A G LO BA L C R I S I S
Wat
From human beings to living creatures, ecological habitats
to built environments, environmental processes to industrial
enterprise, water sustains and fuels every life form and
activity on the planet. It grows the food we eat, supports
the manufacturing of goods we consume, facilitates the
production of the energy we utilize, disposes of the waste
we produce, provides pathways for the goods we trade. It is,
without a doubt, the single most important natural resource
is p
for the continued welfare of people and the planet. Yet,
our interaction with water on a daily basis, as individuals,
businesses, and governments would drastically seem to
indicate otherwise. It is mismanaged and misallocated,
wasted and contaminated, undervalued and disregarded.
Most tragically of all, its lack of availability and distribution
threatens the livelihoods of nearly 1 billion people through-
out the developing world.
 ter
precious.

575 Liters 19 Liters

The area of the photo above represents the 575 liters of ...compared to the 19 liters the average person who lacks
water the average American uses everyday... adequate water access uses.
A G LO BA L C R I S I S

What do
1,000,00
mean?
oes
00,000
Imagine if the entire population
of New York City lacked access
to clean water.
A G LO BA L C R I S I S

Plus the populations of Lo

Chicago, Mexico City, Tor
Montreal, Bogotá, Phoenix
Philadelphia, San Antonio
Dallas, Detroit, Ottawa, Sa
San Francisco, Columbus
Memphis, Buenos Aires, M
Minneapolis, Halifax, San
Boston, Quito, Vancouver,
os Angeles, São Paulo,
ronto, Lima, Houston,
ix, Rio de Janeiro,
o, Calgary, San Diego,
antiago, Indianapolis,
s, Austin, Guayaquil,
Miami, Tijuana, Caracas,
Salvador, Baltimore,
, Managua & Seattle.
A G LO BA L C R I S I S

Plus the populatio

of every other city
town, neighborho
street and house
in all of the Ameri

1/
And still that would not equal the
number of people worldwide who
do not have access to clean water.
on
y,
ood,

icas.

1/6 th
of the entire world population
lacks access to clean water.
A G LO BA L C R I S I S

Population
vs Water
The world population has
increased three-fold since
the start of the previous
century. In the same time-
frame, water usage has
increased six-fold.

2/3
of World
Population
Fraction of people estimated
to be living under water-
stressed conditions by 2025.
3.7
Miles
Average distance women
in Africa and Asia walk in
a day to collect water.

2,000,000 Tons
Amount of human waste
disposed of in water courses
around the world everyday.

4,800
Deaths
4,800 people die every day
from diseases associated
with lack of access to safe
drinking water, inadequate
sanitation and poor hygine.
The longer
we wait to
collectively act,
the more severe
the water crisis
will become
Population growth, climate change,
demographical shifts, & uncontrolled
pollution are all expected to increasingly
exacerbate the situation.
A G LO BA L C R I S I S
OUR VISION

Amidst the current

landscape we have
a twofold vision
at WellDone.

Awareness
First, we strive to shift the global community’s perception food supply - just a few of the water issues that we must

1 of water. We believe all meaningful, lasting change begins

with individual awareness, an awareness that ultimately
translates into the personal choices individuals take, the
manner of conduct by which businesses operate, and the
policies that governments and municipalities enact. Water
scarcity, the intersection of energy and water, water conser-
vation, the impacts of climate change, water and global
begin to address as an international community, but ones
that we will continue to ignore until a radical, global shift
occurs in our collective perception of water. We hope to be
a leading voice that initiates such a change – a voice that
resonates among the general public and stirs up a much
needed global awareness on the critical water issues that
imminently face our generation and threaten our planet.
Access
Secondly, we strive to practically ground ourselves in the today. We believe that access to clean drinking water is

2
most immediate global water issue of all, the work to bring fundamental in the fight against poverty, hunger, and sick-
clean drinking water to communities without access to this ness in the developing world, and we work towards provid-
life-sustaining resource. The reality of communities lacking ing clean water for those throughout the world in need of
a clean water supply, of thousands of children dying on a this critical resource.
daily basis due to water-related disease, of mothers and
daughters relegated to the daily task of hauling buckets of
dirty water home to their families, is one we must address
OUR VISION

Water is
indeed
precious.
From the suburbs of Silicon Valley
to the villages of rural Africa,
OUR VISION

we’re raising
water awareness
to save the planet
for tomorrow,
providing clean
water to save
communities
today.
GUI DI NG P R INC IP L E S

Guiding
Principles
2 Local Involvement
The success of any clean water project is directly related to the
level of involvement the host community plays in the plan-
ning, implementation, and maintenance of the actual work.
From developing community water committees to supporting
local water enterprises, we strive to meaningfully engage our
target groups in every phase of the project process.

