Professional Documents
Culture Documents
WORKSHOPS
FORUMS
MASTERCLASSES
SUNDOWNERS
This programme has been compiled and written by Cannes Lions. For the full and updated speaker
biographies and descriptions from session holders, please see the Cannes Lions App and website.
Seminars
SEMINARS
SEMINARS
W
deliver world-class creativity that is so memorable, so spellbinding, that it will be discussed and analysed (and most
definitely copied) for a long time to come.
The Seminar stages are big spaces for big ideas. This
is your chance to hear from some of the brightest creative
talents on the planet. You will hear the stories behind gamechanging work, ideas that break the mould and philosophies
that disrupt the status quo. Often directly from the very
people that did the work; the ones that spilt their own blood
and guts to deliver the exceptional and had the courage and
power to voice the movements that are shaping the modern
creative communications industry.
In addition to the stellar industry talent, the Cannes Lions
Seminar programme celebrates creativity wherever it is found.
The Seminar programme is the loadstone of your Cannes
Lions learning experience. It is a creative journey that takes
you from science to sport, food to futurism, androids to
actors, and so much more.
As you will see, this years Seminar programme is a
diverse and inspiring mix of wonderful speakers from all over
the world. There are names that will be instantly familiar and
others that may be new to you. Having worked with so many
amazing people and organisations to host these sessions in
Cannes, our advice is simply to enjoy them all, regardless of
any preconceptions. Time and again, delegates tell us that it
was the session that they simply stumbled upon that inspired
them the most. That is not to underestimate the big names,
but sometimes the fresh idea you are looking for comes
when you least expect it.
TOP TIP:
(11am Saturday).
Sunday 21 JUNE
Seminars
10:00 10:45 | MEDIACOM | GRAND AUDI
Inc.
Have you ever been puzzled by the mass of contradictions that create
Walking Dead
only one place to be.And if you want to learn how to use the power of
the latest cultural trends to leverage your brands, theres also only one
place to be. Oddly, its the same place. You could, of course, miss this
session and spend your time sipping ros by the beach, but that wont
If you work with any of todays hot tech themes social discovery,
probably think you dont need to hear any more about it, right? Wrong.
you how he nailed all four with Tinder. In the age of the start-up, decades
Most creatives still work with the underlying assumption that the consumer
of experience count for less than the ability to innovate quickly. With a
single swipe, Sean changed the dating game for 50 million people (and
forward? Forensic scientist and decision making expert Dr Itiel Dror and
Nir Wegrzyn have the answers, that will turn your world upside down.
Are you picking the right colours to inspire the right emotion in your
and has joined the Maker movement, Emilie Baltz is an artist and
consumers said colour was a primary reason why they bought a product.
designer who uses food in high concept art, and Billie Whitehouse is at
other industries?
Group, Tencent
launched with a single video of the San Diego Zoo and birds were
The story of how China and Chinese brands are riding the digital wave
the only things tweeting. Today these sites are worth billions and have
is one of constant innovation. And for those who want to know what will
whats in store for the next decade of social media? What digital trends
Lau, the 2015 Cannes Lions Media Person Of The Year, will share his
should you be fluent in? Get ready for a new era of opportunity
MONDAY 22 JUNE
Seminars
A CREATIVE RENAISSANCE
impact and are more in demand than ever before. How should we
Is creativity the only way to survive and thrive today? And does initial
think about the latest trends in digital, mobile, the Internet of Things,
and more? How is data shifting the impact of our creative? Two
renaissance creatives, Jessica Walsh and Gerry Graf, will explain how
they make the most of this new playground at the intersection of data
from failure, creativity prevailing against all odds, and the strength of
and creativity.
Marilyn Manson
104
Seminars
MONDAY 22 JUNE
pratfalls and wherewithal of developing successful global campaigns
Are you looking for that magic moment where data and creativity
in the age of data? Titanium Grand Prix winners Daito and Kaoru
The last ten years have challenged everything our industry thought
understand how data drives creativity and how creativity can bring
it knew about marketing. But how prepared are we for what comes
data to life. Their work combines these two disciplines, taking simple
ideas and turning them into powerful emotional stories that move
consumers.
our industry, including the three key areas: consumers, creativity and
organisational change.
