MARTHA DONOVAN

4 Crescent Beach Drive

Enfield CT
860-265-2365
msanders1313@aol.com
PROFESSIONAL EXPERIENCE

CAREER SUMMARY
Comprehensive background in external marketing
communications utilizing strong planning and
exemplary writing ability. Adept at promotions,
social media, Microsoft crm systems, media
management, technology strategy and project
management.

Expert level in Word, Excel, PPT, Adobe Product

Beazley Group
Suite
Farmington, CT
Senior Marketing Manager
2009-present
Strategic manager for a global Lloyds of London international specialist company.

Enhances the overall brand recognition of our products, via customer-focused communication
strategies for a global company that has increased US revenue from $14 million to $400 million in
profit over the past six years.
Collaborates with copywriters, graphic artists and public relations consultants to identify and
enhance opportunities in the press, online advertising, and marketing collateral utilizing social
media and all electronic marketing channels to increase B2B and B2C awareness.
Orchestrates conference and trade shows from soup to nuts for company executives to increase
brand recognition and customer base creatively, and within tight budgets.
Consults with specific divisions within Beazley to develop specific education-focused marketing
campaigns utilizing all relevant communication outlets (web, email, CRM, social media,
conferences, webinars) and research channels and to achieve measurable results/ROI.
Generates thought leadership pieces for executives, write press releases, marketing collateral
and web copy. Create new consumer-facing web sites, update corporate www.beazley.com site
and create/track email campaigns.
Effectively plans and orchestrates annual two-day educational event for high net worth clients to
motivate retention, as well as planning various seminars, lunch and learns and on-demand
events.

The Hartford
Hartford, CT
Communications Consultant
2003-2009
PR/ Marketer for a Fortune 500 company on the small business marketing team who provided
copywriting, consultative and operational support and strategy for the Property and Casualty company
working across departments with key business partners, IT and external vendors for B2B and B2C
marketing.

Facilitated strategy to assist segment growth objectives by developing and initiating multi
component electronic and print marketing plans. Work with key business partners to find the best
growth solutions.
Successfully completed redesign of www.sb.thehartford.com and cloned partner sites, working
across segment with corporate and Middle Market to ensure consistent consumer experience.
Managed creation of new online Webinar and tools to educate consumers. Traffic increased 12%
during the first full month of launch.
Initiated the companys first Pay Per Click advertising pilot. Teamed cross segment to target
consumer businesses in the technology industry via a series of Google ads to acquire key
learnings on viability of using electronic advertising as a revenue driver.
Provided overall copywriting expertise, creative direction and IT resolutions for business partners
within the Small Commercial segment. Project managed and wrote scripts for video testimonials,
devised themes for senior vice president Town Hall meetings. Proactively provide metric reports to
business partners to track success of various electronic marketing initiatives. Pen articles for
senior management for trade publications, employee and agent-facing websites.

AMS RATING SERVICES (Vertafore), Windsor, CT

2000 - 2003
Marcom Manager
Communications/sales support specialist for a subsidiary of the nationwide leader in insurance agency
automation.

Developed press releases, new company brochure, logos, branding positioning statement, and image
in a team environment to increase brand recognition and product sales initiatives.
Created product specific, nationwide regional advertising campaign within allocated budget that
bolstered sales leads and company branding image.
Supported and increased company sales and communications initiatives with extensive copy writing,
direct mail and other collateral material creation, often within tight and fluctuating deadlines.
Devised and implemented comprehensive new product marketing plans working with multiple
company departments and key decision makers to ensure successful rollout.
Full product life cycle experience including identifying target audience, communication and marketing
needs.

ENVIROTEST SYSTEMS, INC., Hartford, CT

1998 - 2000
Public Relations Manager
Manager for a subsidiary of Environmental Systems Products (ESP), the largest provider of vehicle
emissions testing services and technology in North America. Pivotal liaison with non-profit organizations
such as the American Lung Association. Key communicator for an international private company
contracted by the state of Connecticut to provide automotive emissions testing. Media representative and
key liaison with state Department of Motor Vehicles and legislative officials.

Developed three-pronged strategic communications plan that improved automotive traffic flow at
specific emissions stations, informed consumers of the clean air benefits of the program, and
streamlined traffic volume. This included a radio and print advertising campaign.
Succeeded in strengthening companys community outreach programs in cooperation with non-profit,
organizations such as the American Lung Association. ALA board member for annual fundraiser.
Managed significant crisis communications strategy that included print and on-air interviews. Ability to
speak confidently in crisis situations.

UNIVERSITY OF NEW HAVEN, West Haven, CT

1996 - 1998
Communications Writer
Staff writer for the university public relations department. Included writing all articles for the Alumni
Magazine, penning press releases, covering educational events and building relationships with the local
media.
THE SUNCOAST NEWS, New Port Richey, Fl
WESTFIELD EVENING NEWS, Westfield, MA
SPRINGFIELD NEWSPAPERS
Journalist, Editor, Photographer

1987 - 1996

EDUCATION
Quinnipiac University, Hamden, CT, Bachelor of Arts, English/Mass Communications
Lesley College, Cambridge, MA, Business Management.