Company Profile

The Coca Cola Company

Coca Cola in the Philippines
Coca-Colas history in the Philippines is intertwined with the countrys own. Throughout the
years, they have become so much a part of everyday Philippine life through a shared heritage.
From its beginnings in 1927 until now, Coca-Cola remains one of the most loved beverages by
Filipinos. The establishment of Coca-Cola Bottlers Philippines Inc. (CCBPI) in June 1, 1981,
transformed Coca-Cola into the dominant player in the industry as one of the worlds largest
Coca-Cola bottlers.
Today, CCBPI is the 8th largest corporation in the Philippines in revenues. From 1981s 75
million unit cases sold by Coca-Cola, the year 2000 saw a massive growth in sales to 386.3
million unit cases. From our beginnings in 1927 until today, Coca-Cola in the Philippines is now
the 8th largest market in the world. Coca-Cola is the leader in the Philippine soft drink industry.
Over 70 million consumers from Luzon, Visayas and Mindanao enjoy the wide portfolio of
beverages that Coca-Cola offers.
The marketing and distribution networks cover 16 commercial territories and over 243 sales
offices. Through this, they are able to reach 10 million Filipino homes to bring refreshment and
fun. They are able to share in every aspect of Filipinos lives. Through birthdays, celebrations
and holidays, Coca-Cola is always there to make every memory taste better.
There are 19 Coca-Cola bottling plants in the country. And in all of these we ensure that we take
measures to protect and preserve the environment. They employ state-of-the-art waste water
treatment facilities and embark on education drives to inform communities about the importance
of protecting and rehabilitating our rivers. They also work towards preventing air and land
pollution through special projects and initiatives.
Coca-Cola in the Philippines employs over 9,000 people from CCBPI and The Coca-Cola
Export Corporation (TCCEC), the Philippine arm of Coca-Cola in Atlanta. They value the
contributions that each Coca-Cola member gives. They provide training and development
courses to help people become the best that they can be in their jobs through the Center for
Learning and Development program.

In July of 2001, CCBPI returned to the San Miguel Corporation after being a part of Coca-Cola
Amatil Ltd. for several years. The merge brought about the acquisition of The Cosmos Bottling
Corporation. This introduced many new drink variants into the Coca-Cola portfolio of beverages.
To date, Coca-Cola in the Philippines offers the widest selection of beverages to fulfill every
hydration and lifestyle requirement. We offer many beverages for different needs like soft drinks,
water, juices, teas, sports and energy drinks. Everyday they strive to give our consumers what
they need as a total beverage company.
Truly, the story of Coca-Cola in the Philippines is that of the countrys itself. They have grown
together with the events that have shaped the country. They will continue to be at one with the
Filipino consumers and to be a part of their lives.

Products
Carbonated Softdrinks

Manufacturing Process
Start
Process A

Refined
Sugar

Water Treatment

Maple
Syrup

Carbon Dioxide

De-Aerator Proportioner
Cooler-carbonator

Filtration
Final Syrup

Electronic Bottle
Inspection
Coca-Cola
Concentrate

Filler Crowner
Empty Bottle
Inspection

Full-Products
Inspection
Bottle Washer

Packaging

Case Cleaning
Pre-infeed
Inspection

Palletizer
Uncaser

Trucks
Start
Process B

Forklift

Pallet Unloading

Process A
The process starts with mixing the refined sugar at the treated water to form the maple syrup.
After making the maple syrup it will then pass thru a filtration to ensure the purity and clarity of
the syrup. The filtered syrup called Final Syrup is mixed with the coca cola concentrated syrup
to form the coca cola syrup. The coca cola syrup will now undergo the de aerator proportioner
cooler-carbonator which will make the mixed treated water, and the coca cola syrup to be
carbonated where carbon dioxide is supplied to the carbonator. After making the carbonated
mixture it will then bottled in the filler crowner.

Process B
The start of process B happens when forklifts haul pallets or empty bottles form trucks to de
palletizing section. The Pallet is unloaded and removed from cases then transferred to the feed
conveyor. The empty cases are automatically cleaned before filled bottles are placed in them.
Empty Bottles are examined by inspection before being fed into the bottle washer, unclean and
defective bottles are segregated. The inspected bottles pass thru the bottle washer which takes
about 30 minutes to be sterilized using hot caustic soda solution and the final rinsing is made
with purified water. After washing it will pass again to an inspection. The inspected sterilized
bottles pass thru an electronic bottle inspection that makes the final inspection of empty bottles
which are to be filled with coca-cola. The next process is the filler crowner where coca-cola
bottles are automatically bottled and tightly crowned or capped. After the crowning It will be
inspected if the bottles are filled carefully. After inspection it will be packed and stacked on
pallets which will be delivered by trucks to retails.

Observation
The Coca Cola Bottlers Philippines Inc. has maintained cleanliness around their plant. The Plant
tour was insufficient in terms of information and visual regarding the manufacturing process that
is happening inside the plant. The person touring us in the manufacturing plant did not give us a
thorough explanation regarding the actual processes happening inside the plant. Overall the
there were some parts that was not discussed thoroughly, but it was only briefly shown how the
process is happening from their video presentation and from the paper that they gave about the
manufacturing process.

Recommendation
They should assign a person who is capable and educated in the manufacturing process so that
for every person that will tour the plant of Coca Cola Bottlers Philippines Inc. will be able to
appreciate and learned some new knowledge in the manufacturing process of Coca Cola
Products.

Reference
http://www.thecoca-colacompany.com

PLANT TOUR

ON

Coca-Cola Bottlers Philippines Inc.

Gaite, John Phillip M.

2007103809
ME-IV
May 25, 2011