20 Answered Test Questions:

1. Which of the following image file types can be

indexed by Google?

Answers:
TIFF
RAW
WEBP
PNG
2. Which of the following correctly describes what
are considered to be "Doorway pages"?

Answers:
Pages with a permanent redirect(301) to an external page with
relevant content.
Pages especially designed to link partner sites.
Sets of poor-quality pages where each page is optimized for a
specific keyword or phrase.
None of these.
3. What would be the impact of meta keywords on
Google's ranking algorithm?

Answers:
Meta keywords are not used by Google.
Multiple meta keywords may bring better results in SERP.
Google encourages the use of a single meta keyword for each
page.
Multiple meta keywords get penalized by Google.

4. Which of the following best describes the

practice of "Google Bowling" from a negative SEO
context?

Answers:
Increasing the organic search ranking of a particular website or
page by pointing hundreds or thousands of links at it, using very
specific anchor text.
Knocking a competitor out of the search results by pointing
hundreds or thousands of low trust, low quality links at their
website.
Making a search engine believe that another website exists at a
given URL.
Using words which were traditionally associated with low quality
content that caused search engines to want to demote the
rankings of a page.
5. Which of the following HTTP headers tells search
engines when content has been changed since the site
was last crawled?

Answers:
If-Modified-Since
Last-Modified
ETag
Server
6. ]Which of the following is not a valid goal type
from the perspective of Google Analytics?

Answers:

 Destination
Duration
Pages/Screens per visit
Conversions
7. Which of the following best describes a blog
"TrackBack"?

Answers:
An automated notification that a website mentioned another
website; it is a built-in feature on most popular blogging software
programs.
A link from one website to another. It is also called an inbound
link.
A method used to break a page down into multiple points on the
web graph by breaking its pages down into smaller blocks.
It is a method for tracking visitors on a website.
8. Which of the following practices are allowable
under Google Webmaster Guidelines?

Answers:
Using automated programs or services to create links to a site.
Links with optimized anchor text in articles or press releases
distributed on other sites.
Forum commenting with optimized links in the post or signature.
Advertising links that use the nofollow attribute.
9. Please choose which of the following tool belongs
to the Bing Search Engine?

Answers:
Keyword Planner
SEO Analyzer
Object Browser
Open Graph Debugger
10. Which of the following rich snippet formats are
supported by Google? Select all that apply.

Answers:
Microdata
Microformats
Data Highlighter
RDFa
11. Which of the following is not a valid method for
verifying site ownership on Google?

Answers:
HTML file verification
Meta tag verification
Google Analytics code verification
None of these.
12. Which of the following statements is true about
Sitemaps?

Answers:
If a site is accessible on both the www and non-www versions of
its domain, a separate Sitemap for each version must be
submitted.

 A Sitemap file must contain no more than 50,000 URLs and

must be no larger than 50MB when uncompressed.
A Sitemap file should be specified under the following XML
namespace:
xmlns="http://www.google.com/schemas/sitemap/0.9".
Google only accepts Sitemap files in XML format.
13. Which of the following HTML attributes can be
used to provide descriptive text for site assets
that a search engine crawler doesn't typically
recognize?

Answers:
DESC
ALT
TEXT
ROBOT
14. Which of the following practices may improve the
Domain Authority rank of an automobile trading
website?

A: Submitting the website to all directories that

are available.
B: Getting backlinks from auto-niche blogs.
C: Getting backlinks from fashion-niche blogs.
D: Using Robots to post on forums.
E: Manually posting at least 50 comments/day.

Answers:

 A, D and E
B
B, D and E
All of above.
15. Which of the following is an example of
"Cloaking", which is considered a "black hat" SEO
technique?

Answers:
Sending a visitor to a different URL than the one they initially
requested.
Locating text behind an image.
Serving a page of HTML text to search engines, while showing a
page of images or Flash to users.
Using CSS to position text off-screen.
16. Which is the correct usage of the Keyword
Planner Tool in order to get a Phrase Match search
volume for "New York hotels"?

