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Rediff.comGetaheadFrom5Kto5crore:Acollegedropout'samazingjourney

'Idon'twasteasingledaywithapersonwhoisnotfitforthecompany'
April06,201411:30IST

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Amothergoesbacktoschool,forherdaughters
12yearolddevelopsaBrailleprinterfor$350
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'WerevolutionisedonlinelingeriebuyinginIndia'
'Ididn'twanttobeapersonalbarbertothestars'

10,000plussuccessfulSEOprojects

yFebruary2014,fiveyearssincehewalkedoutwithRs5000,"IwasmakingoverRs5croreayear."

AccordingtoChourey,workingonseveralprojectssimultaneouslytheytakeuparound300projectseverymonthon
average,andthismonththeyhave425onhandworkstotheiradvantage.
TheirtargetbeingtheSEOsegment,theyrelyonexternalfactorslikechangingGooglealgorithms,fluctuatingonline
marketingtrendsandsoon.
"Whenweworkonahugenumberofprojects,wecaninvestmoremoneyandresourcesintoresearch.Andso,wecan
weathernegativemarketconditions,"hesays.
AccordingtohisprojectmanagerAbhinavSharma,atthelastcountuptoFebruary2014,theyhavedeliveredmorethan
10,000successfulSEOprojects.
Today,IndiaInfotechhasmorethan4000clients.
"Wehaveoptimisedourbusinessmodeltogeneratemaximumprofits.Soourrevenuemarginsareveryhighascompared
toanytraditionalcompany,"hesays.
"Forourclients,wearethesuperheroesofSEO."
TwothirdsofIndiaInfotechsbusinesscomesfromtheUS.TheWallStreetJournalpegsthedigitalmarketingindustryat
about$62billionintheUSalone.
Asmorebusinessesaremovingtowardspaidoptimisation/paidadsfromorganicoptimisation,Shashankbelievesthat
socialmediaoptimisationisgoingtoberevolutionaryindigitalmarketing.
"VideooptimisationisthenextbigthingwiththenewgenerationofTVslikeAppleTV,Cromecastetc.Thevideoadsmarket
isgoingtobehuge,"hesays.
Asinmoststartups,hiringwasahugechallengeforChoureytoo.
"TheproblemwithmeisthatItrustpeopleveryeasilyandItrustblindfolded.Ibelieveifyoucan'ttrustpeopleworkingwith
you,thenyoubetterdontworkwiththem."
Hehashadquiteafewbitterexperienceswiththis.
Ninemonthsintothecompany,hefoundthathisfriendsalsohisfirstrecruiteeswereworkingforhisrivalsbehindhis
back.
"Isackedallsevenofthem,andstartedbuildingmyteamagain.
"Asimilarincidenthappenedayearback.
IguessIhaven'tlearntenoughfromthoseexperiencesasIstilltrustmyteamblindly.

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"Iamsomethingofaperfectionist.SoIexpectreliability,discipline,energy,trustfromthepeoplewithwhomIwork.
"IalwaysmakesureIworkwithanexcellentteam.Nocompromise.
"Idon'twasteasingledaywithapersonwhoisnotfitforthecompany."
Earlier,working18hoursadaywasaroutineforhim.Now,heisnotthataggressiveatwork.
"Atthecompany,nowmyjobistoplanthings,processes,methodsofexecutionandsoon.
"Istillworkfor8to10hoursaday.ButIliketousemycorestrengthinhackingandsecuritytodosomegoodfortheplanet
anditspeopletoo,anonymously,"hesays.
Anotherthingthathaschangedisthelookonhisneighbour'sfacewhenhetakesoutoneofhissuperbikesorshinycars.
Whatdidyoulearnfromthestoryofthishackerentrepreneur?Shareyourthoughtsinthecommentssectionbelow.
Image:ShashankChaubey
Photographs:CourtesyShashankChaubey'sFacebookPage
Tags:SEO,TwothirdsofIndiaInfotech,AbhinavSharma,AppleTV,Shashank

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DiscussionBoard
Writeamessage
Total34messages

Pages<Newer|1|2|3Older>

BeReadyforAnotherStory.
byKRUNALDAHYABHAIGAJJAR(ViewMyPage)onApr07,201406:43PM
BereadyforanotherStoryinShortTime...

Reply Forward|Reportabuse

Passion
byrajeshsahni(ViewMyPage)onApr07,201405:59PM
Passionisthekeyofsuccessbutthestoryhasnottotallytrue.Veryfewgotopportunitiestoenhancetheirstrength.

Reply Forward|Reportabuse

....brilliantmind
bydevendragupta(ViewMyPage)onApr07,201405:07PM
Reallyamazingbuttooinmylifeihadseensomepeoplewhowereveryordinarybyeducationbutdamtalented
....reallybrilliant

Reply Forward|Reportabuse

TheChoureysucessstory
byJyotiBhalerao(ViewMyPage)onApr07,201401:15PM|Hidereplies
Itisreallyamazing&inspiring.Whencomputerscamepeoplewereafraidoflosingthejobs.Ithinkonehastosee
theopportunity&workonitsincerely,thenthereisnolimittowhatonecando.InitiallyIfelthisworkwas
unproductive.Hehasshownhowpeoplehackthesite&howoneshouldprotectthem.ThatisProblem&a
solutionunderoneroof.
Greatjob,Allthegoodluck.

Reply Forward|Reportabuse
Re:TheChoureysucessstory
byamarnayak(ViewMyPage)onApr07,201401:35PM
Hacking,Isithonesty?

Reply Forward|Reportabuse
Re:TheChoureysucessstory
bysukhmeetsingh(ViewMyPage)onApr07,201407:19PM
seemscopiedfrmthefilmMickeyVirus..rediffisitoriginal?

Reply Forward|Reportabuse

Webdesigner,SEOimplementorcompanynothingtodowithhacking
byokroal(ViewMyPage)onApr07,201411:15AM|Hidereplies
WithverygoodconnectioninUSA,mustbeastrongagentinUSAwhoisfetchinghimlotofproject2/3ofitstotal
project.somainwinnerisgoodagentconnectionhere.

Reply Forward|Reportabuse
Re:Webdesigner,SEOimplementorcompanynothingtodowithhac
byiota(ViewMyPage)onApr09,201411:44AM
possible

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