Professional Documents
Culture Documents
INTRODUCTION
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EXECUTIVE SUMMARY
The Retail Sector is the largest sector in India after agriculture, accounting for over 10 per cent of the
countrys GDP and around 11 per cent of the employment. As an MBA (Retail Management) student I
have done my summer internship in retail store Vishal mega mart, Model house, Jalandhar-II. During my
training I have done price gap analysis between Vishal mega mart, VISHAL MEGA MART & V-Mart on
non-food category. After that Consumer perception about Vishal mega mart, Model house, Jalandhar-II.
According to analysis I observe that customer of the Vishal mega mart; Jalandhar-II is not fully satisfied
with their services. Because of less variety, assortment, poor services & unprofessional employees
behavior.
VISHAL MEGA MART, Jalandhar-II is situated little bit outside the main Jalandhar city in, Basti
sheikh, Model House. This store total area is 10000 sqft. Total sales area is 8500 sqft. & 1500 sqft. D.C.
(distribution channel) area. So its small format retail outlet. And they are targeting mainly local middle
class people. Its daily average sale is near about 80000 to 100000 Rs.
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1.
2.
3.
VALUE,
VARIETY &
VOLUME.
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GROWTH OF RETAIL IN INDIA:Organized Share of retail sector is expected to increase to 8-9 percent in 2010-11
from 6 percent in 2008.
The Indian retailing market, it is a very fast growing sector. One reason that can be attributed to this rapid
entry of the foreign retail giants is that the Western Countries have reached a point of saturation in their
retail sector. Another reason as already mentioned earlier is the change in the tastes and preferences or the
psychographic of the consumers that is bent in their favour.
Although the retail sector in India contributes to about 10% in the GDP, it is the most underdeveloped
sector in terms of investments that are made in this sector. The organized sector is growing at 25-30 %
per annum. Developed market in US, Taiwan, Malaysia is still a dream to the Indian retail market. They
have registered a growth of 50% per annum.
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Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating
the convergence of consumer tastes.
Introduction of dual income families also helps in the growth of retail sector.
Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic, etc.
Technology-savvy/Youth population.
Effect of globalization
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FUTURE OF RETAIL IN INDIA:India Retail Report for the third-quarter of 2010, forecasts that the total retail sales will grow from US$
353 billion in 2010 to US$ 543.2 billion by 2014. With the expanding middle and upper class consumer
base, there will also be opportunities in India's tier II and III cities. The greater availability of personal
credit and a growing vehicle population to improve mobility also contribute to a trend towards annual
retail sales growth of 11.4 per cent. Mass grocery retail (MGR) sales in India are forecast to undergo
enormous growth over the forecast period. BMI further predicts that sales through MGR outlets will
increase by 154 per cent to reach US$ 15.29 billion by 2014. This is a consequence of India's dramatic,
rapid shift from small independent retailers to large, modern outlets. consumer electronic sales at US$
29.86 billion in 2010, with over the counter pharmaceutical sales at US$ 3.28 billion. The latter is
predicted to be the fastest growing retail sub-sector and BMI forecasts that sales will reach US$ 6.18
billion by 2014, an increase of 88.5 per cent.
China and India are predicted to account for almost 91 per cent of regional retail sales in 2010 and by
2014 their share of the regional market is expected to be more than 92 per cent. Growth in regional retail
sales for 2010-2014 is estimated by BMI at 72.2 per cent, an annual average of 14 per cent. India should
experience the most rapid rate of growth in the region, followed by China. For India, its forecast market
share of 13.9 per cent in 2010 is expected to increase to 14.3 per cent by 2014.
The first challenge facing the organized retail sector is the competition from unorganized sector.
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Intrinsic complexity of retailing- rapid price changes, threat of product obsolescence and low
margins.
Organized retail sector has to pay huge taxes, which is negligible for small retail business.
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ORGANIZED RETAIL IN INDIA:The Indian organized retail industry is valued at about $300 billion and is expected to grow to $427
billion in 2010 and $637 billion in 2015. Retail Market India today is the second fastest growing
economy of the world after China. Indian economy will grow larger than Britain's by 2022, Japan by
2032 and by 2050 will become the second largest economy of the world after China. Indian market has
become the most lucrative market for retail investment in the world. Some of the factors which have
contributed to the growth of organized retail in India are: increase in the purchasing power of Indians,
rapid urbanization, increase in the number of working women, large number of working young
population.
