Professional Documents
Culture Documents
AUDIT
BUSINESS PSYCHOLOGY
EFFECTIVE COMMUNICATION WITHIN ORGANISATIONS
2015
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studies
Businesses nowadays focus their attention on reducing costs and
improving quality, while at the same time try to speed up the production
processes. For attaining this, improved information and communication
technologies, market globalization, social trend alterations, unstable and
unpredictable markets as well as greater competitivity are in order (Igbaria &
Guimaraes, 1999; Kurland & Bailey, 1999; Townsend, DeMarie &
Hendrickson, 1998; Vivien & Thompson, 2000). In that case many believe the
virtual workplace is the key for such issues (Igbaria & Tan, 1998; Kayworth &
Leidner, 2000; Townsend et al., 1998).
Communication is one of the major issues manager and workers are
concerned about in a virtual workplace (Cascio, 1999, 2000; Fritz, Rhee &
Narasimhan, 1998; Townsend et al., 1998), and at the same time one of the
greatest obstacles is efficient telecommuting (Ruppel and Howard, 1998).
Studies in communication systems in virtual workspace show that efficient
communication is more vital than in traditional environments (Conner, 2003;
DeSanctis and Monge, 1999; Kayworth & Leidner, 2000) mainly because the
virtual workplace changes the familiar design, content and circumstances of
organisational communications (Nilles, 1998; Townsend et al., 1998).
Negative outcomes of communication and interaction with managers and coworkers in the virtual office have been found by Hill, Miller, Weiner & Colihan
(1998) and also by Huws, Korte & Robinson (1990). Also, Hargie, Tourish &
Wilson (2002) relate that poor communication corresponds with a decrease in
productivity, lesser commitment, greater absenteeism rates and also high
turnover. Staples (2001a) also relates that workers in a virtual environment
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encounter low levels of job satisfaction, manager-subordinate trust and
greater job stress, all these being the result of poor communication.
Green, Hilken, Friedman, Grossman, Gasiewski, Adler & Sabini (2005)
however, found that Instant Messaging in the workplace (a form of technology
based communication) supplies short-term advantages but eventual long term
losses. These discoveries are concurrent with ersatz social engagement
theory (Green & Brock, 1998) predictions. The Instant Messaging, with its
expected quick responses that lead to short replies which might not supply
profound communication, shows to be fun for users providing an
instantaneous boost in disposition (mainly for women), but might cost life
satisfaction on the long run, as predicted by the ersatz theory (Green & Brock,
1998).
Even more contrasting is a study conducted by Akkirman & Harris
(2005) which shows that, in the organisation they conducted their research in,
office workers relying on technology for communication displayed notable
higher levels of satisfaction than their colleagues which made use of
traditional ways of communicating.
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and Evaluation apprehension theory (Harkins & Jackson, 1985), for this
organisation, and any of its kind in general, should show how communication
could be influenced in a positive/negative manner by technology. Since
communication, especially in a virtual environment (Cascio, 1999, 2000; Fritz
et al., 1998; Townsend et al., 1998) is important to maintain productivity and
cost effectiveness (Igbaria & Guimaraes, 1999; Kurland & Bailey, 1999;
Townsend et al., 1998; Vivien & Thompson, 2000), the way it is regarded to in
a normal workplace environment could influence productivity as well as high
turnover numbers (Hargie et al., 2002), and nevertheless social behaviour.
Procedure
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The approach to conduct this study was by using a 5 item qualitative
questionnaire (figure 3) designed particularly for this research audit. The
questions are regarding typical days at the workplace when communication is
involved, now and 20 years ago, and about advantages, disadvantages and
ways of improving the communication in both cases.
