Big Bazar

Survey on BIG BAZAR & D-MART
A Project Report On
Comparison between Big Bazar & D-Mart
Submitted for partial fulfillment of requirement for the 5th Semester of
Degree
Of
Bachelor of Management Studies
Of
MUMBAI UNIVERSITY
Session 2015-16
Supervised By:
Mrs.
Professor
Department of Management
A
Research
On
Comparison between Big Bazar & D-Mart
Submitted for partial fulfillment of requirement for the 5th Semester of
Degree
Of
Bachelor of Management Studies
Of
MUMBAI UNIVERSITY
Session 2015-2016
Supervised By:
Mrs.
Professor
Department of Management
DECLARATION
I, Mr Navaid akbar khan, hereby declare that this project report is the
record of authentic work carried out by me during the academic year 20152016,
And have completed the project on Project Report on Survey on Big Bazar
&D-Mart
This information Submitted is true and original to the best of my
knowledge.
Date:
Name:Navaid akbar khan
Signature:
CERTIFICATE
This is to certify that Navaid akbar khan of Reena Mehta College of
Commerce and management Studies has successfully completed the project
work titled Project Report on Survey on Big Bazar &D-Mart in partial
fulfillmen of requirement for the completion BMS as prescribed by the
University of Mumbai.
This project is the record of authentic work carried out by her during the
academic year 2015-2016. She worked under my guidance.
______________
______________
Prof.
(Project Guide)
(Principal)
_______________
Date:
External Examine
ACKNOWLEDGEMENT
At the outset, I would first like to thank the University of the Mumbai for
giving me an opportunity to do such an innovative project in the fifth
semester.
I would like to extend my sincere gratitude and appreciation to my project
guide Prof who introduced me to the project Comparison Between Big
Bazar & D-Mart. It has indeed been a great experience working under her
during the course of project. I would like to express my gratitude for her
unconditional support, Invaluable advice and guidance provided
throughout this project.
I am highly obliged to our college Principal Ray for giving me an
opportunity to conduct a detailed study and analysis of the topic relevant to
my project.
My Thanks are also to my parents and all my friends and all well wishers
who have helped me at various levels. Last but not the least I would like to
thank all those who directly or indirectly helped me in giving the final
touches to the project. I once again thank all of them whole heartedly.
Name:
Date:
TABLE OF CONTENT
Sr.No
Topic
Executive Summary
Synopsis
Introduction
History of Big Bazar
History of D-mart
1.
Research Objective
2.
2.6
Intoduction to big bazaar store

Presence
Product offering
Innovation
Customer requirement under big bazar
Customer
requirement
under
conformance of big bazar
Technical aspects
3.1
3.2
3.3
3.4
Introduction topic Dmart store

Culture
Vison
Presence
Product offering
4.1
4.2
4.3
Customer buying decision process

Social factor
Phychological factor
Personal factor
2.1
2.2
2.3
2.4
2.5
3.
4.
5.
Customer decision making process
6.
Organization structure zonal

6
Page No.
7.
7.1
Questionaries
Analyzation and interpretation
8.
Conclusion
9.
Recommendation
10.
Bibliography
EXECUTIVE SUMMARY
I had undertaken a project titled A Study on the effective promotional strategy
influencing customer for the product of Biz bazaar and D-mart.
This project work consists of the different analytical study of departmental

