You are on page 1of 40

SEMINARS

WORKSHOPS

FORUMS

MASTERCLASSES

WAKE UP WITH THE ECONOMIST

SUNDOWNERS

TOURS OF THE WORK

This programme has been compiled and written by Cannes Lions. For the full and updated speaker
biographies and descriptions from session holders, please see the Cannes Lions App and website.

Seminars

SEMINARS

SEMINARS
W

hen people think of Cannes Lions, they


think of the world famous speakers on the
main stages in the Palais des Festivals. The
Grand Audi and Debussy Theatres have

certainly hosted a legendary roll call of creative talent over


the years.
The Cannes Lions Seminar programme is where the most
respected and most powerful creatives of the modern era
come to present their latest thinking about what it takes to

deliver world-class creativity that is so memorable, so spellbinding, that it will be discussed and analysed (and most
definitely copied) for a long time to come.
The Seminar stages are big spaces for big ideas. This
is your chance to hear from some of the brightest creative
talents on the planet. You will hear the stories behind gamechanging work, ideas that break the mould and philosophies
that disrupt the status quo. Often directly from the very
people that did the work; the ones that spilt their own blood
and guts to deliver the exceptional and had the courage and
power to voice the movements that are shaping the modern
creative communications industry.
In addition to the stellar industry talent, the Cannes Lions
Seminar programme celebrates creativity wherever it is found.
The Seminar programme is the loadstone of your Cannes
Lions learning experience. It is a creative journey that takes
you from science to sport, food to futurism, androids to
actors, and so much more.
As you will see, this years Seminar programme is a
diverse and inspiring mix of wonderful speakers from all over
the world. There are names that will be instantly familiar and
others that may be new to you. Having worked with so many
amazing people and organisations to host these sessions in
Cannes, our advice is simply to enjoy them all, regardless of
any preconceptions. Time and again, delegates tell us that it
was the session that they simply stumbled upon that inspired
them the most. That is not to underestimate the big names,
but sometimes the fresh idea you are looking for comes
when you least expect it.

TOP TIP:

The Seminar programme


runs Sunday 21 Saturday

If youre in a big group of people and

27 June across the Grand

you want to sit together, make sure

Audi and Debussy Stage.

you go into the venue together. In

Sessions begin at 10am

some of the busier sessions you wont

(11am Saturday).

be allowed to save seats.

Sunday 21 JUNE

Seminars
10:00 10:45 | MEDIACOM | GRAND AUDI

14:00 14:45 | HAKUHODO | GRAND AUDI

HOW TO SURVIVE A ZOMBIE ATTACK


(AND HARNESS CULTURAL TRENDS TO GROW
BRANDS)

ZEN MEETS ANIME: DECODING THE SECRETS OF


JAPANESE CREATIVITY

David Alpert, Executive Producer, AMCs The Walking Dead |

Masaru Kitakaze, Executive Creative Director, Corporate Officer,

Jon Gittings, Global Business Development Strategy Officer,

Hakuhodo Inc. | Yoko Ishihara, Executive Manager, Hakuhodo

MediaCom | Josh Sapan, President, Chief Executive Officer,

Inc.

AMC Networks Inc. | Norman Reedus, Actor, AMCs The

Have you ever been puzzled by the mass of contradictions that create

Walking Dead

Japanese creativity? Its a fascinating scene, worth exploring no matter

If theres a zombie apocalypse during the Cannes Lions Festival, theres

what your creative discipline. Japan has consistently displayed an

only one place to be.And if you want to learn how to use the power of

incredible level of creativity, particularly in digital and design. You came

the latest cultural trends to leverage your brands, theres also only one

to Cannes Lions to broaden your horizons, and this is your opportunity

place to be. Oddly, its the same place. You could, of course, miss this

to hear from a multi-award winning Japanese agency as it decodes the

session and spend your time sipping ros by the beach, but that wont

complex and fascinating creative landscape.

Fran Miller, Management Planning Supervisor, Hakuhodo Inc. |

help you survive a flesh-eating mob, will it?


15:00 15:45 | BRANDOPUS | GRAND AUDI
11:00 11:45 | SapientNitro | GRAND AUDI

SWIPE RIGHT FOR SUCCESS: LESSONS ON


RETHINKING EVERYTHING, FROM TINDER

NAILING JELLY TO A TREE & OTHER WILD GOOSE


CHASES
Dr Itiel Dror, Cognitive Neuroscientist, University College

Sean Rad, Founder, President, Tinder

London | Nir Wegrzyn, CEO, BrandOpus

If you work with any of todays hot tech themes social discovery,

Cognitive neuroscience is a concept you have heard a lot of recently. You

gamification, location or messaging in this session Sean Rad can tell

probably think you dont need to hear any more about it, right? Wrong.

you how he nailed all four with Tinder. In the age of the start-up, decades

Most creatives still work with the underlying assumption that the consumer

of experience count for less than the ability to innovate quickly. With a

is rational, when the evidence suggests otherwise. So how to move

single swipe, Sean changed the dating game for 50 million people (and

forward? Forensic scientist and decision making expert Dr Itiel Dror and

counting) and redefined romance for the Millennial generation.

Nir Wegrzyn have the answers, that will turn your world upside down.

12:00 12:45 | Barbarian Group | GRAND AUDI

16:00 16:45 | WGSN | GRAND AUDI

STRETCHING YOUR CREATIVITY: NEW WAYS TO


BUILD IN NEW MEDIUMS FAR OUTSIDE OF YOUR
COMFORT ZONE

COLOUR DISRUPTION A SENSORY SCIENCE


Buzasi, Global Chief Content Officer, WGSN | Detlev Pross, Head

Billie Whitehouse, Designer, Director, Wearable Experiments |

of CNCS COLOR, Shanghai/China | Kathryn OBrien, Senior

Emilie Baltz, Artist | Martha Stewart, Founder, Martha Stewart

Director Creative Direction Global Design, Adidas

Omnimedia |Sophie Kelly, CEO, The Barbarian Group

Are you picking the right colours to inspire the right emotion in your

New tech is empowering a new generation of artists and creators.

consumers? Colour doesnt exist. Its a powerful sensory experience

Domestic doyenne Martha Stewart now experiments with 3D printing

that can instantly engage or disengage your customer in fact 85% of

and has joined the Maker movement, Emilie Baltz is an artist and

consumers said colour was a primary reason why they bought a product.

designer who uses food in high concept art, and Billie Whitehouse is at

A new colour science coming from China is revolutionising how the

the forefront of wearable technology and future fabrics that border on

fashion industry tackle this, but what impact will it have on

science fiction. Come and see the Maker movement in action.

other industries?

13:00-13:45 | CHEIL WORLDWIDE | GRAND AUDI

17:00 17:45 | TENCENT | GRAND AUDI

THE NEXT DECADE OF SOCIAL MEDIA

DIGITAL CHINA 2015: BETTER THAN BIGGER

Alex Box, Makeup Artist, Creative Director, Illamasqua | Carla

Peter Kim, Chief Digital Officer, Cheil Worldwide

SY Lau, Senior Executive Vice President, President Online Media

Ten years ago, Facebook was restricted to university students, YouTube

Group, Tencent

launched with a single video of the San Diego Zoo and birds were

The story of how China and Chinese brands are riding the digital wave

the only things tweeting. Today these sites are worth billions and have

is one of constant innovation. And for those who want to know what will

become a critical part of brand-building. How has social evolved and

happen next to the media landscape in the worlds largest economy, SY

whats in store for the next decade of social media? What digital trends

Lau, the 2015 Cannes Lions Media Person Of The Year, will share his

should you be fluent in? Get ready for a new era of opportunity

unique insight on a creative communications industry that is moving from


simply bigger to better.

MONDAY 22 JUNE

Seminars

and explores the benefits of increased female representation in the


directors chair.
13:00 13:45 | GREY GROUP | GRAND AUDI

9TH ANNUAL GREY MUSIC SEMINAR


Marilyn Manson | Tor Myhren, Worldwide Chief Creative Officer,
Grey Group
He frightened parents and worried the establishment. He channelled
the rage and isolation of the disenfranchised and created beauty out
of the darkness. This is a rare opportunity to witness the provocative
ideals and razor-sharp intellect from the God of Fuck himself, one
Samantha Morton

of the most controversial, outrageous and culturally polarising artists

12:00 12:45 | H+K STR ATEGIES & DA ZED | GR AND AUDI

of his generation. Dare you enter his presence?


13:00 13:45 | MCCANN WORLDGROUP & THE PALEY CENTER

10:00-10:45 | ADOBE | GRAND AUDI

FOR MEDIA | DEBUSSY

A CREATIVE RENAISSANCE

CREATIVITY IS THE ONLY WAY TO SURVIVE

Gerry Graf, Founder, Chief Creative Officer, Barton F. Graf 9000

Betsy Beers, Executive Producer of Greys Anatomy, Scandal and

| Jessica Walsh, Art Director, Designer, Partner, Sagmeister &

How to Get Away With Murder, Shondaland | Pete Nowalk,

Walsh | John Travis, Vice President, Brand Marketing, Adobe

Creator, Executive Producer of How To Get Away With Murder,

This is the era of creative renaissance, where creatives achieve more

Shondaland | Viola Davis, Film, TV and Theatre Actress, Producer

impact and are more in demand than ever before. How should we

Is creativity the only way to survive and thrive today? And does initial

think about the latest trends in digital, mobile, the Internet of Things,

failure provide the key to ultimate success? Hear from a selection of

and more? How is data shifting the impact of our creative? Two

celebrated television creators who have turned professional defeat

renaissance creatives, Jessica Walsh and Gerry Graf, will explain how

into creative success. This candid session explores lessons learned

they make the most of this new playground at the intersection of data

from failure, creativity prevailing against all odds, and the strength of

and creativity.

character required to succeed artistically in a rapidly evolving - and


often judgmental - industry.

11:00 11:45 | HEARST | GRAND AUDI

THE MILLENNIAL MIND: CREATIVITY & WHAT


IT MEANS TO THE WORLDS LARGEST LIVING
GENERATION
Evan Spiegel, Co-Founder, CEO, Snapchat | Joanna Coles,
Editor-in-Chief, Cosmopolitan
Millennials there are nearly two billion of them with more than $1
trillion to spend. Of course you want to know more about them right?
But how can we adapt to this generations changing habits? Evan
Spiegel understood the Millennial mind-set and as a result practically
invented the concept of disposable messaging. Snapchat is now the
third most valuable venture-backed company in the world. Be sure to
get a seat, this session will disappear after 45 minutes.
12:00 12:45 | H+K STRATEGIES & DAZED | grand audi

JEFFERSON HACK FROM DAZED IN CONVERSATION


WITH SAMANTHA MORTON
Jefferson Hack, Editorial Director, Publisher, Dazed | Samantha
Morton, Actress, Film Director
Only 6% of the top 250 films of 2013 were directed by women,
but the movie industry is getting its act together. Female creativity
in production has the potential to revolutionise film as we know it.

Marilyn Manson

Jefferson Hack talks to award-winning actress and director Samantha

13:00 13:45 | GREY GROUP | GR AND AUDI

Morton about her experiences in films on both sides of the camera,

104

Seminars

MONDAY 22 JUNE
pratfalls and wherewithal of developing successful global campaigns

14:00 14:45 | DENTSU INC | GRAND AUDI

with the CMOs of two brands well-used to the challenges Diageo


and Visa.

CREATIVITY IN THE AGE OF DATA


Daito Manabe, Programmer, Artist, Rhizomatiks | Kaoru Sugano,

16:00 16:45 | RAZORFISH & CONTAGIOUS | DEBUSSY

Creative Director, Creative Technologist, Dentsu Inc | Koichi


Yamamoto, Executive Planning Director, Dentsu

TOOLKIT FOR TRANSFORMATION

Are you looking for that magic moment where data and creativity

Tom Adamski, CEO, Razorfish Global | Will Sansom, Director,

collide to create gold-standard work? How will creativity unfold

Content & Strategy, Contagious Communications

in the age of data? Titanium Grand Prix winners Daito and Kaoru

The last ten years have challenged everything our industry thought

understand how data drives creativity and how creativity can bring

it knew about marketing. But how prepared are we for what comes

data to life. Their work combines these two disciplines, taking simple

next? This seminar combines Razorfish Globals expertise in creative

ideas and turning them into powerful emotional stories that move

business transformation with Contagious unique perspective on the

consumers.

intersection of marketing, consumer culture and technology. Together


they share everything you cant afford not to know about the future of

14:00 14:45 | MB VERMEER | Debussy

our industry, including the three key areas: consumers, creativity and
organisational change.

BUILDING PURPOSEFUL BRANDS, CAMPAIGNS AND


ORGANISATIONS IN A DIGITAL AGE

17:00 17:45 | latinworks | debussy

D. Michael Wege, Senior Vice President, Chief Growth &


Marketing Officer, Hershey | Fernando J. Acosta, Senior Vice

LATIN: THE HOTTEST NEW BRAND?

