2015

HC
P O R T F O L I O

Contact

Hannah Cummins

530.306.6330
mrs.cummins@outlook.com
930 Andrews Pl #2 Rexburg, ID 83440

HC

Table Of Contents
1. Photo Design
2. Brochure
3. Montage
4. Logos
5. Event Ad
6. Flier
7. Stationery
8. Business Card
9. Web Page

Photo Design

HC

Description: Taking my own photographs,

the goal was to design and edit a high quality
image and create a poster with a specific color
scheme.
Process: I began by walking around and
taking photos of different things on campus
and around Rexburg. I wasnt happy with any
pictures I took until Saturday Morning. I played
around with a few images on Photoshop until
I was happy with a color scheme and layout. I
chose this image because the colors popped
and matched the color scheme very well.
Message: My message to my audience is
to find beauty everywhere even if its just a
random red barn in Rexburg, Idaho. I chose
the words find joy in the ordinary because I
thought it matched the feeling of the picture.
This is a simple barn but it has beauty to it.
Audience: Anyone who enjoys colors and
inspiration.
Top Thing Learned: Taking pictures is a difficult process, and it is all about finding good
lighting.
Color scheme and color names:
Split Complimentary- Red, Lime & Teal.
Title Font Name & Category: Helvetica Light
Sans serif & Helvetica Nue Ultra Thin Italic
Copy Font Name & Category: Helvetica
Regular

Brochure

HC

Description: Brochure for a retreat sponsored

by Moving Mountains in Lake Tahoe, California
Process (Programs, Tools, Skills):
I used Adobe Illustrator to
create a custom and original logo for Moving
Mountains. I used Adobe Indesign to create a
brochure layout. I added various pictures of Lake
Tahoe and created body copy to give information
about the retreat.
Message: To find your passion at
Moving Mountains retreat.
Audience: Those who are looking for a change
or who are looking for an exciting and
rejuvenating weekend in Lake Tahoe, CA.
Top Thing Learned: To make sure to practice
printing multiple times before folding the final
product.
Color scheme and color names: Big Split
Complementary Blue, Purple, Red & Yellow
Title Font Name & Category:
Lemon Milk- Modern
Copy Font Name & Category:
Helvetica Nue- Sans Serif
Word Count of copy:
250 words (including business card insert)

Montage

HC

Description: An inspirational poster made in

Photoshop using the masking tool to blend together
two or more images.
Process:
I cropped the image of the typewriter to 8.5 X 11in.
I added a mask layer to the typewriter image then
added in the tulips image behind the typewriter and
added a mask layer to that as well.
Using a black paint brush tool at 100% opacity I
began to uncover the tulip image behind the
typewriter. Once it was uncovered around the outline
of the typerwriter I switched to the mask of the
typewriter and began to bring out the details in the
typewriter using a white paint brush tool at 50%
opacity which gave the tulips a more blurred effect.
I two contrasting fonts to make my title let your
thoughts bloom into words.
Programs Used: Adobe Photoshop
Message: My main message is to write,
especially when it comes to journaling. We have so
many thoughts and feelings that are bottled up and
never able to be released. Having a personal journal is
a great way to write your own story and discover truth
and beauty in your thoughts. The flowers coming out
of a typewriter represents our thoughts blooming
into words.
Audience: Anyone thinking about writing. Or just
anyone because everyone should write.
Top Thing Learned: Combining two images can be a
great way to create a unique and
powerful poster.
Color scheme and color names: Red, Orange,
Green & a tiny hint of purple Big Split
Complementary.

Logos

HC

Description: Logos for a company called

Happy Campers. This company specializes
in camping & various hiking gear.
Process: Using illustrator I worked on
various types of logos for this brand. Using
the pen tool and others tools in Illustrator I
created shapes that worked with the logo
I was envisioning.After I had a few drafts
I asked friends, family, & class members
which version they liked better. Then I went
back to the drawing board to
perfect the one that was most voted for.
Then I created one in gray scale, one in color
with a white background, and one in white
with a color background.
Message: Camping is for happy people.
Audience: Hikers, Campers,
Outdoor lovers.
Top Thing Learned:
How to use Illustrator and create a variety of
shapes.
Color Scheme and Color Names: Teal &
Brick Complementary
Title / Body Font Names & Categories:
Luna (dafont.com)