stores
In our project we have shown the comparative case study of bigbazaar and
Dmart.
This project highlights on the comparative case study, for which store is best for
purchasing which store performance is good in various purchase activity.India is
loaned increasing retail opportunities,Retailing has bright prospects, propelled
by
the lifestyle changes taking place among the customers. The retailers have
realized
that creating superior customer service is the key for their success.
challenge
The
to the retailer is not only to satisfy the customers, but also to delight and retain
relationship with the customers. In this situation, well carved-out retail
marketing
strategy is essential which is specially designed for maintaining Customer
Relationship Management and also which is the need of the hour.
Retail Sector is the most booming sector in the Indian economy. Some of the
biggest players of the world are going to enter into the industry soon. It is on the
threshold of a big revolution after the IT sector. Although organized retail
market is not as strong as of now, but it is expected to grow manifolds by the
year 2010. The sector contributes 10% of the GDP, and is estimated to show
20% annual growth rate by the end of the decade. The current growth rate is
estimated to be 8.5%.
The retail market is most fragmented in the world and only 2% of the entire
retailing business is in the organized sector. There are about 300 new malls,
1500 supermarkets and 325 departmental stores being built in the cities very
soon.
I considered the Big-Bazaar/D mart for studying the consumer expectation, and
what are the factors that influence to customer to walk-in, in Big Bazaa/D mart.
Consumers now want the cheapest, biggest and the quickest products/services
from their retailers. They are moving towards the eastern model, the changing
behavior the Indian customers.
The project involves three main aspects namely industry profile, company
profile and analysis part. In industry profile about the retail sector, in company
profile history of the organization, achievements; a detailed study has been
made. In the analysis part, objectives and data collection method, sampling
design, sampling size, sampling method and mainly I have analyzed the
collected primary data using SPSS, the primary data have been collected
through questionnaires. Finally findings, recommendations, limitations and
conclusion are derived.
10
SYNOPSIS
We have chosen the topic, A Study on the effective promotional strategy
influencing customer for the product of Biz bazaar and D-mart.
As a departmental store is an extensive store. It can never shut down as it is
consumed by the world population on a very regular bases and it is necessity of
an
human being.
Consumer or the customers are valuable assets for any store as they are the
ultimate estimation of any product or service. Since, they are the ultimate end
users
of any product or service, those, the success of any store depend upon the
satisfaction of the consumer, if not they will switch to other store.
11
Big bazaarFounded:
Mr. GopikishanBiyani, Wholetime Director,
Mr. VedPrakashArya, Director, Mr. ShaileshHaribhakti, Independent Director, Ms.

BalaDeshpande, Additional Director
Branch:
90 cities and towns across India
Area Served:
World wide
Key Peoples:
Kishore Biyani (CEO)
Products:Apparel, cosmetics, accessory and general merchandise

Food Bazaar, Electronic Bazaar and Furniture Bazaar.
Website
www.bigbazar.com
D MartFounded:
Kishore Biyani
Branch:
90 cities and towns across India
Area Served:
World wide
Key Peoples:
Kishore Biyani (CEO)
Products:Apparel, cosmetics, accessory and general merchandise

Food Bazaar, Electronic Bazaar and Furniture Bazaar.
Website
www.bigbazar.com
INTRODUCTION
12
An OverviewAs customers tastes and preferences are changing, the market scenario
is also changing from time to time. Todays market scenario is very
different from that of the market scenario before 1990. There have been
many factors responsible for the changing market scenario. It is the changing
tastes andpreference of customer which has bought in change in the market.
Income level of the people has changed; life styles and social class of
people have completely changed now than that of olden days. There
has been as h i f t i n t h e m a r k e t d e m a n d i n t o d a y s w or l d .
Tec h n o l o gy i s o n e o f t h e m a j o r f a c t o r s whichare responsible for
this paradigm shift inthe mark. New generation people are no more
dependent on hat market and far off departmental stores. Today we can see a
newer in market with the opening up of many departmental stores, hyper
market, shoppers stop, malls, branded retail outlets and specialty stores.
In todays world shopping is not anymore tiresome work rather its a
pleasant outing phenomenon now. My study is based on a survey done on
customers of a hypermarket named big bazaar &Dmart. It is a type of
market where various kinds of products are available underone r o o f .
M y s t u dy i s o n d e t e r mi n i n g t h e c u s t o me r s b u y i n g b e h a v i o r i n
big
b a z a a r a n d Dmart and the satisfaction level of customers from these retail
stores. Big Bazaar is part of Future Group, which also owns the Big
Bazaar was launched in September, 2001 with the opening of its first
four storesinCalcutta,Indore,BangaloreandHyderabadi n 2 2 d a y s .
W i t h i n a s p a n o f t e n y e a r s , there are now 152 Big Bazaar stores in 90
cities and towns across India.Big Bazaar was started byKishoreBiyani,the
group CEO and Managing Director of Pantaloon Retail. Though Big
Bazaar
was launched purely as a fashion format including apparel, cosmetics,
accessory and general merchandise, over the years Big Bazaar has
included a wide range of products and service offerings under their
retail chain.
Thec u r r e nt f o r m a t s i n c l u d e B i g B a z a a r , F o o d B a z a a r, a n d
13
E l e c t r o ni c B
B a z a a r a n d F ur n i t u r e Bazaar. The inspiration behind this entire retail
format was fromSaravana Stores, a localstoreinT. Nagar, ChennaiThe stores
are
customized to provide the feel of mandis and melas .while offering the
m o d e r n r e t a i l f e a t u r e s l i k e Q u a l i t y, C h o i c e a n d C o n v e n i e n c e .
A s t h e m o d e r n I n d i a n family's favorite retail store, Big Bazaar is popularly
known as the "IndianWalmart".Avenue Super Marts Ltd (ASL) owns and
operates hypermarkets and supermarkets bythe store name D-Mart.D-Mart
seeks to provide a one-stop shopping experience for the entire family, meeting
allt h e i r d a i l y h o u s e h o l d n e e d s . A w i d e s e l e c t i o n o f h o m e u t i l i t y
pr
o d u c t s i s o ffe r e d , including foods, toiletries, beauty products,
garments, kitchenware, bed and bath linen, home appliances and much
more.
Since D-Mart first opened its doors in the Mumbai region in 2000, it
has
grown into at r u s t e d a n d w e l l established shopping destination in Maharashtra, Gujarat, Andh
ra
Pradesh and Karnataka. D-Mart is now looking forward to growing its
Stores
across
India.
This market field survey will help in knowing the
p r e s e n t c u s t o m e r s t a s t e s a n d preferences. It will help me in
estimating
The customers future needs, wants & demands.
HISTORY OF BIG BAZAR