Today people look for better quality product at cheap rate, better service, better ambience for shopping
and better shopping experience. Organized retail promises to provide all these. The Industry The various
formats of organized retail are: Hypermarkets: They store products of multiple brands comprising food
items and non-food items. Supermarkets: These are self service stores selling food and personal care
products. E.g.: Departmental stores: Retails branded goods in non-food categories. E.g.: Shoppers Stop.
Specialty Chains: These stores focus on a branded product or a product category. E.g.: Bata Convenience
stores: These are small self service outlet located in crowded urban area. Malls: A huge enclosures which
has different retail formats. e.g.: Nucleus Key players in organized retail are: Pantaloon Retail: It was
started by Kishore Biyani- India's largest retailer. The various formats of pantaloon retail are: Pantaloons,
Big Bazaar, Food Bazaar, Central etc. RPG Retail: Its various formats are: Food World, Music World,
Health & Glow, Spencer's Tata Retail (known as TRENT): Its various formats are: CromaWestsideStar
India Bazaar K Raheja Corp. Group: Shoppers' Stop, Hyper city, Crossword, InOrbit Mall Reliance
Retail Job Opportunities: Retail accounts for 8% employment in the country. In the next 2 years the
sector is set to provide 2.5 lakh job opportunities.
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COMPANY PROFILE
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VALUE INCREASE
PUNCHLINE:Vishal Retail Ltd, is one of the leading player in the Indian retail industry, is a lead the way in discount
retailing and is focused on tier II and III cities in the country. It has a strong presence in manufacturing
and retailing of readymade garments (apparels) retailing of non-apparels and a large variety of FMCG
products. The company has pan-India presence with 108 mid-sized hypermarket format stores as on April
28, 2008 covering about 2.3mn sq ft retail space area. Vishal is supported by strong manufacturing set-up
in Gurgaon, Dehradun and Manesar with a capacity of 5,000 garment pieces per day in each unit. It also
has 27 warehouses located in 8 key cities in India covering over 1.1mn sq ft area.
Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is today a
conglomerate encompassing 117 showrooms in 75 cities / 20 states. Indias first hyper-market has also
been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of
the single largest collection of goods and commodities sold under one roof in India. The group had a
turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr. Ram Chandra
Agarwal. The group had of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal
2007. The turnover of the company for 09-10 was 1105 crore. The groups prime focus is on retailing.
The Vishal stores offer affordable family fashion at prices to suit every pocket.
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THE FOUNDERS:-
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Zeppelin
Fizzy Babe
Kitaan Studio
Jasmine
Mens Trousers
Zero Degree
Kids Boys
Paranoia
Soil
Mens Shirts
Chlorine
Mens Shirts
Massa Bay
Fume
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FOODMART
Beverage
Cooked Indian
Cooked Chinese
Drinks
Fruits & Vegetables
FOOTWARE
Boys
Girls
Shoes
Slippers
Sandals
Sandals
Ladies
Mens
Shoes
Shoes
Slippers
Slippers
HOUSEHOLD
Acrylic Ware
Dinner Set
Glass Ware
Home Aids
Floor Wiper
Sanitary Brush
Cup
General Plastic Goods
Copper
Jug
Thermo Ware
Pressure Cooker
Cooker
Pressure Pan
Tiffin
Electrical App.
Steel
Cake Server
Porcelain
Non Stick
Handi
Dosa Tawa
Cup & Saucer
Bone China
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Coffee Mug
Bucket
Lemon Set
Chopper
Microwave Oven
Container
LADIES ACCESSORIES
Personal Items
Cap(LCA)
Socks(Las)
Soup Set
Dessert Set
etc.
Nail Polish
Necklace
Ring
Cosmetics
Lip Gloss
LIFESTYLE
Time Zone
Ladies Wrist Watch
Mens Wrist Watch
Mens Accessories
Belts
Wallets
Opticals
Ladies Sun Glass
Mens Sun Glass
Electric & Electronics
Battery(ABT)
Calculator(EEC)
GARMENTS
MEN
Upper
Shirt Casual
Shirt Formal
Ethnic & Sports
Lower
Jeans(MP)
Cotton- Trouser(MPC)
Winter Wear
Night Suits
Suit(WMC)
T-Shirts
Blazer (WMB)
Dupatta
Windcheater
Sherwani
Jacket
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LADIES
Upper
Lower
Kurta
Pants Jeans
Skirt Top
Capri
Ethnic
Winter Wear
Nighty
Jackets
Lancha
Stawl
Sharara
Blazer
Salwar Suit
Track Suit
BOYS
Lower Sets
Winter Wear
Jeans
Night Suit
Bermudas
Baba Suit
Blazer
Jacket
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Upper
Ethnic
Shirt Formal
Kurta- Pyjama
T-Shirt
Sherwani
GIRLS
Lower
Hot Pant
Winter Wear
Hipster Set
Skirt
Jacket
Upper
Ethnic
Tops (GWT)
Frock (GFK)
Sharara
Lancha
INFANTS
Garments
Accessories
Hot Pant
Bed Sheet
Frock
Under Garments
Baba Suit
Socks
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Winter Wear
Sweater
Pull Over
HOME FURNISHING
Drawing Room
Bedroom
Door Mat
Bed Sheet
Carpet
Pillows
Curtains
Pillow Cover
Kitchen
Bathroom
Apron
Bath Mats
Kitchen Napkin
Outdoor games
Basket Ball
Cricket Bat
T.T. Bat
Football
Boxing Kit
Lawn Tennis
Swimming Costumes
Tennis Racket
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Water Ball
Tennis Ball
Fitness Equip.