President, President, North Latin America and Andean Cluster,

Andrezza Valentin, Founder, Creative Director, BOSSA, NYC/ So

Head of Global Marketing, Avon | Marc de Swaan Arons, Chief

Paulo | Alex Pallete, Co-Founder, Chief Strategy Officer, PICNIC,

Marketing Officer, MB Vermeer | Marc Schroeder, Senior Vice

Madrid | Sergio Alcocer, President, Chief Creative Officer,

President, Global Nutrition Group, PepsiCo

LatinWorks, USA

Millennial consumers and employees are better informed and

What comes to mind when you think Latin? And what exactly is it

more critical about the brands and companies they associate with.

about a Latin creative idea that makes it Latin? Spanish is the second

Purposeful brand positioning and Shared Value are increasingly

most spoken language in the world and Latinos are leaving their mark

important but no CMO or marketing leader was trained at school to

all over the map in advertising, entertainment, arts and business. Can

build purposeful brands in a digital world. Convincing the boardroom

the best characteristics of Latin creativity be replicated anywhere else

to see value beyond the bottom line is hard. Hear three heavyweight

in the world, or in other industries? Is there such a thing as Latinicity

marketers discuss how they built purposeful brands, campaigns and

and how can it benefit brands globally?

organisations.
15:00 15:45 | twitter | GRAND AUDI

POWER OF #NOW: CONNECTING PEOPLE IN A


TRANSPARENT WORLD
Chris Moody, Vice President of Data Strategy, Twitter
Like it or not, we know infinitely more about our celebrities,
institutions, brands, politicians and even each other, thanks to our
connected and increasingly transparent world. In this world, individual
moments can spark global movements and meaningful change. This
session explains how brands can get some of this action. How do realtime platforms shape the power of #NOW, and what does this new
normal portend for the future of connection?
15:00 15:45 | bbdo | debussy

HAVE IDEA, WILL TRAVEL


Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa
Inc. | Mike Schalit, Co-founder Net#work BBDO, Creative Chief
BBDO South Africa,| Syl Saller, Chief Marketing Officer, Diageo
How do you make a great global campaign that the world will love?

Sergio Alcocer

What elements go into making it great? And where do marketers

17:00 17:45 | L ATINWORKS | DEBUSSY

go wrong? Mike Schalit of BBDO South Africa discusses the pitfalls,

tuesday 23 JUNE

Seminars
Seminars

Pharrell Williams
10:00 10:45 | IHEARTMEDIA | GR AND AUDI

Edelman isnt so sure. He thinks consumer scepticism towards


10:00 10:45 | IHEARTMEDIA | GRAND AUDI

disruptive innovation has led to a yearning for fundamental, purposedriven simplicity. He is joined by chef and global philanthropist Jamie

CREATING CONSTELLATIONS: UNLEASHING


CREATIVITY THROUGH COLLABORATION

Oliver, who will talk about how he is continuously seeking new ways

Bob Pittman, Chairman, CEO, iHeartMedia Inc. | Pharrell

organisations can innovate to help build communities that matter.

to educate, inspire and empower people, and how brands and other

Williams, Artist
How can different areas of creativity be brought together to make the

13:00 13:45 | DENTSU AEGIS NETWORK | GRAND AUDI

world a happier place? Pharrell Williams is an unstoppable one-man


of fans around the world, to addressing the global community about

PLAY TO WIN: DISRUPTIVE TACTICS, REINVENTING


THE FIELD OF PLAY

climate change at Davos, or developing his award-winning fashion

Sir David Brailsford, Team Principle, Team Sky | Jerry

projects, his relentless creative drive and ability to collaborate with

Buhlmann, CEO, Dentsu Aegis Network | Nina dos Santos,

others is a major factor in his success.

News Anchor, Correspondent, CNN

pop culture machine. From performing his music on stage to legions

How has the road to global success changed? Todays true leaders
11:00 11:45 | PHD | GRAND AUDI

are not afraid of challenges, change or disruption. This is what gets


them up each morning - the hunger to shake things up and deliver

SENTIENCE: THE COMING AI REVOLUTION

the unexpected. Two high profile leaders from the worlds of creativity

Mike Cooper, Worldwide Chief Executive Officer, PHD

and sport discuss their tactics for positively disrupting their industry

Worldwide | Sir Tim Berners-Lee, Computer Scientist

and the risks you can face when playing such a tactical game.

He developed the World Wide Web. He created the first web browser
and the first web editor. On 6 August 1994 Tim Berners-Lee published

13:00 13:45 | MICROSOFT | DEBUSSY

the first web page and kick-started the Information Age. But as
Intelligence, what does this mean for the human race? Hear the man

CHANGE THE WAY YOU SEE THE WORLD, AND


CHANGE THE WORLD YOU SEE

who invented the web explain what will happen when his invention

Kudo Tsunoda, Corporate Vice President, Next Gen Experiences,

wakes up.

Microsoft Studios

the world heads towards the next great tech revolution of Artificial

Imagine a scientist exploring Mars from her office, an architect


12:00 12:45 | EDELMAN | GRAND AUDI

walking around his own designs or a set designer perfecting a stage


set without building anything. Did you ever dream of building your

INNOVATION: WHEN NEW JUST ISNT ENOUGH

own custom car and imagine doing it from the comfort of your living

Jamie Oliver, Chef, Restaurateur, Entrepreneur, Global

room? Welcome to a world where anywhere is your creative canvas.

Philanthropist | Richard Edelman, President, CEO, Edelman

The world of holograms is a new medium to express creativity,

Are consumers as excited by innovation as creative folk? Richard

visualise work, and learn things you never thought possible.

Seminars

tuesday 23 JUNE

14:00 14:45 | SMG + TED | Grand Audi

16:00 16:45 | CP+B | DEBUSSY

TRUTH AND DARE CANNES 2015


Diana Nyad, Journalist, Swimmer | Laura Desmond, CEO,

WHISKEY, RUM, board SHORTS AND


ADVERTISING

Starcom MediaVest Group | Maria Bello, Actor, Womens Rights

Andrew Keller, CEO, CP+B | Chuck Porter, Chairman, CP+B |

Activist | Pat Mitchell, Curator, TED | Rives, Poet

Neil Riddell, Executive Vice President, Executive Director, Product

Prepare to hear stories that will broaden your horizons, delivered by

Innovation, CP+B

speakers that will blow your mind. Diana Nyad broke mental and

Theres a growing trend for creative agenciesto put their talent

physical barriers in her 53-hour long-distance swim from the US to

for invention and innovation to profitable use in areas outside of

Cuba. Maria Bello broke boundaries and stereotypes with her honest

advertising, and at the spearhead of this trend is CP+B. Join Chuck

and ground-breaking accounts of love and family in the 21st century.

Porter, Neil Riddell and Andrew Keller as they share what theyve

Are you ready to celebrate those who dare to offer new alternatives

learned in creating and launching successful bourbon, rum, sports

and challenge your core beliefs?

apparel brands and more. Discover how product design, innovation


and venture capitalism can create new possibilities for your agency.

14:00 14:45 | FACEBOOK | DEBUSSY


17:00 17:45 | INSIGHTS WITH THE JURY | DEBUSSY

BUILDING FOR STORYTELLERS


Chris Cox, Chief Product Officer, Facebook

insights with the jury: PROMO & ACTIVATION

Ten years ago there was no such thing as Facebook. But over the past

Diego Medvedocky, Vice President, Executive Creative Director,

decade the platform has advanced from simple status updates and

Grey | Matt Eastwood, Worldwide Chief Creative Officer, J.

photo likes to incorporate sophisticated news feeds and mobile video

Walter Thompson | Natalie Lam, Executive Creative Director,

experiences, and the way people use the platform has evolved with

Razorfish | Susan Credle, Chief Creative Officer, Leo Burnett

it. So how is Facebook keeping up with peoples desires for richer

Ever wondered what goes on in the jury room? Cannes Lions

experiences? What is the Facebook vision for the future of storytelling,

INSIGHTS WITH THE JURY seminars provide an opportunity to delve

and what kind of stories do we want to tell?

deeper and get a unique understanding of how the jury came to their
final decisions on the Lion-worthy work. Find out which entries stood

15:00 15:45 | GOOGLE | GRAND AUDI

out and why. Which key themes came out of the judging sessions
and what are the trends that will affect and influence the direction of

WHERE ISIS AND SETH ROGEN MEET: STANDING


UP FOR FREE EXPRESSION WHILE COMBATING THE
WORST AMONG US

our industry?

David Drummond, Senior Vice President, Corporate


Development, Chief Legal Officer, Google
| Victoria Grand, Director of Policy Strategy, Google
The internet makes it possible for billions of people to find information
and communicate. But there is a downside: along with the good,
online technologies can undoubtedly also be used for bad. Google is
on the front line of this, from tracking terrorist recruitment on YouTube
to showing the controversial political satire, The Interview. Join David
Drummond and Victoria Grand to hear how Google is promoting
creative expression and fighting abuse to help rid the world of
extremism and oppression.
15:00 15:45 | ZENITHOPTIMEDIA | DEBUSSY

THE CREATIVE UNIVERSE


Professor Brian Cox, Scientist, Broadcaster | Sean Healy, Global
Communications Planning Director, ZenithOptimedia
We live in a complex natural world, but underneath all the complexity
there are some really quite simple scientific principles that make sense
of everything. Professor Brian Cox is a scientist with a gift for spinning
a narrative around the most obscure areas of science and making
them accessible to everyone. Prepare to be amazed by just how

Susan Credle

beautifully simple everything really is.

17:00 17:45 | INSIGHTS WITH THE JURY | DEBUSSY

wednesday 24 JUNE

Seminars
Seminars

year of President Selena Meyer from HBOs hit comedy Veep.


Sir John Heggarty
10:00 10:45 | SAWA & PROJECT
EVERYONE | GR AND AUDI

Award-winning actress and comedian Julia Louis-Dreyfus joins HBO


Chairman and CEO Richard Plepler to discuss why political satire is a
timeless form of comedy and how this art form can influence politics
and policies.
12:30 13:15 | BBC WORLD NEWS HARDTALK | DEBUSSY

STEPHEN SACKUR INTERVIEWS SIR MARTIN


SORRELL
Sir Martin Sorrell, Founder, CEO, WPP | Stephen Sackur,
Presenter, HARDtalk, BBC World News

HARDtalk is one of the longest running programmes on BBC World


News, and in a Cannes Lions first, it will be recorded on stage in front
10:00 10:45 | SAWA (screen advertising world
association) & PROJECT EVERYONE | Grand Audi

of a live audience. See what happens when Sir Martin Sorrell meets
award-winning journalist Stephen Sackur for a trademark HARDtalk
interview that wont shy from hard-hitting questions or sensitive topics.

#WEHAVEAPLAN 7 BILLION PEOPLE 7 DAYS

There will also be an opportunity to participate in a Q&A with Sir

Sir John Hegarty, Worldwide Creative Director and Founder,

Martin after the recording.

Bartle Bogle Hegarty (BBH) | Richard Curtis, Filmmaker,


Humanitarian, Campaigner, Project Everyone | Mariella

13:00-13:45 | YOUTUBE | GRAND AUDI

Frostrup, British Journalist, TV & Radio Presenter


Backed by the United Nations, Richard Curtis #WEHAVEAPLAN 60

YouTube: Music in the Digital Age

second cinema ad is being created for Project Everyone to harness the

Grace Helbig, Comedian, Actress, YouTube Star | Plus Special

power of the big screen to reach a captive global cinema audience.

Guests to be Announced

The aim of the #WEHAVEAPLAN campaign is to pass the new global

For over 10 years YouTube has been a home for music and artists,

goals into the hands of 7 billion people in 7 days after their release

and its been the platform where many of todays brightest stars found

by the UN on 25 September. This partnership with SAWA will see

their voice, were discovered and built their fanbases. Join us live from

the making of the first ever global cinema advertising campaign.

The Palais as some of the worlds best-known artists and producers

Supporters: Cinime. Finch. Dolby. Barco

take to the stage to share their unique YouTube journey, and discuss
how making it in music has changed in the digital era.

11:00 11:45 | UNILEVER | Grand Audi

MARKETING FOR PEOPLE


Keith Weed, Chief Marketing and Communications Officer,
Unilever
What are the secrets to sustainable growth? Consumers are changing.
Growth in responsible consumption, the influence of Millennials and
the power of being constantly connected are transforming the ways
people connect with brands. The same factors are forcing marketers
to think about creativity in a different way; curating brilliant ideas,
content and people for brilliant conversations. If brands can connect
purchase to purpose, they create an experience that is more than
surface deep.
12:00 12:45 | TIME WARNER INC. | Grand Audi

A POLITICAL ADDRESS FROM THE QUEEN OF


COMEDY
Jeff Bewkes, Chairman, CEO, Time Warner Inc. | Julia
Louis-Dreyfus, Actress, Comedian, Producer, HBOs Veep |
Richard Plepler, Chairman, Chief Executive Officer, HBO |
Christiane Amanpour, Host, AMANPOUR, Chief International
Correspondent, CNN
President Clinton and Vice President Al Gore might have delivered
inspiring speeches on the stage at Cannes Lions, but 2015 is the

Julia Louis-Dreyfus
12:00 12:45 | TIME WARNER INC. | GR AND AUDI

Seminars

wednesday 24 JUNE

14:00 14:45 | THE GUARDIAN | Grand Audi

15:00 15:45 | R/GA | gRAND AUDI

FROM HAMLET TO HARRY POTTER: A


CONVERSATION WITH KENNETH BRANAGH

BETTER TOGETHER: ENDING THE MADISON


AVENUE VS. SILICON VALLEY MENTALITY

Katharine Viner, Editor-in-Chief, Guardian News & Media | Sir

Bob Greenberg, Global Chairman, CEO, R/GA | Dave Cohen,

Kenneth Branagh, Actor, Director, Producer, Screenwriter

Co-Founder, Managing Partner, Techstars

Kenneth Branagh is a rare creative talent comfortable in the theatre

For years Silicon Valley has been disrupting Madison Avenue, using

and on the big screen. This internationally recognised and acclaimed

technology to connect directly with brands and consumers to deliver

actor, director, producer and screenwriter has balanced commercial

utility as well as to inform and entertain. Agencies have been left to

success with creative fulfilment, creating for diverse audiences from

wonder: what is our purpose? Bob Greenberg and Dave Cohen

passionate Shakespeare scholars to die-hard Marvel fans. Katharine

demonstrate how an agency-led startup accelerator has harnessed

Viner, newly appointed Editor-in-Chief of Guardian News & Media,

disruptions in content, data, and technology. Prepare to reimagine

discusses with Branagh his creative process, and explores his views on

what Madison Avenue and Silicon Valley can do for consumers

the art of storytelling.