1 Grassroots
Empowerment
We started WellDone as a small group of young individuals
- by no means experts in the field, yet driven by the convic-
tion that we could collectively utilize our talents to make a
difference. We continue to hold onto this spirit, and aspire to
empower and support other individuals and groups in their
grassroots efforts to address the global water crisis.
3 Innovate, Iterate
We believe that increased impact comes through progressive
innovation - a progression that is only achieved through persis-
tent trial and error. As such, we aim to launch a host of projects
frequently, learning from our mistakes and improving upon them.

5 Design
In this spirit, we also focus on developing partnerships with
organizations on the forefront of innovative technologies and
solutions to scale clean water access in the developing world.
From effectively communicating a message to simply cap-
turing a person's attention, we believe design has the power
to change the world. WellDone strives to utilize design in
stimulating awareness on global water issues and changing
people's perception of this critical resource - the very foun-
dation of lasting change.

4 Partnership
The clean water crisis is vast and complex, and accordingly
will not be solved by any single individual or entity. That in-
cludes ourselves. We wholeheartedly believe in the power of
partnerships in creating global impact, and aim to develop
a synergy between organizations, governments, and busi-
nesses committed to collaboratively addressing the various
facets of the global water crisis.
 O U R H I S TO RY

WellDone began
with a humble aim -
To impact lives through
the drilling of one well
in one village.

As graduates fresh out of college, we traveled to Africa during
the Summer of 2005, during which we observed the critical
need for safe drinking water in communities throughout rural
Ghana. We wanted to make a difference, so we launched
WellDone. We’ve long since accomplished our original goal,
having successfully seen through the funding, construction,
and long-term management of six wells in villages throughout
rural Ghana, and in the process having developed partner-
ships with a diversity of water organizations, small businesses,
and leading experts in the field. In one sense, the literal
realization of our project name has been accomplished long
ago. In a much greater sense, WellDone has taken on new
meanings for our team.
We’ve since come to realize that
the work involves far more than
drilling a well in a single location
and leaving the rest to be.
The work just as significantly involves educating and em-
powering communities to develop holistic, on the ground
solutions that can be readily implemented and locally
sustained. It involves forming meaningful and fruitful part-
nerships between non-profit organizations, governmental
agencies, and private businesses that all play a unique role
in developing real-world solutions to a complex problem.
It involves utilizing creative media and informative publica-
tions to raise awareness of an issue that is far too important
to be forgotten or ignored. The work is neither isolated to a
single locale nor a single issue, but extends across the globe
and over a diversity of water issues. The work is ever-engag-
ing, immensely challenging, and broadly encompassing.
Accordingly, WellDone, and the concept that title signifies,
is only as engaging, challenging, and encompassing as we
are committed to making it become.
O U R H I S TO RY

Since our start, we’ve implemented projects in

several communities throughout rural Ghana,

150
People
Gathered at Wine to Water, an
event to raise support for the
Kamancheli village in Ghana.
10
Partners
Gather together through
Project10, collectively raising
support to drill a clean water
well in Mekoda, Ghana.

100,000
Customers
Learn about WellDone and
the clean water crisis through
an in-store residency at Red
Rock Coffee in San Francisco
over a 6-month period

4,000 x 2 Miles
Two cyclists ride across the
country in support of clean
water awareness

4 200 Students
T-shirts
Launch high school clubs in Sold
their respective schools, rais- Raising over $4,000 and receiv-
ing awareness and garnering ing design accolades through
support for projects in Africa. AIGA’s cause/affect awards.
creatively connecting our supporters

6
at home with projects abroad.

30
Community
Members
Mobilized into village water
committees, empowered
to effectively operate and
maintain the wells.

Women Wells
350 & Children
Freed from the task of walking
miles each day to collect water.
New clean water wells
are drilled in rural villages
throughout Ghana.

1,500 People
Approximately 1,500 people
in these communities now
have access to a clean
water source.
OUR P R O J E C T S

Raising Global Awareness,

Providing Clean Water.
From implementing clean water wells in
West Africa, to exploring scaleable water
solutions in peri-urban India, to promoting
water conservation in suburban America,
WellDone aims to creatively and cross-
cuttingly address the diverse facets of
the global water crisis.
Locally, we strive to raise awareness on
the critical water issues of our day through
creative awareness campaigns, student-
led initiatives and innovative fundraising
programs. Some existing and upcoming
programs include:

Student Leaders Water for Water

Program
A student-led initiative to raise awareness of global water issues in schools
across the U.S.. Several student leaders are currently pioneering the launch
of clubs throughout high schools in Southern California, challenging and
empowering their peers to meaningfully address the global water issues
of our generation.
A cross-cutting awareness and fundraising program connecting donors at
home with clean water projects abroad. Through the pledges of local water
users, financial savings from targeted water reductions are applied towards
the implementation of clean water projects abroad. Water for Water aims
to address the opposing ends of the global water crisis by connecting two
vastly different, yet equally problematic modes of interacting with water –
wasteful use here at home versus lack of access abroad.
OUR P R O J E C T S

Globally, we strive to provide clean water

for those without access by equipping
grassroots individuals and local organiza-
tions to implement water projects in their
target communities, while also supporting
those organizations working on the fore-
front of clean water innovations in the
developing world. Some existing and
upcoming projects include:
Well Drilling
in West Africa
An ongoing effort in partnership with Pioneers-Africa, a local Ghanaian
organization, to provide clean water through the drilling of wells in villages
throughout West Africa. To date, the program has seen through the imple-
mentation of six clean water wells in rural Ghana, with expansion into Benin,
Togo, and Burkina Faso expected for 2010.