LatinWorks, USA
What comes to mind when you think Latin? And what exactly is it
more critical about the brands and companies they associate with.
about a Latin creative idea that makes it Latin? Spanish is the second
most spoken language in the world and Latinos are leaving their mark
all over the map in advertising, entertainment, arts and business. Can
to see value beyond the bottom line is hard. Hear three heavyweight
organisations.
15:00 15:45 | twitter | GRAND AUDI
Sergio Alcocer
tuesday 23 JUNE
Seminars
Seminars
Pharrell Williams
10:00 10:45 | IHEARTMEDIA | GR AND AUDI
disruptive innovation has led to a yearning for fundamental, purposedriven simplicity. He is joined by chef and global philanthropist Jamie
Oliver, who will talk about how he is continuously seeking new ways
to educate, inspire and empower people, and how brands and other
Williams, Artist
How can different areas of creativity be brought together to make the
How has the road to global success changed? Todays true leaders
11:00 11:45 | PHD | GRAND AUDI
the unexpected. Two high profile leaders from the worlds of creativity
and sport discuss their tactics for positively disrupting their industry
and the risks you can face when playing such a tactical game.
He developed the World Wide Web. He created the first web browser
and the first web editor. On 6 August 1994 Tim Berners-Lee published
the first web page and kick-started the Information Age. But as
Intelligence, what does this mean for the human race? Hear the man
who invented the web explain what will happen when his invention
wakes up.
Microsoft Studios
the world heads towards the next great tech revolution of Artificial
own custom car and imagine doing it from the comfort of your living
Seminars
tuesday 23 JUNE
Innovation, CP+B
speakers that will blow your mind. Diana Nyad broke mental and
Cuba. Maria Bello broke boundaries and stereotypes with her honest
Porter, Neil Riddell and Andrew Keller as they share what theyve
Are you ready to celebrate those who dare to offer new alternatives
Ten years ago there was no such thing as Facebook. But over the past
decade the platform has advanced from simple status updates and
experiences, and the way people use the platform has evolved with
deeper and get a unique understanding of how the jury came to their
final decisions on the Lion-worthy work. Find out which entries stood
out and why. Which key themes came out of the judging sessions
and what are the trends that will affect and influence the direction of
our industry?
Susan Credle
wednesday 24 JUNE
Seminars
Seminars
of a live audience. See what happens when Sir Martin Sorrell meets
award-winning journalist Stephen Sackur for a trademark HARDtalk
interview that wont shy from hard-hitting questions or sensitive topics.
Guests to be Announced
For over 10 years YouTube has been a home for music and artists,
goals into the hands of 7 billion people in 7 days after their release
and its been the platform where many of todays brightest stars found
their voice, were discovered and built their fanbases. Join us live from
take to the stage to share their unique YouTube journey, and discuss
how making it in music has changed in the digital era.
Julia Louis-Dreyfus
12:00 12:45 | TIME WARNER INC. | GR AND AUDI
Seminars
wednesday 24 JUNE
For years Silicon Valley has been disrupting Madison Avenue, using
discusses with Branagh his creative process, and explores his views on
By 2020, 90% of the worlds population who are over 6 years old will
have a mobile phone. The Internet of Things will connect to more than
75 billion devices. Are you ready for the changes that are already
on their way? What does this mean for the creative disciplines? How
but do you really understand the science behind it? Is content more
will this affect marketers, consumers and the decisions they both
make? Get ready for the data science revolution: its already started.
FUTURE LIONS
Rei Inamoto, Global Chief Creative Officer, Vice President,
AKQA
2015 is the ten-year anniversary for AKQAs Future Lions. This is
the place to witness new ideas and discover the brightest of the next
generation inventing the future. If you want to time travel to the
creative industry of tomorrow, then this is the session for you. Games
will be changed, paradigms will be shifted and boundaries will be
pushed. Do not miss it.
