and speed
connectivity twice as fast as its
predecessor. There were some drawback
iphone 3GS
too such as issues with the camera,
battery life and discolouration due to
overheating.

 In 2010, new IPHONE 4 broke Apples

previous sales record, with 1.7 million
sets were sold within just three days.
Jobs upgraded the phone from 3.15
megapixels to 5 megapixels camera
with flash, it was also featured with
HD video recording and a VGA front
camera that was especially handy for
iphone
video calls via face time. By now on ot
of seven smartphone users had an
iphone.
By 2011, sales of the IPHONE 4S hit
the stores 3 times more then the
iphone 4 i.e. 4 million units on its first
weekend. There was a newly
4
iphone 4S
developed 8 megapixels camera
which was also 3 times more then its
predecessor , with a improvement of a
memory of 64 GB which was again
double of the previous iphones, it was
also featured with iCloud, imessage,
notification centre as well as social
media integration. The iPhones
Iphone 5, iphone 5C, iphone
popularity went through the roof, and
5S
it was available in more than 70
countries, with more than 15 billion
apps downloaded across the world.
Success of iphone continued with the
release of IPHONE5 in 2012, which hit the stores with sales of
five million units in first three days. This revolutionary
innovation encompassed LTE and 4G networks, a retina
display where you could not detect pixels with your naked eye,
and a Passbook for mobile payments.
MARKETING MIX

4 PS OF MARKETING MIX
PLACE MIX
According to Philip Kotler, A
distribution channel is a set of
firms that take title or assist in
transferring title to good or
service as it moves from
producers to final consumers.
PRODUCT MIX
According to Philip Kotler, A
product is anything that can be
offered to the market for attention,
use, consumption, satisfaction that
may satisfy a want or a need. It
includes physical services, persons,
place, organization and ideas.
PRICE MIX
According to MR.J.Walker, Price is
equal to total product offering.
Pricing is one of the most important
elements of the marketing mix, as it
is the only mix, which generates a turnover
for the organisation. The remaining 4ps
are the variable cost for the organisation. It
costs to produce and design a product, it
costs to
distribute a
ACCORDING TO PHILIP
product and
KOTLER, The
costs to
marketing mix is . . .
promote it.
The set of controllable
tactical marketing tools
Price must
product, price, place,
support these elements of the mix.
and promotion ,that the

 PROMOTION MIX
In marketing, the promotional mix describes a blend of promotional
variables chosen by marketers to help a firm reach its goals.It has
been identified as a subset of the marketing mix.
ELEMENTS OF PROMOTIONAL MIX
1. Advertising paid , non-personal, audio and visual.
2. Publicity- paid, non-personal, significant
3. Personal selling- personal, face-to-face, communication
4. Sales promotion-paid, non-personal.
MARKETING MIX OF IPHONE

PRODUCT MIX
Products

The IOS operating system - The first and foremost

quality which people loved in the Iphone was access to the
world renowned Apple ios operating system. As android and
Windows operating systems came later on smart phones, Apple
was able to spellbound its customers with its mobile operating
system.

 Processing speed - Only the operating system was not

enough to keep customers attracted, it required processing
speed as well. Iphone hardware was very much compatible with
the software and the OS used to run smoothly.
Apple to apple comparison Iphone does not compare itself
with other companies, though it is known to trash competition
from time time. Thus, on the product level, Apple does not
enter competition with other smart phones. And rather it calls
other smart phones a copy cat.
Warranty and guaranty Apple product (iPhone) gives 12
months warranty with some of the terms and conditions
applied.
- PRICE MIX
Skimming price - There is little explanation required for the
price of Apple Iphone. With a premium target, and with the
product and promotions to support the targeting, Iphone has a
skimming price. It is of higher price as compared to most phones
in the market. Samsung has recently introduced many phones to
rival with Iphone. However, Apple customers are not budging and
they are very much loyal to the Apple brand and to Iphone.
Premium price strategy - A premium pricing strategy involves
setting the price of a product higher than similar products. This
strategy is sometimes also called skim pricing because it is an
attempt to skim the cream off the top of the market. It is used
to maximize profit in areas where customers are happy to pay
more, where there are no substitutes for the product, where there
are barriers to entering the market or when the seller cannot save
on costs by producing at a high volume.
Apples iPhone pricing strategy includes the flexibility to lower
the prices if consumers response dictates such action.
The price is set from 22500 to 62500 Rs. Depending upon the GB
of the mobile.

 No discounts - Another interesting thing to observe in Iphone

pricing policy is that it does not offer any discounts. However,
discounts might be given in the form of sales promotions or by
exchange offers. But otherwise there is no discount given in
Iphone. A standard price is maintained across the market.