14
Big Bazaar was launched in September, 2001 with the opening of its first four
Stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span
of
ten years, there are now 161 Big Bazaar stores in . By September 2012 BIG
BAZAAR will have two more stores in North east namely SILCHAR and
JORHAT in Assam.
Big Bazaar was started by KishoreBiyani, the Group CEO and Managing
Director
of Pantaloon Retail India. Though Big Bazaar was launched purely as a fashion
Format including apparel, cosmetics, accessory and general merchandise, over
the
years Big Bazaar has included a wide range of products and service offerings
under
their retail chain. The current format includes Big Bazaar, Food Bazaar,
Electronic
Bazaar and Furniture Bazaar. The inspiration behind this entire retail format was
From Saravana Stores, a local store in T. Nagar, Chennai.
As we are now in the era of booming retailing lot of organization are entering
into the retail market. In India Future Group Pantaloon company is one of the
greatest retailing companies with its retail format called Big Bazaar. In my
summer Inplant project Im doing live project, on a A analysis oncustomer of
Big-Bazaar at Hubli. ( to improve customer walk-in at big bazaar) And also to
know what are the factors which customers think before visiting Big Bazaar.
Need for the studyBig Bazaar has newly established its Hubli store on last 29 th July 2007. The Big
Bazaar has done analyzing of projects to know the consumer expectation,
consumer satisfaction level and now the Big Bazaar has gained good grip on the
Hubli market, but still want to increase the walk-in in Big Bazaar. So the main
need for the study is to know how to increase the walk-in Big Bazaar.
HISTORY OF D-MART
15
Situated at Koparkhairane since the last seven years.

Avenue Super marts Ltd.
Avenue Super marts Ltd (ASL) owns and operates hypermarkets and
supermarkets by the store name D-Mart.
D-Mart hoardings can be found on the lamp-posts on major roads in Navi

Mumbaiarea. D-MART usually advertises in major newspapers giving
information about
their latest offers, Promotion and sales offers were present for most of the items.
The product mix is good & lot of variety is available. The assortments for
apparels are done as per the price and size.
The D-Mart offer price and the Max. Retail Price both were visible on the price
card, During the festival season, the festival items are kept in the main area.
A wide variety of festival and decorative items for Ganpati and Navratri festival
are kept along the main passage. The inspiration behind this entire retail format
was from a local store in UK.
1. INTRODUCTION To Topic
16
As a part of our study of programme, we are given capstone project work to

develop our analytical faculties as professional students. In relation to the
aforementioned objective the project undertaken by us covers marketing
analysis
of National. The study converges on two major giants in global market:
1. Big Bazaar*
2. D-Mart*
Why has this industry/topic been selected?

