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GOODMIX CONCRETE

CORPORATION
MARKETING PLAN

MEMBERS:
Kristine Kate Bello
Angelica Mae Bugtong
Gilda GizelleDeclaro
Coleen Faye Villasin
Kristel Angel Viray

I.

Executive Summary
Goodmix Concrete Corporation programs to become a
leading provider of construction and renovation solutions in the
regional community. The organizations overall technique will be
based on a continuing improvement process of setting goals
calculating results, and providing reviews to accomplish further
growth and progress.
The professionals behind Goodmix Concrete Corporation
were capable to set up a new company from scratch complete
with all the required environmental and business permits and
make it into a full blown working pre-mixed concrete company.
Goodmix Concrete Corporation is committed to showing
the way as being a trye one stop full service company, it is also
strong-minded to capture the opportunities and to meet the
challenges created accomplish its mission.
The people behind Good mix were able to start delivering
pre-mixed concrete on schedule and on time. Staffed with even
more competent engineering professionals, seasoned in the premixed concrete industry that make up its operational team, Good
mix Concrete Corporation is ready to take on new and even
bigger challenges. GCC is ready to serve.
Products / services
Through their decades of encounter, GCCs entrepreneurs
have developed innovative putting in a bid, arranging and
materials solutions for some of the most complex construction
tasks being done today. The organization will use flexible and
completely convenient techniques for a variety of building
options.
Owners, designers, construction supervisors, companies, and
sub-contractors are required to realize significant savings in labor
and material costs by using the organizations construction
techniques and systems. Applications include personal and
professional components.
Mission

Our objective is to be the best associate for our clients,


providers and workers. To recognize our perspective, we will
endeavor for successful development, functional, quality, client
care and powerful product placement.
Goals
In all phases of our operational and administrative work,
we offer our clients our ireless dedication to our work.
Continuously pushing the envelope so that we may be able to
seek new, better, and competitive alternatives.
The company takes great pride in our people and believes
that they are our true source of strength. While the company
invests in the best available machinery and other fixed asset to
get its job done, qualified personnel form the companys main
asset in materializing its vision and mission.
II.

Current Marketing Situation Analysis


A. Industry Study
Established in 1996, Goodmix Concrete Corporation
primary purpose of existence was to accept the challenge of
being a part of building a new city.GCC were able to establish a
new company from scratch complete with all the required
environment and business permits and make it into a full blown
working pre-mixed concrete company. The other facilities of Good
mix Concrete Corporation include brand new concrete mixer
trucks and other equipment necessary to complement the
operations, but also with the building of our site office,
maintenance facilities, canteen and our employee bunkhouse.
Key personnel experienced in batch plant operations were hired
and worked tirelessly by continuously testing different concrete
mix designs so that quality concrete was delivered to our clients
from the very first day of operation.
The people behind Good mix were able to start delivering
pre-mixed concrete on schedule and on time. Staffed with even
more competent engineering professionals, seasoned in the premixed concrete industry that make up its operational team, Good
mix Concrete Corporation is ready to take on new and even
bigger challenges. GCC is ready to serve.

This spirit is to pioneer, innovate, and to push the envelope


of our capabilities cannot be made possible without commitment
of its dedicated team of management, professionals, skilled
workers, and staff and through the support and good relationship
with our clients and business partners.

III.

SWOT ANALYSIS
STRENGTH

Strong relationships with suppliers that offer credit


arrangements, flexibility, and response to special product
requirements.
High customer loyalty among repeat and purchase customers.
Good referral relationships with complementary vendors, local
realtors, and some etc.
Assets/Fixed assets properties and other tracking
Resources
High-tech equipment

WEAKNESSES

Limitation truck ban 6am-9am and again from 5pm-9pm


every day except Sundays and holidays
Area of delivering
Weather/Seasonal
Marketing plan & marketing strategies

OPPORTUNITIES

The more projects of the community, more turnover of the


cash flow.
More construction nearby, more distribution in various
markets which is Real Estate, upcoming buildings, developing
community (school, houses, hospitals, road concreting, etc.)

If there is a building that is going to tear down, our middle


man immediately go to engineers/architects and convince to
use our products for their upcoming construction.

THREATS

IV.

Local and Foreign companies

Goals and Objective


A pioneering spirit and an innovative heart combined with a
commitment to quality and integrity is the cornerstone of
Good
mix
Concrete
Corporations.
These
principles
characterize the nature in which our people conduct their
daily business activity.
We consider our employees as partners and take great pride
in the professional quality of their work. We are committed to
improving the quality of their lives through professional and
personal betterment within the company.
We treat our clients as our most valuable asset. We will
constantly seek to preserve and further enhance our
relationship by continuously striving to achieve excellence.
We will continue to enhance the quality and our products and
services to reach the levels applied in other industrialized
countries. We see ourselves as partners in both our clients
and our countrys march towards growth and continued
development.
Purpose
In this millennium, the Philippines is on the verge of a historic
transformation thanks to the extensive national economic
development, and the flourishing business environment. This situation
creates vast opportunities in the construction field throughout the
country. This combined with the removal of trade barriers in Asia will
attract internationally recognized contractors from all over the world
creating both challenges and opportunities.

A one stop full service pre-mixed concrete company


Wouldnt it be nice to actually have such a company to take care
of all your companys pre-mixed concrete requirement? Established in
1996 and as a the new player in the fields of pre-mixed concrete,
Goodmix Corporation is committed to showing the way as being a true
one stop full service company. With our unwavering commitment to
exceptional quality products and services, Goodmix is determined to
capture the opportunities and to meet the challenges created to
accomplish its mission. To face the challenge, Goodmix has adopted
the following strategies:

Establish its position as one of the countrys key players in the premixed concrete business.
Constantly strives for a high level of technological support and
maintains cost competitiveness.
Improving the quality of our human resources through continuous
education and growth within the company.
Enhancing the quality standard of its products and services through
extensive research and development.

Total quality service is ensured by the quality of our people


At the end of the day it all boils down how good, how dedicated,
and how much we want to be a part of our clients life. Our short but
very challenging history proves that we have the kind of quality people
it takes to take on challenges most people and companies would deem
as impossible.
In all phases of our operational and administrative work, we offer
our clients our ireless dedication to our work. Continuously pushing the
envelope so that we may be able to seek new, better, and competitive
alternatives.
Look-over our services. Whatever your concrete requirement
might be, Goodmix Concrete Corporation is the one stop full service
pre-mixed concrete company to keep in mind.
Full range of concrete design mix
From the standard CTB(cement traded base) to 10,000 PSI
pumpcrete design mix, Goodmix has a full range of concrete design
mixes to meet all our clients needs.

Transportation
Goodmix maintains its own fleet of brand new transit mixer
trucks to ensure timely delivery of concrete to all our clients.
Maintenance
Goodmix maintenance facility has the capability of the full range
of repair and maintenance of all machinery. Not only is it managed and
manned by professionals trained to get the best from our equipment,
they are also backed with the latest tools and facilities tgo get the job
done right.

Human Resources
The company takes great pride in our people and believes that
they are our true source of strength. While the company invests in the
best available machinery and other fixed asset to get its job done,
qualified personnel form the companys main asset in materializing its
vision and mission. With this in mind Goodmix set up its Human
Resource Department. This division is tasked to ensure the high level
of skilled professionals that the company takes into its fold. More
importantly it is responsible for overseeing the training and education
programs of our personnel. These programs are meant to enhance our
employees skill a professional outlook to be well disciplined, honest,
and creative. It is this departments mission to cater for both
professional development as well as the social needs of our employees.

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