PLACE MIX

Apple handles the task of placing iPhone in the market by

offering those iphone worldwide. This is accomplished through
online stores, retail stores, direct sales, and third parties.
Apple divides its global market into four segments. The three
geographical segments are armericas, including north and
south America, Europe, including the middle east and Africa
and japan.
Present across the globe with a fantastic service backup
- Iphone is present across many countries and nations and is
known to provide an excellent service backup in all these
countries. The target of Apple Iphone is premium customers,
hence it is found in A grade cities only.

 I-stores are found in premium places and malls - Iphone

has named its retail counter as I store keeping in line with the
complete product line of Apple which starts with I resulting in
an immediate personal connect with the customer. These I
stores of Apple are found in malls and premium areas in
premium cities across the complete country wide network.
Distribution happens through CNF >> Modern retail or
Distributor >> Retails - All modern retail outlets are
distributed the Iphone through a carrying and forwarding
agent. On the other hand, individual retailers are given the
product through distributors. Finally, the I stores which are the
exclusive showrooms, are given the product directly from the
company at best discounts.
Corporate tie up Apple also has a corporate sales
department for the Iphone which does corporate tie ups for the
company. When Blackberry announced its exit from the
handset market, Apple Iphone soon came into the picture and
did many corporate tie ups to replace itself as the handset with
all top CEOs and managers who were previously using
Blackberry. Thus, it could take over a major market share left

over by Blackberry.

transportation

- PROMOTIONAL MIX
Apple promotes their products primarily through television
advertisements, online ads. And on billboards.
Apple has a promotional strategy that focuses on the emotions.
The apple brand personality is about lifestyle; imagination;
liberty; regained; innovation; passion; hopes, dreams and
aspirations and power to-the-people through technology.
ATL Promotions of Iphone are known to be fantastic and
might range from a full front page ad on the launch of the
product, promotions in the radio, the television and what not.
Whenever a new phone is being launched, be sure to see
Iphone everywhere, on each and every ATL platform. Because
they are targeting a premium segment, the presence of Apple
Iphone is higher in the ATL segment than in the BTL segment.
The interesting thing here is the taglines in newspaper ads
because many of the Iphone ads are known to come up with
the most interesting taglines for the new phone.
BTL - For BTL marketing, Iphone uses out of home advertising
with hoardings and point of sale advertising in major retail
outlets. It also uses various forms of sales promotions and
exchange offers to lure in the customer via BTL marketing.

 SWOT ANALYSIS
o SWOT stands for:
S Strengths
W Weaknesses
O- Opportunities
T Threats
When determining each of the sections it is really important that
the right questions are asked. A SWOT analysis that does not
produce or help towards producing realistic and achievable goals
is useless. Have a look at the sample questions that you could
ask for each section. These are just a short selection and will
differ from objective to objective and from organisation to
organisation.
SWOT ANALYSIS OF IPHONE

 APPENDIX

(CONTROVERSY ON

IPHONE 6+)

Apple's new iPhone 6 and 6 Plus, which

boast aluminum shells for lightness,
apparently live up to that other
characteristic of aluminum: malleability.
Reports of bent iPhone 6 and 6 Plus
handsets are popping up on social
media, and one product reviewer
posted a video showing how far the
larger frame can bend if one really,
really tries.
The bent iPhone 6 Plus problem has
stirred up a storm of coverage online,
but Apple claims its not common and
that only nine people have actually
contacted the company to complain
about a bent iPhone 6 Plus.
The iPhone 6 Plus will bend if enough
pressure is applied to a certain area. In
fact, a lot of phones will bend when
extreme pressure is applied. Everything
has a weak point. Much of the media
noise surrounding bent iPhones has
died down since then, but Apple has
sold tens of millions of iPhone 6 and 6
Plus smartphones, and it's very likely
that more customers have experienced
the issue. In fact, I was just one of
them.