Ones a customer gets inside the store he will find all kinds of products
available
That may be Food item, Cosmetic, Electronic, Garments, and Furniture etc
Because of these features it has a very good reputation in that area and
customers who are residing far away and in other areas they also visit the store.
This department is responsible for the product arrangement at the store with
respect to their nature.
This department is responsible for the maintenance of the systems of the stores.
1.1 RESEARCH OBJECTIVE
To scan customer buying behavior.
To know the promotional strategy of Big Bazaar.
To know the relation between promotional strategy and buying decision.
To comprehend the determinants of customer satisfaction
2. INTRODUCTION TO THE TOPIC: Big Bazaar Store
Pantaloon Retail (India) Limited, is India's leading retail company with
presence
Across multiple lines of businesses. The company owns and manages multiple
retail
17
Formats that cater to a wide cross-section of the Indian society and is able to
capture
almost the entire consumption basket of the Indian consumer. Headquartered in
Mumbai (Bombay), the company operates through 5 million square feet of retail
space, has over 331 storesacross 40 cities in India and employs over 17,000
people.
The company registered aturnover of Rest 2,019 corer for FY 2007-08It owns
and
operates multiple retail formats including Pantaloons, Big Bazaar, FoodBazaar,
Central, E-Zone, Fashion Station, Depot and many others.Pantaloon Retail
forayed
into modern retail in 1997 with the launching of fashion retailchain, Pantaloons
in
Kolkata. In 2001, it launched Big Bazaar, a hypermarket chain thatcombines the
look and feel of Indian bazaars, with aspects of modern retail, like
choice,convenience and hygiene. Food Bazaar, food and grocery chain and
launch
Central, a firstof its kind seamless mall located in the heart of major Indian
cities,
followed this.
The consumer walk-in, in big bazaar is very high during the offer periods.
81% of the customers prefer to visit Big Bazaar due to the availability of the variety of
products.
75% of customers of Hubli prefer to visit big bazaar.
63% of Hubli customer thinks that there is always any new offers before visiting big
bazaar.
63% of customers of big bazaar expect good offers from big bazaar.
74% consumers are satisfied with the offers from big bazaar Hubli.
18

68% of the customers are satisfied by the quality of the products at Big Bazaar
66% customers visit Big Bazaar for purchasing rather than a visit.
65% of the customers are satisfied by the service provided at Big Bazaar
Most of the customers would definitely visit Big Bazaar again.
2.1Presence
Big Bazar expansion began in 2001, when stores were opened in Ahmadabad,
Baroda, Pune, Sangli and Solapur. Today Big Bazaar is established in 71
locations
Maharashtra
Gujarat
Andhra Pradesh
Karnataka
Mumbai
Ahmedabad
Hyderabad
Bengaluru
Navi Mumbai
Rajkot
Thane
Baroda
Pune
Surat
2.2Product offerings
D-Mart offers a wide selections of products in the following categories:
Foods
Toiletries and Beauty products
Garments
Kitchenware
Bed and Bath linen
Toys & Games
19
Stationery
Home Appliances
Footwear
2.3Innovation
Wednesday Bazaar: Big Bazaar introduced the Wednesday Bazaar concept and
promoted it as HafteKaSabseSasta Din. It was mainly to draw customers to
the stores on Wednesdays, when least number of customers are observed.
SabseSasta Din: With a desire to achieve sales of Rs 26 Crore in a one single
day, Big Bazaar introduced the concept of "SabseSasta Din". The idea was to
simply create a day in a year that truly belonged to Big Bazaar.
MahaBachat: It was started off in 2006 as a single day campaign with
attractive promotional offers across all Big Bazaar stores. It has attractive offers
in all its value formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and
Furniture Bazaar - catering to the entire needs of a consumer.
Great Exchange Offer: On February 12, 2009 Big Bazaar launched "The Great
Exchange Offer", through with the customers can exchange their old goods in
for Big Bazaar coupons. Later, consumers can redeem these coupons for brand
new goods across the nation.
Dimensions
Performance: It is the primary operating characteristics, which determineshow well the product or service performs the intended function.
Example: Durability of batteries, fuel economy of cars, BHP of an engine, etc.
2.4Customer requirement under performance of big bazaar is:-
Product Availability: - The basic requirement for a customer to get thing

and basic thing of the store keeper is to make available goods to its customers,
without that the client-customer relation is not possible, and business cant be
performed. so, it the primary requirement for Big Bazaar.
Features: These are special features (secondary) which appeal to customers.
20
Example: Design of seats in a car, look and color of a refrigerator, etc.