The questionnaire was handed by a gatekeeper, while the instructions
were given online through Skype to all of the participants at once. In addition
to this a Participant Information Sheet (figure 2) and a Consent form (figure 1)
was also administered to each of the participants. They were advised to read
the Participant Information Sheet for further information about the study and
also to read the consent form and sign it if they agree. They were told that
they can at any point withdraw from the survey if they feel the need to (as
highlighted in the Participant Information Sheet). They were told that the
questionnaire would be anonymous and that the data, which would be held for
as long as 7 months, would be kept safe on a password protected computer
(as stated in the Participant Information Sheet ). Then they were advised to
take the envelope (containing the questionnaire), go back to their offices and
complete them by themselves (in order for no psychological discomfort to take
place). They were regarded to the fact that the time for completing the
questionnaire may take up to 30 minutes, and they were prompted to return
the questionnaires to the gatekeeper at the end of the working day.
The results from the questionnaires were dealt with using thematic
analysis. Models (themes) within the given data were recognised, analysed
and described, while also organising the data set (codes) in great detail
(Braun & Clarke, 2006).
Analysis
The data was analysed in the form of a comparison between the 20
years ago communication and the one in our times. The 20 years ago point in
time actually marks the beginning of the development of business information
resources. The number of websites has been on an exponential expansion
since 1994 when the first commercial web browsers were created (Liu, 2000,
p. 235). Also, regarding mobile telephony, Romania in particular hasnt been
part of the gsm family no early than 1997 (Nae & Turnock, 2009, p. 59). This
way the comparison between the two environments should show the benefits
and/or flaws of the technology that developed over the years in the case of
communication.
The data was analysed first so as to find elements of the text that are
related to the research question: Which of the past findings regarding
interpersonal relationships when communicating with the use of technology
are relevant, and nonetheless how they affect social interaction in the
workplace nowadays? Secondly, the elements found were grouped in analytic
categories (codes). Some elements of the text were included in more than
one category, while some in none. The data was reviewed to ensure the
definition of the codes was relevant. The thematic analysis resulted in 32
codes, which were then again grouped into 7 main themes (figure 4): Benefits
of communication 20 years ago; Benefits of communication now; Downsides
of communication 20 years ago; Downsides of communication now; How
information was transmitted 20 years ago; How information is transmitted now
and Miscellaneous.
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implies that social support aids people to evaluate a stressful situation and
plan strategies to pull through. Also, in Verbal communication advantages,
some, speak of general verbal communication advantages : Communication
needs to be direct this way fair and much faster results would be obtained,
and particularly about its effects on productivity.
Another category is the Ease of problem solving through
communication 20 years ago with fewer responses than the previous
mentioned, but still essential. It reflects the effortlessness of analysing
problems and the swiftness of the solving of them: The communication was
being done directly, solving different issues or misunderstandings on the spot
or communication was done verbally you had the possibility to analyse
in real time the situation you were facing . These responses highly
correspond to the Evaluation apprehension theory suggested by Harkins &
Jackson (1985), which says that when individuals attend a task while in the
company of others they consider they are being evaluated, thus leading to
tension motivating them to perform better.
In Miscellaneous statements regarding communication quality 20 years
ago participants value good communication either due to the quality of
selection of employees in the workplace: communication was good, because
it seemed that in that organisation arrangement people were placed exactly
were they fitted or either because of the reliability of people back then:
verbal communication was a lot more trustworthy; people would stick to their
initial plans. These answers werent numerous enough so as to fit in codes
on their own so they were all dealt with within this section. They do support
the general theme of Benefits in communication 20 years ago though.
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Brief statements regarding communication quality 20 years ago
category, even if it doesnt show any particular social behavior or influence, it
validates the overall theme through a good number of statements such as I
didnt have any communication issues with my colleagues 20 years ago or
The communication was good. It points out the respect that people had
regarding communication in those times.
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productivity (Igbaria & Guimaraes, 1999; Kurland & Bailey, 1999; Townsend et
al., 1998; Vivien & Thompson, 2000).
