Portfol io

Brenda Goertzen

De sign er
Info rmation
Brenda Goertzen
PO Box 57
Vale, OR 97918
541.473.2354
goe12001@byui.edu
bgrtzn@gmail.com

Ta b l e o f
C on ten ts
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Stationery
Business Card
Web Page
Logo
Event Ad
Brochure
Montage
Photodesign
Flier

Stationery
Description:

Stationery designed for my mother in mind.

She loves to do genealogy so I created a logo
just for her based on the project objectives, and design principles.

Programs: Adobe Illustrator & InDesign

Date: 06.13.2015
Course: Communications 130 Section 15
Instructor: Emily Kunz
Objectives:

Create original logo to fit a company or personal image using

Illustrator and InDesign without using photos or live trace. Apply rules
of typography, and keep design simple with plenty of white space.
Apply contact information without using parentheses/hyphens.
Use logo to design stationery.

Process:

Sketching was the first step of this project as I created a logo. Thinking of a
family tree, and the strength in oak trees, I used the pen tool in Illustrator
to create the leaf image based on photos of oak leaves. My mothers name
is Georgia, and she is a genealogist so I combined the two first letters,
G for the logo. I searched for just the right font that looked like an acorn
and then use the pen tool again to create an acorn cap for the G. The
finished logo was applied as a letterhead and watermark for the stationery.

eorgias
enealogy

Growing Eternal Families

Georgia Goertzen
541.473.2354
P.O. Box 57
Vale, OR 97918
www.georgiasgenealogy.net
georgiagoertzen@gmail.com

Business Card
Description:

A business card designed for my

mother in mind. She loves to do genealogy so
I created a logo just for her based on the project objectives,
and design principles.

Programs: Adobe Illustrator & InDesign

Date: 06.13.2015
Course: Communications 130 Section 15
Instructor: Emily Kunz
Objectives:

Create original logo to fit a company or personal image using

Illustrator and InDesign without using photos or live trace. Apply
rules of typography, and keep design simple with plenty of white
space. Apply contact information without using parentheses and
hyphens, and using periods for professional appearance. Use logo to
design business card.

Process:

Sketching was the first step of this project as I created a logo. Thinking of
a family tree and the strength in oak trees I used the pen tool in Illustrator
to create the leaf image based on photos of oak leaves. My mothers
name is Georgia, and she is a genealogist so I combined the two first
letters, G for the logo. I searched for just the right font that looked like
an acorn and then used the pen tool again to create an acorn cap for
the G. The finished logo was applied to a business card with repeating
elements to mimic the stationery project.

Web Page
Description:

A Web page designed with my mother

in mind. She loves to do genealogy so I created
a Web page just for her based on the project objectives, and
design principles.

Programs: Adobe Illustrator & InDesign

Date: 06.27.2015
Course: Communications 130 Section 15
Instructor: Emily Kunz
Objectives:

Size and optimize an original logo as a .png for a web page.

Write description of the creative process for logo and how it
appeals to audience in 200 words. Acquire a working knowledge of
HTML and CSS, and apply CSS styling to HTML to compliment the
logo design. Use color picker to select complimentary colors for the
Web page from the logo. Capture quality screen shot of Web page.

Process:

I used the logo as a basis for the Web page project and with the eye
dropper tool I selected complimentary Hex colors to define the Web
page background and text using CSS to style the HTML. I ensured plenty
of white space for a non-cluttered design. Using h1 HTML I defined the
headers, and used padding in CSS to give the appropriate margins.

Logo

Description:

Logos designed based on my dream Web site.

I wanted to create a logo to use as my brand
when my Web site is complete. It is based on painters and
poets looking for inspiration within the showcased photos I take.
The design was created within the parameters of the project objectives,
and design principles.

Programs: Adobe Illustrator

Date: 06.06.2015
Course: Communications 130 Section 15
Instructor: Emily Kunz
Objectives:

Create three appealing, and completely different, original logos.

Seek ten different peoples opinions about which logo is the most
pleasing to them. Use only Illustrator tools to draw logos with no
per-fabricated flares, symbols, photos, or lives trace. Refine one
selected logo with color variations.