Customer requirement under Features of big bazaar is: Display of goods: - The goods and products should be displayed in the
proper manner, so that it will be available to them with minimum effort.
So, this is the feature for the Big Bazaar.
No of counters: - The counters should be in more numbers so that billing
should be easy, and for regular customers 0r priority customers there
should be other rows, so that it will be done to them with minimum effort.
So, this is the feature for the Big Bazaar.
Conformance: Conformance testing or type testing is testing to
determine whether a product or system meets some specified standard
that has been developed for efficiency or interoperability. To aid in this,
many test procedures and test setups have been developed, either by the
standard's maintainers or external organizations, specifically for testing
conformance to standards.
2.5Customer requirement under conformance of big bazaar is:Plasticmoney or smart card system: - There should be plastic money or smart
card system available for the improved quality of service and for up to date
service.
Reliability: Likelihood of breakdown, repair or expected time of fault-free
operation.
Customer requirement under reliability of big bazaar is:Hygienic environment: - The products and environment should be hygienic so
that the customer doesnt feel and problem and uncomfortable in doing business
and other transactions. So, this is the reliability for the Big Bazaar.
Durability: Durability measures the length of a products life. When the
product can be repaired, estimating durability is more complicated. The item
will be used until it is no longer economical to operate it. This happens when
the repair rate and the associated costs increase significantly.
It is not applied at Big Bazaar.
21
Customer requirement under Aesthetics of big bazaar is:1) Easy available: - The stores of the Big Bazaar should be easily reachable
and at such point of the city that every one can reach and do there shopping
there, so, this is the Aesthetics for the BigBazaar.
2) Parking: - There should be proper parking facility should be there, as this is
the primary requirement of the store. Today almost every customer use its
personal vehicle, so it is really very important of the Big Bazaar.
Responsiveness: itService Quality Dimension refers to the willingness of the
company to help its customers in providing them with a good, quality and fast
service. This is also a very important dimension, because every customer feels
more valued if they get the best possible quality in the service.
Customer requirement under responsiveness of big bazaar is:Attractive offers and schemes: - There should be time to time schemes and
offers available to the customer so that it will attract customers and help to crate
demand for product and stores for whole year. So, this is the responsiveness of
the Big Bazaar.
22
23
2.6Technical Aspect
1.Continuous availability of products: - There should be continuous supply of
the good and product should be there. The store should be always having proper
backup for the product. It is also required for the successful running of the
stores. So, it is the one of the technical job in front of the business.
2. Licensing of the stores: - There is always a big challenge in front of every
business in form of the licensing policies of the business, and grant for its
expansion and opening of new stores. So, it is the one of the technical job in
front of the business.
3. Training and up gradation of the employees: - The another technical job of
Big Bazaar is to focus on the growth of the employees so that they can be
updated with the new products of the market, and perform there job with full
efficiency.
4. Use of technology:- The use of technology is also one of the major job
challenge for Big Bazaar, as in a very small time gap, the technique of the retail
shopping is changing. So to work efficiently, it is required to upgrade and use
latest technology.
5. Good extra facility and hospitality: - Customers not only requires all type
of good product but good services at the same time is required. So other facility
like proper ventilation, setting facility, entertainment, helpers, trolleys, carry
bags, etc are the other concentration area for the managers of Big Bazaar.
24
3.INTRODUCTION TO THE TOPIC: D-Mart Store
Avenue Super marts Ltd (ASL) owns and operates hypermarkets and
supermarkets by the store name D-Mart.
D-Mart seeks to be a one-stop shopping destination for the entire family,
meeting
all their daily household needs. A wide selection of home utility products is
offered, including foods, toiletries, beauty products, garments, kitchenware, bed
and bath linen, home appliances and much more.
Since D-Mart first opened its doors in the Mumbai region in 2000, it has grown
into a trusted and well-established shopping destination in Maharashtra,
Gujarat,
Andhra Pradesh and Karnataka. D-Mart is now looking forward to growing its
stores across India.
3.1Culture
At ASL, were strong believers in deriving excellence in customer service
through
systemic training and rigor at work. We value simplicity and humility in our
people and strongly believe that integrity and merit is the only route to growth
at
ASL.Wehire professionals who share our values and unabashedly lead by
example.
3.2Vision
It is our continuous endeavor to investigate, identify and make available new
products/categories for the customers everyday use and at the best value than
anybody else
25
3.3Presence
D-Mart's expansion began in 2007, when stores were opened in Ahmedabad,
Baroda, Pune, Sangli and Solapur. Today D-Mart is established in 71 locations
across Maharashtra, Gujarat, Andhra Pradesh and Karnataka, in:
Maharashtra
Gujarat
Mumbai
Ahmedabad
Navi Mumbai
Rajkot
Thane
Baroda
Pune
Surat
Andhra Pradesh
Hyderabad
Karnataka
Bengaluru
3.4Product offerings
D-Mart offers a wide selections of products in the following categories:
Foods
Toiletries and Beauty products
Garments
Kitchenware
Bed and Bath linen
Toys & Games
Stationery
Home Appliances
Footwear
26
4. CONSUMER BUYING DECISION PROCESS