15:00 15:45 | MOFILM | debussy
14:00 14:45 | SALESFORCE | DEBUSSY

THE NEW ENGINE OF CREATIVITY: DATA SCIENCE

HOW TO succeed in the complex world of


online video

Marc Benioff, Chairman, Chief Executive Officer, Salesforce

Jon Ratcliffe, Co-Founder, Mozayic, MOFILM | Dr Karen

By 2020, 90% of the worlds population who are over 6 years old will

Nelson-Field, Director, Strategic Development, Senior Lecturer,

have a mobile phone. The Internet of Things will connect to more than

University of South Australia Business School

75 billion devices. Are you ready for the changes that are already

Everybody knows that video is a popular and important medium,

on their way? What does this mean for the creative disciplines? How

but do you really understand the science behind it? Is content more

will this affect marketers, consumers and the decisions they both

important than distribution when it comes to success or failure? When

make? Get ready for the data science revolution: its already started.

it comes to distribution, in an age of SEO, paid advertising and viral


content, what does good even look like? Jon Racliffe and Dr Karen
Nelson-Field use the vast insights at their disposal to show what type
of content brands should be making.
16:00 16:45 | AKQA | DEBUSSY

FUTURE LIONS
Rei Inamoto, Global Chief Creative Officer, Vice President,
AKQA
2015 is the ten-year anniversary for AKQAs Future Lions. This is
the place to witness new ideas and discover the brightest of the next
generation inventing the future. If you want to time travel to the
creative industry of tomorrow, then this is the session for you. Games
will be changed, paradigms will be shifted and boundaries will be
pushed. Do not miss it.
17:00 17:45 | LEO BURNETT | DEBUSSY

DESIGN IS THE FUTURE: HOW UNMISTAKABLE


BRANDING CAN UNLEASH CREATIVITY
Bruce Duckworth, CEO, Co-Founder, Turner Duckworth | David
Turner, CEO, Co-Founder, Turner Duckworth | Mark Tutssel,
Global Chief Creative Officer, Leo Burnett Worldwide | Stephen
Bayley, Thought Leader
Some of the worlds fastest growing companies were created by
designers. This Golden Age of Design has led to a revolution in
product design and a focus on consumer experience. But what does this
Mark Tutssel

cultural shift mean for the communications industry? What role is design

17:00 17:45 | LEO BURNETT | DEBUSSY

playing in re-shaping the way brands engage with people and tell their
stories? How will design challenge and inform the role of advertising?

Thursday 25 JUNE

Seminars

10:00 11:15 | SAATCHI & SAATCHI | Grand Audi

NEW DIRECTORS SHOWCASE: CELEBRATING 25


YEARS OF SUPPORTING NEW TALENT
For 25 years Saatchi & Saatchi has championed the best new directing
talent by showcasing the work of up and coming directors on the
Cannes Lions stage. Witness the world premiere of the famous reel of
2015s most exciting directors. Alumni from previous years showcases
will be back as part of this landmark anniversary.
12:00 12:45 | special session details embargoed |
Grand Audi

Jeff Goodby and Rich Silverstein


15:00 15:45 | GOODBY SILVERSTEIN &
PARTNERS | GR AND AUDI

Please see Cannes Lions App for details.


13:00 13:45 | 21ST CENTURY FOX | Grand Audi

16:00 16:45 | PUBLICIS GROUPE | Grand Audi

THE BUSINESS OF BREAKTHROUGH

MAKING THE BRAND: AUTHENTICITY AND


INFLUENCE THROUGH CELEBRITY ENDORSEMENTS

James Murdoch, Co-Chief Operating Officer, 21st Century Fox |


Alexandra Suich, Media Editor, The Economist

David Guetta, DJ Producer | Maurice Lvy, Chairman, CEO,

Are you confident youre up to date with the latest developments in

Publicis Groupe

content-driven consumer brand engagement? James Murdoch, 21st

What will happen when the CEO meets the rockstar DJ? Maurice

Century Foxs Co-Chief Operating Officer, has spent two decades

Lvy and David Guetta are both giants in their respective worlds:

running content businesses. Hear him being grilled by The Economist

one is an architect of the communications industry and the other has

on how he intends to drive his business forward using new business

defined the music of a generation. These two pioneers will discuss the

models and the secrets of breakthrough content.

brand alchemy involved in celebrity partnerships, the importance of


influencers and the nuances of digital and social media.

14:00 14:45 | OGILVY & Mather | Grand Audi


17:00 17:45 | HEINEKEN | Grand Audi

OGILVY & INSPIRE RETURNS WITH SOCIAL


ACTIVIST MONICA LEWINSKY

SOCIAL NETWORKING SINCE 1864

Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy &

Gianluca Di Tondo, Senior Brand Director, Global Heineken

Mather | Monica Lewinsky, Social Activist, Writer, Public Speaker

Brand, HEINEKEN | Sren Hagh, Executive Director Global

The Ogilvy & Inspire Lecture is an annual showcase of inspirational

Marketing, HEINEKEN

ideas. This year, 16 years after her name dominated scandal

Join the 2015 Creative Marketer of the Year on a tour of legendary

headlines around the world, Monica Lewinsky shares her experience

creativity. HEINEKEN has been involved in social networking since

as the Patient Zero of online shaming. Is cyber bullying a fact of life

1864 long before likes, posts, pins and follows. In the last three

in our social discourse? Hear about the importance of compassion -

years Heineken brands have scored 41 Lions, including a Grand Prix.

both online and off.

This session explores the three key principles required for awardwinning creativity: the right partners, the right culture and the right

15:00 15:45 | GOODBY SILVERSTEIN & PARTNERS | Grand

creative leadership.

Audi

WHAT IF THEY NEVER DIE?

18:00 18:45 | INSIGHTS WITH THE JURY | Grand Audi

Jeff Goodby, Co-Founder, Co-Chairman, Goodby Silverstein &


Partners | Rich Silverstein, Co-Founder, Co-Chairman, Goodby

insights with the jury: CYBER

Silverstein & Partners

Cheyney Robinson, Chief Creative Officer, EU, IBM Interactive

Everybody has heard of Jeff Goodby and Rich Silverstein but this

Experience | Jean Lin, Global CEO, Isobar | Jonathan

is the first time they have ever appeared together on the Cannes

Kneebone, Co-Founder, Executive Creative Director, The Glue

Lions stage. This is a session where the audience have set the

Society | Susan Credle, Chief Creative Officer, Leo Burnett

agenda. Questions were sent in from around the world and the most

Ever wondered what goes on in the jury room? Cannes Lions

provocative and interesting of these will be posed to these two giants

INSIGHTS WITH THE JURY seminars provide an opportunity to delve

of the creative industry. P.S. They MAY actually live forever; theyre

deeper and get a unique understanding of how the jury came to their

both in pretty great shape.

final decisions on the Lion-worthy work. Find out which entries stood
out and why. Which key themes came out of the judging sessions and
what are the trends that will affect and influence the direction of
our industry?

114

Friday 26 JUNE

Seminars

Discover their unique positioning and how to pitch (and win)


10:00 10:45 | J. Walter Thompson | Grand Audi

123W-style. Most importantly, learn step-by-step how to start the


agency you have always dreamed of working at.

CURIOSITY AND A CURIOUS MIND WITH BRIAN


GRAZER

14:15-15:00 | fcb | Grand Audi

Brian Grazer, Producer, Filmaker and Author, Imagine


Officer, J. Walter Thompson Company

HOW CREATIVITY IN LATAM HAS BECOME A


REFERENCE FOR BRANDS

Curiosity is not a sign of incompetence or ignorance. It is the trait

Joanna Monteiro, VP Creative Director, FCB Brasil | Jose

of the pioneer, and a characteristic of the worlds instigators who

Miguel Sokoloff, President, Lowe Global Creative Council,

provoke change, challenge convention and commit themselves

Co-Chairman, CCO, Lowe SSP3 Colombia, Lowe and Partners

to being flexible, constant learners. Hollywood producer Brian

| Pablo Rodriguez, President, World Markets, LatAm, IPG

Grazers new book, A Curious Mind, is a personal account

Mediabrands

of his encounters with the cast of characters from spies to

The creativity coming out of LATAM countries is an export worth its

artists and CEOs who have inspired his creativity and career.

weight in gold Gold Lions, that is. Its cultural richness delivers

Entertainment | Matt Eastwood, Worldwide Chief Creative

world-class art, music and, as seen in recent years, advertising. Fun is


11:00-11:45 | MCKINNEY | Grand Audi

ingrained in the fabric of the place that brings the world spectacular
events like Carnival. The eclectic region has found a way to tap into its

BINGE-WORTHY JOURNALISM: A CONVERSATION


WITH SERIAL

culture and create award-winning campaigns that are wildly creative


and move the needle for brands.

Jonathan Cude, Chief Creative Officer, McKinney | Sarah


Koenig, Host, Serial | Julie Snyder, Executive Producer, Serial |

15:15-16:00 | deutsch la | Debussy

Dana Chivvis, Producer, Serial


Was Adnan innocent? The hunt for an answer to this question made

SILENCING THE NOISE THROUGH SIMPLE DESIGN

Serial a weekly addiction and the most popular podcast in the world,

Nathan Iverson, EVP, Design Director, Deutsch | Pum Lefebure,

with over 80 million global downloads. The podcasts host Sarah

Co-Founder, Chief Creative Officer, Design Army

Koenig, Executive Producer Julie Snyder and Producer Dana Chivvis

Simplicity is beautiful, and in advertising beautiful gets results. In the

will join McKinney Chief Creative Officer Jonathan Cude for a behind-

chaos of numbers, ratings, data and technology, marketers often

the-scenes look at how their expert storytelling combined with rigorous

forget that consumers are only human. We like things that are simple,

reporting reinvented a medium and turned the record-breaking

yet were bombarded by complicated, dizzying overstimulation on a

podcast into a global cultural phenomenon.

daily basis. Less is more has never been more appropriate. Design
gurus Nathan Iverson and Pum Lefebure explain why keeping it simple

12:00-13:00 | wpp | Grand Audi

is the secret to effective creativity.

THE CANNES DEBATE: SIR MARTIN SORRELL IN


CONVERSATION WITH AL GORE

16:15-17:00 | ddb | Grand Audi

Al Gore, Former US Vice President, Founder, Chairman, The

do this or die.

Climate Reality Project | Sir Martin Sorrell, Founder, CEO, WPP

Amir Kassaei, Chief Creative Officer, DDB Worldwide

Can creativity really change the world? When youre exploring

The marketing industry is obsessed with change and trying to stay

creativity you sometimes have to pay attention to the bigger issues,

ahead of future developments. But nobody is talking about what will

and they dont come much bigger than climate change. But what role

never change. What is the real purpose of what we, as an industry,

can creative communications play in environmental campaigning?

are doing? Views? Clicks? Likes? Awareness? Sometimes the best way

Should creativity get political? And how can the creative industry rise

to prepare for change is to understand the fundamentals of what the

to the challenge of tackling climate change?

creative industry is all about and what it always will be.

13:15-14:00 | ONE TWENTY THREE WEST | Grand Audi

GOOD AT YOUR JOB? STOP DOING IT FOR


SOMEONE ELSE
Bryan Collins, Founder, Creative Director, One Twenty Three
West | Scot Keith, Founder, President, CEO,
One Twenty Three West
If you are at the top of your game, the time to start your own agency
is now. But before you do, listen to recent startup One Twenty Three
West. In just one year this agency has grown from a small outfit
working out of a garage in Canada to the main stage in Cannes.