17:00 17:45 | LEO BURNETT | DEBUSSY
cultural shift mean for the communications industry? What role is design
playing in re-shaping the way brands engage with people and tell their
stories? How will design challenge and inform the role of advertising?
Thursday 25 JUNE
Seminars
Publicis Groupe
What will happen when the CEO meets the rockstar DJ? Maurice
Lvy and David Guetta are both giants in their respective worlds:
defined the music of a generation. These two pioneers will discuss the
Marketing, HEINEKEN
1864 long before likes, posts, pins and follows. In the last three
This session explores the three key principles required for awardwinning creativity: the right partners, the right culture and the right
creative leadership.
Audi
Everybody has heard of Jeff Goodby and Rich Silverstein but this
is the first time they have ever appeared together on the Cannes
Lions stage. This is a session where the audience have set the
agenda. Questions were sent in from around the world and the most
of the creative industry. P.S. They MAY actually live forever; theyre
deeper and get a unique understanding of how the jury came to their
final decisions on the Lion-worthy work. Find out which entries stood
out and why. Which key themes came out of the judging sessions and
what are the trends that will affect and influence the direction of
our industry?
114
Friday 26 JUNE
Seminars
Mediabrands
artists and CEOs who have inspired his creativity and career.
weight in gold Gold Lions, that is. Its cultural richness delivers
ingrained in the fabric of the place that brings the world spectacular
events like Carnival. The eclectic region has found a way to tap into its
Serial a weekly addiction and the most popular podcast in the world,
will join McKinney Chief Creative Officer Jonathan Cude for a behind-
forget that consumers are only human. We like things that are simple,
daily basis. Less is more has never been more appropriate. Design
gurus Nathan Iverson and Pum Lefebure explain why keeping it simple
do this or die.
and they dont come much bigger than climate change. But what role
are doing? Views? Clicks? Likes? Awareness? Sometimes the best way
Should creativity get political? And how can the creative industry rise
Seminars
saturday 27 JUNE
David Shing
12:00-12:30 | AOL | DEBUSSY
MEET
S
THE
DISRUPTORS
since 1990 and will kick off the day with a special, in-depth
look at the role disruption can take in creating and growing
global brands. But thats only the start. Saturday is set to be a
day of surprises and radical thinking powerful enough to truly
change the world. This is the Cannes Lions mix of Education,
Entertainment and Inspiration dialled up all the way to 11.
saturday 27 JUNE
Seminars
Network
Disruption is a catalyst for creative thinking and ideas that change the
and finding room to grow in the market. This is your chance to hear
conversation. While media can reach the right person at the right time
and place millions of times a day, it falls apart without creativity and
the status quo and blowing things up, and this session provides
new insight into how todays industry leaders are challenging their
disruptive.
for KLM that drew 1.2 million views. He prefers to work alone and
17 months ago, Mark van der Heijden quit his job, left his apartment,
of the brand. Where does that leave the traditional, top-down, big
Backpacker Intern, offering his creative skills for free in return for food
these new creatives and how can a brand engage those who take
DEBUSSY
Seminars
DONT MISS
THESE
SPECIAL
EVENTS
I
n addition to the regular programme, here are some other events
that it would be a mistake to ignore. The Film Screenings are a
away from all of the noise and tune in to what is really happening on
the creative cutting edge. We are also pleased to host a days worth of
Planning and Effectiveness Events, organised by Warc, at the Festival.
see the highly popular live judging of the competition earlier in the week.
ceremony.
a panel of experts what context is, why it matters, and how to build
3D selfie from the Scochi Winter Olympics; the Fiat Live Store; a
Find out more about this years winners of the Cannes Creative
sites and events; and a connected tennis racket that records players
tiveness experts.
stage to a world class panel of judges, all of whom are seeking to find
state of strategy, and how the planning role within the agency
needs to evolve.
pass to Cannes Lions as well as Lions Innovation are invited to see the
Forums
Forums
I
TOP TIP:
Audi A is up on the third floor and can
get very busy. Try to make sure youre
there 15 minutes before the session
starts for the best chance of a seat.