The next code with a decent amount of data is the General statements
regarding communication benefits now. Through statements like: Nobody
denies the efficiency of digital communication or I get in touch with my
superior easily both electronically and by phone people in this audit
underline some ease in communication nowadays. Also, Between colleagues
(same department) - very well sustains the claim that some may interact
poorly with co-workers outside their enclosed working space. Advantages of
written communication now suggests that some prefer indirect forms of
communicating: Today I communicate better in writing with people I have
never seen before, but with whom I collaborate for years while others
appraise the various forms of data that could be sent with the use of present
technology in Greater amounts of information sent now: now, through email any information can be transmitted (written, drawn etc.). Some say
communication gives the opportunity to be more independent when
conducting their projects in Independence in communication now : any of
the administrative employees or board members could be implicated in the
real-time analysis of processed data.
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and the lack of their presence: absence of e-mail (which means great
swiftness and flexibility in communication) or
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talking about the social side of communication and not the efficiency of
modern technology concerning productivity ( it was hard to make real time
analysis).
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all departments on the network to Difficulty to analyse data due to large
amounts now where some say the information transmitted has been
increased and thus making it difficult to examine: today there are situations
when the information value received is difficult to process so as sometimes
dealt with superficially. This is also similar to the superficial side of
communication nowadays highlighted above. Some other extracts show that
the difficulty in maintaining an equilibrium between means of communication
may be an issue ( Balance between technology and direct communication
now): but each participant must try to maintain a balance between virtual
communication and direct communication. Then of course there are some
General opinions on downsides of communication now: Between colleagues
(different departments) it leaves much to be desired which identifies poor
communication inside the organisation even though communication inside
their own office is good, or Now communication is, in most cases doubtful,
an opinion that generally clarifies the overall feel of poor or lack of
communication nowadays. These point out the general negative feel of
communication today though not clearly identifying the reason why. Last but
not least, even though the general opinion is about the superficial and
inhumane ways of communication that lead to issues in understanding, some
see verbal communication itself as a flaw: (Verbal communication downsides
now): tasks are being transmitted using a tonality or language that leaves
a lot to be desired.
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These two themes consisting of two categories each, though separate
from each other, help ascertain the general findings in the previous four
themes. Extracts that depict Verbal communication 20 years ago : from
supervisor to subordinate verbally; meeting and discussing different
problems generally face to face. It was a direct communication between
partners or when mobile phones didnt exist the best way to
communicate between manager and subordinates was verbally, directly are
almost equivalent in quantity to other forms of communication back then:
communication inside and outside the organisation was done by telephone
and fax machines or in urgent situations data being sent through radio
transceiver (Communication by other means 20 years ago). This only might
show that verbal communication was used almost half the time in the
workplace in those times leading to evaluation and managing of stressful
situations better (Cobb, 1976).
In the other case Verbal communication now consists of far less items
than Communication by other means now , and even in some of those cases
it wasnt the only way of sending information: get in touch with my
colleagues from Human Resources both physically and in writing through the
intranet system. Other forms of communication were presented as
reading of my e-mails; I sent the projects in electronic format or through
usb memory sticks.
There was also a seventh theme called Miscellaneous consisting of
two codes, which though they seemed to attempt to answer the study
question at first they were rather vague: An e-mail can change the priorities
scheduled a day before.
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Discussion
This study shows the importance of direct human communication on a
day to day basis at the workplace. This is mainly because people remember
that 20 years ago there were stronger bindings between colleagues and
greater will towards the same purpose as well as a general good feeling of
more friendly communication. This friendliness remained strong in the
participants minds because they were able to overcome stressful situations
easier in such a manner (Cobb, 1976). It was also stated consistently that it
was easier to solve and analyse issues back when there was little technology
at hand as social presence motivates people to perform better. (Harkins &
Jackson, 1985).
These findings are relevant as there were clearer and more substantial
answers regarding benefits of communication 20 years ago than answers on
benefits of communication nowadays, as well as fewer downsides back then
as opposed to now. As the last two themes show, verbal communication was
predominant 20 years ago when technology in communication was timidly
making its appearance, thus underlining the social benefits of communication.
