Cinnamon

Bridge
SERVICE PACKAGE

Cinnamon Bridge accelerator supports food

and drink businesses that are launching
innovative and highly promising products in
the UK market.
In collaboration with F&B industry oriented
investors and retailers we get the products and
businesses ready for sustainable growth in the
highly competitive environment of British retail.
Twice a year we aim to get 10 businesses in
front of some of the largest F&B buyers and
investors after they graduate from our handson 16 week innovation programme.

Programme
Cinnamon Bridge offers a structured 6 stages
programme developed specifically for the FMCG
industry requirements and hand-crafted for each
individual business.
We help entrepreneurs and new products to get to
the point where they will be truly investment-ready
and prepared to battle the competitive market place in
the UK.

6 Stages
Market research
Product Development
Branding
Route to the market
Marketing and PR
Finance and Business Development

Programme
goals

Raise over 150k in early stage funding rounds

from strategic Food and Beverage Investors within
6 months from the start.

Achieve sales listings in the key retail or on-trade

chains matching your business needs.

Scale up the business with 6 times the regular

growth rate.

Optimised production costs

Clear product market positioning
Commercially viable
packaging design
Effective marketing campaign
Balanced cashflows and business
profitability
Detailed sales and market
penetration plan

20 weeks

Access to over 50
mentors

4 weeks of sales
and investment
pitches

25 industry related
events

70 hours from
dedicated industry
experts

Launch your product

with Cinnamon
Bridge Asia

Ongoing support
every quarter

100 hours of sweat

Our partners
Some of our partners and mentors that you will have an access to:

...and many more

Programme
outline

Marketing and PR
(34 hours in total)
Work with top notch PR and
marketing professionals who can
help you get your brand out there.

Product Development
(37 hours in total)
F&B development laboratory
services and a wide
list of suppliers.

Route to the market

(40 hours in total)
Plan where, when and how to sell
your product, how to manage
distribution and logistics.

Branding
(33 hours in total)
Our experts will help you develop
brand and packaging guidelines to
maximise the sales.
Market Research
(22 hours in total)
Identifying the market size,
competitor landscape and route
for your business.

DEMO MONTH
(4 weeks)
Meet buyers,
suppliers and potential
investors.

Finance and funding

(26 hours in total)
Learn the intricacies of managing the
finances of food business, estimate
the investment needs and ways to
get it.

STAGE #1
Market research

We'll do:
Identify the product category, it's growth
trends and projections.
Identify the key market entry barriers.
Identify and analyse the key competitors in
search for the positioning strategy, branding
strategy and overall business model goals.
Identify the retail outlets and potential sales
goals within them.
Develop the consumer description.
Identify the consumer behaviour and
decision making process.
Create the unique focused product
positioning strategy.
Finalise market entry and growth goals
based on the category growth and
competition.

Commitment
10 hours of face-2-face Cinnamon Bridge
consultations.
Unlimited access to Mintel database, reports
and analysts.
4 hours of hands-on mentorship

You'll get:
Individual Product category identification
Competitor analysis
Key retail route analysis
Consumer Analysis
Market positioning suggestions.
Setting up Goals, Forecast and Prognosis
Access to Mintel database, reports and
analysts.

STAGE #2
Product
development

We'll do:
Evaluate the existing recipes to see where
improvements could be done to achieve
longer shelf life, up-to-date packaging or
scaling possibilities.
Identify production requirements and the
producers, service providers that can match
them.
Check and improve the portion sizes,
packaging options and materials
Approve the possible marketing claims and
run a label check.
Develop the complete cost breakdown for
the production.

Commitment
20 hours of product development at
Campden BRI laboratory together with
Cinnamon Bridge
4 hours of hands-on mentorship

You'll get:
Recipe: Function, Flavour, Commercialisation:
recipe sustainability (product scalability &
shelf life), ingredient list and suggestions.
Production: Suggested production methods
and improvements, scaling options, lead
times, co-packer connections.
Packaging: Suggested packaging and
labeling options, volumes, portions, materials.
Legal: The legal available marketing claims,
label check, certification required.
Total price check: Campden BRI
recommendations on: Ingredients, Services
(co-packing, labeling, etc.), Components
(bottles, labels, etc.), Logistics. Payment
Terms. Supplier agreements.

STAGE #3
Branding

We'll do:
Identify the top KSP and single focused
Brand message.
Identify the brand positioning.
Identify the key brand values, traits,
essences and purposes.
Create the key differentiation statement and
guidelines.
Identify Brand and Brand Means, Brand
Personality Traits, Brand Experience, Brand
Promise.
Identify Brand Visual Requirements,
Identify Operational Requirements.