Happy Campers

PPY

PPY

PPY

CAMPERS

CAMPERS

CAMPERS

Event Ad

HC

Description: Using only Microsoft Word and a scanner

I created a full bleed event ad.
Process: I searched through books and magazines
and various things I had around the house until I felt
satisfied with this image. I decided to use the image for
the entire background of the ad to draw attention to it.
I also liked the pop of purple and green in this image. I
chose two contrasting fonts: a script for my title and a
sans serif for my body copy. Microsoft Word had a
surprising amount of features I was able to use to
create the ad.
Message: I wanted to present the message of a fun
and summery event for a good cause. The proceeds
of this outdoor festival would go to the Childrens
Therapy Facility. I chose lavender because many people use lavender as a form of therapy so I thought the
benefit and the main part of the event fit together quite
nicely.
Audience: My main audience would be those around
the community, especially those who enjoy lavender
and outdoor activities during the summer. Another
audience would be those who wish to help raise funds
for the Childrens Therapy Facility.
Color scheme and color names: Split Complementary- Purple, Yellow, and Green.
Top Thing Learned: I learned how to use Microsoft
Word in a way that allows me to create quality designs.
Title Font Name & Category: Script- Edwardian
Script ITC
Copy Font Name & Category: Sans Serif- Helvetica
Neue Light
Scans: I used an image out of my cookbook titled
Pioneer Woman, it was 8.5 by 14 inches. The scanner
was located in the BYU-I library on the first floor.

Lavender Festival

Pick Your Own

Lavender Fields.
Scrumptious Treats.
Beautiful Scenery.
A Great Cause.
Proceeds go towards the
Childrens Therapy Facility
at Madison Memorial.
9am10pm
June 18th20th
Lavender Walls Farm
Sugar City, Idaho
www.lavenderwalls.com

Flier

HC

Description:Gray scale flier promoting a

Graduation Leadership Conference sponsored
by Vouant Communications.
Process: I began my design by sketching
and brainstorming ideas for the flier. I used
Adobe InDesign to create the flier. I used an
open title that grabs attention and leads the
viewer to look throughout the rest of the page.
I used gray & black text to create contrast and
keep the design simple and easy to follow. My
goal was to keep the theme of the flier
professional and inspiring to recent graduates.
Message: Reaching out to those that have
recently graduated that want to gain a
competitive edge in the business world. The
message is to encourage these graduates to
come to the conference and develop
leadership skills and gain experience that
looks great to potential employers.
Audience: Recent college graduates.
Top Thing Learned: I learned that alignment is
very important in design.
Title Font Name & Category:
Helvetica Sans Serif
Copy Font Name & Category:
Constantia Oldstyle

Stationery

HC

Description: A letterhead stationery with

a matching business card (front and back).
Process: I created a new logo using
Adobe Illustrator. I created a shape using
the gradient mesh tool, lasso tool, wrinkle
tool, blending and transparency tool. Then
I created a diamond shape using the pen
tool and line tool and added that to my
title. I went into Adobe In Design and
created a new two page document. There
I brought in my logo and a social media
picture to create my stationery and
business card. For the business card I
used the rectangle tool to create a layout.
Then I pasted my logo for one side of the
card. The other side I used for my contact
information and added the same diamond
I used in my logo. When working on the
stationery I played around with different
layouts and different shapes until I felt it
looked
professional and classy.
continued on next page...

Hannah*Cummins
wedding & event planning

530.555.5555
1234 Ocean Ave
Carmel, CA 98765

www.hannahelisecummins.com

Business Card
Message: The company I designed for is a
wedding and event planning business so I
wanted to portray a fun but
professional message. The diamond is in
relation to weddings and should attract
future brides to this business.
Audience: Engaged couples and those
looking to plan an event.
Top Thing Learned: to check my links in
InDesign over and over again.
Color scheme and color names:Teal &
Violet
Title Font Name & Category:
Luna Decorative downloaded from dafont.
com
Copy Font Name & Category: Verdana
Regular Sans Serif

HC

Hannah Cummins

hannahelisecummins.com
hannah@cummins.com
530.555.5555
1234 Ocean Ave Carmel, CA 98765

Hannah*Cummins
wedding & event planning

Web Page

HC

Description: A webpage designed to showcase

a logo that I designed.
Process: I began with the basic html and css
coding from class. I changed the edges to be
straight instead of rounded. I also changed the
header to be an image of text that isnt available in
css coding. I changed the color and
transparency of the text box. Then I added
another header for my Logo Process. I added a
few different background pictures before settling
on this one. I tweaked the size of the text and the
padding. I also made my background image
centered, cover the whole screen, and no repeat.
Message: The food here is sweet & fruity!
Audience: Anyone looking for a sweet treat.
Top Thing Learned: Basic CSS skills..
Color scheme and color hex(s): Teal #7CC8A0
White #FFFFFF
Title Font Families & Category: Helvetica Nue
Sans serif (made image in illustrator)
Copy Font Families & Category: Arial Sans serif
Changes made to the CSS: Extended the
padding on the outside. Made the edges straight
instead of rounded. Changed color and
transparency of text box area. Added a picture to
the background. Added two header images with
fonts that are not available in CSS (hannah elise
cummins & My Logo Design Process).
Word Count: 255