Consumer behavior refers to the mental and emotional process and the
observable behavior of consumers during searching, purchasing and post
consumption of a product or service.Consumer behavior involves study of how
people buy, what they buy, when they buy and why they buy. It blends the
elements from psychology, sociology, socio psychology, and economics. It also
tries to assess the influence on the consumer from groups such asfamily, friends,
reference groups and society in general.
Consumer buying behavior is influenced by the major three factors:
1) Social Factors 2)Psychological Factors 3) Personal Factors.
4.1Social Factors
Social factors refer to forces that other people exert and which affect consumers
purchase behavior. These social factors can include culture and subculture, roles
and family, socialclass and reference groups.
4.2Psychological Factors
These are internal to an individual and generate forces within that
27
influence her/his purchase behavior. The major forces include motives,

perception,
learning, attitude and personality.
4.3Personal Factors
These include those aspects that are unique to a person and influence purchase
behavior. These factors include demographic factors, lifestyle, and situational
factors.
28
.Consumer decision making process generally involves five stages:
NEED RECOGNITION &

PROBLEM AWARENESS
INFORMATION
RECOGNITION
AWARENESS
SEARCH NEED
&
PROBLEM
POST PURCHASE
EVALUATION
EVALUATION OF
ALTERNATIVES
29
6.Organizational Structure (Zonal)

President
Vice President
Marketing
HR Head
Category Head Finance Head Operation Head
HEAD
Marketing manager
finance manager
HR manager
service manager
30
QUESTIONNAIRE
1) Which store first comes to your mind when you think of purchasing a
product?
a) Big Bazaar
b) D-mart
c) Reliance Fresh
d) Kirana Shop
2) How frequently do you visit a departmental store?
a) Daily
b) Weekly
c) Monthly
d) Yearly
3)
Which
a) Big Bazaar
stores
advertisement
b) D-mart
is
more
powerful?
4) How much do you spend as monthly expense while shopping?

a) Below 1000
b) 1000-2000
c) 2000-5000
d) More than 500
5) Which offer influence your buying decision?
| Big Bazaar |
a) Buy-1 get-1 free |
b) Gift voucher |
c) Future card (5% Discount) |
|
d) Other__________________
| D-Mart |
a) Buy-1 get-1 free |
b) Gift voucher |
c) Future card (5% Discount)
d) other _____________
6) What attracts you to buy a product?

a) Brand Name
b) Look and feel
c) Advertisement
d) Preference
31
7) Are you satisfied with the brand option available?

a) Yes
b) No
8) Which out of Big Bazar and D-mart gives better offers?
a) Big Bazar
b) D-mart
9) Is there enough space to shop comfortably?
|Big Bazaar |
|D-Mart |
a) Yes
b) No
a) Yes
b) No
10) Whose logo attracts you more?
a) Big Bazar
b) D-mart
11) Whose presence more in the city?
a) Big Bazar
b) D-mart
12) Which tag attracts you more?
| Big Bazaar |
a) Issesastaauracha koi nahi
| D-Mart |
b) Daily discount, daily saving
13) Whats your Preferred Time of the Day to visit D-mart /Big bazar?
| Big Bazaar |
a) 10 am to 1 pm
b)1 pm to 3 pm
pm
c) 3 pm to 6 pm
d)6 pm to 11
pm
| D-Mart |
a) 10 am to 1 pm
b)1 pm to 3
c) 3 pm to 6 pm
14) How much Time you spent per visit?

a) Less than 30 minutes
b) 30 minutes to 1 hour
c) 1 hour to 2 hour
d) More than 2 hour
15) What makes you to choose a departmental store?
a) Convince
c) Ambience
b) Location
d) Speedy billing
32
d) 6 pm to 11
16) Types of products mostly purchased?