Forums
Forums
Hear from four creators who create great content by finding new
Director, Citizen
Graphic novels are an art form, and their ability to create complex
marketers. So many brands have a story to tell, but few break out of
and their work and built large and loyal followings. Hear their
virtual and physical space, we need a new way of thinking. The Mills
production?
Forums
way before the internet, and at the same time changed the world
and what are the lessons for current world changers, nonconformists
your chance to hear from the man who masterminded the whole thing
and gave gay men a new confident identity. How did he manage it
megaphone. Taylor Swift gets it. But why dont media companies?
it has a visual identity all of its own and the future music experience
is here. See the creative experiences that are born when data and
deeply human ideas that data and technology can create and glimpse
experiences? How can you deal with two consumer groups moving in
this space.
opposite directions? And how can brands prepare for an age when
digital possessions approach the importance of physical goods as
signifiers of social status?
In the past, music has been exclusive to sound. Now thanks to data,
Forums
changing, popular beliefs are wrong and its a new generation you
need to prepare for. Get ready, the kids are coming. Born and raised
in a period of unprecedented political, environmental and economic
instability, are they the saviours of digital entertainment, music and
culture? And can they make the world a better place while theyre at it?
Uli Reese, President, iV2 GmbH | Steve Keller, CEO iV2 GmbH
Pairing the right music with your ad can significantly improve recall,
become part of pop culture folklore thanks to the right music choices,
but theres much more to music matching than meets the ear.
and create brand value through music. How can advertisers use this
Nielsen Entertainment
and communicating brand values and intent and how these translate
11:15 11:45 | AUDIO NETWORK | Audi A
into musical language. Discover first-hand how music can shape your
brand experience.
Hear how David Tobin, Jeff Meegan and Juliant Galant have gone on
The Minions are coming! If you know what they are you will be excited,
composers have reimagined the scores with synch in mind for the first
mischievous yellow creatures explode onto the big screen with their own
unique brand of mayhem, what is the story behind the visually perfect
brand tie-in with Tic Tac? In this in-depth analysis of a brand relationship,
Forums
Economist
Choice is what makes content different from advertising. Modern
audiences interact with brands and channels that offer them the
greatest relevance, regardless of platform. Hear from well-known
multi-platform practitioners on how their audiences force the pace of
change, what these changes mean for content creators and marketers
and what developments we can all expect in the future.
Learn the secret behind the simple formula: if the audience wins,
the brand wins
17:15 17:45 | KETCHUM SOUNDS | Audi A
heated negotiation.
Forums
ways and what they believe is next for experiential marketing and
interactive environments.
Bec Brideson
12:00 12:30 | VENUS COMMS | AUDI A
Forums
a richer, deeper and juicer place to hang out. And theyve won some
awards for it. They are believers, fighters and lovers of the interactive
web. Hear from one of the most respected and remote interactive
most are, well, forgotten. But its possible to seek inspiration from
successful activists the real ones, those who change the world to
Discover the principles that allow activist brands to change the world.
#WorstCannesLionsTalkEver
14:15 14:45 | INNORED | Audi A
agency in Korea acknowledges this situation, but few act upon it.
Innored is striking a new balance between the traditional Korean
work ethic and stronger creative output. It means being brave enough
to say no and turn away work from potential clients. Discover the new
Korean way of working...
Forums
devices. Most brands think they know what being a brand publisher
means, but few have the right infrastructure in place. How can
evolve. Women are setting the cultural tone and demand a different
Your Set
Youve seen the pictures, read the stories and watched the TV show
about Kim the celebrity. Now hear from Kim the businesswoman.