Answers:
New York Hotels
"New York Hotels"
[New York Hotels]
?New York Hotels
17. Which of the following statements is true about
the effect of page load times to a page's ranking in
Google's search results?

Answers:

 Page load times affect a page's ranking, and is given the same
importance as a page's relevance to the search query.
Page load times affect a page's ranking, but is given lesser
importance compared to a page's relevance to the search query.
Page load times do not affect a page's ranking.
Google gives up on crawling a page if its load time is greater
than 5 seconds.
18. Which of the following is true about Google's
treatment of keyword density in a given page?

Answers:
Keyword density is no longer being considered by Google's
search algorithms.
Targeted keywords should be used as frequently as possible in a
page to maximize PageRank.
Artificially increasing keyword density offers diminishing returns
and may be penalized for "keyword stuffing" if taken too far.
None of these.
19. Which of the following examples are considered
by Google as "auto-generated" content? Select all
that apply.

Answers:
Text translated by an automated tool without human review or
curation before publishing
Text generated from scraping Atom/RSS feeds or search results
Text generated by the website's content management system

 Text generated using automated synonymizing or obfuscation

techniques
20. Which of the following are recommended actions
to take when a website is penalized by an "Unnatural
links to your site" Manual Action from Google?
Select all that apply.

Answers:
Removing old content from the site.
Preventing links that violate Google's guidelines from passing
PageRank.
Using the Google Webmaster Tools to disavow any offending
links that the site management isn't responsible for.
Requesting reconsideration of the site from Google.

1. Which of the following factors have an impact on

the Google PageRank?

Answers:
The total number of inbound links to a page of a web site
The subject matter of the site providing the inbound link to a
page of a web site
The text used to describe the inbound link to a page of a web
site
The number of outbound links on the page that contains the
inbound link to a page of a web site
2. If your site is not appearing in Google search
results because of some unethical SEO practices in
the recent past, _________________.

Answers:
abandon and close your website permanently.
modify the page contents, make them useful and relevant to the
human users, and request Google to reconsider your site.
start a PPC campaign to get your site included in the sponsored
results.
it is better to discontinue the website and shift your webpages to
a fresh website with a new domain name.

3. What does the term Keyword Prominence refer to?

Answers:
It refers to the fact that the importance of choosing high traffic
keywords leads to the best return on investment
It refers to the importance attached to getting the right keyword
density
It refers to the fact that the keywords placed in important parts of
a webpage are given priority by the search engines
It refers to the fact that the keywords in bold font are given
priority by the search engines
4. What will happen if you type the words
'Certification -Networking' in the Google search
box?

Answers:
Google will find the web pages about Certification and also
containing the word "Networking"
Google will find all the web pages containing the words
"Certification" and "Networking"
Google will find all the web pages in which the words
"Certification" and "Networking" appear together

 Google will find the web pages about Certification that do not
contain the word Networking
5. Which black hat SEO technique is characterized by
a method to deceive search engines, by detecting the
search engine bot and "feeding" it with a different
HTML code than the HTML actually served to users?

Answers:
Coating
Foisting
Slighting
Cloaking
6. Which of the following statements is correct with
regard to the description meta tag?

Answers:
It should be about 50 characters in length
The description should not contain the keywords
If the meta description is not included, the search engines will
use the meta keywords for information
Google uses the meta description to generate the search engine
results pages

7. Which of the following factors contribute towards

link popularity of a website?

Answers:
The number of websites that link to it
The number of pages of the website indexed by Google
The number of pages in the website
The quality of websites that link to it
8. Which of the following statements about the
Google Sitemap are correct:

Answers:
Repeated submission of the Sitemap to Google could be
penalized
It is possible to create and submit specialized Sitemaps to
Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format
9. Which of the following statements about Google's
technical and quality guidelines are true?

