Professional Documents
Culture Documents
Brand attitudes
Points-of-difference
Customer focuses
Points of reference
Information search
Buyer satisfaction
Purchase decision
Evaluation of alternatives
Segment attractiveness
Needs-based segmentation
Marketing-mix strategy
Consumer retention
Consumer resources
Consumer support
Consumer beliefs
Market membership
Industry membership
Category membership
Product membership
6.When searching for a supplier, which of the following provides the broadest
reach of possible suppliers in todays competitive market environment?
Trade directories
Internet
Business associates
Brand identity
Brand equity
Competitive analysis
Industry analysis
Dimension to
Relationship to
Response to
Value to
Asian American
Hispanic American
African American
Caucasian American
Actionable
Reasonable
Obtainable
Functional
12. How many primary groups does VALS classify U.S. adults into based on
personality traits and key demographics?
Seven
Nine
Eight
Two
13. Which term describes the diverse needs of many ethnic market segments?
Multidiversity marketing
Multifaceted marketing
Mass marketing
Multicultural marketing
14. When purchasing, in which state does the consumer set a minimum
acceptable cutoff level for each attribute and then makes a buying decision?
Elimination-by-aspects heuristic
Conjunctive heuristic
Lexicographic heuristic
Indirect heuristic
Final Exam Answers just a click away MKT 571 Final Exam
15. Which of the following tools do marketers use to visually illustrate how
consumers view products or services on multivariables?
Brand cannibalizations
Brand extensions
Perceptual mapping
Point-of-difference
16. Which other factor does an organizations marketing strategy focus on:
segmentation, targeting, and
positioning
perceptual mapping
positive marketing
possession
Brand reference
Points-of-difference
Points-of-parity
Points-of-reference
18. Which other criteria helps make up the three criteria for a successful brand
mantra: inspire, simplify, and
inflate
communicate
infuse
create
Direct
Undifferentiated
Niche
Concentrated
African Americans
Asian Americans
Caucasian Americans
Hispanic Americans
21. Which of the following do marketers use to give consumers a special reason
for them to purchase a product or service?
Product demand
Consumer response
Value proposition
Value-added product
About Author
This article covers the topic for the University Of Phoenix MKT 571 Week 2 Quiz. The
author is working in the field of education from last 5 years. This article covers the basic
of MKT 571 Week 2 Quiz Assignment from UOP. Other topics in the class are as
follows: