Professional Documents
Culture Documents
Wat
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From human beings to living creatures, ecological habitats for the continued welfare of people and the planet. Yet,
to built environments, environmental processes to industrial our interaction with water on a daily basis, as individuals,
enterprise, water sustains and fuels every life form and businesses, and governments would drastically seem to
activity on the planet. It grows the food we eat, supports indicate otherwise. It is mismanaged and misallocated,
the manufacturing of goods we consume, facilitates the wasted and contaminated, undervalued and disregarded.
production of the energy we utilize, disposes of the waste Most tragically of all, its lack of availability and distribution
we produce, provides pathways for the goods we trade. It is, threatens the livelihoods of nearly 1 billion people through-
without a doubt, the single most important natural resource out the developing world.
ter
precious.
What do
1,000,00
mean?
oes
00,000
Imagine if the entire population
of New York City lacked access
to clean water.
A G LO BA L C R I S I S
1/
And still that would not equal the
number of people worldwide who
do not have access to clean water.
on
y,
ood,
icas.
1/6 th
of the entire world population
lacks access to clean water.
A G LO BA L C R I S I S
Population
vs Water
The world population has
increased three-fold since
the start of the previous
century. In the same time-
frame, water usage has
increased six-fold.
2/3 3.7
of World
Population Miles
Fraction of people estimated Average distance women
to be living under water- in Africa and Asia walk in
stressed conditions by 2025. a day to collect water.
2,000,000 Tons
Amount of human waste
disposed of in water courses
around the world everyday.
4,800
Deaths
4,800 people die every day
from diseases associated
with lack of access to safe
drinking water, inadequate
sanitation and poor hygine.
The longer
we wait to
collectively act,
the more severe
the water crisis
will become
Population growth, climate change,
demographical shifts, & uncontrolled
pollution are all expected to increasingly
exacerbate the situation.
A G LO BA L C R I S I S
OUR VISION
Awareness
First, we strive to shift the global community’s perception food supply - just a few of the water issues that we must
2
most immediate global water issue of all, the work to bring fundamental in the fight against poverty, hunger, and sick-
clean drinking water to communities without access to this ness in the developing world, and we work towards provid-
life-sustaining resource. The reality of communities lacking ing clean water for those throughout the world in need of
a clean water supply, of thousands of children dying on a this critical resource.
daily basis due to water-related disease, of mothers and
daughters relegated to the daily task of hauling buckets of
dirty water home to their families, is one we must address
OUR VISION
Water is
indeed
precious.
From the suburbs of Silicon Valley
to the villages of rural Africa,
OUR VISION
we’re raising
water awareness
to save the planet
for tomorrow,
providing clean
water to save
communities
today.
GUI DI NG P R INC IP L E S
Guiding
Principles
2 Local Involvement
The success of any clean water project is directly related to the
level of involvement the host community plays in the plan-
ning, implementation, and maintenance of the actual work.
From developing community water committees to supporting
local water enterprises, we strive to meaningfully engage our
target groups in every phase of the project process.
1 Grassroots
Empowerment
We started WellDone as a small group of young individuals
- by no means experts in the field, yet driven by the convic-
tion that we could collectively utilize our talents to make a
difference. We continue to hold onto this spirit, and aspire to
empower and support other individuals and groups in their
grassroots efforts to address the global water crisis.
3 Innovate, Iterate
We believe that increased impact comes through progressive
innovation - a progression that is only achieved through persis-
tent trial and error. As such, we aim to launch a host of projects
frequently, learning from our mistakes and improving upon them.
5 Design
In this spirit, we also focus on developing partnerships with
organizations on the forefront of innovative technologies and
solutions to scale clean water access in the developing world.
From effectively communicating a message to simply cap-
turing a person's attention, we believe design has the power
to change the world. WellDone strives to utilize design in
stimulating awareness on global water issues and changing
people's perception of this critical resource - the very foun-
dation of lasting change.
4 Partnership
The clean water crisis is vast and complex, and accordingly
will not be solved by any single individual or entity. That in-
cludes ourselves. We wholeheartedly believe in the power of
partnerships in creating global impact, and aim to develop
a synergy between organizations, governments, and busi-
nesses committed to collaboratively addressing the various
facets of the global water crisis.
O U R H I S TO RY
WellDone began
with a humble aim -
To impact lives through
the drilling of one well
in one village.
