SMU MBA SUMMER 2015 -2016

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DRIVE- Summer 2015

PROGRAM- MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4) PGDMMN (SEM 2)
SUBJECT CODE & NAME-IB0011 International Marketing
Qus:1 The orientation of a companys top management, its beliefs and assumptions significantly impact its
approach to international marketing. Discuss the concept of EPRG framework.

Management orientations
Effect on international marketing

Answer:
Management orientations:
The orientation of a companys top management, its beliefs and assumptions significantly impact its approach to
international marketing. The concept consisting of Ethnocentric, Polycentric, Regiocentric and Geocentric is widely
known as EPRG framework

Q2. Explain the role of political environment scanning in international marketing. What is political risk?

Political environment
Political risk

Answer:

Political Environment
Majority of the MNCs have to face complex political environmental problems because they must cope with the politics of
more than one nation. That complexity forces MNCs to consider three types of political environment: foreign, domestic
and international.
The developing countries and the Least Developed Countries (LDCs) often view foreign firms and foreign capital
investment with distrust and even resentment, owing primarily to a concern over potential foreign exploitation of local
natural resources.
Q.3: How are the international markets segmented on the basis of development?
4 categories
Answer:
4 categories:
Market segmentation is the process of subdividing a market into distinct subsets of customers that behave in the same way
or have similar needs. Each subset may conceivably be chosen as a market target to be reached with a distinctive
marketing strategy. Some widely used bases of segmentation are discussed below in sub sections.
1 Geographic segmentation
Geographic segmentation is dividing the world into geographic subsets. The advantage of geography is proximity:
Markets in geographic segments are closer to each other and easier to visit on the same trip or to call on during the same
time window.
Qus: 4 Differentiate between national and international products, global and standardised products with examples.
Answer:
Differentiate between national and international products:
National products are made for a specific national market whereas international products are made for regional and
multinational markets.
National products:
A national product is one that, in the context of a particular company, is offered in a single national market. Sometimes
national products appear when a global company caters to the needs and preferences of particular country markets. For
example, Coca

Qus:5 Write short notes on:

a) Containerization
b) 4 PL operators
a) Role and benefits of containerization
b) meaning and role of 4PL operators

Answer:
a) Role and benefits of containerization:
Containerisation has revolutionised maritime business throughout the world. Cargo-carrying containers are an integral
part of the transport industry. Containers facilitate both the unitisation and carriage of cargo through different modes of
transportation. Containerisation has ultimately provided an ideal unit load, which meets all the logistical requirements. It
not only
Qus:6 Choose a product and explain how you will prepare seven steps in a global e-marketing plan?

Choosing the product

Global e marketing plan

Answer:
Choosing the product:
A product is the main offering of a company to its customers. It defines the customer segments and competitors for the
company. Five aspects of the product namely features, quality look and packing, branding and customer support.

Features

SMU MBA SUMMER 2015 -2016

Dear Students,

SMU MBA SUMMER

,Kindly

mail

2015-2016 Assignments are available. For Booking

us

on kvsude@gmail.com OR call

us to +91

9995105420 or S M S your Email ID us in the following Format On

+91 9995105420 we will reach back you with in 24H