Seminars

saturday 27 JUNE

David Shing
12:00-12:30 | AOL | DEBUSSY

MEET
S

THE

DISRUPTORS

aturday is the day when the Seminar agenda takes a


turn to look at the more radical forces driving change
in the creative industries. This year we are delighted
to welcome to the stage a range of disruptors who are
boldly re-shaping the world around them. Not least TBWA,
who have placed disruption at the core of everything they do

since 1990 and will kick off the day with a special, in-depth
look at the role disruption can take in creating and growing
global brands. But thats only the start. Saturday is set to be a
day of surprises and radical thinking powerful enough to truly
change the world. This is the Cannes Lions mix of Education,
Entertainment and Inspiration dialled up all the way to 11.

saturday 27 JUNE

Seminars

11:00-12:00 | tbwa | Debussy

14:00-14:30 | A-Lab | debussy

25 YEARS OF DISRUPTION: a CONVERSATION WITH


TODAYS MOST DISRUPTIVE MARKETERS

MATSUKO-ROID DISRUPTS TV AND AD AGENCIES

Jean-Marie Dru, Chairman, TBWA Worldwide | Joyce Phillips,

Matsuko-roid Android, TV Host | Takeshi Mita, CEO, A-Lab

Chief Executive Officer, Global Wealth Group Managing

Co., Ltd | Yasuharu Sasaki, Executive Creative Director, Dentsu

Director, Marketing and Innovation, ANZ | Morgan Flatley,

Network

Chief Marketing Officer, Gatorade | Nick Barham, Global Chief

The androids are coming and theyve never looked so fabulous,

Strategy Officer, TBWA Worldwide

especially in the shape of robot entertainer MATSUKO-ROID. The

Disruption is a catalyst for creative thinking and ideas that change the

lifelike android host from Japanese TV will be joined on stage by his

world. It creates business-building ideas for brands, companies and

creator, robotics expert Professor Ishiguro. Together they will discuss

industries by upturning and challenging the conventions of that business

how state-of-the-art android technology created a new, innovatively

and finding room to grow in the market. This is your chance to hear

disruptive TV program and magnified business opportunities. If

from some of todays most disruptive marketers to discuss the role

androids take over entertainment and advertising, everything changes

disruption continues to play in creating and growing global brands.

is this a glimpse of the future?

12:00-12:30 | AOL | Debussy

14:30-15:00 | 360i | debussy

CODE, CULTURE + CREATIVITY

TALES FROM THE EDGE: HOW TO BLOW SHIT UP

David Shing, Digital Prophet, AOL

Lee Maicon, Chief Strategy Officer, 360i | Tom Buday, SVP,

Disruptive tech and programmatic have both dominated recent

Head of Marketing & Consumer Communication, Nestl

conversation in advertising. So where does creativity fit in? According

How do you lead in a rapidly-evolving world? By blowing up the

to Shingy, everywhere. The original Digital Prophet believes tech

traditional ways of doing things to remain on the edge of whats next.

disruption ushered us from the age of information to the age of

How was the centuries old advertising industry completely revamped

conversation. While media can reach the right person at the right time

by an upstart digital agency? The common theme is challenging

and place millions of times a day, it falls apart without creativity and

the status quo and blowing things up, and this session provides

the stories that no machine can create.

new insight into how todays industry leaders are challenging their

Professor Hiroshi Ishiguro, Professor, Osaka University |

organisations and driving bold change. Learn what it takes to be


12:45-13:15 | eyeka | debussy

disruptive.

WHAT IF MY CREATIVE DIRECTOR WAS 25 YEARS


OLD?

15:00-15:30 | THE BACKPACKER INTERN | DEBUSSY

Jol Cr, Insights & Innovation Director, eYeka | Nirina

Keith Reinhard meets The Backpacker Intern

Ragomaharisoa, Creator, eYeka Member

Keith Reinhard, Chairman Emeritus, DDB Worldwide |

Nirina is the 25 year-old French creator who shot a mini zombie-flick

Mark van der Heijden, The Backpacker Intern

for KLM that drew 1.2 million views. He prefers to work alone and

17 months ago, Mark van der Heijden quit his job, left his apartment,

shapes the brief according to YouTube guidelines instead of those

gave his bed to an orphanage and started his adventures as The

of the brand. Where does that leave the traditional, top-down, big

Backpacker Intern, offering his creative skills for free in return for food

idea marketing approach? Are agencies the best platform to inspire

and accommodation. Six continents, 25 countries and 30 companies

these new creatives and how can a brand engage those who take

later, his journey has given him a unique perspective on creativity

pride in making rather than buying?

around the world. Interviewed by industry legend Keith Reinhard,


Mark shares the lessons learned on this incredible journey of creativity.

13:15-13:45 | protein | Debussy


15:45 - 16:30 | special session details embargoed |

PROTEIN BRIEFING: DISRUPTION IN AGE

DEBUSSY

Dominique Afacan and Helen Cathcart, Co-Founders, Bolder


| James Anderson, Founder, Thinkspace & Space Lounges |
William Rowe, Founder, CEO, Protein
All of our attitudes to age are being disrupted. We no longer expect
our children to seamlessly go from school to university to a stable first
job, and over 60s are now just as likely to be startup entrepreneurs
as they are to retire. Today, experiences are valued over security,
taking risks over playing it safe and can-do attitudes over aged-based
stereotypes. The concept of adulthood has shifted and this session will
help you make sense of it all.

Please see Cannes Lions App for details.

Seminars

DONT MISS
THESE

SPECIAL
EVENTS
I
n addition to the regular programme, here are some other events
that it would be a mistake to ignore. The Film Screenings are a

unique opportunity to watch outstanding creative work from all over


the world on a big screen. This is every delegates chance to get

away from all of the noise and tune in to what is really happening on

the creative cutting edge. We are also pleased to host a days worth of
Planning and Effectiveness Events, organised by Warc, at the Festival.

Innovation Lions Live Judging


Tuesday & Wednesday | ESTEREL

And, in preparation for The Innovation Lions Awards that will be


presented at the Lions Innovation Festival, there is also an opportunity to

to present and demonstrate their innovation, followed by 10 minutes of

see the highly popular live judging of the competition earlier in the week.

questions from the jury.

See the work on the big screen

Wednesday 24 June in the Esterel on Level 5 in The Palais.

See the judging from 10AM - 6PM on Tuesday 23 June and

Nothing beats the feeling of seeing inspirational campaigns on the big


screen. Which is why all of the work shortlisted in the Film, Branded
Content & Entertainment, Film Craft and Titanium and Integrated
sections of the Festival are shown in full in The Palais screening rooms
on levels 3, 4 and 5.
Two dedicated theatre areas will also show timetabled screenings of
all these Film entries on level -1, where you can also access any film
entry via interactive kiosks on demand.
Detailed timetables will be available at the registration desks, in the
Lions Daily magazines and also outside all the screening rooms.
The Film shortlists are released and screened on Friday 26th June in
anticipation of the announcement of the winners at Saturdays awards

Warcs Planning and Effectiveness


Events in Cannes
Join Warc in Salle de Redaction 2, in the Palais on
Wednesday 24 June for:
What we learned from the worlds
best campaigns (10am - 11am)
Hear from the strategists behind some of the leading campaigns
on this years Warc 100 ranking. Find out what they learned, and
how theyve applied those insights elsewhere.

ceremony.

Planning for Context (12pm - 1pm)

SEE LIVE JUDGING OF INNOVATION LIONS

a panel of experts what context is, why it matters, and how to build

The Innovation Lions recognise and honour innovative, brand-aligned

it into your media and creative strategies.

ideas and business solutions. Last years winners included a huge

Creative Effectiveness (2pm - 3pm)

3D selfie from the Scochi Winter Olympics; the Fiat Live Store; a

Context is a hot topic in media and marketing. Well be asking

Find out more about this years winners of the Cannes Creative

spellbinding digital directional sign that moved to point the way to

Effectiveness Lions, including interviews with the judges and effec-

sites and events; and a connected tennis racket that records players

tiveness experts.

performances to help improve their skills.

The future of strategy (4pm - 5pm)

This years contenders are required to present their innovation on

Leading planners including Paul Feldwick discuss the current

stage to a world class panel of judges, all of whom are seeking to find

state of strategy, and how the planning role within the agency

the most pioneering forms of technology to drive creative excellence in

needs to evolve.

communications. This is live judging in the flesh and delegates with a

Sign up at warc.com/cannes2015 or email luisa.woodcock@warc.

pass to Cannes Lions as well as Lions Innovation are invited to see the

com and follow us at #warcincannes.

judging process in action. Each shortlisted entrant has just 10 minutes

Forums

Forums
I

f youre looking for answers, or want


to explore a topic in more depth,
if you want to be able to put your
questions to a speaker, then visit the

Forum stage in Audi A.


Its an intimate space; a quiet oasis
of creative discussion up on the third
floor. This is a stage where you can
delve deeper into the issues, challenges
and trends that affect your work. Each
day takes an umbrella theme and then
explores it from every angle. A broad
spectrum of speakers drawn from all
over the world and a host of creative
disciplines and backgrounds will share
their experiences, insight and opinions.
Crucially, its also the place where
the audience can become part of the
conversation and put questions to the
speakers and panels.
The Forum agenda exposes you to
the unfamiliar from the worlds of art and
visual language, music and entertainment
strategies, audience understanding and
creative talent management. Its also
a place to see famous faces in new
roles; Lars Ulrich the brand manager,
Kim Kardashian the entrepreneur, even
Shakespeare appears as a marketing
expert.
With five different themes to explore,
which will you try?

TOP TIP:
Audi A is up on the third floor and can
get very busy. Try to make sure youre
there 15 minutes before the session
starts for the best chance of a seat.

Forums

Sunday - Visual Language


From design to data visualisation, film craft to graphics and logos,
brands need to be fluent in the latest trends in the visual language.
As we move towards a world dominated by visual thinking, what does
this mean for art, design and film? How can brands and creatives use
different visual disciplines to connect with consumers and create lasting
impressions?

Monday - BRands and Entertainment


From music to gaming, branded entertainment and partnerships
represent the most exciting ways for brands to reach audiences in deeper
and more meaningful ways. But how can marketers and agencies unlock
the potential of different entertainment channels? What are the secrets of
successful partnerships and co-creation projects? Discover new ways of
working from industry experts and learn from the latest case studies.

Tuesday - Independent Agency Day


Independent agencies are often at the forefront of innovative business
practice and new creative thinking. Nimble is beautiful and small can be
smart. This day is packed with stories from the independent sector hear
from the bold and brave creatives and entrepreneurs who choose to do
things their own way.

Wednesday - media and audiences


There is not a single digital creative discipline that has not been
affected by the new age of second, third and fourth personal screens.
An explosion in channels and devices means that traditional audience
reference points no longer fit the new media landscape. With
speakers representing every aspect of content delivery and audience
understanding, this programme is essential for those with stories to tell
and people to reach. Could you understand your audience better? Who
are you trying to talk to and how can you best reach them?

Thursday - Creative Talent


Talent is the raw material of the creative industry. How can it be
nurtured, developed and managed, without blocking output or affecting
quality. Why are the best people the best people? Where different
corporate structures that can allow creativity to flourish, in whatever
creative discipline or media speciality? With experts representing talent,
training, recruitment and management, Creative Talent will answer all
these questions and more.
The Forum programme runs Sunday 21 Thursday 25 June, in
Audi A. Sessions begin at 10:30am (11am Thursday).

Forums

Visual Language DAy | sunday 21 JUNE

11:30 12:00 | FAKE LOVE | Audi A

THE FINE LINE BETWEEN ART AND


EXPERIENTIAL MARKETING
Josh Horowitz, Co-Founder, Director of Creative Development,
Fake Love | Layne Braunstein, Co-Founder, Executive Creative
Director, Fake Love
Are you walking the fine line between art and experiential marketing?
Fake Loves founders Josh and Layne are art school graduates who
studied electronic media and digital animation. These two cut their
teeth working on cutting-edge interactive experiences, TV commercials
and broadcast promos. They are passionate about making art for
arts sake and using it to engage audiences in the blurred space
where the digital and the physical overlap.
12:15 12:45 | SPONSTA | Audi A

THE NEW CELEBRITIES


Kevin Wong, Instagrammer | Philip Bock, CEO, Co-Founder,
Sponsta
Using influencers to promote your brand is the oldest trick in the book.
But a new breed of influencers is emerging and they have a great
deal of impact despite not being traditional celebrities: were talking
about Instagrammers. How can you work with this new breed of
creative to reach the massive audiences present on Instagram? Hear
13:00 13:30 | CITIZEN & BACARDI | AUDI A

from a professional Instagrammer about how to get the most from


a campaign and connect with the most influential of social media
presences.

10:00 10:30 | HAVAS WORLDWIDE | Audi A


13:00 13:30 | CITIZEN & BACARDI | Audi A

FULL FRONTAL CONTENT


for National Geographic |Dave Krugman, founder, #emptymet

WORDS & PICTURES BY BACARDI: TELLING STORIES


PEOPLE CARE ABOUT

Hear from four creators who create great content by finding new

Lisa Jedan, Global Head of Brand PR, Bacardi | Tom Winteron,

perspectives. They ride helicopters, scale mountains, collapse the

Director, Citizen

genres of architecture, art and performance, and shoot some of the

Graphic novels are an art form, and their ability to create complex

worlds most-visited places when no one else is there. These four

worlds, characters and stories makes them an untapped resource for

visual visionaries have carved out unique identities for themselves

marketers. So many brands have a story to tell, but few break out of

and their work and built large and loyal followings. Hear their

conventional storytelling channels to reach the target consumer. The

stories, and the important lessons we can learn from them.

gap between brand heritage and the contemporary consumer can be

Daniel Arsham, artist | Vin Farrell | Jimmy Chin, photographer

an intimidating one so creatives need to look to increasingly diverse


10:45 11:15 | BLINKINK | Audi A

visual languages to bridge that gap.