Process:

The first stage of the project was spent sketching ideas for various logos.
I created 3 different designs in Illustrator using repetition in shapes and
colors using the pen tool and grouping properties. Design principles such
as typography rules and alignment were also used. I petitioned 10 different
people to vote on their favorite finished logo, and then created color
variations of the logo that received the most votes.

Event Ad
Description:

An event add created from the idea of the

Polar Bear plunges done in the Boise area as a
fund raiser for the community. A magazine photo of a Polar bear was the
focal point for the Ad.

Programs: Scanner, Windows.

Date: 05.16.2015
Course: Communications 130 Section 15
Instructor: Emily Kunz
Objectives:

Comprehend how pixels and inches work together.

Find, scan and import a high-quality image to create a fullbleed Event Ad. Choose color schemes that work well with your
message and audience. Utilize only Word design features.

Process:

I scanned an image of a Polar Bear which gave me the idea of a Polar

Bear plunge fund raiser. I utilized the word tool to take out background
so that only the polar bear and snow showed through. Then I brought
the image forward to come into, and face the body copy, which was in a
contrasting blue than I chose for the page back ground color. I chose a
white title and body copy to tie into the white polar bear, with darker blue
for the web links in the same hue. Body copy was aligned with title and
subtitle (vertical and horizontal), as well as with other lines of body copy.
The Poem was aligned to the left of the text box with body copy above
the bear. Leading in the paragraphs is consistent.

th

5 Annual

Polar Bear Plunge

To benefit: Foster Families of America

January 30, 2015

Ice Lake, Idaho
Registration starts at 10 a.m.
Team of four: $65
Single: $20

Sponsored by:
The Ice Cube Corporation
For more information go to:
www.icecoldtoes.org
-Orwww.fosterfamAm.org
When ice and cold,
isnt so much fun,
step up your heels,
take off, and run.
Just meet the cold.
Take all you can take.
And plunge head first
in an icy Lake
to help some kids
who cant help themselves.
For just one day
freeze for someone else.

Brochure
Description:

A brochure based on a fictitious company

that rents out cats as shoe warmers. It features
images of cats warming shoes which lends to audience appeal. It also has
its own original logo to brand the company.

Programs: Adobe Illustrator, Photoshop, InDesign.

Date: 07.11.2015
Course: Communications 130 Section 15
Instructor: Emily Kunz
Objectives:

Set-up and align a two-sided, folded document. Create an

original logo, and utilize four quality images, and use them
in brochure. One image needs to clipped in Photoshop, and text
wrapped in InDesign. Write 250 words of original copy with headers
and sub-headers to three paragraphs. Trim for full bleed ad print in
duplex (two-sided) color.

Process:

After sketching some ideas I used the ellipse, pen, and spiral tools in
Illustrator to create a logo based on cats as shoe warmers. I also used
the Arch tool to manipulate a path for the Company name inside
the logo. I chose an offset, vertical fold brochure style with a Split
Complementary color scheme of indigo, teal, and orange. A curly tail
was created to depict an old stove-top element, and was repeated
throughout the design. Typography rules and other design principles
were applied.

Shoe Warmers
ss -n- Sho

es

Pu

ss -n- Sho

Pu

Shoe Warmers

The seasonal solution to cold feet.

Just see how easy it is:

When time and lack of income give you the run

around, dont run with it just to keep your feet
warm in the cold winter months...

15 minutes before you leave the warmth of your

home just place your shoes in the entry way and
go back to getting ready for your day. By the time
you are ready to head out the door my specially
trained shoe kitty has warmed your shoes to a
toasty temperature that will see you, and your
toes through to the door of work or your first class.

Puss - in- Shoes Shoe Warmers are available at a

fraction of the cost of thermal battery operated
in-soles, and they give you the added benefit of
loving companionship.

Cost:
Call us for pricing on 3 day
half-price trials; full price for a 4
to 6 month contract thereafter,
or up to April 30th annually.
New contract season starts
November 1st. Since you are
paying room and board the
cost is only a small processing
and delivery fee based on going
rates of competitors. A small
lump sum payment is due up
front as deposit.