Forums
everything you think you know about Arab culture is wrong. In this in-
for a lifetime, this powerful population needs to feel the love. The
depth view into life as a modern Arab, learn how regional and global
Its time to re-design our processes and methods. Its time to re-
imagine advertising, again. Dont you think its time mobile users got
the creativity they deserved? Mobile creativity can lack the attention to
breakthrough video that works for your clients? How do you make
your video work across platforms, from Snapchat, Weibo and Kik to
quality experiences. Its not an easy journey, but attending this session
WeChat, Vine and Instagram? Can you earn attention on any screen,
any platform? Hear about some cutting edge content creation and
distribution from the hottest agencies around the world.
The internet of things is making its way into your bedroom. And its
set to entertain you in ways you never imagined. The Drum has been
your bottom drawer, the opportunities they hold for business and the
Forums
it. But wheres the talent that can meet the challenge of
need, rather than hire them? Why should you invest in growing
take a great account guy and make him a mediocre creative? This
is the story of what happened next, and why its useful to see how
cant wait for the right person to simply fall out of the sky.
Unlimited
Your best creative minds have itchy feet. It might be for greater power
or more money, but its more likely they want to build their own thing.
How can you keep good people in your business while helping them
devastated team? How can you rebuild trust and confidence with the
creative minds.
Forums
their potential while theyre with you? Charles Day advises some of
the worlds most innovative businesses and this is your chance to
discover six practices exhibited by the best of the best. Wouldnt you
like your company to become a talent magnet in 60 days?
a frank discussion that aims to deliver the wake-up call the creative
to work together. When you add the business needs of clients, agencies
Talent has always been the differentiator for creative businesses. But
debate how to get brilliant people to work together brilliantly, and how
and creators to the mix, the true wonder is that anything gets made at
Masterclasses
MASTERCLASSES
T
he Masterclass programme
offers a rare opportunity to
meet your creative heroes.
Masterclass speakers are all in
Wendy Clark
President, Sparkling Brands & Strategic
Marketing, Coca-Cola North America
From her first job at McDonalds to becoming
one of the most important women in
marketing, Wendy is a fearless marketer and
inspirational leader.
Masterclasses
Emad Tahtouh
Director of Applied Technology,
FINCH
A former professional poker player,
Emad is the brains behind many of
FINCHs incredible ideas, including the
ground breaking tech of 37 Degrees and
The Most Powerful Arm.
PJ Pereira
Mark Woerde
Chloe Gottlieb
R/GA NY
Chloe is a strategic leader who
thrives on collaborating with minds
at the intersection of design and
Paul Feldwick
With more than 30 years industry
experience to call upon, Paul is a
Ted Royer
Luis Sanches
Officer, AlmapBBDO
awards.
PJ Pereira
Chief Creative Officer,
TBA
Prasoon Joshi
Chairman, McCann Asia Pacific,
WORKSHOPS
WORKSHOPS
workshops
T
TOP TIP:
21 Friday 26 June in
the Lions Lounge.
Sessions begin
at 11:30.
WORKSHOPS
around the world, and this is your chance to take part in a condensed
version of a 48 hour briefing session and see it in action for yourself.
Be part of a new industry movement!
In this workshop you will:
Learn how to work quickly, creatively and effectively under
extreme pressure
Discover tools and methods for decision making, prototyping
and idea generation
Embrace new methods of collaboration and team building
12:30 13:00 | MINDSHARE | Lions lounge
sunday 21 june
workshop room
with LEGO. Yes, were serious. The worlds most successful companies
Many brands quite literally take leave of their senses - and the
resulting disconnect between what a brand says and how it feels can
future of brands in collaboration with the people that care the most.
leave a bad taste in the mouth. From the moment were born, our
Danes from LEGO, one of the worlds most loved and creative brands
in a session that will change the way you think about collaboration.
think, feel and behave towards brands. This is your chance to discover
Monday 22 june
media? Where is creativity headed and how can you plan for it? How
can you create the right content to connect brands with audiences?