PUTTING THE HEART AND SOUL INTO


THE ART OF ADVERTISING

13:45 14:15 | the mill | Audi A

Bart Yates, Executive Producer, Managing Partner, Blinkink


Isnt it time you fell back in love with your work? Were at an

HANGING OUT AT THE FRONTIERS


OF VISUAL NARRATIVE

interesting time in our business where an increasingly scientific

Rama Allen, Executive Creative Director, The Mill

approach is imposed on the creative process. This session celebrates

If we want to craft stories that bloom across the landscape of film,

the remarkable art that can be created in advertising using a mixture

virtual and physical space, we need a new way of thinking. The Mills

of classic techniques and cutting edge technology. How can you

Rama Allen is a creative thinker, maker and doer at the intersection

create your own virtuous ecosystem of creative experimentation and

of film, art and technology. This is your chance to witness novel

production?

combinations of CG, design, code, experimental camera rigs and


interactivity in action to create exciting new works at the frontier of
stunning visual narrative.

sunday 21 JUNE | Visual Language DAy

Forums

14:30 15:00 | TBA | Audi A

16:45 17:15 | TOM OF FINLAND | Audi A

Please see Cannes Lions App for details.

EROTICA BEFORE INTERNET:


HOW MUSCLES CHANGED THE WORLD

15:15 15:45 | paper maGazine | Audi A

Foundation | Petteri Lillberg, CEO, McCann Helsinki

Durk Dehner, President and Co-Founder, Tom of Finland


Touko Laaksonen turned Tom of Finland into a global phenomenon

BREAKING THE INTERNET: ENGINEERING AN


IMAGE TO CREATE CULTURAL CHAOS

way before the internet, and at the same time changed the world

Drew Elliott, Chief Creative Officer, Paper Communications

and what are the lessons for current world changers, nonconformists

Do you remember when Kim Kardashian broke the internet? This is

and cultural idea makers? The visually stunning session is inspiring,

your chance to hear from the man who masterminded the whole thing

moving and X-rated!

and gave gay men a new confident identity. How did he manage it

and turned a 30-year-old indie magazine into a digital sensation


and a globally recognised name. How do you use an image to start
a digital domino effect? Put the audience first and let them be your

17:30 18:00 | CONDE NAST | Audi A

megaphone. Taylor Swift gets it. But why dont media companies?

BEYOND SOUND THE MUSIC EXPERIENCE


OF THE FUTURE
16:00 16:30 | sanrio| Audi A

Alexander Green, Light Artist, Symmetry Labs | Jennifer


Frommer, Head of Production & Talent,

KAWAII ATTACK: THE SHIFTING AXES OF KGOY


AND DOWN-AGEING

Conde Nast Media Group

Sandrine de Raspide, Senior Vice President, Sanrio Global Asia

it has a visual identity all of its own and the future music experience

From the company that brings the world Hello Kitty:

is here. See the creative experiences that are born when data and

How do you address the convergence of consumer groups that come

technology collide with art. Explore the expressive, beautiful and

about when adults seek to recapture their youth with nostalgia-led

deeply human ideas that data and technology can create and glimpse

brands and kids hunt out ever-more sophisticated products and

new products and mind-blowing data visualisations at the forefront of

experiences? How can you deal with two consumer groups moving in

this space.

opposite directions? And how can brands prepare for an age when
digital possessions approach the importance of physical goods as
signifiers of social status?

15:15 15:45 | PAPER M AGA ZINE | AUDI A

In the past, music has been exclusive to sound. Now thanks to data,

Forums

BRANDS & Entertainment day | monday 22 JUNE

12:00 12:30 | MIRRIAD | Audi A

WHATS THE DIFFERENCE BETWEEN BRANDED


ENTERTAINMENT AND ENTERTAINMENT
THATS BRANDED?
Damian Kulash, Video Director, Lead Singer, OK Go | Ted Mico,
Chief Operating Officer, Mirriad
Branded entertainment doesnt always have a good reputation. Often
its far more brand than entertainment. Brands and content creators
have an increasingly close relationship and its now commonplace
for artists to work with brands to help fund their work. So surely that
should raise the bar in quality? In the modern attention economy, is
brand involvement in entertainment a nice to have? Maybe its the
last chance at getting anyone under 24 to pay attention
12:45 13:15 | frukt | Audi A

TO THE EDGE OF ENTERTAINMENT


Jack Horner, ECD & Founder, Frukt | Ian Pierpoint, Founder &
Chief Ideas Officer, The Sound
Millennials are the darlings of the marketing industry, but theyve
broken the planet and someone has to fix it. Fortunately times are
Natalie Imbruglia
17:15 17:45 | KETCHUM SOUNDS | AUDI A

changing, popular beliefs are wrong and its a new generation you
need to prepare for. Get ready, the kids are coming. Born and raised
in a period of unprecedented political, environmental and economic
instability, are they the saviours of digital entertainment, music and

10:30 11:00 | NIELSEN | Audi A

culture? And can they make the world a better place while theyre at it?

UNLOCKING THE POWER OF MUSIC FANSHIP

13:30 14:00 | IV2 | Audi A

Julianne Schiffer, Senior Vice President, Insights and Analytics,


Do different musical genres affect attentiveness when used in

The Hero and The Outlaw: Archetypes,


Audio and Advertising

advertising? Does fanship even matter? From using popular music

Uli Reese, President, iV2 GmbH | Steve Keller, CEO iV2 GmbH

in advertising to leveraging emotional attachment in sponsorship

Pairing the right music with your ad can significantly improve recall,

models, music is taking centre stage in driving growth for brands.

effectiveness and purchase intent for brands. Some campaigns have

Drawing upon Nielsens formidable data and insight resources, this

become part of pop culture folklore thanks to the right music choices,

session will explore how advertisers can reach consumers effectively

but theres much more to music matching than meets the ear.

and create brand value through music. How can advertisers use this

Discover how the Swiss psychiatrist Carl Gustav Jungs theory of

information to target specific emotional responses in their campaigns?

character archetypes offers a powerful framework for understanding

Nielsen Entertainment

and communicating brand values and intent and how these translate
11:15 11:45 | AUDIO NETWORK | Audi A

into musical language. Discover first-hand how music can shape your
brand experience.

The Classical Collection Live


Ali Johnson, Global Head of Music, Audio Network | Ann De

14:15 14:45 | FERRERO | Audi A

Renais, Opera Singer


Know your Bach from your Bizet? Some of the most beautiful
soundtracks to the worlds best tv ads are now over 400 years old.

MAKING MOUNTAINS OUT OF MINIONS: TIC-TAC


AND MINIONS COLLIDE!

Hear how David Tobin, Jeff Meegan and Juliant Galant have gone on

Karolina Kaluzna, Associate Creative Director, VML Poland |

an adventure to pick through and arrange the original scores.

Witold Zorski, Global Head of Digital, tic tac, Ferrero

Using modern production techniques and world-class players, the

The Minions are coming! If you know what they are you will be excited,

composers have reimagined the scores with synch in mind for the first

if youve never heard of them, you better prepare yourself. As the

time to bring them to life at Londons iconic Abbey Road

mischievous yellow creatures explode onto the big screen with their own

studios with The English Session Orchestra. The session will

unique brand of mayhem, what is the story behind the visually perfect

feature a live performance from the outstanding vocals of opera

brand tie-in with Tic Tac? In this in-depth analysis of a brand relationship,

singer Ann De Renais.

discover the trials and tribulations of working with the Minions.

monday 22 JUNE | BRANDS & Entertainment day

Forums

16:30 17:00 | SOMETHIN ELSE | Audi A

LOYALTY IS DEAD: CREATING CONTENT FOR


TODAYS PLATFORM SURFERS
Jez Nelson, CEO, Somethin Else | Ben Cooper, Controller, BBC
Radio 1 and BBC Radio 1Xtra | Lauren Laverne, DJ, Broadcaster,
Writer, Entrepreneur | Tom Standage, Deputy Editor, The

Economist
Choice is what makes content different from advertising. Modern
audiences interact with brands and channels that offer them the
greatest relevance, regardless of platform. Hear from well-known
multi-platform practitioners on how their audiences force the pace of
change, what these changes mean for content creators and marketers
and what developments we can all expect in the future.
Learn the secret behind the simple formula: if the audience wins,
the brand wins
17:15 17:45 | KETCHUM SOUNDS | Audi A

THE ART OF THE DEAL: LIVE!


Jeffrey Moran, Senior Vice President Lifestyle Marketing, Pernod
Damian Kulash
12:00 12:30 | MIRRIAD | AUDI A

Ricard | Jeff Straughn, CEO, Founder Brand Synergy Group


| Marcus Peterzell, EVP, Ketchum Sounds | Natalie Imbruglia,
Music Artist
Get ready to witness a next-generation music marketing deal at

15:00 15:30 | ITB | Audi A

Cannes Lions. Industry experts and world-famous recording artist


Natalie Imbruglia come together on stage to negotiate a deal in front

COLLABORATION FOR GREATER GOOD: GAMECHANGING PARTNERSHIPS THAT GALVANIsE


SOCIAL CHANGE

of your very eyes. This no-holds-barred panel reveals what goes on

Adrian Grenier, Actor, Producer, Social Entrepreneur | Aimee

the chance to pitch our panel on program extensions adding to the

Mullins, Actress, Athlete, Model | Allison Dew, Vice President,

heated negotiation.

Client Solutions Marketing, Dell | Emma Grede, CEO, ITB


Worldwide | Livia Firth, Creative Director, Eco-Age
Increasingly, celebrities and brands are at the forefront of efforts to
tackle societys biggest problems, from poverty and inequality to
climate change. What opportunities does this shift in priorities bring
for brands and celebrities? How can a well-executed partnership give
both sides a powerful story to tell? And what role does the greater
good play in unlocking celebrity deals thought to be impossible?
15:45 16:15 | MAC PRESENTS | Audi A

MUSIC & BRANDING MOVING AT


THE SPEED OF CULTURE
Andrew Hampp, Senior Correspondent, Billboard | Jennifer
Breithaupt, Senior Vice President, Global Head of Entertainment
Marketing, Citi | Lars Ulrich, Drummer, Co-Founder, Metallica |
Marcie Allen, President, MAC Presents
Brands have moved beyond simply sponsoring music tours to creating
fully-integrated marketing platforms. Elements of media, advertising,
experiential and social are being creatively woven together to lure
audiences and offer authentic and unforgettable moments. How has
the role of artists evolved in this brand network? Discover the secrets
to successfully executing a music program to deliver killer ROI

behind closed doors including thorny discussions about fees, music


rights, and digital/social extensions. Audience members will have

tuesday 23 JUNE | IndepeNDENT AGENCY DAY

Forums

12:00 12:30 | VENUS COMMS | Audi A

ADAM AND EVEN BETTER: A NEW TESTAMENT FOR


MARKETING TO WOMEN
Bec Brideson, Director, Venus Comms
The female audience, also known as marketing to women, is not
about gender equality, feminism or quotas. Marketing to women
is about economic opportunity and financial upside. So why the
hell do creative agencies continue to get it so wrong with generalist
communication that misses the language that women speak?
Marketers can only benefit from engaging the hundreds of marketing
to women specialists from around the globe. This session will leave
you wondering why you havent acted sooner.
12:45 13:15 | SODA THE DIGITAL SOCIETY | Audi A

THE RISE OF SMART SPACES


Darren David, Founder, CEO, Stimulant | David Schwarz,
Founder, Creative Partner, HUSH | Jake Barton, Founder,
Principal, Local Projects
Enter the fascinating realm of place-based digital experiences areas
such as architectural digital media, place-based mobile technologies
and experiential installations. These independent agencies are
11:15 11:45 | M&C SA ATCHI | AUDI A

delivering on outrageous challenges reinventing how people


interact with art, cities, data, brands and one another through
the creation of smart spaces. Learn how they blend collaborative
storytelling, architecture, design and technology in unprecedented

10:30 11:00 | the nORTH ALLIANCE | Audi A

ways and what they believe is next for experiential marketing and
interactive environments.

COLLABORATION SCANDINAVIAN-STYLE: THE KEY


TO STAYING INDEPENDENT
Ted Persson, Chief Innovation Officer, The North Alliance
Incubator/ Great Works
If you want to survive as an independent agency today, you need
you make a lot of really good friends. With the merging of tech and
creativity, new skill sets and new people are needed in solving clients
business problems today and tomorrow. But as a small agency,
how do you set yourself up to handle that? Learn from a small
Scandinavian agency that has become a global player.
11:15 11:45 | M&C SAATCHI | Audi A

LEARNING FROM GREAT ARTISTS CAN TRANSFORM


THE ADVERTISING INDUSTRY
Sam Ball, Creative Director, M&C Saatchi | Digge Zetterberg
Odh, Head of Talent and Promotion, The North Alliance | Tom
Bazeley, Chief Executive Officer, M&C Saatchi
The advertising industry can be reluctant to change and sometimes it
needs a kick up the ass. This is one of those times. Agencies and their
clients need to adopt new behaviours to stand any chance of success
in the future. This is your chance to learn from five great artists to see
what they can teach us about the business of creativity and how we
need to change for the better. Discover how the artists techniques
can be applied to transform the future of advertising by making it
more fun and innovative.

Bec Brideson
12:00 12:30 | VENUS COMMS | AUDI A

Forums

IndepeNDENT AGENCY DAY | tuesday 23 JUNE

15:00 15:30 | BLUECURRENT JAPAN | Audi A

OPENING THE KIMONO ON KILLER


JAPANESE CREATIVITY
Tetsuya Honda, Managing Director, BlueCurrent Japan
What feeds the wellspring of Japans creative mindset and sets it
apart? What makes the Japanese forever focused on fast forwarding
the future? How can they see the world so differently, and change it
so artfully? As BlueCurrent will show, the answers lie with the powers
of the inner child, novelty, fantasy, voyeurism, speed, sensuality,
perfection, chaos and a rigour behind innovation that can be
exported through a creative mindset we can all aspire to adopt.
15:45 16:15 | Oliver | Audi A

in is the new in.