Personal Gym
STATIONERY
School
Office
Paper Mart
Exam Board
Office File
Diary
Clay
Punching Machine
File
Party Stuff
Balloons
Ribbons
Dolls
Musical Toys
Barbie Doll
Cycles
Non-Musical
Other Dolls
Scooters
Board Games
Infant Toys
Video Games
Wooden Blocks
Teether
T.V. Video
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Puzzles
Swing Hand
Game
TRAVEL ACCESSORIES
Luggages
Portfolio Bags
Suitcase
Shoulder- Bags
Executive -Bag
Waist Pouch
School Bags
MISSION STATEMENT:We shall deliver everything, everywhere, every time for every Consumer in the most profitable manner.
VISION STATEMANT:We share the vision and belief that our customers and stakeholders shall be served only by creating and
executing future scenarios in the consumption space leading to economic development.
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COMPANY PROFILE
A company named varin commercial Pvt. Ltd. Was started on oct-2002 at new delhi by
two person Mr. lalit Agrawal and Mr. Hemant Agrawal they both are the director of the
company. Head office od this company is situated at new-delhi. At present in delhi they
have three stores which as follows
H.O.:
Mayapuri Industrial Area,
Gate No. 1, Phase-II,
New Delhi-64.
Show Rooms:
Bunglow road, Kamla Nagar, New Delhi.
Lajpat Nagar, New Delhi.
Pitum Pura, New Delhi.
Total handling is done by Delhi based office. They had started with only one show room
at Delhi and by the passing of time they where thinking of expansion and had established
a show-room at Ahmedabad that is in Gujarat on 5th oct. 2003 with the store name of VMART at
Broadway business centre,
Law garden corner,
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Ahmedabad-Gujarat.
The Handling of this region was taken care by Mr. Hament Agrawal. During very short
span of time they had started a new show room in Ahmedabad itself on 25th dec. 2003. at
Fun-Republic,
Sarkhej Gandhinagar Highway,
Nr. ISCON temple,
Ahmedabad.
Recently they had also started one new show room at Rajkot In saurastra in collaboration
with Adani B2C India Limited on 28th Feb.
The management hierarchy followed by this company is as follows
The Director
Manager
Floor In charge
Cashier
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Staff-Member
For the time period from Oct 2002 to as on today they had touch the turn over near about
12-15 Cr. And had open five new branches. It is a big achievement isnt it. The purchasing
system is totally centralized from Delhi and they are also purchasing locally to fulfill the
local requirement as per the region. The vision of this is to reach at each state by opening
atleast one outlet of V-MART. They mention in their future plan is to follow their slogan
SABSE SASTA SABSE ACHHA and also to satisfy their customer with high level of
customer delight.
In store there is a bar coding system is applicable to each and every item. They
have computerized system for maintaining their inventory. They are having two system
for maintaining their accountings.
Gini System
Tally
So by the way they have totally six outlets which are
Three at Delhi
Two at Ahmedabad
One at Rajkot
In near future, they are planning to open their outlets again in Gujarat Region at Baroda
and Surat.
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ABOUT RETAILING
1. What is Retail?
The word retail is, in fact, derived from the French word RETAILER, which means
to cut off a piece or break bulk. A retailer may be defined as a dealer or trader who sells
goods in small quantities or one who repeats or relates. Retailing can hence, be
considered as the last stage in the movement of goods and or services to the consumers.
put simply, any firm that sells products to the final consumer is performing the function of
retailing .it thus consists of all the activities involved in the marketing of goods and
services directly to the consumers, for their personal, family or household use.
The past century has been witness to many changes occurring in our everyday
world. Industrial and technological growth has made a significant impact on our lives as
consumers. One such industry, which has made a phenomenal impact on our daily lives, is
retail. This industry touches our lives as end consumers, by providing us with the products
or services that we need.