Answers:
It is advantageous if your web server supports the If-ModifiedSince HTTP header

 If using dynamic pages, it helps to keep the parameters short

and the number of them few
Avoid using robots.txt to prevent crawling of search results
pages or other auto-generated pages, even if they don't add
much value for users coming from search engines
Submitting new pages of your website at
http://www.google.com/addurl.html as soon as they are online,
helps to speed up indexing
10. Which of the following conditions will Google
treat favorably from the 'Relevancy' perspective?

Answers:
The website offering products and services to the visitors
country
A website that provides free content for the related keywords
Hidden keywords on the home page matching the search term
Image Alt tags on the home page matching the search term
11. Some words, when followed by a colon, have
special meanings to Yahoo. What is performed by the
link: operator?

Answers:
It shows all the outbound links from the URL

 It shows how many pages of the site Yahoo is pointing to

It shows all the pages that point to that URL
It shows URLs with broken links
12. Search engines do not index some common words
(such as "or", "and", "when", and "in") within the
webpage. What are these common words called?

Answers:
Barrier words
Non-indexable words
Slow words
Stop words
13. Which of the following statements about search
engine optimization techniques are correct:

Answers:
Making a keyword bold does not influence the way that the
search engine looks at the keyword
Websites with deep linking are looked at favorably by search
engines

 Search engine robots follow the first link they find to any
particular page and they do not follow additional links to the same
page
It is not a good idea to have the same anchor text for all inbound
links as it could look automated to the search engines
14. Which of the following can be termed as good
keyword selection and placement strategies?

Answers:
Targeting synonyms of the main keyword
Targeting the highest searched keywords only
Copying competitor keywords
Optimizing five or more keywords per page
15. What is Keyword Density?

Answers:
The number of times the keyword is used / (DIVIDED BY) the
total word count on page - (MINUS)the total words in HTML on
the page
The number of times the keyword is used X (MULTIPLIED BY)
the total word count on page
The number of times the keyword is used in the page description

 The number of times the keyword is used in the page title

The number of times the keyword is used and multiplied by
hundred / (DIVIDED BY) the total word count on the page.
16. If a website's search engine saturation with
respect to a particular search engine is 20%, what
does it mean?

Answers:
20% of the webpages of the website have been indexed by the
search engine
Only 20% of the pages of the website will be indexed by the
search engine
20% of the websites pages will never be indexed
The website ranks in the first 20% of all websites indexed by the
search engine for its most important search terms
17. _________________ use both crawlers and
directories to generate relevant results.

Answers:
Crawler-based Search Engines
Human-Powered Directories
Hybrid Search Engines

 Meta Search Engines

18. What term is commonly used to describe the
shuffling of positions in search engine results in
between major updates?

Answers:
Waves
Flux
Shuffling
Swaying
19. Which of the following statements about FFA
pages are true?

Answers:
They are greatly beneficial to SEO
They are also called link farms
They are paid listings
They contain numerous inbound links
20. Which of the following actions could get you
banned by Google?

Answers:
Hiding text on the webpage

 Stuffing keywords on the webpage

Linking to sites banned by Google
None of the above
21. Which of the following website design guidelines
have been recommended by Google?

Answers:
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break
the site map into separate pages
Keeping the links on a given page to a reasonable number
(fewer than 100)
Use less than 30 images or graphics per page
22. While grading your website, Google gives credit
to outbound links pointing to authority websites?

Answers:
True
False

23. Google looks down upon paid links for enhancing

page rank. If a website sells links, what action/s
does Google recommend to avoid being penalized?

Answers:
The text of the paid links should state the words "paid text link"
for Google to identify it as a paid link
Only Paid text links to non profit websites should be accepted
Paid links should be disclosed through the "rel=nofollow"
attribute in the hyperlink
Paid links should be disclosed through the "index=nofollow"
attribute in the hyperlink
24. All major search engines are case sensitive.

Answers:
True
False
25. 10 people do a web search. In response, they see
links to a variety of web pages. Three of the 10
people choose one particular link. That link then
has a __________ click through rate.