David Shanks, Executive Creative Director, Oliver
Lots of agencies talk about the death of conventional advertising
and promote their own unique philosophies, but not many have
the guts to do anything really different. The digital age demands
immediacy, connectedness, transparency and above all, proximity as
the new guiding principles from which we must operate. Top clients
and creative talent of all kinds are rethinking their relationships. In a
session that turns your understanding of traditional business models
inside-out, leave everything you know at the door.
16:30 17:00 | RESN | AUDI A

16:30 17:00 | RESN | Audi A

Creativity from the middle of nowhere


Rik Campbell, Managing Director, Resn | Kris Hermansson,
13:30 14:00 | INNATE MOTION | Audi A

Creative Director, Resn


Resn is an electric coloured ball of digital flesh rolling down the side

THE GUTSY GUIDE TO BRAND ACTIVISM

of Mount Internet. They help advertising agencies make the internet

Benoit Beaufils, Founding Partner, Innate Motion

a richer, deeper and juicer place to hang out. And theyve won some

From food to banking, advertisers increasingly integrate social

awards for it. They are believers, fighters and lovers of the interactive

missions into their brand stories. A few campaigns become hits;

web. Hear from one of the most respected and remote interactive

most are, well, forgotten. But its possible to seek inspiration from

production companies have been pushing creative frontiers for the

successful activists the real ones, those who change the world to

past 10 years from the middle of almost nowhere

challenge the way brands and agencies develop social missions.


What can we really learn from Bono, Mandela or Greenpeace?

17:15 17:45 | (+)CASTRO | Audi A

Discover the principles that allow activist brands to change the world.

#WorstCannesLionsTalkEver
14:15 14:45 | INNORED | Audi A

Nicols Pimental, Founder and Innovation Director, +Castro


Tired of attending talks and seminars with ambitious titles that

THE NEW KOREAN WAY: LESS WORK,


MORE CREATIVITY

most of the time dont live to your expectations? +Castro promises

Min Seo, Campaign Director, Innored | Seguen Choi, Creative

numbing lack of inspiration. Rumour has it Nicols is preparing a

Product Director, Innored

presentation of 353 slides full of numbers and infographics (using

Korean advertising agencies are infamous for late working hours,

Comic Sans). Can a person actually die of boredom? Were about

a poor work-life balance and frequent staff turn-over. Almost every

to find out. Dont say we didnt warn you!

agency in Korea acknowledges this situation, but few act upon it.
Innored is striking a new balance between the traditional Korean
work ethic and stronger creative output. It means being brave enough
to say no and turn away work from potential clients. Discover the new
Korean way of working...

completely the opposite: 30 long minutes of pure boredom and mind

Forums

MEDIA AND AUDIENCES | WEDNESDAY 23 JUNE


short films and many other stimuli that people digest through their

10:30 11:00 | A+E NETWORK | Audi A

devices. Most brands think they know what being a brand publisher
means, but few have the right infrastructure in place. How can

Marketing to women in the 4th wave of


Feminism

brands make sense of a post-advertising world where communication


needs to be delivered through editorially based content?

Becca Saraga, EVP and Partner, Addiction North America LLC


| Charnelle Anderson, Vice President, Consumer Marketing

12:00 12:30 | HOLLER & EXPOSURE DIGITAL | Audi A

& Brand Strategy, A+E Networks: Lifetime, FYI, LMN | Dnae


Social at Trailer Park, Trailerpark LLC

GAME SHOW THEORY: THE SECRET TO SUCCESSFUL


CAMPAIGNS

As women continue to control a higher proportion of wealth in the

James Kirkham, Co-Founder, Holler | Jonathan Fraser, Chief

Kingsley, Senior Vice President / Head of Integrated Strategy &

global consumer economy, brands and marketers have had to

Strategy Officer, Exposure Digital

evolve. Women are setting the cultural tone and demand a different

Ad Men James and Fraser create TV game shows. In this high

approach from advertisers. The enthusiasm for feminist marketing

octane session full of surprising juxtapositions, they will demonstrate

has reached a tipping point into consumer dislike. As brands are

that if an advertising agency was based entirely on the model of

blatantly attempting to appeal to women, some efforts feel insincere

game shows then it would be in a much better state! Be amazed,

and consumers are pushing against them.

amused and entertained as you discover plenty of new learnings to


delight audiences with, and improve advertising in general.

11:15 11:45 | ADJUST YOUR SET | Audi A


12:45 13:15 | SUDLER | Audi A

BRAND PUBLISHING: THE BUSINESS CASE BEHIND


CREATIVE CHANGE
Chris Gorell Barnes, Founder, CEO, Adjust Your Set |

HOLLYWOOD AND TRENDS IN DIGITAL


STORYTELLING

Christopher Lockwood, Editorial and Publishing Director, Adjust

Chris Duffey, Senior Vice President, Group Creative Director,

Your Set

Sudler | Kim Kardashian West, Entrepreneur | Niccolo de Masi,

Brands no longer compete with other brands for consumer attention

President, CEO, Glu

they compete for conversation space with friends, life-streaming,

Youve seen the pictures, read the stories and watched the TV show
about Kim the celebrity. Now hear from Kim the businesswoman.

Kim Kardashian: Hollywood is a transmedia experience that pushes


gaming beyond basic storytelling. By design, KKH merges pop
culture, comedy, fashion and branded experiences in a digital world.
Its creation shocked the gaming industry, its success confounded
critics, and this is the story of its creation.
13:30 14:00 | ROTHCO | Audi A

BLOOD, SEX & STORYTELLING: TURNING A CROWD


INTO AN AUDIENCE. lessons from shakespeare
Emer Howard, Chief Strategy Officer, Rothco | Padraig Hyland,
Leadership Coach, Comedian, Writer | Patrick Hickey, CEO,
Rothco | Richard Carr, Managing Director and Partner, Rothco
Why do we still care about Shakespeare? For one thing, he wrote
knowing he had to get the attention of a distracted, noisy and often
disruptive crowd. Shakespearean actors were trained to turn an
unruly crowd into a co-operative audience. Which Shakespearean
techniques can be used to create an audience from the online
crowd? And what tricks can we learn from stand-up comedians
to interact with the audience while still remaining in control?
14:15 14:45 | FLIP MEDIA | Audi A

ARABS BE LIKE THE MODERN MIDDLE EAST


Yousef Tuqan Tuqan, Chief Innovation Officer, Flip Media
13:30 14:00 | ROTHCO | AUDI A

Todays Middle East is an incredibly rich and diverse place. From


the glitzy towers of Dubai to the buzzing streets of Cairo, modern
Arabs can simultaneously appear to be completely diverse and

WEDNESDAY 23 JUNE | MEDIA AND AUDIENCES

Forums

14:15 14:45 | FLIP MEDIA | AUDI A

yet incredibly consistent from country to country. Chances are that

insulting. Willing to jettison people and brands theyve favoured

everything you think you know about Arab culture is wrong. In this in-

for a lifetime, this powerful population needs to feel the love. The

depth view into life as a modern Arab, learn how regional and global

marketing folly of alienating the 50+ segment will be exposed

brands succeed (or fail) with this audience.


16:30 17:00 | IAB | Audi A
15:00 15:30 | FETCH | Audi A

A NEW ERA OF MOBILE CREATIVE: OFFERING THE


GOLD STANDARD

LIQUID CREATIVITY: SUPERSTAR SECRETS & VIDEO


VOODOO
Athan Stephanopoulos, Senior Vice President, Strategy

Frank Lipari, Creative Director, Fetch | James Connelly, Co-

and Partnerships, NowThis | Danielle Lee, Vice President

Founder, CEO, Fetch | Nigel Evan Dennis, Art Director, Fetch

Commercial Marketing, Vevo | Randall Rothenburg, President

Its time to re-design our processes and methods. Its time to re-

& CEO, IAB

imagine advertising, again. Dont you think its time mobile users got

Millennials cant get enough of video and theyre not going to

the creativity they deserved? Mobile creativity can lack the attention to

company websites anymore. So how do you find your audiences with

detail and quality of other traditional advertising formats. Fetch will

breakthrough video that works for your clients? How do you make

demonstrate how to treat mobile with respect, and deliver enriching

your video work across platforms, from Snapchat, Weibo and Kik to

quality experiences. Its not an easy journey, but attending this session

WeChat, Vine and Instagram? Can you earn attention on any screen,

is a good place to start.

any platform? Hear about some cutting edge content creation and
distribution from the hottest agencies around the world.

15:45 16:15 | Flamingo | Audi A


17:15 17:45 | THE DRUM | Audi A

WHATEVER YOU DO DONT CALL THEM GREY (OR


SILVER)

DONT BE SHY OF THE TECH REVOLUTION

Hlne Paulette Ct, Partner, Creative Director, Red Cliff

Speakers: Dave Birss, Head of TV, The Drum | Panellists TBA

Marketing | Karen Strauss, Partner, Chief Strategy and

The internet of things is making its way into your bedroom. And its

Creativity Officer, Ketchum 50+, Co-Lead, Ketchum | Kirsty

set to entertain you in ways you never imagined. The Drum has been

Fuller, Co-Founder, Co-CEO, Flamingo Group | Stephen Reily,

investigating the developments behind the latest products headed for

Chairman, Managing Director, IMC/VibrantNation

your bottom drawer, the opportunities they hold for business and the

Hear ground-breaking new research that describes a ReMovement

implications they have for society. This is the worldwide premiere of

a revolution among men and women aged 50 plus who are

its investigative documentary. This is the hottest session youre likely to

removing relationships and brands that have lost relevance

see this year. You know you want to come.

or value from their lives, especially those whose marketing is

Thursday 25 JUNE | creative talent

Forums

11:30 11:30 | 72ANDSUNNY | Audi A

12:30 13:00 | SS+K | Audi A

HOW TO CREATE AN IN-HOUSE TALENT BOUTIQUE


Maria Scileppi, Director, 72U | John Boiler, Partner, CEO,

MAKING WORK BETTER: LESSONS FROM LEAP:


ACCOUNT TO CREATIVE

72andSunny | Sedef Onar, Director of Talent, 72andSunny

Bobby Hershfield, Partner and Chief Creative Officer, SS+K

Advertising has to get better, otherwise people will just ignore

When Bobby Hershfield summoned up the courage to ask Dan

it. But wheres the talent that can meet the challenge of

Wieden if he could switch into the creative department after nearly a

producing better creative? Is it better to make the person you

decade spent in account service, Dans response was Why would I

need, rather than hire them? Why should you invest in growing

take a great account guy and make him a mediocre creative? This

talent? How can you create a safe place to experiment? You

is the story of what happened next, and why its useful to see how

cant wait for the right person to simply fall out of the sky.

things work on the other side.

11:45 12:15 | TMW UNLIMITED | Audi A

13:15 13:45 | 180 Amsterdam | Audi A

RETAINING YOUNG creative TALENT WITH


PURPOSE, TECHNOLOGY AND DRAGONS

HOW TO REBUILD A CREATIVE CULTURE WHEN


EVERYTHINGS F*CKED

Chris Pearce, Joint CEO, TMW Unlimited | Natalie Price,

Al Moseley, President, Chief Creative Officer, 180 Amsterdam

Creative Production Assistant, Project Illiad Winner 2014, TMW

Sometimes everything looks like its going well: long-standing clients,

Unlimited

a fantastic team producing some great creative work, a high-profile

Your best creative minds have itchy feet. It might be for greater power

global campaignbut it can all change in a single phone call. What

or more money, but its more likely they want to build their own thing.

do you do when it all appears to go wrong? How can you rebuild a

How can you keep good people in your business while helping them

devastated team? How can you rebuild trust and confidence with the

achieve their ambitions? By rewarding would-be entrepreneurs with

industry to help attract future talent and clients? Heres how

financial investment and agency backing, Project Illiad offers


an exciting new template for agencies keen to keep their best

14:00 14:30 | MULLEN | Audi A

creative minds.

THE NEW ISLAND OF MISFIT TOYS


Christian Madden, Senior Vice President, Creative Director,
Technologist, Mullen| Erin Swenson, Engagement Planning
Director, Mullen | Joe Palasek, Associate Creative Director,
Technologist, Mullen | Kristen Cavallo, President, Mullen
What can you do to attract and retain the right sort of people to the
agency world, especially when technology is such a large part of
the creative conversation? Millennials want to control their destinies
and have a massive desire to do something amazing, and there are
some phenomenally talented people out there. By validating the art
in technology and allowing for individual talents to flourish, you can
achieve award-winning results.
14:45 15:15 | BARTLE BOGLE HEGARTY NEW YORK |
Audi A

TURN ON, LEAN IN, DROP OUT


Colleen DeCourcy, Global Executive Creative Director, Wieden
+ Kennedy | Sarah Watson, Chief Strategy Officer, BBH New
York | Suzanne Powers, Global Chief Strategy Officer, McCann
Erikson
Thank God for Sheryl. Now everyone knows that women just need to
Lean In, take up their authority and run the world. But whose world
are we running? Are we to step up and run the same world that
was created and run by men? Or is there a bigger, more nuanced
discussion that relates specifically to the creative industries about
11:45 12:15 | TMW UNLIMITED | AUDI A

more diverse visions of leadership?