Contact information:

Or write to us:

Call Brenda at:

1.800.cat.meow
(1.800.228.6309)
Or leave a message with our
operators.
See also our web site:
www.puss_n_shoes.com

Puss -n- Shoes

1234 Shoe Warmer Drive

Cat America, Oregon 97977

About our specially trained cats:

All of our cats are spayed
and neutered, friendly
and kitty litter trained
(indoor only) cats.
They are also kept
up to date on their
vet approved
vaccinations, and
receive annual
health checks.

Montage
Description:

An inspirational montage made by the

blending of two or more images, the use of
typography, filtering, color scheme, and contrast.

Programs: Photoshop
Date: 05.30.2015
Course: Communications 130 Section 15
Instructor: Emily Kunz
Objectives:

Unify a layout with a consistent them and dominant spiritual

message. Utilizing masks and filters in Photoshop blend two
or more quality images together to show advanced skills with
multiple elements. Apply typography principles with text of
varying sizes.

Process:

I sketched a rough draft of how I wanted my project to look based on

one image of the Alps. After downloading three images and applying
some adjustments, I copied two of them over to the Alps image pallet.
One image was flipped so it faced the same way as the other image.
A mask was applied to these two images and then after reducing the
opacity I brushed the images to blend the pixels into the Alps pallet.
Text was applied using typography rules and color scheme consistent
with the final image.

Photodesign
Description:

Utilizing photography and imagery I

created a poster. The photo provided the color
scheme and helped show-off the Wheels of Time theme.

Programs: Photoshop
Date: 05.23.2015
Course: Communications 130 Section 15
Instructor: Emily Kunz
Objectives:

Use basic photography skills and utilize original photographs

to create a color scheme to incorporate a layout. Use a digital
camera for quality images then download them to Photoshop.
Adjust image levels, saturation, color balance, and use sharpen
tool on separate layers for non-descriptive editing. Size and crop
image to a 8.5x11 page and use layers to design text and graphic
elements to create a full-bleed margin poster.

Process:

After taking several photos I downloaded my selected image and

adjusted levels, saturation, color balance, and sharpening tool. I wanted
to bring out the oranges and purples in the image so I color balanced to
the desired pigmentation. After flattening the layers I moved image to
a 8.5X11 page. After creating the project I also included color swatches
in the image to depict a Big Split Complementary scheme. Circles were
used throughout the project for repetition.

Flier

Description:

Graduate Leadership Conference flier in

gray scale colors.

Programs: InDesign
Date: 05.09.2015
Course: Communications 130 Section 15
Instructor: Emily Kunz
Objectives:

Apply the design principles and use appropriate typography

to create a basic flier layout. Incorporate InDesign skills and
retrieve images and logo from predetermined links. Create a
project folder with image, logo, and InDesign document while
keeping links intact.

Process:

After creating four sketches of possible flier designs I chose one that
would be simple and clean-cut, and used it as reference as I recreated
it in Adobe InDesign. After placing some rectangle shapes on the flier, I
then plugged in the image I selected and provided by the class. I did this
next so I could eye-drop its more prominent colors into the flier boxes
already placed to bring in consistency and rhythm. Although the Image
seems to be the focal point its allure brings the audience eyes to the real
focus of the conference message in contrasting subtitles. I aligned much
of the flier contents to something else on the page, including body copy,
and broke up the main text to emphasize the message.

Graduate
Leadership

Conference

Do you want to have the

Competitive edge
in business?

Come learn how at

Vouant Communications annual
Graduate Leadership Conference.

Vouant Communications is devoted

to helping tomorrows leaders gain
essential leadership skills in the workplace.

During this dynamic three-day seminar,

attendees will meet with top executives of
Vouant Communications
to discuss breakthrough leadership techniques,
while cultivating attributes of leadership
that will market to any employer.

Conference is available to graduating seniors.

Space is limited.

Registration and more information available at

http://www.vouantcomm.com/leaders

October 21
8 a.m. 5 p.m.
Lincoln Convention Center