Almost everything we use in our daily lives including the feed we eat, the clothes
we wear, and the things we need for our homes or for ourselves, are bought from retail
stores. Goods are manufactured all over the world but are ultimately sold to us through
these retail stores.
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India has already proven its mettle as superpower in the arena of information
technology. The retail industry offers to bloom to the same level if conductive
environment and support is provided it. Indias one billion populations make the country
the second largest in the world in terms of population which is the very basis for
successful organized retailing. We should take heart from the fact that most of the worlds
successful retail stories in the developed as well as developing countries have shaped up in
small towns and villages.
Retailing is a green pasture not just for individuals or companies but also comes
with job opportunities in all aspects of the operations. Professionalisms in retail while still
in its infancy does show some promising future for those keen to make a career in this
fascinating world.
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2. What is Retailing?
Retailing involves
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Retailing differs from marketing in the sense that refers to only those activities, which
are related to marketing goods and/or services to final consumers for personal, family
or household use.
Whatever the form of retailing, a retail marketing strategy defines the execution of the
marketing process and facilitation of customer satisfaction. This retail marketing
strategy involves selecting a retail target market (i.e. the carefully/exactly identified
group of final consumer that a retailer sees to satisfy) and then implementing the
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Product Branding
Price
Packaging
Cost of Goods
Product Design
Business
Assortment
Expenses
Services
Gross Margin
Profit
Promotion
Distribution
Advertising
Logistics
Personal Selling
Store Location
Sales Promotion
Site Evaluation
Public Relation
Transportation
Visual Merchandising
Storage of Goods
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The implementation of such a retail strategy mix benefits consumer and producers and
yields economic utility. The same has been explained in detail in Annexure-1.
3. RETAILING IN INDIA
RETAIL SALES
The retail market in India is estimated to be worth around USD 180 billion. It is
Indias largest source of employment in the country after agriculture, employing more than
20 million people. The retail industry in India is largely unorganized with small and
individually owned businesses accounting for more than 98% of total retail sales.
There are nearly 12 million retail outlets in India, with a majority of them located
in rural areas. Though India has one of the highest numbers of retail outlets as a
percentage of population in the world, the retail space at 2 sq .ft per capita is amongst the
lowest. There has been a growing shift towards organized retailing in India in recent years.
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Recent years have seen the entry of several new players in the retail industry;
chains such as Westside, Shoppers Stop, Foodworld, Crossroads, Wills Lifestyle and
Lifestyle have been establishing themselves in the retail market. In addition several of the
existing players such as Nilgiris and Subhiksha, have been focusing on expanding their
operations. With per capita incomes rising and disposable income rising too, retail
industry is likely to witness high growth. Established retail brands, due to their image of
consistent quality and service, may be the most from these trends.
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OBJECTIVES
&
LIMITATIONS
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OBJECTIVES:1.
2.
3.
customers.
To evaluate the recent trends of Indian retail industry in order to come out with prospects for Indias
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LIMITATION:Although it would have been nice to conduct a perfect research study, but this study is conducted under
certain limitations, which were faced while doing this research. So it is highly recommended to consider
these limitations while going through the project study.
Other Limitations are:4. Sample size is limited due to the limited period allocated for the survey.
5.
Getting accurate responses from the respondents due to their inherent problem is difficult. They may
6.
7.
8.
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9. The staff of the Vishal only provides/ communicates the merits of its products.
10.
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SCOPE OF STUDY
SCOPE OF STUDY
This project gave us great exposure to the customers perception toward Vishal mega mart, Model House,
Jalandhar-II. The study also identifies the attitudes and preference of the consumers. The study also
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identifies that customers are satisfy with the services of Vishal mega mart, Model House, Jalandhar-II or
their expectation from Vishal mega mart.
This study also identifies the price gap of the different-different outlets like V-mart, Jalandhar &
VISHAL MEGA MART, Model house, Jalandhar.
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RESEARCH METHODOLOGY
RESEARCH METHODOLOGY:-
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Research Methodology is a way to systematically solve the research problem. When we talk to research
methodology we not only talk of research methods but also consider the logic behind the method we use
in the context of our research results are capable of being evaluated either by researcher himself or by
other. The purpose of this section is to describe the methodology carried out to complete the work. The
methodology plays a dominant role in any research work. The effectiveness of any research work
depends upon the correctness and effectiveness of the research methodology. This section deals with
research design used, data collection, methods used and sampling methods used.
