Statements

No. of
Respondents

Percentage

Strongly Disagree

0%

Disagree

10%

Neutral

25

50%

Agree

20

40%

0%

50

100%

Strongly Agree
Total

3(a). packagining of eco friendly products attract me

Packaging Matters
10%

Highly Disagree
Disagree
Neutral

40%

Agree
Strongly Agree
50%

Interpretation:

As table and graphs represent that nobodies strongly disagree with the statement of
packaging of green products attract me, 10% disagree ,50% are not give
importance to the packaging , 40% preferred and agree and nobody strongly agree
with the statement. Data show that majority says that packaging does not Metter
when they purchase eco-friendly products.

3(b)- Easy to understand the information on eco-friendly packaging:

Statements

No. of
Respondents

Percentage

Strongly Disagree

0%

Disagree

10%

Neutral

35

70%

Agree

10

20%

0%

50

100%

Strongly Agree
Total

20

10
Strngly Disagree
Disagree
Neutral
Agree
Strngly Agree
70

Interpretation:

3(c)- Trust on the information on eco-friendly packaging:

No. of
Respondents

Percentage

Strongly Disagree

0%

Disagree

0%

Neutral

35

70%

Agree

10

20%

10%

50

100%

Strongly Agree
Total

10%

Highly Disagree

20%

Disagree
Neutral
Agree
Strongly Agree

70%

Interpretation:
As table and graphs indicates that nobody is strongly disagree with the statement of
Trust on the information on eco-friendly packaging, again nobody disagree ,70%
are indifferent about the statement ,20% are agree and 10% are strongly agree with
the statement. It means majority of the respondents are neutral about the
statement.
3(c)- I am willing to pay a premium price for eco-friendly products:

No. of
Respondents

Percentage

Strongly Disagree

0%

Disagree

0%

Neutral

25

50%

Agree

10

20%

Strongly Agree

15

30%

Total

50

100%

30%

Highly Disagree
Disagree
50%

Neutral
Agree
Strongly Agree

20%

Interpretation:
As table and graphs indicates that nobody is strongly disagree with the statement of
I am willing to pay a premium price for eco-friendly products, again nobody
disagree ,50% are indifferent about the statement ,20% are agree and 30% are
strongly agree with the statement. This is a positive sign that 30% respondent are
ready to pay additional prices for green products.

3(c)- I pay attention to eco-friendly advertising:

No. of
Respondents

Percentage

Strongly Disagree

0%

Disagree

10%

Neutral

25

50%

Agree

20

40%

0%

50

100%

Strongly Agree
Total

Sales

10%

Highly Disagree
Disagree
Neutral

40%

Agree
Strongly Agree
50%

3(c)- I know where the eco-friendly displace are located in my super market:

No. of
Respondents

Percentage

0%

Disagree

10

20%

Neutral

30

60%

Agree

10

20%

0%

50

100%

Strongly Disagree

Strongly Agree
Total

20%

20%
Highly Disagree
Disagree
Neutral
Agree
Strongly Agree

60%

3(c)- Easily find eco-friendly products in super market:

No. of
Respondents

Percentage

Strongly Disagree

0%

Disagree

10%

Neutral

25

50%

Agree

20

40%

Strongly Agree
Total

0%

50

100%

10%

Highly Disagree

40%

Disagree
Neutral
Agree
50%

Strongly Agree

3(c)- I hear and pay attention to my friends/family opinion concerning eco-friendly

products:

No. of
Respondents

Percentage

Strongly Disagree

10%

Disagree

0%

35

70%

Neutral

Agree

10%

Strongly Agree

10%

50

100%

Total

10%

10%

10%

Highly Disagree
Disagree
Neutral
Agree
Strongly Agree

70%

3(c)- I recommend eco-friendly products to my friends/family:

No. of
Respondents

Percentage

Strongly Disagree

10%

Disagree

0%

Neutral

20

40%

Agree

15

30%

Strongly Agree

10

20%

Total

50

100%

20%

10%

Highly Disagree
Disagree
Neutral
40%
30%

Agree
Strongly Agree

Attitude measurement
5(1)-Better image of eco friendly products:

Strongly Disagree

No. of
Respondents

Percentage

0%

Disagree

0%

Neutral

25

50%

Agree

25

50%

0%

50

100%

Strongly Agree
Total

Highly Disagree
Disagree
50%

50%

Neutral
Agree
Strongly Agree

5(1)- Attitude towards saving the earth:

No. of
Respondents

Percentage

Strongly Disagree

0%

Disagree

0%

Neutral
Agree
Strongly Agree
Total

0%

45

90%

10%

50

100%

10%

Highly Disagree
Disagree
Neutral
Agree
Strongly Agree

90%

5(1)- Attitude towards trendy eco-friendly products:

No. of
Respondents

Percentage

Strongly Disagree

0%

Disagree

0%

Neutral

25

50%

Agree

25

50%

0%

50

100%

Strongly Agree
Total

Highly Disagree
Disagree
50%

50%

Neutral
Agree
Strongly Agree

5(1)- Impulse decisions of buying eco-friendly products

No. of

Percentage

Respondents
Strongly Disagree

0%

Disagree

10

20%

Neutral

20

40%

Agree

20

40%

0%

50

100%

Strongly Agree
Total

Sales

20%

Highly Disagree
Disagree
Neutral

40%

Agree
Strongly Agree

40%

5(1)- Satisfaction with the eco-friendly products:

No. of

Percentage

Respondents
Strongly Disagree

0%

Disagree

0%

Neutral

0%

Agree

40

80%

Strongly Agree

10

20%

Total

50

100%

Sales

Highly Disagree

20%

Disagree
Neutral
Agree
Strongly Agree

80%