Iphone 6 +

According to Consumer Reports, it took 90 pounds of pressure to

bend (or deform) the iPhone 6 Plus. Keep in mind, this was right in
the center of the device. Had they applied force in the same
problem area, as described several times in a couple of
Hilsentegers videos, the Plus would have folded under the pressure.
Though, even when bent right in the center, the iPhone 6 Plus
showed problems at the same fracture point Hilsenteger had
previously described.
Two cases which were published and supports the statement iphone
+ bends:
1. Dane purchased an iPhone 6 the first day it was available and
have been using it as my main device for the past six weeks. Last
night, while sitting on my couch, I noticed that it seemed like the
Apple leather case my phone lives in had some obvious curvature
to it. Upon removing the case, I realized that the phone itself had
a very apparent bend, and it could easily be rocked on a flat
surface. I also noticed there was a dent on the back of the phone.
Neither issue impaired usability, but neither could have been
chalked up to normal wear and tear, either.
2. Russell Holly, 29, decided to examine his new, silver iPhone 6
after seeing online reports of bent iPhones.He noticed it wobbled
on a flat surface. Then he compared it to the other iPhone 6 he
bought. The bend was unmistakable. His confidence in the iPhone
shaken, the mobile editor for Geek.com returned the phone.
RESPONSE GIVEN BY APPLE INC. - Our iPhones are
designed, engineered and manufactured to be both beautiful
and sturdy. iPhone 6 and iPhone 6 Plus feature a precision
engineered unibody enclosure constructed from machining a
custom grade of 6000 series anodized aluminum, which is
tempered for extra strength. They also feature stainless steel
and titanium inserts to reinforce high stress locations and use
the strongest glass in the smartphone industry. We chose these
high quality materials and construction very carefully for their
strength and durability. We also perform rigorous tests
throughout the entire development cycle including 3-point
bending, pressure point cycling, sit, torsion, and user studies.
iPhone 6 and iPhone 6 Plus meet or exceed all of our high
quality standards to endure everyday, real life

Poor Labor Conditions in China

A darker underside of the iPhone began emerging in
2010 when reports started trickling out of China
about poor conditions at factories owned by
Foxconn, the company Apple uses to manufacture
many of its products there. The reports were
shocking: low wages, extremely long shifts,
explosions, and even a rash of more than a dozen
worker suicides.

Focus on the ethical implications of iPhones and

iPods, as well as on Apple's responsibility as one of the world's most successful
companies, became intense and began to damage Apple's image as a progressive
company.

The Aftermath
In response to the charges, Apple instituted a wide-ranging reform of its suppliers' business
practices. These new policiesamong the most stringent and transparent in the tech industry
helped Apple improve working and living conditions for the people buildings its devices and
stamp out some of the most egregious issues.

Advertisement of iPhone 6 , concentrating on teenagers as a target market for Apple Inc.

 Executive summary
This project contains reliable and valid sources of information on
corporate profile and on the analysis. It contains the review of
corporate profile, product life cycle , product planning and the
marketing mix of productline. Based on what information was
collected, I conducted the survey questionnaire of about 10
respondents in order to gather information from them for the
purpose of understanding. The questionnaire survey on the
quality of products provided by apple inc.
I used only one method by which the respondents answered the
questionnaire mailing interview method.
MAILING INTERVIEW METHOD when the data collected by mail,
the questionnaire is sent to each individual by mail or social
media with a request to complete and return it by the given date.
All the 10 respondents, answered the survey .

 PROJECT CONCLUSION
The main conclusion that can be drawn that is , most interesting
about Apple is how they are very innovative and early adapters.
Apple is usually the first company to come out with a new product
line before anyone else. This is very risky but it seems to be
working to Apples advantage. This shows that taking risks can
sometimes make or break you and Apple has great potential and
has a lot to improve. Currently, Apple is demonstrating negative
aspects of TNCs, contributing to international debt crisis through
exploitation of workers.
In a way, Apple is promoting debt crisis in LDCs by accessing their
labour and raw materials on the cheapest possible terms. If it is
willing to play the role of a beneficial TNC, the global economy
can certainly benefit. Furthermore, people in the least developed
countries, and the environment, will benefit as well. This requires
a change from all stakeholders: the company itself, the
consumers, the shareholders, and the workers. It is important for
a TNC to progress towards beneficial behaviour because this can
determine people's view on progressing towards further
globalization, as influenced by neo-liberalism.
With that, we end with mixed feelings. While the iPhone is just
remarkable in what it does, the lack of key features may be a turn
off for some users.

 BIBLIOGRAPHY

IPHONESITE, EDWARD., The Best or Bad Things of Iphone.

Iphone Communication stlye (Oct.2012): 20 Jan. 2013
<http://www.techradar.com/reviews/phones/mobilephones/iphone-5-1096004/review>

- www.slideshare.com/marketingmixofappleinc.
- www.google.com/competitorsofiphone
- www.appleinc.com
- www.wikipedia.com/apple
- www.wikipedia.com/iphone
- www.google.com/bendofiphone6

 COMPETITORS

TABLE OF CONTENTS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

Executive summary
Introduction
Depth, breadth and width of the product mix
(iphone )
Product life cycle of iPhone
Marketing strategies of IPhone
Product planning of iPhone
Marketing mix- theory and of iPhone
SWOT analysis- theory and iphone
Questionnaire
Analysis
Survey conclusion
Project conclusion
appendix
Bibliography

 DEPTH , BREADTH AND WIDTH OF PRODUCT MIX

- Depth assortments of size , color and models offered in each
item of product line.
- Breadth total number of items in the product mix of the
company.
- Width- number of different products lines that the company
carries.
- Consistency it refers to the relationship of various product
line either product line either in their end use or product
requirements

Surveyed people with answers