MY RESEARCH DESIGN
I have chosen descriptive research design for my study because I am interested in knowing the consumer
perception about Vishal mega mart, Jalandhar-II. To accomplish the predefined objectives of the research,
descriptive research design is used to collect the require information from the sources.
TYPE OF RESEARCH
(DESCRIPTIVE RESEARCH) The main goal of this research is to describe the data and
characteristics about what is being studied. The idea behind this type of research is to study frequencies,
averages, and other statistical calculations. Although this research is highly accurate.
TYPE OF DATA
1.
PRIMARY DATA
The primary data is that which details we collect from the market and also used first time in the
research. So in this research we collect data very first time from customers which are totally fresh.
2.
Companies Broachers
Companies Website
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Internet.
DETAILS OF RESEARCH:-
METHOD USED
Data used:
Instrument used:
Sample size:
Data Analysis Tools:
Type Of survey:
SURVEY METHOD
Both Primary & Secondary
Structured Questionnaire
100
column, bar & area charts
Interview
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DATA ANALYSIS
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VIM
PANTEENE
TIDE
COLGATE (FRESH
ENERGY)
VATIKA
HEAD & SHOULDER
PRIL
VISHAL
V.MART
RELIANCE FRESH
64
63.7
60
199
190
174
220
210
199
66
55.4
53.9
85
85
70
129
120
120
72
72
64
Mean:The simple mathematical average of two or more numbers. Through to this calculation we can know the
average price gap between Vishal Mega Mart, Model House, Jalandhar-II, V-mart, Jalandhar & VISHAL
MEGA MART, Model House, and Jalandhar.
NOTE:On below analysis of V-Mart & VISHAL MEGA MART prices comparing with Vishal Mega Mart,
Model house, Jalandhar-II by default. That is why I didnt mention the name of Vishal Mega Mart store.
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DIFFERENCE
0.3
V-MART
TOTAL
4.03
MEAN= Xn
MEAN=4.32= 2.015 ANS.
ANAYSIS: This observation shows that VIM-BAR price gap is 2.015. VISHAL MEGA MART is selling Vim-Bar 60
Rs. This is cheapest rate as compare Vishal mega mart & VISHAL MEGA MART.
DIFFERENCE
9
25
X = 34
MEAN= Xn
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MEAN=342= 17 ANS.
ANALYSIS: This observation shows that Panteene Shampoo price gap is 17 Rs. But this is not good symbol for Vishal
mega mart because other stores selling same product cheapest price. Vishal mega mart selling Panteene
Shampoo 199 Rs., VISHAL MEGA MART 174 Rs & V-Mart 190. This shows that there is immense
price difference between all stores. And bad thing is this Vishal is that store who is selling very costly as
compare other competitors.
DIFFERENCE
10
21
X = 31
MEAN= Xn
MEAN=312= 15.50 ANS.
ANALYSIS:This observation shows that TIDE (4kg) price gap is 15.50 Rs. This is also big defferecial price. And
there is also Vishal mega mart is costly store as compare others stores.
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DIFFERENCE
0.6
V-MART
2.1
X = 2.7
TOTAL
MEAN= Xn
MEAN=2.72= 1.35 ANS.
ANALYSIS:This observation shows that Colgate with fresh energy product price gap is 1.35 Rs. This is quite good
average as compare other stores.
DIFFERENCE
0.00
15
X = 15
MEAN= Xn
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DIFFERENCE
9
V-MART
VISHAL MEGA MART
X = 18
TOTAL
MEAN= Xn
MEAN=182= 9 ANS.
ANALYSIS:This observation shows that price gap is 9 Rs. V-Mart & VISHAL MEGA MART are selling at same
price 120 Rs. But bad thing is this Vishal mega mart is selling at Rs. 139. Which is costly as compare
other stores..
DIFFERENCE
0.00
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X = 8
MEAN= Xn
MEAN=82= 4 ANS.
ANALYSIS:This observation shows that price gap is 4 Rs. V-Mart & Vishal mega mart are selling at same price 72 Rs.
But bad thing is this VISHAL MEGA MART is selling at Rs. 64.
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Once
24
Twice
30
Thrice
16
More
30
Total
100
ANALYSIS:The observation shows that 30 % of people out of 100 customers surveyed used to come in Vishal mega
mart on twice & more than four times which shows that local customer in Vishal mega mart used to come
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so many times. Because many families used to come and purchase their home care products & so many
things. And only 24 % & 16% prefer to go once & thrice time. Overall we can say that in Vishal mega
mart is a family store. Where they can get everything whatever they want to purchase.
2.
How much money do you usually spend on Vishal Mega Mart in a month?