Even though not so solid, there are numerous references to the
benefits of communication in the present, especially the rapidity and
effortlessness of it, but these have actually more to do with productivity
(Clampitt & Downs, 1993) than with social psychology.
These findings correspond to past studies in this field - the negative
outcomes of communication in the virtual workplace (Hill et al.,1998; Huws et
al.,1990), or the low levels of job satisfaction, trustworthiness and high
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amounts of stress due to poor communication at the virtual workplace found
by Staples (2001a). They didnt however depict neither short term advantages
nor long term losses (Green et al., 2005) in particular.
There are however some limitations of this study regarding its validity
and reliability. First regarding transferability, the sample size is rather small,
and even though it might reflect the opinion of employees from this certain
organisation, it may not be relevant for others. Second, this questionnaire
hasnt been used before, so its credibility might be questionable.
As the use of technology in communication nowadays has made
human relations more distant and rigid, there are some recommendations
regarding improvement in this particular organisation. First, there should be
an environment that would mirror the one when communication technology
was merely existent but without affecting productivity. This could be obtained
with more physical meetings between managers and subordinates, more
physical interactions between employees (if daily situations dont permit it,
more team-building sessions). Also, as some consider communication with
other departments that it leaves much to be desired, the organisation should
consider switching to open workspaces instead of separate, enclosed offices.
REFERENCES
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Akkirman, A., D. & Harris, D., L. (2005). Organizational communication
satisfaction in the virtual workplace, Journal of Management Development,
24, 5, 397 409
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DeSanctis, G. & Monge, P. (1999). Introduction to the special issue:
communication process for virtual organizations, Organization Science, 10, 6,
693-703.
Green, M., C., & Brock, T., C. (1998). Trust, mood, and the outcomes of
friendship determine preferences for real versus ersatz social capital, Political
Psychology ,1, 9, 527-544.
Green, M. C., Hilken, J., Friedman, H., Grossman, K., Gasiewski, J., Adler, R.
& Sabini, J. (2005). Communication via Instant Messenger: Short and LongTerm Effects, Journal of Applied Social Psychology, 35, 3, 445-462
Hargie, O., Tourish, D. and Wilson, N. (2002). Communication audits and the
effects of increased information: a follow-up study, The Journal of Business
Communication, 39, 4, 36 - 414.
Harkins, S., & Jackson, J. (1985). The role of evaluation in eliminating social
loafing. Personality and Social Psychology Bulletin, 11, 457-465
Hill, J., Miller, B., Weiner, S. & Colihan, J. (1998). Influences of the virtual
office on aspects of work and work/life balance, Personnel Psychology, 51, 3,
83 - 667
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Huws, U., Korte, W., B. & Robinson, S. (1990). Telework Towards the Elusive
Office, Wiley, Chichester
Igbaria, M. & Tan, M. (1998). The Virtual Workplace, Idea Group Publishing,
Hershey, PA
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Human Geographies Journal of Studies and Research in Human Geography,
3, 2
Staples, S. (2001a). A study of remote workers and their differences from nonremote workers, Journal of End User Computing, 13, 2, 3-14
Vivien, K.G. & Thompson, S.H. (2000). To work or not work at home an
empirical investigation of factors affecting attitudes towards teleworking,
Journal of Managerial Psychology, 15, 3, 86 - 560
APPENDICES
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Participant Information
Name of researcher: Mihai Cosmin Ouatu
Project Title: Communication development at the workplace
1. What is the purpose of the audit?
The purpose of this audit is to observe some key issues regarding
communication at the workplace
2. Why have I been selected to take part and what are the exclusion
criteria?
You have been selected to take part in this study because you represent the
sample population of this organisation. The sample population in this
particular study is men and women older than 43 who were employed in 1994.
3. What will I have to do?
You will have to complete a questionnaire with questions regarding
communication in the past 20 years in your own office. The time to complete it
will be approximately 30 minutes.