a) Cloths
b) Accessories
c) Grocery
d) Food items
e) Electronic items
f) others _____________________
17) Whats your mode of payment in D-mart /Big bazar?
a) Cash
b) Credit Card
c) Debit Card
d) Others
18) What Factor impact you for shopping in D-mart /Big bazar?
a) Price
b) Service
c) Quality
d) Variety
19) Give ranking to the attribute between 1 to 4
| Big Bazaar |
| D-Mart |
a) Price ___ b) Service ___
a) Price ___ b) Service ___
c) Quality ___ d) Variety ___
c) Quality ___ d) Variety ___
20) Give ranking to the store between 1 to 4
| Big Bazaar |
a) 1
b) 2
c) 3
d) 4
33
| D-Mart |
a) 1
c) 3
b) 2
d) 4
ANALYSIS & INTERPRETATION

1)
The most popular store
a) Big Bazaar
b) D-mart
c) Reliance Fresh
d) Kirana Shop
42%
48%
7%
3%
Big Bazar
D-Mart
Reliance Fresh
Kirana
2) How frequently do you visit a departmental store?

a) Daily
b) Weekly
c) Monthly
d) Yearly
7%
15%
18%
60%
34
Daily
3)
Weekly
Which
stores
Monthly
advertisement
a) Big Bazaar
b) D-mart
57%
43%
Big Bazaar
Yearly
is
more
powerful?
D-Mart
4) How much do you spend as monthly expense while shopping?

Below 1000
b) 1000-2000
c) 2000-5000
d) More than 5000
5%
8%
52%
35%
35

Below 1000
1000-2000
2000-5000
More than 5000
5) Which offer influence your buying decision?
Big-Bazaar
a) Buy-1 get-1 free
b) Gift voucher
c) Future card
d) Other
34%
9%
11%
3%
Buy-1 get-1 free

Gift voucher
Future card
Other
D-Mart
a) Buy-1 get-1 free
b) Gift voucher
c) Future card
d) Other
22%
7%
10%
4%
36
buy-1 get-1 free

gift voucher
future card
other
6) What attracts you to buy a product?

a) Brand Name
b) Look and feel
c) Advertisement
d) Preference
50%
10%
23%
17%
brand name
look n feel
advertisement
preference
7) Are you satisfied with the brand option available?

a) Yes
b) No
74%
26%
37
yes
no
8) Which out of Big Bazar and D-mart gives better offers?

a) Big Bazar
b) D-mart
51%
49%
big bazaar
d-mart
9) Is there enough space to shop comfortably?
|Big Bazaar |
|D-Mart |
a) Yes
b) No
a) Yes
b) No
40%
13%
34%
13%
38
yes
yes
no
no
10) Whose logo attracts you more?

a) Big Bazar
b) D-mart
56%
44%
clothes
accessories
grocery
food vitems
electronic
others
big bazaar
d-mart
11) Whose presence more in the city?

a) Big Bazar
b) D-mart
57%
43%
39
10am to 1pm
1pm to 3pm
12) Which tag attracts you more?

a) Issesastaauracha koi nahi
b)Daily discount, daily saving
49%
51%
isse sasta aur

acha koi nahi
daily discount,
daily saving
13) Whats your Preferred Time of the Day to visit D-mart /Big bazar?
Big-Bazaar
a) 10 am to 1 pm
b)1 pm to 3 pm
c) 3 pm to 6 pm
d)6 pm to 11
4%
8%
51%
7%
40
10am to
1pm
1pm to 3pm
3pm to 6pm
6pm to
11pm
D-Mart
a) 10 am to 1 pm
b)1 pm to 3 pm
c) 3 pm to 6 pm
d)6 pm to 11
2%
8%
9%
11%
10pm to
1pm
1pm to 3pm
3pm to 6pm
6pm to
11pm
14) How much Time you spent per visit?

a) Less than 30 b) 30 minutes to 1 c) 1 hour to 2 d) More than 2 hour
minutes
hour
hour
16%
30%
27%
41
27%
less tha
30min
30min to 1hr
1hr to 2hrs
more than
2hrs
15) What makes you to choose a departmental store?

a) Convince
b) Location
c) Ambience
d) Speedy billing
23%
40%
6%
31%
convince
location
ambience
speedy billing
16) Types of products mostly purchased?