Small Scale Water

Enterprise in India
An anticipated effort to improve clean water delivery through locally sus-
tained enterprise. WellDone seeks to explore opportunities to scale clean
water solutions in an urban and peri-urban context through sparking and
supporting local entrepreneurship.

Storage Solutions
in Kenya
A recently launched project to provide water storage solutions for commu-
nities in Kenya. WellDone has partnered with local organizations to provide
storage solutions for the Hamza ward of Nairobi and for schools in the
Mathare Valley, one of the largest informal settlements in the world.
OUR P R O J E C T S
 OUR TEAM
Core Members
Joshua To
Head of Development, works as a Program Manager in Business Operations
for Google in Mountain View, CA overseeing internal product development
and global e-mail marketing initiatives. Josh loves to connect the dots, bring-
ing together individuals with diverse talents to work towards a unified goal.
Ardy Ghanbar
Head of Operations, is a Certified Public Accountant who currently works full-
time for WellDone, with professional experience in both public accounting
and the private sector. Ardy is also an avid mountaineer, with a recent
summit of Mount Denali, the highest peak in North America. Ardy combines
his financial know-how with his focused tenacity in laying the organizational
foundation from which the team can effectively operate.
Jim Yoon
Head of Projects, works as a water resources engineer for MWH, dealing with
Southern California water supply and management issues. Through WellDone,
Jim utilizes his background to explore the technological and institutional
mechanisms that can most effectively and sustainably improve clean water
access in the developing world.
James Buyayo
Head of Design, works as an Art Director for Sapient Interactive, designing
various marketing materials for initiatives on the Sony Electronics account.
James is keenly interested in the role design can play in raising awarness
of critical issues and sparking social change.
Advisors Partners

BRUTE LABS is a small group of young individuals dedicated to collective ac-

tion. Focusing on the world around them, they embody the notion that it’s
much better to try and fail than to have never tried at all. BRUTE LABS serves
as a launching pad from which social initiatives can be launched in quick
succession. WellDone was originally founded as a BRUTE LABS initiative, hav-
ing since grown into an autonomous organization.
Dr. Frank R. Rijsberman

Program Director at Google.org, the philanthropic arm of Google Inc.,

oversees the global public health initiative, Predict and Prevent, among
other programmatic responsibilities. Prior to joining Google, Frank was
Director General (CEO) of the non-profit research institute International
Water Management Institute (IWMI.org). He co-founded and managed
an environmental consultancy firm in the Netherlands, Resource Analysis BV.
Dr. Rijsberman holds a BSc and MSc from Delft University of Technology in
Civil Engineering (Fluid Mechanics) and a PhD from Colorado State Univer-
sity in Civil Engineering (Water Resources Planning and Management).
Pioneers-Africa, a subsidiary of Pioneers International, is a Christian missions
and aid organization working among some of the most remote regions of
West Africa. In 2008, WellDone developed a partnership with Pioneers-Africa,
utilizing their strong relationships with remote villages in rural Ghana to bring
clean water to communities in dire need of a critical resource. WellDone’s
partnership with Pioneers-Africa continues to grow, with expansion into
Benin, Togo, and Burkina Faso anticipated in 2010.

Red Rock is a not-for-profit coffee shop located in Mountain View, CA. From
serving fresh coffee, to hosting arts and music events, to providing a meet-
ing space for local interest groups, Red Rock exists to bring together and
strengthen the very community that supports it. WellDone was featured at
Red Rock for a 6-month period, during which over 100,000 customers were
Dr. Willem Henri Lucas exposed to the clean water crisis in the developing world.

An award winning Dutch designer, serves as educator and Chair of the

Design | Media Arts Deptartment at University of California, Los Angeles.
Willem studied at the Academy of Visual Arts in Arnhem in the Netherlands
under guidance of Karel Martens and worked as an intern and apprentice
for Max Kisman. He works for clients primarily in the field of Culture and Art.
From 1990 to 2002 he served as a professor and chair of the Utrecht School
of the Arts’ Graphic Design department. In 1998 he designed holiday post-
age stamps for the PTT (Dutch Post and telecom company), and in 2003
and 2004, won a ‘Best Book’ award and a nomination from the Art Director’s
Club in the Netherlands.
welldone.org
info@welldone.org

650.450.WELL (9355)

23020 Hamlin Street

West Hills, CA 91307

A view from the Grand Canyon of the Colorado River,

a major source of water for the American Southwest.