Commitment
19 hours of face-2-face Cinnamon Bridge
consultations
10 hours of consultations with branding
experts
4 hours of hands-on mentorship

You'll get:
Key message: Message statement and
Positioning statement.
Brand strategy: Brand traits and values, brand
essence and purpose.
Brand differentiation.: Competitors brands'
analysis sheet. Key differentiation guidelines.
Branding and packaging guidelines.: Key
Brand Definition with Visual packaging
guidelines.

STAGE #4
Route to the
market

We'll do:
Create a list of sales channel partners for
each trade level.
Develop a market penetration plan.
Prepare logistics plan, cashflow plan,
supervision plan, communication and Data
Analysis plan.
Determine the cost structure for each
designed sales channel.
Determine Brand Added Value proposition
focused pricing level target.
Determine Recommended Retail price for
each channel.
Set Financial Sales expectations, Shelf
presence and Market Share goals.
Prepare commercial offer and full sales
presentation
Identify the key decision makers.

Commitment
22 hours of face-2-face Cinnamon Bridge
consultations
14 hours of consultations with sales experts
4 hours of mentorship from ex retail buyers

You'll get:
Trade Channel Design: List of
buyers/Distributors/Partners and Market
entry strategy.
Channel Management: Product Lifecycle
description and Channel Management plan.
Pricing Strategy.: Price Floor, Retail Prices
and Sales Prices.
Channel Goals.: Sales Projections.
Sales Pitch and Presentations.

STAGE #5
Marketing & PR

We'll do:
Analyse competitors - What do they do?
What they speak about? How they launched
their products? What kind of impact did it do
for the brand?
Establish goals for the marketing campaigns
based on New lead generation, new clients,
new partners, new consumers and
consumer retentions.
Identify original marketing ideas for
designing the market entry campaigns.
Put together an action plan with timeline.
Create a 12 month marketing budget.

Commitment
18 hours of face-2-face Cinnamon Bridge
consultations.
12 hours of consultations with marketing and
PR experts.
4 hours of mentorship

You'll get:
Competitors marketing research.
Marketing Messages.
Marketing Targets.
List of campaign ideas.
Marketing Action Plan.
Estimated marketing budget.

STAGE #6
Finance and
Funding

We'll do:
Evaluate business model based on the
financial growth evaluations.
Perform a reality check and challenge the
financial plan before presenting them to the
potential investors.
Understand the exact funding needs and
requirements, establish an abstract investors
proposition based on the expected business
ROI.
Identify potential investors and potential
funding channels, evaluate their
requirements and expectations for food and
beverage businesses.
Generate a list of focus investors and create
exit plan suggestions.
Perfecting the investor proposition materials
and pitching skills.

Commitment
12 hours of face-2-face Cinnamon Bridge
consultations.
10 hours of consultations with serial investors.
4 hours of hands-on mentorship.

You'll get:
P&L and Cash flow sheets.
Funding Requirements and ROI sheet.
Funding Strategy: Funding Channels list and
Suitability chart. Exit Strategy. Funding
channel approach tactics.
Investor Proposition: Executive Summary and
Investor Proposal.
Pitching Material.

DEMO
MONTH

We'll do:
We will connect you with key decision
makers - buyers, suppliers and potential
investors.
Our demo month consists of multiple faceto-face meetings with the key decision
makers that will help your product to reach
the market with the right resources.
Over 10 pre-arrangedmeetings with your
target buyers.
Over 10 meetings with investors tailored for
your business environment.
Public pitching in front of Bloomberg F&B
investors.

Non-equity based programme fees

Stage #1
Market Gap analysis

2,500.00

Stage #2
Product Development

3,000.00

Stage #3
Branding

3,000.00

Stage #4
Route to The Market

4,500.00

Stage #5
Marketing

2,500.00

Stage #6
Finance and Funding

2,000.00

Whole Programme Package

15,000.00

Whole Programme Package

+ the Demo Month

25,000.00

*Fees exclude VAT.

**All third party costs are charged separately.

... thank you.

For more information please contact:

Kastis Kemezys
CEO
+44(0)7454 668 885
kastis@cinnamonbridge.com
Justas Rinkevicius
Venture manager
+44(0)7786 547 088
justas@cinnamonbridge.com
Indre Kulakauskaite
Venture manager
+44(0)7460 203 231
indre@cinnamonbridge.com