(a)
0 to 2000
[ ]
[ ]
o to 2000
42
2000 to 5000
36
5000 to 8000
14
8
100
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ANALYSIS:42 % of people spend their money or mostly people used to spend their money (0 to 2000 Rs). And 36%
customers spend 2000 to 5000 Rs. In Vishal mega mart which shows that people mostly spend their
money up to 5000 Rs. 14% customer is there who spend 5000 to 8000 Rs. In Vishal Mega Mart store
Model House Jalandhar-II.and 8% customer who spend more than 8000 Rs in Vishal store.
The observation shows that Vishal mega mart, model house Jalandhar-II dont have big customer in terms
of money which is not good for them. Because Jalandhar, Model town is a neighbor town for Vishal. And
model town is that area where very rich families are living. This is good opportunity for Vishal mega
mart. If they want to increase their sale in high level or they want to make big or heavy customer in their
store so they need to do so many things like keep better quality product, good display, better assortment
& variety and make their employees professional & helpful in terms of service. Then they can make their
sale bigger as compare before.
3.
(a)
[ ] (b) with friends [ ] (c) with family [ ] (d) other (plz specify).
Alone
12
With Family
56
With Friends
28
Others
Total
4
100
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ANALYSIS:The observation shows that 56 % of customer used to come with their family. And 28% customers are
there who comes with friends. And there are so less customer who used to come alone & with others
because its family store and young and one customer try to avoid coming in Vishal Mega Mart, Model
house Jalandhar-II.
4.
(a)
[ ]
(b) Planed
[ ]
casual
40
planed
60
Total
100
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ANALYSIS:The observation shows that 60 % of customer come with planning in vishal.Because its family store so
family make plan that when they have or should go for purchase in Vishal mega mart. And 40%
customers are there who comes casually.
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5.
What features you considers when you purchase in Vishal Mega Mart. please give the rank.
(A)
GOOD
VERY GOOD
PRICE
58
0
AVG.
38
POOR
VERY POOR
TOTAL
100
ANALYSIS:The observation shows that 58 % of customers think that price of Vishal mega mart is good & 38% think
that its average price. But bad thing is that according to survey there is not even one customer who give
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very good rank for Vishal price as well as poor rank. But 4% customer is also there who give the rank
very poor. This shows that its price is not reasonable.
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(B)
GOOD
VERY GOOD
PRODUCT QUALITY
36
2
AVG.
58
POOR
VERY POOR
TOTAL
100
ANALYSIS:According to this analysis 58% customer think that its product quality is Average & 36% customer think
that quality is good. Maximum no. of customer feels that its product quality is nice as per the
requirement. 2% customers think that its product quality is very good as well as very poor. And 4% think
that its poor quality product. Overall survey shows that its Vishal mega mart has nice product quality.
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(C) VARIETY
GOOD
VERY GOOD
16
0
AVG.
60
POOR
22
VERY POOR
TOTAL
2
100
ANALYSIS:Observation shows that 60% of customers are there who think that in Vishal mega mart variety of the
product is Average & 22% customer think that variety is poor. 16% said that variety is good and 2%
customer is also there who think that variety is very poor. So according to this survey I can say that if
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they wanted to increase their sale volume in future they need to maintain good variety of the product then
they can increase their sale.
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(D)
GOOD
VERY GOOD
AVG.
POOR
VERY POOR
TOTAL
OFFER
56
12
28
4
0
100
ANALYSIS:Observation shows that whatever offers Vishal mega mart offer which is good. That is why 56%
customers think that offer is quite good as compare other retail stores. and good thing is that there is not
even one respondent who give very poor rank for Vishal mega mart offers. And 28% respondent think
that its offers is Average.12% customer think that offer is very good & 4% think that poor. Overall I can
say that its good result of this question or survey.
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6.
STAFF BEHAVIOR
GOOD
VERY GOOD
AVG.
POOR
VERY POOR
TOTAL
34
4
44
12
6
100
ANALYSIS:This observation is based upon Vishal mega mart Model house Jalandhar-II employees. Its quite
flabbergasted survey which show that behavior of the employee is not up to the mark or not professional.
That is why 44% of respondent think that employees behavior is not professional. They are not well for
their duty. 12% respondent think that poor staff behavior & 6% respondent think that Vishal mega mart
Jalandhar-II employees behavior in terms of professional ( talking style with customer mainly in FMCG
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section) is very poor which is very bad for organization image. But some of the employees are very good
that is why 4% customer gives them very good rank as compare other.