Forums

creative talent | Thursday 25 JUNE


for difference makers. Once you attract them, how do you unlock

15:30 16:00 | see it be it & lean in | Audi A

their potential while theyre with you? Charles Day advises some of
the worlds most innovative businesses and this is your chance to

Equality or Bust: The Business Case for


Gender Diversity

discover six practices exhibited by the best of the best. Wouldnt you
like your company to become a talent magnet in 60 days?

Jessica Bennet, Editor, Lean In | Panellists TBA


The idea of gender equality isnt just an advertising issue, but a real

17:00 17:45 | Creative Talent Panel | Audi A

social issue with much broader implications. Lean In editor Jessica


Bennett leads a panel of leading industry figures including former See

COLLABORATION AT THE SPEED OF LIGHT

It Be It alumni, Glass Lion jury members and senior industry figures in

Todd Waterbury, Chief Creative Officer, Target | Jon Collins,

a frank discussion that aims to deliver the wake-up call the creative

President, Framestore | Jonah Bloom, Co-Founder, Chief

industry desperately needs.

Creative Officer, kbs+ | Charles Day, Co-Founder, The


Lookinglass

16:15 16:45 | THE LOOKINGLASS | Audi A

Individual talent is no longer enough. In todays creative industries, the


magic only happens when diverse skills and disparate spirits are able

The Six Truths of Unlocking Exceptional


TalenT

to work together. When you add the business needs of clients, agencies

Charles Day, Co-Founder, The Lookinglass

all.Leaders from each of the players in todays collaboration dance will

Talent has always been the differentiator for creative businesses. But

debate how to get brilliant people to work together brilliantly, and how

in todays creative economy, there has never been more competition

to remove the politics and potholes from the process.

and creators to the mix, the true wonder is that anything gets made at

Masterclasses

MASTERCLASSES
T

he Masterclass programme
offers a rare opportunity to
meet your creative heroes.
Masterclass speakers are all in

their own way the ultimate campaigners


for creativity. Theyre invited to lead a
Masterclass purely on the strength of their
outstanding achievements.
In these intimate sessions, it is possible
to literally sit at the feet of the people
who have shaped the modern landscape
of creative communications. This isnt a
stage where youll see lots of Powerpoint
slides or metrics. Instead you will enjoy
the unique opportunity to see what drives,
inspires and frustrates todays creative
leaders.
In the frantic and relentless pace of
the Festival, this is your best chance to get
close to those big creative names youve
read about for years. What will you ask
your creative hero?
The Masterclass programme takes
place in the Lions Lounge, Monday 22
Friday 26 June. Sessions are twice daily at
11:00 and 14:30.

Wednesday 24 June: 11:00 12:00

Wendy Clark
President, Sparkling Brands & Strategic
Marketing, Coca-Cola North America
From her first job at McDonalds to becoming
one of the most important women in
marketing, Wendy is a fearless marketer and
inspirational leader.

Masterclasses

Monday 22 June: 11:00 12:00

Emad Tahtouh
Director of Applied Technology,
FINCH
A former professional poker player,
Emad is the brains behind many of
FINCHs incredible ideas, including the
ground breaking tech of 37 Degrees and
The Most Powerful Arm.

Think like marketer.


Behave like an entertainer.
Move like a tech startup

PJ Pereira

Monday 22 June: 14:30 15:30

Mark Woerde

Chief Creative Officer, Pereira & ODell

Founder, Lemz and Letsheal.org


The 2015 Dutch Adman of the Year
set himself the daunting task of
demonstrating how creativity can

Thursday 25 June: 11:00 12:00

Chloe Gottlieb

make this world a better place. And his


Grand-Prix-winning Sweetie campaign

Executive Creative Director,

proves just how up for the challenge Mark is.

R/GA NY
Chloe is a strategic leader who
thrives on collaborating with minds
at the intersection of design and

Tuesday 23 June: 11:00 12:00

Paul Feldwick
With more than 30 years industry
experience to call upon, Paul is a

technology. Her ambitions for doing great


work stretch her colleagues and clients to reach
farther than they ever expected.

well-known speaker and author


about advertising. His is a polymath
intellect, tempered with mischievous

Thursday 25 June: 14:30 15:30

Ted Royer

good humour and devastating honesty.

Chief Creative Officer, Droga5


Teds 20-year advertising career has
taken him around the world - from

Tuesday 23 June: 14:30 15:30

Luis Sanches

Argentina to Australia and his work


for clients like Nike, ESPN, Puma and

Partner and Chief Creative

Newcastle have picked up hundreds of

Officer, AlmapBBDO

awards.

In his 19 years at AlmapBBDO, Luis


has worked with global brands on
critically-lauded campaigns. He is
one of the most awarded Art Directors in
the world, thanks to his understanding of the
relationship between visuals and emotions.

Wednesday 24 June: 14:30 15:30

PJ Pereira
Chief Creative Officer,

Friday 26 June: 11:00 12:00

TBA

Please check the Cannes Lions website or App for


the most up-to-date information about this session.

Friday 26 June: 14:30 15:30

Prasoon Joshi
Chairman, McCann Asia Pacific,

Pereira & ODell

CEO & CCO, McCann India

PJs career started as a 13 year old

Prasoon is a true Renaissance

programmer in Brazil, and since then


hes written a trilogy of books, won an
Emmy and picked up multiple Grand Prix
at Cannes. But hes only just getting started.

creative, just as likely to be found


collecting Bafta or Oscar nominations
for his cinematic work as he is on the
Cannes Lions stage picking up awards for his
ground-breaking campaigns.

WORKSHOPS

WORKSHOPS

workshops
T

he Interactive Programme at Cannes Lions


delivers practical learning experiences that
sharpen your creative skills.
At the core of the interactive programme

are the Cannes Lions Workshops. These 90-minute


sessions take place from Sunday 21 Friday 26 June.
Each session is carefully designed to offer a mixture
of informal lecture-style learning and interactive
exercises where you can put your new found skills
into practice. The Workshops have been purpose-built
for anyone working in creative communications, and
focus on the process of creativity. This is where you
learn practical techniques to improve your creative
output.
Workshop experiences include the chance to learn
communication skills from a terrorist negotiator or
rapid prototyping from LEGO (yes, there will be
LEGO and yes, you will be expected to build things).
You can discover new ways to collaborate, explore
the nature of successful creative leadership and even
learn to solve a brief in 48 hours.
Taking part in a Cannes Lions Workshop is
a fantastic way to meet and connect with other
delegates. Leave your inhibitions at the door and
join an entertaining learning experience quite unlike
anything else at the Festival.
For those looking for something more
spontaneous, the Lions Lounge programme is all
about curiosity. It offers a variety of sessions that are
perfect if youre looking for a casual introduction
to topics or skillsets that youve always wanted to
explore, but have never found the time to before.
These sessions cover everything from meditation
and mindfulness, design to data, to creativity and
copywriting. Theyre fun, interactive and offer
a change of pace from the rest of the Festival
programme. What will you explore today?
The Interactive Programme runs Sunday

TOP TIP:

21 Friday 26 June in
the Lions Lounge.

Try and include at least one interactive

Sessions begin

session during your Festival. Its a

at 11:30.

great way to meet people, challenge


yourself, and to try your hand at
something new.

WORKSHOPS
around the world, and this is your chance to take part in a condensed
version of a 48 hour briefing session and see it in action for yourself.
Be part of a new industry movement!
In this workshop you will:
Learn how to work quickly, creatively and effectively under
extreme pressure
Discover tools and methods for decision making, prototyping
and idea generation
Embrace new methods of collaboration and team building
12:30 13:00 | MINDSHARE | Lions lounge

FINDING THE PULSE OF CANNES


Greg Brooks, Global Marketing Director, Mindshare | Rana
June, Chief Executive Officer, Lightwave
This is your chance to win one of 35 Apple Watches. They will be
yours to keep, and all you have to do is wear the watch while you are

sunday 21 june

at the Festival. As biometric sensors become increasingly ingrained


in daily life, a new palette for creativity and analysis has emerged.
Mindshare and Lightwave are exploring the true potential of biometric

11:30 13:00 / 13:30 15:00 | ANother & Lego |

data by creating a one-of-a-kind audio/visual experience using

workshop room

information contributed by Cannes Lions attendees. Discover how


your week at the Festival can be turned into art and be in with the

CO-CREATING THE FUTURE

chance of winning an Apple Watch in the process.

Peter Espersen, Head of Co-Creation, LEGO Systems A/S |


Casper Willer, Executive Creative Director & Partner,

14:00 14:30 | JACK MORTON | LIONS LOUNGE

Another | Daiva Staneikaite Naldal, Head of Community


Business, LEGO Systems A/S
Officially this session is all about the new open approach in the

GREEN TASTES LIKE LEMON ICE CREAM:


BRANDING AND SENSES

creative economy. Unofficially, this is 90 minutes where you get to play

Lewis Robbins, Associate Strategist, Jack Morton Worldwide

with LEGO. Yes, were serious. The worlds most successful companies

Many brands quite literally take leave of their senses - and the

are harnessing the power of consumer involvement, co-creating the

resulting disconnect between what a brand says and how it feels can

future of brands in collaboration with the people that care the most.

leave a bad taste in the mouth. From the moment were born, our

Copenhagen agency Another are proud to introduce their fellow

senses make up the fabric of our experiences. Research shows our

Danes from LEGO, one of the worlds most loved and creative brands

experience in the physical world has an unconscious effect on how we

in a session that will change the way you think about collaboration.

think, feel and behave towards brands. This is your chance to discover

In this workshop you will:

the three critical drivers of multisensory brand experience that will

Learn to apply a more open and collaborative approach to


creativity and creative processes

ultimately change the way people feel and behave in relation to


your brand. Prepare for sensory overload.

Respond to a series of live rapid response, co-creation briefs


Explore how the industry is evolving from the old model of

15:30 17:00 | SOCIALDEVIANT | workshop room

stories coming solely from marketing departments and


agencies, to a new co-creation model

DRIVING BEST IN CLASS CONTENT MARKETING


Marc Landsberg, Founder, CEO, Socialdeviant
Are you ready to learn the next generation of creativity in social

Monday 22 june

media? Where is creativity headed and how can you plan for it? How
can you create the right content to connect brands with audiences?
This session draws the best examples from around the world and

11:30 13:00 / 13:30 15:00 | THE POP UP AGENCY |

details characteristics of success so you can achieve success across all

workshop room

emerging platforms and content types.


In this workshop you will:

YOU ONLY NEED 48 HOURS TO SOLVE A BRIEF


Maksimilian Kallhed, Founder, Director, The Pop Up Agency |
Abraham Abbi Asefaw, Founder, Director, The Pop Up Agency
Its true, 48 hours are really all you need to solve a brief. Maksimilian
and Abraham developed the concept during their agencys journey

Explore emerging drivers of audience engagement


Dive into best practices for becoming a world-class
content marketer
Create a personal roadmap for content success
Please note some sessions are repeated check times for details

WORKSHOPS
14:00 14:30 | HEINEKEN | LIONS Lounge

Tuesday 23 june
11:30 13:00 | SOCIALDEVIANT | workshop room

HOW TO INNOVATE WITHOUT EVER CHANGING


THE PRODUCT
Mark Van Iterson, Global Design Manager, Heineken
Authenticity is key in the world of beer, which is full of the rich heritage

DRIVING BEST IN CLASS CONTENT MARKETING

of old breweries, origins and recipes, traditional rituals and local

Marc Landsberg, Founder, CEO, Socialdeviant

pride. But if your product never changes, how do you continue to

Are you ready to learn the next generation of creativity in social

innovate to keep your business fresh and your brand relevant? This is

media? Where is creativity headed and how can you plan for it? How

a chance to learn from the design and innovation culture at the core

can you create the right content to connect brands with audiences?

of Heineken, balancing authenticity and progress to create a global

This session draws the best examples from around the world and

icon. This session, essential for brand builders, designers and beer

details characteristics of success so you can achieve success across all

lovers features historic examples, crowd-sourced future visions and

emerging platforms and content types.

the unique Heineken equivalent of the concept car or haute couture

In this workshop you will:

fashion show.

Explore emerging drivers of audience engagement


Dive into best practices for becoming a world-class content marketer
Create a personal roadmap for content success

WEDNESDAY 24 june

12:30 13:00 | MINDBODYGREEN | Lions Lounge


11:30 13:00 / 13:30 15:00 | ACACIA 17 | WORKSHOP ROOM

BOOSTING BRAIN & BODY: AN INTERACTIVE


MEDITATION SESSION
Charlie Knoles, Director, The Veda Center | Jason Wachob,

LISTENING TO KIDNAPPERS, TERRORISTS AND


EACH OTHER

Co Founder, Chief Executive Officer, MindBodyGreen

Simon Wells, Director, Acacia 17

It seems that everyone is meditating these days. Some call this the

The world has witnessed some horrific incidents over the recent years,

Mindfulness Revolution and it is now ingrained in culture as a

particularly in the past few months. These incidents have included

path to balance, happiness and wellness. Meditation experts Jason

kidnappings and other acts of terrorism. Behavioural science research

Wachob, Founder and CEO of MindBodyGreen, and Charlie Knoles,

has been used to better understand why people act in these ways

Director of the Veda Meditation Center, will introduce you to the

but also how to communicate with them and try to influence their

mindfulness revolution and focus on the importance of mental fitness.

behaviour.

