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1.

Is there any link between your marketing strategy and


corporate strategy?
2. Does your marketing strategy reflect your vision, mission
and corporate objectives?
3. Do you have an active knowledge or information
management system in your organization?
4. Have grouped your customers into various segments based
on social, demographic, geographic characteristics?
5. How do you define the customer profile of your company?
6. What are the merits (possible) of relationship marketing in
your organization?
7. How strong is the link between your strategic positioning and
marketing tactics?
8. Are your product, pricing, place and promotion strategies
supporting your strategic positioning?
9. Have you ever analyzed your external environment & its
impact on your organization?
10.
Have you ever thought where your organizations will be
after 10 years?
11.
Do you have a preplanned growth strategy?
12.
Have you taken any steps towards branding?
13.
Is there any link between your marketing strategy and
corporate strategy?
14.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
15.
Do you have an active knowledge or information
management system in your organization?
16.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
17.
How do you define the customer profile of your
company?
18.
What are the merits (possible) of relationship marketing
in your organization?
19.
How strong is the link between your strategic
positioning and marketing tactics?
20.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?

21.
Have you ever analyzed your external environment &
its impact on your organization?
22.
Have you ever thought where your organizations will be
after 10 years?
23.
Do you have a preplanned growth strategy?
24.
Have you taken any steps towards branding?
25.
Is there any link between your marketing strategy and
corporate strategy?
26.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
27.
Do you have an active knowledge or information
management system in your organization?
28.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
29.
How do you define the customer profile of your
company?
30.
What are the merits (possible) of relationship marketing
in your organization?
31.
How strong is the link between your strategic
positioning and marketing tactics?
32.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
33.
Have you ever analyzed your external environment &
its impact on your organization?
34.
Have you ever thought where your organizations will be
after 10 years?
35.
Do you have a preplanned growth strategy?
36.
Have you taken any steps towards branding?
37.
Is there any link between your marketing strategy and
corporate strategy?
38.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
39.
Do you have an active knowledge or information
management system in your organization?
40.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?

41.
How do you define the customer profile of your
company?
42.
What are the merits (possible) of relationship marketing
in your organization?
43.
How strong is the link between your strategic
positioning and marketing tactics?
44.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
45.
Have you ever analyzed your external environment &
its impact on your organization?
46.
Have you ever thought where your organizations will be
after 10 years?
47.
Do you have a preplanned growth strategy?
48.
Have you taken any steps towards branding?
49.
Is there any link between your marketing strategy and
corporate strategy?
50.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
51.
Do you have an active knowledge or information
management system in your organization?
52.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
53.
How do you define the customer profile of your
company?
54.
What are the merits (possible) of relationship marketing
in your organization?
55.
How strong is the link between your strategic
positioning and marketing tactics?
56.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
57.
Have you ever analyzed your external environment &
its impact on your organization?
58.
Have you ever thought where your organizations will be
after 10 years?
59.
Do you have a preplanned growth strategy?
60.
Have you taken any steps towards branding?

61.
Is there any link between your marketing strategy and
corporate strategy?
62.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
63.
Do you have an active knowledge or information
management system in your organization?
64.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
65.
How do you define the customer profile of your
company?
66.
What are the merits (possible) of relationship marketing
in your organization?
67.
How strong is the link between your strategic
positioning and marketing tactics?
68.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
69.
Have you ever analyzed your external environment &
its impact on your organization?
70.
Have you ever thought where your organizations will be
after 10 years?
71.
Do you have a preplanned growth strategy?
72.
Have you taken any steps towards branding?
73.
Is there any link between your marketing strategy and
corporate strategy?
74.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
75.
Do you have an active knowledge or information
management system in your organization?
76.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
77.
How do you define the customer profile of your
company?
78.
What are the merits (possible) of relationship marketing
in your organization?
79.
How strong is the link between your strategic
positioning and marketing tactics?

80.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
81.
Have you ever analyzed your external environment &
its impact on your organization?
82.
Have you ever thought where your organizations will be
after 10 years?
83.
Do you have a preplanned growth strategy?
84.
Have you taken any steps towards branding?
85.
Is there any link between your marketing strategy and
corporate strategy?
86.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
87.
Do you have an active knowledge or information
management system in your organization?
88.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
89.
How do you define the customer profile of your
company?
90.
What are the merits (possible) of relationship marketing
in your organization?
91.
How strong is the link between your strategic
positioning and marketing tactics?
92.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
93.
Have you ever analyzed your external environment &
its impact on your organization?
94.
Have you ever thought where your organizations will be
after 10 years?
95.
Do you have a preplanned growth strategy?
96.
Have you taken any steps towards branding?
97.
Is there any link between your marketing strategy and
corporate strategy?
98.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
99.
Do you have an active knowledge or information
management system in your organization?

100.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
101.
How do you define the customer profile of your
company?
102.
What are the merits (possible) of relationship marketing
in your organization?
103.
How strong is the link between your strategic
positioning and marketing tactics?
104.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
105.
Have you ever analyzed your external environment &
its impact on your organization?
106.
Have you ever thought where your organizations will be
after 10 years?
107.
Do you have a preplanned growth strategy?
108.
Have you taken any steps towards branding?
109.
Is there any link between your marketing strategy and
corporate strategy?
110.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
111.
Do you have an active knowledge or information
management system in your organization?
112.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
113.
How do you define the customer profile of your
company?
114.
What are the merits (possible) of relationship marketing
in your organization?
115.
How strong is the link between your strategic
positioning and marketing tactics?
116.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
117.
Have you ever analyzed your external environment &
its impact on your organization?
118.
Have you ever thought where your organizations will be
after 10 years?
119.
Do you have a preplanned growth strategy?

120.
Have you taken any steps towards branding?
121.
Is there any link between your marketing strategy and
corporate strategy?
122.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
123.
Do you have an active knowledge or information
management system in your organization?
124.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
125.
How do you define the customer profile of your
company?
126.
What are the merits (possible) of relationship marketing
in your organization?
127.
How strong is the link between your strategic
positioning and marketing tactics?
128.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
129.
Have you ever analyzed your external environment &
its impact on your organization?
130.
Have you ever thought where your organizations will be
after 10 years?
131.
Do you have a preplanned growth strategy?
132.
Have you taken any steps towards branding?
133.
Is there any link between your marketing strategy and
corporate strategy?
134.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
135.
Do you have an active knowledge or information
management system in your organization?
136.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
137.
How do you define the customer profile of your
company?
138.
What are the merits (possible) of relationship marketing
in your organization?
139.
How strong is the link between your strategic
positioning and marketing tactics?

140.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
141.
Have you ever analyzed your external environment &
its impact on your organization?
142.
Have you ever thought where your organizations will be
after 10 years?
143.
Do you have a preplanned growth strategy?
144.
Have you taken any steps towards branding?
145.
Is there any link between your marketing strategy and
corporate strategy?
146.
Does your marketing strategy reflect your vision,
mission and corporate objectives?
147.
Do you have an active knowledge or information
management system in your organization?
148.
Have grouped your customers into various segments
based on social, demographic, geographic characteristics?
149.
How do you define the customer profile of your
company?
150.
What are the merits (possible) of relationship marketing
in your organization?
151.
How strong is the link between your strategic
positioning and marketing tactics?
152.
Are your product, pricing, place and promotion
strategies supporting your strategic positioning?
153.
Have you ever analyzed your external environment &
its impact on your organization?
154.
Have you ever thought where your organizations will be
after 10 years?
155.
Do you have a preplanned growth strategy?
156.
Have you taken any steps towards branding?

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