As graduates fresh out of college, we traveled to Africa during rural Ghana, and in the process having developed partner-
the Summer of 2005, during which we observed the critical ships with a diversity of water organizations, small businesses,
need for safe drinking water in communities throughout rural and leading experts in the field. In one sense, the literal
Ghana. We wanted to make a difference, so we launched realization of our project name has been accomplished long
WellDone. We’ve long since accomplished our original goal, ago. In a much greater sense, WellDone has taken on new
having successfully seen through the funding, construction, meanings for our team.
and long-term management of six wells in villages throughout
We’ve since come to realize that
the work involves far more than
drilling a well in a single location
and leaving the rest to be.
The work just as significantly involves educating and em- tions to raise awareness of an issue that is far too important
powering communities to develop holistic, on the ground to be forgotten or ignored. The work is neither isolated to a
solutions that can be readily implemented and locally single locale nor a single issue, but extends across the globe
sustained. It involves forming meaningful and fruitful part- and over a diversity of water issues. The work is ever-engag-
nerships between non-profit organizations, governmental ing, immensely challenging, and broadly encompassing.
agencies, and private businesses that all play a unique role Accordingly, WellDone, and the concept that title signifies,
in developing real-world solutions to a complex problem. is only as engaging, challenging, and encompassing as we
It involves utilizing creative media and informative publica- are committed to making it become.
O U R H I S TO RY
150 10
People Partners
Gather together through
Gathered at Wine to Water, an Project10, collectively raising
event to raise support for the support to drill a clean water
Kamancheli village in Ghana. well in Mekoda, Ghana.
100,000
Customers
Learn about WellDone and
the clean water crisis through
an in-store residency at Red
Rock Coffee in San Francisco
over a 6-month period
4,000 x 2 Miles
Two cyclists ride across the
country in support of clean
water awareness
4 200 Students
T-shirts
Launch high school clubs in Sold
their respective schools, rais- Raising over $4,000 and receiv-
ing awareness and garnering ing design accolades through
support for projects in Africa. AIGA’s cause/affect awards.
creatively connecting our supporters
6
at home with projects abroad.
30
Community
Members
Mobilized into village water
committees, empowered
to effectively operate and
maintain the wells.
Women Wells
350 & Children
Freed from the task of walking
miles each day to collect water.
New clean water wells
are drilled in rural villages
throughout Ghana.
1,500 People
Approximately 1,500 people
in these communities now
have access to a clean
water source.
OUR P R O J E C T S
Storage Solutions
in Kenya
A recently launched project to provide water storage solutions for commu-
nities in Kenya. WellDone has partnered with local organizations to provide
storage solutions for the Hamza ward of Nairobi and for schools in the
Mathare Valley, one of the largest informal settlements in the world.
OUR P R O J E C T S
OUR TEAM
Core Members
Head of Development, works as a Program Manager in Business Operations Head of Projects, works as a water resources engineer for MWH, dealing with
for Google in Mountain View, CA overseeing internal product development Southern California water supply and management issues. Through WellDone,
and global e-mail marketing initiatives. Josh loves to connect the dots, bring- Jim utilizes his background to explore the technological and institutional
ing together individuals with diverse talents to work towards a unified goal. mechanisms that can most effectively and sustainably improve clean water
access in the developing world.
Head of Operations, is a Certified Public Accountant who currently works full- Head of Design, works as an Art Director for Sapient Interactive, designing
time for WellDone, with professional experience in both public accounting various marketing materials for initiatives on the Sony Electronics account.
and the private sector. Ardy is also an avid mountaineer, with a recent James is keenly interested in the role design can play in raising awarness
summit of Mount Denali, the highest peak in North America. Ardy combines of critical issues and sparking social change.
his financial know-how with his focused tenacity in laying the organizational
foundation from which the team can effectively operate.
Advisors Partners
Red Rock is a not-for-profit coffee shop located in Mountain View, CA. From
serving fresh coffee, to hosting arts and music events, to providing a meet-
ing space for local interest groups, Red Rock exists to bring together and
strengthen the very community that supports it. WellDone was featured at
Red Rock for a 6-month period, during which over 100,000 customers were
Dr. Willem Henri Lucas exposed to the clean water crisis in the developing world.
650.450.WELL (9355)