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Management orientations
Effect on international marketing
Answer:
Management orientations:
The orientation of a companys top management, its beliefs and assumptions significantly impact its approach to
international marketing. The concept consisting of Ethnocentric, Polycentric, Regiocentric and Geocentric is widely
known as EPRG framework,
Q2. Explain the role of political environment scanning in international marketing. What is political risk?
Political environment
Political risk
Answer:
Political Environment
Majority of the MNCs have to face complex political environmental problems because they must cope with the politics of
more than one nation. That complexity forces MNCs to consider three types of political environment: foreign, domestic
and international.
The developing countries and the Least Developed Countries (LDCs) often view foreign firms and foreign capital
investment with distrust and
Q.3: How are the international markets segmented on the basis of development?
4 categories
Answer:
4 categories:
Market segmentation is the process of subdividing a market into distinct subsets of customers that behave in the same way
or have similar needs. Each subset may conceivably be chosen as a market target to be reached with a distinctive
marketing strategy. Some widely used bases of segmentation are discussed below in sub sections.
1 Geographic
Qus: 4 Differentiate between national and international products, global and standardised products with examples.
Answer:
Differentiate between national and international products:
National products are made for a specific national market whereas international products are made for regional and
multinational mar
Qus:6 Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
Answer:
Choosing the product:
A product is the main offering of
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