(A)
In Jalandhar
Address
92
Outside Jalandhar
Total
ANALYSIS:This observation show that many no. of customer used to come in Vishal mega mart Jalandhar-II is local
customer. 92% customer used to come from Jalandhar or nearby Jalandhar city.And 8% customer are
hare they are not from Jalandhar or local city.
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(A)
Age
18-25
32
26-30
30
31-35
22
36-40
41-50
>50
Total
100
ANALYSIS:Observation shows that 32% & 30% customers are young population between 18-25 & 26-30 age group
who used to come in store approximately. 22% from 31-35 age group. 8% & 8% are 36-40 & 41-50 age
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group. And there is no customer who is more than 50 years old. So I can say that very young customer
used to come in Vishal mega mart Jalandhar-II. This is good for store.
(B)
Income
5000-10000
22
11000-20000
38
21000-30000
10
31000-40000
N.A.
26
Total
100
ANALYSIS:This observation shows us which category or class customers actually come in Vishal retail store.
According to the survey I can say that maximum lower middle class customer used to come in Vishal
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retail store Jalandhar-II. 22% customers income is 5000-10000 Rs. 38% customers income is 1100020000 Rs. And 10% customer income is 21000-30000 Rs. And 2-2% customer income is 31000-4000
Rs. & more than 40000 Rs. 26% customer is here who doesnt have any income like student & children
etc.
(C)
QUALIFICATION
10th
10
12th
20
Graduate
44
P.G.
18
Diploma
other
Total
100
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ANALYSIS:Basis of this observation we come to know that which kinds of customer actually come in store.
According to this survey we come to know that maximum no of customers is Graduate 44% who used to
come in Vishal Jalandhar-II. 18% is post graduate, 20% 12th & 10% metrics pass customers. Overall we
can say that in Vishal mega mart Jalandhar-II maximum no. of customer used to come is literate. This is
good for them. Because they understand the organized retail concept..
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LITERATURE REVIEW
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LITERATURE REVIEW
ARTICLE NO. 01
DISCOUNTS MALL LOCAL STORES
Knight Ridder Tribune Business News. Washington: Jul 29, 2009. pg. 1
ABSTRACT (SUMMARY)
An ET survey on the retail market shows that retail chains such as Big Bazaar and Vishal Mega Mart are
offering attractive schemes and selling products at cheaper rates. For instance a kg of bottled Maggi
tomato ketchup costs Rs 74 at Big Bazaar as against a maximum retail price of Rs 84, which a mom-andpop store would charge. Also one can buy a two litre bottle of Sprite for Rs 38 at Vishal Mega Mart
instead of paying a market price of Rs 42 at a local store.
ARTICLES NO. 02
VISHAL RETAIL TO EXPAND TO 5 CITIES
Business line. Chennai: Jun 24, 2009. pg. 1
ABSTRACT (SUMMARY)
The company inaugurated its first mall in [Pune], its first in the western region. Mr Ramchandra Agarwal,
Managing Director, said the company would expand to cities such as Chandigarh, Ghaziabad, Patiala,
Surat and Meerut.
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Located at the KPCT Towers building at Fatima Nagar, the Vishal Mega Mart will give Pune an
experience of the latest in the world of fashion and trends.
The 22,000-square-feet second floor has supermarket, music stores, household items, home appliances,
car accessories, stationery, travel accessories, footwear, hardware accessories and electrical appliances.
ARTICLES NO. 03
VISHAL RETAIL SETS UP SHOP IN MUMBAI
Knight Ridder Tribune Business News. Washington: Jul 21, 2010. pg. 1
ABSTRACT (SUMMARY)
Vishal's prices are roughly 15 to 20 percent less than other mass market garment labels. Vishal Mega
Mart promises to deliver all the shopping needs of the customers in Mumbai. The store has been designed
and planned to give a unique shopping experience to all its customers. The company aims at offering the
customers a portfolio of products at bargain prices.
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SWOT ANALYSIS
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S WO T ANALYS I S
Some of the strengths and weaknesses of Vishal Mega Mart, Model House, and Jalandhar-II are outlined
below. Most of the weaknesses & strengths has been given by customers through to questionnaire..
1. STRENGTHS:
2.
WEAKNESSES: Lack of parking space because parking area is not clean & there has been so many things kept on
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Information technology systems are not working properly like- CCTV. CEMERAS, PRINTERS &
SCANERS etc.
Layout of the Vishal mega mart, Model house Jalandhar-II is quite average.
Lighting system in not good. Because many lights are not working in the stores.
In Vishal Jalandhar-II store A.C. sound is very noisily inside the store. Which irritate the customers..