Answers:
less than 30%

 30 percent
more than 30%
26. Which of the following is an ethical SEO
Technique?

Answers:
Creating a subdomain with the hottest keyword and creating
duplicate copies of existing pages on it
Filling your pages with keywords, whether relevant to the page
content or not
Creating a page which serves a different content to the search
engine bots and different to human users
None of the above
27. What will the following robots.txt file do?

User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:

Answers:

 It will allow Google to crawl any of the dynamically generated

pages. It will also allow the altavista scooter bot to access every
page
It will disallow Google from crawling any of the dynamically
generated pages. It will also disallow the altavista scooter bot
from accessing any page
It will disallow Google from crawling any of the dynamically
generated pages. It will allow the altavista scooter bot to access
every page
None of the above
28. What is Anchor Text?

Answers:
It is the main body of text on a particular web page
It is the text within the left or top panel of a web page
It is the visible text that is hyper linked to another page
It is the most prominent text on the page that the search engines
use to assign a title to the page
29. Why is it a bad idea from the seo perspective to
host free articles and write ups that are very
common on the internet.

Answers:

 Because they will not lead to fresh traffic

Because you could get penalized by search engines for using
duplicate content
Because you will not get the benefits of proper keyword
targeting
Because people could turn up claiming copy right infringement
30. Cloaking is a controversial SEO technique. What
does it involve?

Answers:
Increasing the keyword density on the web pages
Offering a different set of web pages to the search engines
Hiding the keywords within the webpage
Creating multiple pages and hiding them from the website
visitors
31. Which of the following statements is correct
with regard to the images within a webpage?

Answers:
Images cannot be spidered by the search engines
Important keywords related to the image should be placed in the
ALT text

 Images should always be kept close to the top of a webpage

Image maps should be used while including the images
32. Which of the following statement about RSS is
correct?

Answers:
It is a form of XML
It stands for Realtime streamlined syndication
It is a good way of displaying static information
It is a Microsoft technology
33. What is the function of "indexer" part of the
Google search engine?

Answers:
It helps to retrieve web pages from the world wide web
It helps to gather information from other search engines
It helps to sort the documents that Google has retrieved
It helps to generate meaningful results based upon the user's
search term
34. Which of the following free tools/websites could
help you identify which city in the world has the
largest search for the keyword - "six sigma"?

Answers:
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends
WordTracker
35. Do search engines such as Google detect
unnatural linking patterns by checking the Class C
IP address of the page where the link to the website
originates?

Answers:
Yes
No
36. What does the 302 server response code signify?

Answers:
It signifies conflict, too many people wanted the same file at the
same time
The page has been permanently removed
The method you are using to access the file is not allowed

 The page has temporarily moved

What you requested is just too big to process
37. While optimizing your website it is important to
generate the right type of traffic, how does the
Bounce Rate information help in this regard?

Answers:
By letting you know the percentage of users who entered the
website and then went on to visit additional pages
By letting you know the percentage of users who entered the
website and then left without viewing any other page
By letting you know the percentage of users who decided to go
back to the source from where they found your website
By letting you know the percentage of users who left your
website within 10 seconds of viewing the first page
38. Which of the following statements is correct
with regard to natural links?

Answers:
They are two way links (reciprocal links)
They are from authority websites
They are voluntary in nature

 They are from .edu or .gov extension websites

39. Which of the following facts about Alexa are
correct?

Answers:
Alexa provides free data on relative website visitor traffic
Alexa and Quantcast provide information on visitor household
incomes
Alexa is biased towards US based traffic
Quantcast only tracks people who have installed the Quantcast
toolbar
40. Are RSS/Atom feeds returned in Google's search
results?

Answers:
Yes
No
41. How are site maps important for the search
engine optimization process?

Answers:
Site maps help the search engine editorial staff to quickly go
through a website, hence ensuring quicker placement

 Google gives credit to the websites having site maps. The

GoogleBot looks for the keyword or title "Site Map" on the home
page of a website.
Site maps help the search engine spider pick up more pages
from the website
None of the above
42. Implementing a 301 Permanent Redirects on the
old pages to redirect to the new pages is a good
idea from the SEO perspective.