Cloths
Accessories Grocery
Food items
Electronic
items
others
15%
36%
3%
2%
3%
41%
17) Whats your mode of payment in D-mart /Big bazar?

a) Cash
b) Credit Card
c) Debit Card
42
d) Others
47%
22%
22%
9%
cash
credit card
debit card
others
18) What Factor impact you for shopping in D-mart /Big bazar?
a) Price
b) Service
c) Quality
d) Variety
39%
9%
35%
17%
price
service
quality
variety
19) Give ranking to the attribute between 1 to 4

Big bazar
a) Cash
b) Credit Card
c) Debit Card
d) Others
26%
0%
18%
6%
43
cash
credit card
debit card
others
D-Mart
a) Cash
b) Credit Card
c) Debit Card
d) Others
38%
10%
2%
0%
cash
credit card
debit card
others
20) Give ranking to the store between 1 to 4

Big bazar
a) 1
b) 2
c) 3
d) 4
36%
2%
0%
12%
44
1
2
3
4
D-Mart
a) 1
b) 2
c) 3
d) 4
18%
1%
25%
6%
1
2
3
4
45
CONCLUSION
BIG BAZAR:
In peak hours, especially on Wednesday, Saturday, Sunday and festival
days, customers have to wait long time at cash counters.
70% of Consumers visiting to Big Bazaar were satisfied with products
and services.
Customer services desk collects customers opinion / feedback
forcontinous improvement in their service.
D-MART:
D-mart success is due to the following factors: Low overheads.
Strong supply chains.
Consumer connect in the markets they operate.
Expantion planning.
46
RECOMMENDATION
BIG BAZAR:
Customers should be given personal attention.
More exciting offer should be given to attract more customers.
Big
bazaar
should
work
Issesasataaurachaaurkahinnahi
according
to
its
tag
line
Big bazaar should give more attention to the latest trends especially in
fashions apparels.
D-Mart:
D-mart should further strenghten its position of cost leader by increasing
their steak in the warehouse club business through placing its warehouses
in rural areas.
D-mart should attempt to grow its Sams club base as quickly as possible.
The company will face many competitors.
The best way to prevent this threat is to obtain the first mover advantage
by building as many location as possible in the strotes period of time.
It should avoid metropolitan locations. It should concentrate on locating
in marketing whose population is between 100,000 and 200,000 people.
47
BIBLOGRAPHY
Someone has rightly said that in todays scenario wireless network and
technology is playing a very important role it is helping students like us in
gaining knowledge and helping us in making our project solve in an easier and
sophisticated way.
As said above following are the links that has helped us in making our project.
Books Referred:
1.Philip Kotler
2.Marketing strategy
Website referred:
1.www.scribd.com
2.www.doctoc.com
3.www.gfkch.com
4.www.findartical.com
5.www.people.brunel.ac.uk.
48
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Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Intoduction to big bazaar store

Introduction topic Dmart store

Customer buying decision process

Customer decision making process

Organization structure zonal

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

This project work consists of the different analytical study of departmental

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Mr. GopikishanBiyani, Wholetime Director,

Mr. VedPrakashArya, Director, Mr. ShaileshHaribhakti, Independent Director, Ms.

Kishore Biyani (CEO)

Products:Apparel, cosmetics, accessory and general merchandise

90 cities and towns across India

Kishore Biyani (CEO)

Products:Apparel, cosmetics, accessory and general merchandise

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

HISTORY OF BIG BAZAR

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Situated at Koparkhairane since the last seven years.

D-Mart hoardings can be found on the lamp-posts on major roads in Navi

Survey on BIG BAZAR & D-MART

As a part of our study of programme, we are given capstone project work to

Why has this industry/topic been selected?

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Product Availability: - The basic requirement for a customer to get thing

Survey on BIG BAZAR & D-MART

Example: Design of seats in a car, look and color of a refrigerator, etc.

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

3.INTRODUCTION TO THE TOPIC: D-Mart Store

Survey on BIG BAZAR & D-MART

Survey on BIG BAZAR & D-MART

4. CONSUMER BUYING DECISION PROCESS

Survey on BIG BAZAR & D-MART

influence her/his purchase behavior. The major forces include motives,

Survey on BIG BAZAR & D-MART

.Consumer decision making process generally involves five stages:

NEED RECOGNITION &

Survey on BIG BAZAR & D-MART

6.Organizational Structure (Zonal)

Category Head Finance Head Operation Head

Survey on BIG BAZAR & D-MART

4) How much do you spend as monthly expense while shopping?

6) What attracts you to buy a product?

Survey on BIG BAZAR & D-MART

7) Are you satisfied with the brand option available?

14) How much Time you spent per visit?

Survey on BIG BAZAR & D-MART