Music system is not good. Because there has been playing two-2 songs at the same time. This makes
3.
OPPORTUNITIES: Increasing penetration in the Jalandhar city by leveraging their supply chain, distribution and
logistics network
Emphasis on Backward Integration.
Expansion of FMCG.
Increasing customer satisfaction and our base of loyal customers
Continue to upgrade information technology systems and processes
Continue to train employees and seek entrepreneurship from employees.
To increase the customer satisfaction by providing different variety of products.
Z-line (Manufacturing unit of Vishal) if we create the brand image of it. It will get additional sales
in the future.
Coming era is of knowledge and information if we sell our manufacturing unit product through
internet so we can create its brand image + additional sales in future.
There is a boom of retail in future according to current scenario. If Vishal creates brand image of its
Z-line product, so it can give direct competition to the other branded products in future.
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4.
THREATS:
KEY FINDINGS
Products availability in Vishal mega mart is not up to the mark. Especially in grocery section.
Noisy and unpleasant environment is irritates customer. Air conditioning is not so good.
Discounts and offers doing well in the store.
Product display and signage is average.
Quality in products is average.
Location of Vishal mega mart is good.
Parking facility in Vishal mega mart is not good.
Cleanliness and hygiene maintained in the store is not up to mark.
Security of Vishal mega mart is not up to mark.
Some Employees of Vishal mega mart is not providing proper knowledge to customers and some
employees do not attend the customers.
Need to improve music system in proper manner.
SUGGESTIONS:
Company need to spend a lot on advertising and promotion to create brand image of its product
(Z-LINE).
Make frequent advertisements in both print and electronic media.
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Making stalls in corporate melas like trade fair, maybe beneficial to create brand image of its
product
Need to provide additional offers and discounts as per customer requirements.
Need to include varieties of similar item.
Provide more discounts on FMCG.
Provide better customer service.
Maintained proper display to create impulse. (It is assumed that near about 70% sales comes from
impulse marketing and if proper display is not maintained impulse cannot be created).
Better if we provide filtered information about Vishal Mega Mart.
Customer facility should always be under watch.
Store should provide free home delivery facility.
Company should ensure that quality and quantity of the commodity is accurate.
Company should provide regular training to their staff and aware him with the modern technique of
CONCLUSION:After completing this research I come to know that Vishal Mega mart is ahead of Easy Day Jalandhar-II
and VISHAL MEGA MART, Jalandhar-II & V-Mart Retail in terms of sales. Only Big Bazaar & Easy
Day Jalandhar-I is ahead of Vishal Mega Mart because of its prime Location and higher product range. .
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But there are few areas where Vishal, Jalandhar-II malls needs amendments and these suggestions are
mentioned in these malls. Advertising is an important factor of getting sales promotion.
ANNEXURES:75
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SAMPLE OF QUESTIONNAIRE
CONSUMER BEHAVIOR ABOUT VISHAL MEGA MART JALANDHAR-II.
1.
(b)
2.
(b)
How much money do you usually spend on Vishal Mega Mart in a month?
0 to 2000 [ ] (b) 2000 to 5000 [ ] (c) 5000 to 8000 [ ] (d) More than 8000 [ ]
3.
(b)
4.
(b)
5.
What features you considers when you purchase in Vishal Mega Mart. please give the rank.
ATTRIBUTES
VERY GOOD
GOOD
AVERAGE
POOR
VERY POOR
PRICE
PRODUCT QUALITY
VARITY
OFFERS
6.
VERY GOOD
7.
GOOD
AVERAGE
POOR
VERY POOR
8.
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1.
Name: -
2.
Address: -
3.
Phone No.
4.
.
.
.
18-25
5.
26-30
5000-10000
6.
(a)
31-35
36-40
41-50
>50
Income
Qualification
10th [ ] (b) 12th [ ]
11000-20000
(c) Grad.
SURVEYOR NAME:
[ ]
21000-30000
31000-40000
DATE:
> 41000
[ ] (f) Other
TIME:
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BIBILIOGRAPHY
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REFERENCES
BOOKS REFERRED:
Retailing Management
Pradhan, Swapna
ARTICLES REFERENCES
Knight Ridder Tribune Business News. Washington: Jul 29, 2009. pg. 1
Business line. Chennai: Jun 24, 2009. pg. 1
Knight Ridder Tribune Business News. Washington: Jul 21, 2010. pg. 1
http://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-itsgrowth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-
2.
3.
opportunities7.asp
http://business.mapsofindia.com/india-retail-industry/indian-organized-retail-market.html
http://blogs.expressindia.com/showblogdetails.php?contentid=306131
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