Explore the skills you can develop when practicing meditation and

This research can also have a significant impact on how we talk and

learn how these can be applied to everyday life. This session is a

listen to each other in the workplace.

great way to decompress. You dont need a yoga mat or special

In this workshop you will:

clothes to participate.

Learn behavioural science techniques that will help you to


communicate more effectively

13:30 15:00 / 15:30 17:00 | HYPER ISLAND | WORKSHOP


ROOM

Discover methods of understanding and influencing behaviour


Practice workplace relationship skills that are useful in
stressful situations

TOMORROWS LEADERSHIP - CREATE THE GUIDE


FOR LEADERS BY LEADERS

12:30 13:00 | MINDBODYGREEN | Lions Lounge

Sune Kaae, Industry Leader, Great Works | Alexandra Jerselius,


Global Communications Manager, Hyper Island
Leadership is needed for great transformation, and transformation is

BOOSTING BRAIN & BODY: AN INTERACTIVE


MEDITATION SESSION

needed if your businesses is to be prepared for a continued disruption

Charlie Knoles, Director, The Veda Center | Jason Wachob,

and change. Companies holding on to traditional leadership will

Co Founder, Chief Executive Officer, MindBodyGreen

not survive. And just like business models are adapting to changing

It seems that everyone is meditating these days. Some call this the

consumer behaviour, leadership styles need to change as well. This

Mindfulness Revolution and it is now ingrained in culture as a

collaborative session will explore the trends within leadership and

path to balance, happiness and wellness. Meditation experts Jason

the workplace of tomorrow, the values of future co-workers and the

Wachob, Founder and CEO of MindBodyGreen, and Charlie Knoles,

reasons why change is needed.

Director of the Veda Meditation Center, will introduce you to the

In this session delegates will:

mindfulness revolution and focus on the importance of mental fitness.

Explore and develop what is expected, needed and required of


successful leaders of tomorrow

Explore the skills you can develop when practicing meditation and
learn how these can be applied to everyday life. This session is a

Develop their own leadership guide

great way to decompress. You dont need a yoga mat or special

Learn collaboration and rapid prototyping techniques

clothes to participate.

WORKSHOPS
14:00 14:30 | MINDSCAPES | LIONS LOUNGE

12:30 13:00 | OCEANYC | Lions lounge

DECODING INNOVATION PREVIEW


Yonathan Dominitz, Founder, Mindscapes | Ravid Kuperberg,

BECOME AN ASS-KICKING COPYWRITER IN 25


MINUTES

Partner, Mindscapes

Sam Saunders, Chief Creative Officer, Writer, oceanyc

You might think that some people are just more creative than others.

Writers rarely get asked to actually write copy these days, yet every

But it is possible to train yourself to think more creatively. Mindscapes

training manual on the genre talks about writing copy. So what are

has decoded recurring thinking patterns of creativity and developed

the things todays copywriters really need to know to make sure they

a set of tools tool which you can use to boost your own creative

dont suck? This session explores the mistakes most writers make and

innovation. This is your chance to super-charge your creative brain.

what to do about them. Learn how to trim the fat without losing the

This session is preview of a more detailed workshop that takes place

gist, understand the difference between an idea, a campaign line and

Thursday 25 and Friday 26 June.

a tagline. If you cant write to save your life, this session explains the
basics and identifies the landmines. Be amazed as you finally learn to

15:30 17:00 | THE BERLIN SCHOOL OF CREATIVE LEADERSHIP

write dialogue and learn the five grammar and punctuation mistakes

| Workshop room

that clients cant stand!

CROSSOVER COLLABORATION: FOSTERING


CREATIVITY THROUGHOUT CREATIVE BUSINESS

13:30 15:00 | MINDSCAPES | Workshop Room

David Slocum, Faculty Director EMBA, Berlin School of Creative


Leadership | Jamshid Alamuti, Managing Director, Berlin School

DECODING INNOVATION - HOW CAN YOU


BOOST INNOVATIVE THINKING?

of Creative Leadership

Yonathan Dominitz, Founder, Mindscapes | Ravid Kuperberg,

How can all areas in creative businesses account management, data

Partner, Mindscapes

intelligence, planning, procurement, strategy, media and technology,

You might think that some people are just more creative than

as well as traditional creative better collaborate together and

others. But it is possible to train yourself to think more creatively. By

contribute to fostering creative excellence and growing the bottom

deconstructing the most innovative and creative digital and integrated

line? This 90 minute session will show you!

campaigns, Mindscapes decodes recurring thinking patterns

In this workshop you will:

embedded in these ideas. This session presents some of the most

Identify difficulties in collaboration and problem solving situations

innovative and creative winning ideas, as well as the thinking pattern

Achieve sharper and more systematic understanding of

they represent, and each pattern is translated into a tool which you

collaboration across different agency cultures


Explore proven practices for leading crossover collaboration

can learn from.


In this workshop you will:
Expand your creative scope and learn new ways to approach
creative challenges
Learn practical tools for leading teams when creating new

THURSDAY 25 june

concepts and campaigns

11:30 13:00 | THE BERLIN SCHOOL OF CREATIVE LEADERSHIP

into practice

Take part in a live creative challenge which put these new tools
| Workshop room
14:00 14:30 | THE (NEXT LEVEL) STORYTELLING ACADEMY |

CROSSOVER COLLABORATION: FOSTERING


CREATIVITY THROUGHOUT CREATIVE BUSINESS

Lions lounge

David Slocum, Faculty Director EMBA, Berlin School of Creative

CANNES LIONS STORYTELLING ROLLOUT

Leadership | Jamshid Alamuti, Managing Director, Berlin School

Mary Lee Copeland, Executive Creative Director, The (next level)

of Creative Leadership

Storytelling Academy

How can all areas in creative businesses account management, data

The Storytelling Rollout gives a glimpse of storytelling from science, the

intelligence, planning, procurement, strategy, media and technology,

arts, Scandinavia and beyond.The session will showcase storytelling

as well as traditional creative better collaborate together and

that was used with ingenuity, intrigue and inventiveness, encouraging

contribute to fostering creative excellence and growing the bottom

brands to go beyond simply entertaining to evolving their stories

line? This 90 minute session will show you!

emotionally. At the end, delegates will be given an artefact to help

In this workshop you will:

them reconnect and remember how the storytelling tool was used and

Identify difficulties in collaboration and problem solving situations


Achieve sharper and more systematic understanding of
collaboration across different agency cultures
Explore proven practices for leading crossover collaboration

the emotional journey they were a part of.

WORKSHOPS

12:30 13:00 | OCEANYC | Lions Lounge

FRIDAY 26 june

BECOME AN ASS-KICKING COPYWRITER IN 25


MINUTES

11:30 13:00 | MINDSCAPES | Workshop Room

Sam Saunders, Chief Creative Officer, Writer, oceanyc


Writers rarely get asked to actually write copy these days, yet every

DECODING INNOVATION - HOW CAN YOU


BOOST INNOVATIVE THINKING?

training manual on the genre talks about writing copy. So what are

Yonathan Dominitz, Founder, Mindscapes | Ravid Kuperberg,

dont suck? This session explores the mistakes most writers make and

Partner, Mindscapes

what to do about them. Learn how to trim the fat without losing the

You might think that some people are just more creative than

gist, understand the difference between an idea, a campaign line and

others. But it is possible to train yourself to think more creatively. By

a tagline. If you cant write to save your life, this session explains the

deconstructing the most innovative and creative digital and integrated

basics and identifies the landmines. Be amazed as you finally learn to

campaigns, Mindscapes decodes recurring thinking patterns

write dialogue and learn the five grammar and punctuation mistakes

embedded in these ideas. This session presents some of the most

that clients cant stand!

the things todays copywriters really need to know to make sure they

innovative and creative winning ideas, as well as the thinking pattern


they represent, and each pattern is translated into a tool which you

14:00 14:30 | THE (NEXT LEVEL) STORYTELLING ACADEMY |

can learn from.

Lions lounge

In this workshop you will:


Expand your creative scope and learn new ways to approach
creative challenges
Learn practical tools for leading teams when creating new concepts
and campaigns
Take part in a live creative challenge which put these new tools
into practice

CANNES LIONS STORYTELLING ROLLOUT


Mary Lee Copeland, Executive Creative Director, The (next level)
Storytelling Academy
The Storytelling Rollout gives a glimpse of storytelling from science, the
arts, Scandinavia and beyond. The session will showcase storytelling
that was used with ingenuity, intrigue and inventiveness, encouraging
brands to go beyond simply entertaining to evolving their stories
emotionally. At the end, delegates will be given an artefact to help
them reconnect and remember

Please note some sessions are repeated, check times for details

how the storytelling tool was used and the emotional journey they
were a part of.

TOURS OF THE WORK

TOURS OF THE WORK

TOURS OF
THE WORK
T

o add an extra dimension to the new-look Exhibition


of The Work, Cannes Lions is launching special Tours
of the Work hosted by creative leaders and members
of the jury. These tour leaders will carefully select

pieces of work to highlight and discuss during the 30 minute

circuit. Commentary is provided via head sets and each tour


will also be accompanied by a Festival representative.
Delegates are invited to register to attend a tour by the
Exhibition area in Level -1 at the dedicated Tours of the Work
help desk. We are only able to accommodate a limited number
on each tour so we will be operating a first come, first served
registration process. There is no charge for delegates.
Each Tour is dedicated to a specific Awards category and will
review shortlisted and winning work. The tours change through
the week and have been designed to highlight the Work that
has been awarded at the previous evenings awards ceremony.
Each tour guide will select 8 to 10 pieces of work to showcase
as the tour group travels through the exhibition area. This is
an interactive experience, and questions and discussion are
welcome.
The tours run every day from Tuesday 23 June to Friday 26
June at 11:00 and 15:00.

Schedule:
Direct and Promo & Activation - Tuesday
23 June
Press and Outdoor - Wednesday 24 June
PR - Wednesday 24 June
Media - Thursday 25 June
To be confirmed - Friday 26 June

WAKE UP WITH THE ECONOMIST

WAKE UP WITH
THE ECONOMIST
The Clientside:
Meet and mingle
with the worlds
most creative
marketers

AUNCH your day at Cannes Lions in style


on the Cannes Lions Beach with breakfast
and the chance to meet leading CMOs
from across the globe.

Creative agencies may lead the way when it

comes to creativity but clients are increasingly


getting in on the action. Things are certainly
becoming a lot more fluid. On one hand, CMOs
are increasingly pushing the creative envelope
and digital technology is opening more and more
channels of communication. While on the other,
relationship tenures are getting shorter and the
Agency of Record payment structure is becoming
only one way of working. In this unsettled world
of opportunity and chaos, now is the time to
understand how the CMO mindset is evolving.
Wake Up With The Economist is a daily panel
and networking event that features three CMOs
from a broad range of industry groups. Together
with Daniel Franklin, Executive Editor at The

Economist and Editor of The World in 2015,


panellists will discuss their own perspectives on
industry issues and examine the true value of
creativity in the challenges they face.
In association with

WAKE UP WITH THE ECONOMIST

MONDAY 22 June

WEDNESDAY 24 June

The Cannes Lions Beach

The Cannes Lions Beach

10:30 11:30

10:30 11:30

Panellists:

Panellists:

Jonathan Mildenhall
Chief Marketing Officer
Airbnb

Dana Anderson
Senior Vice President & Chief Marketing Officer
Mondelez International

PETE BLACKSHAW
Global Head of Digital & Social Media
Nestl S.A.

Marc Pritchard
Chief Brand Officer
Proctor & Gamble

BRUCE McCOLL
Chief Marketing Officer
Mars

Soren Hagh
Executive Director Global Marketing
Heineken

TUESDAY 23 June

THURSDAY 25 June

The Cannes Lions Beach

The Cannes Lions Beach

10:30 11:30

Panellists:
Gannon Jones
Head of Brand Marketing
Miller Coors LLC

Further panellists to be announced.


Please check the Cannes Lions website and App for most
up-to-date information about this session.

10:30 11:30

Full line-up to be announced.


Please check the Cannes Lions website and App for most
up-to-date information about this session.

FRIDAY 26 June
10:30 11:30

The Cannes Lions Beach


Panellists:

All Sessions Hosted by:


Daniel Franklin
Executive Editor
The Economist &
Editor
The World in 2015

Matt Biespiel
Senior Director, Global Brand Development
McDonalds Corporation

Further panellists to be announced.


Please check the Cannes Lions website and App for most
up-to-date information about this session.

SUNDOWNER SESSIONS

SUNDOWNER
SESSIONS

heres so much going on at Cannes


Lions that its impossible to see and do
everything. So what better way to catch
up with the days events from inside the

Palais than with the new daily Sundowner sessions


on the Cannes Lions Beach?
Open to Festival and Networking Pass holders,
the Sundowner sessions are hosted by Time
Inc. CEO Joe Ripp, with panelists David Davies,
Managing Director of Content at Lions Festivals,
and Rachel Arthur, Global Senior Editor, WGSN.
These thirty minute sessions will cover all of the
action and highlights from the day, including the
key talking points, emerging common themes,
Awards headlines and insider stats, plus a good
look at what is coming up tomorrow.

The Sundowner Sessions


on the Cannes Lions Beach
Sunday 21st June at 5pm
Monday 22nd June at 4pm
Tuesday 23rd June at 5pm
Wednesday 24th June at 5pm
Thursday 25th June at 5pm

In association with

You might also like