4. Will my participation involve any physical discomfort?
No physical discomfort will be involved with your participation to this study, as
it has been risk assessed.
5. Will my participation involve any psychological discomfort or
embarrassment?
No psychological discomfort or embarrassment should be involved with your
participation to this study
6. Will I have to provide any bodily sample (i.e., blood, saliva)?
No you will not.
7. How will confidentiality be assured?
The research team has put in place a number of procedures to protect the
confidentiality of participants. You will be allocated a participant code that will
be sued to identify and data that you provide. Your name or other personal
details will not be associated with your data, for example the consent form that
you sign will be kept separate from your data. All information you provide will
be treated in accordance with the data protection act.
8. Will I receive any financial rewards / travel expenses for taking
part?
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No financial rewards are provided.
9. How can I withdraw from the study / Experiment?
The information you provide is important. If you have any concerns please
discuss these with the researcher. During the study itself, if you decide that
you do not wish to take any further part then please inform one of the
research team as soon as possible and they will facilitate your withdrawal and
discuss how you would like your data to be treated. After you have completed
the research you can still withdraw your personal information / data, up to the
point of data analyses, by contacting one of the research team. Give them
your participant number or if you have lost this give them your name.
10. If I require further information who should I contact and how?
For questions regarding the study or protocol please contact
Mihai Cosmin Ouatu
e-mail: 14068621@students.southwales.ac.uk
The data collected in this study will be used for a Communication Audit
Module Assessment. It may also be published in scientific journals or
presented in conferences. Any information and data gathered during this
research study will only be available to the research team identified in the
information sheet. Should the research be presented or published in any form,
all data will be anonymous (i.e., your personal information or data will not be
identifiable).
All identifiable paper records will be stored in a locked filling cabinet,
accessible only to the research team and all electronic information will be
stored on a password-protected computer. All of the information you provide
will be treated in accordance with the Data Protection Act. This information
will be destroyed 7 months after completion of the audit. If the research is
published in a scientific journal it may be kept for an additional 3 years before
being destroyed. During that time the data may be sued by members of the
research team only for purposes appropriate to the research question, but at
no point will your personal information or data be revealed.
This study and its protocol have received full ethical approval from the School
Of Psychology, Early Years and Therapeutic Studies Ethics Committee.
Figure 3: Questionnaire
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Downides of
communicatio
n now
How
information
is
transmitted
now
How
information
was
transmitted
20 years ago
Miscellaneou
s
Brief
statements
regarding
communication
downsides 20
years ago
General
opinions on
downsides of
communication
now
Verbal
communicatio
n now
Communicati
on by other
means 20
years ago
Result of
communicatio
n now
Advantages of
written
communication
- now
Large
packages of
information
difficult to
mannipulate20 years ago
Lack of
responsibility
now
Communicati
on by other
means
now
Verbal
communicatio
n 20 years
ago
Personal
opinion on
communicatio
n
The human
side of
communication
20 years ago
Greater
amounts of
information
sent - now
Result of lack
of
communication
20 years ago
Lack of
humanity in
communication
now
Participative
side of
communication
20 years ago
Swiftness of
communication
- now
Resistance to
change in
communication
- 20 years ago
Verbal
communication
downsides
now
Miscellaneous
statements
regarding
communication
quality 20
years ago
Independence
in
communication
- now
Cause of
downsides of
communication
20 years ago
Complying with
the
organisation's
communication
rules now
Verbal
communication
advantages
Complying with
the
organisation's
communication
rules 20 years
ago
Slow
transmission of
data - 20 years
ago
Balance
between
technology and
direct
communication
now
Benefits of
communicatio
n 20 years
ago
Benefitss of
communicatio
n now
Downsides of
communicatio
n 20 years
ago
Brief
statements
regarding
communication
quality 20
years ago
General
statements
regarding
benefits of
communication
-now
Ease of
problem
solving
through
communication
20 years ago
Lack of
technology
downsides in
communication
now
Difficulty to
analyse data
due to large
amounts - now
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