This session draws the best examples from around the world and
workshop room
WORKSHOPS
14:00 14:30 | HEINEKEN | LIONS Lounge
Tuesday 23 june
11:30 13:00 | SOCIALDEVIANT | workshop room
innovate to keep your business fresh and your brand relevant? This is
media? Where is creativity headed and how can you plan for it? How
a chance to learn from the design and innovation culture at the core
can you create the right content to connect brands with audiences?
This session draws the best examples from around the world and
icon. This session, essential for brand builders, designers and beer
fashion show.
WEDNESDAY 24 june
It seems that everyone is meditating these days. Some call this the
The world has witnessed some horrific incidents over the recent years,
has been used to better understand why people act in these ways
but also how to communicate with them and try to influence their
behaviour.
Explore the skills you can develop when practicing meditation and
This research can also have a significant impact on how we talk and
clothes to participate.
not survive. And just like business models are adapting to changing
It seems that everyone is meditating these days. Some call this the
Explore the skills you can develop when practicing meditation and
learn how these can be applied to everyday life. This session is a
clothes to participate.
WORKSHOPS
14:00 14:30 | MINDSCAPES | LIONS LOUNGE
Partner, Mindscapes
You might think that some people are just more creative than others.
Writers rarely get asked to actually write copy these days, yet every
training manual on the genre talks about writing copy. So what are
the things todays copywriters really need to know to make sure they
a set of tools tool which you can use to boost your own creative
dont suck? This session explores the mistakes most writers make and
what to do about them. Learn how to trim the fat without losing the
a tagline. If you cant write to save your life, this session explains the
basics and identifies the landmines. Be amazed as you finally learn to
write dialogue and learn the five grammar and punctuation mistakes
| Workshop room
of Creative Leadership
Partner, Mindscapes
You might think that some people are just more creative than
they represent, and each pattern is translated into a tool which you
THURSDAY 25 june
into practice
Take part in a live creative challenge which put these new tools
| Workshop room
14:00 14:30 | THE (NEXT LEVEL) STORYTELLING ACADEMY |
Lions lounge
of Creative Leadership
Storytelling Academy
them reconnect and remember how the storytelling tool was used and
WORKSHOPS
FRIDAY 26 june
training manual on the genre talks about writing copy. So what are
dont suck? This session explores the mistakes most writers make and
Partner, Mindscapes
what to do about them. Learn how to trim the fat without losing the
You might think that some people are just more creative than
a tagline. If you cant write to save your life, this session explains the
write dialogue and learn the five grammar and punctuation mistakes
the things todays copywriters really need to know to make sure they
Lions lounge
Please note some sessions are repeated, check times for details
how the storytelling tool was used and the emotional journey they
were a part of.
TOURS OF
THE WORK
T
Schedule:
Direct and Promo & Activation - Tuesday
23 June
Press and Outdoor - Wednesday 24 June
PR - Wednesday 24 June
Media - Thursday 25 June
To be confirmed - Friday 26 June
WAKE UP WITH
THE ECONOMIST
The Clientside:
Meet and mingle
with the worlds
most creative
marketers
MONDAY 22 June
WEDNESDAY 24 June
10:30 11:30
10:30 11:30
Panellists:
Panellists:
Jonathan Mildenhall
Chief Marketing Officer
Airbnb
Dana Anderson
Senior Vice President & Chief Marketing Officer
Mondelez International
PETE BLACKSHAW
Global Head of Digital & Social Media
Nestl S.A.
Marc Pritchard
Chief Brand Officer
Proctor & Gamble
BRUCE McCOLL
Chief Marketing Officer
Mars
Soren Hagh
Executive Director Global Marketing
Heineken
TUESDAY 23 June
THURSDAY 25 June
10:30 11:30
Panellists:
Gannon Jones
Head of Brand Marketing
Miller Coors LLC
10:30 11:30
FRIDAY 26 June
10:30 11:30
Matt Biespiel
Senior Director, Global Brand Development
McDonalds Corporation
SUNDOWNER SESSIONS
SUNDOWNER
SESSIONS
In association with