Answers:
True
False
43. What is the name of the search engine technology
due to which a query for the word 'actor' will also
show search results for related words such as
actress, acting or act?

Answers:
Spreading
Dilating
RSD (real time synonym detection)
Stemming

 Branching
44. What is the illegal act of copying of a page by
unauthorized parties in order to filter off traffic
to another site called?

Answers:
Trafficjacking
Visitorjacking
Viewjacking
Pagejacking
45. Google gives priority to themed inbound links.

Answers:
True
False
46. What is the main reason for the effectiveness of
optimizing a webpage towards a long tail keyword
search?

Answers:
There are more long tail searches than shorter keyword queries
Search engines often pass on long tail searches to lesser known
and new websites

 Search engines do not pass on long tail search traffic to

websites that rank high for shorter keyword searches
There are fewer websites that have targeted such keywords
47. Google displays up to _____ characters of a
webpage's Title Tag.

Answers:
56
60
70
80
48. What is the term for Optimization strategies
that are in an unknown area of
reputability/validity?

Answers:
Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques
49. A Hallway Page is used to:

Answers:

 Attract visitors from the search engines straight onto the Hallway
Page
Organize the Doorway Pages
Help people navigate to different Doorway Pages
Enable search engine bots to index the Doorway Pages
50. Which of the following search engines or
directories provides the directory search results
for Yahoo?

Answers:
Windows Live
Yahoo Directory
Google
Wikipedia
DMOZ
51. _________ is usually the best web page to get
linked to while receiving a themed in-bound link
from another website.

Answers:
The sitemap
The contact page

 The home page

The page which you would like to improve in the search engine
rankings
52. The following robots meta tag directs the search
engine bots:

<META NAME="robots" CONTENT="noindex,nofollow">

Answers:
Not to index the homepage and not to follow the links in the
page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page
53. If you enter 'Help site:www.expertrating.com' in
the Google search box, what will Google search for?

Answers:
It will open up the Google help pages applicable to
www.expertrating.com
It will find pages about help within www.expertrating.com

 It will only find page titles about help within

www.expertrating.com
It will direct you to the request page for re-indexing of
www.expertrating.com
54. Which of the following activities could be
looked down upon by Google as per their quality
guidelines?

Answers:
Using automated website submission software
Loading pages with irrelevant links
Intentionally adding keywords to the TITLE tags and ALT
attributes
Registering misspellings of well-known websites
55. Which search engine technology prevents a
website from appearing in numerous top positions in
the search engine result pages?

Answers:
Clustering
Normalizing
Sifting
Combing

56. If you search for the term "iq test" in the Word
Tracker keyword suggestion tool, will it return the
number of independent searches for the term "iq"?

Answers:
Yes
No
57. Which of the following factors does Google take
into account while assessing whether or not a
website is an authority website?

Answers:
The frequency with which the content of the website is updated
The number of web pages containing relevant information on the
main theme of the website
The number of in-bound natural links related to the website's
theme (or keywords)
None of the above
58. State whether true or false.

The Yahoo Directory listing is a free service for

commercial sites.

Answers:

 True
False
59. State whether the following statement is true or
false.

A Sitemap provides a list of internal links to user

accessible pages on a website.

Answers:
True
False
60. Which of the following statements regarding
website content are correct?

Answers:
If you have two versions of a document on your website, Google
recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google
views the page/s. Examples of inconsistent linking could be
http://www.expertrating.com/page/ and
http://www.expertrating.com/page and
http://www.expertrating.com/page/index.htm
Syndicating your content could lead to Google viewing the
material as duplicate

 Placeholders for pages which do not have content are never

viewed as duplicate content by Google
61. Which of the following does Google uses to
display characters of a web page's Title Tag?

Answers:
Pixel Width
Title Tag Character count
None of the above